Kashi Golden Goodness cereal_FINAL

							                                                                                Contact: Emmy Harrison
                                                                                               Formula
                                                                                          619-234-0345
                                                                                harrison@formulapr.com


    KASHI COMPANY INTRODUCES NEW GOLDEN GOODNESS™ CEREAL
  Latest Addition to Kashi Cereals Combines Positive Nutrition and Great Taste the Whole Family Can Enjoy

LA JOLLA, Calif. (February 22, 2011)—Kashi Company, the premier natural food and lifestyle
company, today announced the addition of Kashi® Golden GoodnessTM to its growing family of tasty, all
natural foods. Kashi Golden Goodness cereal is a delicious combination of flakes and clusters the whole
family will love. It features Kashi’s unique Seven Whole Grain blend and sweet corn baked into
light, toasty flakes and paired with crispy, clusters – all sweetened with a touch of honey and
molasses.

“In addition to providing great flavors and a light, crispy texture, our new Kashi Golden Goodness
cereal has 43 grams of whole grains per serving,* which is almost the recommended daily amount
according to the Whole Grain Council,” says Keegan Sheridan, natural food and lifestyle expert at
Kashi. “At Kashi, we’re constantly looking for new ways to help people and their families achieve
optimal health and wellness through our foods. With families of our own, we also strive to make
these foods taste great so that both adults and kids can enjoy them.”

Kashi Golden Goodness is all natural with no artificial sweeteners, flavors, colors or preservatives, and it
has flakes that are less processed than traditional flakes. Each serving is also high in fiber (5 grams),
offering positive nutrition while satisfying taste buds. With plenty of nutritious whole grains and
delicious natural taste, this golden flake and cluster combo is packed with pure goodness. It can also
provide a deliciously sweet crunch to yogurt or even pancake batter for added whole grains.

Kashi Golden Goodness cereal is available now in grocery stores nationwide for a suggested retail price
of $3.99, joining a variety of existing all natural cereals, bars, crackers and cookies. For more
information please visit www.kashi.com.

*The Whole Grain Council recommends 48 grams of whole grains per day.

About Kashi Company
Founded in 1984, Kashi dreams of a world where everyone embraces natural health. As a natural
lifestyle pioneer, Kashi is passionate about and committed to improving the health of people and
our planet. By providing great tasting, healthy and innovative foods, Kashi enables people to
achieve optimal health and wellness, while also leading them on a path toward embracing a natural
lifestyle. Kashi encourages people to live their best lives through its interactive online community at
Kashi.com and Day of Change cross-country tour supporting natural living. It also educates people
Kashi Company Introduces New Golden Goodness Cereal – Page 2


through Wellness Hub, educational events that inspire the local Kashi community to embrace
natural healthy lifestyle. To learn more about 25 years of Kashi’s mission, sustainable efforts, values
and roots, get inspired by the Yearbook on Kashi.com.

Kashi’s products are natural, minimally processed and free of highly refined sugars, artificial
additives and preservatives. Kashi® brands and foods include: GOLEAN® cereals and bars; Kashi®
Heart to Heart® cereal, instant oatmeal and whole grain crackers; Kashi® 7 Whole Grain Puffs, Honey
Puffs, Nuggets and Flakes cereals; Kashi® Good Friends® cereals; Kashi® Autumn Wheat®, Cinnamon
Harvest®, Island Vanilla® and Strawberry Fields® (organic) cereals; Kashi® Honey Sunshine®, Golden
Goodness™ and Berry BlossomsTM cereals; Kashi U™ cereal; Cocoa BeachTM, Mountain Medley® and Summer
BerryTM granola; Kashi® TLC® chewy and crunchy granola bars, fruit & grain bars, soft-baked cereal
bars; Kashi® TLC® party and snack crackers and Kashi® TLC® cookies; Kashi® all natural frozen
entrées; Kashi® all natural frozen pizzas; and Kashi® 7 Whole Grain Pilaf.

Join the Kashi community online at www.kashi.com and on Facebook www.facebook.com/kashi



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