Emerging Interactive Mediums
Opportunities for the changing Internet landscape
Presented By:
Ryan Johnson
Art Director
Presentation Agenda
Agenda
Old Dog New Tricks
New Dog New Tricks
Web & Desktop Tricks
Mobile Marketing
Mobile TV & Video
User Generated Content
Open Discussion
Company In-house Services
Online Marketing
• Search Engine Optimization
• Pay Per Click Campaigns
• Viral Marketing
Interactive Design • Online Advertising
Strategy
• Affiliate Marketing
User Interface Design • Integrated Campaigns • Online Behavior Research
Online Branding • Email Marketing • User Analysis & Segmentation
Flash Animation • Tactical Recommendations
Advanced Flash • User Path Development
Copywriting • E-commerce Strategy
Application Interface Design • Competitive Analysis
Banners & Interactive Ads • Content Strategy
• Usability Assessments
• Ongoing Metrics Analysis
Web & Application Emerging Media
Development
RSS
Database Development Mobile Applications
E-commerce Applications Podcasting
Custom Applications Blogging
Content Management Advergaming
System Integration
Old Dog New Tricks
Email Marketing
Samples
The email campaign
was the most successful
in HoneyBaked’s history.
Results included sales
that were 1,500%
greater than the same
email from the previous
year. Additionally, the
average order size
increased by over 50%
and 6.5% of recipients
made a purchase.
Email Marketing
Samples
“The new email layout
and creative work from
Spunlogic helped
contribute to a 216%
increase in click-through
and a 323% increase in
revenue per message
delivered between the
two campaigns.
Flash Applications
Flash Applications
Flash Applications
Flash Applications
Flash Applications
http://www.jimellis.com/newCarInventory/index.jsp
The Google Effect
The Google Effect
The Google Effect
New Dog New Tricks
The New Dog
How Has the Landscape Changed?
At the end of March 2006, 42% of Americans had high-speed Internet
connections at home, up from 30% in March 2005
Enhanced mobile networks are now capable of speeds up to 500 kbps
Old Tricks New Tricks
New Dog New Tricks
Changing How & When We Access Information
Time Shifting — Ex: allows the consumer to record TV
shows to be viewed at a more convenient time
Place Shifting — Ex: lets the
viewer watch TV shows
anywhere, outside of the home
Web & Desktop Tricks
What is RSS?
RSS= Really Simple Syndication
A method of broadcasting news and information
to subscribers
Web & Desktop Tricks
Tens of Thousands of Sites Support it …
Who’s Using RSS?
50% of users aware of RSS are 18-34
Age breakdown for unaware users
38%: 18-24
34%: 35-40 69% Don't
29%: 50+ Use
27%
Unaware
4% Aware
Subscribing to RSS
Subscribing to RSS
RSS - Features and Benefits
What Are The Features and Benefits?
Dependable and safe
Email addresses are no longer required
for communicating with target market
RSS readers will be built into virtually
every application, including Microsoft
Outlook and Internet Explorer 7.0
A single RSS feed can reach your target
market at home, work, by cell phone or
mobile device
IRSS=Individualized Really Simple Syndication
IRSS provides personalized RSS messages as an alternative
to email
Each recipient gets their own personalized feed and individual
message
IRSS achieves 100% delivery and security while giving you the
ability to segment and target your audience
Detailed tracking and reporting (just like email)
IRSS
Business Case
This young woman has just found the
perfect purse while shopping online
and decides to purchase it.
IRSS
Business Case
ABC_RETAIL.com
She completes the
checkout process and…
IRSS
ABC Retail.com
Sign up for sales and discounts
…the retailer presents her with the
option to sign-up for an IRSS feed.
IRSS
Business Case
ABC Retail.com
Get 20% Off of In Stock Shoes and Boots
Two weeks later she receives an offer
from the retailer for a 20% discount off
of the boots that match the purse she
previously purchased.
Desktop Widgets
What is a Widget?
Widget - A small specialized mini application that
resides on the users’ computer desktop and allows
innovative ways to communicate to viewers.
Desktop Widgets
A widget for every need.
Mobile Marketing
What is Mobile Marketing?
Wireless marketing provides information, products and services that meet
users’ needs by capitalizing on the dynamics of the mobile medium
Mobile Stats
There are now more mobile phone subscribers in the
world (1.4 billion) than landline phones subscribers
75% of internet users aged 18 to 24 sent or received
SMS (text) message in December 2005
80% of U.S. text messages comes from 12 to 30
year-olds
63% of all mobile data is delivered via mobile
websites
SMS = Short Messaging Service
What is SMS?
A service available on most mobile phones and other mobile
devices, such as Pocket PC’s, that allow the sending of short
messages between mobile devices.
Who’s using SMS?
U.S. consumers sent 7.3 billion SMS messages in June
2005, up 154% from the year before
By 2008, 89% of brands will use SMS and multimedia
messaging to reach their audience
In five years over half of U.S. brands (52%) expect to spend
between 5% and 25% of their total marketing budget on
mobile marketing
SMS = Short Messaging Service
Example - Using SMS to Enhance TV Viewing
USA Network sends
SMS messages to
viewers from show
characters while they
watch the The 4400.
Example - Using SMS to Enhance TV Viewing
Viewers get inside
information about
characters and show
plots.
T4400 - Shawn: I
don’t feel much
like a hero, but I
had to expose
NOVA. The future
of the 4400 rests in
my hands and I
need to protect
them.
Mobile Applications
What is a Mobile Application?
A mobile application is much like a computer application except
it’s programmed and designed to run on mobile devices.
Feeling Out of Shape and Flabby?
This mobile application allows users to
keep a detailed daily log of their cardio and
strength workouts.
This application automatically calculates
the calories and fat burned per workout.
Mobile TV & Video
What is Podcasting / Vodcasting?
Podcasting - a way of distributing audio or video over
the Internet for playback on mobile devices and personal
computers.
Vodcasting - an emerging term used for
the online delivery of video-on-demand
and video clipped content.
Mobile TV & Video
Who’s the Audience for Podcasting / Vodcasting?
More than 22 million American adults
own iPods or MP3 players and 29% of
them have downloaded Podcasts.
http://www.spunlogic.com/brainFood/podcast/feed.xml
Mobile TV & Video
Who’s Using Online Video?
The coveted 18-34 year old male
views 140 mins. of video content
per month
Online video viewing has
increased across all
demographics
Why is it Important?
Marketers have an increasingly
large pool of opportunities to
reach important demographics
and niche audiences
Views are consuming about 100
mins. of online videos per month
http://youtube.com/watch?v=vS10iEz3aV4&search=evolution%20of%20dance
Mobile TV & Video
Slingbox
The SlingBox is a piece of hardware that
enables consumers to watch TV programming
from wherever they are by turning an Internet-
connected PC or mobile phone into a
personal TV.
Mobile TV & Video
What is Mobile TV?
A subscription service offered by mobile
phone carriers which allows users to view
TV programming on their mobile device
User Generated Content
What is User Generated Content?
Online content produced by users of websites as opposed to traditional
media producers, such as broadcasters and production companies.
Examples of User Generated Content
Blogs & Message Boards
Social Networking Websites
Special Interest Groups
Web 2.0
Wikipedia
User Generated Content – Blogs/Message Boards
What is a Blog / Message Board?
Blog (web log) - a personal website that provides updated news articles
and/or journal entries
Blog Stats
A new weblog is created every 5.8 seconds (about 15,000 every day).
About 11% (50 million) of internet users are regular blog readers.
User Generated Content – Social Networking
What is Social Networking?
A social structure made of nodes, which are generally individuals or
organizations. It implies the ways in which the “nodes” are connected
through various social familiarities ranging from casual acquaintance to
close familial bonds.
User Generated Content – Social Networking
Demographics
Age
18.3% are 18-24
21.8% are 25-34
13.1% are 25-54
48.3% are 45-54
Gender
47.7% are Male
52.3% are Female
User Generated Content – Social Networking
Demographics
Age
18.3% are 18-24
21.8% are 25-34
13.1% are 25-54
48.3% are 45-54
Gender
47.7% are Male
52.3% are Female
User Generated Content – Social Networking
Demographics
Age
18.3% are 18-24
21.8% are 25-34
13.1% are 25-54
48.3% are 45-54
Gender
47.7% are Male
52.3% are Female
User Generated Content – Social Networking
Demographics
Age
18.3% are 18-24
21.8% are 25-34
13.1% are 25-54
48.3% are 45-54
Gender
47.7% are Male
52.3% are Female
User Generated Content – Social Networking
What is Web 2.0?
The term Web 2.0 refers to a second generation of services available on the
World Wide Web that lets people collaborate and share information online. In
contrast to the first generation, Web 2.0 give users an experience closer to
desktop applications than the traditional static Web pages. Web 2.0 application
often use a combination of techniques devised in the late 1990s, including
public web services APIs (dating from 1998), Ajax (1998), and web syndication
(1997). They often allow for mass publishing (web-based social software). The
concept may include blogs and wikis..
Conclusions
Before investing in new technology make sure you are
maximizing your current online marketing tactics
When deciding on a new marketing channel, match it to the
users’ preferred method of communication
Know your users and let them guide you
Continuously stay informed on emerging marketing channels
and online trends
Resources
http://www.categoriz.com/ http://www.digg.com/ http://www.spunlogic.com/
Thank you!
Open Discussion
The Really, Really New Stuff
Time & Place Shifting convenience
Search Youtube.com for Motorola Qusers.com PayPal.com - PayPal Mobile
Expect more from the
web
www.spunlogic.com