Debunking The 2 BIG 0.Myths Of Selling On The Web. With 15 years of commercial Internet history behind us, Web marketing is a well established science. So tell me why is it that even marketing professionals are still confused about how to sell effectively on the Internet. There are a few myths and common misunderstandings about the Internet. These myths prevent lay-people and professionals from using the Web effectively. Let’s look at the 2 biggest misconceptions. Myth #1 The world will beat a path to your door. Every one of my new clients comes to me thinking that if they publish a web site that it will automatically get traffic. Their idea seems so fresh and new to them, that there can’t be any competition. Suppose you want to start a “Gem Stones” business. If you search for “Gem Stones” on Google, you will find over 21 Million pages. To get noticed on the Web, you have to work harder and smarter than the publishers of the other 21 million pages. Harder is no good, because there is too much competition out there, and we all have lives to live. Smarter is the way to go. Finding the right venues and formats for your messages is an ongoing process. While it doesn’t require an expert, a specialist in the field of Search Engine Optimization and Social Marketing can draw upon years of experience. One hour paid to a professional SEO Engineer and copy writer can be worth a hundred hours of your own time. Web Directories, like Buzztown, are also excellent sources of traffic. Again, an expert already knows which directories deliver results. For example Buzztown.com is an excellent investment, because you can create basically unlimited exposure on their site for $300/year. Buzztown.com is a small fraction of the competition’s cost. And with Buzztown, you determine your placement on the site. Unlike other directories, your exposure on BuzzTown is not determined by how much you pay. Your exposure is determined by the amount of content you and your customers generate. Myth #2 Strangers are eager to give you their money. Nothing is further from the truth. Web surfers are wary of scams and rip-offs. The savvy web marketer know to get sales. To be successful we need to generate trust & desire. Most importantly we need to close the deal.
It is not enough to tell your story and present your products. Most web site publishers think you can turn a wary stranger into an eager customer in a single step. Not so, you have to build a relationship first. Even when we close the deal on the first visit, it is the result of a carefully planned strategy for 8 essential sales activities: capturing attention creating interest generating desire establishing trust differentiating our client from the competition asking for the order making it easy to buy Writing web sites that sell is a science in and of its own. At E7Systems we are constantly research the latest techniques in landing page creation and conversion optimization. We employ search engine and copy writing specialists to ensure that your site not only looks good and works well, but also builds relationships and closes deals Check out some of our recent projects like the marketing overhaul of Sunshine Gardens http://www.sgwseniors.com/ or the systems engineering of http://www.buzztown.com/. Please visit our website http://www.e7systems.com for more information. We build sites that generate relationships and sales.