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MEDIA GUIDE
SERVING CANADA’S LARGEST HOCKEY COMMUNITIES – IN PRINT & ONLINE SINCE 1999
Published by Hockey Now Communications Ltd., Ste. 300 - 92 Lonsdale Avenue North Vancouver, B.C. V7M 2E6 Toll Free: 1-877-990-0520
Hockey Now is a division of Metroland Media Group Ltd.
hockeynow.ca
MEDIA
GUIDE 2011-12 Focus
Focus FROM MINOR HOCKEY TO MAJOR JUNIOR TO THE NHL,
HOCKEY NOW DELIVERS LOCAL, REGIONAL AND NATIONAL AUDIENCES
CHASING THE NHL DREAM PART 2 of 3
Next Issue:
March 19
SERVING ONTARIO’S HOCKEY COMMUNITY
Hockey Now follows the rising stars of Canada’s minor hockey
associations and junior leagues as they progress through regional and
national all star teams towards their ultimate goal, playing in the NHL. CALVIN DE HAAN
HOW TO GET GOOD AT HOCKEY: ELITE PLAYERS TALK ABOUT HOW JARED COWEN
THE NATIONAL DREAM IS A REGIONAL STORY BY / ANDREW CHONG, EDITOR
Despite the multitude of different hockey training and
development approaches out there, most players share a
common goal: they want to get good at hockey.
thing I’m thinking about away from the rink, a lot of the
time. I also put in time in the weight room so I’m condi-
tioned and ready come game-time.”
In terms of young players, Gordon says it’s important
that the development process is enjoyable.
“For young kids to improve, there has to be passion in
Ryan Murphy, ranked sixth by ISS for the 2011 NHL
The primary wellsprings of NHL talent are Canada’s three regional Draft, is a defenceman for the OHL’s Kitchener Rangers.
He says getting better is about more than just spending a
lot of time on the ice.
“It’s not what elite players do on the ice to get better,”
said Murphy. “It’s what they do off the ice, which allows
what they are doing,” he said. “Hockey is fun, getting bet-
ter should be fun, too. Anything from stickhandling and
shooting pucks in the driveway are great ways to perfect
your skills.
“For goalies, visualization is a great tool; just thinking
about the things you want to do when you get to practice
Major Junior leagues, the WHL, OHL and QMJHL. Hockey Now’s three
them to excel above others.
“Besides games and practices, I often shoot pucks in the and in games,” he said. “Weight training and conditioning
driveway; and in the winter, I spend as much time as I can is important, too. As long as you’re focused, working hard,
on the ponds,” he said. “Young players should always stay and enjoying what you’re doing, you can improve your
positive and be mentally tough; you can’t let one bad shift game.”
affect the rest of the game.” Morgan Rielly, a former Hockey Now Player of the Year
BRAYDEN SCHENN
regional editions dedicate more coverage to these leagues than any RYAN MURPHY /
Graeme Gordon is a two-time Junior A national cham-
pion goaltender who now plays for the University of British
Columbia.
ity.
He attributes his success to more than just natural abil-
and ISS’s No. 11-ranked prospect for the 2012 NHL Draft,
is a rookie defenceman for the WHL’s Moose Jaw Warriors.
Rielly says the best players have two commonalities.
“The thing that separates elite players from the rest of
the pack is their work ethic and determination,” he said.
Top 10 NHL Prospect “Part of it is talent but I think the biggest factor is the “All elite players have those two things.”
national publication. Kitchener Rangers number of repetitions,” said Gordon. “From my experi-
ence, a lot of elite players are perfectionists and work on
the same things, over and over; they are never satisfied and
are constantly looking to get better at the little things.”
Gordon says a balance between mental training and
Rielly stresses the importance of immersing yourself in
hockey.
“Away from the rink, you can always improve your
game, you can watch the pro’s on T.V., or take shots in the
driveways; and always work on strength and conditioning
RYAN ELLIS
physical training is key. in the gym.
“For me, a lot of mental focus goes into trying to im- “Just live the game,” he said. “Watch it on T.V., play in
prove,” he said. “I’m always breaking down my save selec- the driveway, practice in the basement, and always enjoy
John Sokolowski photo
tions and movement in practice and in games. It’s some- yourself; the rest will come, naturally.”
GRASSROOTS FOCUS - WHERE IT ALL STARTS ROAD TO
Prior to reaching their Junior teams, these players have progressed REDEMPTION
through their local minor hockey associations, prep schools, and hockey CANADA HUNGRY TO RECAPTURE GOLD
WORLD JUNIORS PREVIEW, PAGES 5 TO 8
academies. Hockey Now reports on the hockey scene at this level too, HOCKEYNOW.CA / JANUARY 29, 2011
VOLUME 09 NO. 24 ISSUE 100
DECEMBER 30, 2010
ALSO INSIDE: MAJOR JR., JUNIOR A, MINOR HOCKEY
identifying the top talent as it emerges from the peewee, bantam and
midget league ranks.
HOCKEY EXPERTS SERVING ALBERTA’S HOCKEY COMMUNITY SERVING ALBERTA’S HOCKEY COMMUNITY
Hockey Now editions feature insightful tips and directions for coaches,
players and parents, from some of Canada’s most widely recognized
hockey trainers and coaches.
PEEWEE AA MAJOR /
SEERA ICEMEN
CUSTOM SUPPLEMENTS/SPECIAL ISSUES
Hockey Now produces several special sections per year, including:
• Puck Drop: to start the season, late August (September)
• World Juniors: in December
Special
• Major Junior Prospects: in January PAGE
4-5
S
• Jr. A All Star Game: in January 2011
2011 IS GONNA BE
GONNA BE
O N
ONE HUGE YEAR!
ONE HUGE YEAR!A Pages 22 - 34
• Parade of Champions Provincial Winners: in March and April Issue SCAN BARCODE & VISIT US
ON YOUR MOBILE BROWSER!
v
• Team Canada 2012: in April HOCKEY NOW SOCIAL MEDIA WORLD
HOCKEY ALBERTA REPORT
H
PAGE 24-25
facebook.com/hockeynowcommunications twitter.com/hockeynow hockeynowblog.blogspot.com HOCKEY NOW SOCIAL MEDIA WORLD “LIKE” facebook.com/hockeynow.ca twitter.com/hockeynow hockeynowblog.blogspot.com
• GTHL Tryouts: in April
TOP PROSPECTS P. 10 U18 GOLD P. 20 RBC CUP P. 3-4 MAJOR JR. P. 16-18 NHL PLAYOFF REPORTS P. 6-9
• Memorial Cup: in May VOLUME 12 NO. 08 ISSUE 141
AUGUST 27, 2011 ALSO INSIDE: WHL TEAM REPORTS, IIHF WORLD JUNIORS, DRILLS
VOLUME 12 NO. 04 ISSUE 137
APRIL 23, 2011
ALSO INSIDE: HAYLEY, UNIVERSITY, NHL, ISS, RANKINGS, MINOR
• NHL PowerPlay: in October, April, June and July.
These supplements and special reports typically are produced as full
colour pullout sections. Standard Hockey Now rates apply to advertising.
MAJOR EVENTS COVERED/SEASONAL FEATURES
Telus Cup
Memorial Cup
(National Midgets) World Juniors Parade of Champions
(National Major Junior)
(University Nationals)
CHL
CHL Prospects Games
RBC Cup All-star games - January
NHL Entry Draft
(National Jr. A) Canada vs. Russia
Challenge - Oct - Nov
Season Opener Spring Hockey Hockey Schools
2/6
MEDIA
GUIDE 2011-12 Audience & Distribution
Print Readership & Distribution
COVERAGE IN 77% OF CANADA’S ENGLISH LANGUAGE HOCKEY MARKETS
807,000 COPIES/YEAR,
2.2 MILLION READERS A YEAR. 154,375
READERSHIP/CYCLE*
Distributed in Hockey Now branded display racks In over 800 arenas and 300
other locations, including major consumer and sport retailers.
DEMOGRAPHICS Readers Survey Highlights
Average readership/cycle*: 154,375
Adults (+19): 99,263 (64.3%) 40,375
Youth (-20): 55,111 (35.7%) 42,750
Male: 72% Female: 28%
71,250
Two distinct groups:
Initial pickup: 89% adults, 75% ages 20-49
Pass along: 56% under 20
69.8% say two or more read each issue
93.1% of adults say their kids read HN
Pickup at rink: 93.1% BRITISH COLUMBIA EDITION ALBERTA EDITION
Read at rink: 82.8% 42,750 Readers/issue 40,375 Readers/issue
Read at home: 81.5% 55 cities and towns 40 cities and towns
Publication Frequency Publication Frequency
Leagues followed daily: 17x a year 12x a year (Monthly)
(twice monthly Nov-Mar; monthly Apr. - Oct.) Total Distribution 17,000
NHL: 80 %
Total Distribution 18,000 1. Edmonton/North 7,000
Major Junior: 52.8 % 1. Lower Mainland Area 11,000 2. Red Deer/Central 2,000
Junior A: 51.6% 2. Interior 5,000 3. Calgary/South 8,000
3. Vancouver Island 2,000
Average spend on hockey: $3,614
Average hotel nights for hockey: 9.58
ONTARIO EDITION
Dine out +5 times/month: 38.57% 71,250 Readers/issue
53 cities and towns
Publication Frequency
12x a year (Monthly)
Total Distribution 30,000
1. Greater Toronto/Metroland 20,000
2. Ottawa Valley/Eastern Ont. 5,000
3. South Western 5,000
* Cycle: Publication of all 3 editions, (BC, AB, and ON).
Readership based on 95% pickup of distribution, 2.5 readers/copy.
3/6
MEDIA
GUIDE 2011-12 Print Rates & Specs
Print Rates & Specs
1-3 ads BLACK & WHITE 5% OFF COLOUR 5% OFF
Hockey Now ad Specifications (Rate per ad) BC AB ON ALL 3 BC AB ON ALL 3
Tabloid Image Size: 10.25” x 12.5” Tab Page $1,783 $1,783 $2,891 $6,134 $2,498 $2,498 $3,845 $8,399
Not trimmed — No bleed available
2/3 Tab Page $1,544 $1,544 $2,098 $4,927 $2,260 $2,260 $2,933 $7,080
1. Tabloid Page 10.25” x 12.5” Junior Page $1,103 $1,103 $1,705 $3,715 $1,818 $1,818 $2,421 $5,754
1/2 Page $984 $984 $1,139 $2,952 $1,520 $1,520 $1,735 $4,536
2. 2/3 Page 10.25” x 8.25”
1/3 Page $709 $709 $890 $2,193 $1,121 $1,121 $1,333 $3,396
3. Junior Page 6.75” x 10” 1/4 Page $462 $462 $602 $1,450 $771 $771 $911 $2,330
4. 1/2 Page 10.25” x 6.125” 1/6 Page $354 $354 $460 $1,110 $663 $663 $769 $1,990
5. 1/2 Page 5” x 12.5” 1/8 Page $266 $266 $345 $833 $472 $472 $551 $1,420
1/12 Page $164 $164 $213 $514 $364 $364 $419 $1,090
6. 1/3 Page 10.25” x 4”
7. 1/3 Page 6.75” x 6.125” 4-8 ads BLACK & WHITE 5% OFF COLOUR 5% OFF
8. 1/3 Page 5” x 8.25” (Rate per ad) BC AB ON ALL 3 BC AB ON ALL 3
Tab Page $1,694 $1,694 $2,746 $5,827 $2,373 $2,373 $3,653 $7,979
9. 1/3 Page 3.31”x12.5”
2/3 Tab Page $1,467 $1,467 $1,993 $4,680 $2,147 $2,147 $2,786 $6,726
10. 1/4 Page 10.25”x3”
Junior Page $1,048 $1,048 $1,620 $3,530 $1,727 $1,727 $2,300 $5,466
11. 1/4 Page 6.75”x4.5” 1/2 Page $935 $935 $1,082 $2,804 $1,444 $1,444 $1,648 $4,309
12. 1/4 Page 5”x6.125” 1/3 Page $674 $674 $846 $2,083 $1,065 $1,065 $1,266 $3,226
1/4 Page $439 $439 $572 $1,377 $732 $732 $865 $2,214
13. 1/4 Page 3.31” x 9.25”
1/6 Page $336 $336 $437 $1,054 $630 $630 $731 $1,891
14. 1/6 Page 10.25”x2”
1/8 Page $253 $253 $328 $791 $448 $448 $523 $1,349
15. 1/6 Page 6.75”x3” 1/12 Page $156 $156 $203 $488 $346 $346 $398 $1,035
16. 1/6 Page 5”x4”
9 -17 ads BLACK & WHITE 5% OFF COLOUR 5% OFF
17. 1/6 Page 3.31”x6.125”
(Rate per ad) BC AB ON ALL 3 BC AB ON ALL 3
18. 1/8 Page 10.25” x 1.5”
Tab Page $1,524 $1,524 $2,472 $5,245 $2,136 $2,136 $3,287 $7,181
19. 1/8 Page 6.75” x 2.25” 2/3 Tab Page $1,320 $1,320 $1,794 $4,212 $1,932 $1,932 $2,508 $6,054
20. 1/8 Page 5” x 3” Junior Page $943 $943 $1,458 $3,177 $1,554 $1,554 $2,070 $4,920
1/2 Page $841 $841 $974 $2,524 $1,300 $1,300 $1,483 $3,878
21. 1/8 Page 3.31” x 4.5”
1/3 Page $606 $606 $761 $1,875 $958 $958 $1,140 $2,904
22. 1/12Page 3.31” x 3”
1/4 Page $395 $395 $515 $1,239 $659 $659 $779 $1,992
Spot colour: $100 extra
1/6 Page $303 $303 $393 $949 $567 $567 $657 $1,702
Rate Card #13. Prices effective
September 1, 2010. All rates net, 1/8 Page $227 $227 $295 $712 $404 $404 $471 $1,214
Canadian dollars. 1/12 Page $140 $140 $182 $440 $311 $311 $358 $932
Material Requirements: 1. 5. 15.
Hockey Now editions are tabloid newspapers, based on 3.
11. 22.
10.25” x 12.5“ live image size. Bleed not available. Ad 2. 7.
material should be supplied in digital format, as PDF, 21. 17.
JPEG or EPS files suitable for commercial printing. 19.
12. 4.
Minimum resolution should be 200 dpi at actual size.
Line screen is 85. Trapping is not required. Dot gain 6.
is 20%. Ad material under 10MB can be emailed to 20. 10.
renato@hockeynow.ca. 14.
*Not all spaces are shown.
.
Larger files must be sent through FTP Please direct your
web browser to: http://174.7.0.117:8000 Payment Terms: Tournament Listings: Deadlines:
UserID: guest Password: guest Net 30 days. Tournament calendar All advertising space
Cancellations after print advertising rate is must be booked one week
Adobe Illustrator, InDesign, EPS, 300 dpi JPEG, 300 dpi closing are not $50 per tournament for prior and ad materials
TIFF and Adobe Acrobat PDF files are supported. accepted. Pre-payment associations, $100 for for- received three days prior to
with new orders. Major profit hockey enterprises. publication (on press) date.
For rates, call Larry Feist 1-877-990-0520 or email credit cards accepted.
larry@hockeynow.ca. 4/6
MEDIA
GUIDE 2011-12 Editorial Calendar/Ad Planner
Editorial Calendar/Ad Planner
2011 *ON PRESS DATE EDITION(S) EDITORIAL THEMES, SPECIAL FEATURES and SUPPLEMENTS
22 BC NHL Season Opener - Preview of 2011 NHL Teams
SEPTEMBER 27 AB NHL Season Opener - Preview of 2011 NHL Teams
27 ON NHL Season Opener - Preview of 2011 NHL Teams
12 BC Round 1: Thanksgiving Tournament Results
OCTOBER 19 AB Round 1: Thanksgiving Tournament Results
26 ON October Tourneys, Early Favourites
2 BC World Junior A Challenge
9 AB World Junior A Challenge
NOVEMBER
16 BC Remembrance Day Tournament Results
23 ON World Junior Championship Countdown
1 BC World Junior Championship Countdown
7 AB World Junior Championship Countdown
DECEMBER 16 ON WJC Supplement
19 BC WJC Supplement
20 AB WJC Special Host Province Issue, Macs Tourney
2012 *ON PRESS DATE EDITION(S) EDITORIAL THEMES, SPECIAL FEATURES and SUPPLEMENTS
11 BC Top Prospects Game
18 AB Hockey Schools Part 1
JANUARY
18 ON Hockey Schools Part 1
25 BC Hockey Schools Part 1
7 BC All Star Games, Canada Winter Games
14 AB Hockey Schools Part 2
FEBRUARY
14 ON Hockey Schools Part 2
21 BC Hockey Schools Part 2
7 BC Playoff Races
14 AB Hockey Schools Part 3
MARCH
14 ON Hockey Schools Part 3
21 BC Hockey Schools Part 3
7 ON GTHL Tryouts, Provincial Championships
14 BC NHL Playoffs, Provincial Championships
APRIL
21 AB Champions Cup Tourney, Royal Bank Cup
16 ON Memorial Cup Shawinigan, PQ — Special Issue
16 BC Challenge Cup, Vancouver, B.C.
MAY
16 AB Memorial Cup Shawinigan, PQ — Special Issue
13 ON NHL Entry Draft Preview
JUNE 13 BC NHL Entry Draft Preview
13 AB NHL Entry Draft Preview
4 ON NHL Entry Draft Post-Analysis
JULY 4 BC NHL Entry Draft Post-Analysis
4 AB NHL Entry Draft Post-Analysis
29 ON Puck Drop, New Season Gears UP
AUGUST 29 BC Puck Drop, New Season Gears UP
29 AB Puck Drop, New Season Gears UP
26 ON NHL Season Opener - Preview of 2012 NHL Teams
SEPTEMBER 26 BC NHL Season Opener - Preview of 2012 NHL Teams
26 AB NHL Season Opener - Preview of 2012 NHL Teams
10 BC Round 1: Thanksgiving Tournament Results
OCTOBER 17 ON Round 1: Thanksgiving Tournament Results
24 AB October Tourneys, Early Favourites
7 BC World Junior A Challenge
14 ON World Junior A Challenge
14 AB World Junior A Challenge
NOVEMBER
21 BC Remembrance Day Tournament Results
28 ON World Junior Championship Countdown
28 AB World Junior Championship Countdown
6 BC World Junior Championship Countdown
18 ON WJC Supplement
DECEMBER
18 AB WJC Supplement
19 BC WJC Supplement
** Space deadlines: 2 weeks prior to on press. ** Material deadlines: 1 week prior to on press.
5/6
MEDIA
GUIDE 2011-12 Online Advertising
1.
Online Advertising
Effective, low cost online exposure.
Average program: 14 weeks, 408,523 views, $13.90 CPM.
Hockey Now’s active, in-arena audience is also online at
home, in the office, and on mobile devices.
You can reach them through a mix of Hockey Now banner
ads, videos and social media extensions.
2.
Customize your own program to include featured video,
archived video, banner or leaderboard ads, eMail notices,
Facebook mentions and Tweets.
Market to one region, two, or all three. Your choice.
3.
WEB RATES PER REGION/PER WEEK
(B.C., ALBERTA & ONTARIO OPTIONS)
(ALL RATES NET. CANADIAN DOLLARS.)
AD REGIONAL ALL
SPOT SIZE
POSITION RATES REGIONS
Leaderboard
1. $175 $450
728 x 90 pixels
Medium Rectangle (top) 4.
2. $75 $200
300 x 250 pixels
3. Featured Video $200 $525
Medium Rectangle (bottom)
4. $75 $200
300 x 250 pixels
Small Rectangle (top)
5. $50 $150
300 x 60 pixels
Small Rectangle (bottom) 5.
6. $50 $150
300 x 60 pixels
6.
Annual Web Traffic (January 2010 - Dec. 2010):
Visits: 362,513 Page views: 1,822,298
facebook.com/ twitter.com/hockeynow
hockeynowcommunications
SAMPLE OF AD RESULTS - RUN OF SITE, ALL REGIONS (OCT 2010 - JULY 2011)
ADVERTISER AD POSITION PERIOD WEEKS PAGE VIEWS AVG. WEEK CPM
1 AD A 5. OCT-DEC 2010 13 260,399 20,031 $22.47
2 AD B 5. OCT 10- FEB 2011 15 343,812 22,921 $19.23
3 AD C 1. MAR-MAY 2011 10 511,572 51,157 $2.93
4 AD D 1. APR-JUNE 2011 10.5 125,678 11,969 $12.53
5 AD E 5. MAR-JULY 2011 22 801,153 36,416 $12.36
AVERAGES 14.1 408,523 28,499 $13.90
6/6