Web 2.0 for Enterprises
technology • business • people
The arrival of Web 2.0
Conversation, Community,
Collaboration
• Communication: IM, text,
voip e.g. skype
• Content creation, one to
many e.g.
myspace.com, YouTube
• Content sharing: photos,
videos, music e.g.
flickr,
• Knowledge sharing:
many to one: wikipedia
February 2007 Web 2.0 for Enterprises – V 1.2 2
A quick review of some Web 2.0 tools
Tools to help manage
• RSS feeders,
Bloglines
• Social Bookmarking
– del.icio.us
• Firefox (IE’s
replacement)
• Blog search -
technorati
• Podcasting
• Blog monitoring –
Nielsen buzzmetrics
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Blogs – “one of the most highly touted features of
the web 2.0 era”
What:
• Short for “web log”:
personal journal on the web
Why are they so important?
• With exponential growth,
blogs are what’s driving web
growth today. It is estimated
that a new blog is created
every second
• Conversations about your
brand are already taking
social computing
place
• Bloggers who master linking
reach *huge* audiences
• (still more on following
pages)
Source: headline quote from O’Reilly’s Network, http://www.oreillynet.com/lpt/a/6228
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Blogs: extend people’s networks
You
Mary Jim Susan Chris
Roberto
Friends
Jim’s Your
manager manager
Co-Workers Helen
John
Other IBMers in your country Akira
Other IBMers around the world
Peter
Other people around the world
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