Hair Salon
Tara Vitale
Mission Statement
Our goal is to provide the most high end hair
care from the finest stylists, with the most up
to date trends.
Description of Service
Inventory Policies – All of my
stylists will be provided
equipment, styling products
and hair treatment products.
Suppliers – Paul Mitchell Hair Care
(www.paulmitchell.com)
Self Analysis
I have a Bachelors in Marketing and Business and I
received my cosmetology license from Hi-Tech
School of Cosmetology in Miami, Florida.
My strengths are that I am creative and know how to
run a business.
I will continue to take cosmetology class and keep
up on up to date hair styles. Also renew my license
when needed.
Market Summary
Location-52684 Ocean Dr, South Beach, Florida.
Population-4,019
Median Household Income-$126,381
Median Housing Price-$801,557
Customer Demographic
Most of our customers range from 16-40. We
are located in a high class area and our
customers have a higher level of disposable
income. Our services are priced higher
because of the quality we provide.
Media Plan
We will have ads in local
magazines. Also featured
in magazines such as
Cosmopolitan, Vogue, etc.
We will also have a
website.
Opportunities
We have the most qualified stylists
We have the best equipment
We are up to date on all the latest styles