Terms & Conditions
Win
July, 2007
Prize: $500 American Express Gift Card
a $500 Quantity: One (1)
No purchase required. Void where prohibited by law. You must be
at least 18 years of age to participate. One (1) entry per person.
Gift Card! Chances of winning depend upon the number of participants.
Winner is responsible for all other costs of winning, including, but
not limited to, applicable taxes. A form 1099 will be filed with the
IRS, with a copy sent to the winner.
Successful Promotions would like to learn To be eligible to win, you must complete the survey and return
via facsimile (215) 953-3107 by July 31. Also, you may mail the
more about how you use promotional products. survey to: Contest – Successful Promotions, 4800 Street Road,
Trevose, PA 19053-6698. Mailed surveys must be postmarked by
Please fill out the following survey and fax it July 31, 2007. Winner will be selected randomly from all qualifying
participants. Winner will be awarded a $500 American Express
back to us at (215) 953-3107 by July 31, 2007. Gift Card. Winner will receive the Gift Card via U.S. Mail and name
will be announced in Successful Promotions.
All completed surveys will be entered into a Submitting a completed survey constitutes permission to use the
winner’s name and likeness for publicity purposes without further
drawing for a $500 American Express gift card. compensation.
1. What types of programs does 2. For each of the programs selected in question 1, please indicate what
your company engage in that use is most important to you when selecting promotional products. (Please
promotional products? (Check all check only one for each program type.)
that apply.)
PROGRAM CREATIVITY PRICE QUALITY
■ Employee incentive programs
(productivity, safety, attendance, sales Employee incentive programs
goals, etc.)
Customer retention/loyalty
■ Customer retention/loyalty programs programs
■ Customer acquisition (new businesses)
Customer acquisition
■ Business gifts (thank-you gifts, PR
items, holiday gifts, etc.) Business gifts
■ Trade shows Trade shows
■ Trade promotions (dealers, distribu-
tors, etc.) Trade promotions
■ Recognition programs (employee service,
Recognition programs
team or individual performance, etc.)
3. What types of promotional ■ Glassware/ceramics (includes mugs) ■ Perceived value
products/incentives do you find ■ Health and safety products (e.g., first- ■ Other (please specify)_______________
are the most effective in reaching aid kits, etc.) __________________________________
program goals? Please select your ■ Housewares/tools (e.g., flashlights,
top 3 types of products. knives, corkscrews, drills, etc.) 5. Where do you currently get
■ Balloons promotional products?
■ Automotive accessories (includes ■ Magnets ■ Distributors of promotional products
keytags) ■ Personal/pocket-purse products (a source that has access to a variety
■ Bags (includes sunglasses) if items, such as apparel, writing
■ Books/cards/postcards/stationery/ ■ Recognition awards/trophies/jewelry instruments, gift cards or calendars)
giftwrap ■ Sporting goods/leisure products ■ U.S.-based supplier/manufacturer
■ Buttons/badges/ribbons/stickers/ ■ Shirts (T-shirts, polos, button-downs, (produces or imports item themselves
decals/emblems/transfers etc.) and has a much more narrow product
■ Calendars ■ Textiles (e.g., umbrellas, flags, banners, line)
■ Caps/headwear blankets, etc.) ■ Non U.S.-based supplier/manufacturer
■ Clocks/watches ■ Other apparel (jackets, slacks, ties, (produces or imports item themselves
■ Computer-related products (e.g., etc.) and has a much more narrow product
mousepads, USB drives, disc holders, ■ Writing instruments line)
etc.)
■ Desk/office/business accessories 4. What is your primary criteria 6 How do you place orders?
■ Electronics in determining what products to ■ Go to a retail (storefront) operation
■ Food gifts select? ■ Use the Internet
■ Games/toys/playing cards ■ Cost per person ■ Call on the phone
■ Gift cards ■ Return On Investment (ROI)
7. Do you use multiple sources of 13. What is your typical order size ■ Manufacture of wood and products
promotional products or typically (# of items)__________________ of wood, except furniture
use just one source? ■ Furniture and fixtures
■ Multiple 14. Please indicate the direction ■ Paper & allied products
■ One source of each of the areas below in terms ■ Printing, publishing and allied products
of their change from last year to ■ Chemicals and allied products
8. What types of service beyond what you anticipate for this year. ■ Petroleum and coal products
procurement do you look for from ■ Rubber and miscellaneous plastics
I = Increase D = Decrease
your typical source of promotional products
R = Remain the same
products? Please check all that ■ Leather and leather products
apply. _____ Use of branded items ■ Stone, clay, glass and concrete products
■ Access to new products _____ Your anticipated total spending on ■ Primary metal industries
■ Creativity promotional products ■ Fabricated metal products
■ Decoration/imprinting of items _____ Employee incentive programs ■ Industrial machinery and equipment
■ Price recommendations _____ Customer retention/loyalty programs ■ Electrical and electronic equipment
■ ROI (Return On Investment) metrics _____ Customer acquisition ■ Transportation equipment
_____ Business gifts ■ Instruments and related products
9. Please rate the effectiveness of _____ Trade shows ■ Miscellaneous manufacturing industries
each of the advertising mediums _____ Dealer incentives ■ Transportation
below. Use of scale of 1-5, with one _____ Recognition programs ■ Communications
being Very ineffective and 5 being ■ Wholesale trade – durable goods
Very effective 15. What best describes your usual ■ Wholesale trade – nondurable goods
1 =Very Ineffective involvement in your organization’s ■ Retail stores
2 = Somewhat ineffective purchase of promotional products/ ■ Eating and drinking places
3 = Neither effective nor ineffective incentives/awards? ■ Depository and institutions
4 = Somewhat effective ■ Approve/authorize purchases ■ Insurance
5 = Very effective ■ Recommend purchases ■ Real estate
_____ Business-to-business magazines ■ Select/specify products services ■ Hotels, rooming houses, camps and
_____ Cable network TV ■ Involved in other way other lodging places
_____ Consumer & Sunday magazines ■ Not involved in purchasing ■ Personal services
_____ Internet ■ Insurance
_____ Network TV 16. What one option best describes ■ Business services excluding advertising
_____ Newspapers your job function? ■ Advertising/public relations
_____ Outdoor ■ Human Resources ■ Health services
_____ Promotional products ■ Marketing ■ Legal services
_____ Radio ■ Sales ■ Educational services
_____ Spanish language media ■ Public Relations ■ Membership organizations
_____ Spot TV ■ Event Planning ■ Other_____________________________
_____ Syndicated TV ■ Advertising
■ Purchasing 19. What is your age?
10. Do you typically have set, ■ Other ■ Under 25
measurable goals that measure ■ 25-34
the effectiveness of promotional 17. Including all locations, approxi- ■ 35-44
products in your programs? mately how may people (both full- ■ 45-54
■ Yes and part-time) are employed by ■ 55-64
■ No your organization? ■ 65 or over
■ Less than 10
11. What is your process typically ■ 10-99 20. Are you male or female?
for buying promotional products? ■ 100-499 ■ Male
■ Contact one source and request a quote ■ 500 or more ■ Female
■ Contact multiple sources in a bid
situation 18. What type of industry are you in? 21. Name and phone number (for
■ Go through purchasing and let them ■ Agriculture/forestry/fishing the purpose of the drawing only):
procure product ■ Mining ______________________________
■ Construction ______________________________
■ Manufacture of food & beverages
12. What is your typical total order ■ Manufacture of tobacco products ■ Check if we can contact you for future
value $_______________________ ■ Manufacture of textiles interviews.
■ Manufacture of apparel