PBS KIDS SPROUT
PBS KIDS Sprout is the first and only 24-hour preschool destination available on TV, on demand and
online for kids ages 2-5 and their parents and caregivers. Sprout creates opportunities for preschoolers
to invite their families into their world to share meaningful and playful moments together. Sprout also
celebrates the moments and milestones of childhood and supports everyday learning that encourages
the growth and development of young children. The programming on Sprout follows a preschooler’s
day from breakfast to bedtime offering shows kids love and parents trust such as Sesame Street,
Barney & Friends, Thomas & Friends, Say It With Noddy and Caillou, combined with short-form original
programs such as The Good Night Show, The Birthday Show, The Many Adventures of Mr. Mailman,
Sprout Diner and more.
PBS KIDS Sprout. Let’s Grow!
NETWORK PROGRAM FORMAT
Local Avails: Only national avails
Times: 2-3 minutes national avails per hour
Insertion Hours: 24 hours a day, 7 days a week
Subscribers: 20 million
Service Type: Linear, VOD, Online
Satellite Feed: Single
Launch Date: September 2005
Ownership: Children’s Network, LLC is a joint venture of Comcast Corporation,
HIT Entertainment, PBS and Sesame Workshop
BENEFITS TO ADVERTISERS
1. Association with quality, preschool programming and industry leaders, e.g. PBS, Sesame Workshop,
HIT Entertainment and Comcast Corporation.
2. Consumer convenience of a 24/7 linear network, combined with a highly successful VOD offering.
3. Uncluttered advertising environment, with limited commercial load, accepting parent-directed ads
4. Focused audience: parents/caregivers with children ages 2-5.
5. Original, interactive programming blocks designed to encourage co-viewing, active participation and
enhancement of the parent/caregiver and child multi-platform media experience.
6. Category exclusivity available.
7. 10 hours of Spanish-language VOD programming (Sprout En Español).
8. Unique VOD model available with longer blocks, by category for more targeted reach.
PBS KIDS SPROUT
Kids: 2-5 Persons: 18-24, 25-34 Women: 18-34, 25-34, 35-49
PBS KIDS Sprout viewers are:
• Parents & Caregivers:
P 18-24, W 18-24, W 35-49
P 25-34, W 25-34
PBS KIDS Sprout targets the following categories:
Automotive Healthy Foods
Baby Care Entertainment/Movie Studios
Beverages Pet Products
Educational Toys/Games Pharmaceuticals
Household Products Travel
The Sprout multiplatform model meets the needs of preschoolers and their parents or care-
givers by providing a distinct benefit through each service. VOD enables parents to choose the
programming they want for their preschoolers, when they want it, whereas the 24-hour linear
channel provides a variety of material and short-form original programs uniquely designed to
follow a preschooler’s day from breakfast to bedtime. The Web site, www.sproutonline.com, is
available 24/7 and features program-themed activities and special content for parents and
children to enjoy together.
Since debuting its video on demand (VOD) service in April 2005, Sprout has become the #1 Kids
On Demand service, generating over 125 million orders since launch. Sprout provides 60 hours of
VOD programming each month, including 10 hours of Spanish-language programming (Plaza
Sésamo®, Angelina Ballerina™, Barney & Friends™, Bob the Builder™, George Pequeno™, Jay Jay
el Avion™ and Osos Berenstains™.).
Daytime programs feature stimulating and upbeat shows designed to get children moving and
active, while evening programming includes soothing, relaxing shows to help them gently wind
down after a busy day. Most of Sprout’s shows are presented in 5-10 minute segments to match
the attention span of preschoolers (with the exception of Boohbah, Barney, Sesame Street,
Teletubbies and Caillou), however, if families wish to view the longer versions of any program,
they can opt for the conventional half-hour or hour programs on VOD.
PBS KIDS SPROUT
PROGRAMMING GENRES: Animation, Family, Food/Cooking, Health, Kids, Movies, Music,
Quiz/Audience Participation, Wildlife/Animal
VIEWER TARGETED PROGRAMMING
All program offerings on both the linear network and the companion VOD service are targeted
specifically for the preschool audience, ages 2-5, and their parents. Some titles include:
Angelina Ballerina™, Barney & Friends™, The Berenstain Bears™, Bob the Builder™, Caillou™,
Dragon Tales™, Jakers! The Adventures of Piggley Winks™, Jay Jay the Jet Plane™, Make Way
For Noddy™, Pingu™, Sagwa: The Chinese Siamese Cat™, Sesame Street®, Teletubbies™,
Thomas & Friends™, and only on Sprout in the U.S., Jim Henson’s The Hoobs™
NEW PROGRAMS FOR 2007/POPULAR ESTABLISHED PROGRAMS
Original programming on PBS KIDS Sprout includes The Good Night Show, Sprout Diner, The
Many Adventures of Mr. Mailman and The Birthday Show. Each program is created to inspire
parent/child interaction, which allows for a rich co-viewing experience. In addition, Sprout
offers a variety of Spanish-language programming (Sprout En Español) through the VOD plat-
form, including Plaza Sésamo®, Angelina Ballerina™, Barney & Friends™, Bob the Builder™,
George Pequeno™, Jay Jay el Avion™ and Osos Berenstains™.
PBS KIDS Sprout highlights events throughout the year that are extremely special to preschool
Holiday specials and activities for a variety of special days like Valentine’s Day, Mother’s Day,
Father’s Day, Grandparents’ Day, Halloween, Thanksgiving and December holiday celebrations.
• The Good Night Show, a hosted block of programming created as a tool to help
parents wind down their children after a busy day (airs each night from 6-9 p.m. ET
and repeats from 9-midnight and midnight-3 a.m. ET).
• The Birthday Show, hosted by Kevin, which features fun-filled birthday party ideas
for parents and kids, including games, crafts and party tips, in addition to daily
readings of homemade birthday cards submitted by viewers from all over the country.
• The animated Sprout Diner, which encourages preschool children to eat healthy
foods and inspires parents with healthy eating ideas.
• The Many Adventures of Mr. Mailman, which introduces preschoolers to the concept
of travel, new places and geography in an entertaining way that is also development-
PBS KIDS SPROUT
LEADING NATIONAL ADVERTISERS
For a list of national advertisers, please contact Frank Ciancio, SVP, Ad Sales, PBS KIDS Sprout.
Headquarters-PBS KIDS Sprout
2000 Market Street
Philadelphia, PA 19103
Sandy Wax Frank Ciancio
President, General Manager Senior Vice President, Ad Sales
P:(215) 667-2750 P:(215) 852-5103
Comcast Networks National Advertising Sales
David T. Cassaro Neil Baker
President, Comcast Networks Executive Vice President,
Advertising Sales Comcast Networks Sales
P:(212) 852-5134 P:(212) 852-5110
Comcast Networks Affiliate Sales & Marketing
Philadelphia Office Los Angeles Office
2000 Market Street 12100 West Olympic Blvd.
20th Floor Suite 200
Philadelphia, PA 19103 Los Angeles, CA 90064
P:(215) 667-2500 P:(310) 979-2275
F:(215) 667-2501 F:(310) 979-2261
Brad Fox Garrett Smith
Executive Vice President Division Vice President
P:(215) 667-2508 P:(215) 667-2506
Todd Brown Rosanna Falzone
Division Vice President Director, Marketing & LAS
P:(310) 979-2272 P:(215) 667-2502
Consumer Website: www.sproutonline.com
Affiliate Website: www.sproutonline.com (click on affiliates link)
(Please contact Ashley Zesinger at (215) 667-2733 or
email@example.com for username and password)