Franklin Covey
Unclutter Your Life
Advertising Campaign
The challenge with the Franklin Covey project was adapting
the product to a younger generation. Franklin Covey Day
Planners are generally known as a corporate tool, and the
youth market don’t see it as something that would be relevant
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to their lives.
The solution to this problem was to create an advertising
campaign that is clean and uncluttered, yet is something that
college students can relate to. So I choose images that
showed young people having a good time but also contain a
lot of negative space. I used Century Gothic as the type face
for the headlines because it is open and simple. The toughest
part of this project was to include the day planner into the
design without ruining the sense of peace and freedom that
the design was meant to convey. However using these images
was essential, otherwise the point of the whole advertisement
was lost.
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