SMOOTH SUCCESS
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T A S T E T H E P O S S I B I L I T I E S : I N T A J U I C E I S Y O U R H E A LT H Y I N V E S T M E N T
HOW TO
FRANCHISE
HEALTH SELLS, AND YOU CAN BENEFIT
WITH A HEALTHY
MORE POWER TO YOU A JUICY STORY HAVE QUESTIONS?
SUCCEED
A LITTLE ABOUT INTA JUICE
PLUS
NATURAL BUZZ BLENDING IN WITH RANDY MOSS YOUR INVESTMENT IN INTA JUICE YOUR NEXT STEPS
GET EXCLUSIVE ANSWERS
SUCCESS YOU CAN TASTE
Thank you for your interest in Inta Juice, one of the healthiest investments you can make. Our real fruit smoothies and fresh squeezed juices offer you a terrific opportunity to reap the rewards of owning your own franchise. Not so long ago, the blender evolved beyond making milkshakes and became a tool for mixing up healthy, delicious fruit drinks. Thus dawned the smoothie era, which has been revolutionizing the food and beverage marketplace ever since. As President and CEO of Inta Juice, I’m thrilled to report that the business possibilities in the smoothie and juice market remain ripe and ready to be picked. Customers spend more than $1 billion on smoothies every year, and that figure continues to grow annually. What’s more, this market is still largely untapped. Countless communities throughout America are ready and waiting to experience the smoothie sensation. Talk about the best of both worlds: a great tasting investment that spreads the health to an eager customer base. Sometimes I still need to pinch myself because Inta Juice seems too good to be true. But you know what? Our success is real. And by taking control of your own future as an Inta Juice franchisee, your opportunity is superb. Like the old saying goes – get in while the getting’s good. And it doesn’t get much better than owning a piece of a $1 billion industry, especially by choosing a recognized name with a proven business model. Today, we are located in numerous states with many convenient locations to choose from. In a very short period of time, we grew from a single store operation to a national player in the smoothie industry. We’re on to something big here, and you can join our exciting growth by becoming an Inta Juice franchisee. Whether you’re interested in one store, multiple units, or area rights – now’s the time for you to invest in your own healthy future. I would like to personally thank you for taking the first step in contacting us and invite you to visit us at our corporate headquarters in Fort Collins, Colorado. We look forward to answering any questions you may have related to the establishment of your first store. From our family to yours,
SMOOTH SUCCESS
MAKE YOUR FUTURE DELICIOUS | W W W.INTA JUICE.COM
MORE POWER TO YOU A JUICY STORY
Inta Juice has done more than launch a successful concept. It’s created a breakthrough franchise opportunity for investors like you. Learn what made Inta Juice into one of the fastest growing smoothie and juice bar chains in America.
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NATURAL BUZZ
Sponsorships and public relations keep Inta Juice in the news and on our customers’ minds.
BLENDING IN WITH RANDY MOSS SPECIAL INVESTORS SECTION
How to Succeed with a Healthy Franchise
For pro football star Randy Moss, it was love at first taste. Find out what attracted him to Inta Juice and how he’s helping the company to grow.
YOUR STORE YOUR INVESTMENT IN INTA JUICE YOUR NEXT STEPS
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HAVE QUESTIONS?
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Richard Pickett President & CEO
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L
POWER TO YOU
ike a speeding blender, the smoothie revolution is continuing to change the way Americans eat. No longer seen as a warm weather treat, smoothies are now a nutritious replacement for fatty foods, a source of natural energy, and a smart meal that supports healthy lifestyles. But most importantly, smoothies offer a great opportunity for savvy investors who know a good thing when they see it. Why should you consider investing in a smoothie franchise? How about this. According to The Juice Gallery Multimedia, the juice and smoothie bar industry is a $1.2 billion market as of 2003 (a 17-percent gain over the previous year according to figures from the Wall Street Journal). And the number of fruit and juice bar stores nationwide has doubled since 2000. That’s 100-percent growth in just five years. Talk about a smooth investment.
MORE
THE NUMBERS ARE IN, AND SMOOTHIE SALES KEEP ON GROWING. THE TIME IS RIPE TO LAUNCH YOUR OWN FRANCHISE.
number of customers are making healthier decisions every day. You can benefit from this popular trend by supplying real fruit smoothies and vegetable blends in your area. Go ahead and give people a better way to get fueled.
A JUICY STORY
In 1997, northern Colorado was like most other areas of America. Getting a quick meal most likely meant sacrificing nutrition for convenience. The fast food market was overrun with burger joints, greasy spoons, fried chicken restaurants, and other unhealthy choices. Until Inta Juice emerged on the scene, that is. By offering healthy real fruit smoothies and fresh squeezed juices, Inta Juice gave customers a delicious, nutritious mealtime option that quickly grew in popularity. The rest is healthy history.
The initial Inta Juice – established in southeastern Fort Collins – was one of the first full-service juice bars in Colorado, and quickly became a favorite destination for every demographic. Customers of all kinds kept coming back to Inta Juice to enjoy the real fruit smoothies, vegetable blends and fresh squeezed juices made with only the finest quality ingredients. This first Inta Juice location continues to thrive today, and set the course for rapid expansion. The second Inta Juice store, located by Colorado State University in western Fort Collins, was established only a year and a half later. Fort Collins has seen several juice bars come and go, but only Inta Juice is still going strong. Inta Juice continues to lead the franchise company forward with a warm and friendly business style, specific goals and measured objectives. During the first three and a half years in business, Inta Juice focused primarily on customer and product development. It takes a long time to perfect the best tasting, real fruit smoothies and vegetable blends for people to enjoy over and over again! After many rigorous hours of testing, tasting, refining and re-testing, lnta Juice was confident in its products and was ready to expand.
UPON OPENING THEIR FIRST LOCATION IN 1997, INTA JUICE SET A SMOOTHIE REVOLUTION IN MOTION.
opportunity allows you to capitalize on the exciting smoothie market with an in-demand product, a known brand, a proven business model, an aggressive growth strategy, and full corporate support. During its first three and a half years in business, Inta Juice perfected the largest menu of drink recipes, and developed a unique customer experience that places satisfaction first and foremost. Everything from the store design to the preferred flavors has already been customer approved. It’s ready for you to launch in your area. As a franchisee, you will be supported by Inta Juice throughout your start-up process. Experts from Inta Juice will help you in site selection, store design, supply chain set-up, and more. You will also receive over 50 delicious recipes, proprietary operating procedures, marketing advice, and complete training for owners, managers and staff.
lnta Juice licensed its first store in May 2000, just south of Fort Collins, in Loveland, Colorado. After only a few years in business, the Loveland location had again proven the Inta Juice concept with consistent sales growth – this time, by an individual store owner. It was time to reach even higher. In 2003, Inta Juice granted its first out-ofstate store license, to an owner-operator in Eden Prairie, Minnesota, southwest of Minneapolis. Only months later, an entire region was under development. Today, the award-winning products at Inta Juice offer the largest menu selections available at any smoothie franchise, with over 50 of the best-tasting dairy and non-dairy smoothies. To further enhance the nutritional value of each real fruit smoothie, Inta Juice offers 15 individual supplements. Turns out the Inta Juice idea catches on pretty quickly – the idea behind the franchising model. The chain has grown from a single store operation into a premium brand name in the $1 billion juice and smoothie industry. The goal is to continue forward with controlled and quality growth of the Inta Juice name and products.
GET STARTED TODAY
At Inta Juice, the goal of the franchise model is to make the Inta Juice opportunity fun, easy and affordable to others. Want to know more about how you can take advantage of the many benefits of owning an Inta Juice franchise? Keep reading. You’ll find the startup funding requirements, a timeline of every step of the franchise process, and the next steps you’ll need to take. Feel like it’s time to blend something better for your career, and make the most of your investment opportunities? Look no further than Inta Juice.
FUEL BETTER A FULL TURNKEY FRANCHISE OPTION
Ready to take the leap and own your own business? Don’t risk starting a company from scratch. Hit the ground running with Inta Juice. This innovative franchising People everywhere are paying more attention to the foods they eat, choosing natural ingredients and even paying a premium for organic products. Know what? Health sells, and an ever-growing
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SPONSORSHIPS SERVING SHOTS OF ATTENTION
We’re always looking for opportunities to help build awareness for our real fruit smoothies. Here are some examples of events that Inta Juice has sponsored to help generate buzz for our franchises and promote smoothies as a healthier alternative to fast food.
#66 INTA JUICE CHEVROLET IN THE BRICKYARD 400
hip-hop artists and pro basketball players – Inta Juice helped this organization emphasize the importance of academics and civic responsibility. Also aired nationally on MTV2, we built awareness with one of our key demographics – youth.
NATURALBUZZ
SIPPING UP FAME
NATIONAL PRESS
After falling in love with Inta Juice smoothies, all-star wide receiver, Randy Moss put his money where his mouth liked to be – Inta Juice. In addition to ESPN Magazine, coverage of Randy’s new store appeared in Sports Illustrated and USA Today, as well as online at usatoday.com, si.com, espn.com, and foxsports.com.
NATURALBUZZ
REGIONAL PRESS
When an Inta Juice franchise comes to town the regional press often takes note. The company and our franchisees have been featured in a wide variety of community publications.
INTA JUICE NORTH-SOUTH ALL-STAR CLASSIC
A nationally-televised, collegiate all-star football game – NorthSouth All-Star Classic – proved to be another excellent opportunity to To help drive home the message that Inta Juice offers a healthier alternative to fast food, Inta Juice sponsored Haas CNC Racing and the #66 Inta Juice Chevrolet during the 2006 Brickyard 400 at the Indianapolis Motor Speedway. Along with the Inta Juice logo prominently displayed on the hood, pictures of Randy Moss enjoying an Inta Juice smoothie graced the quarter panels of the NASCAR® Nextel Cup car. Through this partnership, Inta Juice was able to reach out to the 250,000 fans in attendance and the diverse NASCAR fan base watching from home. spotlight the Inta Juice commitment to living a healthy lifestyle. As the title sponsor, Inta Juice received increased awareness in Houston, where the game was played. Our television commercials, which aired throughout the game on ESPN2, were seen by a national audience of nearly 2 million people.
BUSINESS JOURNALS
With Randy Moss’ investment of both time and money into Inta Juice, the Colorado-based fruit smoothie company looks toward smart, nationwide expansion.
FELIPE LOPEZ ANNUAL CELEBRITY CLASSIC
Committed to enhancing youth and diverse communities by bettering their physical and social welfare, the Felipe Lopez Foundation found a supporter in Inta Juice. By sponsoring the First Annual Felipe Lopez Celebrity Classic – a celebrity basketball game featuring
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RANDY MOSS
BLENDING IN WITH
ATTRACTED BY FRUIT, SOLD ON HEALTH.
YOUR STORE
A BERRY ENERGIZING BRAND
Each Inta Juice store features vibrant colors, fruit-filled design, and contemporary furnishings that contribute to a fun, energetic atmosphere. Use these store photos to help you picture your new Inta Juice franchise.
One sip of Inta Juice and I was hooked. I first tried Inta Juice real fruit smoothies at the Inta Juice store in Eden Prairie, Minnesota when I played for the Minnesota Vikings. They were – in my opinion – the best tasting smoothies on the market. The tastes of real fruit and the industry’s largest menu first attracted me to the company. After researching the smoothie market, I found that people currently spend more than $1 billion on smoothies every year. Inta Juice provided me with a chance to capitalize on this growing market with an easy franchise program and a commitment to health and nutrition. With the increasing problem of childhood obesity, especially in the southern U.S., I wanted to use my status as an athlete to promote healthier eating habits. Inta Juice smoothies offer kids and adults alike a healthier alternative to traditional fast food that’s both satisfying and delicious. As an Inta Juice franchise owner, board member, and key decision maker, I have become a healthy role model. It’s the perfect opportunity for me to put my money where my mouth is and make a difference – starting with my hometown. In 2006, I opened the first Inta Juice franchise in Charleston, West Virginia. Inta Juice provided the opportunity to give back to the community that has supported me throughout my career and offer the residents of my hometown a healthier meal option. In addition to Charleston, I’ve helped bring Inta Juice to communities in Louisiana, Florida, and North Carolina. I look forward to helping generate additional awareness for this socially responsible company. I hope that you too will join me in saying, “Go ahead. Fuel better!”
Always blending, Randy Moss
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INTA JUICE
Franchise Fee: Real Estate: Rental Security and Utility Deposits: Architectural Fees: Permits and Licenses: Insurance Premiums: Tenant Improvement: Equipment Package: Travel/Living/Training Expenses: Exterior and Interior Signage: Employee Uniforms: Start-up Inventory: Start-up Advertising: Miscellaneous: Working Capital: Total Range:
YOUR INVESTMENT IN
HAVE
Q. What does the Franchise Fee pay for? A. Company formation consulting,
business plan consulting, finance consulting, architectural design coordination, construction coordination, equipment coordination, product/supply chain coordination, training coordination, and on-going customer support. for an Inta Juice franchise? $149,500 - $296,750.
• Tenant Improvement and Construction costs for an Inta Juice store can vary depending on the square footage, age of proposed location, and allowance provided by the landlord. • Inta Juice Enterprises, Inc. cannot guarantee that these amounts will not vary depending upon the individual circumstances of each franchisee. For this reason, please consult with your accountant or tax advisor.
QUESTIONS?
Inta Juice store? from the signing of the lease until the store opens. This timeframe varies based on location.
HERE ARE COMPREHENSIVE ANSWERS TO THE MOST COMMONLY ASKED QUESTIONS WE HEAR FROM INTERESTED FRANCHISEES.
to lend our expertise and advice, you are ultimately responsible for finding a store location that meets the Inta Juice site criteria.
Q. How long does it take to open an A. On average, it takes three to five months
THE FINANCIAL REQUIREMENTS FOR OWNING YOUR OWN INTA JUICE STORE.
$25,000 $2,000 - $5,000 $2,000 - $5,000 $4,000 - $9,000 $1,000 - $3,000 $500 - $1,000 $40,000 - $120,000 $44,000 - $70,000 $500 - $2,500 $3,500 - $15,000 $500 - $750 $4,000 - $6,000 $2,000 $500 - $2,500 $20,000 - $30,000 $149,500 - $296,750*
Q. What type of training does Inta
Juice offer?
Q. What is the overall investment range A. Currently an average of Q. What is included in the overall
average investment?
Q. What options do I have to get financing? A. Inta Juice provides two full weeks of training: one week of classroom A. There are many different financial training in Fort Collins, CO (franchisee
options. Some include the following: 1) SBA – This is most common 2) Term Loans 3) Home Equity Loans is responsible for travel expenses) and one week of on-the-floor training at your store location. We also offer ongoing customer support.
Q. When I open an Inta Juice, do I have
rights to a certain area?
Q. Can I find more information online? A. Yes, visit intajuice.com for menu
A. Franchise fee, architectural fees,
A. You have non-exclusive rights to a
information, executive bios, current store locations, our latest news, and more. own Inta Juice franchise?
* Note: This investment range is for a single store. Franchise fee included. Multiple franchise and area developer opportunities are also available.
READY TO
START BLENDING?
TAKE THE FIRST STEP TOWARD BECOMING AN INTA JUICE FRANCHISEE.
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Review and fill out the required forms (available in the sales kit or on the web site) and return them to us so that your franchise application packet contains the following: • Request for UFOC Letter • Franchise Application • Personal financial statement • Last 2 years tax returns • Credit report with credit score Once we receive your packet, we will review the information that is submitted and either approve or deny your application based on Inta Juice specific criteria.
After approval we will send out the UFOC and Franchise Agreement for your review. You have 30 days to review and sign or simply send it back. Once the UFOC and Franchise Agreement are signed and we have collected the Franchise Fee, you are now a part of the Inta Juice family and are on your way to owning one of the finest juice bars around!
security deposit/first month rent, permits and licenses, insurance premiums, tenant improvement, equipment package, travel/living/ training expenses, exterior and interior signage, employee uniforms, utility deposits, start-up inventory, start-up advertising, and working capital.
three-mile radius around your store with first right of refusal. And, we welcome developers that want to buy rights to a specific area. Please see the UFOC for complete details. developer rights available?
Q. What is the next step to opening my A. We have five items that we need to
be completed and returned (from all officers) as a part of our application and pre-qualification process, including: Request for UFOC/ Confidentiality Letter, Application for an Inta Juice franchise, personal financial statement, last two years tax returns, and credit report and scores.
Q. Are multiple franchise and area A. Yes, please contact us for
more information. Q. What is the royalty structure? Q. Does Inta Juice offer financing? A. Currently 6%. A. No, not at this time. Q. Are there any advertising fees? A. Yes, there is potential for up to 3% based Q. When can I expect to be profitable? on region. A. It varies by location and market as well as franchise management. As in any Q. How is the royalty fee paid? business, we cannot predict earnings or profitability. A. As outlined in the Inta Juice UFOC, it is currently paid weekly via ACH Q. How do I select my store location and automatic withdrawal. will Inta Juice help me?
Go ahead. Fuel better!
Call today and make a smooth investment in your future.
A. While we are always available
throughout the real estate process
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2032 Lowe Street, Suite 102 Fort Collins, CO 80525 www.intajuice.com Phone: 970.229.1600 Fax: 970.229.9015