T A S T E T H E P O S S I B I L I T I E S : I N T A J U I C E I S Y O U R H E A LT H Y I N V E S T M E N T
SMOOTH SUCCESS INTA JUICE INVESTOR’S DIGEST | WWW.INTAJUICE.COM
HOW TO
SUCCEED
WITH A HEALTHY
FRANCHISE
MORE POWER
TO YOU
HEALTH SELLS, AND YOU
CAN BENEFIT
A JUICY STORY
A LITTLE ABOUT INTA JUICE
PLUS
NATURAL BUZZ HAVE
BLENDING IN WITH RANDY MOSS
YOUR INVESTMENT IN INTA JUICE
QUESTIONS?
YOUR NEXT STEPS GET EXCLUSIVE ANSWERS
SUCCESS
YOU CAN TASTE
SMOOTH SUCCESS
MAKE YOUR FUTURE DELICIOUS | W W W.INTA JUICE.COM
MORE POWER TO YOU
Inta Juice has done more than launch a successful concept. It’s created a breakthrough franchise
opportunity for investors like you.
A JUICY STORY
4
5
Learn what made Inta Juice into one of the fastest growing smoothie and juice bar chains in America.
NATURAL BUZZ 6
Thank you for your interest in Inta Juice, one of the healthiest investments you can make. Our real fruit Sponsorships and public relations keep Inta Juice in the news and on our customers’ minds.
smoothies and fresh squeezed juices offer you a terrific opportunity to reap the rewards of owning your
BLENDING IN WITH RANDY MOSS 8
own franchise. For pro football star Randy Moss, it was love at first taste. Find out what attracted him to Inta Juice
Not so long ago, the blender evolved beyond making milkshakes and became a tool for mixing up healthy, and how he’s helping the company to grow.
delicious fruit drinks. Thus dawned the smoothie era, which has been revolutionizing the food and beverage SPECIAL INVESTORS SECTION
marketplace ever since. How to Succeed with a Healthy Franchise
As President and CEO of Inta Juice, I’m thrilled to report that the business possibilities in the smoothie YOUR STORE 9
and juice market remain ripe and ready to be picked. Customers spend more than $1 billion on smoothies YOUR INVESTMENT IN INTA JUICE 10
every year, and that figure continues to grow annually. What’s more, this market is still largely untapped. YOUR NEXT STEPS 10
Countless communities throughout America are ready and waiting to experience the smoothie sensation.
HAVE QUESTIONS? 11
Talk about the best of both worlds: a great tasting investment that spreads the health to an eager
customer base. Sometimes I still need to pinch myself because Inta Juice seems too good to be true.
But you know what? Our success is real. And by taking control of your own future as an Inta Juice
franchisee, your opportunity is superb.
Like the old saying goes – get in while the getting’s good. And it doesn’t get much better than owning a
piece of a $1 billion industry, especially by choosing a recognized name with a proven business
model. Today, we are located in numerous states with many convenient locations to
choose from. In a very short period of time, we grew from a single store operation to
a national player in the smoothie industry. We’re on to something big here, and you
can join our exciting growth by becoming an Inta Juice franchisee. Whether you’re
interested in one store, multiple units, or area rights – now’s the time for you to
invest in your own healthy future.
I would like to personally thank you for taking the first step in contacting us
and invite you to visit us at our corporate headquarters in Fort Collins, Colorado.
We look forward to answering any questions you may have related to the
establishment of your first store.
From our family to yours,
Richard Pickett
President & CEO
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MORE
POWER
THE NUMBERS ARE IN, AND
SMOOTHIE SALES KEEP ON
A JUICY STORY
UPON OPENING THEIR FIRST LOCATION IN 1997, INTA JUICE SET A
GROWING. THE TIME IS RIPE TO SMOOTHIE REVOLUTION IN MOTION.
TO YOU
L
LAUNCH YOUR OWN FRANCHISE. In 1997, northern Colorado was like most other areas
ike a speeding blender, opportunity allows you to capitalize on the number of customers are making healthier
of America. Getting a quick meal most likely meant
the smoothie revolution exciting smoothie market with an in-demand decisions every day. sacrificing nutrition for convenience. The fast food
is continuing to change product, a known brand, a proven business
the way Americans model, an aggressive growth strategy, and
You can benefit from this popular trend market was overrun with burger joints, greasy spoons, lnta Juice licensed its first store in
by supplying real fruit smoothies and May 2000, just south of Fort Collins, in
eat. No longer seen as full corporate support.
vegetable blends in your area. Go ahead
fried chicken restaurants, and other unhealthy Loveland, Colorado. After only a few years
a warm weather treat,
smoothies are now a
During its first three and a half years in and give people a better way to get fueled. choices. Until Inta Juice emerged on the scene, in business, the Loveland location had
business, Inta Juice perfected the largest again proven the Inta Juice concept with
nutritious replacement for fatty foods,
menu of drink recipes, and developed a that is. By offering healthy real fruit smoothies and consistent sales growth – this time, by
a source of natural energy, and a smart
an individual store owner. It was time to
meal that supports healthy lifestyles. But
unique customer experience that places GET STARTED TODAY fresh squeezed juices, Inta Juice gave customers a
satisfaction first and foremost. Everything reach even higher.
most importantly, smoothies offer a great
from the store design to the preferred
At Inta Juice, the goal of the franchise delicious, nutritious mealtime option that quickly grew
opportunity for savvy investors who know model is to make the Inta Juice In 2003, Inta Juice granted its first out-of-
flavors has already been customer
a good thing when they see it. opportunity fun, easy and affordable to in popularity. The rest is healthy history. state store license, to an owner-operator
approved. It’s ready for you to launch in
others. Want to know more about how you in Eden Prairie, Minnesota, southwest of
Why should you consider investing your area. The initial Inta Juice – established in The second Inta Juice store, located by
can take advantage of the many benefits Minneapolis. Only months later, an entire
in a smoothie franchise? How about southeastern Fort Collins – was one Colorado State University in western Fort
As a franchisee, you will be supported of owning an Inta Juice franchise? region was under development.
this. According to The Juice Gallery of the first full-service juice bars in Collins, was established only a year and
by Inta Juice throughout your start-up Keep reading. You’ll find the start-
Multimedia, the juice and smoothie bar Colorado, and quickly became a a half later. Fort Collins has seen several Today, the award-winning products
process. Experts from Inta Juice will up funding requirements, a
industry is a $1.2 billion market as of 2003 favorite destination for every juice bars come and go, but only Inta Juice at Inta Juice offer the largest menu
help you in site selection, store design, timeline of every step of
(a 17-percent gain over the previous demographic. Customers is still going strong. Inta Juice continues to selections available at any smoothie
supply chain set-up, and more. You will the franchise process,
year according to figures from the Wall of all kinds kept coming lead the franchise company forward with a franchise, with over 50 of the best-tasting
also receive over 50 delicious recipes, and the next steps
Street Journal). And the number of fruit back to Inta Juice warm and friendly business style, specific dairy and non-dairy smoothies. To further
proprietary operating procedures, you’ll need to take.
and juice bar stores nationwide has to enjoy the real goals and measured objectives. enhance the nutritional value of each
marketing advice, and complete training
doubled since 2000. That’s 100-percent Feel like it’s fruit smoothies, real fruit smoothie, Inta Juice offers 15
for owners, managers and staff. During the first three and a half years in
growth in just five years. Talk about a time to blend vegetable blends individual supplements.
business, Inta Juice focused primarily
smooth investment. something and fresh squeezed
on customer and product development. Turns out the Inta Juice idea catches
better for juices made with
FUEL BETTER It takes a long time to perfect the best on pretty quickly – the idea behind the
your career, only the finest
tasting, real fruit smoothies and vegetable franchising model. The chain has grown
A FULL TURNKEY FRANCHISE OPTION People everywhere are paying more and make the quality ingredients.
blends for people to enjoy over and over from a single store operation into a premium
attention to the foods they eat, choosing most of your This first Inta Juice
Ready to take the leap and own your own again! After many rigorous hours of brand name in the $1 billion juice and
natural ingredients and even paying a investment location continues
business? Don’t risk starting a company from testing, tasting, refining and re-testing, smoothie industry. The goal is to continue
premium for organic products. Know opportunities? to thrive today, and
scratch. Hit the ground running with Inta lnta Juice was confident in its products forward with controlled and quality growth
what? Health sells, and an ever-growing Look no further set the course for
Juice. This innovative franchising and was ready to expand. of the Inta Juice name and products.
than Inta Juice. rapid expansion.
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NATURALBUZZ NATURALBUZZ
SPONSORSHIPS
SERVING SHOTS OF ATTENTION
SIPPING UP FAME
NATIONAL PRESS REGIONAL PRESS
We’re always looking for opportunities to help build awareness for our real fruit smoothies. Here are some After falling in love with Inta Juice smoothies, all-star wide When an Inta Juice franchise comes to town the regional press
examples of events that Inta Juice has sponsored to help generate buzz for our franchises and promote receiver, Randy Moss put his money where his mouth liked to be often takes note. The company and our franchisees have been
smoothies as a healthier alternative to fast food. – Inta Juice. In addition to ESPN Magazine, coverage of Randy’s featured in a wide variety of community publications.
new store appeared in Sports Illustrated and USA Today, as well
as online at usatoday.com, si.com, espn.com, and foxsports.com.
#66 INTA JUICE CHEVROLET IN THE BRICKYARD 400 hip-hop artists and pro basketball players – Inta Juice helped this
organization emphasize the importance of academics and civic
responsibility. Also aired nationally on MTV2, we built awareness
with one of our key demographics – youth.
INTA JUICE NORTH-SOUTH ALL-STAR CLASSIC
A nationally-televised,
collegiate all-star
football game – North-
South All-Star Classic
– proved to be another
excellent opportunity to
To help drive home the message that Inta Juice offers a healthier spotlight the Inta Juice
alternative to fast food, Inta Juice sponsored Haas CNC Racing commitment to living
and the #66 Inta Juice Chevrolet during the 2006 Brickyard 400 at a healthy lifestyle. As
the Indianapolis Motor Speedway. Along with the Inta Juice logo the title sponsor, Inta
prominently displayed on the hood, pictures of Randy Moss enjoying Juice received increased awareness in Houston, where the game
an Inta Juice smoothie graced the quarter panels of the NASCAR® was played. Our television commercials, which aired throughout
Nextel Cup car. Through this partnership, Inta Juice was able to the game on ESPN2, were seen by a national audience of nearly 2 BUSINESS JOURNALS
reach out to the 250,000 fans in attendance and the diverse NASCAR million people.
With Randy Moss’
fan base watching from home.
investment of both
time and money
into Inta Juice, the
FELIPE LOPEZ ANNUAL CELEBRITY CLASSIC
Colorado-based fruit
Committed to enhancing youth and smoothie company
diverse communities by bettering their looks toward smart,
physical and social welfare, the Felipe nationwide expansion.
Lopez Foundation found a supporter
in Inta Juice. By sponsoring the First
Annual Felipe Lopez Celebrity Classic
– a celebrity basketball game featuring
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YOUR STORE
BLENDING IN WITH
RANDY MOSS ATTRACTED BY FRUIT,
SOLD ON HEALTH.
A BERRY ENERGIZING BRAND
Each Inta Juice store features vibrant colors, fruit-filled design, and contemporary
furnishings that contribute to a fun, energetic atmosphere. Use these store photos
One sip of Inta Juice and I was hooked. I first tried Inta Juice real fruit
smoothies at the Inta Juice store in Eden Prairie, Minnesota when I played to help you picture your new Inta Juice franchise.
for the Minnesota Vikings. They were – in my opinion – the best tasting
smoothies on the market.
The tastes of real fruit and the industry’s largest menu first attracted me to the
company. After researching the smoothie market, I found that people currently
spend more than $1 billion on smoothies every year. Inta Juice provided me with a
chance to capitalize on this growing market with an easy franchise program and a
commitment to health and nutrition.
With the increasing problem of childhood obesity, especially in the southern U.S.,
I wanted to use my status as an athlete to promote healthier eating habits. Inta
Juice smoothies offer kids and adults alike a healthier alternative to traditional
fast food that’s both satisfying and delicious.
As an Inta Juice franchise owner, board member, and key decision maker, I have
become a healthy role model. It’s the perfect opportunity for me to put my money
where my mouth is and make a difference – starting with my hometown.
In 2006, I opened the first Inta Juice franchise in Charleston, West Virginia.
Inta Juice provided the opportunity to give back to the community that has
supported me throughout my career and offer the residents of my hometown a
healthier meal option.
In addition to Charleston, I’ve helped bring Inta Juice to communities in
Louisiana, Florida, and North Carolina. I look forward to helping generate
additional awareness for this socially responsible company. I hope that
you too will join me in saying, “Go ahead. Fuel better!”
Always blending,
Randy Moss
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YOUR INVESTMENT IN
INTA JUICE HAVE
Q. What does the Franchise Fee pay for?
QUESTIONS?
HERE ARE COMPREHENSIVE ANSWERS TO THE MOST COMMONLY
ASKED QUESTIONS WE HEAR FROM INTERESTED FRANCHISEES.
Q. How long does it take to open an
Inta Juice store?
to lend our expertise and advice, you
are ultimately responsible for finding
A. Company formation consulting,
THE FINANCIAL REQUIREMENTS FOR OWNING YOUR OWN INTA JUICE STORE. business plan consulting, finance A. On average, it takes three to five months
a store location that meets the Inta
Juice site criteria.
consulting, architectural design from the signing of the lease until the
coordination, construction store opens. This timeframe varies Q. What type of training does Inta
Franchise Fee: $25,000 coordination, equipment based on location. Juice offer?
coordination, product/supply chain
Real Estate: $2,000 - $5,000 • Tenant Improvement and
coordination, training coordination, Q. What options do I have to get financing? A. Inta Juice provides two full weeks
Rental Security and Utility Deposits: $2,000 - $5,000 Construction costs for an of training: one week of classroom
and on-going customer support.
Architectural Fees: $4,000 - $9,000 Inta Juice store can vary A. There are many different financial training in Fort Collins, CO (franchisee
Permits and Licenses: $1,000 - $3,000 depending on the square
Q. What is the overall investment range options. Some include the following: is responsible for travel expenses)
Insurance Premiums: $500 - $1,000 footage, age of proposed
for an Inta Juice franchise? 1) SBA – This is most common and one week of on-the-floor training
location, and allowance at your store location. We also offer
Tenant Improvement: $40,000 - $120,000 2) Term Loans
Equipment Package: $44,000 - $70,000
provided by the landlord. A. Currently an average of ongoing customer support.
$149,500 - $296,750. 3) Home Equity Loans
Travel/Living/Training Expenses: $500 - $2,500 Q. Can I find more information online?
Exterior and Interior Signage: $3,500 - $15,000
• Inta Juice Enterprises,
Q. What is included in the overall Q. When I open an Inta Juice, do I have
Employee Uniforms: $500 - $750
Inc. cannot guarantee that
average investment? rights to a certain area? A. Yes, visit intajuice.com for menu
these amounts will not vary information, executive bios, current store
Start-up Inventory: $4,000 - $6,000 depending upon the individual A. Franchise fee, architectural fees, A. You have non-exclusive rights to a locations, our latest news, and more.
Start-up Advertising: $2,000 circumstances of each security deposit/first month rent, three-mile radius around your store with
Miscellaneous: $500 - $2,500 franchisee. For this reason, permits and licenses, insurance first right of refusal. And, we welcome Q. What is the next step to opening my
Working Capital: $20,000 - $30,000 developers that want to buy rights to a own Inta Juice franchise?
please consult with your premiums, tenant improvement,
specific area. Please see the UFOC for
accountant or tax advisor. equipment package, travel/living/
complete details.
A. We have five items that we need to
Total Range: $149,500 - $296,750* training expenses, exterior be completed and returned (from all
and interior signage, employee
* Note: This investment range is for a single store. Franchise fee included. Multiple franchise and area developer opportunities are also available.
uniforms, utility deposits, start-up
Q. Are multiple franchise and area officers) as a part of our application
developer rights available? and pre-qualification process,
inventory, start-up advertising, and including: Request for UFOC/
A. Yes, please contact us for
READY TO
working capital. Confidentiality Letter, Application for an
Review and fill out the required forms After approval we will
more information. Inta Juice franchise, personal financial
(available in the sales kit or on the web site) send out the UFOC Q. What is the royalty structure? statement, last two years tax returns,
and return them to us so that your franchise and Franchise
START
application packet contains the following: Agreement for A. Currently 6%. Q. Does Inta Juice offer financing? and credit report and scores.
• Request for UFOC Letter
your review. You
Q. Are there any advertising fees? A. No, not at this time.
have 30 days to
A. Yes, there is potential for up to 3% based Q. When can I expect to be profitable?
• Franchise Application review and sign or
simply send it back.
A. It varies by location and market as well
BLENDING?
• Personal financial statement on region.
Once the UFOC and as franchise management. As in any
• Last 2 years tax returns Franchise Agreement Q. How is the royalty fee paid? business, we cannot predict earnings or
are signed and we have
A. As outlined in the Inta Juice UFOC, profitability.
TAKE THE FIRST STEP • Credit report with credit score
collected the Franchise Fee,
you are now a part of the Inta
it is currently paid weekly via ACH
Q. How do I select my store location and
Once we receive your packet, we will automatic withdrawal.
TOWARD BECOMING AN review the information that is submitted
and either approve or deny your application
Juice family and are on your
way to owning one of the finest
will Inta Juice help me?
Go ahead. Fuel better! A. While we are always available
INTA JUICE FRANCHISEE. based on Inta Juice specific criteria. juice bars around!
Call today and make a smooth throughout the real estate process
investment in your future.
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INTA JUICE INVESTOR’S DIGEST | WWW.INTAJUICE.COM
2032 Lowe Street, Suite 102
Fort Collins, CO 80525
www.intajuice.com
Phone: 970.229.1600
Fax: 970.229.9015