Recipe for Success:
Full-Plate Marketing
October 24-25, 2011
Shoreline Inn and Conference Center, Muskegon
Conference Schedule
Updated September 22, 2011
Monday, October 24
10 a.m. – 11 a.m.
Why Social Media?
Presented by a panel of members who use social media successfully; and
Guest panelists: Heather Turner, Forfeng Designs, aka Chef Forfeng; and
Jeff Logan, Avelient (formerly of InsideOut Solutions)
11 a.m. – 1:00 p.m.
Social Media One-on-One
Individual tutoring on your own laptops by knowledgeable members and guest experts.
(Lunch on your own)
1:30 - 3 p.m.
Annual Business Meeting
3:15 – 4:15 p.m.
FITs: Hot New Niche for Michigan B&Bs
Presented by Julie Katz, Owner, TourMappers North America
4:30 - 5:30 p.m.
Exhibitor Showcase Presentations
Exhibitors introduce themselves, their products, services and special conference offers.
5:30 - 7 p.m.
Exhibitor's Reception & Cash Bar
7 - 9 p.m.
Dinner and Keynote
B&Bs: A Better Way to Stay
Presented by Jay Karen, President/CEO
Professional Association of Innkeepers International (PAII)
Sponsored by:
Tuesday, October 25
8 – 8:50 a.m.
Roundtables
Topics: “Specialty Cooking for Special Diets,” featuring recipe exchange; “Laundry Done Right;”
“Attracting and Servicing the NonTraditional Guest;” and “Tax Laws: Implications for B&Bs.”
9 – 10 a.m.
Michigan: One Bite at a Time
Introduction to Culinary Tourism, Presented by:
Linda Jones, Executive Director, Michigan Grape & Wine Industry Council; and
Dr. Charles Allen Baker-Clark, Associate Professor, Department of Hospitality and Tourism,
Grand Valley State University
10 a.m. – 10:30 a.m.
Break in the Exhibitor Area
10:30 –11:30
Fresh and Local – Farm to Table
Jerry Adams, founder, West Michigan Farm-Link
Susan Odam, Hillside Homestead B&B
David Geen, Hungry Village Tours
Noon - 1 p.m.
Luncheon Keynote
Carp and Carpe Diem!
Presented by Steve Yencich, President/CEO
Michigan Lodging and Tourism Association
1:15 - 2:45 p.m.
Pixel-icious, From Plate to Camera
Learn the art of food styling and creative photography. Bring your own digital camera.
Styling demonstrations and presentation by Heather Turner, Forfeng Designs, aka Chef Forfeng
2:45 – 3:15 p.m.
Break in the Exhibitor Area
3:15 – 4:15 p.m.
Get Your Just Desserts
Kim Schneider, Travel Writer, Booth Newspapers
Brian Lillie, Hospitality Manager, Chateau Chantal
Wendy Hammond, founder, Eat Local, West Michigan; and The Local Cook
Ruth Boven, Owner/Innkeeper, Castle in the Country Bed and Breakfast
4:15 p.m.
The Famous, Much-Anticipated Door Prize Drawings
You must be present to win.
Lodging Details
Shoreline Inn & Conference Center
Muskegon
$69 + 11% tax
Pricing valid Sun-Tues
Free wireless internet
Must reserve room by September 25.
231-727-8483
For discounted rate, mention the Lake to Lake Innkeeping Conference
Registration Fees
Same as 2010
Early Bird Fees until 9/30
$120 for first inn attendee
$99 for second inn attendee
$89 for third inn attendee
Standard Fees After 9/30
$155 for first inn attendee
$119 for second inn attendee
$109 for third inn attendee
Not-Yet-Members: Add a $50 guest fee to the cost of registration.
(If Not-Yet-Members join within two months of the conference,
they will receive a $50 credit against their annual dues.)
Dinner as a Stand-Alone Event: $40
Lunch as a Stand-Alone Event: $20