2009 IFA MEDIA KIT
“The most respected guide in the world for prospective franchisees.”
Distribution
Readership
FRANCHISE OPPORTUNITIES GUIDE®
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nal Fra
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Associati
2009
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ONLY
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The Franchise Opportunities Guide® is the most
comprehensive print resource for entrepreneurs
interested in franchising. It is full of vital information www.f
ranchise
.org
about franchise opportunities, legal issues, FTC
information, financing and other tools that are
designed to assist potential franchisees in getting
started in their venture into business ownership.
Over the years the International Franchise Association
has developed quality relationships with investors and 1. Newsstand/Bookstore Sales
entrepreneurs in both the domestic and international The Guide is sold in more than 4,000 major
bookstores and newsstands in the US, and in select
markets. Thousands of entrepreneurs turn to the IFA
International markets.
for guidance and information on selecting a franchise
to acquire.
2. Franchise Shows & Trade Missions
The Guide is distributed at franchise shows and expos
throughout the year including International Franchise
The Franchise Opportunities Guide® is published twice Expo, West Coast Franchise Expo, Franchise Expo
annually –– Spring/Summer and Fall/Winter editions. The South, the National Restaurant
total circulation is 30,000 with an estimated pass along Show, Restaurant Finance
readership rate of 3.8%. Estimated readership is Conference and dozens of
114,000. regional shows and meetings. It is
also distributed internationally
Income: Age through the US embassies around
Average Household 18-24: 6% the world, as well as at
Income: $102,500 25-34: 9% conferences and trade missions
sponsored by the IFA and the US
Average Net Worth: 35-44: 36%
Department of Commerce.
$383,200 45-54: 39%
55 and Up: 10%
3. Mail/Phone Order Sales
Education:
Each month hundreds of quality prospects call, write
Attended/Graduated Plan To Purchase A
or e-mail IFA to order the Guide.
College: 81% Franchise Within 2 Years:
Advanced Degree: 17% 82%
4. Franchise.org
Our Web site visitors are exposed to your listing
Personal Data:
information and can purchase the Guide at a
Male: 63% discounted rate.
Female: 37%
2009 Guide Advertising Rates
Advertising Deadlines
2009 IFA MEDIA KIT
2009 Spring/Summer Edition
2009 Fall/Winter Edition
FRANCHISE OPPORTUNITIES GUIDE®
Ad Sizes
The Franchise Opportunities Guide is only available for IFA Member Companies. The following rates are for one issue of the
Franchise Opportunities Guide. The Guide is printed twice annually, in the Spring and in the Fall.
2009 IFA and Supplier Forum Member Rates
Four-Color Ad Opportunities
Back Cover * $7,000
Inside Front Cover * $6,500 Space Reservations: January 9
Tab Divider Page (1side) ** $5,500 Materials Due: February 6
Page 1 (Opp. Cover 2) * $6,500
Page 2 * $6,000
Page 5 (Opp.T.O.C.) * $5,000 Space Reservations: July 24
2-Page Spread $7,000 Materials Due: August 14
Full Page $3,750
2/3 Page (Vertical) $3,000
1/2 Page $2,500 eighing in at more than 2 pounds, the
1/3 Page
1/4 Page
$1,650
$1,000
“W largest Franchise Opportunities Guide
ever published by the IFA reached our offices a
1/6 Page $850 few days ago, and Butler Capital Franchise Finance was
once again included in this impressive publication. The
* Premium Positions 520-page book is a testament to the growth of mem-
** 6 Tabbed Dividers - 2 sides per tab
Tab 1a & 1b: About the IFA
bership – including the 500-plus Supplier Forum cate-
Tab 2a & 2b: Franchises for VetFran Members gory to which we proudly belong. Simply put, this is
Tab 3a & 3b: What is Franchising one publication where we want to show up each year
Tab 4a & 4b: Franchise Opportunities so that franchisees can spot us as a ready, willing and
Tab 5a & 5b: IFA Supplier Forum Members
Tab 6a & 6b: Search Index by Industry able lender!”
Additional Advertising Opportunities ––Fran Minakowski, Director, Marketing &
Communications, Butler Capital Corporation
Cover Photo Placement . . . . . $1,500
(Must have a full page ad to qualify)
Franchises Under $50,000 . . $250 ea
Home-based Businesses . . . . $250 ea
Trim size 8 1/4" x 10 7/8" (All ad specifications are in inches,
Minority and/or Veteran width by height), perfect
Franchise Opportunities . . . . . $250 ea
Logo, Company Name, and "See us on Page X" bound, printed on 40-lb. #5 gloss text stock and 7pt #2 gloss
(Must be in addition to a logo placement) cover stock. Please keep
Jumbo Logo (4-color Only) . . . $1,200 live matter 1/2” from trim on each side.
Logo (4-color Only) . . . . . . . . . . $750 PAGE DIMENSION
Logo (Black & White) . . . . . . . . $575
F u l l Pa g e : Trim: 8 1/4" x 10 7/8"
Member's Total Logo Package Supplied Bleed: 8 1/4" x 11 1/8"
Live area: 7 1/4" x 9 7/8"
Annual Best Deal only $3,000
Includes: PAGE DIMENSION
• Category logo in the 2009 Spring/Summer Franchise 2/3 Page (Vertical) 4 1/2" x 9 1/2"
Opportunities Guide 1/2 Page (Island) 4 1/2" x 7 3/8"
• Category logo in the 2009 Fall/Winter Franchise 1/2 Page (Horizontal) 7 1/4" x 4 1/2"
Opportunities Guide
1/3 Page (Square) 4 1/2" x 4 1/2"
• Category logo on Franchise.Org 1/3 Page (Vertical) 2 1/8" x 9 1/2"
• Enhanced Company Profile on Franchise.Org 1/4 Page (Vertical) 3 1/2" x 4 1/2"
1/6 Page (Vertical) 2 1/8" x 4 1/2"
2009 IFA MEDIA KIT
FRANCHISE OPPORTUNITIES GUIDE®
ion––T
HE ONLY
OF FICIAL
GUIDE
TO FR
ANCH
ISING
Tab Dividers, Full-Page, & Cover Photo Options
As sociat
Intern
ation
al Fra
nchise
Because this Guide reaches so many people in franchising and those interested in
9
getting into franchising, there are many options available to advertisers to display their
ER
200
MM
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opportunities and/or promote their brand. In addition to the cover premium positions,
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we have also added six tabbed section-dividers. These dividers permit targeted
rmation ises–
placement within sections, along with regular display ad positions so ads can be
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• About the IFA • Franchise Opportunities
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Franchis with inve provided
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• What is Franchising • Supplier Forum Members
• Opportunities for Veterans • Index
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www.f
Display Advertising
Jumbo & Standard Logos We have a display ad size for every budget.
Brand recognition is one of the most important assets a Fractional display ads can be placed in the editorial
member has, and we have some very good options for you section of the guide (at the beginning) or within
to reinforce your branding to prospective franchisees. industry categories so your brand and identity stand
out on the page when a prospective franchisee
searches categories of opportunities!
MEMBERS TOTAL LOGO PACKAGE
The most economical option for members with limited budgets. Our Total Logo Package was developed
to provide you with increased exposure. The TLP includes:
Full year
• 4-color category logo placed in the 2009 Spring/Summer Franchise Opportunities Guide
• 4-color category logo placed in the 2009 Fall/Winter Franchise Opportunities Guide
for only
• 4-color category logo on Franchise.org $3,000!
• Enhanced Company Profile on Franchise.org
+ + +
International Franchise Association––THE ONLY OFFICIAL GUIDE TO FRANCHISING
2009
SPRING/SUMMER
THE ONLY
OFFICIA
FRANCH L
ISE
GUIDE
®
FALL/WINTER 2008
OVER 1,300
World’s Leading
of the
Detailed information for Franchises Listed
All IFA Member Franchise Companies
more than 1,200 franchises–
All are members of the
International Franchise Franchise
Association
Opportunities
for Veterans
Everything you need to Answers To The Most
Frequently Asked
START YOUR SEARCH Questions About
Franchising
for the right franchise
for you! How To Finance Your
Franchise
Franchises listed by business Listing of Suppliers
category with investment levels Including Attorneys, Consultants
and training/support provided
& Others
Featuring Franchise The Federal Trade Commission’s
Opportunities for Consumer Guide To
VETERANS Franchising www.isfranchising4you.com
www.brsignsinc.com
Evaluation Forms
• Assessing a Franchise
Worksheet
• Key Legal Questions to Ask
Worksheet
• Frequently Asked Questions
About Franchising Worksheet
This Guide lists only franchise com-
panies that are members of the Go Into Business For Yourself, Not By Yourself
International Franchise Association
www.franchise.org and subscribe to its Code of Ethics.
www.franchise.org
Production Specifications
2009 IFA MEDIA KIT
Digital Specifications Terms
PROOFS needed
Material Requirements
ELECTRONIC transmission
Contact Information
FRANCHISE OPPORTUNITIES GUIDE®
FILES needed ( For complete production
specifications, contact your ad representative)
• Proofs for electronic files are not necessary; however, if
a proof is not provided, IFA is not responsible for errors
in ad reproduction. Provide the most recent hard-copy
All web offset: The Franchise Opportunities Guide is printout of the ad.
produced 100% computer-to-plate. Franchise Opportunities • For color ads, send a black-and-white composite and
Guide subscribes to the SWOP (Specifications for Web color-separated laser proof. If your ad contains 4/C
Offset Publications) standards. scanned images or builds of 3 or more colors, provide a
color proof output by a SWOP-approved device.
The International Franchise Association reserves the right to
reject or cancel any advertisement for any reason and at any
• To transmit high resolution PDF files electronically, FTP to time. Advertisers may not change or cancel any order for an
Drop-Off folder: advertisement after thirty days prior to the closing date for
ftp.mwdn-richmondva.cadmus.com the issue in which the ad is to appear. Non-IFA members
Username: MWDNRichmondVA must prepay advertising insertions. A 15% commission on
Password: guest display ads is paid to recognized advertising agencies and
Stuff or zip files before sending. Notify your ad charges incurred for are not commissionable. No
representative after the file has been uploaded with the
commission is paid on classified ads, logos or Internet
file name of the ad.
• High resolution PDF files smaller than 5mb, may be advertising. Charges more than thirty days old will no longer
e-mail to advertise@franchise.org and qualify for the agency commission. Advertisers who do not
cmarinoff@aol.com. place the amount of space agreed upon will be short rated
• A laser proof of the ad being sent via FTP or e-mail for the difference in the space already billed and the correct
must be sent to your IFA Account Manager to ensure the frequency rate. Advertisers not meeting a space deadline are
ad material is produced correctly. still responsible for the full amount due per insertion.
• High resolution printer-ready PDF(X1a) file with fonts
and graphics embedded.
International Franchise Association I Kelley Class I Carly Wooley
IFA Advertising Department Regional Advertising Manager Regional Advertising Manager
Phone: 202-628-8000 Phone: 202-662-0795 Phone: 202-662-0788
Fax: 202-628-0812 Email: kclass@franchise.org Email:cwooley@franchise.org
E-mail: advertise@franchise.org
I Nancy Kneibert-Price Andrea Maas
Mailing Address: Regional Advertising Manager Advertising Coordinator
International Franchise Association Phone: 202-662-0783 Phone: 202-662-0786
Attn: Advertising Department Email:nkneibert@franchise.org Email: amaas@franchise.org
1501 K Street, NW, Suite 350
Washington, DC 20005
www.franchise.org