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Franchise Ads
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2009 IFA MEDIA KIT





“The most respected guide in the world for prospective franchisees.”









Distribution









Readership

FRANCHISE OPPORTUNITIES GUIDE®









Internatio

nal Fra

nchise









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2009

on––THE

ONLY

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ng yo

START YO u need to

for the rig UR SEARCH

ht franc

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Franchis

es

category listed by bus

with inve iness

and train

ing/sup stment levels

port prov

ided

Featuring

Opportuni Franchise

ties for

VETERA

NS









The Franchise Opportunities Guide® is the most

comprehensive print resource for entrepreneurs

interested in franchising. It is full of vital information www.f

ranchise

.org







about franchise opportunities, legal issues, FTC

information, financing and other tools that are

designed to assist potential franchisees in getting

started in their venture into business ownership.



Over the years the International Franchise Association

has developed quality relationships with investors and 1. Newsstand/Bookstore Sales

entrepreneurs in both the domestic and international The Guide is sold in more than 4,000 major

bookstores and newsstands in the US, and in select

markets. Thousands of entrepreneurs turn to the IFA

International markets.

for guidance and information on selecting a franchise

to acquire.

2. Franchise Shows & Trade Missions

The Guide is distributed at franchise shows and expos

throughout the year including International Franchise

The Franchise Opportunities Guide® is published twice Expo, West Coast Franchise Expo, Franchise Expo

annually –– Spring/Summer and Fall/Winter editions. The South, the National Restaurant

total circulation is 30,000 with an estimated pass along Show, Restaurant Finance

readership rate of 3.8%. Estimated readership is Conference and dozens of

114,000. regional shows and meetings. It is

also distributed internationally

Income: Age through the US embassies around

Average Household 18-24: 6% the world, as well as at

Income: $102,500 25-34: 9% conferences and trade missions

sponsored by the IFA and the US

Average Net Worth: 35-44: 36%

Department of Commerce.

$383,200 45-54: 39%

55 and Up: 10%

3. Mail/Phone Order Sales

Education:

Each month hundreds of quality prospects call, write

Attended/Graduated Plan To Purchase A

or e-mail IFA to order the Guide.

College: 81% Franchise Within 2 Years:

Advanced Degree: 17% 82%

4. Franchise.org

Our Web site visitors are exposed to your listing

Personal Data:

information and can purchase the Guide at a

Male: 63% discounted rate.

Female: 37%

2009 Guide Advertising Rates







Advertising Deadlines

2009 IFA MEDIA KIT









2009 Spring/Summer Edition







2009 Fall/Winter Edition

FRANCHISE OPPORTUNITIES GUIDE®









Ad Sizes

The Franchise Opportunities Guide is only available for IFA Member Companies. The following rates are for one issue of the

Franchise Opportunities Guide. The Guide is printed twice annually, in the Spring and in the Fall.



2009 IFA and Supplier Forum Member Rates

Four-Color Ad Opportunities

Back Cover * $7,000

Inside Front Cover * $6,500 Space Reservations: January 9

Tab Divider Page (1side) ** $5,500 Materials Due: February 6

Page 1 (Opp. Cover 2) * $6,500

Page 2 * $6,000

Page 5 (Opp.T.O.C.) * $5,000 Space Reservations: July 24

2-Page Spread $7,000 Materials Due: August 14

Full Page $3,750

2/3 Page (Vertical) $3,000

1/2 Page $2,500 eighing in at more than 2 pounds, the

1/3 Page

1/4 Page

$1,650

$1,000

“W largest Franchise Opportunities Guide

ever published by the IFA reached our offices a

1/6 Page $850 few days ago, and Butler Capital Franchise Finance was

once again included in this impressive publication. The

* Premium Positions 520-page book is a testament to the growth of mem-

** 6 Tabbed Dividers - 2 sides per tab

Tab 1a & 1b: About the IFA

bership – including the 500-plus Supplier Forum cate-

Tab 2a & 2b: Franchises for VetFran Members gory to which we proudly belong. Simply put, this is

Tab 3a & 3b: What is Franchising one publication where we want to show up each year

Tab 4a & 4b: Franchise Opportunities so that franchisees can spot us as a ready, willing and

Tab 5a & 5b: IFA Supplier Forum Members

Tab 6a & 6b: Search Index by Industry able lender!”



Additional Advertising Opportunities ––Fran Minakowski, Director, Marketing &

Communications, Butler Capital Corporation

Cover Photo Placement . . . . . $1,500

(Must have a full page ad to qualify)

Franchises Under $50,000 . . $250 ea

Home-based Businesses . . . . $250 ea

Trim size 8 1/4" x 10 7/8" (All ad specifications are in inches,

Minority and/or Veteran width by height), perfect

Franchise Opportunities . . . . . $250 ea

Logo, Company Name, and "See us on Page X" bound, printed on 40-lb. #5 gloss text stock and 7pt #2 gloss

(Must be in addition to a logo placement) cover stock. Please keep

Jumbo Logo (4-color Only) . . . $1,200 live matter 1/2” from trim on each side.

Logo (4-color Only) . . . . . . . . . . $750 PAGE DIMENSION

Logo (Black & White) . . . . . . . . $575

F u l l Pa g e : Trim: 8 1/4" x 10 7/8"

Member's Total Logo Package Supplied Bleed: 8 1/4" x 11 1/8"

Live area: 7 1/4" x 9 7/8"

Annual Best Deal only $3,000



Includes: PAGE DIMENSION

• Category logo in the 2009 Spring/Summer Franchise 2/3 Page (Vertical) 4 1/2" x 9 1/2"

Opportunities Guide 1/2 Page (Island) 4 1/2" x 7 3/8"

• Category logo in the 2009 Fall/Winter Franchise 1/2 Page (Horizontal) 7 1/4" x 4 1/2"

Opportunities Guide

1/3 Page (Square) 4 1/2" x 4 1/2"

• Category logo on Franchise.Org 1/3 Page (Vertical) 2 1/8" x 9 1/2"

• Enhanced Company Profile on Franchise.Org 1/4 Page (Vertical) 3 1/2" x 4 1/2"

1/6 Page (Vertical) 2 1/8" x 4 1/2"

2009 IFA MEDIA KIT

FRANCHISE OPPORTUNITIES GUIDE®









ion––T

HE ONLY

OF FICIAL

GUIDE

TO FR

ANCH

ISING

Tab Dividers, Full-Page, & Cover Photo Options

As sociat





Intern

ation

al Fra

nchise



Because this Guide reaches so many people in franchising and those interested in

9









getting into franchising, there are many options available to advertisers to display their

ER









200

MM

/SU









opportunities and/or promote their brand. In addition to the cover premium positions,

ING

SPR









for

we have also added six tabbed section-dividers. These dividers permit targeted

rmation ises–





placement within sections, along with regular display ad positions so ads can be

ed info franch

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more me mbers ise

All are tional

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thing CH

Every

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strategically placed within industry categories. The tab dividers available are:

for yo



• About the IFA • Franchise Opportunities

iness

d by bus levels

es liste stment

Franchis with inve provided

port

category ing/sup

and train

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• What is Franchising • Supplier Forum Members

• Opportunities for Veterans • Index

g

ise.or

ranch

www.f









Display Advertising

Jumbo & Standard Logos We have a display ad size for every budget.

Brand recognition is one of the most important assets a Fractional display ads can be placed in the editorial

member has, and we have some very good options for you section of the guide (at the beginning) or within

to reinforce your branding to prospective franchisees. industry categories so your brand and identity stand

out on the page when a prospective franchisee

searches categories of opportunities!



MEMBERS TOTAL LOGO PACKAGE

The most economical option for members with limited budgets. Our Total Logo Package was developed

to provide you with increased exposure. The TLP includes:

Full year

• 4-color category logo placed in the 2009 Spring/Summer Franchise Opportunities Guide

• 4-color category logo placed in the 2009 Fall/Winter Franchise Opportunities Guide

for only

• 4-color category logo on Franchise.org $3,000!

• Enhanced Company Profile on Franchise.org









+ + +

International Franchise Association––THE ONLY OFFICIAL GUIDE TO FRANCHISING

2009

SPRING/SUMMER









THE ONLY

OFFICIA

FRANCH L

ISE

GUIDE





®

FALL/WINTER 2008

OVER 1,300

World’s Leading

of the

Detailed information for Franchises Listed

All IFA Member Franchise Companies

more than 1,200 franchises–

All are members of the

International Franchise Franchise

Association

Opportunities

for Veterans



Everything you need to Answers To The Most

Frequently Asked

START YOUR SEARCH Questions About

Franchising

for the right franchise

for you! How To Finance Your

Franchise



Franchises listed by business Listing of Suppliers

category with investment levels Including Attorneys, Consultants

and training/support provided

& Others



Featuring Franchise The Federal Trade Commission’s

Opportunities for Consumer Guide To

VETERANS Franchising www.isfranchising4you.com

www.brsignsinc.com

Evaluation Forms

• Assessing a Franchise

Worksheet

• Key Legal Questions to Ask

Worksheet

• Frequently Asked Questions

About Franchising Worksheet









This Guide lists only franchise com-

panies that are members of the Go Into Business For Yourself, Not By Yourself

International Franchise Association

www.franchise.org and subscribe to its Code of Ethics.





www.franchise.org

Production Specifications

2009 IFA MEDIA KIT









Digital Specifications Terms

PROOFS needed



Material Requirements









ELECTRONIC transmission









Contact Information

FRANCHISE OPPORTUNITIES GUIDE®









FILES needed ( For complete production

specifications, contact your ad representative)

• Proofs for electronic files are not necessary; however, if

a proof is not provided, IFA is not responsible for errors

in ad reproduction. Provide the most recent hard-copy

All web offset: The Franchise Opportunities Guide is printout of the ad.

produced 100% computer-to-plate. Franchise Opportunities • For color ads, send a black-and-white composite and

Guide subscribes to the SWOP (Specifications for Web color-separated laser proof. If your ad contains 4/C

Offset Publications) standards. scanned images or builds of 3 or more colors, provide a

color proof output by a SWOP-approved device.







The International Franchise Association reserves the right to

reject or cancel any advertisement for any reason and at any

• To transmit high resolution PDF files electronically, FTP to time. Advertisers may not change or cancel any order for an

Drop-Off folder: advertisement after thirty days prior to the closing date for

ftp.mwdn-richmondva.cadmus.com the issue in which the ad is to appear. Non-IFA members

Username: MWDNRichmondVA must prepay advertising insertions. A 15% commission on

Password: guest display ads is paid to recognized advertising agencies and

Stuff or zip files before sending. Notify your ad charges incurred for are not commissionable. No

representative after the file has been uploaded with the

commission is paid on classified ads, logos or Internet

file name of the ad.

• High resolution PDF files smaller than 5mb, may be advertising. Charges more than thirty days old will no longer

e-mail to advertise@franchise.org and qualify for the agency commission. Advertisers who do not

cmarinoff@aol.com. place the amount of space agreed upon will be short rated

• A laser proof of the ad being sent via FTP or e-mail for the difference in the space already billed and the correct

must be sent to your IFA Account Manager to ensure the frequency rate. Advertisers not meeting a space deadline are

ad material is produced correctly. still responsible for the full amount due per insertion.









• High resolution printer-ready PDF(X1a) file with fonts

and graphics embedded.









International Franchise Association I Kelley Class I Carly Wooley

IFA Advertising Department Regional Advertising Manager Regional Advertising Manager

Phone: 202-628-8000 Phone: 202-662-0795 Phone: 202-662-0788

Fax: 202-628-0812 Email: kclass@franchise.org Email:cwooley@franchise.org

E-mail: advertise@franchise.org

I Nancy Kneibert-Price Andrea Maas

Mailing Address: Regional Advertising Manager Advertising Coordinator

International Franchise Association Phone: 202-662-0783 Phone: 202-662-0786

Attn: Advertising Department Email:nkneibert@franchise.org Email: amaas@franchise.org

1501 K Street, NW, Suite 350

Washington, DC 20005

www.franchise.org


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