2009 IFA MEDIA KIT
The Franchise Opportunities Guide® is the most comprehensive print resource for entrepreneurs interested in franchising. It is full of vital information about franchise opportunities, legal issues, FTC information, financing and other tools that are designed to assist potential franchisees in getting started in their venture into business ownership. Over the years the International Franchise Association has developed quality relationships with investors and entrepreneurs in both the domestic and international markets. Thousands of entrepreneurs turn to the IFA for guidance and information on selecting a franchise to acquire.
Readership
“The most respected guide in the world for prospective franchisees.”
FRANCHISE OPPORTUNITIES GUIDE®
Distribution
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1. Newsstand/Bookstore Sales
The Guide is sold in more than 4,000 major bookstores and newsstands in the US, and in select International markets.
2. Franchise Shows & Trade Missions
The Guide is distributed at franchise shows and expos throughout the year including International Franchise Expo, West Coast Franchise Expo, Franchise Expo South, the National Restaurant Show, Restaurant Finance Conference and dozens of regional shows and meetings. It is also distributed internationally through the US embassies around the world, as well as at conferences and trade missions sponsored by the IFA and the US Department of Commerce.
The Franchise Opportunities Guide® is published twice annually –– Spring/Summer and Fall/Winter editions. The total circulation is 30,000 with an estimated pass along readership rate of 3.8%. Estimated readership is 114,000.
Income: Average Household Income: $102,500 Average Net Worth: $383,200 Education: Attended/Graduated College: 81% Advanced Degree: 17% Personal Data: Male: 63% Female: 37%
Age 18-24: 6% 25-34: 9% 35-44: 36% 45-54: 39% 55 and Up: 10% Plan To Purchase A Franchise Within 2 Years: 82%
3. Mail/Phone Order Sales
Each month hundreds of quality prospects call, write or e-mail IFA to order the Guide.
4. Franchise.org
Our Web site visitors are exposed to your listing information and can purchase the Guide at a discounted rate.
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2009 Guide Advertising Rates
The Franchise Opportunities Guide is only available for IFA Member Companies. The following rates are for one issue of the Franchise Opportunities Guide. The Guide is printed twice annually, in the Spring and in the Fall.
2009 IFA and Supplier Forum Member Rates
Four-Color Ad Opportunities Back Cover * Inside Front Cover * Tab Divider Page (1side) ** Page 1 (Opp. Cover 2) * Page 2 * Page 5 (Opp.T.O.C.) * 2-Page Spread Full Page 2/3 Page (Vertical) 1/2 Page 1/3 Page 1/4 Page 1/6 Page $7,000 $6,500 $5,500 $6,500 $6,000 $5,000 $7,000 $3,750 $3,000 $2,500 $1,650 $1,000 $850
* Premium Positions ** 6 Tabbed Dividers - 2 sides per tab
Tab Tab Tab Tab Tab Tab 1a 2a 3a 4a 5a 6a & & & & & & 1b: 2b: 3b: 4b: 5b: 6b: About the IFA Franchises for VetFran Members What is Franchising Franchise Opportunities IFA Supplier Forum Members Search Index by Industry
Additional Advertising Opportunities
Cover Photo Placement . . . . . $1,500 (Must have a full page ad to qualify) Franchises Under $50,000 . . $250 ea Home-based Businesses . . . . $250 ea Minority and/or Veteran Franchise Opportunities . . . . . $250 ea Logo, Company Name, and "See us on Page X" (Must be in addition to a logo placement) Jumbo Logo (4-color Only) . . . $1,200 Logo (4-color Only) . . . . . . . . . . $750 Logo (Black & White) . . . . . . . . $575
Ad Sizes
Advertising Deadlines
2009 Spring/Summer Edition 2009 Fall/Winter Edition
Space Reservations: January 9 Materials Due: February 6 Space Reservations: July 24 Materials Due: August 14
FRANCHISE OPPORTUNITIES GUIDE®
2009 IFA MEDIA KIT
eighing in at more than 2 pounds, the largest Franchise Opportunities Guide ever published by the IFA reached our offices a few days ago, and Butler Capital Franchise Finance was once again included in this impressive publication. The 520-page book is a testament to the growth of membership – including the 500-plus Supplier Forum category to which we proudly belong. Simply put, this is one publication where we want to show up each year so that franchisees can spot us as a ready, willing and able lender!”
“W
––Fran Minakowski, Director, Marketing & Communications, Butler Capital Corporation
Trim size 8 1/4" x 10 7/8" (All ad specifications are in inches, width by height), perfect bound, printed on 40-lb. #5 gloss text stock and 7pt #2 gloss cover stock. Please keep live matter 1/2” from trim on each side. PAGE DIMENSION F u l l Pa g e : Trim: 8 1/4" x 10 7/8" Supplied Bleed: 8 1/4" x 11 1/8" Live area: 7 1/4" x 9 7/8" PAGE DIMENSION 2/3 Page (Vertical) 1/2 Page (Island) 1/2 Page (Horizontal) 1/3 Page (Square) 1/3 Page (Vertical) 1/4 Page (Vertical) 1/6 Page (Vertical) 4 1/2" x 9 1/2" 4 1/2" x 7 3/8" 7 1/4" x 4 1/2" 4 1/2" x 4 1/2" 2 1/8" x 9 1/2" 3 1/2" x 4 1/2" 2 1/8" x 4 1/2"
Member's Total Logo Package
Annual Best Deal only $3,000 Includes: • Category logo in the 2009 Spring/Summer Franchise Opportunities Guide • Category logo in the 2009 Fall/Winter Franchise Opportunities Guide • Category logo on Franchise.Org • Enhanced Company Profile on Franchise.Org
FRANCHISE OPPORTUNITIES GUIDE®
2009 IFA MEDIA KIT
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Tab Dividers, Full-Page, & Cover Photo Options
Because this Guide reaches so many people in franchising and those interested in getting into franchising, there are many options available to advertisers to display their opportunities and/or promote their brand. In addition to the cover premium positions, we have also added six tabbed section-dividers. These dividers permit targeted placement within sections, along with regular display ad positions so ads can be strategically placed within industry categories. The tab dividers available are: • About the IFA • Franchise Opportunities • What is Franchising • Supplier Forum Members • Opportunities for Veterans • Index
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Display Advertising Jumbo & Standard Logos
Brand recognition is one of the most important assets a member has, and we have some very good options for you to reinforce your branding to prospective franchisees. We have a display ad size for every budget. Fractional display ads can be placed in the editorial section of the guide (at the beginning) or within industry categories so your brand and identity stand out on the page when a prospective franchisee searches categories of opportunities!
MEMBERS TOTAL LOGO PACKAGE
The most economical option for members with limited budgets. Our Total Logo Package was developed to provide you with increased exposure. The TLP includes: • • • •
2009
4-color category logo placed in the 2009 Spring/Summer Franchise Opportunities Guide 4-color category logo placed in the 2009 Fall/Winter Franchise Opportunities Guide 4-color category logo on Franchise.org Enhanced Company Profile on Franchise.org
International Franchise Association––THE ONLY OFFICIAL GUIDE TO FRANCHISING
Full year for only $3,000!
Detailed information for more than 1,200 franchises–
All are members of the International Franchise Association
Everything you need to
START YOUR SEARCH
for the right franchise for you!
Franchises listed by business category with investment levels and training/support provided
Featuring Franchise Opportunities for
VETERANS
+
OFFICIA FRANCH L ISE GUIDE
®
THE ONLY
FALL/WINTER 2008
OVER 1,300
of the
World’s Leading Franchises Listed
Franchise Opportunities for Veterans
All IFA Member Franchise Companies
Answers To The Most Frequently Asked Questions About Franchising How To Finance Your Franchise Listing of Suppliers
Including Attorneys, Consultants & Others
The Federal Trade Commission’s
Consumer Guide To Franchising Evaluation Forms
• Assessing a Franchise Worksheet • Key Legal Questions to Ask Worksheet • Frequently Asked Questions About Franchising Worksheet
www.isfranchising4you.com www.brsignsinc.com
+
+
SPRING/SUMMER
www.franchise.org
This Guide lists only franchise companies that are members of the International Franchise Association and subscribe to its Code of Ethics.
Go Into Business For Yourself, Not By Yourself
www.franchise.org
2009 IFA MEDIA KIT
Contact Information
FILES needed ( For complete production specifications, contact your ad representative)
Production Specifications Digital Specifications
Material Requirements ELECTRONIC transmission
All web offset: The Franchise Opportunities Guide is produced 100% computer-to-plate. Franchise Opportunities Guide subscribes to the SWOP (Specifications for Web Offset Publications) standards.
Terms
PROOFS needed
FRANCHISE OPPORTUNITIES GUIDE®
• Proofs for electronic files are not necessary; however, if a proof is not provided, IFA is not responsible for errors in ad reproduction. Provide the most recent hard-copy printout of the ad. • For color ads, send a black-and-white composite and color-separated laser proof. If your ad contains 4/C scanned images or builds of 3 or more colors, provide a color proof output by a SWOP-approved device.
• To transmit high resolution PDF files electronically, FTP to Drop-Off folder: ftp.mwdn-richmondva.cadmus.com Username: MWDNRichmondVA Password: guest Stuff or zip files before sending. Notify your ad representative after the file has been uploaded with the file name of the ad. • High resolution PDF files smaller than 5mb, may be e-mail to advertise@franchise.org and cmarinoff@aol.com. • A laser proof of the ad being sent via FTP or e-mail must be sent to your IFA Account Manager to ensure the ad material is produced correctly.
The International Franchise Association reserves the right to reject or cancel any advertisement for any reason and at any time. Advertisers may not change or cancel any order for an advertisement after thirty days prior to the closing date for the issue in which the ad is to appear. Non-IFA members must prepay advertising insertions. A 15% commission on display ads is paid to recognized advertising agencies and charges incurred for are not commissionable. No commission is paid on classified ads, logos or Internet advertising. Charges more than thirty days old will no longer qualify for the agency commission. Advertisers who do not place the amount of space agreed upon will be short rated for the difference in the space already billed and the correct frequency rate. Advertisers not meeting a space deadline are still responsible for the full amount due per insertion.
• High resolution printer-ready PDF(X1a) file with fonts and graphics embedded.
International Franchise Association IFA Advertising Department Phone: 202-628-8000 Fax: 202-628-0812 E-mail: advertise@franchise.org Mailing Address: International Franchise Association Attn: Advertising Department 1501 K Street, NW, Suite 350 Washington, DC 20005 www.franchise.org
I Kelley Class Regional Advertising Manager Phone: 202-662-0795 Email: kclass@franchise.org I Nancy Kneibert-Price Regional Advertising Manager Phone: 202-662-0783 Email:nkneibert@franchise.org
I Carly Wooley Regional Advertising Manager Phone: 202-662-0788 Email:cwooley@franchise.org Andrea Maas Advertising Coordinator Phone: 202-662-0786 Email: amaas@franchise.org