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COMPANY Estée Lauder Companies
PRODUCT AVEDA Hand Relief
WEB ADDRESS www.aveda.com
PRODUCT DESCRIPTION Incredibly rich moisture therapy soothes dry hands, leaving them
noticeably softer and smoother. Hydrating plant emollients,
humectants, exfoliating fruit acids and antioxidants – including
vitamins A and E – help diminish signs of aging and provide optimal
relief.
SUGGESTED RETAIL PRICE $21.00 (5oz./150ml)
BENEFIT TO THE BREAST CANCER $4 from each sale of the Breast Cancer Awareness Hand Relief to fund
RESEARCH FOUNDATION environmental research to help find a cure, with a maximum donation
of $300,000
RETAIL AVAILABILITY Aveda salons, spas and stores, www.aveda.com, and 212-680-5844
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT BOBBI BROWN Pink Ribbon Collection
WEB ADDRESS www.bobbibrown.com
PRODUCT DESCRIPTION Bobbi Brown has created a beautiful limited-edition lip set, featuring
exclusive Pink Glitter Lip Gloss and our top selling shade of Tulle Lip
Color. Packaged in a pink photographic carton.
SUGGESTED RETAIL PRICE $40.00
BENEFIT TO THE BREAST CANCER Bobbi Brown will be donating $35,000 in connection with the North
RESEARCH FOUNDATION American sales of Pink Ribbon Collection
RETAIL AVAILABILITY Available at all Bobbi Brown counters, www.bobbibrown.com and
1.877.310.9222
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT BUMBLE AND BUMBLE Classic Hairspray
WEB ADDRESS www.bumbleandbumble.com
PRODUCT DESCRIPTION A modern rendition of a traditional fixative made for today’s
interpretations of yesteryear’s bouffants, lacquered
updos and curly confections. It adds subtle sheen and a modern
softness that brushes out like a breeze.
SUGGESTED RETAIL PRICE $11.00 (4 oz.), $20.00 (10 oz.)
BENEFIT TO THE BREAST CANCER $1.00 from every can of Classic Hairspray sold on
RESEARCH FOUNDATION www.bumbleandbumble.com and Bumble and bumble NYC salons
during September and October
RETAIL AVAILABILITY Bumble and bumble New York City
Downtown salon (House of Bumble), Bumble and bumble
New York City Uptown salon and www.bumbleandbumble.com
(US only).
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT CLINIQUE
Dramatically Different Moisturizing Lotion
WEB ADDRESS www.clinique.com
PRODUCT DESCRIPTION Great Skin, Great Cause. Clinique celebrates Breast Cancer Awareness
Month with a special, limited-edition bottle of its best-selling
Dramatically Different Moisturizing Lotion. This jumbo-sized bottle is
equipped with a pump for easy use and comes with collectable Clinique
and Pink Ribbon key chain.
SUGGESTED RETAIL PRICE $35.00 (6.7 fl. oz / 200ml)
BENEFIT TO THE BREAST CANCER $10 per Dramatically Different Moisturizing Lotion sold during the
RESEARCH FOUNDATION month of October.
RETAIL AVAILABILITY Available at select Clinique counters nationwide
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT CLINIQUE
Butter Shine Lipstick in Ribbon Pink
WEB ADDRESS www.sephora.com
PRODUCT DESCRIPTION Great Lips, Great Cause. Clinique celebrates Breast Cancer Awareness
Month with a special, limited-edition shade of Butter Shine Lipstick in
Ribbon Pink exclusively at Sephora. The color is sheer enough to work
on nearly all skin tones, yet still pink. This modern formula saturates
lips with ultra-shiny color, and a buttery-smooth, melt-on-your-mouth
finish that is lightweight and comfortable to wear.
SUGGESTED RETAIL PRICE $16.50
BENEFIT TO THE BREAST CANCER $10 per Butter Shine Lipstick in Ribbon Pink sold during the month of
RESEARCH FOUNDATION October
RETAIL AVAILABILITY Available at Sephora stores
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY C.O. Bigelow
PRODUCT Cancer Vixen Survival Kit
WEB ADDRESS www.bathandbodyworks.com
PRODUCT DESCRIPTION Cartoonist, author and breast cancer survivor, Marisa Acocella
Marchetto has teamed up with C.O. Bigelow to create the Cancer Vixen
Survival Kit that includes five of the top selling C.O. Bigelow products
(Mentha Lip Tint in Pink Mint, Lemon Cream Body Wash, Mentha
Tingling Foot Cream, Lemon Body Cream and Quince Hand Lotion).
SUGGESTED RETAIL PRICE $29.50
BENEFIT TO THE BREAST CANCER C.O. Bigelow is donating $250,000
RESEARCH FOUNDATION
RETAIL AVAILABILITY Bath & Body Works stores, www.bathandbodyworks.com, and C.O.
Bigelow Apothecary Stores
PRESS CONTACT Monica Rowe
Bath & Body Works
(212)904-8137
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COMPANY Estée Lauder Companies
PRODUCT DARPHIN Predermine Wrinkle Corrective Serum
WEB ADDRESS www.darphin.com
PRODUCT DESCRIPTION Darphin honors Breast Cancer Awareness Month with a special edition
of its top selling Predermine Wrinkle Corrective Serum. Predermine
Wrinkle Corrective Serum offers a concentrated, innovative formula
that instantly absorbs into skin. Developed to visibly reduce the
prominence of wrinkles, this serum delivers dramatically smoother and
more youthfully looking skin.
SUGGESTED RETAIL PRICE $205.00 (1 fl. oz. / 30ml)
BENEFIT TO THE BREAST CANCER $20.00 for every Predermine Wrinkle Corrective Serum sold during the
RESEARCH FOUNDATION month of October
RETAIL AVAILABILITY Available at select spas, select Neiman Marcus stores,
Bergdorf Goodman, all bluemercury locations, www.darphin.com, and
1.866.880.4559
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT DONNA KARAN COSMETICS
Limited-Edition Cashmere Mist Eau de Toilette Spray
WEB ADDRESS www.donnakaranbeauty.com
PRODUCT DESCRIPTION Cashmere Mist’s engaging warm scent is soft and sensual,
creating the sublime sensation of skin wrapped in cashmere. An
intoxicating sheer floral, it combines the essences of Moroccan
Jasmine, Lily of the Valley and the freshness of Bergamot,
against a warm background of Sandalwood, Amber and Musk.
For Breast Cancer Awareness Month in October, the Cashmere
Mist Eau de Toilette Spray will include a pink ribbon deco on
both the bottle and carton.
SUGGESTED RETAIL PRICE $58.00 (1.7 fl. oz)
BENEFIT TO THE BREAST CANCER $15,000 in connection with the sales of the Limited-Edition
RESEARCH FOUNDATION Donna Karan Cashmere Mist Eau de Toilette Spray
RETAIL AVAILABILITY Available at fine department stores,
www.donnakaranbeauty.com and 1.877.352.6478
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT ESTEE LAUDER Pink Ribbon Collection
WEB ADDRESS www.esteelauder.com
PRODUCT DESCRIPTION Evelyn Lauder Lip Color Collection
Three lipstick shades (Rich Berry, Candy and Bali Rose) in a limited-
edition pink case exclusively for the Pink Ribbon Collection.
Elizabeth Hurley High Gloss Lip Color Collection
Three High Gloss shades (Pearl, Pink and Rose) in a limited-edition
Pink Ribbon Pink case exclusively for the Pink Ribbon Collection.
Jeweled Pink Ribbon Pin
Jeweled Pink Ribbon Pin covered in deep pink colored crystals.
Pink Reflections Duet Jay Strongwater for Estée Lauder
A Pink Ribbon Pink hand enameled dual–sided mirror compact with
picture frame cover that includes a photograph chosen and taken by
Evelyn Lauder (customers can insert any image in the frame) and a
full-size Pure Color Longlasting Lipstick in Bois de Rose.
Beautiful Eau de Parfum Spray
America’s number one fragrance is featured in a pink sleeve.
Perfectionist CP+
NEW Perfectionist CP+ Wrinkle Lifting Serum is featured in a pink
sleeve for Breast Cancer Awareness month.
SUGGESTED RETAIL PRICE Evelyn Lauder Lip Color Collection: $22.00
Elizabeth Hurley High Gloss Lip Color Collection: $16.00
Jeweled Pink Ribbon Pin: $12.50
Pink Reflections Duet Jay Strongwater for Estée Lauder: $150.00
Perfectionist CP+: $80.00
Beautiful Eau de Parfum Spray: $63.50
BENEFIT TO THE BREAST CANCER Estée Lauder is donating $500,000
RESEARCH FOUNDATION
RETAIL AVAILABILITY All Estée Lauder counters in the United States, Canada, Puerto Rico
and www.esteelauder.com. The Pink Reflections Duet will be sold
exclusively at Saks Fifth Avenue
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT JO MALONE Red Roses Cologne and Bath Oil
WEB ADDRESS www.jomalone.com
PRODUCT DESCRIPTION Blended from seven different types of roses from around the
world, Red Roses is a surprisingly clean, voluptuous scent.
With a heart of crushed violet leaves and hint of lemon, it
unfolds like a bouquet of freshly cut flowers.
SUGGESTED RETAIL PRICE Red Roses Cologne
Size: 1 fl. oz/30 ml
Suggested Retail Price: $55.00
Size: 3.4 fl. oz/100 ml
Suggested Retail Price: $100.00
Red Roses Bath Oil
Size: 8.5 fl. oz/250 ml
Suggested Retail Price: $60.00
BENEFIT TO THE BREAST CANCER Jo Malone will donate $15,000 in connection with Red Roses
RESEARCH FOUNDATION Cologne and Bath Oil
RETAIL AVAILABILITY Available at Jo Malone shops, Bergdorf Goodman,
select Neiman Marcus, Saks Fifth Avenue, www.jomalone.com
and 1.866.305.4706
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT LAB SERIES SKINCARE FOR MEN
Daily Moisture Defense Lotion SPF 15
WEB ADDRESS www.labseries.com
PRODUCT DESCRIPTION Breakthrough technology delivers solar-activated
protection from harmful UVA/UVB rays, smoke and
pollution. Helps provide environmental defense and all-day
moisturization for fresher, healthier-looking skin.
SUGGESTED RETAIL PRICE $37.50 (3.4 fl. oz./100ml)
BENEFIT TO THE BREAST CANCER $10,000, in connection with sales
RESEARCH FOUNDATION
RETAIL AVAILABILITY Fine department stores, www.labseries.com and
1.866.316.4819
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT LA MER Crème de la Mer
WEB ADDRESS www.lamer.com
PRODUCT DESCRIPTION Synonymous with skin care miracles and ultimate luxury, the
legendary Crème de la Mer has inspired a devoted following.
A special pink box has been created especially for Breast
Cancer Awareness month.
SUGGESTED RETAIL PRICE $130.00 (1 oz/30 ml)
$230.00 (2 oz/60 ml)
$1,390.00 (16.5 oz/500 ml)
BENEFIT TO THE BREAST CANCER La Mer will make a donation of $30,000 in connection with the
RESEARCH FOUNDATION North American sales of Crème de la Mer
RETAIL AVAILABILITY Available at fine department stores and www.lamer.com
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Murad, Inc.
PRODUCT Energizing Pomegranate Lip Protector, SPF 15
WEB ADDRESS www.murad.com
PRODUCT DESCRIPTION Antioxidant-rich lip protector replenishes and restores dry, dehydrated
lips.
• Revitalizes dry, dehydrated lips
• Exfoliates to improve texture
• Protects against UVA/UVB rays
SUGGESTED RETAIL PRICE $16.50 (0.5 oz)
BENEFIT TO THE BREAST CANCER 10% of the retail price
RESEARCH FOUNDATION
RETAIL AVAILABILITY Sephora
PRESS CONTACT Lisa Polley
Murad, Inc.
2121 Rosecrans Avenue, 5th Floor
El Segundo, CA 90245
(310) 726-3335
mlpolley@murad.com
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COMPANY New York & Company
PRODUCT Spirited Pink Lip Gloss by New York & Company
WEB ADDRESS www.nyandcompany.com
PRODUCT DESCRIPTION Specially designed limited edition Lip Gloss with soft wand applicator.
Sheer, high shine lip gloss in custom color: Spirited Pink
New York & Company supports breast cancer research and awareness.
Spirited Pink Lip Gloss was created in support of that goal.
SUGGESTED RETAIL PRICE $3.00 each (regularly $6.00) with any purchase
BENEFIT TO THE BREAST CANCER $1 for each lip gloss sold
RESEARCH FOUNDATION
RETAIL AVAILABILITY New York & Company stores and at www.nyandcompany.com, while
supplies last
PRESS CONTACT Marielle Gelber
mgelber@nyandcompany.com
(212)884-2706
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COMPANY Estée Lauder Companies
PRODUCT OJON® Revitalizing Mist
WEB ADDRESS www.ojon.com and www.beauty.com
PRODUCT DESCRIPTION A weightless pre-styling leave-in conditioner that detangles, refreshes
and preps hair for styling. This treatment based hair care essential
contains wildcrafted Ojon® oil — used for over 500 years by the
Tawira Indians of Central America known as “the people of beautiful
hair.™” A limited-edition pink ribbon box was designed exclusively
for Breast Cancer Awareness Month.
SUGGESTED RETAIL PRICE $26.00 (5 fl. oz./15ml)
BENEFIT TO THE BREAST CANCER 20% of North American sales of Pink Ribbon Revitalizing Mist during
RESEARCH FOUNDATION the month of October, with a maximum donation of $35,000
RETAIL AVAILABILITY Available at Nordstrom, Ulta, Sephora and Beauty First/Pure Beauty,
www.ojon.com, and 1.877.929.9959
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT ORIGINS Peace of Mind® On-the-spot relief
WEB ADDRESS www.origins.com
PRODUCT DESCRIPTION Peace of Mind® On-the-spot relief draws on Origins natural
heritage by obtaining inspiration from Mother Nature and validation
from science. This icon product, launched in 1990, is still a best-seller
thanks to the powerful de-stressing properties in the key ingredients of
Basil, Eucalyptus and Peppermint that are proven to produce calm
feelings. This trio of nature’s peace-keeping oils initiates a rapid
relaxation response to help your brain switch off and shut out worry for
a while. A special pink box has been created especially for Breast
Cancer Awareness Month.
SUGGESTED RETAIL PRICE $10.00 (0.5 oz. / 15 ml)
BENEFIT TO BCRF Origins will donate $35,000 in connection with the North
American sales
RETAIL AVAILABILITY Available at Origins retail stores, select department stores,
www.origins.com, and 1.800.ORIGINS
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Ouidad ®
PRODUCT Curls for a Cure ®
WEB ADDRESS www.ouidad.com
PRODUCT DESCRIPTION The Curl for a Cure is designed to fight breast cancer by supporting
BCRF. Ouidad matches, dollar for dollar, donations to Curls for a Cure
which can be make on ouidad.com as an outright contribution from one
of the “Donate” links or can be added as a donation to the shopping
basket during check-out when you make a purchase.
SUGGESTED RETAIL PRICE
BENEFIT TO THE BREAST CANCER A minimum donation of $10,000
RESEARCH FOUNDATION
HOW TO PARTICIPATE Visit www.ouidad.com and click on the Curls for a Cure or the BCRF
logo at the bottom of any page
PRESS CONTACT Andrea Mennella
Blue Sky PR
(212) 995-1777
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COMPANY Estée Lauder Companies
PRODUCT PRESCRIPTIVES
Pink Ribbon Collection
WEB ADDRESS www.prescriptives.com
PRODUCT DESCRIPTION Prescriptives honors Breast Cancer Awareness Month with its
best-selling Super Line Preventor Xtreme and its new Super Line
Preventor Xtreme Lifting Concentrate. This targeted concentrate
gives you a 49% immediate reduction in the appearance of lines
and wrinkles and after eight weeks, skin looks more lifted by 58%. Use
them both together to help protect and perfect skin…and you'll
experience an amazing skin transformation, both immediate and long-
term.
SUGGESTED RETAIL PRICE Super Line Preventor Xtreme
$76.00 (1.7 oz / 50 ml)
Super Line Preventor Xtreme
Lifting Concentrate
$38.00 (0.44 oz / 15 ml)
BENEFIT TO THE BREAST CANCER Prescriptives will donate $30,000 in connection the Super Line
RESEARCH FOUNDATION Preventor Xtreme.
RETAIL AVAILABILITY Available at Prescriptives counters nationwide,
www.prescriptives.com, and 1.866.290.6471
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Estée Lauder Companies
PRODUCT SEAN JOHN FRAGRANCES
Unforgivable Eau de Toilette Spray
Unforgivable Woman Eau de Toilette Spray
WEB ADDRESS www.seanjohnfragrances.com
PRODUCT DESCRIPTION Unforgivable is visceral. Blending chemistry and emotion, it stimulates
the senses in ways never imagined. Sean John’s Unforgivable is the
rarest blend of pure uncontained and unrestrained emotion.
Unforgivable Woman embodies the essence of sensuality that
intoxicates the senses. This delicate blend of Bergamot, Orange
Flower, Jasmine and Coco de Mer is captured in a deep rose gold that
glistens with femininity.
SUGGESTED RETAIL PRICE Unforgivable Eau de Toilette Spray: $57.00 (2.5 oz./75ml)
Unforgivable Woman Eau de Toilette Spray: $55.00 (2.5 oz./75ml)
BENEFIT TO BCRF $10,000 in connection with the combined sales
RETAIL AVAILABILITY Fine department stores, www.seanjohnfragrance.com and
1.800.621.9877
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Sephora
PRODUCT Pocket Brush Set
WEB ADDRESS www.sephora.com
PRODUCT DESCRIPTION Containing five travel-sized brush essentials, this set is ideal for women
on the go.
SUGGESTED RETAIL PRICE $15
BENEFIT TO THE BREAST CANCER $1 from each Pocket Brush Set
RESEARCH FOUNDATION
RETAIL AVAILABILITY All Sephora Stores, including at www.sephora.com
PRESS CONTACT Pamela Fischer
pfischer@devries-pr.com
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COMPANY Sonia Kashuk for Target
PRODUCT Bagged It Pink Cosmetic Bag; Lips To The Rescue Lip Palette;
Stroke Of Genius Purse Brush Set; Dust Up Blush Brush
WEB ADDRESS www.target.com
PRODUCT DESCRIPTION Bagged It Pink Cosmetic Bag
This precious metallic ombre snakeskin cosmetic bag conveniently houses two clear
zipped sections.
Lips to the Rescue Lip Palette
The stylish pink palette houses a trio of Sonia’s newest lipsticks; a sheer shimmery
pink, a bright pink, and a deep raspberry.
Stroke of Genius Purse Brush Set
This collection of six brushes is housed in a slim, metallic, fuchsia faux crocodile
case with a fun pink patterned lining.
Dust Up Blush Brush
This sleek top quality blush brush has an eye-catching pink metallic handle.
SUGGESTED RETAIL PRICE Bagged It Pink Cosmetic Bag: $7.99; Lips to the Rescue Lip Palette: $12.99
Stroke of Genius Purse Brush Set: $19.99; Dust Up Blush Brush: $9.99
BENEFIT TO THE BREAST CANCER 15% of purchase price
RESEARCH FOUNDATION
RETAIL AVAILABILITY Target Stores and www.target.com
PRESS CONTACT Tara Lowenberg / Laura Brown
TLCommunications, LLC.
(212)375-8660
Target Media Relations
(612)696-3400
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COMPANY Estée Lauder Companies
PRODUCT TOMMY HILFIGER TOILETRIES
Hilfiger Eau de Toilette Cologne Spray
Dreaming Tommy Hilfiger Eau de Parfum Spray with Charm
WEB ADDRESS www.tommy.com and www.dreamingaboutyou.com
PRODUCT DESCRIPTION Inspired by the luxurious feeling of escaping into a fantastical dream,
Dreaming Tommy Hilfiger is sensuous and seductive, yet playful and
unexpected. The notes of fragrance are a medley of sumptuous
materials ready to take the sense on a dream-like escapade of
adventure.
Clean, invigorating and masculine, Hilfiger is classic, American cool
in every sense.
SUGGESTED RETAIL PRICE Dreaming Tommy Hilfiger Eau de Parfum Spray: $60.00 (3.4 oz)
Hilfiger Eau de Toilette Cologne Spray: $59.00 (3.4 oz)
BENEFIT TO THE BREAST CANCER $15,000 in connection with the combined sales
RESEARCH FOUNDATION
RETAIL AVAILABILITY Macy’s, www.tommy.com and 1.888.866.6948
PRESS CONTACT Jennifer Mann
(212)572-4402
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COMPANY Too Faced Cosmetics
PRODUCT Betsy Baby Duo Eyeshadow
WEB ADDRESS www.Sephora.com
PRODUCT DESCRIPTION Betsy Baby was created by super babes and best buds Jerrod Blandino,
CEO of Too Faced Cosmetics and Betsy Olum, Senior Vice President
of Marketing at Sephora, to celebrate Betsy’s personal battle with and
victory over breast cancer! Join the “Super Babes” and be part of the
cure!
SUGGESTED RETAIL PRICE $17.00
BENEFIT TO THE BREAST CANCER For every Betsy Baby Eyeshadow purchased, Too Faced, Sephora and
RESEARCH FOUNDATION Betsy will each donate $3 (for a total of $9.00) to BCRF
RETAIL AVAILABILITY Sephora, www.sephora.com
PRESS CONTACT Andrea Mennella or Sara Skirboll
Blue Sky Communications
212/995-1777