Accessories - Attire Accessories Logo by yaoyufang



Best of British
Home-grown accessories
                                             Fabulous designs on

                                                    display at IJL

Fashion Week
Your essential guide
                                     Stepping Out
                                        Sensational shoes for the
                                                    season ahead

                                              Autumn Fair
                                              Top Drawer

                                                Retailer Interview
                                                Industry News
                                                Expert Advice
      72   Regulars
           6    Industry News
                Find out what’s new in fashion                                                            76
                accessories retailing

           15   On With The Show                            Features
                All the latest information from this        33   Snap Happy
                season’s trade events                            We talk to Sheri Schmelzer, creator of the
                                                                 global phenomenon that is Jibbitz
           18   Brand Spanking New
                                                            52   Evening Star
                We spotlight some of the hottest
                product launches to hit the market               Inspiring footwear for after dark

           38   Up and Coming                               56   Retailer Interview
                We speak to Lizzie and Mark Shea                 kj’s Laundry founders, Kate Allden and
 52                                                              Jane Ellis, tell us about their award-
                about their successful distribution
                venture, Tantrums                                winning store

           71   Q&A Technology                              58   Unique Boutique
                Beth Scott answers your questions                We interview the organisers of Chic
                                                                 about their lavish new show

           Profile                                           60   Diary of an SEO Trial
                                                                 Part four of David Mackley’s insight into
           30   Pia Rossini                                      choosing an SEO company
                Design and Creative Director, Debbie
                Shaw, reveals the secrets of the 10 year    75   Insurance Health Check
                old company’s success                            Advice on necessary protection at trade
                                                                 shows from TH March
           82   Mai Pearls
                Henrietta Askew tells us about the
                                                            76   Best of British
                development of her niche accessory
                                                                 Great products by home grown talent

                                                            21   International Jewellery London
                                                                 We reveal IJL’s fantastic new look

                                                            34   Top Drawer Autumn
                                                                 Fresh ideas from this wide-ranging,
                                                                 London-based exhibition

                                                            43   Moda Preview
                                                                 Our pick of the best accessories and
                                                                 footwear on offer this season

                                                            63   Autumn Fair
                                                                 Our essential guide to one of this season’s
                                                                 top trade shows
                                                            72   London Fashion Week
                                                                 Insight into the all important premier
                                                                 event for fashionistas everywhere

                                                                                                ATTIRE 3


                                                                                                                            Cover image from Menbur

                                           Sourcing Special
Demelza Rayner
+44 (0)1376 535 609                                                                                                Industry News Page 6
                                                                                                                            IJL Preview Page 21
EDITORIAL ASSISTANT                                                                                                         Top Drawer Autumn Page 34
Jennifer Kettle                                                                                                             Moda Preview Page 43
+44 (0)1376 535 609                                                                                                         Best of British Page 77
                                                                When the show season comes around, retailers
Angela Cole                                                     generally fall into two groups: those who can’t wait to
                                                                get started, and those who can’t wait until it’s over. If
Mark White                                                      you fall into the second category, your experience may
+44 (0)1376 514 000                                     be improved by a little pre-show preparation. Analyse
                                                                your stock thoroughly before you go: if you need
Vicky Longman                                                   to introduce a new jewellery line, take a look at the
+44 (0)1376 535 616                                    exhibitor list and draw up a shortlist of companies to
GRAPHIC DESIGNERS                                               visit. In addition, don’t try to cram everything into one
Sarah Barnes                               day, you’ll enjoy the show far more if at least one day is spent browsing
+44 (0)1376 535 616               and the next is spent placing orders after careful consideration.
Sophie Farage
+44 (0)1376 535 616              In this issue we preview some of the top buying opportunities for fashion
Laura Perry                                accessories retailers, including Moda, The Bag Show, Home & Gift, Top
+44 (0)1376 535 616               Drawer Autumn and Autumn Fair. Furthermore, we give you an exclusive
Steve McKea                                preview of London Fashion Week, which promises to deliver more
+44 (0)1376 535 616
                                           fabulous runway shows.
Stuart Weatherley                          The new exhibition everyone’s talking about is Boutique by Chic, taking
+44 (0)1376 535 616
                                           place at The Ricoh Arena in Coventry this October. Fashioned on the
Scott Brothwell
                                           boulevards of Barcelona, it promises retailers a lavish and luxurious
+44 (0)1376 514 000                        buying experience like no other. We speak to organiser, Mark Greenhalgh
Kline Davis Limited                        to find out more.
Broseley House
Newlands Drive
Witham, Essex CM8 2UL                      Finally, in today’s difficult economic climate it’s never been so important
                                           to support home-grown talent. Britain boasts some of the world’s most
                                           gifted fashion accessories designers who, despite spiralling overheads,
                                           stay true to their roots and continue to make their products in the UK.
Attire Accessories is solely owned,
published and designed by Kline            We speak Cindi Barnstable of Owen Barry Ltd and jewellery designer,
Davis Limited. Whilst every effort
was made to ensure the information         Lorna Henderson, to find out more.
in this magazine was correct at the
time of going to press, the publishers
cannot accept legal responsibility
for any errors or omissions, nor
can they accept responsibility of          Enjoy reading

the standing of advertisers nor by
the editorial contributions. The
views expressed do not necessarily
reflect those of the publisher. Attire
Accessories is published six times a
year. Subscription rates for overseas
readers are £40 per annum (incl.
p+p), Cheques should be made out           Demelza Rayner
to Kline Davis Limited and sent
to Attire Accessories @ Broseley           Editor
House, Newlands Drive, Witham,
Essex CM8 2UL.

                                                                                                                                            ATTIRE 5
Find out what’s new in fashion accessories retailing...
                                                      The Jewellery Display Company win three Gold
                                                      Sadi Awards
                                                      After six years designing
                                                      innovative display concepts
                                                      for well known clients, The
                                                      Jewellery Display Company
                                                      (TJDC) walked away from
                                                      the Shopfitting and Display
                                                      industry Awards with three of
                                                      the industry’s finest accolades
                                                      and was the only dedicated
                                                      jewellery display company to
                                                      be honoured.
                                                         On June 18th 2008, TJDC was recognised for its achievements in the
                                                      following categories: Innovation in Product, Best Visual Merchandising
                                                      Product and Grand Prix Product, where it took gold in all three awards for the
                                                      necklace display created for prestigious jeweller Boodles.
FATLIP OPEN NEW SHOWROOM                                 Company Director, Jacob Nightburg, says: “I believe that this award is a
Fatlip Limited, supplier of contemporary costume      living example of what can be achieved between a daring client and our in-
jewellery, has opened a brand new wholesale           house designers. This actual project took nearly a year to perfect and just one
showroom in the centre of Worcester.                  month to achieve design registration, attesting to its uniqueness.”
   The showroom offers many more lines of                For more information visit
jewellery than is available on the website,

                                                        Jewellery World launches
including silver pendants, cotton and silk scarves,
handmade paper packaging and jewellery display
items. All of these products are available on a                                    new hair accessories collection
cash and carry basis along with the standard            Long established fashion
website stock.                                          accessories and costume
   “We have always purchased extra jewellery and        jewellery trade supplier
accessories for our own retail outlet,” explains        Jewellery World Ltd has
Steve Watmore, Director. “And we wanted to              introduced an exciting
make these lines available to our wholesale             collection of bridesmaids
customers but as we buy many items from small           hair ornaments including
crafters abroad it isn’t always possible to just        combs, pins and headbands
add them to standard website stock. So, the             with feathers and beads
showroom allows us to provide limited availability      in a variety of pastel and
items and one-offs such as the silver pieces.           monochrome colours.
   “We are also introducing a selection of                 The company identified
scarves in striped cotton, embroidered silk and         opportunities within the bridal
a 100% genuine Thai silk range. The handmade            accessory market some three
packaging available is the style we use in our          years ago, and can now
shop and always receives great feedback from            boast one of the best ranges
customers. Later this year we will be able to offer     in the UK. With a reputation
a variety of jewellery display items, such as busts     for keeping their ears to
and earring stands.”                                    the ground, the directors
   Open from Monday to Friday, 10am to 5pm,             use their wealth of contacts at home and in the Far East to bring
the showroom is located right in the centre of          together a plethora of designers and manufacturers. The dedicated
Worcester, just 10 minutes drive from the M5            buying department enables Jewellery World to offer customers a
and 10 minutes walk from both city train stations.      vast collection of designer bridal products at great prices, including
Directions and further information can be found         beautiful tiaras, jewellery, hats and fascinators.
on the website at or by telephoning         To find out more access
+44 (0)1905 612 955.

                                                                                                 News & Events

                                                         Caprice introduce new men’s footwear collection

                                                         From next season, Caprice shoe production in
STORM ON DISPLAY                                         Pirmasens, Germany will launch its first men’s
Fashion forward company Storm have launched              shoe collection “air4men by caprice” in Europe.
sleek new POS product displays in store which            Using the European patented “Walking on
have been presented in all stockists, including          Air” design from the successful ladies Caprice
independent retailers, department stores and             footwear range, the company have created a
Storm stores.                                            casual fashion range with a distinct feeling of
   The displays are a glossy monochrome                  walking barefoot.
design to enhance the cool colours of the                   Walking on Air allows perfect air circulation due to the innovative
products, with a simple, clean outline and               perforations and drying chambers in the shoe. The moisture produced
subtle levels to focus the attention on the items.       in the shoe during wear is released into an absorbing middle layer of the
   The POS displays have been designed to                insole. After wearing the shoe, the moisture escapes through approximately
entice people into stores with this exciting new         300 air chambers out of the middle layer and out of the shoe. The insole
look, with lifestyle or product photography to           consists of two thirds air and provides insulation against cold and heat
feature alongside the Storm logo at the back             which offers the feet permanent cushioning from toe to heel.
as the product will be displayed on the varying             The styles are characterised by the typical Caprice attributes. Uppers,
levels. The POS displays will enhance current            lining and insole are made of high-quality soft leather whilst special
window displays and add a touch of glamour to            lastings combined with high-tech materials provide the best possible
jewellery displays, ultimately luring customers          flexibility as well as pleasant lightness, support and the natural pressure-
into the store.                                          free rolling effect when walking.
   Visit for details of                The air4men by caprice collection offers above-industry margins along
the company’s latest products.                           with highly competitive retail prices. For further information, telephone
                                                         +44 (0)208 447 3956.
 Selfish Jewellery reveal
                  new collection                       Cool Trade Winds
 There are many tiers to the new spring/summer         move premises
 2009 collection from Selfish Jewllery, who have        Cool Trade Winds recently moved
 incorporated a multitude of trends into their         into a new building so that their
 new designs.                                          previously outsourced warehouse,
    The diverse and exciting collection features       office, trade showroom, and
 styles to suit all tastes, from the rockabilly 50’s   new retail outlet shop selling end
 Kitsch story to the Cleopatra-inspired Egyptian       of lines and samples could all
 Goddess collection. The other major retro trend       be together under one roof in
 for s/s ’09 is 60’s and 70’s bold prints, as seen     Warminster, Wiltshire.
 in Selfish’s Vintage Bold Abstract Prints range,          Cool Trade Winds supplies
 which are in contrast to the hard edges of the        unique and beautiful scarves and
 streetwear inspired Neon Nights range.                shawls from around the world in
    Other ranges in the new season collection          stunning natural fabrics, including
 cover trends for Coral & Turquoise Cruise-wear,       silks, Fair Trade alpaca, yak/
 Native American & Mexican jewellery, Burnish          cotton mix, pashmina and more.
 Grecian designs, and Floral Explosion.                   The fact that all apects of the
    For more information visit the website at          company are all in the same                              location means that customers
                                                       will be able to visit the showroom
                                                       and warehouse to select and take
                                                       their own items for convenience.
                                                       Cool Trade Winds will also soon
                                                       be introducing ‘Sample Packs’ to enable those who are unable to attend
                                                       shows to see and feel the products before deciding on their choice.
                                                          Cool Trade Winds will be at Moda stand N10 in August and at Top
                                                       Drawer Autumn stand NH12 in September.
                                                          The company’s new address is 28 Bath Road, Warminster, Wiltshire,
                                                       BA12 8PF.
                                                          Access for further details.

                                                                                                                          ATTIRE 7
                                     Showcasing vintage inspired jewellery

                                        These lavishly stoned pansies come in a wide range of brilliant
                                             colours and can be worn as brooches or pendants.
                                     Just part of a whole collection of fabulous new vintage inspired jewels
                                        that are perfect for now and worthy of collecting for the future.

                                                     Phone: 0208 874 0616


Visit us at Top Drawer - Stand G85
                                                                                                News & Events

Crocs turn to lifestyle in 2009
Crocs are marching into spring/summer ‘09 with a new and vibrant footwear
offering which sees the brand stride into the lifestyle market.
   Progressing on from the traditional Cayman style, the new footwear
collection has a more concentrated male focus which is underpinned by a
stylish new sneaker and marine inspired loafer, as well as Crocs’ new ‘recovery’
footwear program dedicated to wearing post sport. Crocs’ entrance into the
sneaker market sees the brand introduce the Axis, which combines all the
benefits of Croslite™ while having the styling of an über cool street shoe.
   For women there is the brand new Captivia, a flip flop which is perfect for
beach lifestyle. It features a soft padded footbed inspired by contemporary
eastern design in colours white/berry, white/citrus, white/jade and black/black.
   The Crocs kid’s range has the Gabby, a mini version of the women’s Olivia,
featuring a complimentary butterfly Jibbitz™ in each shoe. Both boys and girls
can take advantage of the Wave flip flop and Rally sneaker, a mini takedown of
the Mens Axis sneaker.
   The kids licensed footwear collection has now been expanded to include
popular TV programs such as the all new 3-D Scooby Doo shoe.                       Trade Minister to chair
   For more information on the company and to view the existing range, access
                                                                                   IJL Great Debate
                                                                                   In order to increase awareness of the
Take a spin with Shoe Wheel                                                        jewellery industry’s response to ethical,
Spinning free from all traditional storage systems, the Shoe Wheel is an           humanitarian and social issues associated
ingeniously designed mobile storage unit with 20 expandable pockets that           with the jewellery trade, The Birmingham
can hold up to an impressive 30 pairs of shoes depending on the type.              Assay Office is once again staging “The
Best of all, the clever Shoe Wheel is simple to use, as the pairs can be           Great Debate” at International Jewellery
                           inserted into the pockets through flexible elastic,      London this autumn, in partnership with
                               which secures them snugly into place. The           Reed Exhibitions.
                                pockets are also easily adjustable to fit a            The ethical debate will take place on the
                                variety of shoes, with room for trainers,          morning of Wednesday 3rd September, and
                                stilettos and flats, which can be selected with     the motion this year will be “This house
                                a simple rotation. The Shoe Wheel is priced        believes that the global jewellery industry will
                                 at £59.99, and more information can be            deliver an ethically responsible supply chain
                                 obtained by calling +44 (0)113 234 4447 or        in line with consumer demand”.
                                by accessing                      Marion Wilson, Sales & Marketing
                                                                                   Director, says “We would like to think
KJ’S LAUNDRY WIN THEIR SECOND AWARD OF THE YEAR                                    we operate within an industry which
Über-cool Marylebone Lane boutique                                                 acts responsibly with regards to ethical,
kj’s laundry have won their second award                                           humanitarian and environmental issues.
this year in the form of the Time Out                                              We are concerned that jewellers meet
Shopping Award for Best Local Boutique.                                            increasing consumer demand for evidence
   The awards recognise outstanding                                                that their products have been produced
achievement in London retail from leftfield                                         responsibly. If they don’t it could be very
boutiques, slick interiors stores to high                                          damaging to the jewellery trade as a whole.
street classics. The award was judged                                                 “We are delighted that Digby, Lord
on store concept and stock, customer                                               Jones of Birmingham, Minister for Trade &
service, interiors, pricing and each shop’s                                        Investment has agreed to chair the Debate.
overall shopping experience.                                                       His presence clearly demonstrates the
   Kate Allden, co-owner and buyer said                                            importance of these issues and we are
‘We were thrilled to be nominated for such a great award, so when we were          guaranteed a lively discussion with Lord
told we’d scooped the prize we were ecstatic. It’s a great accolade, as it is      Jones in the Chair.”
the public who actually vote and decide the winner.’                                  Everyone is welcome to attend but
   Owners and buyers Kate Allden and Jane Ellis are renowned for having            admission is by advance ticket only. To
an eye for editing collections and work hard to source new talent worldwide.       apply for free tickets please send an email
Labels include Bing Bang, LD Tuttle, Sonya Kashmiri and Abbas.                     to or telephone
   To find out more about the boutique visit                    +44 (0)121 236 6951.

                                                                                                                         ATTIRE 9
Crocs appoint new Finance Director for Europe

Crocs Europe B.V. is pleased to announce the appointment of Kirk Graham as the new Finance Director of Crocs Europe. Graham
started his new position on 1st July 2008. He will be responsible for all finance, tax, legal and IT related to Crocs Europe and will be
based at the Laakpoort, The Hague.
   Graham brings a wealth of experience with him to the role, with a long history of working in the financial and general
management area, initially starting his career as an audit and tax accountant with Price Waterhouse. Graham then moved on to Nike
Europe when he fulfilled a number of finance roles in varying locations including the Netherlands, Germany, Switzerland and Spain,
before most recently occupying the role of Managing Director at Spyder, a US skiwear brand, in Switzerland.

  New BCIA Chairman sets out plans to
  develop organisation
                                   Peter Lucas, the newly appointed
                                   Chairman of the British Clothing
                                   Industry Association (BCIA), has set
                                   out his plans to encourage greater
                                   interaction with businesses within the
                                   fashion industry in order to attract
                                   new members to a more vibrant
                                   organisation. He took on his new role
                                   at the BCIA’s Annual General Meeting
                                   on Thursday 29th May, succeeding
                                   James McAdam, who had held the
                                   post for the past 17 years.
                                                                                   NOMINATION ANNOUNCES
                                      Lucas says “The British fashion
                                   industry is alive and well. We need
                                                                                   THE OPENING OF ITS FIRST
                                   to build an organisation that mirrors           LONDON STORE
  where the industry is now and where it is going.”                                Italian jewellery label, Nomination, best known for
    The first step will be to bring to the running of the BCIA more                 inventing the unique composable link bracelet
  people that are active in the industry and who represent the broad               concept, has announced plans to open its
  spread of the sector. At the same time, Lucas is looking to work                 first store in the English capital this autumn in
  more closely with other trade associations within the fashion industry.          Westfield London.
  “We need to be able to talk as one industry and with one voice. The                 With over 40 mono brand stores worldwide
  BCIA has the potential to be the focal point for the industry so we              in glamorous locations such as New York,
  can all work together for the benefit of those within the sector.”                Tokyo, Moscow, and Milan, as well as 8000
    For more information telephone +44 (0)20 7636 7788.                            independent retailers, Westfield London is the
                                                                                   ideal site for Nomination’s first London store.
                                                                                   Located within the prestigious designer floor
Lollipop London launches                                                           in the new mall, which is due to open on 30th
own shoe collection                                                                October 2008, the Nomination store will carry
                                                                                   the iconic composable link bracelet, as well as
World-renowned shoe boutique, Lollipop London, will be showing its own
                                                                                   many of its hot new jewellery collections for men
eagerly-anticipated shoe collection Laura J London at Pure this August.
                                                                                   and women, all of which carry the company’s
   The striking Laura J London spring/summer collection has been
                                                                                   message of self-expression.
developed by Laura Allnatt, Director of Lollipop London and Cordwainers
                                                                                      A favourite of celebrities including Madonna,
trained shoe designer, Rachele Davies. With a vast understanding of the
                                                                                   Halle Berry and Brazilian footballer Kaka, today
footwear industry, the duo has created a collection that combines style and
                                                                                   Nomination offer a wide range of uniquely
           femininity using bold silhouettes and colour.
                                                                                   designed ready-to-wear collections, so
                                The Lollipop London boutique launched in
                                                                                   Nomination’s new London store is set to be the
                                   Islington in 2005, and the popular online
                                                                                   ultimate shopping destination for a fashionistas in
                                    boutique followed a year later, making
                                                                                   search of truly unique jewellery at an affordable
                                    the launch of Laura J London a natural
                                                                                   price point.
                                       next step for the company.
                                                                                      To find out more about Nomination visit
                                             Visit for
                                                                          and for further details
                                               more information.
                                                                                   of Westfield London access the website at

                                                                                                  News & Events

                                                       Green Label
                                                       The Green Label is a brand new collection from Muks for autumn/winter
                                                       08/09, offering a fur-free option for Muks Original, Ankle, and new Half
                                                       Muk styles.
                                                          The highest quality faux fur has been used to create this exciting range
                                                       which offers a choice to Muks customers who prefer to be fur-free,
John Lewis hat sales jump                              but want the same luxurious footwear. The fur-free styles are available
during Ascot week                                      in black or rich chocolate and feature the same authentic Canadian
John Lewis saw a dramatic 15% increase                 Aboriginal hand-beading.
in hat sales as Royal Ascot, the UK’s most                Muks follows a strict code of ethics, as instated by Director, Jaime
famous race meeting, dominated the social,             Cooke. The company has close ties to Canadian culture and donates a
sport and media landscape.                             percentage of their proceeds to CAHRD, Canadian Aboriginal Human
   Ever since model-turned-statesman’s wife            Resources Development.
Carla Bruni appeared in an array of head                  Prices range between £175 and £225 and stockists will include
pieces a la ‘Jackie O’, hats have increasingly         Harrods and Selfridges in the UK, Neiman Marcus and Macy’s in
appeared on the sartorial radar. Hats were             America, and Isetan in Japan.
again propelled into the public eye as Royal              Check out for further details.
Ascot saw high profile ladies such as Zara
Phillips sporting stunning headgear amongst
a sea of hats in many colours and fabrics.
   According to John Lewis, fascinators
proved the most popular head adornment,
with sales up 28.5% on the week prior to
the event. The items have, in fact, been
performing well all season, with sales up 22%
for the half year with healthy sales expected
to continue as the wedding season reaches
its peak in August and September. Several
individual lines did especially well, with over
1000 units sold of one style, the £15 Nest
dress fascinator.
   Hat brands available at John Lewis
department stores include Philip Treacy, Nigel
Rayment Couture, and My Hat.

   Large fashion and luxury companies are continuing to flourish despite growth being less significant than in the past, according
   to a half-year report from SDA Bocconi Business School, Altagamma, an industry association, and Ernst & Young, a
   consultancy firm. Analysing the results from the big firms listed on the stock exchange, the report reveals the secrets of the best
   performers and the market’s growth trends.
      The study concerns 36 companies and includes department stores, fashion retailers, financial conglomerates and leather
   goods, whose individual turnover exceeds 200 million euros and of which the total revenue reaches 121 billion euros. According
   to these figures, sales increased by 8% in 2007, posting a return on investment of 16.2%. A similar evolution is observed in the
   other main parameters of earnings before interest, taxes, depreciation and amortization (15.8%), and earnings before interest
   and taxes (12.4%), net cash flow to sales (10.3%).
      Growth is supported by the opening of new retail outlets, which was up 6.5% in 2007, and it seems that owning a retail chain
   is the most successful business model. Among the four sectors studied, fashion retailers obtain the best return on investment of
   18.5%, against 16.7% for leather goods, 8.6% for department stores and 8.2% for financial conglomerates.
      Fashion retailers have also reported an impressive sales growth of 7.3%, “mainly created by new openings rather than by
   individual performances of the stores,” observes Giorgio Brandazza, Professor of Strategy at the MAFED. “Facing a steady
   decline in profitability over the last three years, fashion retailers are focusing their efforts on the management of the working
   capital and stocks.”

                                                                                                                          ATTIRE 13
                                                                                                               News & Events

Check out all the important news and dates for your business diary

                 Select Cheltenham
                 After the successful SELECT @
                 Bath event in April, Hale Events are
                 moving on to the elegant regency town
                 of Cheltenham. The exhibition will
                 features the some of the best British
                 designer makers and takes place from
                 29th-30th September 2008 within
                 Cheltenham Town Hall.
                    One of the companies taking part is Owen Barry, who will show an
                 exceptional collection of West Country crafted leather, suede and sheepskin
                 handbags, hats, accessories, interior and lifestyle products.
                    For more details, call Hale Events on +44 (0)1934 733 433 or visit the website

                 Buyers spoilt for
                 choice at bag show
                 Retailers intent on buying
                 their spring/summer ’09
                 stock should look no
                 further than The Bag Show,
                 which takes place at two
                 different venues over the                                                             ARE YOU IN FACSHION?
                 coming months.                                                                        Don’t miss the exciting FaCshion
                    First up is The Bag Show,                                                          exhibition, taking place at the Old
                 Manchester, taking place                                                              Truman Brewery from 13th-14th
                 at the Solway Exhibition                                                              September 2008.
                 Centre from 14th-16th September 2008.                                                    Targeting both trade buyer and
                    This is followed in October with The                                               fashionista with a selection of outstanding
                 Bag Show, Birmingham, taking place                                                    designers, FaCshion was co-founded
                 from the 19th-21st at the Cranmore                                                    by start-up designers Luke Gittens
                 Exhibition Centre.                                                                    and Diana Young to present a range
                    To view a full list of the brands taking                                           of emerging designers specialising in
                 part, simply log onto the website at                                                  a variation of sectors from couture to
                                 New look for Scotland’s                customised fashion, knitwear, lingerie,
                                                                trade fair                             footwear and accessories..
                                                                Taking place in January 2009,             The exhibition will host four catwalk
                 Premier KIDS introduces                                                               shows, a champagne brunch for press and
                                                                Scotland’s Trade Fair Spring, has
                 new event manager                              been completely revamped with          buyers and 50 selected exhibitors over the
                                        Premier KIDS is                                                two-day event.
                                                                the introduction of ‘Showcase
                                        introducing Lara                                                  Trade buyers can source new collections
                                                                Scotland’, designed to highlight
                                        Anderson as its                                                from designers that seldom have
                                                                the range of quality of goods being
                                        new event manager.                                             the budget to exhibit at many of the
                                                                produced in the country.
                                           She takes over                                              traditional trade shows.
                                                                   Within Showcase Scotland the
                                        from Saba Buckley,                                                For further information, please visit
                                                                stands will be clearly split up into
                                        who has left to be a                                 
                                                                sections – home and gift, jewellery
                                        full-time mother.
                                                                and fashion accessories, clothing
                                           Premier KIDS
                                                                and textiles.
                                        is the UK’s
                                                                   Mark Saunders from
                 leading fashion event for 0-16 year
                                                                Springboard Events who organises
                 old kidswear. The most recent edition
                                                                the show says: “Scotland’s Trade
                 took place from 6th-8th July 2008 at the
                                                                Fairs are the only truly national
                 NEC, Birmingham and showcased over
                                                                gift trade shows in Scotland with
                 400 new and returning childrenswear
                                                                many of the Scottish exhibitors
                 collections, trend presentations, seminars
                                                                only exhibiting at this show.”
                 and fashion shows, giving buyers an
                                                                   For further details on the
                 overall insight to spring/summer 2009.
                                                                Glasgow-based event, simply visit
                    Visit for
                 further details.
                                                                                                                                       ATTIRE 15
                                                   Luxurious new trade show launches
                                                   This October the
                                                   Ricoh Arena in
                                                   Coventry will be
                                                   the venue for one
                                                   of the industry’s
                                                   most hotly-
                                                   anticipated new
                                                   trade shows. A
                                                   buying experience
SUMMER FAIR REPORTS                                like no other,
DIP IN ATTENDANCE                                  Boutique by Chic
Emap Connect’s Summer Fair London, which           is fashioned on
took place from 22nd – 25th June, delivered pre-   the boulevards
audited figures of 7,243 unique visitors.           of Barcelona and
  Commenting on the results, Emap Connect’s        promises to deliver a forward-buying show that will be packed full of
Group Director, Louise Young, said: “Two years     key fashion brands including Fiorelli and Bulaggi, and some lesser-
ago we were asked by the market to develop         known specialist European manufacturers.
a London exhibition of scale and international        Buyers attending the event, which takes place from 26th-28th
stature. We will continue to invest in and         October, will be treated to free champagne, cocktails and even
build Summer Fair to provide the market with       cappuccinos. There will also be an Italian-themed party for exhibitors
a substantial mid-year buying event. She           and visitors with fine wines, cheeses and more.
continues: “Summer Fair’s attendance did dip          As exclusive media partner to Boutique by Chic, Attire Accessories
by 7% this June, however, this is in line with     will be on hand with complimentary copies of our latest issue.
current market conditions. Next year Summer           For further details on this unmissable new event, simply visit the
Fair will take place from 21st-24th June 2009 at   website
ExCeL. Visit for details.

 DIARY DATES                                       Top names for Collections 2009
 when             10th-12th August 2008            Following a successful launch
 where            NEC, Birmingham                  last year, Collections, London’s
 website                  new design-led jewellery
                                                   buying event has attracted a
 International Jewellery London                    dazzling line up of top names
 when             31st August-3rd September 2008   for the 2009 edition.
 where            Earls Court                         Taking place from 18th-20th
 website          January at London’s Earls
                                                   Court, Collections 2009
 Autumn Fair                                       promises a flying start to the
 when             7th-10th September 2008          jewellery year.
 where            NEC, Birmingham                     Renowned jewellery
 website               designer Stephen Webster will
                                                   once again be headlining the show with his latest designs.
 Top Drawer Autumn                                    His involvement for the second year running strengthens the show’s
 when           14th-16th September 2008           position as a serious player within the jewellery industry.
 where          Olympia, London                       “Due to the huge success of last year’s Collections, Stephen Webster
 website            is honoured to once again take up residence as headline exhibitor. We
                                                   are looking forward to presenting our new and evolving silver ranges
 The Bag Show, Manchester                          for men and women and of course showcasing our precious collection,”
 when           14th-16th September 2008           comments sales director, Kate Jarvis.
 where          Solway Exhibition Centre              Further impressive names in the line up include Nina Ricci, Johnny
 website               Rocket, Rachel Galley, Karen Morrison, Fifi Bijoux, Pistachio, Dyberg
                                                   Kern and Katherine Bree, to name a few.
 Select Cheltenham                                 In addition Dower and Hall, Christopher Wharton, White Jewellery and
 when            29th-30th September 2008          Djadji Platinum are just some of the new fine jewellery brands already
 where           Cheltenham Town Hall              confirmed for next year’s event.
 website         Top of the agenda for Collections 2009 is to showcase premium
                                                   quality and craftsmanship from the hottest designers and brands in
 The Bag Show, Birmingham
                                                   design-led fine, silver and costume jewellery. To ensure high standards,
 when           19th-21st October 2008             Janet Fitch, Collections’ jewellery consultant, is working together with
 where          Cranmore Park, Solihull            organisers Clarion Retail to hand select the best companies to take part
 website               in the show.
                                                      Says show director Anna Wales: “Collections is set for even more
 Boutique by Chic
                                                   success in 2009 as we are expanding the show to have a larger platform
 when             26th-28th October 2008
                                                   for British and international designers, a greater presence for fine
 where            The Ricoh Arena, Coventry        jewellery and new quality costume brands taking part.”
 website              For further information visit the website

Our exclusive round-up of the newest products about.


  Product:             Commuter Shoe.
  Contact:             Access or call +44 (0)170 687 3333.
  Price:               Available on application.
  Specification:        The Commuter Shoe is perfect for business women who want to wear heels in the office,but
                       travel to work in style and comfort. With their revolutionary split sole design the shoes are
                       designed to fold in half and fit into even the smallest of handbags.
  Retailer benefits:    This innovative product has a thick, resistant sole and is made from waterproof materials whilst
                       maintaining a conservative appearance that will appeal to many women.
  Other information:   Redfoot also have a unique new range of foldable ballerina pumps inspired by key season
                       trends, called After Party Shoes, to come to the aid of reveller’s sore feet.


  Product:             Crystal Graffiti collection.
  Contact:             Visit or telephone +44 (0)117 972 0777.
  Price:               Prices start at £ 2.75.
  Specification:        Following their rapid growth in the jewellery sector, One World Crystal are
                       re-launching their crystal jewellery this season as Crystal Graffiti. A wide
                       selection of necklaces, earrings and bracelets incorporate beautiful new
                       Swarovski crystals in warm autumnal colours.
  Retailer benefits:    All of the sparkling products are perfect for special occasions, weddings,
                       and Christmas parties, plus they are designed and made in the UK.
  Other information:   Trendy rebranding and repackaging will be available from August together
                       with the autumn/winter collection.


  Product:             Cashmere Thumbhole Gloves
  Contact:             Visit or telephone +44 (0)1206 396 902.
  Price:               RRP £38.
  Specification:        The gorgeous and practical new superfine cashmere thumbhole gloves feature a range
                       of jewel coloured stripes and are three quarter length, reflecting crucial autumn/winter fashions.
  Retailer benefits:    Crumpet’s products combine luxurious materials and on trend style to keep
                       consumers warm and chic in cool temperatures.
  Other information:   Other pieces in the collection include knee high stockings, beanies, socks, scarves,
                       snoods and legwarmers.


  Product:             Macaria bracelet.
  Contact:             Access or call +44 (0)208 569 2696.
  Price:               RRP £25.
  Specification:        The first bracelet in a planned series of stand alone items from Hirsch, the Macaria,
                       is available in eight classic fashion colours and in three different sizes. The new
                       bracelets are manufactured from the highest quality Italian calf leather with
                       an embossed alligator grain finish.
  Retailer benefits:    Worn singly or in combination with other bracelets, the products are an understated
                       yet fashionable, tactile accessory that are suitable for both men and women.
  Other information:   The leather used in the bracelets is folded by hand and the products are individually
                       remborded, a manufacturing technique pioneered by Hirsch that seamlessly bonds
                       the upper and lining leathers together.

                                                                                                                       New Products


Product:             Pearly Girly Collection
Contact:             Access or call +44 (0)207 493 7785.
Price:               Available on application.
Specification:        Molly Brown London adds to its collection of beautifully made keepsake
                     jewellery for little girls with the new Pearly Girly collection, featuring a charming
                     necklace and matching bracelet in sterling silver and freshwater pearls.
Retailer benefits:    Designed as the perfect gift to be added to, the Pearly Girly products can
                     be customised with pendants from the various exclusive collections at
                     Molly Brown.
Other information:   Other brand new collections from the company include the dazzling Gem
                     Stone collection, Sterling Silver Alphabet Letters and the ever fun Jelly
                     Bean assortment.


Product:             New August Flash handbag collection.
Contact:             Visit or telephone +44 (0)208 563 2206.
Price:               Available on application.
Specification:        The August Flash collection features new shapes such as large
                     oversized shoulder bags and clutch bags in a mixed colour palette
                     including electric blue, mink, and sumptuous bilberry. The styles are
                     finished in a variety of high fashion fabrics such as striking patent and
                     textured tartan.
Retailer benefits:    Due to hit stores in mid August, the bold collection is ahead of the trends and provides an opportunity to grab customers’ attention
                     early on in the season.
Other information:   To coincide with the launch of August Flash, Fiorelli are also launching their Autumn/Winter faux fur collection, which features
                     classic shapes with tactile fur in shades of chocolate brown, classic black, deep plum and pale grey.


Product:             Crystal Hoops Necklace
Contact:             Access or call +44 (0)208 457 1313.
Price:               RRP £115.
Specification:        The Crystal Hoops range, as well as the Sienna and Joelle ranges, is part
                     of the extravagant new autumn/winter collection from Jamie, which features
                     edgy skull and star detailing combined with semi-precious stones, Swarovski
                     crystals, diamante balls and multi-length chains for a glam-rock look in shiny or
                     antiqued gold and silver finishes.
Retailer benefits:    The subtly re-invented collection features a variety of funky new styles whilst
                     retaining the much loved and recognisable Jamie spirit that has made the
                     company such a success.
Other information:   The new season collection wisely also includes the contrasting and luxurious
                     Ashlee, Antionette and Darcy statement crystal ranges, which feature heavily
                     patterned chains with vintage trinkets and hanging pear-drop Austrian lead in
                     muted colours for a rich, decadent feel.


Product:             Smiley Unisex Weekend Bag.
Contact:             Visit or telephone +44 (0)1707 828 032.
Price:               RRP £15.35.
Specification:        This classic retro-style leather weekend bag features the bright Smileyworld
                     logo and a comfortable shoulder strap with sturdy handles so that the user can
                     travel with a smile.
Retailer benefits:    As this is a unisex style the cool bag can attract a wide range of customers
                     who desire a fun product with personality.
Other information:   Smileyworld is the brand behind the famous Smiley icon which has remained
                     overwhelmingly popular over the decades.

                                                                                                                                             ATTIRE 19
Top drawer stand C64 and IJL stand H108

   Designer Jewelley

          TEL: 020 76077732
In brief
Show: International Jewellery London
Date: 31st August – 3rd September 2008
Venue: Earls Court 2, London
Exhibitors: 800 UK and International stands
Opening times: 10am-6pm Sunday –
Tuesday, 10am-4pm Wednesday

All things                              bright
                                      & beautiful
                                       Retailers in search of beautiful contemporary jewellery should make a
                                       beeline for Earls Court 2 on 31st August, where some of the world’s most
                                       talented designers will be taking orders…

                                                                                                           ATTIRE 21
As the UK’s only dedicated jewellery trade event,      feature around 160 new and established jewellery         to meet our retailers face to face, but we have found
International Jewellery London is a key destination    designer-makers, many of which only show at IJL,”        that in the 20 or so years of exhibiting at IJL, we
for buyers based both in the UK, and abroad. Now       he says.                                                 have also been able to showcase our new emerging
in its 52nd year, the show continues to go from           Now in its fourth year, the Bright Young Gems         trends to an absolutely key audience. It should
strength to strength, tempting its visitors with       feature within the gallery will profile vibrant           certainly be a date in the diaries of anyone involved
excellent networking opportunities, topical free       undiscovered talent nominated by a panel of              in the UK’s jewellery industry.”
seminars and an exciting mix of exhibitors.            leading jewellery and fashion editors.
   “London is a fantastic destination for the show        In addition, IJL supports the ‘Emerging
and IJL is attracting more international retailers     Designers’ category of the Design Innovation             Free Seminars
than ever before,” states Chris Hartley, show          Awards, and the winners of the 2008 awards will          Last year, the IJL seminar programme had a record
director. “Over the next few years we will work        be shown on the Johnson Matthey Stand. The               number of 780 visitors attending the 28 sessions
hard to support the UK market and bring non-UK         ceremony takes place at the Serpentine Gallery on        to learn new ways of improving their businesses.
retailers into our event.”                             the evening of Sunday 31st August and a shuttle          Not to be outdone this year, there are 21 prolific
   By refusing to diversify into other sectors, IJL    service will run from IJL for invited guests.            and prestigious speakers taking part in the seminar
succeeds precisely because it is so targeted. While                                                             programme, so visitors to IJL 2008 will be spoilt
retailers can comfortably walk the show in a day,      The Exhibitors                                           for choice.
a visit of two or three days is recommended to         A new creative, unveiled earlier this year, highlights      One of the highlights is a presentation by
make time for unrushed ordering and seminar            the streamlined layout of the nine product               Matthew Jeatt, UK Director of Promostyl,
attendance. The grand opening of the exhibition        destinations making up IJL this year. These are          which is the world’s leading trend research and
will take place at the Gladstone Jewellery Bar at      Design Gallery, Diamonds, Fine Jewellery, Silver &       fashion forecasting agency. Matthew will present
11am on Sunday 31st August and all visitors and        Fashion Jewellery, Gems, Giftware, International         an illustrative overview of the trends for 2009,
exhibitors are invited to join the event team to       Jewellery, Jewellery Solutions and Watches.              including key shapes, colours, materials and
toast the opening of the show.                            Many exhibitors attend the show year after            products that consumers will be looking for in the
                                                       year to capitalise on the thousands of national          upcoming seasons. A
What’s New?                                            and international buyers who visit in search of
The first port of call for buyers sourcing stock from   next season’s stock. One such company is Ortak.
up and coming jewellery designers should be The        “International Jewellery London is an incredibly           Further information
Design Gallery, which Chris Hartley, is keen to        vital event for us, being the only absolutely              Register for the show in advance by visiting
champion. “I am especially proud of the Design         dedicated jewellery trade show in the UK,” asserts
Gallery, a purpose-built mezzanine which will          Alistair Gray, MD. “It not only gives us the chance


 NOMINATION SRL                                                                         MIRABELLE
 +39 055 425471                                                                         +44 (0)20 7607 7732                                                           
 Stand E700                                                                             Stand H108
                                                                                        Mirabelle’s jewellery collection is one of eclecticism, comprised of handpicked
                                                                                        items from artists and designers around the globe, chosen for their dedication to
                                                                                        fine design, intrigue and soul. The company works with fair trade suppliers and
                                                                                        uses recycled materials when appropriate.
                                                                                           This season Mirabelle will showcase the Bumi collection: a new fair
                                                                                        trade collection made out of brass and recycled glass. Also new is the Cembung
                                                                                        collection, a cabochon semi precious stones ring story and a filigree sterling
                                                                                        silver collection.

 Nomination will be introducing the Camelia Collection at International
 Jewellery London, the first Nomination collection made with
 CRYSTALLIZED™ - Swarovski Elements.
    The inspiration for this collection comes from the flower itself, a symbol of
 seduction since ancient times.
    Nomination’s Camelia blooms in many varieties, made precious with
 CRYSTALLIZED™ - Swarovski Elements in the stainless steel version and
 with delicately coloured enamel in the gold plated varieties. The Camelia
 designs are very distinctive and give the wearer a unique look that leaves a
 lasting impression.

+44 (0)1244 380 842
Stand L635

                                                                                       +44 (0)20 8401 6789
                                                                                       Stand F850
Lucy Quartermaine is one of the Northwest’s top award winning contemporary             Kleshna’ s debut at IJL this season is marked with their glamorous Hollywood
jewellery designers. The dynamic range of inspirational designs offers a fun            forties movie star inspired collection. Which, coerced by her colleagues, uses
modern twist to traditional craftsmanship. Each and every piece is unique              Kleshna herself to model this striking collection in Garboesque and, Hayworth
in design and has an element that one can relate to. Lucy has been able to             poses. They have highlighted beautifully the opulence, colour and often forgotten
introduce fun into jewellery, but still kept the simplicity of silver in each piece.   glamour of the golden age of Hollywood.
Visit her stand at IJL to view her full collection.                                       Their Ritz and Raphaelite collections have richly toned crystal pearls married
   More than three years on she has built her own business and has become a            with lustrous diamante roundels set against mat black.
very successful designer/business woman by bringing fun into jewellery in an              Kleshna is the first British designer jeweller to launch a fully transactional trade
extremely stylish context.                                                             website which will be up and running at the beginning of July.
                                                                                                                                                                ATTIRE 25
      Nathalie Melville
                                                                                                                 DIVINE DESTINY
                                                                                                                 +44 (0)7714 100 972
                                                                                                                 Stand O635
                                                                                                                 Divine Destiny will be launching three new
                                                                                                                 collections at IJL 2008, two of which are limited
                                                                                                                 edition collections called Capture and Heaven And
                                                                                                                 Earth. Capture is a collection full of surprises; it
                                                                                                                 captivates the beauty of majestic blue tigers eye and
                                                                                                                 amethyst contrasted by the iridescence of labradorite
                                                                                                                 button and shimmering light grey fresh water pearl.
                                                                                                                    The name, Heaven And Earth, is taken from
                                                                                                                 the origins of the semi-precious stones used in
                                                                                                                 this collection. Black tekitite is formed by asteroid
NATHALIE MELVILLE                                                                                                impacts 2.7 million years ago, whereas golden pyrite
+44 (0)7817 615 485                                                                                              and turquoise are natural resources on earth. Both
Stand N600                                                                                                       collections consist of matching necklaces, bracelets                                                                                      and earrings. Trade prices start from £7.50.
Fine jeweller turned designer brand, Nathalie         SHAUN LEANE
Melville, will be showing a variety of new            +44 (0)207 405 4773
collections at IJL. Kensington Gardens is an          Stand K325
almost whimsical collection, combining      
Nathalie’s signature carved detail with her love of   Award-winning jewellery designer, Shaun Leane, will be launching five new collections at IJL this year.
storytelling. Inspired by the gnarled tree trunk in   One of Leane’s new precious collections includes Aurora, his signature interlocking rings are gem set with a
Kensington Gardens with its little figures from        luxurious range of coloured gemstones and diamonds to form show-stopping cocktail rings. Available in three
famous children’s tales carved into the crevices,     exotic colour ways, each set consists of three rings that are designed so colours can be alternated and combined
each piece depicts a scene or moment.                 creatively to suit one’s desire.
   Each piece is made from silver with 18ct              Aurora is inspired by the fusion of colours from the natural phenomenon, the Aurora Borealis, this
highlights with gems.                                 collection uses a vibrant mix of coloured gemstomes to illustrate the beauty of the northern skies.

                                                      +44 (0)1856 872 224
                                                      Stand E425
                                                      Ortak, Scotland’s leading designer and manufacturer of gold
                                                      and silver jewellery, will unveil a dazzling range of jewellery of
                                                      collections at IJL.
                                                         In a splash of colour, flowing shapes and elegant styles, the
                                                      stunning new collections, incorporating mainly silver and hot
                                                      glass enamel, are inspired by a ‘40’s Glamour’ theme.
                 Nathalie Melville                       There are extensive bright and bold additions to enamel ranges
                                                      on the back of enamel jewellery being up an astounding 37% last
                                                      year. The Mulberry collection, in striking bright green, which can
                                                      be delivered to stockists in early autumn, is typical of the style of
                                                      jewellery that has seen Ortak return such impressive performance
                                                      figures in recent months.
                                                         For gents, a bold new cuff link range has been designed in silver
                                                      and silver and enamel to sit alongside the increasingly popular ladies cuff link range – which is also a bold
                                                      display of colour.
                                                         All Ortak’s jewellery is supplied in exquisite black lacquered wooden boxes, and comes with a lifetime
                                                      warranty against manufacturing defects.

Gemstone and Silver Jewellery
     with a difference

     At Silver Cherry, we create stylish
    gemstone and silver jewellery that’s
     unique. Made with beautiful semi-
   precious stones and quality silver, it’s
   designed by us in the UK and skilfully
   crafted by top artisans. We don’t shy
   away from using unusual stones and
    different sizes – our natural feel for
 jewellery helps us create pieces that will
   add something special to any range.

     IJL International Jewellery
            Exhibition 2008
      31st August - 3rd September
         Earls Court 2 London
             STAND C900

   Autumn Fair Birmingham 2008
       7th - 10th September
         NEC Birmingham
        HALL 4 STAND 4L41

            0116 2359301
 Argenta Aora
IJL Exhibition Stand G880
   157 Field End Road, Eastcote
          Pinner, HA5 1QL
        Tel: 0208 866 2831

                     Pure - Stand J35
                     IJL - Stand B800

                                                                      KOKKINO LTD
                                                                      +44 (0)1905 728 179
                                                                      Stand M625
                                                                      Kokkino creates beautiful contemporary enamel jewellery. The new Delta collection being
THE BRANCH                                                            shown at IJL is striking and feminine, with the colours offering a new approach to Kokkino
+44 (0)208 981 1611                                                   collections. In the firm’s five year history, the brand has gathered a reputation for excellence
Stand N520                                                            and now sells in outlets as far afield as Scotland and San Francisco.
The Branch will be showing their new jewellery collection at IJL.
                                                                       SILVER CHERRY LTD
As ever, the finest woods are carefully chosen and each piece is
                                                                       +44 (0)116 235 9301
hand crafted to the highest quality. Due to the individual nature
                                                                       Stand C900
of the wood grain, no two pieces are ever quite the same and each
piece has its own unique feel. What’s more, all the wood comes
                                                                       Silver Cherry create
from sustainable sources.
                                                                       unique gemstone and silver
                                                                       jewellery. Designed in the
                                                                       UK and skilfully crafted by
                                                                       top artisans, the jewellery is
                                                                       competitively priced and easy
                                                                       to order.
                                                                          There’s something new to
                                                                       look forward to every season,
                                                                       as the range is changed
                                                                       regularly, with new exciting
                                                                       and original designs.

Stand E220
Dante Cenci – the designer
and manufacturer of exquisite                                           YVES FREY DIAMONDS LTD
Italian jewellery – will                                                +44 (0)20 7404 4022
showcase its new selection of                                           Stand H200
stunning, classic pieces with a                               
contemporary twist, at IJL.                                             With the best natural colour diamonds and a unique design, ‘Les Adorables’ Collection
   The exclusive, new Dante                                             from Yves Frey is set to create a buzz when it is launched at IJL 2008.
Cenci collection includes                                                  London-based diamond merchant, Yves Frey, has established his reputation on sourcing
dazzling diamonds and                                                   the highest quality stones in a variety of colours, from the most popular to the rarest. Les
precious gemstone pieces                                                Adorables is, however, his first branded concept and it is designed to be part of a series of
in creative and intricately                                             branded collections in the future.
detailed designs, set in white, yellow and rose gold.                      ‘Les Adorables’ is the ultimate bespoke service, each ring uniquely tailored to each
   In view of the recent resurgence of interest in yellow gold, the     customer’s taste yet recognisable through the distinctive design. One of the key attractions
latest Dante Cenci collection features a selection of 9ct and 18ct      of the concept is its’ flexibility. Consumers can choose a style that is to their taste and
yellow gold designs, including the modern elegance of the 9ct           within their budget range, making each ring personalised and as affordable or as indulgent
Luce necklet (pictured).                                                as they like. Each ring will come in its own special presentation box.

                                                                                                                                                          ATTIRE 29
The perfect match                                        Debbie Shaw is Design and Creative Director of Pia Rossini, one
                                                         of the fastest growing accessory brands in the UK. The company
                                                         celebrates 10 years in business next year, so we spoke to her about
                                                         what she believes to be the secret to successful retail
                                                                                                                 shows around February and a spring/summer
                                                                                                                 collection, which launches at a number of August
                                                                                                                 trade shows.
                                                                                                                    Debbie sources materials from all over the world.
                                                                                                                    “From Italy to China, we are always on the look
                                                                                                                 out for fresh ideas, fabrics and styles,” she says. “In
Pia Rossini is widely recognised as a leading                                                                    fact, my team are constantly on the look out for
European fashion company specialising in the                                                                     exciting new inspirations all year round.”
design and distribution of fashion accessories,                                                                     Pia Rossini products are currently available
which exude glamour and attitude. Highly                                                                         through large department stores, independent
sought after in the UK and Ireland, the company                                                                  shops and smaller boutiques.
now exports their exclusive designs into leading                                                                    “We consider Pia Rossini to appeal to the high
European markets.                                                                                                street market, with affordable and competitive
   Founded in 1999, by Debbie Shaw and her                                                                       prices for quality products,” Debbie asserts.
husband Philip when they realised there was a                                                                       “Our collections are so versatile that any retailer
gap in the market for well priced, well designed,                                                                will be able to find something that is suitable to
co-ordinated ladies accessories, the company first                                                                their needs.”
started designing scarves and wraps with their
Italian partners to accessorise leading high street
fashion collections.
   The brand proved immensely popular and the
diversification and expansion of the collections
from those early days has been rapid and sustained.
   The portfolio of products has been extended
and the design teams have reacted, designed and
developed many exciting new styles to capitalise on
their success.
   As Design and Creative Director of the
company, Debbie Shaw relishes her role.
   “I love the diversity of my position and I love the      Another aspect she considers important for
challenges it brings with it,” she explains. Neither     successful accessory design is co-ordination.
Philip or I have lost our passion for the business          “For me, co-ordination is always key. All of our
and we are grateful to have good staff that also          products can be matched up and co-ordinated
share our enthusiasm.”                                   with other items from the collections. We have a
   “Currently we are in a very exciting stage with       great range of fashion hats, gloves and scarves and
the Pia Rossini brand expanding beyond the UK to         merchandising has been made easy, as the colours
the European market.”                                    all interact with one another.”
   Debbie places great importance in listening to           “Our goal is providing fashionable co-ordinates
customer feedback and credits this as part of the        with genuine appeal to all age groups and tastes.”
success of the brand.                                       “Our signature Leather Glove Collection, which
   “Market orientation has always been my                also fully co-ordinates with the complete range,
personal goal for Pia Rossini and I really take on       continues to grow in strength and variety, offering
board our customers’ comments. Our customer              great new trends and colours in leather. I especially
base is as wide and varied as our range, with            love the bronze metallic leather, “ Debbie says.
major department stores, independents and small             Pia Rossini launch two new lines a year, an
boutiques,” she says.                                    autumn/winter collection that showcases at trade

                                                          “Last year’s range was so successful, with huge
                                                       repeat business and all efforts have been made to
                                                       continue to improve on that as we cannot afford to
                                                       sit back.”
                                                          Debbie exhibits the brand at Pure and Moda
                                                       twice a year and has recently visited shows in Lyon,
                                                       Finland, Austria and the Czech Republic.
                                                          She believes that trade shows are essential and
                                                       has also started to advertise in trade magazines in
                                                       order to raise their profile.
                                                          “Word of mouth and reputation has been our
                                                       best promotion though, as customers will often
                                                       recommend them to potential new clients.”
                                                          Debbie finds one of most enjoyable aspects
                                                       of her job, is attending the photoshoots for the
                                                       products, which take place twice a year.
                                                          “I work with a great team of talented people and
                                                       all our graphics are done in house, which means we
                                                       can really project the image which speaks best for
                                                       our company. We produce a full range of brochures
                                                       twice a year along with our collections and these
                                                       have proved invaluable,” she says.
                                                          “We have also recently opened up our own
                                                       company showroom and clients are invited to come
                                                       and visit us and view the entire collection.”
                                                          “This is beneficial to our customers, as they can
                                                       put together a range that personally suits their
                                                       store with our co-operation.”
                                                          Identifying her greatest success in the business
                                                       so far, Debbie refers to the glove collection.
                                                          “The success of our leather glove collection is
                                                       my pride and joy. I love the new ideas, fabrics and
                                                       colours. Selling leather gloves to Spain and Italy
   Debbie is also soon to launch an online store.      just puts the icing on the cake!”
   “After an extremely positive response from             So what does she believe is the key to running a
our customers, we are setting up an online store,      successful retail business?, where current and potential           “Knowing your market, the type of customer and
retailers can view the collections and buy on-line     what they want are so important. Keeping an eye
at their own convenience,” Debbie explains. “The       on current and future trends is crucial, as well as
website will be launching at the end of August and     knowing your competition. Having confidence in
looks set to become a huge success and take the        your suppliers and your range is essential.”
business to an international level.”                      Sage advice indeed! A
   Her view of the current accessories market and
future trends is very positive.
   “Accessories are still key items to the fashion
industry. None more so, than in this current ‘Credit
Crunch Climate’, as accessories are affordable and
can give any outfit a total new look.”
   “We have introduced some new fabrics which
are versatile and very wearable. With current
climate changes and global warming we are not
looking at the chunky knits from past seasons, but
something that can go from the office to the High
Street. We want our products to be more diverse
and adaptable and I think that is what retailers
really crave.”
                                                                                                              Further information
   “The challenge this year has been to deliver an
                                                                                                              For more details call +44 (0)2891 467 999 or visit
exceptional, well priced, fashionable autumn/winter
2008 and spring/summer 2009 collection.”
                                                                                                                                                    ATTIRE 31

          21 Victoria Gardens, Burgess Hill, West Sussex RH15 9NB
 Tel: 01444 257750 • Fax: 01444 257771 •

The perfect
        hole in one
Read on to find out how a simple craft day
spawned a worldwide accessory sensation
It’s not every day that you stumble across one
of the world’s greatest accessories sensations, let
alone create it, but that’s exactly what happened
for stay-at-home mum, Sheri Schmelzer. While
Sheri’s husband, Rich, was at work for the day
she, and her three children, set about decorating
their collection of 12 pairs of Crocs with clay and
rhinestones. When Rich returned home and saw
the unique charms, he recognised their tremendous
commercial potential and set to work developing
the brand.
   Within a year of their conception in 2005, the
colourful snap-on accessories known as Jibbitz
had sold over eight million pieces worldwide. And
if that wasn’t success enough, in December 2006
Crocs, Inc. acquired Jibbitz LLC for $10 million.
Jibbitz currently operates as a wholly owned
subsidiary of Crocs, Inc., and founders Rich and
Sheri Schmelzer have remained with Jibbitz as
President and Chief Design Officer.
  We spoke to Sheri to find out more…                       Virtually the minute we launched our website              What do you enjoy most about your current role
                                                           someone logged on and contacted the local news            and how do you manage to balance your work life
Had you always been creative, or was craft                 channel who wanted to feature our designs. It was         with your home life?
something you only did with your children?                 at this point we knew that Jibbitz had a bright           The creative side of the business is my domain, and
I had always been creative and, at home, could             future. From the very beginning of the launch             I love coming up with new ideas. My husband is
often be found painting or making something                of our website we had between 100-200 orders              far more involved in the running of the business,
for the children. When they were babies I made             coming in.                                                so we make a great team. In addition, I also like to
wooden names signs for their beds, which I painted                                                                   involve my daughter, Lexi, in the creative elements,
and embellished.                                           Every successful brand has a problem with                 so it’s a real family concern.
                                                           copycat designs. How do you manage this
What was your reaction when your husband came              difficult situation?                                        How do you visualise the future of the brand and
home and saw the potential in the idea. Did you            We will always take action against copycat designs.       are you developing any new product lines?
share his vision?                                          However, just as the brand Kleenex is synonymous          I see the brand continue to grow. We also have
When he came home that day and I greeted him               with tissues, so Jibbitz is associated with accessories   a number of new product lines on the go, for
with “Look honey, we’ve just been accessorising            for Crocs. We feel the brand is strong enough to          example Jibbitz for cell phone holders which can
our Crocs”, I could see in his face that he could          withstand any attempted copying.                          accommodate the Jibbitz. We’re very excited about
see such tremendous potential in our creations.                                                                      the direction the business is taking.
His enthusiasm was infectious, and I knew we had           How many different designs do you currently
stumbled upon a good idea.                                 manufacture and how often do you launch new               It’s not easy to create a global brand with
                                                           Jibbitz designs?                                          such broad appeal, but Jibbitz transcends
How did the agreement with Crocs come about?               Today there are more than 1000 Jibbitz designs            age, appealing to children and adults alike.
Initially we began manufacturing and selling               available to consumers to personalise their               Ron Snyder, President and Chief Executive
Jibbitz ourselves. Before we had even launched             footwear. We are constantly launching new designs,
                                                                                                                     Officer of Crocs, Inc,. sums it up when he
our website, Duke Hanson, one of the founders of           as many as two or three per day, every day of the
                                                                                                                     says: “Jibbitz has done a great job of creating
Crocs saw my daughter, Lexi’s accessorised Crocs           year, so the range is enormous and growing rapidly.
                                                           We also work with a number of licensors to further
                                                                                                                     a special niche in the footwear accessories
at a local pool. He handed her his card, and this
really set the ball rolling. It was a year later that we   expand the range.                                         industry…I commend the Jibbitz team on
sat down with him and talked about the future of                                                                     their ability to develop this home-grown
our creation.                                              Have you ever or do you plan to launch limited            business into the market leader it is today.” A
                                                           edition or charity Jibbitz?
Did you ever anticipate that Jibbitz would be              Many charities approach us to incorporate their            Further information
such a worldwide success and when did you know             logo into a Jibbitz design. We do this at no cost to       To find out more about Jibbitz products, simply
you’d hit on a winning product concept?                    help raise awareness of the cause in question.             visit

                                                                                                                                                            ATTIRE 33
                                    Fresh &
  Show: Top Drawer Autumn
  Dates: 14th-16th September 2008
  Venue: Olympia, London
  Opening Times: Sunday & Monday
  9:30am-6pm, Tuesday 9:30am-5pm
  Organiser: Clarion Retail
  Pre-registration: www.               Top Drawer Autumn promises to be the best place to source
  Trade only                        crucial products in time for Christmas. Read on to find out more...

                                    The date is set for Top Drawer Autumn, which           stationery, and gift food all under one roof, thus
                                    aims to be the ideal show for buyers to discover       appealing to buyers from overlapping sectors as
                                    fresh ideas and inspiration from both new              well as those who can be tempted to trial products
                                    companies and established brands. With some 800        from different arenas.
                                    exhibitors hand selected, show organisers suggest         Exciting, key names already confirmed for the
                                    that visitors could potentially wrap up all of their   forthcoming exhibition include Coco Ribbon,
                                    Christmas ordering in the space of one, relaxed day.   Cabbages & Roses, Gabriella Knight, Olga Berg
                                       Due to the fact that Top Drawer Autumn is all       Design, Alison Van Der Lande, Ochre Cashmere,
                                    at once a diverse and focused event, the exhibition    Fingerprints, Coeur de Lion, Enhance Accessories
                                    promises to bring together a refreshing selection      and Jackie Brazil.
                                    of the hottest design led-products across a broad         The countdown to Top Drawer Autumn has
                                    range of sectors. One of the strengths of the          begun and visitors can now register for the show
                                    show is that visitors can discover fabulous fashion    for free by calling the ticket hotline on +44
                                    accessories and jewellery, design-led gifts, home      (0)1923 690 645 or at A
                                    accessories, china and glassware, greeting cards,

                                                                                                       Top Drawer Autumn

COEUR DE LION                                                                        RODEO BELTS
Stand: G-D20                                                                         Stand: G-G68
Tel: +49 711 2484 9466                                                               Tel: +44 (0)2380
Web:                                                                    456 821
Classic black is the focus of the autumn/                                            Web:
winter collection from Coeur de Lion,                                                Riding high on this winter’s quest for
which features acryl, onyx, and high-grade                                           subtle glamour, the jewelled belts from smart company Rodeo Belts
Swarovski cut black crystal. Combined with                                           once again aim to steal the limelight this season. At the exhibition
silver, gold and intense winter shades of                                            visitors can see Rodeo’s coveted new collection of fabulous, limited
violet and red, designer Carola Eckrodt has                                          edition designer belts in hot tones of metallic grey, dark chocolate,
created elegant jewellery that is perfect for                                        shimmering pewter, rich plum, and new shades of dramatic black
festive occasions. This season the company                                           for winter 2008. Thoughtfully supplied with a sophisticated chamois
has introduced long or short chains of black                                         pouch and luxury gift box, these products make the perfect pre-
glass or sterling silver to its range of inter-                                      Christmas present, with excellent trade prices starting from £26.
changeable amulet necklaces, which can be
ingeniously combined with different coloured
amulets. Aside from Swarovski crystal, these
necklaces feature silver-leafed and enamelled
handcrafted glass.
   Also new is the MyCoeur Series, a four
colour system consisting of small pendants
that allows the customer to fashion personal
necklaces hung as desired on a sterling-silver
chain. In keeping with the sets concept at
Coeur de Lion, rings, in addition to earrings
and bracelets, will also be available with select
necklaces for the first time.

Stand: G-C79                                                                         SO JEWELLERY
Tel: +55 44 22 64 381                                                                Stand: N-D7
Web:                                                            Tel: +44 (0)208 892 7000
This autumn Jackie Brazil                                                            Web:
arrives at Top Drawer with                                                           Shortlisted for The Gift of the Year 2008 for their stunning silver
a typically stylish collection                                                       cufflinks, So Jewellery will be presenting their hugely appealing
of accessories. The initial                                                          new designs at Top Drawer Autumn. So Jewellery currently have
inspiration behind the Jackie                                                        over 300 designs of earrings, pendants, rings, bracelets and cufflinks,
Brazil brand was South America,                                                      a selection of which feature rhodium-plated silver, 18 carat gold
in particular Rio’s glamorous party                                                  plating, brilliant-cut diamonds, Swarovski crystal pearls and semi-
culture and the confidence and sex                                                    precious stones, with retail prices ranging from £30 to £200. The
appeal of South American women.                                                      company’s contemporary yet enduring range currently includes three
From chic resin beads and gorgeous                                                   distinct collections, So Forever diamonds, So Classic pearls and
cocktail rings, chunky resin bangles and intricately beaded necklaces in vivid       semi-precious stones, and So Male men’s jewellery, all of which are
Latino brights, the brand continues to provide an upbeat interpretation of           ever-evolving to keep up with market trends. Each piece of jewellery
Brazilian style. Since its very first Top Drawer show four years ago, Jackie Brazil   is presented in So’s trademark white box with magnetic silver clasp,
has grown rapidly, with over 200 stockists in the UK and a strong international      the ultimate seal to the purchase.
presence selling to over 400 wholesale customers in countries including South
Africa, Australia and New Zealand.

                                                                                                                                              ATTIRE 35
 An exciting collection
  of scarves and shawls
 in fabulous fabrics for
       all occasions

         Stand N10
        10-12 August
       NEC Birmingham

         Stand NH12
       14-16 September
       Olympia London

        Cool Trade Winds
          28 Bath Road
            BA12 8PF

       Tel: 01985 211179
      Mobile: 07971097105
       Fax: 0560 2049884

                                    Top Drawer - Stand N19

                       tel. 01727 838504
                                                                                                                Top Drawer Autumn

EVEN                                                                          WILD AND WOLF LTD
Stand: N-J19                                                                   Stand: G-E62
Tel: +44 (0)1727 838 504                                                       Tel: +44 (0)1225 789 909
Web:                                                           Web:
Contemporary company                                                           Wild and Wolf will be showing two
Eve-N has created an                                                           new accessories ranges from France at
innovative new range of                                                        Top Drawer Autumn. Leading watch brand
stunning costume jewellery                                                     Opex Paris, which was formed in 1990 to make
this season, further                                                           watches for the design conscious consumer. The
enhancing their reputation                                                     innovative yet accessible designs retail from £49.95 and
for winning glamorous                                                          feature pure lines and rounded corners in high quality
designs. A luxurious, eye                                                      materials such as stainless steel, which is waterproof and guaranteed for two years.
catching look is behind                                                        The nickle free watches feature a signature wrap around strap and have Japanese
the eveningwear range,                                                         Citizen and Seiko movements. The second range distributed by Wild and Wolf is
which features seasonal                                                        the beautiful, organic jewellery from Batucada. The range is made using an exclusive
favourites such as over-sized pearls, jewel-encrusted bangles and sleek,       eco-plastic formula and is inspired by Brazilian beach culture. Batucada products
heavy metals. In contrast, the bohemian daywear range includes nature          hug the skin to create an elegant, tattoo-like appearance and the durable, handmade
inspired pieces such as semi-precious stone cuffs and cocktail rings that       bracelets and necklaces are available in black, mocha, silver, gold and purple. With
incorporate wood and shell for a feminine Luxe Hippy aesthetic with a          retail prices starting at £9.95, the non-allergenic designs have passed all EU safety
romantic and modern edge.                                                      regulations and can be worn for a variety of occasions.

Stand: N-G14
Tel: 01832 732 185
Renowned Australian company Olga Berg
has been in the handbag business since the
mid 1990s, and for must have looks the
spring/summer 2008/09 collection doesn’t
disappoint. Olga Berg’s newest range is
available for forward ordering and features
stunning pieces inspired by the handmade
look of 1970s patchwork bags to the high-
gloss patent leather envelope clutches of the 1950s. Visitors can expect to see stylish overnight bags in
shiny faux skins or boxy, metallic wallets alongside the floral embroidered totes of the softly shaded Gypsy
collection. For a complete contrast, customers can add a daring colour statement of grassy greens, fire
engine reds or mustard yellows. Retro styling comes in the form of woven clutches in fuchsia, aqua, purple
or tan and shoulder bags in black, coral, navy, red or taupe, all contrasted with a gleaming flash of white. A
bright splash of colour also graces eveningwear, with candy coloured satin clutches in austere oblong styles
featuring bow, diamante, or pleated finishes.

                                                                      Stand: N-E22
                                                                      Tel: +44 (0)161 830 1552
                                                                      Echoing the latest fashion trends, but with Bedazzled trademark edge, the new
                                                                      collection from this distinctive company embraces favoured winter tones of teal blue,
                                                                      charcoal grey, and black with a pinch of chilli pepper red. The varied collection features
                                                                      theatrical, sparkling designs as well as delicate, feminine pieces, and Bedazzled will
                                                                      also be releasing a smaller collection in warm copper and charming antique silver. As
                                                                      an added bonus, the company will be giving away free champagne and chocolates to
                                                                      all of their friends each day of the exhibition to celebrate the launch of the collection.
                                                                      Customers who place an order at the show will also receive a champagne chocolate
                                                                      goodie bag with the chance to win a free champagne gift set.

                                                                                                                                                        ATTIRE 37
Daring from
      down under
                                                         Lizzie and Mark Shea recently introduced Lulu Australia bags and
                                                         accessories to the UK, which includes the Tantrums kids range. We
                                                         spoke to them about their successful distribution venture...
Lizzie and Mark Shea, from Bury St Edmunds in              What gave you the confidence to launch the
Suffolk, were working in Singapore last year, when          Tantrums brand here in the UK?
a visit to a consumer fair left them amazed at how         We have both had successful careers in the business
one brand, selling kids bags and accessories, was          world, my background is in FMCG marketing, as
inundated by customers and was constantly selling          a marketing manager on brands such as Britvic,
out of all their stock.                                    Golden Wonder crisps and Andrex, while Mark
   After closer inspection, they then noticed the          has worked in the financial services market as a
popularity of the distinctive style and fabrics of the     director for Barclaycard.
Tantrums collection further afield, on the beach,             Most recently Mark has been the MD for Asia,
at school and in playgroups, then discovered it was        which is where we first came across the Lulu
part of the Lulu Australia range.                          Australia brand.
    With a solid background in marketing, running
top FMCG brands, Lizzie and Mark consequently              How would you describe the brands?
decided they had spotted an opportunity and on             The basic philosophy behind each Lulu Australia
leaving Singapore to return to live in the UK, they        collection, is that the range is fun, colourful,
contacted Lulu Australia, a company that had               practical, durable and fashionable. Each eye-
been successfully selling bags and accessories in          catching design offers a number of bag styles
Australia and Asia since 2000, to enquire whether          from beach bags to laptop bags and large totes to
the brand was being distributed in the UK.                 bowling bags.
   The rest is history. Lizzie and Mark gained                Encapsulated in the brands trademark PVC, the
the exclusive distribution rights for the UK and           hardwearing fabric bags are all about 1950’s and
launched Tantrums at the Premier Kids Trade Fair           1960’s retro appeal and durable functionality.
on the 6th July 2008 at Birmingham NEC.                       The brand is reasonably priced, to allow
   We spoke to Lizzie about their venture and the          consumers to delve more deeply into the range and
future plans for the brand…                                buy some of the many matching accessories such as
                                                           wallets, coin purses, toiletry bags and scarves.
                                                              In addition, over the past three years in Australia
                                                           and Asia the Tantrums children’s range has been
                                                           launched, reflecting exactly the same style as the
                                                           grown-up bags.

                                                           Tell us a little about your current collections?
                                                           We have recently launched two brand new bag
                                                           ranges, ‘The Collectables Collection’ and ‘The           How often will you launch new ranges?
                                                           Vintage Collection’.                                     Our intention is to launch new ranges every
                                                              The Collectables Collection has a whole variety       six months. As a result, retailers will be able to
                                                           of bags for all occasions, but the essence of the        introduce new stock to customers regularly.
                                                           beach culture is very prevalent with its fresh and
                                                           vibrant designs.                                         How do you promote the brand?
                                                               The Vintage collection brings the brand more         We are starting with trade fairs, such as the
                                                           into the city and the UK’s range of seasons, whilst      Spring Fair and Premier Kids for our kids range.
                                                           still maintaining the fun element of the brand.          In conjunction, we are approaching multiple
                                                              Tantrums is a kids range of backpacks and             and independent retailers through one to one
                                                           accessories that carry the same brand values as          presentations, email campaigns and we are keen to
                                                           Lulu Australia.                                          set up a network of agents.

                                                                                 E          legant
                                                                                 The Elegant Emporium will be
                                                                                         exhibiting at

                                                                                   Top Drawer Stand B34
                                                                                  Autumn Fair Stand K58
                                                                                   Many new lines available.
                                                                                     Everything in stock.

                                                                                 We will also be exhibiting our

                                                                                      range of jewellery
                                                                                       at Autumn Fair.

                                                                                      We look forward to
                                                                                      seeing you there.

                                                                                                01959 563215
What type of outlet would your brands suit?
The brand will suit not only multiple retailers at the mid-top end, but
independents too and some of the designs would sit well in surf shops as well!

Do you have a website?
We have a splash page for Lulu Australia ( and
Tantrums ( The Lulu Australia page leads customers
to the international website for the brand and the Tantrums page leads
consumers to an on-line catalogue.
   We used the imagery already developed in Australia for the website and
tried to make it as simple and clear as possible.

How do you view the current accessories market here in the UK and what
trends do you see emerging over the coming months?
I think it is very exciting at the moment with consumers prepared to bold and
express themselves. The good news for us is that polka dot and stripes seem to
be predicted to be a big hit.

What do you enjoy most about your role?
The challenge of generating awareness of a new name in a market is always
exciting. Also the sales process for us as distributors is great and actually
getting buyers to hold the product that we have confidence in at trade fairs,
plus getting positive feedback and orders I think will always be a buzz!

What do you believe is the key to running a successful retail business?
I think keeping abreast of the trends and being brave enough to be the first to
introduce new products counts for a lot. As does having a good accountant!

What can we expect from your brands in 2008/2009?
The brand is growing tremendously fast, with Lulu Australia concept retail
stores being launched in Singapore and Malaysia. As a result there are many
line extensions coming through such as sleepwear, swimwear, watches and of
course a new range of bags and accessories. A

 Further information
 For more details call +44 (0)1284 788 273 or visit
ATTIRE                           Accessories
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                   C & W Global Ltd
                  Wholesale of Fashion Handbags &Travel Goods

     C & W are inviting everyone to visit our stand R33 in Moda
     where our friendly team would like to welcome you to our
         exciting range of fashion and travel accessories.

C & W Global Ltd, 283 Hackney Road, London E2 8NA
tel: 02077394849 email: web:

Date: 10th-12th August 2008
Venue: NEC, Birmingham
Opening Times: Sunday and Monday
9am-6pm, Tuesday 9am-4pm

Moda Preview                       All encompassing exhibition, Moda continues to develop the
                                   relationship between the retail sectors. Read on to find out what’s
                                   new this season...
                                   Ranked as the number one fashion trade event           Menbur, Passigatti, Ruby Rockit and Zuekoo to
                                   in the UK, according to AEO top 50 trade               name a few.
                                   exhibitions ranked by net space, Moda once again          Retailers will also find fantastic new women’s
                                   breathes new life into the halls this season with a    footwear collections to add to their clothing and
                                   raft of fresh brands and ideas.                        accessory offering, with brand new celebrity arrival
                                      A diverse and inspiring line up sees new            Jessica Simpson footwear stepping over from
                                   collections in all sectors, from footwear to           across the pond.
                                   accessories, and womenswear to menswear.                  Other exciting first time exhibitors to watch out
                                      New for this season, Moda Accessories will see      for at Moda Footwear include fellow US brands
                                   its most significant move to date with a dedicated      BCB, Max Azria, and Vince Camuto Signature.
                                   Accessories section located in Hall 18. This re-       Also taking part for the first time are Kadam, Dick
                                   zoning is an attempt not only to aid navigation        Boons, Romilly Jane, Softwaves, and Palladium,
                                   of the larger event and help accessories specialists   showing alongside established ladies favourites
                                   easily find what they are looking for, but also         Bourne, Bronx, Crocs, Hispanitas, Hush Puppies,
                                   to allow buyers to view accessories alongside          Lotus, Menbur, PERtu and Ravel.
                                   current clothing trends detailed in the menswear          Hot retail tips and trend overviews within
                                   and womenswear sections of the show, an idea           Moda’s free seminar programme will also help
                                   that can surely only benefit sales. Brands new to       buyers to get the most out of their season, and with
                                   Moda Accessories this season include Prickly           womenswear, menswear, footwear and accessories
                                   Pear, Noeoli Italia, Oceana 2, Dicristina, George      all under one roof, there has never been a better
                                   Stuart and J.Bees Millinery. These new additions       time to visit Moda. Visit for
                                   to the schedule will be showing alongside regular      further information on catwalk and seminar times,
                                   and valued exhibitors such as About Face, Dents,       full exhibitor listings and much more. Tickets for
                                   Barbara Easton, Dante, Fabio Dericci, Gaby’s, The      the exhibition are free, and visitors can pre-register
                                   Hat Studio, Topazglow, Smith & Canova, Mint,           online or call +44 (0)845 7444 982 to attend.
                                                                                                                                  ATTIRE 43
Exhibitor Previews
Moda Footwear
                                                       Hall 19 Stand FK22
                                                       Tel: +44 (0)1604 491 222
                                                       Rieker’s autumn/winter shoes and boots are
                                                       designed to be so stylish and versatile that
                                                       customers will never have to compromise
                                                       on comfort, with styles from slouchy flats
                                                       to chunky heels available in the range. The
                                                       family-run company has an established past,
                                                       having designed value-for-money footwear
                                                       that is precision-made from up to 50 parts for
                                                       130 years. All Rieker styles utilise the same
                                                       multi-award winning AntiStress technology
                                                       to ensure flexibility and shock absorption,
                                                       spreading pressure over the entire surface of
                                                       the air-cushioned soles. This season, cuffs, zips,
                                                       buttons and buckles have been used to add an         HOLSTER
                                                       edge to Rieker’s brilliant new range of classic      Hall 19 Stand S19
                                                       knee-high and trendy ankle boot styles.              Tel: +44 (0)1428 654 341
                                                                                                            Australian boutique accessories brand Holster
ODEON                                                                                                       will be launching a range of children’s jellies
Hall 19 Stand FF22                                                                                          alongside its collection of best-selling diamanté
Tel: +44 (0)1706 212 512                                                                                    jelly sandals at Moda. The label, which was
Jacobson Footwear is back at Moda with a                                                                    launched in the UK two years ago, now has
stunning collection of high fashion footwear                                                                around 180 independent stockists nationwide.
from Odeon. The collection includes many                                                                    Variations on the adult jelly theme abound
key fashion styles for both day and evening                                                                 for spring/summer 09, with the use of hessian
wear, with a focus on patent high heeled styles                                                             soles and jelly uppers, whilst buttery soft suede
offering deep rich tones of red and tan teamed                                                               combined with mother of pearl and diamanté
with classic black. All of the styles in the                                                                are key features of the handmade leather sandal
collection are predicted to be very popular by                                                              range, which incorporates flats and wedges
the company, especially as creative finishing                                                                that have been made in Bali. New additions to
touches used on a number of products include                                                                Holster’s best-selling coconut belt range will be
the use of zips and metal rivets, giving the                                                                showcased at the event, as well as items from
footwear a highly desirable fashion edge.                                                                   new Italian handbag designer Teresa Cambi.

Hall 19 Stand FK24
Tel: +44 (0)1482 334 590
Since its launch in 2004, British brand Bourne has successfully established a reputation for uniquely designed women’s occasionwear, as can be seen in the
flawless spring/summer 2009 collection. The signature Modern Romance range features stunning fabrics, detailed finishes and gorgeous colours, whilst the sharp
Daywear range includes sleek leather, patent and chic skin courts and accessories. Bourne also have consumers’ holiday-wear covered with the bright Sultry
Summer collection, which features hot metal tones, flirty heels and wooden wedges.

Capiz & Chartage
 Jewellery, Handbags and Accessories

 View our Full Autumn/Winter ‘08 collections

              Moda Stand N5
      Autumn Gift Fair Hall 4 Stand H50
  Call for an appointment or colour brochure
T: 01449 775566 E: F: 01449 774499

                          Pure - stand J95
                         Moda - stand M20
Pure - Stand K6
Moda - Stand M28

                           Tel: +44 (0)1606 869333

Exhibitor Previews
Moda Footwear
                                     MENBUR S.A & PILAR ABRIL
                                     Hall 19 Stand FK21
                                     Tel: +44 (0)1924 491 411
                                     Spanish Footwear brand Menbur targets
                                     the ocassion wear market with bags to
                                     match, and will shortly have a ‘stock
                                     on line’ order system for all existing
                                     customers which can be seen in action
                                     at Moda alongside the latest designs for      RAVEL
                                     summer 2009. Menbur have not taken            Hall 19 Stand FJ30
                                     their eyes off the target with this season’s   Tel: +44 (0)1706 212 512
                                     collection by improving the product           Following a well-received debut collection, Ravel’s second range under
                                     in design, colour, and finish. The range       Jacobson Group has endless appeal. Exuberant sandals, stylish flats and
                                     from the younger, trendier sister to          killer heels all capture Ravel’s unique signature of offering amazing upper
                                     Menbur, Pilar Abril, concentrates on day      patterns, eloquent finishing touches and exceptional attention to detail. The
                                     wear with matching handbags and shoes         spring/summer ’09 collection will be previewed at Moda and incorporates
                                     that are a reflection of today’s trends at     wooden platforms, mirrored stilettos, and raffia covered wedges united with
                                     an affordable price, which continues to        patent leather uppers, pearlised designs, and striking satin combinations in a
                                     be a high priority for this brand.            marvellous colour palette of tonal shades, metallic hues and striking brights.


                                                         GABY’S LTD
Hall 19 Stand N29
                                                         Hall 18 Stand M20
Tel: +44 (0)1273 472 728
                                                         Tel: +44 (0)1606 869 333
The founder of Prickly Pear’s European
background is reflected in the unique style of the
                                                         The Gaby’s collection for autumn ’08 is varied in design and materials, featuring black/muted silver in
company’s designs, which are considered to be
                                                         chunky necklaces, bracelets, and the popular Gaby watches. The collection has been expanded to show
classic with a twist. The products are innovative
                                                         a more extensive range of pearl designs, from large size single strands to multi-strand items in classic,
yet practical, and stylish yet suitable for every
                                                         graphite and purple tones, as well as sophisticated black and ivory combinations with a fantastic
occasion. Prickly Pear’s winter 2008 collection
                                                         selection of magnetic pieces. Gaby’s signature Italian collars take pride of place this season, and shades
incorporates beautiful colours and designs, such
                                                         of red and purple are teamed with black in both the jewellery and handbag collections. The new
as the Camargue Range, a glorious blend of
                                                         Gabriella handbag collection consists of affordable and luxurious, large day bags in synthetic fabrics
leather and ponyhide. In addition to this are a
                                                         and smart textures. A total of 18 feminine and practical designs are on offer within the collection, all
selection of exciting fabrics, including stunning
                                                         of which are expertly finished in a palette of scarlet, purple, petrol, charcoal, and black, with wholesale
chenille, and the company’s usual highest quality
                                                         prices from £17.95.
leathers and suedes.
                                                                                                                                                        ATTIRE 47
Exhibitor Previews
Moda Accessories
Hall 18 Stand N16
Tel: +44 (0)1959 563 215
Web: www.elegant
In keeping with the
sophisticated aesthetic of
the autumn/winter season
Elegant Emporium are
aiming to add some                                                                  BOLLA BAGS
sparkle to retailer’s                                                               Hall 18 Stand S41
business by adding                                                                  Tel: +44 (0)8456 430 777
some Preshhus pieces to                                                             Web:
their collection. The eye                                                           Bolla launches “Crystabelle” as a patch brand in the UK this season in
catching Preshhus range                                                             black, brown, and dark multi colours in a striking and subtle combination
is inspired by old school                                                           of nappa and suede leather. The highly commercial Purple Haze leather
Hollywood glamour, and                                                              collection features a light grain finish and follows the seasonal trend of bold
features vintage style                                                              colour. The Designer Stripe collection is made from cow antique leather and
pieces in rich tones that                                                           features dramatic black combined with three earth tones of dark brown, mid
even screen icons would                                                             brown, and honey, and has received considerable interest as it wisely caters
covet. These sleek items                                                            for the volume market.
are sure to be a hit with
consumers, and come with
functional and fantastic
packaging to complete
the look.

                             Hall 19 Stand P10
                             Tel: +44 (0)1525 722 722
                               Kelevra originates from Indonesia, and carries
                                with it years of tradition in an exclusive
                                   selection of handcrafted items made by
                                     talented local artisans. Each handicraft has
                                           its own originality and uniqueness,
                                              and each material that is used can
                                                be found in the environment         CHARTAGE
                                                in which it is produced. The        Hall 19 Stand N5
                                               company’s manufacturing and          Tel: +44 (0)1449 775 556
                                              design techniques support local       Web:
                                            design and trade, encouraging           Moda will see Chartage launch their new a/w ’08 collections with a larger
                                          ideas to flourish and providing            than ever stand, featuring eye-catching day pieces as well as party and
                                        creations to be experimented with. The      occasion lines. Predominant colours are subtle tones of plum and grey, or
                                         designs originate through the vibrant      black mixed with red or fuchsia for impact, and the company also has an
                                            Indonesian culture and are adapted to   increased range of pearls in new seasonal shades. Belts will feature heavily
                                             suit European trends and colours, as   in this a/w collection, and many new designs can be seen in original and
                                              can be seen in the neutral hues and   unusual materials. As ever, an abundance of new handbag designs will also
                                                  fringe detail if the new items.   be available, from elaborate occasion bags to in-house designs decorated
                                                                                    with acrylic stones and crystals. Price points for most pieces will be held so
                                                                                    that they will retail under £29.95.

                                    Isn’t it time you bought British?
                • Short lead times, huge palette of vibrant colours and fresh new styles – made to order
               • All British and European suede’s, leathers, sheepskins, metalwork, zips, buttons & trims
               • Surprisingly good value – (no import duties or vast freight costs). – 1-year full warranty

                            Owen Barry will prove to you it is worth while

                  Tel: 01458 442858 • •
                                Owen Barry Ltd, Long Lane, Walton, Somerset, BA16 9RF

Call +44 (0)20 7812 9800
MODA - Hall 19 Stand FM33

                                                                     Scarves, Jewellery, Fascinators, Belts & Bags

                                                                                                  View our full collection at :

                                                                                                  Autumn Gift Fair NEC Hall 4
                                                                                                         Stand G38

                                                                                                     Moda UK NEC Hall 19
                                                                                                          Stand R4

                                                                                                            T: 0151 525 6999
                                                                                                             F: 0151 525 4547
MODA on Stand P39

Exhibitor Previews
Moda Accessories
                                                                                    BIG METAL
                                                                                    Hall 18 Stand N14
                                                                                    Tel: +44 (0)207 701 0005
                                                                                    London company Big Metal is a highly reputable and creative wholesaler of
                                                                                    great quality costume jewellery at impressive prices. Big Metal strive to offer
                                                                                    attractive and affordable items, which can be seen in the feminine designs that
                                                                                    effortless tap into seasonal trends for floral, ethnic, and star shaped jewellery.
                                                                                    Brands from the company include the original, pretty Big Metal range and the
                                                                                    fresh and funkier line Ruby Rockit, as well as a dazzling selection of exclusive,
                                                                                    handmade Swarovski crystal designs.

Hall 18 Stand R29
Tel: +44 (0)20 8658 3634
Stephen Collins is a family business which has been supplying beautiful
quality ladies belts for an impressive 40 years. The range consists of over
100 styles to suit the style of a range of consumers. For the new season the
company have added a gorgeous selection of new designs in snake prints,
patent finishes, and suede belts in wide waist styles, as well as low slung styles
to flatter all shapes and sizes. The colour palette consists of classic black,
grey, and brown belts, as well as vivid purples, burnt reds and teal to instantly
transform ordinary outfits.

Hall 19 Stand S55
Tel: +44 (0)113 282 3508
Taurus Leather are breaking new ground
this season with two stunning collections
of handbags from major fashion houses
in Paris and Naples. As main distributors
in the UK, Taurus are introducing into
the market fashionable designer brands
from Europe with the minimum of
stress for retailers.
   The stylish Caro Elite and Varriale
Pelletteria brands are market leaders
in France and Italy, both in PU and
                                                                                      LITTLEARTH UK LTD
leather with prices ranging from
                                                                                      Hall 19 Stand P50
a respectable £15 to £150.
                                                                                      Tel: +44 (0)161 832 9099
Both of these new ranges
can be seen on the
                                                                                      The philosophy of eco-friendly company, Littlearth, is all about taking a
Taurus Leather stand
                                                                                      simple and ingenious recycling idea, a splash of creativity and a whole lot
at the exhibition.
                                                                                      of style to create what is arguably the most sophisticated range of eco-
                                                                                      fashion handbags to date. Fully endorsed by jewellery giant Swarovski’s
                                                                                      exciting new Crystalized concept, each handbag is embellished with scores
                                                                                      of stunning 14 point crystals. The newcomer on the trendy Littlearth
                                                                                      catwalk this year is the Fender Flair Runway handbag, a chic design that is
                                                                                      sure to capture the attention of ladies with an eye for serious style.

                                                                                                                                                        ATTIRE 51
Evening Star
                                                                                                          The rapidly approaching autumn/winter
                                                                                                          season provides the perfect backdrop for
                                                                                                          fabulous evening footwear, with consumers
                                                                                                          seeking out the perfect pair of shoes to offset
                                                                                                          their long prepared party looks. In the run
                                                                                                          up to such a potentially busy and profitable
                                                        As the industry steps into the                    season it is important to buy intelligently and
                                                        autumn and winter months,                         stock a combination of the most enduring
                                                        we focus on the evening                           and exciting styles to secure success.
                                                                                                             Three trends that are sure to be a hit are
                                                        footwear trends that are set                      shining metallics, sultry peep-toe styles and
                                                        to shine next season...                           cosmopolitan, faux-animal skin footwear,
                                                                                                          all of which tap into consumer needs whilst
                                                                                                          being practical purchases. Read on for our
                                                                                                          pick of the best new styles...



 Metallic tones have become
 a consumer favourite and
 continue their glamorous reign


                                              4                                                    5                                                      6

1. Menbur – Call +44 (0)1924 491 411 or access, 2. Stuart Weitzman – Email or vist, 3.
Salvador Sapena – Telephone +353 876 546 000 or visit, 4. Gil Carvalho - Call +44 (0)20 7262 2658 or access,
5. J Valas – Telephone +44 (0)20 8453 5550 or visit, 6. Stuart Weitzman – Email or access


                                                                                                         Classic peep-toe footwear in a
                                                                                                         high fashion finish is the shape of
                                                                                                         the season



                                              4                                                   5                                                   6

1. Bourne Shoes – Call +44 (0)1482 334 590 or visit, 2. Gil Carvalho – Telephone +44 (0)20 7262 2658 or access www.gilcarvalho.
com, 3. Rainbow Couture – Telephone +44 (0)1392 207 040 or access, 4. Stuart Weitzman – Email or visit, 5. Salvador Sapena – Telephone +353 876 546 000 or visit, 6. Ravel – Call +44 (0)1706 212 512 or email
                                                                                                                                              ATTIRE 53

                                                                                                        In line with handbag trends,
                                                                                                        faux-animal skin adorns the
                                                                                                        most sophisticated of shoes



                                              4                                                  5                                                    6

1. Menbur – Call +44 (0)1924 491 411 or access, 2. J Valas – Telephone +44 (0)20 8453 5550 or visit, 3. Stuart
Weitzman – Email or access, 4. J Valas – Telephone +44 (0)20 8453 5550 or access,
5 & 6 Terry De Havilland – Telephone +44 (0)1252 730 618 or visit



working ethically for stunning jewellery

     International Jewellery London Stand G835
               Autumn Fair Stand 4H63
          Top Drawer Autumn Stand G-H91   e:   t: 07786387906

                                                                                                   Jewellery by Tracy Matthews Designs at kj’s laundry:
                                                                                                   18ct gold plated brass, small hammered cuff, 18ct
                                                                                                   gold plated brass, small smooth cuff, 18ct gold plated
                                                                                                   brass, smooth medium cuff, Sterling silver cast ribbon
                                                                                                   pendant necklace, 18ct gold vermeil cast ribbon
                                                                                                   pendant necklace.

A love of fashion but a frustration at the lack of good quality clothing and accessories at a reasonable
price, prompted Jane Ellis and Kate Allden to open their award-winning fashion boutique in London,
kj’s laundry. We spoke to them about their success…
Opened in March 2006, kj’s laundry is
the brainchild of shopping partners, Jane
Ellis and Kate Allden.
  The multi-label, NYC-inspired fashion
boutique in London offers international
labels alongside leading brands and has
quickly established itself a strong player
in the competitive London shopping
scene, as well as garnering much praise.
  A favourite of fashion-conscious
celebrities like Keira Knightley, the
store recently won both the Time Out
Shopping Award for Best Local Boutique
and the award for Best Boutique in the
inaugural London Fashion Awards,
supported by the British Fashion Council.
                                             What prompted you both to open the store?
  Owners and buyers Kate and Jane            We had both previously worked for large corporate
oversee all aspects of running the           retails, (Kate in product development and Jane in a
store from buying, marketing and             creative role).
merchandising, through to internet              We both realised that we wanted to work for
direction and customer service.              ourselves and began exploring possibilities. We
                                             both loved fashion, but were finding it hard to find
  They obviously have a brilliant eye
                                             clothing that was individual and of good quality at
for editing collections and work hard to     a reasonable price… hence we opened kj’s laundry.
source new talent worldwide that sits
next to established labels. Their many       Why did you name the store, kj’s laundry?
accessory labels include Bing Bang,          We wanted the store to have a New York, Soho
Tracy Matthews, Sonya Kashmiri and           feel, as opposed to a Parisian boudoir and we
                                             thought kj’s laundry was personal and friendly at
Abbas, (as seen on Sarah Jessica-Parker),
                                             the same time.
with shoes by LA-based dancer turned
designer, LD Tuttle.                         What do you enjoy most about your roles?
  We caught up with Jane and Kate to         Meeting customers and the freedom to make our
ask more…                                    own choices.


                                                                                    Ultimate Style...

                                                                                    ...A World Filled With The Most
                                                                                       Extravagant Fashion Accessories

                                                                                     ...Walking Through Boulevards
                                                                                         Inspired By Europe’s Most
Tell us a little about your accessories range                                             Sophisticated
We have great success with our numerous jewellery ranges. Currently we stock
                                                                                           & Glamorous Cities...
Alex Monroe, Tracey Mathews, Catherine Weitzman and Lisa Levine. Mostly
we sell fine jewellery, as opposed to larger, statement pieces.

How often do you launch new brands?                                                   ...Sipping Champagne & Blinis
We launch new brands to our range in store every season.                                   With Friends And Colleagues
                                                                                         In Spectacular
Where do you source products?
We source product ranges in New York, Europe and South America.

How do you promote your business?
We work with a PR person and we regularly talk to our customers via mailings
and text messaging.

Who designed your website and have you found it to be successful?
ID76 designed our website ( It has been successful as
people loved its originality, which inspired them to visit the store and shop for
product off the internet shop

What accessory trends do you feel are currently lacking in availability?
It would be great to find some original, mid-price accessories, as currently we
find that there are a lot of either luxe or value brands.

What do you believe is the key to running a successful retail business?
Listening to your customers and sourcing great product are imperative. Our
trick is offering international labels that are not available elsewhere, alongside
established brands. A

 Further information
 kj’s laundry, 74 Marylebone Lane, London, W1U 2PW. For more details call
 +44 (0)20 7486 7855 or visit
                                                                                                                  ATTIRE 57
Unique Boutique
We speak to Mark Greenhalgh about a stylish new trade show that promises buyers
and exhibitors a lavish buying experience like no other…

Imagine yourself transported to the boulevards of                                                               look incredible, and for the exhibitors I knew
Barcelona. You are strolling along Las Ramblas,                                                                 that if they were offered a spectacular showcase
past the chic cafés with the aroma of their freshly-                                                            for their products where they could simply arrive,
ground coffees and cappuccinos, and into some                                                                    set up their display and sell, it would take a lot of
of the über-cool glass-fronted fashion boutiques                                                                effort out of planning trade shows and save them a
furnished with bespoke furniture and lit with                                                                   huge amount of money on bespoke stands.
chandeliers. This is exactly the scene the organisers                                                              We have managed to achieve all of these
of the new show, Boutique by Chic, are hoping to                                                                basic principals in the new show which we hope
recreate this October, within the unlikely venue of                                                             will become the most anticipated diary date of
the Ricoh Arena in Coventry.                                                                                    the season for the buyers who are very serious
                                                                                                                about their work but who also love to relax in a
We caught up with Mark Greenhalgh to find out                                                                    prestigious environment.
more…                                                   before the Milan show.                                  Boutique will offer over 100 of the world’s finest
                                                          The Boutique by Chic show is perfectly                fashion accessory brands, including handbags,
What prompted you to launch Boutique?                   timed shortly after the Mipel fair to allow the         gloves, scarves, jewellery, lifestyle travel products,
As you know, Chic has always been an extremely          manufacturers to produce final samples and               umbrellas, shoes, belts and watches. Furthermore,
successful show; indeed, it is considered by many       distribute them to their international sales            one of the blocks at the show has been booked by
to be an essential function of the UK fashion           personnel. Buyers and sellers can now make their        the region of Naples in Italy who have selected
accessory industry.                                     orders very early in the season without the risk of     10 of their finest accessories manufacturers to
   We are now in our 15th year and, more than ever,     short delivery, and more essentially missing those      showcase a variety of handbags, belts and other
the “Buy in the season...What you want, When            key trends which in my experience are always the        luxurious accessories.
you need it” proposition helps retailers take the       key collections.                                           All buyers will be welcomed to Boutique with
guesswork out of their buying, so they never need                                                               champagne or delicious cappuccinos. The catering
to be overstocked. That is what makes Chic unique       How did the design of the show come about?              facilities will offer exceptional food at reasonable
when compared to other trade shows.                     I have been working on this extraordinary concept       prices. Our first season’s theme for the food area
   Over the past few years the fashion accessory        now for over two years. I realised the industry         is Spanish, so we will be serving tapas and sangria.
market has increased so rapidly and opened doors        needed something extravagant, sophisticated             This will be modelled on the famous Barcelona
into the fashion boutiques and shoe retailers. There    and glamorous to attract the ultimate brands and        Café de l’Opera on Las Ramblas.
are also many more European brands becoming             fashion buyers.                                            There will be lots of surprises in store for
popular and the consumers are demanding access             My favourite city break destination is Barcelona     visitors, but the few hints we are dropping is
to the brands they desire.                              and I have been intrigued with the history of their     to expect pagodas, fountains and chandeliers...
   These stores and manufacturers work to               culture and architecture for many years. I realised     imagine being in heaven surrounded by the most
completely different seasons for buying and selling      whilst at one of our events that the external corners   incredible fashion accessories you could never have
and we have been constantly asked to stage a show       of the stands at the show were never used to good       imagined, and you won’t be far wrong! There’s no
to satisfy the demand for this market.                  effect and that if we removed them diagonally we         other buying experience in the UK like it.
   I have been personally involved in the leather       could produce five metre intersections from three           H. Due O have kindly offered to sponsor our
goods industry now for over 18 years, running           metre aisles which the principal they founded           Italian-themed evening party for exhibitors
a distribution company specialising in Italian,         in Barcelona called “l’exaimple” which is the key       and visitors. They will be sending over specialist
French and German products, but I also sell from        element which allows the city to have such elegant      connoisseur wines from Lake Garda and Lake
huge stocks in my UK warehouse so I have a great        boulevards and space for fabulous fountains and         Como for the event. We will also be serving special
understanding of both markets.                          other outdoor structures.                               martinis and fine cheeses.
   The fashion clothing events offer some exposure          I also thought about the buying philosophy
to forward order brands, but for many Italian           which is successful in the fashion industry. Buyers
producers, particularly, they only finalise their        need to travel for many weeks at a time in order
collections at the Mipel exhibition in Milan. I have    to see all the brands which are important to them,
found from my experience that this often means          generally in showrooms dotted around the key
that orders are short supplied or, even worse, I        cities of Britain.
                                                                                                                  Further information
                                                                                                                  Find out more about the event at
have to revisit the stores personally to show the key      My next aim was to create fabulous “showroom”
ranges which react to fashion as it evolves directly    environments which would make the products

    You Are Imagining...

                                     by chic
  The Show For Fashion Buyers...

          Europe’s Finest
    Fashion Accessory Brands

   The Most Lavish, Glamorous
        Buying Experience
      Ever Staged In The UK

  Expect Fountains, Chandeliers,
Complimentary Champagne & Blinis,
  Extravagant Showrooms Filled
     With Beautiful Products.

    Dress Up & Bring The Girls
  It’s The Event Of The Season...

      26 - 28 October 2008
        The Jaguar Exhibition Hall
            The Ricoh Arena
             Junction 3, M6.
                CV6 6GE
                           Diary of
                              an SEO trial
                           Part 4
                           The vast majority of new visitors come to websites from search engines. If you want
                           your website to be seen in the search engines then Search Engine Optimisation
                           (SEO) is essential. Yet the practice appears to be surrounded in secrecy, and finding
                           a company that will successfully optimise your website at an affordable price is a
                           not easy.
                             In this the fourth installment of technology expert David Mackley’s trial with
                           a Search Engine Optimisation (SEO) company he reveals the ups and downs of
 David Mackley
                           what it’s like trying to get your website optimised.
Further information        Key project dates so far:                      in the early 1990’s it may have worked but      operations. In today’s harsh business
David Mackley MBA          • One week in: Search terms agreed. The        search engines are far more sophisticated       climate, any retailer worth his salt needs
BSc is MD of               project plan is confirmed.                      now. Consider the size of Google now, it        to make automation his friend. Be it in
Intelligent Retail,        • Two weeks in: Initial ranking report         has a market value of nearly $200 billion,      terms of the operations or the workflow,
leaders in multichannel    shows just how low we rank in the search       that is comparative with BP! This value         every process on a daily basis needs to be
EPoS and websites for      engines for our selected search terms.         is largely based on it being the most           automated. Why so? It’s because today’s
independent retailers.     • Three weeks in: I was asked to choose        effective search engine in the world.            customers are far too finicky to forgive an
He can be contacted        which style of copy writing I preferred.       Like BP, Google has significant research         item out of stock. They are impatient and
on +44 (0)845 680          • Four weeks in: Problems giving access        resources, but rather than invest in oil,       want things done fast.”
0126 or dmackley@          to my website. SEO company add                 gas and alternative energy exploration,   ‘performance tracking’ to my website           Google invests in maintaining its number        Aargh! And it gets worse. It goes on
                           so they can provide me with regular            one position in delivering the right web        to read: “Geographical redundancy is
                           monthly reports.                               page. So you can guarantee it is not easy       an absolute given in any EPoS Retail
                                                                          to fool Google. The very best way to            software”. What? I have absolutely no
                           Five weeks in: Optimisation begins…            optimise a set of words for Google is to        idea what they are going on about! The
                           The setup phase of the SEO project             write it in the very best way for a person      second article about “EPoS solution UK”
                           is now complete. Now the work really           (your target market) to read.                   is just as bad.
                           begins on optimising my website. It
                           appears one of the first things they do           Today I received a jolly email from our       I start to edit the copy they have provided,
                           is write six or seven paragraphs of text       SEO project manager, which made me              but before long I give up. The structure
                           around each of my 20 selected search           smile… but not for long!                        is so poor it just needs to be re-written.
                           terms. These paragraphs will become live         “Hi David, Cheers Up! I am pleased to         I email the project manager stating how
                           pages on the website. Google pays a lot of     present your articles for Intelligent Retail.   bad it is and he replies: “Cheers Up!
                           attention to the words on a website, and       Please approve the words you like most.”        Thanks for your kind information, we are
                           uses complex algorithms to evaluate how          Two pages of text are attached, each          just getting to know how to work with
                           valuable a page is for a visitor in relation   one based on a search term. The first is         each other. Have a nice day.”
                           to a particular search term. It’s very         about “EPoS retail software”. I start to
                           simple, if someone types “EPoS solution        read it, and before I get to the end of the     Six weeks in: Changes to important
                           UK” into Google and they subsequently          first paragraph I wonder what on earth is        website files
                           land on a page that is well written and        going on. The first page of the paragraph        The SEO company started to edit some of
                           informative about that phrase, then            reads as follows:                               the central files on our website.
                           Google has done its job.                                                                       All eCommerce websites have central
                              So words are important. And there is        “Automation of retail workflow is a must         engines that control important aspects of
                           no point trying to trick Google by typing      in today’s competition. Gone are the days       the site. Great care must be taken when
                           in “EPoS solution UK” 5,000 times. Back        when retailers could get by with manual         editing these as bugs can be introduced

quite easily. Just as any self-respecting     phrase, “EPoS equipment software”.
website company would want to do, we          It starts off reasonably well enough, but
wanted to tightly control changes to these    as I read on it is still nowhere near the
files. So rather than letting them edit the    standard I would want on my website. It’s
live site directly we set up a development    important these words are right because
website specifically for them to make          they are the first thing visitors will read
changes and test in a safe environment.       when clicking from Google. Again I write
We gave them detailed instructions on         back and ask them to try again.
how to make changes to this site but they
are still sending me files and asking me       Eight weeks in: Month two ranking
to upload them myself. I have probably        report
communicated this five times by now,           I received a report showing no
mildly frustrating! This is the downside      improvement whatsoever in how my
of working with such a remote company,        website responds in the search engines
language is a bit of a barrier at times.      for my selected search phrases. Well, to
   A tip here for anyone looking to           be honest there was an improvement for
appoint an SEO company. Before                the term “Retail Software Programs” in
appointing a company, ask your web            MSN (a comparative minnow to Google)
designers how they will grant access for      which changed from being not listed
the SEO company to edit your website.         to being 48th in the list. There were no
They may only give restricted access for      improvements in Google or Yahoo. I
fear of bugs being introduced (bugs can       expected this though, need to give the
cause problems for your web visitors or       program at least four to six months to
even bring the site down, and it may well     really start to have an effect. A
be left to the web company to get the site
working again). Find out how they can
work together with the SEO company              RANKING REPORT 2
before appointing them. It can be easier        • Number of my chosen search
if the web design company can do the            terms ranked 1-10: In Google: 0 In
SEO as they have all the access rights          Yahoo: 0 in MSN: 1
they need.                                      • Number of my chosen search               Next issue – In part five see what
                                                terms ranked 11-20: In Google: 0           measures I have to take to get my
Seven weeks in: New copy                        In Yahoo: 0 in MSN: 1                      copy written properly, and we actually
Exciting times, my revised copy is in. This     • % of total ranking: 1.1%                 start to see some effect on the Google
time they have tried a different search                                                     ranking position.
                                                                                                                                         ATTIRE 61
TEL 0161 834 0400 | FAX 0161 834 0455


                                        DESIGN BY JULIETA SANTOS

                                              Tel: 07934 471975
                                         Autumn Fair NEC - Hall 4 - 4L39
                                           Top Drawer Autumn - GH-80
                                                                                                                                           Autumn Fair

 Seasonal Sourcing                                                                                                                         IN BRIEF
                                                                                                                                           Date: 7th-10th September 2008
In light of the triumphant launch of a dedicated fashion                                                                                   Venue: NEC, Birmingham
                                                                                                                                           Opening times:
accessories section last year, Autumn Fair is becoming                                                                                     Sunday-Tuesday 9am-6pm,
increasingly important for industry buyers. Read on to                                                                                     Wednesday 9am-4pm
find out more...
One of the UK’s most important gift and home               the pound and Euro both at all-time highs against            products and greater choice to entice consumers.
shows of the pre-Christmas season, Autumn Fair,            the US dollar, show organisers are expecting more            Only here will buyers find the new ranges which
returns to the NEC, Birmingham between 7th-10th            international exhibitors than ever before, seeking to        will be the ultimate best-sellers for Christmas. I’d
September 2008, with over 500,000 products, 40,000         attract UK buyers.                                           recommend anyone who is interested to pre-register
new launches and in the region of 2,000 exhibitors            Buyers attending the show can plan their visit            now at so they can be sure to have the
spread across five halls. Specialist sections include       around a selection of ‘trails’ designed to guide them to     chance to take advantage of half a million innovative
those dedicated to Jewellery and Fashion Accessories,      specific products. To help visitors plan their journey,       ideas and products that will put them one step ahead
Gifts,Greetings & Stationery, Toys, Kitchen &              suppliers participating in the trails will wisely have the   of their competitors.”
Dining, and Home Interiors. Considered by many             trail logos clearly visible both on their stand and on          The show is open to trade buyers and suppliers
to be an essential buying event, the organisers of         their online presence at                 only, and entry to Autumn Fair is free for those who
Autumn Fair have worked to develop a beneficial                The three trails for 2008 are Ethical brands, which       have pre-registered at Visitors
relationship with the fashion accessories industry and     will spotlight companies selling accredited green or         must bring with them proof of trade status, such as
pledge to offer retailers the perfect opportunity to pick   responsibly traded products, Autumn Fair Exclusives,         business cards or a letterhead. Entry to Autumn Fair
up fast moving lines for the festive season and preview    which will help visitors to identify new product             is £30 for visitors who have not pre-registered, and to
exclusive product launches for 2009.                       launches that cannot be seen elsewhere, and Creative         receive additional information and register, telephone
   Following the successful launch of a dedicated          Britain, which will support home grown talent by             +44 (0)845 051 2610 from the UK or telephone +44
bag and fashion accessory section in 2007, this year’s     focusing on high-quality, British-designed products.         (0)207 728 3953 from outside the UK. A
Autumn Fair will feature the exhibition’s biggest             The event is also designed to provide buyers with
ever section of jewellery and fashion accessories          vital advice to help drive their business forward. A
and is guaranteed to bring even more big names to          range of free seminars including ethical retailing,
the event. Look out for national and international         trend previews, merchandising for Christmas, trading
suppliers including Jimmy Crystal New York, Martick        online, and many other valuable topics will take place
Jewellery, Jax Jewellery, Pilgrim, Kazuri Beads and        this year, more details of which can be found on the
Marjo Silver.                                              Autumn Fair website.
   Plus, for the first time ever, Nordic Fashion will          Commenting on the event, Group Director of
be featuring jewellery and fashion accessories not         Autumn Fair, Louise Young, said “The current
previously seen in the UK. Expected ‘hot sellers’ this     economic climate means that Christmas and the
year are colourful, exotic jewellery pieces and, with      early part of 2009 will be all about providing unique

                                                                                                                                                                 ATTIRE 63
Hall 4 Stand H20/H11
                                                                                   RICHBAGS LTD
                                                                                   Hall 4 Stand N01
                                                                                   Tel: +44 (0)7963 165 018
Tel: +44 (0)8452 600 925

                                                                                   RichBags continues to create gorgeous designs for special occasions, and
Cyber Lyly is a fun new fashion range
                                                                                   will be launching new lines for buyers to view at Autumn Fair. The company
available from Balagan with collections
                                                                                   have cleverly created new selected RichBags scarves to compliment their
divided into categories such as plastic
                                                                                   popular handbags to give the wow factor at any occasion. The designs are
fantastic, manic ceramic, travelling
                                                                                   suitable for many different events throughout the year, and are great gift
companions, I should coco, and fontastic to
                                                                                   buys for Christmas, race days, weddings, proms, cruises, and fantastic parties.
name a few. Aimed at independent shops,
                                                                                   Look out for the exciting launch of the new RichBags perfect gift Jewellery
with a wealth of colourways to choose from,
                                                                                   range at the exhibition.
this is a zingy, vibrant collection. Balagan
will also be showing the third collection
from Sukie Lau on stand H11, which
consists of designs with seasonal jade stoned
jewellery and a new handbag collection in
bright cheery pinks and purples. The new
capsule collection is also now fully underway,
and features jewellery that can be worn in a
myriad of fashionable ways.

                                                                                   Hall 4 Stand L35
                                                                                   Tel: +44 (0)1905 612 955

                                                                                   Funky company Fatlip’s new
                                                                                   Aranya range adds a new
                                                                                   dimension to this season’s
                                                                                   preference for chunky, bold
                                                                                   jewellery. Beautifully handcrafted
                                                                                   using mother of pearl and black
                                                                                   agate, the unusual necklaces
                                                                                   come in several different
 MAYAA LTD                                                                         designs, such as the striped
 Hall 4 Stand M58                                                                  Glass Pearl the contemporary
 Tel: +44 (0)161 428 9402                                                          Hoop styles.
 Web:                                                                    The company also have a
                                                                                   new showroom at their base in
 The richly embroidered beadwork that features on the expertly handcrafted         Worcester complete with a cash
 bags from Mayaa heavily contributes to the company’s luxurious image, with        and carry facility, which offers
 items that are as beautiful as they are versatile, appealing to women with both   extra jewellery lines, scarves,
 modern and vintage style. Each design in the collection is strikingly finsihed     display items, and handmade
 using stunning materials such as hand made raw silk, tanned leather, jute,        packaging, and should prove to
 ultra fine linen, and brocade for a detailed and elegant signature look. Mayaa     be a treasure trove for customers
 has both a sumptuous couture and unique prêt line available for discerning        wanting to find new stock.
 customers with style in mind.

Positively Blooming
Eden is a simply stunning new range of readers from Clere Vision.
    The floral design, which is etched by laser, comes in bottle
  green/lime, black/hot pink, blue/turquoise and chocolate/rust.
Retailing from £12.95, they are guaranteed to help sales blossom!

      See us at Autumn Fair, NEC (Hall 4, stand B20)

             Clere Vision supplies the retail trade only.
Individual purchasers are always directed to their nearest stockist.

  T: 01635 297911     F: 01635 299237     E:

  To see our stunning new range of Costume Jewellery
                Please visit our stand at…

                                Pure, Olympia, London
                                Stand K84, 3-5 August

                                Moda, NEC Birmingham
                                Stand P11, 10-12 August

                                Autumn Fair, NEC Birmingham
                                Hall 4 Stand K45, 7-10 September

                                British Bridal Exhibition, Harrogate
                                Hall C Stand C57, 7-9 September

You can also order a copy of our new brochure (collection Issue 2) by calling:
           01423 868362 or 01423 866990
                                                                                                                                          Autumn Fair

                                                                                             Hall 4 Stand J45
                                                                                             Tel: +44 (0)7793 675 070

                                                                                             Family business, Lotusfeet, is
                                                                                             intent on providing high quality
                                                                                             designer jewellery, fashion
                                                                                             accessories and paper twine
                                                                                             display mannequins with a social
                                                                                             conscience. The company work
                                                                                             with cooperatives, individuals and
                                                                                             small family businesses, and through
                                                                                             their work support and help their
                                                                                             partners generate a sustainable
BEWITCHED ACCESSORIES                                                                        income, fair wages, and health and
Hall 4 Stand L10                                                                             safety standards. Highlights of
Tel: +44 (0)1488 649 581                                                                     the Lotusfeet jewellery collection
Web:                                                         include a Cascade Necklace made of
                                                                                             coconut shell beading, the distinctive
Bewitched Accessories brings beautiful and uniquely designed fashion handbags                Lariat Collection, and the Children’s
and scarves to trade customers at affordable prices. All of the company’s products are        Collection featuring semi precious
designed in the UK to a very high standard and are produced at their efficient factory         stones, freshwater pearls, and
in India. This season the company have a fabulous new range of soft pony leather bags        Swarovski crystals. The extensive
and a collection of effortlessly elegant silk scarves. Bewitched Accessories have also        range of recycled paper twine
introduced more of their signature embellished bags and have a lovely new range of           mannequins is also made by one of
shimmering coin purses for essential last minute gift ideas.                                 the Co-ops.

                                                                                        MAYER ACCESSORIES
                                                                                        Hall 4 Stand L39
                                                                                        Tel: +44 (0)7934 471 975

                                                                                        Mayer Accessories create fresh collections of consistently elegant and classic
                                                                                        handmade accessories in the UK. Designer, Julieta Mayer Santos, and her team
                                                                                        believe that originality is the main strength of their jewellery range, and work
                                                                                        on their pieces with Murano glass, Millefiori glass, Venetian glass, Swarovski
                                                                                        crystals, shell, pearls, freshwater pearls and many other brilliant materials. Mayer
                                                                                        Accessories have introduced beautiful colours and unexpected shapes into all of
                                                                                        their inspiring new lines this season.

                                                                                        TIMESOURCE LTD
                                                                                        Hall 1 Stand K31
                                                                                        Tel: +44 (0)1778 343 000

                                                                                        Henley, the UK’s much loved fashion watch brand, will be launching their winter
                                                                                        collections at Autumn Fair through distributor Timesource Ltd. The exciting
                                                                                        new fashion watch range with its funky and fresh styling embraces the very latest
                                                                                        colours and catwalk styles, such as the Henley Midnight crystal collection, which
                                                                                        adds an extra sophisticated sparkle to glamorous evenings. The Henley philosophy
                                                                                        is to bring fun, contemporary watches to the High Street, constantly pushing
                                                                                        fashions forward with a fusion of glamour and elegance, all at accessible retail
                                                                                        prices. Visit the stand to see the full Henley collections along with Timesource’s
                                                                                        other top selling brands, including Nicole, Wingmaster and Tom Dexter.
                                                                                                                                                                 ATTIRE 67
Hall 4 Stand K45
Tel: +44 (0)1423 868 382
                                                                                                       TALBOT IMPORT CO
                                                                                                       Hall 5 Stand E20
                                                                                                       Tel: +44 (0)1273 776 415

Well-established company, Accessories by Park Lane, will be
                                                                                                       Talbot’s boast a huge range
showing an autumn/winter collection with a strong focus on bold
                                                                                                       of fashion jewellery and
statement pieces suitable for evening or day wear at Autumn
                                                                                                       accessories, and are constantly
Fair. The new colletion of cubic zirconia fashion jewellery and
                                                                                                       sourcing new lines to embrace
accessories includes fabulous crystal necklace and earring sets in black and red, which are expected
                                                                                                       all the latest fashion trends.
to be well received throughout the season. Of particular note is a striking new extended range of
                                                                                                          Many new and innovative
cocktail rings in a wide variety of sizes and colours, tapping into a key trend for next season with
                                                                                                       designs have been added to
over 100 styles. The company have made re-ordering easy for customers with the use of their glossy
                                                                                                       their jewellery range, including
brochures, which are updated twice a year and also on their website.
                                                                                                       necklaces, bangles and earrings
                                                                                                       in materials such as carved
                                                                                                       polished wood with brass inlay,
Hall 4 Stand H04/J05
                                                                                                       decorative rhinestones, and
Tel: +44 (0)1736 335 840
                                                                                                       semi precious stones in an array
                                                                                                       of rich lustrous shades of jet, amber, and red. A wide selection
                                                                                                       of children’s fashion jewellery and hair accessories for both boys
After the successful spring launch of their new silver
                                                                                                       and girls is also available.
jewellery range “Pure Origins”, Sea Gems will be
adding more unique designs to their simple and
stunning collection of plain silver pieces. The essence
of the range is to capture natural movement and
sculpture in fluid designs that reflect the purity of
the elements. This season there will be new additions
across the established Celtic Lands, Silver Symmetry,
and Mackintosh jewellery brands, combining highly
polished silver with sparkling gemstones, opalite, and
mother of pearl. The simplicity of the designs together with the striking turquoise boxing means
that the range has a far-reaching appeal across all age groups, with an attractive price point.

   Hall 4 Stand B20
   Tel: +44 (0)1635 297 911

                                                                                                       ACCENT FASHION ACCESSORIES
                                                                                                       Hall 4 Stand M33
                                                                                                       Tel: +44 (0)161 834 0400

                                                                                                       Based in the heart of Manchester’s wholesale quarter, Accent
                                                                                                       Accessories offers high quality, trend-led merchandise.
                                                                                                         This year has seen the company grow faster than ever before,
                                                                                                       with the introduction of new dynamic collections sourced from
                                                                                                       designers and suppliers all over the world, still maintaining
  Winners of the Fashion Accessory category at the Gift of the Year awards 2008, Clere Vision,
                                                                                                       quality and originality. The company’s winter collection
  are celebrating the success of their new Fun in the Sun range of sunglasses and matching
                                                                                                       includes various hats, gloves, and scarves, whilst the summer
  watches at Autumn Fair. The designs are unlike most found on the high street, and with eight
                                                                                                       collection consists of sunglasses, trilby hats, ladies summer
  to choose from there is something to suit every summer outfit. Clere Vision’s triumph is a
                                                                                                       hats, caps and more. Due to their vast network of suppliers and
  reflection of reported findings from retailers that stocking fashionable glasses has moved them
                                                                                                       contacts, Accent are able to source and modify new and existing
  from being a necessary and generally single purchase, to a desirable accessory, which can result
                                                                                                       accessories, and are positive that the company will continue to
  in multiple purchases. Visit the company’s stand to view their award-winning products.
                                                                                                       grow in 2009 and beyond.

    Not just for Christmas, but for Occasions all throughout the Year!
                         Race Days Proms Weddings Parties Cruises Perfect Gifts

            Uniquely designed by Richbags, Handbags to suit all occasions
       Please register at for more information on our latest ranges and details of fair venues including:

                   Autumn Fair NEC Birmingham 2008                         Glee Birmingham NEC
                          7th – 10th September                             21st – 23rd September
                           Stand N01, Hall 4                                  Hall 3/3A H40

                  For any sales or bespoke enquiries, please call: Morven on: 07963 165018 or Pauline on: 07791 583270

Expertly handcrafted bags in a wide range of striking designs for women with both traditional and contemporary tastes.
  Each of our designs is unique and created for the discerning woman with elegance, style and gorgeousness in mind.

                        07980 571 035 • •
                                                                                                 Q&A Technology

Beth Scott of Loud-n-Clear tackles domain renewals and redirections

Word of warning                                                               Ltd have been making
                                                                                       websites for over a decade, specialising in
       I’ve just had a “domain renewal notice” for my domain name from a               e-commerce sites. Beth Scott from
Q      company I’ve never heard of – do I have to pay them?                   answers your retail queries.

      Beth Scott says: No, but you should check with whoever registered your
A      domain, usually your hosting company, that it will be renewed.
  This is an old scam where a domain renewal notice from “The Domain
Registry of X” (where X is a real country or place) is sent to the registered
owner of the domain name shortly before the renewal date. It is designed to
look like a straightforward domain renewal form, quoting expensive but not
extortionate prices for a domain renewal. If you have a close look it will usually
turn out to be an offer to transfer your domain to another registrar. This
needn’t be a catastrophe in itself but will certainly involve you paying over the
odds for your domain renewal and may cause problems with your hosting.
  Our advice if you receive a notice of this type (or any other bill you don’t
recognise) is to check with whoever is currently providing you with that
service before paying out.

The long way round

       A friend has designed a simple web page for me, which he has put
Q      online. If you go to his domain it bounces from there to my page – is
this a good idea?

       Beth Scott says: Probably not – it sounds like a redirection. This is where
A      if you follow a link to, for example, it would
automatically take you onwards to or perhaps
   Redirections are very common and can be very useful, particularly if you are
moving a site from one domain to another. However, from a search engine
point of view they’re not really desirable, as the search engine has no way of
knowing where such a link may lead and so may ignore the site entirely.
   As a rule of thumb you should try to avoid using redirections when possible.
It’s preferable to either have the page at the url, or to link to the page directly,
rather than linking to the top level of the website and then redirecting to the
required page.
   There are circumstances when a redirection is unavoidable (such as moving a
site, moving a page within a site or even merging two sites) in which case you
should be using what is called a 301 redirect. This is used when a resource has
been permanently moved, and tells the search engines where the resource can
be found in the future. By using this type of redirect you can move anything
from a single page to a complete site without losing the benefit of existing
incoming links.
   But for your simple web page, you’d be better asking your friend to link to
the page from his domain or to get your own domain name and hosting. A

                                                                                                                             ATTIRE 71
                                                                tt   Calling


  London Fashion Week is one of the most important dates in the
  fashion industry’s calendar and is a showcase for high-end attire
  from catwalk designers. Read on to find out more about the
  event and how you can get involved...

London is bonafide fashion capital of the world           attending LFW are Giles Deacon, Christopher Kane,
alongside New York, Milan, and Paris, meaning that       Marios Schwab, Paul Smith and Betty Jackson.
the fashion weeks held by each of these cities are an       LFW is organised by the British Fashion Council
absolute must for the heavy hitters of the industry.     (BFC), which is supported by industry benefactors
   London Fashion Week (LFW) is full of glamour as       and aims to promote British fashion design
a centre of cutting edge style and globally significant   worldwide, working with designers to help them
business, but the fine details of this influential world   progress their businesses and reach their full potential.
can often seem intimidating and so exclusive that        The BFC provides many of the opportunities for
members of the trade are left wondering how to           businesses to get involved in LFW and have many
penetrate the event. If you look closer, however, it     sponsorship schemes to aid the crucial steps of
becomes clear that the beauty of LFW is that it is       ambitious designers. Its principle activities at LFW
designed to support and encourage the industry, and is   incorporate the internationally recognised New
full of exciting opportunities.                          Generation sponsorship scheme for new designers,
   London Fashion Week is essentially a biannual         which provides support for up to three seasons
trade show, where each season designers unveil           and is sponsored by Topshop. Accessory designers
their collections to a professional audience of press    amongst last season’s NewGen winners include
and buyers who visit the capital from the UK and         bag and belt designer Anna Vince, footwear label
across the globe. The spring/summer collections are      Charlotte Olympia, and millinery designer Justin
showcased in September and the autumn/winter             Smith. Another area of LFW that is organised by the
collections in February, with the London event taking    BFC is the Fashion Forward scheme, sponsored by
place after New York Fashion Week and before Milan       Westfield London, which supports British designers
and Paris Fashion Weeks. London Fashion Week is          such as Erdem and Roksanda Illinic who have already
held at the Natural History Museum, and has been         established a profile at LFW through the New Gen
since September 2005, with this season’s catwalk         programme in the next stage of their development
schedule commencing from Sunday 14th September

                                                         with substantial funding towards a catwalk show at
to Friday 19th September whilst The Exhibition           LFW. Application forms for any of the sponsorship
at London Fashion Week runs from Monday 15th             schemes can be found on the LFW website www.
September to Thursday 18th September. Tickets for
the catwalk shows are distributed at the discretion         One of the best opportunities for exisitng
of each designer, and those who are well known for       businesses to get involved with LFW is The

                                                                                                              London Fashion Week

                                                                                                                    Further information
                                                                                                                    To find out more about LeJu visit www.lejudesigns.
                                                                                                                    com or call +44 (0)208 245 7570.
                                                                                                                    For more information about Novus Labelling Limited
                                                                                                                    telephone +44 (0)845 474 1901 or access www.

Exhibition at London Fashion Week, which is run           application is available on the LFW website at the        are concerned. The media awareness garnered at the
in the manner of more familiar exhibitions and plays      beginning of each season, where each designer is then     event, both in the UK and on a global scale, has been
host to over 200 top British and International ready-     vetted on the success of their application by a BFC       instrumental in expanding our business. We hope our
to-wear and accessory designers each season, from the     selection panel. Exhibitors who will be showing for       participation in September will prove to be just as
edgy and cool to the contemporary and commercial,         the first time in September include beachwear brand        fruitful as previous seasons.”
and is open to the same UK and International press        Heidi Klein, jewellery designer Isharya, and footwear        New LFW attendees Novus Labelling Limited
and buyers as the main event. Split into the categories   label Melissa.                                            have over 10 years’ experience in the fashion trims and
of Estethica, Jewellery, Accessories, Ready to Wear          Two companies that will be attending The               accessories trade, with the focus on providing quality
and NewGen, The Exhibition is crucial as it allows        Exhibition at London Fashion Week in September            woven and printed labels, swing tickets, buttons
exhibitors and attendees to experience the buzz of the    are LeJu, who will be returning to the event for the      and packaging to clients across the globe. With
show in a more focused and accessible environment.        third season, and Novus Labelling Limited, who are        state of the art facilities in the Far East and Europe
   A particularly exciting area of The Exhibition         first time exhibitors.                                     plus fully qualified staff, the company delivers a
is Esthethica. This category is in association               LeJu, London’s stylishly sustainable jewellery         professional design and manufacturing process to new
with Monsoon Accessorise and is the BFC’s eco             label combines contemporary jewellery design with         and established fashion brands. When asked what
sustainable initiative that has become a hotspot for      natural components. The unique designs are made           attracted them to The Exhibition the directors of the
ethical fashion, where designers will show collections    from colourful vegetable ivory and are sold in over       company commented: “We see being involved with
founded on ecological and organic principles. To apply    100 boutiques throughout the UK and abroad. Juan          LFW even on this level as one of the keynote events
for Esthethica you can access the application form        Munoz, Managing Director of LeJu, explained why           on the calendar for this year and for any year, and are
online at the beginning of each season and members        the company is returning to LFW. “September will          overwhelmed to contribute and attend. This is the
of the trade can find out if their company qualifies for    be our third season at LFW and we are pleased to be       showcase for new and established talent and makes
this category by completing a questionnaire on the        involved again. LFW has really elevated LeJu onto a       you feel very proud.” A
website. To attend The Exhibition as an exhibitor an      new platform as far as fashion and fashion jewellery

                                                           We talked to a spokesperson for the British Fashion Council to find out more
                                                           about this season’s event and the organisation’s exciting plans for the future.

                                                           What can retailers gain from attending London Fashion Week and The Exhibition at London
                                                           Fashion Week?
                                                           LFW showcases some of the best designer talent in the world. Accessories are a key part of the exhibition
                                                           at London Fashion Week with an exciting mix of je   jewellery, millinery, shoes, and leather goods from both
                                                           new and established designer labels. In the UK, London Fashion Week drives aspirations and trends that
                                                           translate into both designer and high street sales, with many London Fashion Week exhibito providing
                                                                                                 s                                                  exhibitors
                                                           point of difference and stand out from the mainstream brands.

                                                           What is new at the event this season/year?
                                                                        w                     seaso
                                                           Each season London Fashion Week sou  sources new talent to be part of London Fashion Week, and this season
                                                           is no exception. New to the exhibition will be Chocolate Rain, who are jewellers who have coll
                                                                         n.                                                       e                  collaborated
                                                           with Luella. First time winners of the New Gen award this season include Nasir Mazhar, an accessory
                                                                  uella.                               Ge                 son
                                                           designer who recently created a specially commission padded headpiece for Madonna.

                                                           How does the BFC wish to develop LF over the next few years
                                                                    es                               LFW                    w years?
                                                           We wish to maintain and develop our unique strengths for showcasing emerging talent and add depth and
                                                           consistency by attracting major international designers. LFW is the international showcase for one of the
                                                           UK’s most important creative industries and so we aim to grow and celebrate this through continuously
                                                           seeking, nurturing and supporting emerging talent in the UK.
                               London Fashion Week

                                                                                                                                                              ATTIRE 73
    Watches are worn on your
  wrist. That’s the way it’s always
  been – until S.T.A.M.P.S. came
           on the scene.

     S.T.A.M.P.S. is completely
    different. It is neither pocket
  watch, nor wrist watch nor wall
   clock. It is, in fact, all three of
       them at the same time.

       Timehouse Brands
   Regent House Business Centre,
       24-25 Nutford Place
        London W1H 5YN

       Tel: 020 7725 7010
                                                                                                                                       TH March

Trade show protection
Trade shows remain a vital resource for the fashion accessories industry. With Moda, Top Drawer and
International Jewellery London just around the corner, Jim Pittman ACll Chartered Insurance Broker
of TH March & Co Limited offers some timely advice for exhibitors.
                            Fashion accessories is a major trade sector   •    Transit Risk – Make certain that        the exhibition centre.
                            in the United Kingdom.                             your property is insured whilst being      There was a clause restricting cover
                               The trade employs a variety of methods          moved to or from the exhibition         from overnight losses from unattended
                            to promote its products including mail             venue. If you use a carrier check       vehicles. Fortunately the loss occurred
                            order, internet, agents and of course trade        their terms and conditions as many      four days after attendance at the fair and
                            shows and exhibitions.                             restrict their liability which could    during the day, on a very quiet Sunday
                               One aspect of great importance, too             result in only limited compensation     so insurers had to pay the claim but this
                            often forgotten, is insurance. Many                being paid in the event of loss or      was only after considerable discussion
                            fashion accessories suppliers are insured          damage. If using your own vehicle       and negotiation.
 Jim Pittman
                            under a standard commercial combined               make certain your policy has been          If you do leave your property
Further information         type policy. This normally provides wide           extended to cover this.                 unattended in a trailer make certain that
T H March is a well-        cover at one’s own premises but may only                                                   you tell your insurers. Be sure that the
established family          provide limited cover elsewhere unless        If you do leave your property in a           trailer is kept in a secure compound and
business founded in         specifically asked for.                        trailer make certain that you tell your      ensure that it is fitted with wheel clamps
1887. With offices in            Specialist products are available but                                                   or other appropriate security.
London, Birmingham,
                            may not always be the best or cheapest
Manchester, Glasgow,
                            way of providing cover for attendance at      Two recent claims highlight some of the      Specialist products are available
Sevenoaks and Yelverton,
near Plymouth, the          exhibitions.                                  problems you can face:
                                                                                                                       but may not always be the best or
company has departments        Insurance is needed for the following
                            risks:                                        Claim 1 – An exhibitor at a fair packed
                                                                                                                       cheapest way of providing cover for
covering household,
motor, travel, commercial   •     Public and Products Liability           their stock into the boot of their car.      attendance at exhibitions.
and scheme insurance.             – Usually your standard policy will     Whilst stopped at the car park barrier
To find out more visit the         normally provide protection.            when departing from their hotel the             Loss of Profits for exhibitors attending
informative website at      •     Exhibition Expenses Cover – This        thieves opened the boot and ran off with      exhibitions is a very specialist area of                enables recovery of booking fees        the sample cases.                            insurance and it can be difficult to obtain
                                  following cancellation of the event        Business had been thriving and the        as it is often difficult to prove the actual
                                  following say a fire or a flood in an     range enlarged but the insurance had not     loss of profits generated by loss or damage
                                  exhibition venue. Some wordings         been changed to reflect this growth. The      to the stock and property at an event. It
                                  may also extend to provide cover for    result was that insurers paid the maximum    is, however, worth raising this question
                                  pre-booked accommodation, travel        amount insured. Some policies are subject    with your existing insurers.
                                  and other expenses which are lost.      to an underinsurance clause which would         In common with all insurance
                            •     Stock and Display Materials             mean that that payment could have been       problems, many are solved by good
                                                                          reduced but in any event the exhibitor was   communication between you and your
                            Loss of Profits for exhibitors                 out of pocket as the amount carried was      advisor. A
                            attending exhibitions is a very               three times the sum insured selected.
                            specialist area of insurance and it
                                                                          Claim 2 – An exhibitor used a covered
                            can be difficult to obtain
                                                                          metal trailer, rather like a horsebox, to
                                                                          take stock and display equipment to and
                                 – Should the venue be destroyed          from exhibitions.
                                 during the course of the show and           The property was left in the trailer
                                 your property is within it, make sure    rather than being removed but insurers
                                 that you have told your insurers. If     had not been advised. It was understood
                                 you have not made special provision      that the property should have been kept
                                 then you will not be insured.            within the exhibitor’s own premises or at

                                                                                                                                                     ATTIRE 75
                                                                                                                     HOPE & BENSON
                                                                                                                     ANGELA HOPE, DESIGNER

                                                                                                                     Have your product lines always been designed
                                                                                                                     and made in the UK? If so, why is this so
                                                                                                                     important to you?
                                                                                                                     Yes, initially when I started the business,
                                                                                                                     everything was designed and made by me in
                                                                                                                     Ireland. Now I work with Daniela Benson,
                                                                                                                     who is based in England, our production is
                                                                                                                     split between Ireland and England. It is very
                                                                                                                     important to us, we pride ourselves on the fact we
                                                                                                                     don’t outsource production overseas.
                                                                                                                     What challenges do companies that design and
                                                                                                                     make their products in the UK face?
                                                                                                                     Higher costs but to us it is worth it. Our brand
                                                                                                                     is very much an ‘artisan’ brand and we believe our
                                                                                                                     customers appreciate the ‘hand made’ nature of

Best of British
                                                                                                                     our work.

                                                                                                                     What benefits do you feel the company has over
                                                                                                                     those who choose to manufacture abroad?
                                                                                                                     An honest, transparent philosophy. We really do
                                                                                                                     make our products using our own hands! Our
                                                                                                                     work is completely traceable and made using very
We champion UK-based fashion accessories manufacturers                                                               traditional methods. We believe the final product
                                                                                                                     reflects this quality and attention to detail.
and designers
                                                                                                                     Why is it so important for retailers to support
                                                         What challenges do companies that design and                home-grown talent?
                                                         make their products in the UK face?                         Because it is dying. We find those retailers who
                                                         There are many challenges that face companies that          appreciate and understand the concept and give it
                                                         manufacture in the UK, particularly with soaring            the space and attention it needs reap the rewards.
Aristoc, the leading hosiery manufacturer, recently
                                                         energy and raw materials costs. We are continually          A lot of our stockists tell us they have many
teamed up with renowned fellow Derbyshire premium
                                                         reviewing our manufacturing unit which is monitored         collectors of our work who come back regularly
fashion label John Smedley to create their latest
                                                         and controlled 24/7 for energy efficiency, anything           to check on any new deliveries and actually get
autumn/winter collection.
                                                         that can be recycled is recycled. As we are based on a      disappointed if they have sold out!
   Made in England and using the finest rare quality
yarns, the collaboration will incorporate John Smedley   world heritage site there are strong controls in place to
                                                         ensure that we meet environmental requirements.             Do you feel there’s anything extra the
designs into a range of socks developed by Aristoc.
                                                                                                                     government could do to better support UK-
   Both brands are renowned for their quality, style
                                                         What benefits do you feel the company has over               based designers? If so, what?
and expert workmanship and the new range of
                                                         those who choose to manufacture abroad?                     Support with attending trade shows both in the
premium socks will showcase the best qualities both
                                                         Knowing exactly where our products are made,                UK and overseas would be great. This is how we
brands have to offer. We spoke to Gail Newport,
                                                         that we purchase all of our packaging board from            gain our orders and is a necessary part of our
Marketing Manager at Aristoc to find out more…
                                                         sustainable forests and that transportation impact on       work but very expensive to undertake.
What prompted you to collaborate with John               the environment is minimised, as product is produced
Smedley?                                                 close to market, has to be a key benefit.
John Smedley is a premium knitwear brand which
has continued to manufacture in Derbyshire a few         Why is it so important for retailers to support
miles from the Aristoc production unit so there are      home-grown talent?
many synergies with the brands. Aristoc is a brand       We have some great British heritage brands in the UK
synonymous with quality and innovation in product        with fantastic skilled labour force, whose talents will
development and it was a natural link to work with       disappear if too much manufacture moves overseas.
our Derbyshire neighbours.                               There are no concerns from a retailer perspective on
                                                         ethical issues such as fair trade or child labour, and
Which other British-based designers/                     environmental impact is a key issue for all of us as
manufacturers do you admire and why?                     many products often travel thousands of miles before
I think that we should admire any British based          they reach the shelf.
designers or brands who continue to produce products
in the UK, we have invested many years developing        Do you feel there’s anything extra the government
skills to ensure consistent product quality and strong   could do to better support UK-based designers and
ethical working environments.                            manufacturers? If so, what?
                                                         The government should encourage and reward brands
Have your product lines always been designed and         that manufacture in the UK, grants and financial
made in the UK and if so, why is this so important       incentives should be offered to encourage business
to you?                                                  growth and achieving climate change initiatives.
All of our technical and development skills, and           Funding should be made available for training and
premium brand product manufacture are based in the       developing staff to ensure that UK manufacture
UK, and this is important because it ensures that we     remains strong with a skilled labour force.
remain at the forefront of innovation, and we develop
                                                                                                                      Hope & Benson
products that are relevant for the British consumer.
                                                                                                                                Best of British
THE MUDDY DOG COMPANY                                    As a designer I have been trained to always look
BEVERLEY HOLTOM, JOINT PARTNER                           forward to the next season and beyond. Individualism,
                                                         functionality and detail are the keys to a brand          ISOLYN UK
Have your product lines always been designed             performing in today’s market.                             MICHELLE BUTLER, DESIGNER
and made in the UK? If so, why is this so important
to you?                                                  What benefits do you feel the company has over             Have your product lines always been designed
The Muddy Dog Company has been established for           those who choose to manufacture abroad?                   and made in the UK? If so, why is this so
10 years purely designing and manufacturing products     The Muddy Dog Company does not have to hang               important to you?
in Somerset. My early training ground was in retail      around airports, I don’t get disappointed after waiting   Isolyn products have always been designed and
buying in the early 80’s. These were the pioneer days    weeks for samples which are incorrect.                    made in the UK. At one time I thought about
of buying offices, sourcing directly from the Far East.       The production response timing is quicker and we       getting some items made in China and I had
I travelled extensively developing products for Next,    respond to high fashion trends almost immediately         samples made, but the quality was not there.
George, Storehouse and Laura Ashley. I now find the       before the high street can be influenced.                     Made in Britain is important to me and I feel
high street very difficult to shop in, as all the stores      Items manufactured in the UK are now increasingly      that it is becoming more important to buyers of
have lost individuality and the explosion of imported    desirable to a number of overseas buyers including        my products, whether they are retailers or private
products are in some cases cheaper than they were 25     China and India.                                          customers. Many people are increasingly aware of
years ago.                                                  The Muddy Dog Company brand is proud to be             their carbon footprint and some customers want
   When we started The Muddy Dog Company it              uniquely British, made in Somerset in our workshop.       unique and exclusive that is not sold in every
was clear to me that that no one was able to offer a                                                                single shop in the high street.
bespoke own label service for handbags which were        Why is it so important for retailers to support
uniquely British. We combined innovative design          home-grown talent?                                        What challenges do companies that design and
with traditional vegetable tanned leather work in        It is ethically responsible to remove ourselves from      make their products in the UK face?
our manufacturing process. Our ethical position is       a buy cheap, use and throw away society. If retailers     I design my own products, so I do not see that
even more important today than it was ten years ago,     continue to ignore this they will find they only have      area as a challenge for me. I would like to get
customers are now very aware that buying individual      one option available to them, which will drive their      other British designers to design for me, but I
products which are manufactured in the UK is more        sales to stagnation. The UK offers an individual           don’t think that will be a challenge either; 1000’s
environmentally responsible.                             product which could end up being lost to the export       of talented British designers graduate every year. I
   Our bags are designed to stand the test of time       market only.                                              try to go to New Designers in London every year
becoming timeless classics, products which are valued       Fortunately there are many retailers who are waking    to see what the graduates have come up with.
for the raw material and making.                         up to the positive aspects of UK made products.           Making products in the UK can be a challenge as
                                                                                                                   the majority of the manufacturers in the UK have
What challenges do companies that design and             Do you feel there’s anything extra the government         closed down due to cheaper production abroad.
make fashion accessories in the UK face?                 could do better to support UK-based designers and         I make the majority of products myself with
The UK leather industry has diminished in the last       manufacturers? If so,what?                                the help of assistants who have been trained to
decade. We now find it a challenge to purchase the        The Department of Trade and Industry currently            produce to a high quality standard.
raw materials such as good quality brass fittings,        offers a lot of help to small businesses who wish
fortunately we have archive stocks of many beautiful     to export. We need the UK retailers to continue to        What benefits do you feel the company has over
findings which we are able to reproduce in quantity if    support UK manufacturing in the home market.              those who choose to manufacture abroad?
we require.                                                                                                        I mentioned before that people are becoming
                                                                                                                   more aware of their carbon footprint and saving
 The Muddy Dog Company                                                                                             the environment. I also feel that there is more
                                                                                                                   quality control for the products that are made in
                                                                                                                   the UK. I know companies that get their goods
                                                                                                                   manufactured abroad and nine times out of 10
                                                                                                                   there is a percentage of goods that have not been
                                                                                                                   made to the desired quality.

                                                                                                                   Why is it so important for retailers to support
                                                                                                                   home-grown talent?
                                                                                                                   I feel that it is important for retailers to support
                                                                                                                   home-grown talent. There are so many good art
                                                                                                                   and design schools in the UK and lots of talented
                                                                                                                   graduates each year. I know that a lot of graduates
                                                                                                                   overprice their products and that can put retailers
                                                                                                                   off. I think there should be more emphasis on the
                                                                                                                   business side of being a designer as everything
 Isolyn UK                                                                                                         I have learnt has been through my experiences.
                                                                                                                   While I have been on a business course, it was not
                                                                                                                   geared to the design sector.

                                                                                                                   Do you feel there’s anything extra the
                                                                                                                   government could do to better support UK-
                                                                                                                   based designers and manufacturers? If so, what?
                                                                                                                   The government does give grants to designers that
                                                                                                                   want to export their designs and products, but I
                                                                                                                   don’t think there is any help for those who want
                                                                                                                   to produce in the UK. As I mentioned before,
                                                                                                                   the UK is not really a manufacturing country
                                                                                                                   anymore. There are not many designers that
                                                                                                                   produce in the UK; therefore, there is no demand
                                                                                                                   for UK manfacturing.
                                                                                                                                                          ATTIRE 77
                                                                                                                                                         ATTIRE 77
LORNA HENDERSON                                           OWEN BARRY LTD
LORNA HENDERSON, DESIGNER                                 CINDI BARNSTABLE,
                                                          MANAGING DIRECTOR
Have your product lines always been designed and
made in the UK and if so, why is this so important        Have your product lines always been designed and
to you?                                                   made in the UK? If so, why is this so important to
Yes for the following reasons:                            you?
• In today's world, on a global scale, I see jewellery    Yes all of our products are designed and
as a luxury item. As such, I want to ensure wherever      manufactured in the UK. Why – because this is the
possible that no person has been exploited in             most enjoyable part of the business – creating styles
the design/production process - by locating my            in the workshop, putting together collections and
production in the UK I can guarantee that everyone        getting the creative buzz when something works is
involved in the production is doing so because they       a fantastic feeling – then when they sell our whole
want to and have a passion for the product involved.      factory feels it’s an endorsement of their skill and     made bags from 200 year old Kelims!! This kind of
• It also allows me to offer a high quality, efficient,      hard work.                                               flexibility and service is something I defy anybody to
bespoke service to my clients as I do not incur                                                                    better – and we speak Somerset – which is a very easy
additional admin ie delivery times and can monitor        What challenges do companies that design and             language to learn!
quality control first hand.                                make fashion accessories in the UK face?
• Culturally, economically and politically it is          An ever reducing skill base is a problem although        Why is it so important for retailers to support
important to capture and develop British talent and       we train and invest in people – parents still see UK     homegrown talent?
keep the Britain as a front runner in design and          manufacturing as a dying trade and discourage their      Once upon a time I would have given economic
production - for me, the actual production process        children from entering a factory environment – but       reasons but now I feel environmental reasons are
allows experimentation which pushes my designs            a niche industry like ours is rewarding in many          far more important – for example all our skins are
further.                                                  ways creatively and socially. The other difficult thing    sourced in the UK and Europe they are all a by
                                                          is hardware – there are no good sources of British       product of the food industry, many of our skins have
What challenges do companies that design and              designed and produced fittings and trimmings – I          been tanned without any chemicals in controlled
make their products in the UK face?                       have to source all mine from Italy now. That’s two – I   tanneries – therefore the adverse effects of chemical
• Challenges are predominantly related to                 could list more – but I see no point in moaning – just   effluents and huge carbon footprints are avoided.
affordability; greater production costs, particularly      get on with it – if you don’t like the heat get out of
for small businesses - ie materials, labour, studio and   the kitchen.                                             Do you feel there's anything extra the government
fuel lead to higher product prices compared with                                                                   could do to better support UK-based designers and
some of those produced abroad.                            What benefits do you feel the company has over            manufacturers?
                                                          those who choose to manufacture abroad?                  In the fashion industry I feel the UKTI do very little
Why is it so important for retailers to support           The flexibility of home-controlled manufacture is         to promote British manufacture aboard, we visit
home-grown talent?                                        for us the most important factor – we can offer very      exhibitions both overseas and domestically and see
• Practically they can build face to face relationships   short lead times, plus we can adapt any style to fit      pavilions of exhibitors showing under their countries
with the producers which leads to a quicker, more         customers’ individual requirements from something        flag – I never see a British stand – I feel sure a group
personal and flexible service both for themselves          as easy as strap lengths and colour combos to            of exhibitors ALL showing under the Union flag
and their clients                                         including customers own skins and fabrics – I have       would be of interest to international customers.
• On a wider scale to take part in the responsibility
of ensuring that we nurture future generations and
                                                                                                                    Love Lammie
maintain a presence as a leading producer of high         LOVE LAMMIE BAGS &
quality goods on a global scale and continue to           ACCESSORIES
attract investment as well as spread awareness of         VICTORIA LAMMIE  DESIGN DIRECTOR
poor practices elsewhere
                                                          Have your product lines always been designed and
Do you feel there's anything extra the government         made in the UK? If so, why is this so important to
could do to better support UK-based designers? If         you?
so, what?                                                 The Love Lammie range has always been
• Increased co-ordination of the various support          designed and made in the UK. Having worked for
services available - ie business advice for creative      the high street as a ladieswear designer I spent many
industries, grants, subsidies, awards - in my             years working with off shore factories in far flung
experience this is very dependent on postcode!            places. Working only with people in the UK to make
• Recognition and assistance for those that have          samples which would then go on to be produced            Our response is much quicker; we can react to trends
chosen to start designing and producing at a later        abroad. It’s tragic that we are not using all our very   within weeks if not days. We have also been able to
stage in life ie not straight from university.            skilled population to create products that we are        form strong partnerships with local suppliers.
                                                          selling right here in the UK. Love Lammie is striving
                                                          to keep those skills at home.                            Why is it so important for retailers to support
                                                                                                                   home-grown talent?
                                                          What challenges do companies that design and             It’s our future. We should be reducing the carbon
                                                          make their products in the UK face?                      footprint, and buying our own products is a great
                                                          Unfortunately cost will always be an issue. We           way to start. Retailers can help keep all our skills and
                                                          as consumers are always looking for a cheaper            promote British talent as it should be.
                                                          option. We face strong competition from imported
                                                          products that are mass produced and, therefore, far      Do you feel there’s anything extra the government
                                                          cheaper for the retailer who sometimes finds it hard      could do to better support UK-based designers? If
                                                          to see through that bottom line cheap price.             so, what?
                                                                                                                   I think the government could give some kind of tax
                                                          What benefits do you feel the company has over            benefit for companies using UK products. And for
                                                          those who choose to manufacture abroad?                  retailers some kind of incentive scheme too. A

                                                                                                               On Display

On Display

                                                                                              Bewitched accessories offers a range
                                                                                               of individually designed bags priced
                                                                                              to appeal to the discerning customer
                                                                                               yet at the same time offer excellent
                                                                                                          value for money.

   Gemstone and Silver Jewellery                                                               See our collection at a host of trade
        with a difference                                                                                  venues or at

           0116 2359301                                                                            Tel: 01488 649581                                                                   Email:

                                 MODA NEC Hall 20 f H1

                                      GDS Hall 6 - B23
                                                                            for new knitwear company

                                                         Tessell8 Designs is a Somerset based company which designs and makes luxury
                                                         scarves and wraps and is looking to expand its client list.

                                                         We are searching for an
                                                         established sales representative
                                                         who is presently marketing a
                                                         selection of exclusive boutiques
                                                         and shops and looking to take
                                                         on a new company.

                                                         Tessell8 Designs presently
                                                         has two collections of scarves
                                                         and wraps “Elements”
                                                         (available for viewing at
                                               , a
                                                         selection of lightweight pieces
                                                         in chevron, square and striped
                                                         designs at competitive prices
                                                         and “The Fifth Element”. A
                                                         Limited Edition collection of
                                                         individualistic pieces designed
                                                         to make a statement.

                                                         Having attended Harrogate
                                                         “Home and Gift” in July, we
                                                         are also exhibiting at Autumn
                                                         Fair- NEC (Stand 4D45) and
                                                         Top Drawer Spring, where we
                                                         will be previewing our new
                                                         women’s wear collection.

                                                                 If you are interested in representing our product, please contact
                                                                  Natalie Rocyn – Jones at:
                                                                                     or call on 01373 452711.

                                                                                                                                 ATTIRE 79
 Next Issue
                                         Money Magnets
                                         Spotlight on purses
                                         and wallets

                                          Jewellery Trends
                                          We show you how to keep
                                          ahead of the competition

                                          The Perfect View
                                          Glamorous glasses

                                          Walk the Walk
                                          Chic daytime shoes

                                          Middle Ground
                                          Beautiful women’s belts

 Plus                     ATTIRE             Accessories
     Industry News        ISSUE 8
                          October/November 2008
     Expert Advice        Available from: 3rd October 2008
     Retailer Interview   Advertising deadline: 19th September 2008


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                                                                                                                     ATTIRE 81
Pearls of wisdom
Henrietta Askew is the creative force behind the
ethical, handmade pearl jewellery brand, Mai
Pearls. Inspired by her passion for China, the
brand actively supports a Chinese orphan care
program with some of the profits. We spoke
to her about the successful development of her
niche accessory designs over the past two years
Henrietta Askew has always been passionate                                                                    launched my jewellery brand, literally everything
about China. Having spent part of her gap year in                                                             from PR to website maintenance!” she laughs.
the Fujian province, she studied Chinese Art and                                                                 Henrietta relies on word of mouth for
Archaeology, then spent a year living in Beijing                                                              promoting the brand the response from customers
learning Mandarin, before returning to the UK in                                                              has been very positive.
2005 to create her own handmade pearl jewellery                                                                  “People love the accessibility of the designs and
brand, Mai Pearls.                                                                                            their affordability. Customers want to wear real
   “China has started to produce a large amount of                                                            pearls, but don’t want to spend an absolute fortune
good quality pearls and I felt that there was a real                                                          on accessorizing their outfit,” she says.
niche in the market for affordable pearl jewellery,”                                                              Considering her greatest success in the industry
she explains.                                                                                                 so far, Henrietta points to her classic pieces.
   “‘Mai’ in Chinese, means ‘to buy’ or ‘to sell’,                                                               “The classic pieces are always popular, especially
depending on the pronunciation, so ‘Mai Pearls’                                                               with brides. They can be dressed up and dressed
literally means ‘to trade pearls’, which I thought                                                            down and worn after the big day.”
would be the perfect name for the company!”                                                                      Along with her website portal for customers to
   Henrietta’s aim is to make pearl jewellery more                                                            purchase from, Henrietta also offers a clever Mai
accessible by not only including classical pieces                                                             Pearls Party service in London, where the company
within the collections she offers, but also more                                                               provide the invitations and bring the current full
fashion-led, contemporary pieces.                                                                             collection to a host’s house.
                                                          With this in mind, Henrietta also gives 10%
   “We are also keen to keep the prices of the pearl                                                             “We also give the hostess a generous 10% of
                                                       of her profits from the company to Operation
ranges as competitive and affordable as possible,                                                              the total evening’s sales and a further 10% off any
                                                       Blessings, a Chinese orphan care program.
making them ideal gifts that will suit most                                                                   jewellery. All they need do is set a date and send
                                                          Henrietta is also very environmentally aware.
budgets,” she asserts.                                                                                        out the invitations!” explains Henrietta.
                                                       “We promise to try to minimise excess packaging,
   All the pearls used within Henrietta’s designs                                                                A very wise marketing and sales ploy from a very
                                                       as well as using items with recycled content and we
are Chinese freshwater pearls and each piece                                                                  savvy designer! A
                                                       feel it is important to use recycled print materials
of jewellery is handmade by a small group of
                                                       when possible, “ she maintains.
mainland Chinese women.
                                                          Describing her current collection, her keen eye
   Mai Pearls supports fair trade and local
                                                       for design is clear.
community initiatives, which ensure their suppliers
                                                          “In the Autumn/Winter 08 collection, we see
are paid fair wages for their work; working
                                                       a green revival in the Contemporary Collection,
conditions are safe and of a good standard and no
                                                       which includes a range of inspiring natural greens
children are exploited.
                                                       and neutral shades like beiges and creams, with
                                                       yellow and balsamic traditional hues highlighting
                                                       the collection’s palette,” Henrietta says.
                                                          “The Classic Collection includes a wide bridal
                                                       range, which continues to bring the public
                                                       affordable, classical, pearl jewellery, with some new
                                                       and inspired design additions.”
                                                          Henrietta launches two collections a year,
                                                       an Autumn/Winter collection in August and a
                                                       Spring/Summer collection in February.
                                                          So what does she enjoy most about her role?          Further information
                                                          “The daily challenges of running my own              For further details call +44 (0)7872 968 229 or
                                                       business! The working days are varied and I have        visit
                                                       learnt so much in the past two years, since I

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