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De-construct wins Alico account


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									 Isobar agencies de-construct and Molecular launch global
  online re-branding campaign for leading insurance and
            wealth management company Alico
 Creative partnership marks new phase in insurance giant’s core digital strategy

3 September 2009

de-construct, a digital marketing and communications agency and part of the
Isobar network, today announces the launch of a long-term brand campaign to
establish Alico as the leading global insurance company.

de-construct will work in partnership with fellow Isobar interactive agency
Molecular to help Alico explore the full potential of its digital channels. Alico is one
of the largest and most diversified international insurance companies in the world
with 19 million customers in more than 50 countries and de-construct will utilise
digital channels to define the new Alico brand by adding real value to the
customer’s experience.

The insurance giant went through a re-brand process at the beginning of the year
and de-construct were appointed to develop the new brand guidelines for online
properties. The first project coming out of this focus is Alico’s global corporate
hub, www.alico.com.

Digital creative agency de-construct has partnered with Molecular’s experience
design and technology experts to create an engaging online experience and is
channelling its expertise in digital brand expression, digital brand roll-out and
world-class interaction design to deliver a full worldwide roll-out of the new Alico
brand identity for the new sales sites that will launch later this year.

Next year will see a host of digital activities that will highlight Alico’s broad-
reaching global footprint and deliver a significant competitive business advantage
within the insurance market.

Kevin Holloway, Client Services Director at de-construct says: “Alico has a clear
vision for how digital can support its business objectives and we look forward to
working with our Isobar partner Molecular to help Alico realise its global

Nicholas Wright, senior vice president of eCommerce and Digital Marketing at
Alico says: “We are entering a new phase in the history of Alico and an engaging
digital presence is core to our plan to help the business move forward. We have
confidence that our partnership with de-construct and Molecular will surpass our

Notes to Editors
de-construct press contacts:
Lloyd Gofton – 07919 353484 / lloyd@liberatemedia.com
Tim Greenhalgh– 07798 927795/ tim@liberatemedia.com

About Alico
Alico is a leading international life insurer with a unique heritage of serving
customers across the globe for over 85 years. The company provides consumers
and businesses with products and services for life insurance, accident and health
insurance, retirement planning, and wealth management solutions. Through an
extensive network of over 40,000 agents, brokers and financial institutions and
11,000 employees across 54 countries, Alico services 19 million customers
Alico has branch offices, subsidiaries and affiliates in emerging, developing and
developed markets in Europe, Asia, the Middle East, Africa and Latin America.
Alico is domiciled in Wilmington, Delaware and has regional headquarters in
Tokyo, Paris, Athens, Dubai, and Santiago, Chile.
In the UK, Alico is one of the leading providers of pensions, protection,
investments and wealth management services. Aimed at providing flexible, tax
efficient financial solutions, we offer a wide range of products specifically
designed to meet the varied needs of our clients.

About de-construct

de-construct is a strategic digital communications agency with a passion for good
design, creativity and ideas.
Formed in 2001, de-construct brings together award-winning expertise in design,
marketing, advertising, product design and technology to deliver smart and
effective communications. We work side-by-side with our clients as strategic
partners, immersing ourselves in their business and audiences, introducing new
thinking through research and then crystallise our consultancy into a creative
campaign embracing the full spectrum of digital platforms.
Clients include: Panasonic, Adidas, Chivas Regal, Jimmy Choo and the Barbican.
de-construct has offices in London and Amsterdam and is part of the Isobar
network. Collaboration is fundamental to our innovative and flexible approach,
and our aim is to make the experience of being a de-construct client the most
enjoyable and inspiring experience.

About Molecular
Molecular is a top interactive agency that partners with results-driven companies
to create highly effective, cutting-edge digital design solutions grounded in
research and tied to business results. Since 1994, Molecular has directed
successful Web initiatives for the nation’s leading brands, including adidas,
Fidelity Investments, HumanaOne, Reebok and Talbots. Headquartered in Boston,
Molecular also has offices in New York and San Francisco. For more information,
please visit www.molecular.com.
About Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s
largest digital marketing network and is uniquely structured for an interconnected
digital world. Isobar provides the vision, infrastructure, tools and processes that
link a network of some of the very best digital agencies in the world - all fully
owned and driven by a clear vision of the future business world. For more
information, please visit www.isobar.net.

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