August 13, 2009
Partnership of insurance company SulAmérica with Glasurit
90 Line of Glasurit in Brazil
Glasurit Automotive Refinish
Münster / Sao Paulo. SulAmérica is the first Brazilian car insurance A division of
company to be prescribing the waterborne basecoat , the 90 Line of BASF Coatings AG
Dr. Michael Golek
Glasurit, brand of BASF Coatings for refinish jobs on customer Tel. +49 25 01-14 37 47
Fax: +49 25 01-14 37 50
vehicles whenever an insurance claim is involved. Since Glasurit’s michael.golek@basf.com
www.glasurit.com
paint system not only guarantees a perfect refinish result but, on
account of its low solvent content, also considerably improves
spraypainters’ working conditions, SulAmérica has now agreed on a
partnership with Glasurit. All the SulAmérica’s Automotive Centres in
the world’s fifth-largest country are to gradually switch over to 90 Line.
SulAmérica operates with a permanent network of bodyshops.
For its motor vehicle customers, SulAmérica maintains service centres
all over the country as contact points for dealing with insurance claims.
These so-called “Automotive Centres of Customer Super Service”, or
CASAs for short, collaborate with a network of authorised bodyshops –
and the latter must use 90 Line in future.
In March, the CASA in Porto Alegre was the insurance company’s first
service centre to have its bodyshop network completely switch over to
this technology, one that is quite new in Brazil.
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Glasurit Automotive Refinish
A division of
BASF Coatings AG
Dr. Michael Golek
Tel. +49 25 01-14 37 47
Fax: +49 25 01-14 37 50
michael.golek@basf.com
www.glasurit.com
Line shortens the damage repair and claims settlement process
“Waterborne basecoats are widely used in the automotive industry and
in Europe their use is even laid down by law. By adopting this 90 Line
paint technology we will be offering our customers, for refinish work,
exactly the same high quality standard as applies to the original
paintwork – right down to exact reproduction of the original colour and
finish”, explains Carlos Alberto Trindade Filho, SulAmérica’s Vice-
President.
The use of 90 Line offers several advantages: higher productivity in the
bodyshop and savings in material consumption are only two of these. It
is above all the simple and reliable colour matching and identification
system that makes 90 Line really interesting for SulAmérica. For this
helps to prevent off-colour jobs and thus shortens the period that the
car has to spend in the bodyshop. “Nowadays it takes an average of
15 days to deal with damage involving an insurance claim; we want to
shorten this time by using 90 Line”, stresses Trindade.
…soon throughout the whole of Brazil
To execute the project, representatives of Glasurit and SulAmérica
have done quite a lot of persuading in all the bodyshops registered
with CASA, and have given them support in launching 90 Line. After
no more than a few days, all the spraypainters were able to use this
environment-friendly paint system quite reliably.
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Glasurit Automotive Refinish
A division of
BASF Coatings AG
Dr. Michael Golek
Tel. +49 25 01-14 37 47
Fax: +49 25 01-14 37 50
michael.golek@basf.com
www.glasurit.com
Following the launch in Porto Alegre the project is also to be extended
to cover the other SulAmérica CASAs. The next place in line for the
switchover is the 10-million city of São Paulo – there alone there are
three CASA branches. SulAmérica’s Vice-President Trindade is sure of
one thing: “Soon we will be able to offer our customers this
environment-friendly automotive refinish paint everywhere in Brazil.”
90 Line in Brazil
Glasurit launched 90 Line in Brazil in 2005, thus becoming the
country’s trailblazer for waterborne paint technology. “We are currently
working on ways of convincing the country’s best bodyshops of the
advantages of 90 Line – advantages not only in terms of environmental
protection but, most importantly, in terms of the product’s great cost
efficiency”, explains Francisco Verza, head of the company’s
automotive refinishing division in South America. Glasurit is now the
market leader in South America as regards waterborne basecoats.
Glasurit Automotive Refinish
Under the Glasurit brand, BASF markets a comprehensive range of
automotive refinishing paint systems, focusing on eco-efficient
waterborne basecoats and high-solids paints. By using these systems
all legal solvent-reduction requirements can be complied with
anywhere in the world, and with regard to appearance and resistance,
the products meet the same quality standards as solvent-borne paints.
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Glasurit Automotive Refinish
A division of
BASF Coatings AG
Dr. Michael Golek
Tel. +49 25 01-14 37 47
Fax: +49 25 01-14 37 50
michael.golek@basf.com
www.glasurit.com
In this area too, the company offers a wide variety of services to
support its customers. Glasurit® Automotive Refinish is approved by
most of the leading car manufacturers for after-market repairs and is
preferred by the world's most prestigious car companies for its color
expertise. Web: www.glasurit.com
SulAmérica
SulAmérica is the largest independent insurance group in the country,
with leading positions in the auto, health and P&C markets and has the
largest network of active brokers selling its products in all regions of
Brazil. SulAmérica is also the most recognized brand in the Brazilian
insurance industry, servicing more than 6.5 million clients nationwide.
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