An advertising supplement of the

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                          An advertising supplement of the
Page A22                                         OFFICE FURNITURE & OFFICE MACHINES SUPPLEMENT                                                                          January 31, 2011

   There are multiple venues to purchase            nate, for an additional $1,200 plus $200 to          impact. If you work with a local refurbisher,            If you are looking to transform and rede-
commercial grade office furniture in this           deliver. Had they purchased everything new,          you not only mitigate freight costs, you also         fine how and where you work, and the idea
global marketplace. With furniture frequently       an import, they would have paid the same or          support our local economy, all while keeping          of yet another Dilbert cubicle leaves you cold,
the largest capital expenditure in an office        less, everything would be perfectly matching         furniture out of the landfills. Is this a great way   the best solution is locally made Studio. Iliac
relocation, the opportunity to purchase USA-        and would include a 10-year to lifetime war-         to purchase furniture, or what? Truly “Think          Golf prides itself in integrity and simplicity of
made furniture and to stimulate our economy         ranty. With “as is,” they end up with furniture      Globally, Act Locally” at its best. Hats off to       design with their golf apparel and accessories.
have never been more vital. No one purchases        that is eclectic, worn out, probably damaged,        this great San Diego company!                         Standard refurbished or new systems furniture
American as effectively as our military; I salute   not keyed alike, meaning they have two to               Purchasing new imports, unfortunately, may         did not reflect their corporate culture. Raw
NAVFAC and their requirements to not only           four different keys for each office, there is no
purchase USA-made, but also to purchase             warranty and there are no savings.
furniture that is environmentally friendly. In         Although liquidators will say you are saving
the absence of government initiatives, how          75% off retail, the true savings are not that
can a commercial company purchase “Made             great. The industry is highly competitive;
in America,” while maintaining budgetary            every dealership is offering huge discounts,
considerations?                                     from 50 to 65 percent. At the end of the day,
   Acquiring furniture is a dilemma that my         used furniture is not the color nor exactly
customers and I struggle with everyday. There       the configuration or anything else you want.
are several buying options which include “as        Your gorgeous new building has old furniture.
is”, refurbished, new imports or new locally        Really, how much do you save; maybe 10 to
and/or USA-produced. Whenever possible,             20 percent?
I will suggest new furniture built locally,            The U.S. Navy in San Diego has developed
because it not only supports California com-        a unique model in furniture reuse. This
panies, it enables customization and field          program, which has saved the Navy over $9
modification.                                       million since the program’s inception in
   “As is” can be the most unpleasant solution      2009, allows for the streamlined reuse of “as
for more mature companies. In America,              is” furniture without cost and paperwork for
settling for less is not our nature. A typical      military customers. This program has been
scenario might be that the client requires 25       an impressive success, keeping over 584 tons
offices and finds a supplier that has 25 ma-        of waste out of landfills and avoiding $79,000
hogany wood desk sets, purchases the offices        in landfill costs. Rear Adm. Bill French, com-
              for $1,200 per office plus $250       mander of the Navy’s Southwest Region, said
                        to deliver. Next, they      he expects this success will continue to grow.
                                want to add         If you can find a program similar to the one
                                                    Rear Adm. French has created for the Navy,
                                                    absolutely take advantage of it. Otherwise,
                                                    when it comes to “as is,” be cautious.               be the most                                                         unfinished wood, sand blasted
                                                         “Refurbished” systems furniture is one          cost-effective                                                        steel beams, perforated steel
                                                          of the most intelligent ways to purchase       way to buy                                                             plates and Forbo tack “panels”
                                                             furniture, and I highly recommend           beautiful,                                                             and an open architecture re-
                                                                this. It’s just as it sounds; new        well-made                                                              flected the image this company
                                                                  fabric, paint and brand new            furniture,                                                             wanted to convey: real, earthy,
                                                                     worksurfaces. If you work with      while main-                                                           and certainly not conventional
                                                                       a reputable company, it will      taining design                                                      or boring. Yet they have to
                                                                         look absolutely new and will    continuity. Not                                                    maintain a modest budget. We
                                                                           be exactly the configura-     every company                                                    were able to meet both require-
                                                                            tion and finishes you        has the financial re-                                        ments with Studio. Every project and
                                                                              want. I have completed     sources to purchase mid-                              solution is thoroughly unique and is truly a
                                                                               installations at the      priced or high-end furniture and budgets              partnership between the architectural pro-
                                                                                Alzheimer’s Associa-     often necessitate purchasing some imports.            fessional, the client and our industrial team.
                                                                                 tion, Solar Turbines,   Until a government initiative to offset costs is      It’s a collaboration and sharing of design vi-
                                                                                 Hargis Engineering,     implemented, this option will remain one of           sion and expertise, designed specifically for
                                                                                  Anvita Healthcare,     the most effective solutions to reduce furni-         the company’s business, budget and design
                                                                                  and numerous other     ture expenditures.                                    aesthetic. Some clients know exactly what
                                                                                  companies. This is        With the competitiveness of the market,            design they are seeking, while others rely on
                                                                                  a wonderful way to     large projects have the ability to negoti-            our creative vision. Sustainable materials are
                                                                                  buy furniture and      ate incredible discounts, imported or not.            absolutely utilized as much as possible. From
                                                                                  save money without     Thomas Jefferson School of Law, another ID            upscale wood “systems” furniture for CBS and
                                                                                  compromising qual-     Studios, Inc., project, was defined early on          DreamWorks to churches, architectural firms
                                                                                 ity. Final costs and    to reflect environmental responsibility, and          and nonprofits, furniture can be produced
                                                                                savings are dependent    the furniture had to contribute to the LEED           with pricing from $1,000 per station or office
                                                                               on project scope. If      Gold rating of the building. Permeating the           to $5,000, depending on the image and the
                                                                              you need less than 25      8-story “learning environment” are a host of          materials utilized. Highlighted projects are
                                                                             stations, more savings      green materials (with high recycled content)          included in this article and more images can
                                                                           are realized. If you need     and natural forms (reflecting sand, water, sun        be found on our website,
                                                                          more than 100 stations,        and sails), speaking to the local and regional           Until there are financial incentives to Buy
                                                                        you will save less, as the       influences of San Diego. ID Studios and TJSL          USA, our Spanx will be made in China and
                                                                      new manufacturers heavily          received 12 bids for furniture that included          our Champion skivvies will be made in Indo-
                                                                    discount larger projects.            every purchasing option for their new East            nesia; that’s just the way it is. But when you
                                                                     Last year, Provide-Commerce         Village school. They chose a mandate to only          are thinking of making a large acquisition
                                                               required 500 stations and was             buy American-made goods. Their private of-            such as furniture that has an immediate posi-
                                                            evaluating import versus refurbished         fice needs were very specific, and we were able       tive affect for our community, please “Think
                                                         furniture. The costs were similar, al-          to meet their requirements not only by pro-           Globally and Buy Locally” when possible; our
                                                    though the refurbished cost slightly less,           viding custom wood casegoods from Indiana             children will thank us.
                                                    but the import offered more impactful and            Furniture, a 3rd generation U.S. company, but
                                       book-        versatile design. In the end, they purchased         also with laminate ceiling height bookcases
                                 cases, lat-        refurbished systems locally, in eye-popping          with wood detailing from Omni Pacific, a lo-
                          eral files, round         fabrics. The interior design firm, ID Studios        cal San Diego company. By mixing wood with               Submitted by DeLinda Forsythe, president,
              tables, etc. to complete this         located in Solana Beach, provided the design         laminate, we saved them $3,000 per office; a          Innovative Commercial Environments. For more
great deal they now own. They purchase the          inspiration to the space, which reduced the          small detail that didn’t compromise design            information, contact her at or
add-on items new, which somewhat coordi-            need to have the furniture provide the design        integrity, but saved $300,000.                        call 619-890-2919.
January 31, 2011                             OFFICE FURNITURE & OFFICE MACHINES SUPPLEMENT   Page A23

                          Providing office furniture solutions which define the new
                   Value Proposition of uncompromising quality and design within budget.

                                              | 760.653.1511

                                      SDB | SWBE Certified

                   DeLinda Forsythe
Page A24                                   OFFICE FURNITURE & OFFICE MACHINES SUPPLEMENT                                                                                                                                                                                                                                                           January 31, 2011


                                                 2011 UPCOMING EVENTS
       GENERAL COUNSEL AWARDS                                    HUMAN RESOURCES PROFESSIONAL                                                                                                             CYBERSECURITY SYMPOSIUM & AWARDS
       Thursday, April 7, 2011                                   OF THE YEAR AWARDS                                                                                                                       Thursday, October 20, 2011
       Location: TBD                                             Thursday, July 14, 2011                                                                                                                  Location: TBD
       Time: 4:00-7:00 p.m. Special Awards Reception             Location: TBD                                                                                                                            Time: Cybersecurity Symposium from
       Estimated Attendance: 400                                 Time: 4:00-7:00 p.m. Special Awards Reception                                                                                            1:00- 5:30 p.m.; Special Awards Reception
       This inaugural event will recognize excellence within     Estimated Attendance: 450                                                                                                                from 5:30-7:00 p.m.
       the San Diego County in-house counsel community.          The San Diego Business Journal will host the                                                                                             Estimated Attendance: 400
       Honorees will be recognized for exceptional legal         fourth annual Human Resources Professional                                                                                               There will be an afternoon session with
       skill, significant contributions to the overall strategy   of the Year Awards event, recognizing human                                                                                              cybersecurity experts discussing cybercrime
       and success of the company, and exemplary                 resources executives and other human resources                                                                                           information exchange and protecting digital
       leadership as evidenced by the highest professional       department employees in San Diego County.                                                                                                citizens around the word. The special awards
       and ethical standards.                                                                                                                                                                             reception will begin at 5:30 and will recognize the
                                                                                                                                                                                                          most outstanding cybersecure companies and
                                                                 CFO OF THE YEAR AWARDS                                                                                                                   organizations in San Diego.
       INFORMATION TECHNOLOGY EXECUTIVE                          Thursday, August 11, 2011
       OF THE YEAR AWARDS                                        Location: TBD                                                                                                                            WOMEN WHO MEAN BUSINESS AWARDS
       Thursday, May 12, 2011                                    Time: 4:00-7:00 p.m. Special Awards Reception                                                                                            Thursday, November 17, 2011
       Location: TBD                                             Estimated Attendance: 600                                                                                                                Location: TBD
       Time: 4:00-7:00 p.m. Special Awards Reception             The San Diego Business Journal will host this fifth annual                                                                                Time: TBD
       Estimated Attendance: 700                                 event to recognize Chief Financial Officers who work                                                                                      Estimated attendance: 800
       The San Diego Business Journal will host the fourth       in San Diego as nominated by their own employers,                                                                                        2011 will be the 18th year for this premier program,
       annual Information Technology Executive Awards            employees and colleagues. Nominee must be a Chief                                                                                        which recognizes local women business leaders
       event in May. This awards ceremony will recognize         Financial Officer or head of finance. An independent                                                                                       for their excellence in career and community. More
       technology executives and department heads in             panel of judges will select CFO honorees in each of the                                                                                  than a hundred nominations are received each year.
       San Diego County.                                         following categories: Public Company, Private Company,                                                                                   An independent panel of judges determines the
                                                                 Nonprofit Organization, Business Nonprofit and                                                                                             top honorees and several special awards. Celebrity
                                                                 Government Agency.                                                                                                                       emcees, a keynote speaker and the awards program
       BEST PLACES TO WORK AWARDS                                                                                                                                                                         are staples of this landmark event.
       Thursday, June 23, 2011
       Location: TBD                                             100 FASTEST-GROWING PRIVATE
       Time: 4:00-7:00 p.m. Special Awards Reception             COMPANIES                                                                                                                                MOST ADMIRED CEO AWARDS
       Estimated Attendance: 500                                 Thursday, September 22, 2011                                                                                                             Thursday, December 8, 2011
       The San Diego Business Journal presents the 12th          Time: 4:00-7:00 p.m. Special Awards Reception                                                                                            Location: TBD
       annual San Diego’s Best Places to Work Awards.            by invitation only                                                                                                                       Time: 4:00-7:00 Special Awards Reception
       Companies are nominated by their own employees            Estimated attendance: 550                                                                                                                Estimated attendance: 500
       and are awarded in the small, medium and large            Each year, the San Diego Business Journal                                                                                                This event recognizes dynamic business leaders
       business categories.                                      researches and publishes the list of the 100                                                                                             and role models, selected for their achievements
                                                                 Fastest-Growing Private Companies in the                                                                                                 and contributions to San Diego companies.
                                                                 San Diego area. The ranking is based on a                                                                                                An independent panel of judges will select
                                                                 percentage of revenue increase over a three-year                                                                                         individuals to be honored from the list of
                                                                 period. This groundbreaking research uncovers                                                                                            nominees in each category.
                                                                 our region’s top emerging growth companies.
                                                                 This invitation-only event is an evening reception
                                                                 at which companies listed will be presented with
                                                                 a plaque to recognize their efforts.

       Sponsorship opportunities are available from $5,000 to $20,000.
       For more information or to register, please contact April West at 858-277-6695 or email


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       4909 Murphy Canyon Rd., Suite 200, San Diego, CA 92123 | fax 858.277.2149 |
January 31, 2011                                                        OFFICE FURNITURE & OFFICE MACHINES SUPPLEMENT                            Page A25

Mr. Copy’s 360°Assessment
    addresses the most Business
        Ready For Real
 pressing issue San Diego
  companies face in 2011      Ready For Real Business
        The approach analyzes seven core business areas
         to achieve true optimization, uniquely tailored to
          your company’s workflow process and culture
                                                                                                             TRANSFORMATION 2011
                            Bob Leone founded Mr. Copy in 1994 and has built a
                         $60 million business with offices in San Diego, Orange
                         County, Los Angeles, Silicon Valley and Oakland. As Presi-
                         dent of Mr. Copy, Leone is dedicated to helping companies
                         solve their unique challenges through industry leading
                         technology and document management solutions.

    Most San Diego companies recognize          cost of ownership with an in-depth review
the importance of cost-effective and effi-      of both the direct and the indirect costs
cient document management – many that           associated with technology and asset usage,
we have talked with have listed this as a       as well as ongoing maintenance
2011 initiative. In fact, the Gartner Group,       4. Review Workflow: Creates blueprints
industry analysts, reported that as much as     of how information flows and identifies any
three percent of annual revenues are spent      bottlenecks or inefficiencies
on document production. However, the               5. Examine Processes: A thorough
expertise and time it takes to achieve those    examination of administrative functions,
objectives can be difficult to manage.          including procurement and internal IT
    Mr. Copy, a Xerox company, offers an        processes
assessment that uses a data-driven approach        6. Study Sustainability: Sustainable
to gain a comprehensive understanding of        working practices help companies become
your entire document management infra-          more environmentally friendly by:
structure, allowing us to create a detailed        • Lowering energy consumption
plan for greater efficiency, productivity and      • Lowering CO2 output and emissions
cost savings.                                        for an improved carbon footprint                 Develop better financial results, improve operational
    This measures the core business areas          • Reducing paper waste
required to achieve true optimization of           • Using fewer consumables
                                                                                                      efficiency and reduce environment impact
your company’s assets. Our multisource             • Remaining energy conscious                          Mr. Copy’s 360° Assessment helps you to measure
approach delivers a comprehensive                  7. Culture: A team of Mr. Copy
snapshot of seven core business areas           consultants analyzes the data collected and              the core business areas required to achieve true
with an executive summary                                    creates a customized executive              optimization within your organization. Our multisource
about how to improve ROI,                                         summary for the organiza-
which is customized to                                                tion. Once assembled,              approach delivers a comprehensive snapshot, providing
the company’s corpo-                                                     Mr. Copy and the                clear visibility into seven core business areas:
rate culture.                                                              client discuss the
    As experts in                                                            findings to en-                    Understand Culture           Inventory Technology
workflow as-                                                                  sure they are
sessment and                                                                  comfortable                        Analyze Usage               Capture Costs
optimization,                                                                 that the data                      Review Workflow             Examine Processes
Mr. Copy is con-                                                              that it accurate-
stantly thinking                                                              ly reflects the                    Study Sustainability
of ways to better                                                             realities of the
serve their cus-                                                              business and               We are one of California’s largest and most respected
tomer’s bottom                                                               goals
line. The compa-                                                               Mr. Copy has              companies specializing in document workflow
ny’s 360° Assessment                                                     successfully led                assessment and optimization. We have successfully
is positioned uniquely                                                FORTUNE 500 com-
to help companies un-                                              panies as well as small               led FORTUNE 500 companies as well as small
derstand true cost breakdown,                                organizations – in every in-                organizations – in every industry from healthcare
asset deployment, usage patterns and            dustry from healthcare to education and
volumes, along with the development of          manufacturing – to achieve better financial              to education and manufacturing – to achieve better
sustainable working practices and continu-      results, improve operational efficiency and              financial results, improved operational efficiency and
ous improvement initiatives.                    reduce environment impact. To learn more
    The 360° Assessment is a five-stage con-    about the Mr. Copy 360° Assessment, visit                reduced environmental impact.
tinuous process that defines, measures,
analyzes, improves and controls seven core                                                               Let us help your company experience a
business areas. Most companies we work                 About Mr. Copy Inc.                               document revolution today.
with, such as The Wheat Group in San               Mr. Copy Inc., a Xerox company, is one
Diego, say they cannot measure these busi-      of the largest technology and services com-
ness areas within their company or measure      panies in California specializing in workflow
these areas with any depth or accuracy.         solutions and office systems. The document
    1. Inventory Technology: A snapshot of      management solutions provider has been
current environment, including the iden-        dedicated to its local community and cus-
tification of underutilized, obsolete and       tomers since 1994. Headquartered in San
redundant assets                                Diego, Calif., Mr. Copy also has offices in
    2. Analyze Usage: Capture utilization       Orange County, Los Angeles, Silicon Valley                Learn more about Mr. Copy at or follow
data for all technology and assets using a      and Oakland. Learn more at www.mrcopy.                   company activities on Twitter at
non-invasive collection tool that captures      com or follow activities on Twitter at www.              Mr. Copy Headquarters: 5657 Copley Dr., San Diego, CA 92111
data from both networked and non-net- 
worked assets                                                                                                      1(858)573-6300 - Toll free: 1(877)541-5234
    3. Capture Costs: Understand the total      Submitted by Mr. Copy

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