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Oklahoma Innovations Radio Show
Air Date: November 27-28, 2010
Guests: John Herrington; Kyle Dahlem, DaVinci Institute; Rich Taylor, Creativity World
Forum; Tom Hoshall, OnNowTV
[ Music ]
>> From the OCAST Radio network, this is Oklahoma Innovations, a weekly science and
technology radio magazine brought to you as a service of OCAST, the Oklahoma Center for the
Advancement of Science and Technology. OCAST is the state’s only agency whose sole focus is
technology, its development, transfer and commercialization. OCAST’s mission is to identify
and find promising research and technologies that allow Oklahoma to compete in a global market
economy from our own backyard. This program features some of the state’s most gifted and
talented scientists, inventors, entrepreneurs, manufacturers and business leaders who all have one
common goal: developing technology-based economic growth for all Oklahomans. Now here are
your hosts, Gary Owen and Steve Paris.
[ Music ]
>> Gary Owen and Steve Paris coming to you from Creativity World Forum 2010 in Oklahoma
and man over 25, actually 2600 attendees at this event.
>> 2600, that is a major event for Oklahoma City and I tell you what we’ve got people from all
over the world here.
>> Actually you have 15 countries and you’ve got innovators, creative artists, astronauts. You’ve
got educators, architects, students, Grammy award winners, world renowned scientists, movie
producers, Fortune 500 CEO’s, anthropologists, policymakers and more, all participating in this
7th annual forum.
>> Did you say astronauts, yes you did. And guess who are next guest is? He’s an Oklahoman,
John Herrington. He’s an astronaut walking in space. He has more than 4000 hours and about 30
different types of aircraft. He’s a naval aviator. That’s what they say in the movies rights?
>> Yes sir, wings of gold.
>> Yeah. Exactly and they spent some time on the space shuttle.
>> Which one was it?
>> Endeavor.
>> It was a DOUR. [Laughter] Oh believe me I remember.
>> Oh I know you remember. It’s always good to have John Herrington or our program,
Oklahoma Innovations. John you’re a guest here. You were part of the opening ceremonies.
You’re going to address a group this afternoon I believe, and of course by the time folks here this
that will have happened. And --
>> You missed it earlier today.
>> I did. I know it.
>> His presentation.
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>> You missed the magic show.
>> John tell us about that.
>> Yeah I want to hear about that magic show. Really good.
>> This is great. They invited me. Thanks for having me here.
>> Oh this is great.
>> They invited me. Creativity Oklahoma invited me down to be a part of the program here and
we’ll talk about challenge. My idea is -- my session is called Rise to the Challenge. Oh by the
way, we want you to do the opening ceremonies. We’d like you to be a part of that but just don’t
tell anybody. [Laughter] Yeah that was supposed to be a secret and it turns out that what they did
is they took a young man, Chickasaw boy named Dale who was playing me. And when I was
about eight years old I used to sit in a cardboard box and dream I was going to moon. So they
built the opening ceremony around this idea of thinking outside of the box about the box and
they made a box that was a space shuttle, cardboard space shuttle, a lot more elaborate than the
one I played in, but it was pretty cool. [Laughter] And they had a magician from -- I think it was
-- Rob Tate was the magician came up and did this magic show. And what it was is Sir Ken
Robinson was talking to dale and asked him what he is doing? He was pointing to the moon and
he said, “I’m going to the moon.” Well you can get there in that box. He goes, “No this is my
spaceship.” And so then they showed a picture of my liftoff actually on the shuttle and then Dale
climbs in the box, they close the box up. It gets very dark.
>> Oh my.
>> And I’m drinking coffee backstage here and so next thing I know I’m in this box. The magic
was incredible, absolutely.
>> Wow.
>> Yeah.
>> I’d pop out and there we go.
>> And so they took it from the time when you were just an 8 year old young Chickasaw young
man living in south central Oklahoma and show that you actually were -- flew in space and had
quite a few hours in space.
>> Dreams come true yeah.
>> Dreams do come true. Well and that’s the whole gist I think of this is that there’s creativity in
everything but there was a lot of creativity in you becoming an astronaut was there not?
>> Yeah I think in everything you do there’s -- you’ve go to be creative.
>> You know when you think about creativity and innovation and obviously innovation creates
business and that’s the bottom line of this conference is how creativity integrates into science,
technology, art, music, theater, film, it’s all being represented here today and they’re using
technology to collaborate with the guests here. One of the things that we’ll talk about later on
that they’re using with your self phone is a technology that they’re using called Wordle.
>> Wordle.
>> You have to hear more about Wordle.
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>> I’ve got the app on my phone.
>> You’re actually in the conference, there’s an app and you can get involved in the
conversations, ask questions and see what’s going on.
>> Wow.
>> So that’s tied together.
>> So John is this your first time to attend the creativity world forum?
>> Actually I was at the kickoff that they had at the Governor’s Mansion, Governor Henry, and
Sir Robinson was there. And that’s with Governor Anoatubby of the Chickasaw nation. I get
invited up and that’s when I got involved in the very beginning of this. So, but to be involved in
this and to see the whole coming together of all this different -- these groups. I’m networking
with all kinds of people as you said in arts and humanities. My daughters are both studying art
and music and I’m seeing that here, the technology aspect of it and everything.
>> If you were to say to the audience, “Okay what is this creativity world forum thing? We hear
a lot about it. We see it in the paper and on the news -- what in a nutshell from your perspective
can you describe --
>> Well from the perspective of the state of Oklahoma it’s getting the world attention. I mean
because Oklahoma is the only place in the United States that is a part of this organization and
we’re really showcasing what Oklahoma has to offer, not just to the United States but the rest of
the world. And so having delegations from all around the country - all around the world here to
see what we can do in the state of Oklahoma. And when I first came to this I met a gentleman
who does prostheses or prosthetics and not just a prosthetic, but he actually can you know
through tying into the nervous system you can actually feel touch and he can sense things with
his prosthetic, and I’m going, “That’s happening here?”
>> Yeah.
>> You know that’s happening in the state of Oklahoma so it’s a chance for us to showcase what
we do in Oklahoma, not in technology but also in the arts and also in humanities.
>> And I guess you’re talking about Jay Martin who --
>> Yeah.
>> Martin Bionics.
>> Yeah.
>> Which has been since bought out.
>> It’s been bought out yeah.
>> But it’s still here in Oklahoma.
>> Yeah.
>> And with the work here.
>> Yeah and that was incredibly impressive Jay. It was really --
>> Oh Jay is a sharp individual. Been on the program several times.
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>> Good.
>> And when you talk about what he does you know, if you boil it down to the basic words, he
builds bionic human parts right.
>> So, for lack of a better term. Well so you’re going to be talking with some folks a little later
on here at the conference what are you going to tell them?
>> Well it’s called Rising to the Challenge and it’s what I want to do is I want to talk about you
know we all have challenges our life. So I’ll talk about my life and the challenges I’ve had to
meet and, but it’s more about I want to talk to other folks. I want to see what challenges they
have to deal with be it challenges in their business. I have challenges about flying in space
obviously but you know I want to bring it back to the earth and say, “You know, share
challenges with me.” Also Michelle Auro is an engineer from Augusta Westland in Italy and will
be a part of that program as well. So we’re going to share this whole process.
>> That’s very good. So you’ve got a pretty mighty message to present today.
>> Yeah, you’re starting to hear people coming in during this conference. A big luncheon is
about to happen. So we’re at the Cox Center and so you’re going to start hearing a buzz here.
[Background sound effects] John one of the things that we got -- noted this morning is that
there’s some new delegates. Denmark and Rio de Janeiro --
>> Wow.
>> Were officially confirmed the first day of this conference. So as you can see on a global scale
this is starting to really expand year by year. When you talk to the people who are involved in
innovation here, it’s a lot of new technology going on. It seems like every year you see
something new happening. And from your perspective -- what are some things that -- of course
you talked about the human robotic aspect of prosthetics. Talk about some of the other things
that you’ve been exposed to since you’ve been here.
>> Well one of the things that we have -- talking about robots again, I’m a judge advisor for the
first robotics competition in the state of Oklahoma. So the Oklahoma regional -- First stands for
early -- I gotta -- For Inspiration and Recognition for Science and Technology - FIRST. For
Inspiration and Recognition for Science and Technology. [Laughter] Mouthful, but it’s about
getting kids involved in technology by giving them a competitive task to do and to be able to
build a robot and doing competition and be able to be a gracious professionalism. And those kids
are here. The kids have a booth. We’ve got a robot that they’re going to bring that --
>> That’s great.
>> Hopefully to my talk. You see it all around. The kids are getting involving. We entice
students into getting them involved with science and technology by giving them something that’s
fun and seeing all these professionals and having the opportunity to meet with them.
>> Fantastic one of the things Steve you would have been impressed with was the opening of the
session today, which was involving Native American dancing, got a little bit of history about
Native American Oklahoma. They had a parade of flags with all of the tribes represented here.
And all of this was scored with a live orchestra that I guess were high school musicians.
>> High school, yeah.
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>> A huge orchestra combined with on-stage Native American drum and chant and interweaved
with video and graphics. It was one of the most powerful presentations first of all of the arts
intertwined with Native American culture and then you add technology with all the multimedia
screens like cameras, video playbacks and of course, the Native American dancing so it was
about an hour presentation or at least 40 to 45 minute presentation. It was just incredible and I
wish you could have seen that. It was awesome.
>> Well the director, Jared Tate of Oklahoma’s Youth Symphony is Chickasaw and just a
phenomenal musician. I love listening to his music. So yeah, lots of culture.
>> Well you touched on this John and give us a quick overview with the Chickasaw nation now
because they are very much involved now with this creativity forum. And they are very much
involved now with what you do on a daily basis.
>> Yeah Governor Anoatubby is a huge supporter of math and science and any of the kids
interested in math and science. I work for the tribe. I do a lot of work on behalf of the governor
here in the state of Oklahoma supporting math and science and getting kids interested in it. Also
I have my PhD in education so I can have the credibility and education to talk about education.
But yeah, you can see what goes on here with the governors are really, really strong supporters
of it.
>> Talk about the youth interested in where you’ve come from in space and aviation. Any
interest cross your paths over the years?
>> Oh yeah my daughters, my youngest, my oldest at the time loved dinosaurs.
>> Oh.
>> I said now if you can figure out how we got dinosaurs in space, you’ve go the science
problem whipped. [Laughter] Kids like science. Kids like dinosaurs. But it’s when kids get
intrigued about something they learn it. They enjoy learning it. It’s not a task, it’s a challenge.
The same thing with me, I found something I enjoy. I enjoy doing math from a very practical
perspective. That’s what this is all about, getting kids to enjoy learning some really incredible
stuff so they can be very successful in life.
>> You know I read just this past weekend you know before this event that a gentleman came
from Russia that had never been to the United States and of course Oklahoma was his stop here.
I thought that was kind of fascinating. And that’s just kind of a hint of I guess that could be
representative of various countries represented here.
>> Yeah I asked a lot of folks, “Have you been to Oklahoma City before? Have you been to
Oklahoma before? Have you been to the Midwest before? And they said, “No, this is my first
time.” So obviously welcome them. Welcome them to my home and say this is what we’re all
about and give them a chance to experience it.
>> I thought that David Poe had a very interesting presentation before you came on, or it actually
was after you wasn’t it. David was after you and if you don’t know David, he’s quite an
interesting author and we hope to have him on the how before we get out of here today. But if
you were to describe this to new people coming to this event next year, what would you say to
them. What kind of people come to this event. Well the idea of creativity and they say, “Well
what is creativity?” And I just think out of the box John. You know think out of the box. And the
only way of doing that is being creative. I mean how do you come up with a solution to a
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problem that presents itself. And my example, I had some issues of flying in space, doing space
walks where stuff didn’t go as it was planned.
>> Yeah.
>> How do you in the heat of the moment figure out how to overcome something that may be of
your own doing or somebody else’s or through no fault of your own, it’s mechanical. How do
you solve the problem right there real time and do a creative one.
>> We gotta take a break Steve and we’ll come back and talk more from the Creativity World
Forum 2010 from the Cox Center Oklahoma City when we return on Oklahoma Innovations.
[ Music ]
>> The key to a well-rounded education doesn’t end in the classroom. Students at Cameron
University gained real world experience when they built the virtual campus for the Federal Law
Enforcement Training Center and developed tools for DNA evidence gathering and testing
giving them a competitive edge over other recent graduates. With the support of the Oklahoma
Center for the Advancement of Science and Technology, more than 500 Oklahoma students have
been teamed with companies where they have the opportunity to network with mentors, learn to
operate instruments that may not be available in the classroom, build confidence levels and gain
practical work experience. Research and development intern partnerships are an important step
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challenging jobs, creating opportunities, investing in our future. That’s what OCAST is all about.
For more information call OCAST toll free at 866-265-2215 or visit our website at
www.ocast.ok.gov.
>> We now return to Oklahoma Innovations with Gary Owen and Steve Paris on the OCAST
Radio Network.
[ Music ]
>> It is called the Creativity World Forum. It is the 7th Annual Conference on Creativity and
Innovation that brings together entrepreneurs, knowledge workers and policy makers from
around the globe. This is Oklahoma’s first time and the only state in the United States to host this
conference.
>> And have a creativity district and that all had its beginning somewhere and we’re getting
ready to find out where. We’re going to be talking with Kyle Dahlem, who is the executive
director of the DaVinci Institute and Kyle welcome to Oklahoma Innovations.
>> Thank you it’s good to be here.
>> Are you telling us that you all kind of did some things early on that got this kicked off
Creative Oklahoma? Tell us about that.
>> Well I will take one step back from that and say that the Kirkpatrick Foundation is the one
who formed the DaVinci Institute in 1997 and the purpose was to bring together higher ed, fine
arts faculty from higher institutions both public and private. And from that was created a unique
partnership of public and private universities, the purpose being to instill creativity in the arts
into our school systems. So after several years of research and planning we initiated the A+
schools in Oklahoma that I know you all have --
>> I heard about that.
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>> Heard about the A+ schools and we’re very proud of what they have now gone on to do. It’s
like having one of your children go off and actually accomplish great things [Laughter]
>> It’s gratifying.
>> After you have given them -- it is. Then in 2004 and ‘05 John McCarroll and Susan
McCalmont who are both members of the DaVinci Board began talking about creativity with the
DaVinci Board and the possibilities of what that might be because that’s a big question. You
know what is creativity and what does it have to do with the world of business and
entrepreneurship, culture and education. So we had lengthy conversations that ultimately led to
John and Susan doing international research and discovering the districts of creativity.
>> They are already in existence, mostly over in Europe right?
>> They are all in Europe, that’s right. All in Europe, and from that they petitioned to become a
part of the district’s of creativity. So, DaVinci Institute can take some small credit --
>> Sure.
>> In having given motivation to the creation of this state of creativity.
>> Yeah.
>> And to this conference although just like the A+ schools Creative Oklahoma went on to be
bigger.
>> Oh man.
>> The DaVinci Institute we’re just so proud. And we’re not just proud of what we’re seeing in
this whole concept of creativity but we are committed and passionate about the whole idea that in
culture, in commerce, in education particularly that creativity and innovation must be something
that is taught and emphasized and children and students of all ages must be begin to utilize and
create --
>> And nurture.
>> And skills because --
>> Right.
>> That’s the future of America.
>> Absolutely.
>> I want to slip in --
>> Okay.
>> Something here just to give Kyle some credibility. Her son Steve, who I’ve know for a long
time, Steve Dahlem, many Oklahoman’s may or may not know this but the producer, he was the
producer first all of the program where we commemorated the capital dome.
>> Yep.
>> And then he was also the producer for the Oklahoma Centennial back in ‘07.
>> That’s right he was the creative director of those projects.
>> He did a lot of productions for Six Flags theme parks over the years.
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>> He did.
>> And he works for Gaylord Entertainment. So that kind of --
>> So you’re the mom of that guy. [Laughter] You’re the one who nurtured that creativity. Isn’t
that right Gary?
>> That’s right. So I wanted to kind of throw that in there so you’d know wow [Laughter]
creativity.
>> I do. I appreciate that comment. Steve is very creative as is my daughter who likewise in
creative in her own way in computer science and technology. So anyway -- and it’s a good point
because we’ve heard in the Creativity World Forum that was just held here that giving children
the encouragement to imagine, to --
>> Create.
>> To use that imagination to create something and from all of that we know that we will be the
benefit as a state and as a nation because all of these products or all of these ideas, well maybe
not all but so many of them will be important to how we maintain our quality of life, how we
interact with the rest of the world.
>> Wasn’t too long ago I heard the term we wanted to create a creative class in Oklahoma. Now
I took that to mean not an exclusive class but an inclusive class. In other words nurture like you
did your children. Nurture our young people and make sure that we allow that creativity to
flourish and that’s kind of what his conference that we just had was all about right?
>> It can’t be exclusive. It’s got to be inclusive. All children, all humans are born with
imagination and they have it within them and as Sir Ken Robinson who has been the creator of
this creative collaborative here in Oklahoma, Sir Ken has said so often we teach creativity or pull
creativity out of our children in the educational process.
>> We so.
>> Through standardized education.
>> Yeah.
>> So this is all children can be creative.
>> And you’re probably going to see and we are seeing the education system being advanced.
Now that’s not to say what we’ve done in the past is bad, because it wasn’t. But we’re taking
new approaches to it now to nurture that creative aspect.
>> Absolutely and DaVinci Institute is a unique partnership of leaders and higher education
across the state of Oklahoma both public and private universities. We will continue to focus on
ways that will make that happen and let me just say that Oklahoma State University now gives a
degree in creativity.
>> Awesome.
>> They have a center of creativity.
>> Awesome. So President Brian Harrison had a major role to play in this.
>> He did.
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>> Guys I gotta rap here. Coming up in the program I’m going to be speaking to Rich Taylor
who’s the volunteer chairman and an entrepreneur who’s been around Oklahoma for a long time,
Tom Hoshall’s got an interesting web technology you’re going to want to hear about. So stay
tuned with us. We’re coming to you from the 2010 Creativity World Forum in Oklahoma City,
on Oklahoma Innovations.
[ Music ]
>> This is Oklahoma Innovations on the OCAST radio network.
>> Pancreatic cancer often goes undiagnosed until stage 3 because there are no early symptoms
of this disease. By the time some are diagnosed there is only about a 5% survival rate after five
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Investing in science and technology, it’s good for your health.
>> Laboratories, test tubes and computers often come to mind when we think of science and
technology. [Background music] But science isn’t just people in lab coats. Ideas originate in
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resistant crops. Oklahoma has unlimited potential to create, discover and invent. Creating jobs,
investing in people, that’s what OCAST is all about. For more information call OCAST toll free
at 866-265-2215 or visit our website at www.ocast.ok.gov.
>> Research and development, technology transfer and commercialization creating high-paying
jobs in Oklahoma is what OCAST is all about. This is Oklahoma Innovations on the OCAST
radio network.
[ Music ]
>> We are back and we are broadcasting from the Creativity World Forum 2010 and we have
someone now that I want to introduce, Rich Taylor. He is the chairman of the Creativity World
Forum and Rich nice to have you. Now you’re originally from Oklahoma right?
>> I sure am. I was born and raised in Enid, Oklahoma. I came to the University of Oklahoma a
long time ago and I’m a graduate of the University of Oklahoma. And now I’m back at OU as
the Dean of the Weitzenhoffer Family College of Fine Arts.
>> So you left for a little while. Where did you wind up?
>> I did. I left OU and sang professionally for about 10 years with a group called Fred Waring
and the Pennsylvanians once upon a time.
>> Oh, no kidding.
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>> Yeah. I met my wife on the road and to be and got off the road and got a job at Walt Disney
World in 1980. And in 1980 Walt Disney World was not the kind of place it is today. There was
one theme park and two hotels and 47 square miles of land to develop. [Laughter] And so it kind
of speaks to the creativity conference, the creativity forum because a lot of creative people
helped over those 27 years I was at Disney turn that place into a very creative and fun and
magical place. And so I retired from Disney and corporate life and I was the vice president of all
live entertainment and costuming for Disney for the last 10 years I was there. Retired about four
years ago to relax and got a call to come to OU and try out education and I’m absolutely in love
with being at OU again and in love with being back in Oklahoma.
>> Wow. Now Steve and I talked off the air about this creativity forum and from a science and
technology perspective, because this being a science and technology radio show, kind of share
with us if you will the connection between creativity and innovation.
>> Well I think at the -- the hope for this conference was that it would connect people of all
types and all backgrounds to come here and engage, network and some of the interesting things
we have going now is in many ways you can interact with the conference as its going on. Apple
is one of our sponsors that is helping with that. But we have an interactive way people are
tweeting in. They’re commenting and asking questions as speakers are happening. We have
what’s called a Wordle that goes up on the screen that the more a word is mentioned in the
dialog of what people are communicating or asking a question, those words get bigger. And so as
the speaker is speaking he can see what’s resonating or what’s not or what maybe people are
thinking as he’s talking, or he or she is talking. And so it’s really an on -- real-time sort of though
exchange of what’s being said as a lecturer and then what the audience are thinking and feeling
too.
>> So how does this Wordle, this is kind of a new, pardon the pun on the word.
>> Yeah, I’d like to see this.
>> So how does this Wordle work?
>> Well you’re asking the fine arts guy. But [Laughter] we have technicians and technical
people through our IT support here that are capturing all that and they have a computer program
that picks out words and images those words as frequency and then they are sifted out and
projected up into a giant slide on the screen.
>> Oh cool.
>> You know I see two aspects of this that Rich you talk about or we talk about technology and
how it relates to creativity. And of course people who do research obviously they are very
creative people obviously. I can’t be one of them. I’m just not qualified. But I do admire them.
But I do admire them. And I see this in a kind of two-tier approach. First of all you have that
level of creativity, but -- and as it relates to technology but also what you’ve done in fine arts.
You have to have instruments. Those didn’t just happen overnight. Those were developed and
took some level of technology to do that plus to control your state shows -- I suspect you were a
big part of it when you were working with Disney. Talk about that just a little bit.
>> I like to talk about it in Disney terms. We say that we’re full of dreamers and doers. A lot of
people -- and we put very creative teams together to dream up ideas. The more interesting people
you put together and the more differing backgrounds you put together, it’s one of the themes of
this conference. Creativity can come from anywhere. So putting different kinds of people
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together into creative brainstorming sessions or whatever, you’ll come up with a different
products. But then it takes doers to turn those dreams into reality. I know for example I spoke to
engineering people the other day about the magic of Disney at OU. And you talk about how you
dream up the ideas, but then it takes someone to turn whether it’s a new ride system that’s never
been done, whether it’s a new theatrical trick that you want to do, when we did the illumination
show, it’s the closer show at Epcot, it’s in it’s 12th year and I think it just won best nighttime
spectacular again. That was a tremendous creative endeavor. It takes sixty -- it’s full of
technology of things we never did before. It’s full of 60 high speed computers of the day that ran
all of this technology equipment and made this show really not just a technical feat but it had to
connect with the emotion that you were trying to make in a show too. That’s where art connects
with what technology is able to bring full circle and make happen on a stage or on a big
spectacular like that.
>> You had to have IT guys and gals. You had to have --
>> Engineers.
>> Yeah, electrical engineers, construction --
>> Yeah construction engineers, electrical engineers, pyrotechnic engineers. We invented
pyrotechnic product. I mean Disney -- I remember on project we had one time we created
fireworks that made no noise when they went up because we had a problem in France, Euro
Disney or Disneyland Paris where the fireworks were scaring the cows in the nearby pastures.
>> Oh.
>> So we developed a silent firework, if you will. And then we had to put the sound of the
firework on the audio tape. More technicians, more technology so that it went off about the same
time that you saw the explosion with the delay so that you had the visual feel like it happened.
>> Outstanding.
>> I was impressed with Fantasmic. I thought was --
>> That was a great show too.
>> They used water as your video projector spraying off the wall and there’s a new show that
just opened at Disneyland. It’s called Wonderful World of Color.
>> I saw it.
>> Six years ago I saw the original pitch for that show.
>> I saw it two months ago.
>> It looks like the pictures.
>> It’s an incredible show.
>> It’s 1200 fountains like the Bellagio. It has a fully programmable LED high-intensity light on
it, giant water screens that protect. Technology --and it’s about telling a story. Disney is a
content company that tells stories. And we use technology. They do now because I’m not there
right now. They use technology to help tell those stories and that’s a very important component.
You can’t do the unique one of a kind brand new ideas unless you create some new ways to do
them.
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>> Well you’re dean at the fine arts institution. Do you find it a challenge to teach creativity or
can you teach it?
>> I think you can encourage creativity. I think everybody has creativity inside them. But one of
the things that Sir Ken has talked about here at the conference was finding ways in our
educational systems to allow curiosity and imagination not to get stifled or suppressed in young
people or any people. And it takes time to do that. It takes opportunity and I think we need to
find more ways to solve the problems of the world by letting ideas come full circle and having
time to generate. The creator Tom Shoes [Assumed spelling] and he has a whole idea of how he
created that idea of giving a pair of shoes when he sold he pair of shoes, when he was just trying
to sell 250 pairs of shoes. And now he’s sold his millionth pair and has given his millionth pair
away. Wow I mean creativity can help solve many of the problems of the world, whether they’re
on the humanity side, whether they’re on the technology side, the artistic side, the educational
side, cultural side, commercial side you know those new ideas for new products. Who knew we
needed an iPod 10 years ago? Who knew our music would come through the air somehow and
we’d spend 99 cents and buy it.
>> And we can’t live without those things now.
>> No not anymore. And what’s next?
>> Absolutely.
>> And what will be next is the big question. In fact we talk about innovation, something that I
guess just happened recently the facilitator this morning, Doug. What was his -- is that right?
>> David Poe
>> David Poe. Yes. David. Tell them a little bit about David. He’s a funny guy.
>> They’re all blending together right there.
>> He’s the one that was tied with the Dummies books.
>> He has written several of those books. But just -- you know we had an interesting panel. It
was the first time he had been on the same panel with Sir Ken Robinson and Daniel Pink.
>> That’s right.
>> And they talked about economic world of tomorrow and how creativity has to be the answer
to so many of our problems coming in --
>> He’s the personal technology columnist for the New York Times.
>> That’s it yeah.
>> Yeah.
>> He has a funny type thing that happens on his show too. But it was just different ways that the
web or the internet or any of these technology things are making products happen. He told a
funny one this morning. It was a blender company that sold industrial blenders to restaurants and
they went on line with this viral little program that they taped of things that you can blend. And
they blended 60 kinds of things together and they blended an iPhone into dust.
>> Wow.
>> On this. And it sells and now their sales are up.
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>> If you take that one idea and you have a passion for it and you have time and opportunities
come your way you can change the world.
>> And this conference, yes it has happened this week in Oklahoma City. But it’s -- this is not a
one-time event. We want this to be something that goes -- because if we were just doing a two-
day party and a two-day conference it’s actually kind of easy. Well the hard part is where do you
go from here. How do you from this connecting of people and connecting ideas and connecting
ways and tools you can use for creativity how do you m make a difference in the world? How do
you make a new product? How do you make a new discovery, a new idea, a new cultural thing
happen? How do you change the world? Walt Disney said you can make anything happen if you
have the courage to pursue your dreams.
>> Rich Taylor is our guest this segment. We thank you so much for your ideas and your input
and your vision of this is a wonderful forum and I’m sorry that more people haven’t attended
because it’s just something you’ve got --
>> Even there’s 2700.
>> Yeah we started out -- we hoped to have 1500 we’ve got over 2700 here right now. We’ll be
back with more on Oklahoma Innovations.
[ Music ]
>> Some call it tech talk. We call it Oklahoma Innovations on the OCAST radio network.
>> SUV’s, hamburgers, TVs, it’s the American way. Go big or go home. Well my friend when it
comes to science, bigger isn’t necessarily better. The next big advancement to impact science is
smaller than an atom. Nanotechnology is improving our daily lives by making products stronger,
smaller, faster and more durable. Sunscreen, clothing, airplanes, cancer treatments and cosmetics
are just a few examples of products improved with the application of nanotechnology. With the
support of the Oklahoma Center for the Advancement of Science and Technology Oklahoma
companies are quickly being recognized as global leaders in the industry. Geo-chip, an OCAST
funded project at the University of Oklahoma was named among the top 100 most outstanding
technology developments of 2009 by R&D Magazine. Developing new products and treatments,
support and innovation, that’s what OCAST is all about. For more information call OCAST toll
free at 866-265-2215 or visit their webcast at www.ocast.ok.gov.
[ Music ]
>> Steve and I are coming to you from the 2010 Creative World Forum in downtown Oklahoma
City. It is the first time that we’ve had this conference here and this segment of the show Steve
for our audience we should tell you that we are now being videotaped as we do this particular
part of the interview.
>> We’re not used to that.
>> We are not used to our -- we’ve got the basis for radio. So I wanted to bring on somebody
that I met at this forum that actually I’ve known for a long time and did not know that he was
involved in this kind of technology.
>> Everybody knows this guy.
>> But if you don’t know the name Tom Hoshall if you’re an Oklahoma Cityan or if an
Oklahoman who has seen or heard Tom on TV or radio then you’re about to find out who he is.
Page 14
And he’s an entrepreneur’s entrepreneur in my opinion because he’s done a lot of different
things. But he’s on to something now and we’re going to find out what that is.
>> I want to know. I’m excited about this so Tom we welcome you to Oklahoma Innovations.
Tom Hoshall you’ve been around for a while in this part of the country. Tell us a little bit about
your history. Of course, we want to tease him. We’ve got something very special because he has
a company he’s going to tell you about. But I want him to tell you about himself first.
>> A little bit of background Tom.
>> Well thank you Steve. Thank you Gary. Hello everybody. This has been wonderful. You
know for many years on KTOK you were right before me.
>> Oh is that right?
>> Yes you were right before. I always thought that maybe I needed that time. [Laughter]
>> And I was out there listening to most of you.
>> There you go. We are at a time in history right here in Oklahoma. We are at the world
creative forum here in Oklahoma City 2010 and if we think about this entrepreneurship is the
backbone of everything we’re doing in America. We need more entrepreneurs. We absolutely do.
>> Oklahoma is a state full of creative people we know that.
>> Yes and we focus from the technology side of it. We work with people who have expertise in
developing R&D, science and technology, health research, client research, small business
innovation research, those kinds of programs which kind of brings you into the picture because
you’re doing something special now and its called www.onnowtv.com.
>> It is www.onnowtv.com webcasting web channels association and so we developed a whole
new paradigm to be able to communicate on the web connected with the televisions.
>> There you go. Tell us how it works.
>> Well web channels are like television channels but they’re going to be connected to your
televisions. By the end of this year 2010, 27 million televisions will be web-enabled in your
homes. That’s big screen TVs in your homes folks that you’re going to start watching everything
that’s on the internet. But if you start thinking about golly all the internet sites and the videos,
there’s going to thousands, tens of thousands, hundreds of thousands; we’ve got to have an easier
way to do it. So we developed what we call channel number technology, just like changing your
channel on your TV. It’s like a remote control changing channels. It’s easier, simpler, faster and
more intuitive to go to channel 123 or 145 or 228 then it is what’s Athenian TV or some name
that they cannot more than likely many times even spell.
>> Absolutely.
>> So it’s faster.
>> So will you have to have a special receiver for this or is it internet driven?
>> It’s all internet driven. It’s all internet based. We kind of like the domain name. Everybody
understands domain names that you can secure. Many times many of them are already gone by
the way. But if you secure a domain name at domaninyournametv.com or yourname.com that’s a
domain name. We’re the same way with web channels but for TV. So we are the registry, the
worldwide registry. They’ll be getting web channels from us.
Page 15
>> Interesting.
>> So -- and with web channels a lot of other possibilities. The cost is very, very inexpensive
just like it is cost-wise similar to getting a domain name.
>> So for example if we were doing this radio show, now today many radio shows nationally are
streamed on the internet. You think of many of the national talk show hosts that you hear on the
radio and you go to the website and they’re streaming. So what’s the difference between what
you’re doing and what they’re doing?
>> Well the navigation.
>> Okay.
>> Just making it easier to navigate.
>> Simpler.
>> But besides the navigate because of the technology we automatically have a way of
connecting a lot of channels together in a real, simple, easy format.
>> Ah.
>> Now the connectability is where you bring the power you see. Because a channel or a website
can have one, you drive traffic to yours. But what if you could drive them to a network that you
and your buddies and everybody that’s in a similar non-competing business can share the traffic.
Now you start getting a multiplying effect. Therefore you can increase your business and we’re
finding that it’s increasing about 3 to 1.
>> And you’re using this to start with commercial entities right?
>> Yes commercial entities. We started this about six years ago. Started developing. We’ve
learned everything that wouldn’t work. We’ve been going through this. That’s the process of
entrepreneurship. And so in the developing -- we started going -- I started going to companies
and telling them what our vision was. You could see down the road that hey, we’re going to have
some possibilities with other media television because it’s still very powerful.
>> It’s very powerful media sure.
>> It’s a very powerful tool because it has the reach right now.
>> Absolutely.
>> And so it has the reach. It has the branding. It may just be kind of expensive for some people.
>> So when you look at the sample applications -- I mean it’s usually for commercial resources,
but I see this could be used in a variety of applications for education.
>> Yeah.
>> Communications.
>> Well Tom said two things Gary that really caught my attention. First of all he said there’s
going to be the number 27 million or a thousand or whatever the word was.
>> Can you imagine --
>> By the end of next month.
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>> 27 million, that’s the statistics. 27 million televisions are going to be web enabled so you’ll
be able to see it in your homes. 250 million, that’s a quarter of a billion by 2014. So folks if
you’re in business, you buy or sell anything, you need to get a web channel without a doubt. You
need to tie into this type of technology that’s happening today.
>> And then you also said -- and you said it twice in two different ways, talking about how big
this can be. Obviously you’re market is not right here in Oklahoma. Your market is the world.
>> It is the world. It is but we started right here in Oklahoma. Isn’t that the great thing?
>> The receipts get to come back here right?
>> That’s right. [Laughter] That’s right it’s wonderful you know. We’re helping bring about new
entrepreneurship. This is going to create a lot of entrepreneurs because the way we’re doing it
with web channels, anybody if they have any kind of idea just tie in with us, we’re going to be
open source. They can do anything. They can have plug ins for video. They can have plug ins for
any kind of social medias. We are just simply the back bone for them to create something
absolutely new and very powerful. You know how much it costs?
>> I’m afraid to ask?
>> Oh how much?
>> It’s $24.95 a year.
>> You can find that in the change of your couch. [Laughter]
>> That’s a little bit more than $2.00 a month. And with your web channel you get your website
connected to it. It’s operational. Every time someone goes to your web channel you’re going to
get an email. You’ll know when they come. You’ll have a little ticker so it rolls and tells the
latest that’s happening with your company or your product that you’re trying to sell. Information
about your company -- it’s got a Goggle map. It has all things connected to it. You can have your
own website. You can have your own video. But if you don’t have one there’s a plug in, a video
plug in.
>> Now we know why you’re at this creativity forum.
>> That’s right. If there’s anything creative it’s this company you’re talking about.
>> Well thank you.
>> Think of the creativity that’s going to surround it, all of the people and players that are going
to get involved with this.
>> Well I’m the luckiest guy in the world. I tell you I get -- I got into this business from the
home building business and from that -- because I had the TV show. And it started having some
success Gary, like you do. And now you’re a successful guy.
>> That’s right.
>> And people wanting -- and it started -- you know we started increasing their business. I had
someone kind of like you say, “Hey Tom you ought to syndicate this.” It was called Healthy
Home. Healthy Home TV, Healthy Home Television and they said, “Tom this is working and the
business is working adding millions of dollars to some of the companies. That is part of what
were doing. And you need to syndicate it. You need to take this across the country.” Well what
does that mean when you go into markets and you start buying time.
Page 17
>> You buy time.
>> Yeah you buy this time and then you do the same thing you’re doing here to help those
businesses.
>> Sure.
>> Well I started checking with that and the rate was going up, the rate was going down and I
said, “Well that’s going the wrong direction.” So I thought back then six years ago. I’m doing it
through the web because I’ve done a lot of things because I didn’t know I couldn’t do it. And the
web was very expensive at the time because I did know technology would catch up.
>> That’s it.
>> And I’m a blessed guy because one time in my life that the Lord has put me at the right place
at the right time because I think we’re even with the technology now.
>> Absolutely. If you want to check this out, www.onnowtv.com. Is that right? Is that the right
website?
>> They go to www.onnowtv.com and then they can go to www.healthyhometv.com and look at
the channel list and just check it all out.
>> Absolutely. [Background music] Steve it’s been fun. We’ve got to get out of here. We
appreciate the folks inviting us to the Creativity Forum and we’ll see you next week on
Oklahoma Innovations. Have a good week.
[ Music ]
>> You have been listening to Oklahoma Innovations brought to you by OCAST, the Oklahoma
Center for the Advancement of Science and Technology. To learn more about OCAST and to
hear a repeat broadcast of today’s show anytime online, visit our Web site by typing OCAST in
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