Culinary Arts Culinary Arts

Culinary Arts FIRST QUARTER

IC1031 ~ Computer Applications

Associate of Applied Science CU1036 ~ Fundamentals of Classical Tech.

IC1021 ~ College Orientation

CU1003 ~ Concept & Theory

CU1143 ~ Sanitation & Safety

What will you learn at

The Art Institute of Dallas?

The Culinary Arts program at The Art Institute of Dallas emphasizes

classical cooking techniques learned through extensive hands-on SECOND QUARTER

experience in a team environment. Students receive both the practical CU1133 ~ Purchasing & Product ID

CU1016 ~ American Regional

experience and business management applications required to seek GE0124 ~ Writing I

CU10023 ~ Baking

employment in the operations of a commercial kitchen.







Mission:

The mission of the Culinary Arts program at The Art Institute of

Dallas is to prepare students with a broad range of culinary skills based THIRD QUARTER CU1123 ~ Menu Management

upon classical techniques and sound business principles. This GE2084 ~ Writing II

CU1026 ~ Pastries & Confectionaries

program emphasizes international and regional influences, while

CU1163 ~ Latin Cuisines

promoting current industry trends.





Career Opportunities:

The Associate of Applied Science degree program in Culinary Arts

prepares students with the life skills and technical background needed FOURTH QUARTER

to seek entry-level positions such as line cook, garde manger, kitchen CU2006 ~ Garde Manger CU2183 ~ Nutritional Cooking

manager and line supervisor in the food and beverage industry. CU2013 ~ European Cuisines GE0014 ~ College Mathematics









FIFTH QUARTER

CU2323 ~ World Cuisine CU2303 ~ Hospitality Cost Controls

CU2283 ~ Asian Cuisine GE0024 ~ Oral Communication

CU2293 ~ Food and Beverage Operations









SIXTH QUARTER

CU2026 ~ À La Carte & Service GE0114 ~ Introduction to Humanities

CU2313 ~ Supervision & Career ~ General Elective

Development









SEVENTH QUARTER

CU2333 ~ Art Culinaire CU2143 ~ Externship

CU2163 ~ Capstone Project GE0054 ~ Psychology









Culinary Arts

Associate of Applied Science

6 3

8080 Park Lane, Suite 100

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER

Culinary Arts

Associate of Applied Science American Regional Pastries & Confectionaries Garde Manger World Cuisine À La Carte & Service Art Culinaire

Fundamentals of

CU1016 CU1026 CU2006 CU2323 CU2026 CU2333

Classical Techniques American Regional Cuisine explores the use of Students receive comprehensive instruction re- In this course the student learns the methods This course emphasizes both the influences and The students prepare modern and regional This class will celebrate the culinary styles,

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. CU1036 indigenous ingredients in the preparation of tra- garding the preparation of creams, custards, and theories related to cold food preparation, ingredients that create the unique character of American cuisine in a public restaurant. Cor- restaurants, restaurateurs and chefs who are in

This course is an introduction to the food serv- ditional and contemporary American special- puddings, and related sauces. Students pre- hors d’oeuvres, display platters, and charcu- selected world cuisine. Students prepare, taste, rect application of culinary skills, plate presen- the current industry spotlight. Their style, sub-

ice industry, an overview of culinary equip- ties. Each of the following regions is considered: pare a variety of cakes and icings and learn to terie. The course allows the students the serve, and evaluate traditional, regional dishes tation, organization, and timing in producing stance, and quality will be discussed and ex-

FIRST QUARTER FIFTH QUARTER ment, as well as the fundamental concepts, New England, the Mid-Atlantic, Florida, the apply a variety of decorating styles and tech- opportunity to practice the fundamentals of of Spain, The Middle East, Turkey, Greece, items for both a fixed-price menu and an a la amined. During the hands-on production

skills, and techniques involved in basic cook- Central Plains, the Southwest, the Rocky Moun- niques. Selection and proper use and handling cold food preparation, presentation, and serv- Africa, and India. Importance will be placed on carte menu are stressed. The principles of din- aspect of the class, students will have the op-

ery. Organizational skills in the kitchen, work tains, California, the Pacific Northwest, and of various chocolates used in baking and deco- ice. Students develop Garde Manger skills and ingredients, flavor profiles, preparations, and ing room service and the philosophy of food portunity to be exposed to specialty produce

CU1036 Fund. of Classical Tech. 2 8 6 CU2323 World Cuisine 1 4 3

coordination, and knife skills are covered and Hawaii. The course reinforces the knowledge rating is covered. Emphasis is also placed on learn various functions as they rotate daily techniques representative of these cuisines. are further explored and examined in light of and products.

demonstrated. This course also provides an and skills learned in the preceding classes and dessert plating and presentation. through work assignments and prepare prod- today’s understanding of food, nutrition, and

CU1003 Concept & Theory 3 0 3 CU2283 Asian Cuisine 1 4 3 presentation.

overview of proper identification, usage, clean- helps students build confidence in the tech- ucts. Production methods and safe food han- Asian Cuisine Capstone Project

ing, safety, handling, and care procedures for a niques of basic cookery. The development of dling techniques are emphasized.

CU1143 Sanitation and Safety 3 0 3 CU2293 Food & Beverage Operations 3 0 3 Latin Cuisines CU2283 CU2163

variety of culinary tools including refrigeration, knife skills, mise en place, time-lines, plate pres- Students will prepare, taste, serve, and evalu-

Supervision &

cooking equipment, hand tools, and appli- entation, organization, and teamwork in a pro- CU1163 European Cuisines In this course, students will take menu-driven

IC1031 Computer Applications 0 3 1 CU2303 Hospitality Cost Controls 3 0 3

ances. This course emphasizes both the influences and ate traditional regional dishes of Asia. Empha- Career Development concepts and derive a restaurant business plan

duction setting are introduced and accentuated. sis will be placed on ingredients, flavor profiles,

ingredients that create the unique character of CU2013 CU2313 that outlines the acquisition of property while

IC1021 College Orientation 1 1 1 GE0024 Oral Communication 4 0 4 selected Latin courses. Students prepare, serve, This course emphasizes both the influences preparations, and techniques representative of analyzing the demographics, location, market-

Concept & Theory This course focuses on managing people from

Baking taste, and evaluate traditional and regional and ingredients that create the unique charac- the cuisines of Japan, China, India, Korea,

the hospitality supervisor's viewpoint. It em- ing and the financial requirements such as ven-

Total Quarter 9 12 14 Total Quarter 12 8 16 CU1003 CU10023 dishes of Mexico, South America, and the ter of selected Classical European Cuisines. Thailand, and Vietnam.

phasizes techniques for motivation, decreasing ture capital and its overall feasibility in the

The fundamental concepts, theories, and tech- Special significance is placed on the study of Caribbean islands. Importance will be placed Students prepare, taste, serve, and evaluate staff turnover, creating a positive work envi- marketplace. Trends, lifestyle shifts and psy-

niques involved in basic cookery are covered ingredient functions, product identification on ingredients, flavor profiles, preparations, traditional, and regional dishes of Italy, France, Food and Beverage Operations ronment, and organizational skills. Effective chographic analysis will be addressed while

in the course. Through discussions and lec- and weights and measures as applied to and techniques representative of these cuisines. British Isles, and Germany, Austria, Switzer- oral and written communication is also analyzing successful restaurant concepts. The

SECOND QUARTER SIXTH QUARTER tures, the how’s and why’s of culinary proce-

CU2293

baking. Lectures and demonstrations teach land and Scandinavian countries. Importance In this course, students will learn about stressed, including job descriptions, memos, capstone project culminates in a complete

dures, techniques, concepts and applications yeast-raised dough mixing methods, short will be placed on ingredients, flavor profiles, business plan for market entry.

are introduced.

Menu Management the beverages served in the hospitality indus- job reviews, policies and procedures, and eval-

CU1016 American Regional 2 8 6 CU2026 A La Carte & Service** 3 15 6 doughs and chemical leavening agents. preparations, and techniques representative of uations. Interviewing techniques, how to re-

CU1123 try, including wines, distilled spirits, beers and

Course includes various breads, muffins and these cuisines. malt liquor, teas, and coffees. Students will solve conflict, and listening skills will be Externship

This course will introduce students to the

CU10023 Baking 1 4 3 CU2313 Supervision & Career Development 3 0 3 Sanitation & Safety quick pastries.

fundamentals of menu design and layout with learn how to serve guests including presenta- covered in addition to recruiting, discipline,

CU2143

CU1143 emphasis on the application of menu mix,

Nutritional Cooking tion, pouring, glassware, and merchandising. training, and decision making.This course also

Through a field externship experience,

CU1133 Purchasing & Product ID 3 0 3 GE0114 Introduction to Humanities 4 0 4 Purchasing & Product The production and bottling of all beverages helps to develop personal career goals and ob-

This course is an introduction to food and en- inventory efficiency, seasonality, and merchan- CU2183 jectives as well as résumé writing. students will be able to apply acquired subject

vironmental sanitation and safety in a food Identificaion dising for foodservice operations. Included in This course centers on an explanation of the will be covered as well as how to determine the matter and career/professional skills in a real

GE0124 Writing I 4 0 4 General Elective 3 0 3 qualities of each. Students will be exposed to

production area. Attention is focused on food- this course will be emphasis toward concept basic principles of nutrition and their relation- and practical situation.The main objective is to

borne illnesses and their origins, and on basic

CU1133 development via menu driven components, ships to health. The structure, functions and liquor laws pertaining to the restaurant indus- Introduction to Humanities allow students to observe and participate in the

Total Quarter 10 12 16 Total Quarter 13 15 16 Purchasing and Product Identification is the try as well as management techniques and bev-

safety procedures followed in the food service

study of different food products in their pur-

kitchen layout requirements, product utiliza- sources of nutrients including carbohydrates,

erage menus.

GE0114 operation of a successful business related to

industry. This course is approved by the Fed- tion, and some recipe development. fats, vitamins, minerals, and water are dis- This course introduces students to the scope their field of study and interest. The students

chased form and how to accurately specify and

eral Food and Drug Administration (FDA) and cussed. Current issues in nutrition are re- of human creative traditions in the visual, will gain experience needed to enter the field

purchase needed product for production. Top-

THIRD QUARTER SEVENTH QUARTER is recognized by approximately 95% of the state

ics include the size, seasonal factors, packing Writing II viewed, including dietary guidelines, energy Hospitality Cost Controls performing, and intellectual arts. Students will upon graduation.

and local jurisdictions that require training and balance, vitamin supplements, and food fats. experience and participate in methods of

certification.

and general information on quality identifica- GE2084 CU2303

Students also focus on the principles of plan- This course is designed for the student to un- inquiry designed to develop their appreciation Psychology

CU1026 Pastries & Confectionaries 2 8 6 CU2333 Art Culinaire 1 4 3 tion based on categories of produce (vegetables This course advances skills learned in written ning wholesome, nutritionally balanced meals derstand the basic processes of the planning, of the making of the work, its context in

and fruits), groceries and dry goods, dairy communication. Students engage in activities GE0054

CU1163 Latin Cuisines 1 4 3

Computer Applications products, meats, fish and poultry. Students also designed to develop the skills necessary

using traditional foods and ingredients. Stu- costing and control processes in the food and the tradition of human expression, and its

This course is designed to introduce students

CU2163 Capstone Project 3 0 3 dents will plan, analyze and prepare menus reception and interpretation in today's society.

IC1031 analyze the complete purchasing cycle of a to analyze literature or other creative that meet nutritional guidelines.

beverage industry. Menu pricing, cost analysis, to the nature of psychology. Topics include

CU1123 Menu Management 3 0 3 This course will introduce students to the con- restaurant, beginning with product and vendor media, conduct effective research on topics food, beverage, and labor costs are included. aspects of human development, personality

CU2143 Externship * 1 12 3

ceptual framework of computer systems and selection and ending with actual orders. addressed in the course, and compose analyti- Areas of inventory control, sales projections, General Elective theory, psychological aspects of stress,

GE2084 Writing II 4 0 4 GE0054 Psychology 4 0 4 how they work, as well as the implications of cal or interpretive essays that incorporate

College Mathematics cost determination, costs associated with labor and the psychology of learning, creativity,

computer technology in our contemporary Writing I authoritative research. GE0014 training as well as cost-saving techniques will and motivation.

environment. Students will also become This course consists of the study of algebraic be covered.

Total Quarter 10 12 16 Total Quarter 9 16 13 GE0124

acquainted with a variety of software packages and geometric concepts which may include

This course is designed to help students

including word-processing, spreadsheet, data-

develop writing skills and to refine their critical

topics such as sets, logic, number systems, Oral Communication

Requirements: base, PowerPoint, Photoshop, and Internet

thinking skills through a variety of assignments.

number theory, functions, congruence, with an GE0024

FOURTH QUARTER applications. introduction to probability and statistics. Students learn to present themselves with

The Art Institute of Dallas requires the following for graduation: poise and confidence in a variety of contexts.

CU2006 Garde-Manger 2 8 6 College Orientation They also learn how to evaluate the nature

Credit Hours 107 IC1021 of their audience and structure material

CU2013 European Cuisines 1 4 3 This course prepares the student for successful appropriately, and how to develop their

Contact Hours 1771 performance within The Art Institute's aca- individual style.

CU2183 Nutritional Cooking 1 4 3 demic and technical skill-building curriculum.

* Minimum of 132 externship hours for the quarter. Specific strategies to succeed in such an envi-

GE0014 College Mathematics 4 0 4 (6:1 conversion rate, externship hours:credit hours) ronment are developed as the student becomes

**5:1 conversion rate, lab hours:credit hours oriented to the fast-track schedules and time-

or Approved Mathematics Elective lines that are part of student life at The Art

Institute of Dallas.

Total Quarter 8 16 16 Academic Director approval is required

to take courses out of sequence.









4 5

Restaurant & FIRST QUARTER

IC1031 ~ Computer Applications

Catering Management CU1036 ~ Fundamentals of Classical Tech.

CU1003 ~ Concept & Theory

IC1021 ~ College Orientation

Associate of Applied Science CU1143 ~ Sanitation & Safety



What will you learn at

The Art Institute of Dallas?

When you enter the Associate of Applied Science degree program in

SECOND QUARTER

CU1123 ~ Menu Management

Restaurant & Catering Management at The Art Institute of Dallas, CU1016 ~ American Regional

GE0124 ~ Writing I

you’ll learn about the real-world responsibilities of culinary managers. CU1133 ~ Purchasing & Product ID

Along with fundamental cooking skills, faculty place an emphasis on

ordering ingredients, marketing, quality control, training, staff

management and cost control. You’ll receive a taste of your future

career as you work around the real-life demands of the food and

THIRD QUARTER CU2313 ~ Supervision &

hospitality industry. In your final quarter, you’ll see the culmination of Career Development

CU10023 ~ Baking

all your hard work as you learn how to professionally assemble your RCM2053 ~ Marketing &

CU1163 ~ Latin Cuisines

résumé, one of the most important tools you have to show potential Product Knowledge

employers just how talented you are! GE0014 ~ College Mathematics





Mission:

The mission of the Restaurant & Catering Management program at FOURTH QUARTER

The Art Institute of Dallas is to provide students with the skills CU2303 ~ Hospitality Cost Controls

CU1026 ~ Pastries & Confectionaries

needed for success in the hospitality industry. While gaining practical

GE2084 ~ Writing II

CU2183 ~ Nutritional Cooking

knowledge of the essential business elements, students also develop

basic cooking techniques which are utilized in commercial operations.





Career Opportunities:

The Associate of Applied Science degree program in Restaurant & FIFTH QUARTER

RCM2033 ~ Computers in the

Catering Management prepares students with the life skills and CU2006 ~ Garde Manger

Food Industry

technical background needed to seek entry-level positions such CU2293 ~ Food and Beverage Operations

GE0024 ~ Oral Communication

as management trainee, kitchen manager, banquet supervisor or

assistant food and beverage director.







SIXTH QUARTER

RCM2043 ~ Human Resources,

RCM2103 ~ A La Carte &

Law & Ethics

Storeroom Management

~ General Elective

RCM2003 ~ Financial Management

GE0114 ~ Introduction to Humanities







SEVENTH QUARTER

RCM2203 ~ Dining Room & CU2143 ~ Externship

Catering Management GE0054 ~ Psychology

RCM2263 ~ Capstone Project









Restaurant & Catering Management

Associate of Applied Science

10 8080 Park Lane, Suite 100 7

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

Restaurant & FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER



Catering Management Fundamentals of American Regional Baking Pastries & Confectionaries Garde Manger A La Carte & Dining Room &

Associate of Applied Science Classical Techniques CU1016

American Regional Cuisine explores the use of

CU10023

Special significance is placed on the study

CU1026

Students receive comprehensive instruction re-

CU2006

In this course the student learns the methods

Storeroom Management Catering Management

CU1036 indigenous ingredients in the preparation of of ingredient functions, product identification garding the preparation of creams, custards, and theories related to cold food preparation,

RCM2103 RCM2203

The fundamental concepts, skills and tech- This course provides experience in a practical This course provides experience in a practical

traditional and contemporary American spe- and weights and measures as applied to puddings, and related sauces. Students prepare hors d’oeuvres, display platters, and charcu-

niques involved in basic cookery are covered setting. All students rotate through the tradi- setting. All students rotate through the tradi-

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs.

in the course. Students learn the preparation of

cialties. Each of the following regions is consid- baking. Lectures and demonstrations teach a variety of cakes and icings and learn to apply terie. The course allows the students the

tional brigade stations in the "Chef's Gallery" tional brigade stations in our dining facility.

ered: New England, the Mid-Atlantic, Florida, yeast-raised dough mixing methods, short a variety of decorating styles and techniques. opportunity to practice the fundamentals of

stocks, broths, glazes, soups, thickening agents, kitchen.The emphasis is on quality food prepa- The emphasis is on quality food preparation

the Central Plains, the Southwest, the Rocky doughs and chemical leavening agents. Selection and proper use and handling of vari- cold food preparation, presentation, and serv-

the grand sauces, and emulsion sauces. Lec- ration and timing to adequately prepare each and timing to adequately prepare each student

FIRST QUARTER FIFTH QUARTER tures and demonstrations teach organizational

Mountains, California, the Pacific Northwest, Course includes various breads, muffins and ous chocolates used in baking and decorating ice. Students develop Garde Manger skills and

student for a la carte restaurant employment. for á la carte restaurant employment. Students

and Hawaii. The course reinforces the knowl- quick pastries. is covered. Emphasis is also placed on dessert learn various functions as they rotate daily

skills in the kitchen, work coordination and The students will focus on traditional Ameri- will also learn the skills and techniques of the

edge and skills learned in the preceding classes plating and presentation. through work assignments and prepare prod-

CU1036 Fund. of Classical Tech. 2 8 6 knife skills. The basics of vegetable cookery, can foods, prepared and cooked a la minute. "front of the house" personnel by rotating

CU2006 Garde-Manger 2 8 6 and helps students build confidence in the tech- Latin Cuisines ucts. Production methods and safe food

starch cookery, and meat, fish and poultry All cooking techniques will be reinforced, as through all of the dining room positions from

niques of basic cookery. The development of Nutritional Cooking handling techniques are emphasized.

CU1003 Concept & Theory 3 0 3 cookery are covered. Emphasis is given to basic CU1163 well as organization, plate presentation, and waiter to manager, learning and practicing

CU2293 Food & Beverage Operations 3 0 3 knife skills, mise en place, time-lines, plate pres-

cooking techniques such as sautéing, roasting, Prepare, taste, serve and evaluate traditional, CU2183 proper mise en place. Students will also be as- their skills. Emphasis will be on basic serving

entation, organization, and teamwork in a pro- Food and Beverage Operations

poaching, braising, and frying. Students must regional dishes of Latin America. Emphasis This course centers on an explanation signed duties in the storeroom to better un- techniques and on customer satisfaction. Stu-

CU1143 Sanitation and Safety 3 0 3 duction setting are introduced and accentuated.

RCM2033 Computers in the Food Industry 3 0 3 successfully pass a practical cooking examina- will be placed on ingredients, flavor profiles, of the basic principles of nutrition and theirre- CU2293 derstand the process involved with storeroom dents will also be exposed to practical man-

tion covering a variety of cooking techniques. preparations and techniques representative of lationships to health. The structure, functions In this course, students will learn about the- management: ordering, receiving, inspection, agement theory applications utilizing a

IC1031 Computer Applications 0 3 1 Purchasing & Product

GE0024 Oral Communication 4 0 4 Mexico, Central America, South America and and sources of nutrients including carbohy- beverages served in the hospitality industry, in- and proper storage. point-of-sale computer system.

IC1021 College Orientation 1 1 1 Concept & Theory Identification the Caribbean Islands. drates, fats, vitamins, minerals, and water are cluding wines, distilled spirits, beers and malt

Total Quarter 12 8 16

CU1003 CU1133 discussed. Current issues in nutrition are re- liquor, teas, and coffees. Students will learn Financial Management Capstone Project

Supervision & viewed, including dietary guidelines, energy how to serve guests including presentation,

Total Quarter 9 12 14 The fundamental concepts, theories, and tech- Purchasing and Product Identification is the

balance, vitamin supplements, and food fats. pouring, glassware, and merchandising. The

RCM2003 RCM2263

niques involved in basic cookery are covered study of different food products in their pur- Career Development This class will give students the working In this course, students will take menu-driven

SIXTH QUARTER in the course. Through discussions and lec- chased form and how to accurately specify and

Students also focus on the principles of plan- production and bottling of all beverages will

knowledge of finance that is increasingly de- concepts and derive a restaurant business with

tures, the how’s and why’s of culinary proce- purchase needed product for production.Topics CU2313 ning wholesome, nutritionally balanced meals be covered as well as how to determine the

manded of all hospitality managers. Theories a catering operation. Emphasis will be placed

SECOND QUARTER dures, techniques, concepts and applications include the size, seasonal factors, packing and This course focuses on managing people from using traditional foods and ingredients. Stu- qualities of each. Students will be exposed to

and applications show the students how to on developing income statements, cash flows

the hospitality supervisor's viewpoint. It em- dents will plan, analyze and prepare menus liquor laws pertaining to the restaurant

are introduced. general information on quality identification make business decisions and obtain critical in- statement, balance sheet, marketing based on

RCM2103 A La Carte & Storeroom Mgmt. 2 8 3 phasizes techniques for motivation, decreasing that meet nutritional guidelines. industry as well as management techniques

CU1016 American Regional 2 8 6 based on categories of produce (vegetables and formation by analyzing financial statements. demographics for the address of the site, job

staff turnover, creating a positive work envi- and beverage menus.

Sanitation & Safety fruits), groceries and dry goods, dairy products, descriptions, payroll expenses and developing

CU1133 Purchasing & Product ID 3 0 3 RCM2003 Financial Management 3 0 3 meats, fish and poultry. Students also analyze ronment, and organizational skills. Effective Hospitality Cost Controls Human Resources, Law & Ethics an executive summary that attracts potential

CU1143 the complete purchasing cycle of a restaurant, oral and written communication is also

CU2303 Computers in the investors.The capstone project culminates in a

CU1123 Menu Management 3 0 3 RCM2043 Human Resources, Law & Ethics 3 0 3 This course is an introduction to food and envi- beginning with product and vendor selection stressed, including job descriptions, memos,

This course is designed for the student to un- Food Industry RCM2043 complete business plan for market entry.

ronmental sanitation and safety in a food pro- and ending with actual orders. job reviews, policies and procedures, and eval- This course prepares students in hospitality

derstand the basic processes of the planning,

GE0124 Writing I 4 0 4 General Elective 3 0 3 duction area. Attention is focused on uations. Interviewing techniques, how to re-

costing and control processes in the food and

RCM2033 human resources management. Multicultural-

Externship

food-borne illnesses and their origins, and on solve conflict, and listening skills will be This course is an examination of the basic com- ism, conflict resolution, benefit and compensa-

basic safety procedures followed in the food

Menu Management covered in addition to recruiting, discipline,

beverage industry. Menu pricing, cost analysis,

puter applications and uses for the hospitality tion packages, and legal considerations when CU2143

Total Quarter 12 8 16 GE0114 Introduction to Humanities 4 0 4 food, beverage, and labor costs are included.

service industry.This course is approved by the CU1123 training, and decision making.This course also

Areas of inventory control, sales projections,

industry. Students examine basic computer interviewing are just some of the subjects cov- Through a field externship experience, stu-

Total Quarter 15 8 16 Federal Food and Drug Administration (FDA) This course will introduce students to the fun- helps to develop personal career goals and ob- hardware and software. Applications covered ered in this course. dents will be able to apply acquired subject

cost determination, costs associated with labor

and is recognized by approximately 95% of the damentals of menu design and layout with em- jectives as well as résumé writing. include word-processing and spreadsheets. matter and career/professional skills in a real

training as well as cost-saving techniques will

THIRD QUARTER state and local jurisdictions that require train- phasis on the application of menu mix, General Elective and practical situation.The main objective is to

be covered.

ing and certification. inventory efficiency, seasonality, and merchan- Marketing & Oral Communication allow students to observe and participate in the

SEVENTH QUARTER dising for foodservice operations. Included in operation of a successful business related to

CU10023 Baking 1 4 3 this course will be emphasis toward concept Product Knowledge Writing II GE0024 Introduction to Humanities their field of study and interest. The students

Computer Applications Students learn to present themselves with

development via menu driven components, RCM2053 GE2084 GE0114 will gain experience needed to enter the field

CU1163 Latin Cuisines 1 4 3 RCM2203 Dining Room & Catering Management 2 8 3 IC1031 kitchen layout requirements, product utiliza- This course takes an in-depth look at proven This course advances skills learned in writ-

poise and confidence in a variety of contexts. This course introduces students to the scope of upon graduation.

This course will introduce students to the con- tion, and some recipe development. They also learn how to evaluate the nature human creative traditions in the visual, per-

marketing strategies specific to hospitality ten communication. Students engage in

CU2313 Supervision & Career Development 3 0 3 ceptual framework of computer systems and of their audience and structure material

RCM2263 Capstone Project 3 0 3

how they work, as well as the implications of

services. Students create a marketing plan for activities designed to develop the skills neces-

appropriately, and how to develop their

forming, and intellectual arts. Students will ex- Psychology

RCM2053 Marketing & Product Knowledge 3 0 3 computer technology in our contemporary

Writing I their desired restaurant or catering business. sary to analyze literature or other creative

individual style.

perience and participate in methods of inquiry

GE0054

CU2143 Externship * 1 12 3 media, conduct effective research on topics designed to develop their appreciation of the

environment. Students will also become GE0124 making of the work, its context in the tradition This course is designed to introduce students

GE0014 College Mathematics 4 0 4 acquainted with a variety of software packages This course is designed to help students de- College Mathematics addressed in the course, and compose analyti-

to the nature of psychology. Topics include

GE0054 Psychology 4 0 4 cal or interpretive essays that incorporate of human expression, and its reception and in-

including word-processing, spreadsheet, data- velop writing skills and to refine their critical GE0014 authoritative research. terpretation in today's society. aspects of human development, person-

or Approved Mathematics Elective base, PowerPoint, Photoshop, and Internet thinking skills through a variety of assignments. This course consists of the study of algebraic ality theory, psychological aspects of stress,

Total Quarter 10 20 13 applications. and the psychology of learning, creativity,

and geometric concepts which may include

Total Quarter 12 8 16 topics such as sets, logic, number systems, and motivation.

Requirements: College Orientation number theory, functions, congruence, with an

introduction to probability and statistics.

IC1021

FOURTH QUARTER The Art Institute of Dallas requires the following for graduation: This course prepares the student for successful

performance within The Art Institute's aca-

demic and technical skill-building curriculum.

CU1026 Pastries & Confectionaries 2 8 6 Credit Hours 107 Specific strategies to succeed in such an envi-

Contact Hours 1705 ronment are developed as the student becomes

CU2183 Nutritional Cooking 1 4 3 oriented to the fast-track schedules and time-

* Minimum of 132 externship hours for the quarter. lines that are part of student life at The Art

CU2303 Hospitality Cost Controls 3 0 3 (7:1 conversion rate, externship hours: credit hours) Institute of Dallas.



GE2084 Writing II 4 0 4

Academic Director approval is required

Total Quarter 10 12 16 to take courses out of sequence.









8 9

Baking & Pastry FIRST QUARTER

Associate of Applied Science CU1036 - Fundamentals of Classical Tech. CU1143 - Sanitation and Safety

CU1003 - Concept and Theory IC1031 - Computer Applications

What will you learn at IC1021 - College Orientation

The Art Institute of Dallas?

In the Baking and Pastry program, you will receive hands-on baking,

preparation and finishing skills with an emphasis on the fundamentals

and classics of pastry and bread-baking techniques. Coursework fo-

SECOND QUARTER

cuses on basic culinary skills, sanitation, baking skills, cake decorat- CU1016 ~ American Regional CU1133 ~ Purchasing & Product ID

ing, classic pastry desserts, European tortes, chocolate techniques, CU10023 ~ Baking GE0124 ~ Writing I

centerpiece work, and business essentials.





Mission:

The mission of the Baking and Pastry program at The Art Institute of

Dallas is to prepare students with a broad range of culinary skills with

THIRD QUARTER

CU1123 ~ Menu Management

special emphasis on the basic fundamentals of baking and pastry with CU1026 ~ Pastries and Confectionaries

GE2084 ~ Writing II

an additional focus on basic cooking techniques. CU1163 ~ Latin Cuisines





Career Opportunities

The Associate of Applied Science degree in Baking and Pastry program

prepares students for entry-level positions such as pastry cook, pantry

cook, baker, cake decorator, and bakery manager. FOURTH QUARTER

CU2346 ~ Artisan Breads and CU2183 ~ Nutritional Cooking

Baking Production GE0014 ~ College Mathematics

CU2353 ~ European Cakes and Tortes









FIFTH QUARTER

CU2366 ~ Advanced Patisserie and CU2293 ~ Food & Beverage

Operations Mgmt

Display Cakes

CU2303 ~ Hospitality Cost Controls

GE0024 ~ Oral Communication







SIXTH QUARTER

CU2026 ~ A La Carte & Service ~ General Elective

CU2313 ~ Supervision & GE0114 ~ Introduction to Humanities

Career Development









SEVENTH QUARTER

CU2373 ~ Chocolate, Confections CU2163 ~ Capstone Project

and Centerpieces GE0054 ~ Psychology

CU2143 ~ Externship









Baking & Pastry

Associate of Applied Science

14 11

8080 Park Lane, Suite 100

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER

Baking & Pastry

Associate of Applied Science Fundamentals of American Regional Pastries and Confectionaries Artisan Breads and Advanced Patisserie A La Carte & Service Chocolate, Confections

Classical Techniques CU1016 CU1026 Baking Production and Display Cakes CU2026 and Centerpieces

American Regional Cuisine explores the use of (Prerequisites: Introduction to Culinary Skills, The students prepare modern and regional

CU1036 CU2346 CU2366 CU2373

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. The fundamental concepts, skills and tech-

indigenous ingredients in the preparation of Sanitation and Safety) Students receive com-

Building on previous knowledge from Baking, Building on previous knowledge, students

American cuisine in a public restaurant. Cor-

This course introduces students to the princi-

traditional and contemporary American spe- prehensive instruction regarding the prepara- rect application of culinary skills, plate presen-

niques involved in basic cookery are covered students learn to mix, shape, bake, store, and learn the preparation and decoration of display ples involved in tempering chocolate, creating

cialties. Each of the following regions is con- tion of creams, custards, puddings and related tation, organization and timing in producing

in the course. Students learn the preparation of distribute handmade breads and rustic-style pieces and classical and contemporary wed- chocolate sculptures, forming simple center-

sidered: New England, the Mid-Atlantic, sauces. Students prepare a variety of cakes and items off both a fixed-price menu and an a la

FIRST QUARTER FIFTH QUARTER

stocks, broths, glazes, soups, thickening agents,

Florida, the Central Plains, the Southwest, the icings and learn to apply a variety of decorat-

rolls. Students also learn production speed and ding cakes. Topics covered will include choco-

carte menu are stressed. The principles of din-

pieces, and preparing chocolates and other

the grand sauces, and emulsion sauces. Lec- increase their proficiency in meeting produc- late, sugar, and marzipan; finishing techniques confections with soft, hard, and liquid centers.

Rocky Mountains, California, the Pacific North- ing styles and techniques. Selection and ing room service, and the philosophy of food

tures and demonstrations teach organizational tion deadlines with quality products. Empha- using an air brush; use of molds and templates. Students learn to use both traditional and con-

CU1036 Fundamentals of Classical Techniques 2 8 6 west, and Hawaii. The course reinforces the proper use and handling of various chocolates are further explored and examined in light of

CU2366 Advanced Patisserie and Display Cakes 2 8 6 skills in the kitchen, work coordination and sis will be placed on increased use of Students will prepare, cost, and price three-di- temporary production methods in creating

knowledge and skills learned in the preceding used in baking and decorating is covered. Em- today’s understanding of food, nutrition and

knife skills. The basics of vegetable cookery, traditional fermentation methods, such as pre- mensional decorations, centerpieces, cakes for confections by hand and with special equip-

CU1003 Concept and Theory 3 0 3 classes and helps students build confidence in phasis is also placed on dessert plating and presentation.

CU2293 Food & Beverage Operations Mgmt 3 0 3 starch cookery, and meat, fish and poultry ferments and sourdough starters as well as special events, and wedding cakes. Topics to be ment. Efficient methods to increase productiv-

the techniques of basic cookery. The develop- presentation. Students must pass a practical

cookery are covered. Emphasis is given to basic specialty flours and equipment, and methods covered will include: small cakes decorated as ity in this highly specialized field will be

CU1143 Sanitation and Safety 3 0 3 ment of knife skills, mise en place, time-lines, exam. Supervision & Career

CU2303 Hospitality Cost Controls 3 0 3 cooking techniques such as sautéing, roasting, that emphasize flavor, texture, and appearance a whole; cakes finished in molds or rings; and highlighted.

plate presentation, organization and teamwork

poaching, braising, and frying. Students must as well as techniques that increase shelf life. items that can be used for cakes, desserts, or in- Development

IC1031 Computer Applications 0 3 1 in a production setting are introduced and ac- Latin Cuisines

GE0024 Oral Communication 4 0 4 successfully pass a practical cooking examina- dividual pastries. Students will use specialized Externship

tion covering a variety of cooking techniques.

centuated.

CU1163 European Cakes and Tortes equipment, practice new presentation meth- CU2313

IC1021 College Orientation 1 1 1

This course emphasizes both the influences ods, and focus on fresh products, simplicity of This course focuses on managing people from CU2143

Total Quarter 12 8 16 CU2353

Concept and Theory Baking and ingredients that create the unique charac- style, and ease of production. the hospitality supervisor's viewpoint. It em- Students work in positions in commercial

Total Quarter 9 12 14 Students will build on methods previously phasizes techniques for motivation, decreasing food service and hospitality establishments ap-

CU1003 CU10023 ter of selected Latin courses. Students prepare,

learned in Pastry and Confectionary Tech- staff turnover, creating a positive work envi- proved by The Art Institute of Dallas. Students

The fundamental concepts, theories, and tech-

Special significance is placed on the study of serve, taste, and evaluate tradition, regional

niques and apply those skills into new prod-

Food & Beverage Operations ronment, and organizational skills. Effective are responsible for securing an internship job

ingredient functions, product identification dishes of Mexico, South America, and the

SIXTH QUARTER niques involved in basic cookery are covered

and weights and measures as applied to Caribbean islands. Importance will be placed

ucts to create more elaborate tortes and gateau CU2293 oral and written communication is also and may seek assistance through The Art

in the course. Through discussions and lec- using complex finishing methods by applying In this course, students will learn about the stressed, including job descriptions, memos, Institute of Dallas.

SECOND QUARTER tures, the how’s and why’s of culinary proce-

baking. Lectures and demonstrations teach on ingredients, flavor profiles, preparations,

glazes, using decorative sponges, and building beverages served in the hospitality industry, in- job reviews, policies and procedures, and eval-

CU2026 A La Carte & Service** 3 15 6 yeast-raised dough mixing methods, short and techniques representative of these

dures, techniques, concepts and applications multi-component cakes. Topics to be covered cluding wines, distilled spirits, beers and malt uations. Interviewing techniques, how to re- Capstone

doughs and chemical leavening agents. Course cuisines.

CU1016 American Regional 2 8 6 are introduced. include comparison of classical and modern liquor, teas, and coffees. Students will learn solve conflict, and listening skills will be

CU2313 Supervision & Career Development 3 0 3 includes various breads, muffins and quick CU2163

preparations, classical cakes; glazed, iced, how to serve guests including presentation, covered in addition to recruiting, discipline,

pastries. Menu Management Through competencies developed with previ-

CU10023 Baking 1 4 3 Sanitation and Safety molded, and cream filled tortes, and bombes. pouring, glassware, and merchandising. The training, and decision making.This course also

General Elective 3 0 3 ous related studies course work, students will

CU1123 production and bottling of all beverages will be helps to develop personal career goals and ob-

CU1133 Purchasing & Product ID 3 0 3 CU1143 Purchasing and This course will introduce students to the fun- Nutritional Cooking covered as well as how to determine the quali- jectives as well as résumé writing. develop a complete business plan for a mini-

GE0114 Introduction to Humanities 4 0 4 This course is an introduction to food and en- ties of each. Students will be exposed to liquor mum 100 seat restaurant. This project wil in-

vironmental sanitation and safety in a food

Product Identification damentals of menu design and layout with em-

CU2183 clude: market analysis and marketing strategy,

GE0124 Writing I 4 0 4 phasis on the application of menu mix, laws pertaining to the restaurant industry as Elective

Total Quarter 13 15 16 production area. Attention is focused on food- CU1133 inventory efficiency, seasonality, and merchan-

This course centers on an explanation of the well as management techniques and beverage operating budget, sales projections, opening

borne illnesses and their origins, and on basic Purchasing & Product Identification is the basic principles of nutrition and their relation- menus. inventories, capital equipment, standardized

Total Quarter 10 12 16 dising for foodservice operations. Included in

safety procedures followed in the food service study of different food products in their pur-

this course will be emphasis toward concept

ship to health. The structure, functions, and Introduction to Humanities recipes and costing for all standardized recipes,

industry. This course is approved by the Fed- chased raw form and how to accurately pur- source nutrients, including proteins, carbohy- menu and facilities design. The student will

eral Food and Drug Administration (FDA) and chase needed product for production. The

development via menu driven components,

drates, fats, vitamins, minerals and water are

Hospitality Cost Controls GE0114 have the assistance of a Chef/Instructor to fa-

kitchen layout requirements, product utiliza- This course introduces students to the scope of

is recognized by approximately 95% of the state product identification portion will demonstrate discussed. Current issues in nutrition are re- CU2303 human creative traditions in the visual, per-

cilitate with the completion of the capstone

SEVENTH QUARTER and local jurisdictions that require training and the size, season, packing and general informa-

tion, and some recipe development.

viewed, including dietary guidelines, energy This course is designed for the student to un- restaurant project.

forming, and intellectual arts. Students will ex-

THIRD QUARTER certification. tion on quality identification based on cate- balance, vitamin supplements and food fads. derstand the basic processes of the planning,

perience and participate in methods of inquiry

CU2373 Chocolate, Confections and Centerpieces 1 4 3 gories of produce (vegetables and fruits), Writing II costing and control processes in the food and

designed to develop their appreciation of the Psychology

Computer Applications groceries and dry goods, dairy products, meats, GE2084 College Mathematics beverage industry. Menu pricing, cost analy-

CU1026 Pastries and Confectionaries 2 8 6 making of the work, its context in the tradition GE0054

CU2143 Externship* 1 12 3 fish, poultry and other usable products in the This course advances and expands skills sis, food, beverage, and labor costs are in-

IC1031 GE0014 of human expression, and its reception and in- This course is designed to introduce students

line of food production. Students also analyze learned in Writing I. Students engage in activ- cluded. Areas of inventory control, sales

CU1163 Latin Cuisines 1 4 3 This course will introduce students to the con- This course consists of the study of algebraic terpretation in today's society. to the nature of psychology. Topics include

CU2163 Capstone Project 3 0 3 the complete purchasing cycle of a restaurant, ities designed to develop the skills necessary to projections, cost determination, costs associ-

ceptual framework of computer systems and beginning with product and vendor selection and geometric concepts which may include ated with labor training as well as cost-saving aspects of human development, personality

analyze literature or other creative media, con-

CU1123 Menu Management 3 0 3 GE0054 Psychology 4 0 4 how they work, as well as the implications of and ending with actual orders. topics such as sets, number systems, number techniques will be covered. theory, psychological aspects of stress, and the

duct effective research on topics addressed in

computer technology in our contemporary theory, functions, congruence, with an intro- psychology of learning, creativity, and motiva-

the course, and compose analytical or interpre-

GE2084 Writing II 4 0 4 environment. Students will also become duction to probability and statistics. tion.

Total Quarter 9 16 13

acquainted with a variety of software packages

Writing I tive essays. Oral Communication

Total Quarter 10 12 16 including word-processing, spreadsheet, data- GE0124 GE0024

base, PowerPoint, Photoshop, and Internet This course is designed to help students de- Students learn to present themselves with

applications. velop writing skills and to refine their critical poise and confidence in a variety of contexts.

Requirements: thinking skills through a variety of assign- They also learn how to evaluate the nature of

College Orientation ments. their audience and structure material appro-

The Art Institute of Dallas requires the following for graduation:

priately, and how to develop their individual

FOURTH QUARTER IC1021 style.

Credit Hours 107 This course prepares the student for successful

performance within The Art Institute’s aca-

CU2346 Artisan Breads and Baking Production 2 8 6 Contact Hours 1771 demic and technical skill-building curriculum.

Specific strategies to succeed in such an envi-

CU2353 European Cakes and Tortes 1 4 3 * Minimum of 132 externship hours for the quarter. ronment are developed as the student becomes

(6:1 conversion rate, externship hours: credit hours) oriented to the fast-track schedules and time-

CU2183 Nutritional Cooking 1 4 3 lines that are part of student life at The Art In-

** 5:1 Conversion rate CU2026 A La Carte & Service stitute of Dallas.

GE0014 College Mathematics 4 0 4



Total Quarter 8 16 16

Academic Director approval is required

to take courses out of sequence.









12 13

Culinary Management FIRST QUARTER SECOND QUARTER THIRD QUARTER

Bachelor of Science CU1036 ~ Fundamentals of

Classical Techniques

CU1016 ~ American Regional CU1026 ~ Pastries and Confectionaries

CU10023 ~ Baking CU1163 ~ Latin Cuisines

CU1003 ~ Concept and Theory

CU1133 ~ Purchasing & Product ID CU1123 ~ Menu Management

What will you learn at CU1143 ~ Sanitation and Safety

GE0124 ~ Writing I GE2084 ~ Writing II

The Art Institute of Dallas? IC1031 ~ Computer Applications

This program blends theoretical and hands-on learning in the areas of IC1021 ~ College Orientation

culinary arts, management, human resources, finance, food and bev-

erage operations and service. The Bachelor of Science degree in culi-

nary management takes an in-depth, comprehensive approach to

culinary education. Externships are an integral part of the curriculum

as they provide an opportunity for application to real world situations,

ultimately culminating in a career portfolio. FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

CU2006 ~ Garde Manger CU2323 ~ World Cuisine CU2026 ~ A La Carte & Service

Mission: CU2013 ~ European Cuisines CU2283 ~ Asian Cuisine CU2313 ~ Supervision &

Career Development

The mission of the Bachelor of Science Degree in Culinary Arts Man- CU2183 ~ Nutritional Cooking CU2293 ~ Food & Beverage Operations

GE0114 ~ Introduction to Humanities

agement is to provide a market-driven, competency-based education GE0014 ~ College Mathematics CU2303 ~ Hospitality Cost Controls

~ General Elective

that integrates academics and hands-on learning and instruction. The GE0024 ~ Oral Communication



practical culinary skills and management courses in this program will

provide a foundation for the graduate to advance in the Culinary Arts

field, as well as preparation for entry-level management positions in

the foodservice industry.





Career Opportunities: SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

The cross-functional focus will allow you to expand beyond the tradi-

CU2333 ~ Art Culinaire CU3003 ~ Foodservice Technology CU3103 ~ Accounting

tional culinary positions in the industry and seek entry-level manage- and Information

~ General Elective CU3013 ~ Facilities Management

ment positions, with a foundation for career advancements CU3023 ~ Hospitality Marketing and Design

CU2143 ~ Externship

GE4064 ~ Spanish CU3113 ~ Catering and Event

GE0054 ~ Psychology

Management

GE3104 ~ Introduction to Chemistry

CU3123 ~ Human Resource

Management

~ Humanities Elective









TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

CU4003 ~ Exploring Wines and CU4103 ~ Leadership and CU4203 ~ Externship II

the Culinary Arts Organizational Development

CU4213 ~ Innovation and

CU4013 ~ Foodservice Financial CU4113 ~ Senior Culinary Practicum Entrepreneurship

Management

CU4123 ~ Baccalaureate Capstone CU4223 ~ Global Management

CU4023 ~ Quality Foodservice and Operations in the

~ Math & Science Elective

Management and Training Hospitality Industry

CU4033 ~ Legal Issues and Ethics ~ General Elective

for Culinarians

~ Social Science Elective

~ Math & Science Elective









Culinary Management

Fabrics, Finishes and Equipment (FFE) design by Juliet Ruiz

Menu design, recipes and plating by Israel Lozano

Bachelor of Science









18 8080 Park Lane, Suite 100 15

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Culinary Management Fundamentals of Classical American Regional Pastries and Garde Manger World Cuisine Supervision & Career Art Culinaire Foodservice Technology Accounting Exploring Wines and the Leadership and Externship II

Bachelor of Science Techniques CU1016

American Regional Cuisine

Confectionaries

CU1026

CU2006

In this course the student

CU2323

This course emphasizes both

Development

CU2313

CU2333

This class will celebrate the

and Information

CU3003

CU3103

This course introduces the na-

Culinary Arts

CU4003

Organizational

Development

CU4203

Students develop additional

CU1036

explores the use of indigenous Students receive comprehen- learns the methods and theo- the influences and ingredients This course focuses on manag- culinary styles, restaurants, This course is a survey course ture and purpose of accounting, This course provides an intro- leadership competencies by

The fundamental concepts, CU4103

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. skills and techniques involved

ingredients in the preparation sive instruction regarding the ries related to cold food prepa- that create the unique character ing people from the hospitality restaurateurs and chefs who in foodservice Information presents the accounting cycle, duction to the production of Students examine leadership, observing and participating in

of traditional and contempo- preparation of creams, cus- ration, hors d’oeuvres, display of selected world cuisine. Stu- supervisor's viewpoint. It em- are in the current industry spot- Systems and Technology (IS&T) and explains how to under- wine from vineyard to bottle, as the supervisory operation of a

in basic cookery are covered organizational management,

rary American specialties. Each tards, puddings, and related platters, and charcuterie. The dents prepare, taste, serve, and phasizes techniques for motiva- light. Their style, substance, and designed to introduce students stand accounting statements. well as a review of the basic successful foodservice business.

in the course. Students learn and culture by focusing on

of the following regions is con- sauces. Students prepare a course allows the students the evaluate traditional, regional tion, decreasing staff turnover, quality will be discussed and to the many diverse facets of grape varietals that are used to The learning objectives of this

FIRST QUARTER the preparation of stocks, the role of the manager as a fa-

EIGHTH QUARTER broths, glazes, soups, thicken-

sidered: New England, the variety of cakes and icings and opportunity to practice the fun- dishes of Spain, The Middle creating a positive work envi- examined. During the hands- IS&T in the foodservice indus- Facilities Management make wine. Through lectures, cilitator of change within second internship experience

Mid-Atlantic, Florida, the learn to apply a variety of deco- damentals of cold food prepa- East,Turkey, Greece, Africa, and ronment, and organizational on production aspect of the try. Current systems and issues research and tasting, students are developed and refined from

CU1036 Fundamentals of Classical Techniques 2 8 6 CU3003 Foodservice Technology and Information 3 0 3 ing agents, the grand sauces, and Design the organization. The course

Central Plains, the Southwest, rating styles and techniques. ration, presentation, and India. Importance will be skills. Effective oral and written class, students will have the op- of major importance in the field are exposed to different types, the first internship and must

and emulsion sauces. Lectures CU3013 emphasizes the concepts of

CU1003 Concept and Theory 3 0 3 CU3023 Hospitality Marketing 3 0 3 the Rocky Mountains, Califor- Selection and proper use and service. Students develop placed on ingredients, flavor communication is also stressed, portunity to be exposed to spe- of IS&T will be considered as styles and quality levels of clearly demonstrate growth in a

and demonstrations teach orga- This course provides students motivation, interpersonal rela-

nia, the Pacific Northwest, and handling of various chocolates Garde Manger skills and learn profiles, preparations, and tech- including job descriptions, cialty produce and products. they relate to the foodservice wine. Students will become fa- supervisory capacity.

CU1143 Sanitation and Safety 3 0 3 GE4064 Spanish 4 0 4 nizational skills in the kitchen, with information related to hos- tionships, group dynamics,

Hawaii. The course reinforces used in baking and decorating various functions as they rotate niques representative of these memos, job reviews, policies industry. Emphasis will be miliar with the world’s most

work coordination and knife pitality facility design and leadership, and organizational

IC1031 Computer Applications 0 3 1 GE3104 Introduction to Chemistry 4 0 4 the knowledge and skills is covered. Emphasis is also daily through work assign- cuisines. and procedures, and evalua- General Elective placed on the managerial and important wine regions and

skills. The basics of vegetable maintenance. Food service lay- culture. Examination of leader- Innovation and

learned in the preceding placed on dessert plating and ments and prepare products. tions. Interviewing techniques, business aspects of IS&T, rather learn the common criteria by

IC1021 College Orientation 1 1 1 Total Quarter 14 0 14 cookery, starch cookery, and out and design is related to op- ship styles, development of Entrepreneurship

classes and helps students presentation. Production methods and safe how to resolve conflict, and lis- then the technical perspectives. which wines from these differ-

meat, fish and poultry cookery Asian Cuisine Externship erating issues, new building strategic plans, and critical CU4213

Total Quarter 9 12 14 are covered. Emphasis is given

build confidence in the tech- food handling techniques are tening skills will be covered in Core topics will include key ent regions are evaluated. This problem solving in the hospi-

niques of basic cookery. The

CU2283 CU2143 construction, and renovations. This course provides an

to basic cooking techniques Latin Cuisines emphasized. addition to recruiting, disci- foodservice systems (e.g., ac- course is designed to teach stu- tality industry are covered in

Students will prepare, taste, Through a field externship ex- Planning and design of facilities introductory overview to the

development of knife skills, pline, training, and decision counting and property man- dents the applied approach to

such as sautéing, roasting, CU1163 the course.

NINTH QUARTER poaching, braising, and frying.

mise en place, time-lines, plate

This course emphasizes both European Cuisines

serve, and evaluate traditional

making. This course also helps

perience, students will be able

agement systems, point-of-sale,

including equipment, space

matching wine and food, using

knowledge and skills needed

regional dishes of Asia. to apply acquired subject mat- and functional relationships, for entrepreneurship. The

presentation, organization, and to develop personal career sales and catering, etc.), guest flavors, textures, and compo-

CU3103 Accounting 3 0 3 Students must successfully the influences and ingredients CU2013 Emphasis will be placed on in- ter and career/professional cost and operating efficiencies; Senior Culinary Practicum course offers a chance to gain

teamwork in a production goals and objectives as well as service and Customer Relation- nents present in food and wine

SECOND QUARTER CU3013 Facilities Management and Design 3 0 3

pass a practical cooking exami-

setting are introduced and

that create the unique character This course emphasizes both gredients, flavor profiles,

résumé writing.

skills in a real and practical sit-

ship Management (CRM),

emphasis on maintenance

as complementing strategies.

CU4113 new knowledge and skills

nation covering a variety of of selected Latin courses. the influences and ingredients preparations, and techniques uation. The main objective is to programs, safety regulations, This course is intended to be a about how to identify and

accentuated. knowledge management, and The course emphasizes menu

CU1016 American Regional 2 8 6 CU3113 Catering and Event Management 3 0 3 cooking techniques. Students prepare, serve, taste, that create the unique character representative of the cuisines of allow students to observe and building code requirements practical capstone for the culi- pursue entrepreneurial oppor-

and evaluate traditional and re- of selected Classical European Japan, China, India, Korea, A La Carte & Service participate in the operation of a IS&T strategy. planning, preparation of foods,

and energy conservation. nary management curriculum. tunities that can be applied

CU10023 Baking 1 4 3 CU3123 Human Resource Management 3 0 3 Baking gional dishes of Mexico, South Cuisines. Students prepare, Thailand, and Vietnam. cooking methods, and tasting

Concept and Theory CU2026 successful business related to It will draw on the majority of to a student’s own interests.

CU1133 Purchasing & Product ID 3 0 3 Humanities Elective 4 0 4 CU10023 America, and the Caribbean taste, serve, and evaluate tradi- their field of study and interest. Hospitality Marketing wines with food.

CU1003 The students prepare modern Catering and Event disciplines presented earlier in The course will examine how

Special significance is placed islands. Importance will be tional, and regional dishes of and regional American cuisine The students will gain experi- CU3023 entrepreneurs find, screen,

GE0124 Writing I 4 0 4 Total Quarter 16 0 16 The fundamental concepts, the- Food & Beverage Management the program. In this class stu-

on the study of ingredient func- placed on ingredients, flavor Italy, France, British Isles, and in a public restaurant. Correct ence needed to enter the field This course is an introduction Foodservice Financial and evaluate ideas and new

ories, and techniques involved Operations dents will plan, organize, and

Total Quarter 10 12 16 tions, product identification profiles, preparations, and tech- Germany, Austria, Switzerland application of culinary skills, upon graduation. to service marketing as applied

CU3113 Management business opportunities.

in basic cookery are covered CU2293 execute functions that will be

and weights and measures as niques representative of these and Scandinavian countries. This course introduces students

in the course. Through discus- plate presentation, organiza- to the hospitality industry. This CU4013 booked and sold to the public.

applied to baking. Lectures and In this course, students will to the fundamentals of catering,

cuisines. Importance will be placed on tion, and timing in producing course will cover application In this course, the students Students will experience the

TENTH QUARTER sions and lectures, the how’s

demonstrations teach yeast- learn about the beverages Psychology special events and sales in the Global Management and

and why’s of culinary proce- ingredients, flavor profiles, items for both a fixed-price of basic marketing concepts develop a working knowledge of necessary functions of catering

raised dough mixing methods, served in the hospitality indus- GE0054 hospitality industry.The course Operations in the

dures, techniques, concepts Menu Management preparations, and techniques menu and an a la carte menu and research methods. Design the current theories, issues, and and event management.

CU4003 Exploring Wines and the Culinary Arts 3 0 3 short doughs and chemical try, including wines, distilled This course is designed to focuses on understanding the Hospitality Industry

CU1123 representative of these cuisines. are stressed. The principles of and delivery of marketing com- challenges involved with

THIRD QUARTER CU4013 Foodservice Financial Management 3 0 3

and applications are intro-

duced.

leavening agents. Course in- spirits, beers and malt liquor,

dining room service and the

introduce students to the

ponents for a hospitality

catering manager’s role within

financial management. Students

CU4223

This course will introduce stu- teas, and coffees. Students will nature of psychology. Topics the hospitality industry and the Baccalaureate Capstone

cludes various breads, muffins philosophy of food are further business will be covered.Topics This course provides students

CU1026 Pastries and Confectionaries 2 8 6 CU4023 Quality Foodservice Management dents to the fundamentals of Nutritional Cooking learn how to serve guests in- include aspects of human de- various catering disciplines.

are introduced to the tools and

CU4123

and quick pastries. explored and examined in light include but are not limited to: with an introduction to the

Sanitation and Safety menu design and layout with CU2183 cluding presentation, pouring, velopment, personality theory, skills that financial managers

CU1163 Latin Cuisines 1 4 3 and Training 3 0 3 Students also discuss topics Through competencies devel- dimension and nature of the

emphasis on the application of This course centers on an ex- of today’s understanding of psychological aspects of stress, unique attributes of service use in effective decision making.

CU1143 glassware, and merchandising. such as contracts, checklists, oped with previous related international hospitality indus-

CU1123 Menu Management 3 0 3 CU4033 Legal Issues and Ethics for Culinarians 3 0 3 Purchasing and Product menu mix, inventory efficiency, planation of the basic principles The production and bottling of

food, nutrition, and presenta- and the psychology of learning, marketing; consumer orienta- Topics include budgeting, cash

This course is an introduction legal considerations, staffing studies course work, students try. It is designed to review the

Identification seasonality, and merchandising of nutrition and their relation- tion. creativity, and motivation. tion, consumer behavior, management, cost concepts and

to food and environmental all beverages will be covered as and training, food production, will develop a business plan for principles of management and

GE2084 Writing II 4 0 4 Math & Science Elective 4 0 4 CU1133 for foodservice operations. ship to health. The structure, market segmentation princi- behavior, investment analysis,

sanitation and safety in a food well as how to determine the and sanitation. This course is a restaurant business. The to apply management theory to

Total Quarter 10 12 16 Total Quarter 16 0 16 Purchasing and Product Identi- Included in this course will be functions, and source nutrients, Introduction to ples, target marketing, product borrowing funds, and financial

production area. Attention is qualities of each. Students will project driven and requires project will include: market the global marketplace. Stu-

fication is the study of different emphasis toward concept including proteins, carbohy- planning, promotion planning, forecasting.

focused on food-borne illnesses be exposed to liquor laws per- Humanities significant creative and inde- analysis and marketing strat- dents examine the social,

food products in their pur- development via menu driven drates, fats, vitamins, minerals, market research, and competi-

and their origins, and on basic taining to the restaurant indus- GE0114 pendent work. egy, operating budget, sales cultural, political, and economic

chased form and how to components, kitchen layout and water are discussed. Cur- tor analysis.

safety procedures followed in try as well as management This course introduces students Quality Foodservice projections, opening invento- environments within which

FOURTH QUARTER the food service industry. This accurately specify and purchase requirements, product utilization, rent issues in nutrition are re- techniques and beverage to the scope of human creative Human Resource Management and Training ries, capital equipment, stan- international hospitality opera-

course is approved by the needed product for production. and some recipe development. viewed, including dietary menus. traditions in the visual, per- Spanish CU4023 dardized recipes and costing

CU2006 Garde Manger 2 8 6 ELEVENTH QUARTER Federal Food and Drug Admin- Topics include the size, sea- guidelines, energy balance, forming, and intellectual arts. GE4064 Management

This class will examine the role for all standardized recipes,

tors compete for survival and

growth. Topics emphasized

sonal factors, packing and Writing II vitamin supplements, and food Students will experience and This course is an introduction CU3123 menu and facilities design. The

CU2013 European Cuisines 1 4 3 CU4103 Leadership and Organizational istration (FDA) and is recog- Hospitality Cost Controls of service in the food service include cultural dimensions

general information on quality fads. to the four basic skills of speak- This course introduces the

nized by approximately 95% of GE2084 CU2303 participate in methods of in- industry and explore how to course covers the components of management, international

CU2183 Nutritional Cooking 1 4 3 Development 3 0 3 identification based on cate- ing, reading, writing and listen- principles and practices of

the state and local jurisdictions This course advances and ex- The course is designed for the quiry designed to develop their give quality customer service. of a business plan as well as management strategy, interna-

gories of produce (vegetables ing with little or no previous human resources management

GE0014 College Mathematics 4 0 4 CU4113 Senior Culinary Practicum 3 0 3 that require training and pands skills learned in Writing College Mathematics student to understand the basic appreciation of the making of Service systems and training techniques for developing and tional marketing, and interna-

and fruits), groceries and dry language training. The student relevant to hospitality organiza-

certification. I. Students engage in activities GE0014 processes of the planning, cost- the work, its context in the tra- programs in quality operations presenting sections of the plan. tional human resource

Total Quarter 8 16 16 CU4123 Baccalaureate Capstone 3 0 3 goods, dairy products, meats, dition of human expression, will listen to spoken Spanish. tions, with emphasis on the

Business related competencies

designed to develop the skills This course consists of the ing and control processes in the will be examined through the management.

fish and poultry. Students also entry-level manager’s role.

Math & Science Elective 4 0 4 Computer Applications necessary to analyze literature study of algebraic and geomet- food and beverage industry. and its reception and interpre- use of case studies and hypo- are reviewed and tutored as

analyze the complete purchas- Topics covered will include em-

or other creative media, con- ric concepts which may include Menu pricing, cost analysis, tation in today's society. Introduction to Chemistry thetical scenarios. The course necessary for completion of the

Total Quarter 13 0 13 IC1031 ing cycle of a restaurant, begin- ployment laws, workforce man- General Elective

duct effective research on top- topics such as sets, number sys- food, beverage, and labor costs GE3104 will cover employee training project.

This course will introduce ning with product and vendor agement, compensation and

ics addressed in the course, and tems, number theory, functions, General Elective and development from both a

FIFTH QUARTER students to the conceptual selection and ending with

compose analytical or interpre- congruence, with an introduc-

are included. Areas of inven- This is an introductory course benefits administration, labor

strategic and operational per-

Social Science Elective

framework of computer sys- actual orders.

tory control, sales projections, stressing concepts and qualita- unions, employee safety, diver- Mathematics and

CU2323 World Cuisine 1 4 3 tems and how they work, as tive essays. tion to probability and statis- cost determination, costs asso- tive understanding of the spective. Science Elective

sity and ethics.

TWELFTH QUARTER well as the implications of tics. ciated with labor training as principles of chemistry. Funda-

CU2283 Asian Cuisine 1 4 3 Writing I well as cost-saving techniques mental concepts include the

CU4203 Externship II*** 1 12 3 computer technology in our Humanities Elective Legal Issues and Ethics

CU2293 Food & Beverage Operations 3 0 3 contemporary environment. GE0124 will be covered. periodic table, atomic structure, for Culinarians

CU4213 Innovation and Entrepreneurship 3 0 3 Students will also become ac- This course is designed to help chemical bonding, reactions,

CU2303 Hospitality Cost Controls 3 0 3 students develop writing skills

CU4033

quainted with a variety of Oral Communications stoichiometry, states of matter,

CU4223 Global Management and The course is designed to give

GE0024 Oral Communication 4 0 4 software packages including and to refine their critical think- kinetics, properties of metals,

ing skills through a variety of

GE0024 the student an overview of legal

Operations in the Hospitality Industry 3 0 3 word-processing, spreadsheet, Students learn to present them-

nonmetals and compounds,

issues arising in the foodservice

Total Quarter 12 8 16 assignments.

database, PowerPoint, Photo- chemical nomenclature, gas

General Elective 3 0 3 selves with poise and confi- environment. The students will

shop, and Internet applications. laws, acid-base theory, oxida-

dence in a variety of contexts. examine laws pertinent to the

Social Science Elective 4 0 4 tion-reduction and solutions.

They also learn how to evaluate hospitality/food service indus-

SIXTH QUARTER Total Quarter 14 12 16 College Orientation the nature of their audience try and will investigate the

IC1021 and structure material appro- relationship of these laws to the

This course prepares the priately, and how to develop administration of a service

CU2026 A La Carte & Service* 3 15 6 Requirements: student for successful perform- their individual style. organization. This course also

CU2313 Supervision & Career Development 3 0 3 ance within The Art Institute’s identifies common ethical

The Art Institute of Dallas requires the following for graduation: academic and technical skill- dilemmas encountered by Culi-

GE0114 Introduction to Humanities 4 0 4

building curriculum. Specific narians; introduces the student

General Elective 3 0 3 to the foundations, purpose,

Credit Hours 182 strategies to succeed in such an

environment are developed as and content of ethical codes

Total Quarter 13 15 16

Contact Hours 2706 the student becomes oriented and approaches to ethical

to the fast-track schedules and decision making.

timelines that are part of

SEVENTH QUARTER student life at The Art Institute Mathematics and

* 5:1 Conversion rate CU2026 A La Carte & Service of Dallas. Science Elective

CU2333 Art Culinaire 1 4 3

*** 6:1 Conversion rate CU2143 Externship and CU4203 Externship II

General Elective 3 0 3

CU2143 Externship*** 1 12 3 Academic Director approval is required

GE0054 Psychology 4 0 4

to take courses out of sequence.

Total Quarter 9 16 13



16 17

The Art of Cooking FIRST QUARTER

Certificate CU1036 ~ Fundamentals of Classical Techniques

CU1003 ~ Concept & Theory

What will you learn at CU1143 ~ Sanitation & Safety

The Art Institute of Dallas? IC1031 ~ Computer Applications

Students will learn the fundamental operating concepts of

commercial kitchens in the Art of Cooking Program at The Art Institute

of Dallas. You will jump start your Culinary career in classically based

cooking techniques and sanitation during first quarter while working

SECOND QUARTER

in a team environment with other students and Industry proven CU1016 ~ American Regional

Chef Instructors.The following quarters will introduce you to basics in

CU10023 ~ Baking

CU1133 ~ Purchasing & Product ID

Baking, Regional cuisine, Pastries, Garde Manger and Restaurant

operations during A la Carte. Students also learn basic kitchen

management based upon Purchasing, Menu Management, Nutrition,

Cost Controls and Supervision.



THIRD QUARTER

Mission: CU1026 ~ Pastries & Confectionaries

The Art of Cooking Program at The Art Institute of Dallas works

CU1163 ~ Latin Cuisines

with students to further develop their existing culinary skills in kitchen CU1123 ~ Menu Management

operations through team work and reinforcement of proper culinary

techniques with frequent critiques by Chef Instructors.





Career Opportunities:

The Art of Cooking Program prepares students with the technical FOURTH QUARTER

background to develop their skills to move into line-cook, garde

CU2006 ~ Garde Manger

manger and line supervisory positions. CU2183 ~ Nutritional Cooking

CU2293 ~ Food and Beverage Operations

*** Students accepted into the Art of Cooking Certificate program must

possess a minimum of 2 years continuous full-time service in the food

service industry or a bachelor’s degree.







FIFTH QUARTER

CU2303 ~ Hospitality Cost Controls

CU2026 ~ À La Carte & Service

CU2313 ~ Supervision & Career Development









The Art of Cooking

Certificate









22 8080 Park Lane, Suite 100 19

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER

The Art of Cooking

Certificate Fundamentals of American Regional Pastries & Confectionaries Garde Manger Hospitality Cost Controls

Classical Techniques CU1016 CU1026 CU2006 CU2303

Typical Course Sequence Lecture Lab Credit Hrs. CU1036 American Regional Cuisine explores the use of indigenous ingredi- Students receive comprehensive instruction regarding the prepara- In this course the student learns the methods and theories related The course is designed for the student to understand the basic

The fundamental concepts, skills and techniques involved in basic ents in the preparation of traditional and contemporary American tion of creams, custards, puddings, and related sauces. Students pre- to cold food preparation, hors d’oeuvres, display platters, and char- processes of the planning, costing and control processes in the food

cookery are covered in the course. Students learn the preparation specialties. Each of the following regions is considered: New Eng- pare a variety of cakes and icings and learn to apply a variety of cuterie. The course allows the students the opportunity to practice and beverage industry. Menu pricing, cost analysis, food, beverage,

of stocks, broths, glazes, soups, thickening agents, the grand sauces, land, the Mid-Atlantic, Florida, the Central Plains, the Southwest, decorating styles and techniques. Selection and proper use and the fundamentals of cold food preparation, presentation, and serv- and labor costs are included. Areas of inventory control, sales pro-

FIRST QUARTER and emulsion sauces. Lectures and demonstrations teach organiza- the Rocky Mountains, California, the Pacific Northwest, and Hawaii. handling of various chocolates used in baking and decorating is cov- ice. Students develop Garde Manger skills and learn various func- jections, cost determination, costs associated with labor training as

tional skills in the kitchen, work coordination and knife skills. The The course reinforces the knowledge and skills learned in the pre- ered. Emphasis is also placed on dessert plating and presentation. tions as they rotate daily through work assignments and prepare well as cost-saving techniques will be covered.

CU1036 Fund. of Classical Tech. 2 8 6 basics of vegetable cookery, starch cookery, and meat, fish and poul- ceding classes and helps students build confidence in the tech- products. Production methods and safe food handling techniques

try cookery are covered. Emphasis is given to basic cooking tech- niques of basic cookery. The development of knife skills, mise en Latin Cuisines are emphasized. À La Carte & Service

CU1003 Concept & Theory 3 0 3 niques such as sautéing, roasting, poaching, braising, and frying. place, time-lines, plate presentation, organization, and teamwork in

Students must successfully pass a practical cooking examination a production setting are introduced and accentuated. CU1163 Nutritional Cooking CU2026

CU1143 Sanitation and Safety 3 0 3 covering a variety of cooking techniques. This course emphasizes both the influences and ingredients that The students prepare modern and regional American cuisine in a

create the unique character of selected Latin courses. Students pre- CU2183 public restaurant. Correct application of culinary skills, plate pres-

pare, serve, taste, and evaluate traditional and regional dishes of This course centers on an explanation of the basic principles of nu- entation, organization, and timing in producing items for both a

IC1031 Computer Applications 0 3 1 Concept & Theory Mexico, South America, and the Caribbean islands. Importance will trition and their relationship to health.The structure, functions, and fixed-price menu and an a la carte menu are stressed. The princi-

CU1003 Baking be placed on ingredients, flavor profiles, preparations, and tech- source nutrients, including proteins, carbohydrates, fats, vitamins, ples of dining room service and the philosophy of food are further

Total Quarter 8 11 13

The fundamental concepts, theories, and techniques involved in CU10023 niques representative of these cuisines. minerals, and water are discussed. Current issues in nutrition are explored and examined in light of today’s understanding of food,

basic cookery are covered in the course. Through discussions and Special significance is placed on the study of ingredient functions, reviewed, including dietary guidelines, energy balance, vitamin sup- nutrition, and presentation.

lectures, the how’s and why’s of culinary procedures, techniques, product identification and weights and measures as applied to bak- plements, and food fads.

SECOND QUARTER concepts and applications are introduced. ing. Lectures and demonstrations teach yeast-raised dough mixing Supervision & Career Development

methods, short doughs and chemical leavening agents. Course in- Menu Management Food and Beverage Operations

cludes various breads, muffins and quick pastries. CU2313

CU1016 American Regional 2 8 6 CU1123 CU2293 This course focuses on managing people from the hospitality super-

This course will introduce students to the fundamentals of menu In this course, students will learn about the beverages served in the visor's viewpoint. It emphasizes techniques for motivation,

CU10023 Baking 1 4 3 Sanitation & Safety design and layout with emphasis on the application of menu mix, in- hospitality industry, including wines, distilled spirits, beers and malt decreasing staff turnover, creating a positive work environment, and

CU1143 ventory efficiency, seasonality, and merchandising for foodservice liquor, teas, and coffees. Students will learn how to serve guests in- organizational skills. Effective oral and written communication is also

CU1133 Purchasing & Product ID 3 0 3 This course is an introduction to food and environmental sanitation Purchasing & Product ID operations. Included in this course will be emphasis toward con- cluding presentation, pouring, glassware, and merchandising. The stressed, including job descriptions, memos, job reviews, policies and

and safety in a food production area. Attention is focused on food- CU1133 cept development via menu driven components, kitchen layout re- production and bottling of all beverages will be covered as well as procedures, and evaluations. Interviewing techniques, how to resolve

Total Quarter 6 12 12 borne illnesses and their origins, and on basic safety procedures fol- Purchasing and Product Identification is the study of different food quirements, product utilization, and some recipe development. how to determine the qualities of each. Students will be exposed to conflict, and listening skills will be covered in addition to recruiting,

lowed in the food service industry. This course is approved by the products in their purchased form and how to accurately specify and liquor laws pertaining to the restaurant industry as well as man- discipline, training, and decision making.This course also helps to de-

Federal Food and Drug Administration (FDA) and is recognized by purchase needed product for production.Topics include the size, sea- agement techniques and beverage menus. velop personal career goals and objectives as well as résumé writing.

approximately 95% of the state and local jurisdictions that require sonal factors, packing and general information on quality identifica-

THIRD QUARTER training and certification. tion based on categories of produce (vegetables and fruits), groceries

and dry goods, dairy products, meats, fish and poultry. Students also

CU1026 Pastries & Confectionaries 2 8 6 Computer Applications* analyze the complete purchasing cycle of a restaurant, beginning

with product and vendor selection and ending with actual orders.

CU1163 Latin Cuisines 1 4 3

IC1031

This course will introduce students to the conceptual framework of

computer systems and how they work, as well as the implications

CU1123 Menu Management 3 0 3 of computer technology in our contemporary environment. Stu-

dents will also become acquainted with a variety of software pack-

Total Quarter 6 12 12 ages including word-processing, spreadsheet, database, PowerPoint,

Photoshop, and Internet applications.



FOURTH QUARTER



CU2006 Garde-Manger 2 8 6



CU2183 Nutritional Cooking 1 4 3



CU2293 Food & Beverage Operations 3 0 3



Total Quarter 6 12 12







FIFTH QUARTER



CU2026 A La Carte & Service 3 15 6



CU2303 Hospitality Cost Controls 3 0 3



CU2313 Supervision & Career

Development 3 0 3



Total Quarter 9 15 12





Requirements:

The Art Institute of Dallas requires the following for graduation:



Credit Hours 61

Contact Hours 1067



Academic Director approval is required

to take courses out of sequence.

20 21

Graphic Design FIRST QUARTER

Associate of Applied Arts GDB1003 ~ Drawing Fundamentals IC1031 ~ Computer Applications

GDB1013 ~ 2D Design Fundamentals IC1021 ~ College Orientation

IC0053 ~ Color Theory GE0124 ~ Writing I

What will you learn at

The Art Institute of Dallas?

When you enter the Associate of Applied Arts degree program in

Graphic Design at The Art Institute of Dallas, you’ll receive a thorough SECOND QUARTER

grounding in fundamental graphic design skills and techniques from GDB1063 ~ Digital Imaging

GDB1033 ~ Life Drawing I

faculty with solid academic credentials in design-related disciplines GE2084 ~ Writing II

GDB1153 ~ Traditional Typography

and experience in the graphic design industry. Moving from GDB1143 ~ Ideation & Rapid Visualization

fundamental courses such as drawing, design, color theory,

typography and composition layout, you’ll advance to intermediate-

level courses such as publication design, electronic print production,

basic package design and media communication. Two of the

THIRD QUARTER

most essential tools in the designer’s arsenal, concepting and

brainstorming, will remain a primary focus throughout your course of GDB3023 ~ Law & the Graphic Arts GE2004 ~ History of Art & Design I

study as you learn how to create original visual communications in

GDB2012 ~ Composition & GDB2153 ~ Typography Hierarchy

order to convey your message. In the final two quarters of the program,

Layout Design GE0114 ~ Introduction to Humanities

you’ll develop a professional portfolio that displays your skills and

knowledge - the most important tool you have to showcase your talents

to prospective employers!

FOURTH QUARTER

GD1022 ~ Digital Illustration GDB2013 ~ Publication Design I

Mission: GD1002 ~ Graphic Illustration GE0014 ~ College Mathematics

The mission of the Associate of Applied Arts degree program in

GE2014 ~ History of Art & Design II

Graphic Design is to prepare students to successfully seek

employment in the field of graphic design in an entry-level position.

Students’ knowledge will encompass a combination of visual, manual

and computer skills as well as familiarity with the industry-standard

FIFTH QUARTER

software used to complete assignments. Within this framework, our

goal is to instill a sense of self-reliance and to develop confidence and GDB3073 ~ Media Design Techniques GDB3083 ~ Digital Pre-press Techniques

interpersonal team skills while producing quality work with strict

GDB3033 ~ Conceptual Typography GE0024 ~ Oral Communication

adherence to deadlines. Whether a class is based on hand skills or the

GD2012 ~ 3D Design

correct use of a software product, emphasis is placed on following good

design procedures from detailed research to the final on-time, high

quality finished product. Through achieving these educational goals,

students move into entry-level graphic design jobs with the essential

SIXTH QUARTER

tools necessary to succeed. GD2022 ~ GDA Portfolio I GDB2103 ~ Basic Scripting Languages

GD2053 ~ Design Production Team for Graphic Design

or IC2003 ~ Internship/Externship IC2002 ~ Career Development

Career Opportunities: GDB3063 ~ Marketing & Media

The Associate of Applied Arts program in Graphic Design prepares

graduates to seek entry-level employment in the graphic design

industry in such positions as printing technician, production artist SEVENTH QUARTER

or layout artist. Depending upon skill and knowledge levels,

GD2043 ~ Graphics Portfolio II CA2042 ~ Motion Graphics

opportunities are also available for entrepreneurial graduates to enter

~ General Elective GE0054 ~ Psychology

the market as freelance designers.

GDB3063 ~ Business of Design



Design Comps by Shannon Hawk







Graphic Design

Associate of Applied Arts

26 8080 Park Lane, Suite 100 23

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER

Graphic Design Drawing Fundamentals Life Drawing I Law and the Graphic Arts Graphic Illustration Media Design Techniques GDA Portfolio I Graphics Portfolio II

Associate of Applied Arts GDB1003 GDB1033 GDB3023 GD1002 GDB3073 GD2022 GD2043

This course applies observational and mechan- Exploring the skeletal and muscular systems of This course analyzes current law, including This course introduces students to the basic This course further defines the role of graphic Students will begin development of a This course is the culmination of the Graphic

ical concepts to realize the optical illusion of the human body, this course provides students copyright registration procedures and licens- principles of traditional illustration.Various design in an advertising context. Students are graphic design portfolio that meets profes- Design program. A graphic design portfolio

three-dimensional space and form on a two- with a working knowledge of human anatomy ing application. Copyright history and laws are methods and functions of illustration are ex- introduced to informational and administrative sional presentation standards. that meets professional presentation stan-

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. dimensional plane. Students are introduced to and figure construction. The technical and in- covered. Relevant case studies of published plored. Students learn the role of illustration in approaches to the development of advertising.

dards will be completed and exhibited.

drawing materials and tools and the techniques terpretive techniques of drawing are intro- and distributed material are addressed. the design process and apply that knowledge Students devise campaign strategies based on

used to apply line, tone and texture. duced alongside artistic and aesthetic notions. to their projects. media and marketing realities. Design Production Team

FIRST QUARTER FIFTH QUARTER Composition & Layout Design GD2053 General Elective

2D Design Fundamentals Traditional Typography GDB2012 Digital Illustration Conceptual Typography A special projects course in which students

GDB1013 GDB1153 This course focuses on the importance GD1022 GDB3033 work in production teams to develop design Business of Design

GDB1003 Drawing Fundamentals 2 2 3 GD3073 Media Design Techniques 2 2 3 solutions based on actual client needs. GDB4083

This introductory course explores the princi- This course is an introduction of lettering of layout and composition design. Students are This course enhances students' illustrative This course builds on the historical under-

ples of design and introduces and develops the skills and the history and foundation of letter- introduced to the process of design develop- skills by combining traditional illustration con- standing acquired in previous courses. Stu- This course prepares the student to start and

GDB1013 2D Design Fundamentals 2 2 3 GDB3033 Conceptual Typography 2 2 3 creative process. Design elements and method- forms. The placement of display and text type ment from thumbnails to comprehensive lay- cepts with computer technology. An explo- dents explore contemporary andexperimental or Internship run a small graphic design business, operate

ology are identified and employed in exercises in a formatted space, and the relationship out employing typography and the use of a grid ration of vector and raster programs enables typographic design as an expressive, dynamic, as a freelance artist and to understand and

IC0053 Color Theory 2 2 3 GD2012 3D Design 1 2 2 that establish a basis for aesthetic sensitivity between the appearance and readability of let- system for multi-component layouts. the generation and manipulation of illustra- compositional element for complex design so-

IC2003

An internship program is used to give the participate in the business aspects of a larger

and critical analysis. Design is presented as the terforms, are also studied. Students will work tions for commercial applications. lutions. Current trends, practical communica-

IC1031 Computer Applications 0 3 1 GDB3083 Digital Pre-press Techniques 2 2 3 student actual work experience in a related company as an employee.

foundation of all visual communications. in a traditional context of hand-rendering History of Art & Design I tion considerations, and the design of

type and also be introduced to contemporary History of Art & Design II letterforms guide project outcomes. field for classroom credit. Students will

IC1021 College Orientation 1 1 1 GE0024 Oral Communication* 4 0 4

Color Theory typesetting technology GE2004 complete a minimum of 88 hours in an ap- Motion Graphics

Through both visual and literary sources, this GE2014 3D Design proved workplace. Students participating in CA2042

GE0124 Writing I 4 0 4 Total Quarter 11 8 15 IC0053 Ideation & Rapid Visualization course explores art and design in historical and This course continues the exploration of art and an internship must complete assignments

Students acquire an understanding of the ba- philosophical context from the Paleolithic to design in historical and philosophical context, GD2012 This course will allow students to integrate

and criteria each week during the quarter traditional graphic design techniques with

Total Quarter 11 10 15 sics of color and the design variables related to GDB1143 the beginning of the nineteenth century.Topics with a particular focus on nineteenth- and early Students will explore the adaptation of illus-

running concurrent with their internship

SIXTH QUARTER it. Color theory, additive-subtractive color, and This course introduces the philosophy behind include both Western and non-Western works twentieth-century movements in the West and tration, design, typography, and materials into digital design techniques. Through the ex-

electronic color are examined. illustration, emphasizing conceptual visual and movements, the effects of global explo- the influence of non-Western cultures. Topics 3D form.

course. In addition the students must meet ploration of animation and compositing,

problem solving and quick sketching methods ration and colonialism, and the growing sepa- include the emergence and development of with the coordinationg instructor each week students will create motion graphics, ani-

SECOND QUARTER to portray ideas and comprehensives (comps). ration between the realms of art and design modernism, the impact of the industrial revo- to discuss progress as well The internship mated identifications, and visual effects

GD2022 GDA Portfolio I 2 4 2 Computer Applications Digital Pre-press Techniques assignments and evaluations will be used to

It also highlights the uses of illustration in after the Renaissance. lution, the arts and crafts movement, and the using animation/compositing software.

GD2053 Design Production Team* or 2 2 3

IC1031 the graphic design industry. Assignments artistic "conversations" that culminate in Cu- GDB3083 monitor sucess and participation level. Re-

GDB1033 Life Drawing I 2 2 3 This course will introduce students to the will focus on black and white and color bism and its heirs. This course prepares the student for correct quirements are minimum GPA of 3.0 and

conceptual framework of computer sys-

Typography Hierarchy methods of preparing electronic files for com- Psychology

IC2003 Internship/Externship (1) (8) (3) techniques, using contrast, value, composition, departmental approval.

GDB1153 Traditional Typography 2 2 3 tems and how they work, as well as the impli- and function GDB2153 Publication Design I mercial printing. Students learn workflow GE0054

cations of computer technology in our con- management, document imposition, color This course is designed to introduce stu-

GDB2103 Basic Scripting Languages This course is a continuation of the study of

temp-orary environment. Students will also GDB2013 management, and pre-flighting techniques. Introduction to Scripting

GDB1143 Ideation & Rapid Visualization 2 2 3 for Graphic Design 2 2 3 become acquainted with a variety of software

Digital Imaging traditional typography. Exercises and projects

Students use the computer to arrange colum-

dents to the nature of psychology.Topics in-

focus on the hierarchical qualities of typogra- Languages clude aspects of human development,

GDB1063 Digital Imaging 2 2 3

packages including word-processing, spread- GDB1063 nar body copy in the design of text-heavy

Oral Communication personality theory, psychological aspects

IC2002 Career Development*+ 1 2 2 sheet, database, PowerPoint, Photoshop, and This course examines various methods phy.The development of marketable, original, multi-page documents. The student is intro- IMD1003

Internet applications. of digital image acquisition and manipulation. and creative problem solving solutions will duced to industry standard page layout soft- GE0024 An introduction to the development of Web of stress, and the psychology of learning,

GE2084 Writing II* 4 0 4 GDB3063 Marketing&Media 3 0 3 also be examined with an emphasis on cre- creativity, and motivation.

Students use computer software to enhance, ware for the production of documents such as Students learn to present themselves with documents with XHTML and CSS, with a

College Orientation edit, and combine original photographic im- ative techniques. Industry standard software brochures, booklets, and catalogs. Students poise and confidence in a variety of contexts. focus on designing well-formed standards

Total Quarter 12 8 16 Total Quarter 10 10 13 They also learn how to evaluate the nature

ages for creative uses. Students are introduced will be used in the development of digital ty- learn to select and arrange typography, the use based on documents and sites.

IC1021 to digital photography and explore software pography and hierarchal skills. of grids, visual hierarchy, and page imposition of their audience and structure material

This course prepares the student for successful programs that adjust and manipulate the techniques related to the printing industry. appropriately, and how to develop their

performance within The Art Institute's aca- media output. individual style. Basic Scripting Languages

THIRD QUARTER SEVENTH QUARTER demic and technical skill-building curriculum. Introduction to Humanities

College Mathematics for Graphic Design

Specific strategies to succeed in such an envi-

Writing II GE0114

ronment are developed as the student becomes This course introduces students to the scope of GE0014 GDB2103

GDB3023 Law & the Graphic Arts 3 0 3 GD2043 Graphics Portfolio II 2 4 3 oriented to the fast-track schedules and time- GE2084 This course consists of the study of algebraic This class provides a structured exploration of

human creative traditions in the visual, per-

lines that are part of student life at The Art In- This course advances skills learned in forming, and intellectual arts. Students will ex- and geometric concepts which may include the principles of web page design with an em-

GDB2012 Composition & Layout Design 2 2 2 General Elective ** 3 0 3 stitute of Dallas. written communication. Students engage in topics such as sets, logic, number systems, phasis on design. The student should learn the

perience and participate in methods of inquiry

activities designed to develop the skills neces- designed to develop their appreciation of the number theory, functions, congruence, with an basics of how to write “well-formed” code that

GE2004 History of Art & Design I 4 0 4 GDB3063 Business of Design 3 0 3 sary to analyze literature or other creative introduction to probability and statistics. is compliant with World Wide Web Consortium

Writing I making of the work, its context in the tradition

standards. The student is guided though the

media, conduct effective research on topics of human expression, and its reception and in-

GDB2153 Typography Hierarchy 1 3 3 CA2042 Motion Graphics 2 1 2 GE0124 addressed in the course, and compose terpretation in today's society. or Approved Mathematics Elective creation of well design web pages that were

This course is designed to help students analytical or interpretive essays that incorpo- planned using goals, objectives, flowcharts and

GE0114 Introduction to Humanities 4 0 4 develop writing skills and to refine their rate authoritative research. storyboards.

GE0054 Psychology* 4 0 4

critical thinking skills through a variety

Total Quarter 14 5 16 of assignments. Career Development

Total Quarter 14 5 15

.

IC2002

This course empowers students with

FOURTH QUARTER Requirements: the tools necessary to begin their profes-

sional development outside the school

The Art Institute of Dallas requires the following for graduation: environment. In addition to developing pro-

GD1002 Graphic Illustration 1 3 2 fessional résumés, interview skills, and

Credit Hours 105 networking techniques, the course will em-

GD1022 Digital Illustration 1 3 2 phasize business etiquette and career re-

Contact Hours 1518

search methods utilizing the Internet and

GE2014 History of Art & Design II* 4 0 4

* IC2003 Internship may be substituted for GD2053 Design Production other resources.

Team for students with a 3.0 or higher GPA and prior instructor approval.

GDB2013 Publication Design I 2 2 3

Minimum of 88 internship hours for the quarter Marketing & Media

(4:1 conversion rate, internship hours: credit hours)

GE0014 College Mathematics* 4 0 4 GDB3063

** Students are required to meet with their Academic Director or Advisor to This course develops understanding of mar-

or Approved Mathematics Elective keting strategy, communication strategy and

determine courses that are appropriate to serve as an elective.

the appropriate selection and development of

Total Quarter 12 8 15 marketing programs.These programs include

Academic Director approval is required print and broadcast media, interactive media,

to take courses out of sequence. consumer promotion, public relations, trade

promotion/shows, and personal selling.







24 25

Graphic Design FIRST QUARTER SECOND QUARTER THIRD QUARTER

Bachelor of Fine Arts GDB1013 ~ 2D Design Fundamentals GDB1153 ~ Traditional Typography GDB1143 ~ Ideation & Rapid

Visualization

GDB1003 ~ Drawing Fundamentals GDB1033 ~ Life Drawing I

GDB1073 ~ Life Drawing II

GDB1043 ~ Color Fundamentals GDB1083 ~ Digital Color

What will you learn at IC1031 ~ Computer Applications GDB1063 ~ Digital Imaging

GDB1002 ~ Presentation Techniques



The Art Institute of Dallas? IC1021 ~ College Orientation GE2084 ~ Writing II

GDB3003 ~ 3D Design Fundamentals

GE0114 ~ Introduction to Humanities

When you enter the Bachelor of Fine Arts degree program in Graphic GE0124 ~ Writing I



Design at The Art Institute of Dallas, our academically qualified,

industry experienced faculty will take you from student to professional

by teaching with real-world examples that simulate the actual

workplace. It begins with fundamental courses such as drawing,

design, color theory, typography and composition layout. You’ll soon

advance to more complex and specialized classes such as publication

FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

design, electronic print production, corporate branding and media GDB2012 ~ Composition & GD1002 ~ Graphic Illustration GDB2022 ~ Digital Paint

Layout Design

communication. Two of the most essential tools in the designer’s GDB2153 ~ Typography Hierarchy GDB2013 ~ Publication Design I

GDB2003 ~ Life Drawing III

arsenal, concepting and brainstorming, will remain a primary focus GE2014 ~ History of Art & Design II GD1022 ~ Digital Illustration

GDB3023 ~ Law and the Graphic Arts

GE0024 ~ Oral Communication GDB2023 ~ Art & Design Since 1945

throughout your course of study as you learn how to break through the

GE2004 ~ History of Art & Design I

~ Major Interest Elective GE2114 ~ Physics of Light, Sound

crowd, catch your reader’s eye and come up with original ways to

GE0014 ~ College Mathematics & Motion

visually communicate your message. In the final quarters of the or Approved Mathematics Elective or Approved Science Elective

program, you’ll compile your ideas, skills and efforts into a professional

portfolio - the most important tool you have to showcase your talents

to prospective employers!





Mission: SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

The mission of the Bachelor of Fine Arts degree program in Graphic

GDB3013 ~ Advanced Digital Imaging GDB3043 ~ Storyboarding & Scripting CA2042 ~ Motion Graphics

Design is to prepare students to work successfully in the field of

GDB3002 ~ Publication Design II GDB3033 ~ Conceptual Typography GDB3083 ~ Digital Pre-press

graphic design. Students’ expertise will be developed from a Techniques

GDB3133 ~ Graphic Symbolism GDB3012 ~ Corporate Identity

combination of visual, manual and computer skills as well as GDB3053 ~ 3D Design Application

GDB2002 ~ Survey of Information GDB2103 ~ Basic Scripting Languages

application of classroom material and experience gained from projects Architecture for Graphic Design GDB3073 ~ Media Design Techniques

derived from current industry practices. Within this framework, our GE3014 ~ Perspectives in GE0054 ~ Psychology GDB3063 ~ Marketing & Media

Global Economics

goal is to instill a sense of self-reliance and to develop confidence and

interpersonal team skills while producing quality work with strict

adherence to deadlines. Whether a class is based on hand skills or the

correct use of a software product, emphasis is placed on following good

design procedures from detailed research to the final on-time, high

quality finished product. By achieving these educational goals, TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

students move into the graphic design industry with the essential tools GDB4003 ~ Design Development Team GDB4053 ~ Portfolio Preparation GDB4093 ~ BFA Portfolio

for success and the flexibility necessary to become a future art director. or IMD2043 ~ BFA Internship ~ Major Interest Elective or GDB4063 ~ Art Direction II or

GDB4002 ~ 3D Modeling for GDB4013 ~ BFA Honors Internship GDB4073 ~ Adv. Digital Pre-press

Career Opportunities: Graphic Design

GDB4103 ~ Web Site Development

& Production

GDB4133 ~ Photographic Art Direction for Graphic Design GDB4083 ~ Business of Design

Graduates of the Bachelor of Fine Arts degree program in Graphic

GDB4043 ~ Vector Animation IC2002 ~ Career Development ~ Major Interest Elective

Design may join the creative staffs of advertising agencies, design for Graphic Design

GE2054 ~ Social Psychology ~ Major Interest Elective

studios, publishing houses or corporate communications departments ~ Humanities Elective

as entry-level graphic designers, production artists for a design staff, or

as a junior art director.









Graphic Design

Package Design by Shannon Hawk

Bachelor of Fine Arts









30 8080 Park Lane, Suite 100 27

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Graphic Design 2D Design Traditional Typography Ideation & Rapid Composition & Graphic Illustration Digital Paint Advanced Digital Imaging Storyboarding & Scripting Motion Graphics Design Development Team Portfolio Preparation BFA Portfolio

Bachelor of Fine Arts Fundamentals

GDB1013

GDB1153

This course is an introduction

Visualization

GDB1143

Layout Design

GDB2012

GD1002

This course introduces students

GDB2022

This course is designed to en-

GDB3013

This course helps students fur-

GDB3043

This course teaches students

CA2042

This course allows students to

GDB4003

This is a capstone project

GDB4053

Students receive individual art

GDB4093

This course focuses on the com-

This introductory course ex- of lettering skills and the his- This course introduces the phi- This course focuses on the im- to the basic principles of tradi- able the student to make use of ther their skills in digital pho- how to develop and produce integrate traditional graphic course in which students work direction for both required and pletion of portfolio preparation

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. plores the principles of design tory and foundation of letter- losophy behind illustration, portance of layout and compo- tional illustration.Various meth- the software available for creat- tography as well as image storyboards for television and design techniques with digital in production teams to develop elective pieces. Work is evalu- as a requirement for gradua-

and introduces and develops forms. The placement of display emphasizing conceptual visual sition design. Students are ods and functions of illustration ing painterly and artistic im- manipulation using vector- and video production, either for tele- design techniques.Through the design solutions for actual non- ated and refined to meet top in- tion. Each student receives in-

and text type in a formatted problem solving and quick introduced to the process of de- are explored. Students learn the ages with a view to incorp- raster-based software. Students vision commercials or for broad- exploration of animation and dustry standards. The course dividual art direction for both

FIRST QUARTER EIGHTH QUARTER

the creative process. Design el-

ements and methodology are space, and the relationship be- sketching methods to portray sign development from thumb- role of illustration in the design orating them into future design learn to master color modes, cast graphics. Students analyze compositing, students create

profit organizations and clients

in a pro bono environment. addresses choosing and tailor- required and elective pieces.

GDB1013 2D Design Fundamentals 2 2 3 identified and employed in ex- tween the appearance and ideas and comprehensives nails to comprehensive layout process and apply that knowl- solutions. Students will use advanced blending and layer- commercials and television de- motion graphics, animated ing portfolio pieces to showcase They are evaluated and refined

GDB3043 Storyboarding & Scripting 2 2 3 readability of letterforms, are (comps). It also highlights the employing typography and the edge to their projects. digital paint programs in ing methods, special effects and sign sequences, then learn the

GDB1003 Drawing Fundamentals 2 2 3 ercises that establish a basis identifications, and visual ef- or IMD Internship the student's design diversity to meet top industry standards

GDB3033 Conceptual Typography 2 2 3 for aesthetic sensitivity and also studied. Students will work uses of illustration in the use of a grid system for multi- conjunction with special effect filters to prepare imagery for process of creative linear think- fects using animation and com- and strengths. reflecting presentation, aesthet-

GDB1043 Color Fundamentals 2 2 3 in a traditional context of hand- graphic design industry. As- component layouts. filters to create artistic images. print and interactive media ing and how to translate it into IMD2043

GDB3012 Corporate Identity 1 3 2 critical analysis. Design is pre- Typography Hierarchy positing software.

This internship for School of

ics and strength of concept.

IC1031 Computer Applications+ 0 3 1 sented as the foundation of all rendering type and also be in- signments will focus on black Students will look at twentieth uses. sequential art with relevant

GDB2153 Design BFA candidates is re- Major Interest Elective

Major Interest Elective 3 0 3 visual communications. troduced to contemporary and white and color techniques, century art for inspiration camera and sound instructions.

IC1021 College Orientation+ 1 1 1 Life Drawing III This course is a continuation of Digital Pre-press quired for Interactive Media or Art Direction II

typesetting technology using contrast, value, composi- in terms of color, abstraction Publication Design II

GE0054 Psychology* 4 0 4 GDB2003 the study of traditional typog- Techniques Design (IMD) students but is BFA Honors Internship GDB4063

GE0124 Writing I* 4 0 4 tion, and function and composition. Conceptual Typography

Drawing Fundamentals This class focuses on color ap- raphy. Exercises and projects GDB3002 GDB3083 an option for Advertising De- This course examines the role

Total Quarter 12 7 15 GDB4013

Total Quarter 11 10 15 GDB1003 Life Drawing I plication in drawing. Students, focus on the hierarchical quali- In this course, students will GDB3033 This course prepares the student sign or Graphic Design BFA of the art director in producing

Publication Design I This is an honors internship for

This course applies observa- GDB1033 Life Drawing II using the medium of profes- ties of typography.The develop- gain continued skill develop- This course builds on the his- for correct methods of preparing candidates. Eligibility require- multi-faceted graphic design

School of Design BFA candi-

tional and mechanical concepts Exploring the skeletal and mus- GDB1073 sional pastels, learn to apply ment of marketable, original, GDB2013 ment in standard page layout torical understanding acquired electronic files for commercial ments are: Eighth Quarter projects. Working individually,

SECOND QUARTER NINTH QUARTER to realize the optical illusion of cular systems of the human This class continues to study the color schemes to life drawings, and creative problem solving Students use the computer to software by designing and pro- in previous courses. Students printing. Students learn work- student and departmental ap-

dates. Eligibility requirements

students utilize their creative

are: Tenth Quarter student;

three-dimensional space and body, this course provides stu- human figure in more depth, ex- scenery and still life forms. The solutions will also be examined arrange columnar body copy in ducing complex layouts such as explore contemporary and ex- flow management, document proval for IMD. Advertising efforts, from concept to finished

CA2042 Motion Graphics 1 3 2 Completion of GDB4003, De-

GDB1153 Traditional Typography

3 2 2 3 form on a two-dimensional dents with a working knowledge amining the nature of lighting class also addresses the con- with an emphasis on creative the design of text-heavy multi- magazine spreads, newsletters, perimental typographic design imposition, color management Design or Graphic Design stu- output. Professional quality

sign Development Team or

GDB3083 Digital Pre-press Techniques 2 2 3 plane. Students are introduced of human anatomy and figure and the modeling of form, in- temporary issues of color in techniques. Industry standard page documents. The student is tables, forms, and advertise- as an expressive, dynamic, com- and pre-flighting techniques. dents must be ninth quarter or portfolio examples are pro-

GDB1033 Life Drawing I 2 2 3 IMD2043, BFA Internship class

to drawing materials and tools construction. The technical and cluding close-up studies and modern art. software will be used in the de- introduced to industry-standard ments. The goal of this course is positional element for complex above, have departmental ap- duced throughout the term.The

GDB3053 3D Design Application 2 2 3 with a grade of A or B; a cumu-

GDB1083 Digital Color 2 2 3 and the techniques used to interpretive techniques of draw- composition within the environ- velopment of digital typogra- page layout software for the pro- the creation of dynamic designs design solutions. The use of proval and have a Cumulative course further enhances stu-

3D Design Application lative GPA of 3.5 or higher; and

GDB3073 Media Design Techniques 2 2 3 apply line, tone and texture. ing are introduced alongside ment. Students will use alter- Law and the phy and hierarchal skills. duction of documents such as emphasizing the visual integra- current trends, practical com- Grade Point Average of 3.0 or departmental approval. This dents' abilities to research,

GDB1063 Digital Imaging 2 2 3 artistic and aesthetic notions. brochures, booklets, and cata- tion of sections of a publication. munication considerations and GDB3053

GDB3063 Marketing & Media 3 0 3 nate dry media and experiment above. This class is used to give communicate and apply time

Graphic Arts logs. Students learn to select the design of letterforms guide This course defines the role of class is used to give the student

GE2084 Writing II* 4 0 4 Color Fundamentals with their various applications. Major Interest Elective the student actual work experi- actual work experience in a re- and project management skills.

Total Quarter 10 9 14 GDB3023 and arrange typography, the use project outcomes. packaging in product identifi-

Total Quarter 12 8 16 GDB1043 Digital Color This course analyzes current

Graphic Symbolism ence in a related field for class- lated field for classroom credit.

of grids, visual hierarchy, and cation, presentation, and pro-

GDB1083 Presentation Techniques History of Art & Design II GDB3133 room credit. Students will Students will complete a mini- or

This course provides an intro- law, including copyright page imposition techniques re- duction, and explores the

duction to the principles of sci- In this class students gain ap- GDB1002 registration procedures and GE2014 This course examines the im- Corporate Identity complete a minimum of 88 mum of 88 hours in an ap- Advanced Digital

TENTH QUARTER entific color theory such as plied knowledge of color theory Students develop and practice licensing application. Copy- This course continues the ex-

lated to the printing industry.

portance of graphic symbols in GDB3012

processes used in establishing

a strong brand identity for con-

hours in an approved work- proved workplace. Students Pre-press & Production

in regard to digital media. They hand skills through creation of design. Logos and other sym- This course focuses on the role place. Students participating in participating in an internship

additive and subtractive color, right history and laws are ploration of art and design in sumer products.This course ex- GDB4073

THIRD QUARTER GDB4003 Design Development Team or 2 2 3

hue, value and saturation. Stu- explore the inter-relationships mock-ups and matting presen- covered. Relevant case studies historical and philosophical

Digital Illustration bolic images will be examined of design in a corporate identity plores materials, processes and

an internship must complete must complete assignments

assignments and criteria each This course takes students fur-

GDB1143 Ideation & Rapid Visualization 2 2 3 IMD2043 BFA Internship (1) (8) (3) dents hand render color projects of additive and subtractive tation artwork. Additionally, of published and distributed context, with a particular focus GD1022 in historic and contemporary program. Corporate objectives industry guidelines for 3D and criteria each week during

week during the quarter run- ther into the preparation of

and define and apply color color theories to digital applica- creative skills should be devel- material are addressed. on nineteenth- and early twen- This course enhances students' contexts. Graphic elements in- are evaluated and students de- packaging treatments. the quarter running concurrent

GDB1073 Life Drawing II 2 2 3 ~ Major Interest Elective 3 0 3 ning concurrent with their in- electronic files for output to

schemes. Students are intro- tions for output to both elec- oped in the uses of different tieth-century movements in the illustrative skills by combining cluding typography, simplified velop a structured corporate with their internship course.

ternship course. print. Students investigate var-

GDB1002 Presentation Techniques 1 3 2 GDB4002 3D Modeling for Graphic Design 1 2 2 duced to the psychological and tronic and print media. print media. West and the influence of non- traditional illustration con- imagery, and abstract shapes identity that addresses all the

History of Art cepts with computer technol- will then be utilized to create elements of design. Media Design Techniques ious printing materials and the

GDB4133 Photographic Art Direction 2 2 3 cultural aspects of color and how Practical application of color in Western cultures. Topics in- Web Site Development for variety of printing processes

GDB3003 3D Design Fundamentals 2 2 3 different industries and color

& Design I ogy. An exploration of vector individual logo designs and GDB3073 3D Modeling for

they relate to the design process. 3D Design clude the emergence and Graphic Design available to the designer. This

GE0114 Introduction to Humanities* 4 0 4 ~ Humanities Elective 4 0 4 systems and processes such as GE2004 development of modernism, and raster programs enables other symbolic images. Basic Scripting Languages

This course further defines the

Graphic Design

Fundamentals Through both visual and liter- the generation and man- role of graphic design in an ad- GDB4103 class may be taken in lieu of

Total Quarter 12 6 15 RGB, CMYK, HSB, Lab, PAN- the impact of the industrial rev- for Graphic Design GDB4002

Total Quarter 11 6 15 Computer Applications GDB3003 ary sources, this course explores ipulation of illustrations for vertising context. Students are This course addresses Web site GDB4063 Art Direction II.

TONE, etc. are investigated. olution, the arts and crafts Survey of Information This course defines the role

IC1031 This course introduces students art and design in historical and commercial applications.

GDB2103 introduced to informational design, and students use skills

movement, and the artistic Architecture This course provides a struc- of computer generated model- derived from previous Web-

This course will introduce stu- to three-dimensional design philosophical context from the and administrative approaches Major Interest Elective

FOURTH QUARTER ELEVENTH QUARTER dents to the conceptual frame- Digital Imaging and its role in the marketplace. Paleolithic to the beginning of

"conversations" that culminate GDB2002 tured exploration of the princi- to the development of advertis- ing in product packaging and based courses, storyboarding,

work of computer systems and GDB1063 How three-dimensional form

in Cubism and its heirs. Art & Design In this class students are intro- ples of web page design with an exhibit design. The course and advanced presentation

the nineteenth century. Topics ing. Students devise campaign Business of Design

GDB2012 Composition & Layout Design 1 3 2 GDB4053 Portfolio Preparation 2 4 3 how they work, as well as the This course examines various relates to and articulates space Since 1945 duced to the aesthetics of mod- emphasis on design. The stu- explores digital methods, techniques courses to develop a

include both Western and non- strategies based on media and GDB4083

GDB2003 Life Drawing III 2 2 3 ~ Major Interest Elective or 3 0 3 implications of computer tech- methods of digital image acqui- is examined and students ex- Oral Communication GDB2023 ular design. This includes the dent learns to write "well- marketing realities. processes and guidelines nec- personal Web site that show-

Western works and movements, This course prepares the stu-

nology in our contemporary en- sition and manipulation. Stu- plore three-dimensional con- GE0024 This course focuses on the art pre-planning aspects of the formed" code, compliant with essary to render 3D packaging cases their graphic design port-

GDB2002 Survey of Information Architecture 2 2 2 GDB4013 BFA Honors Internship (1) (8) (3) the effects of global exploration dent to start and run a small

vironment. Students will also dents use computer software to struction techniques. Students learn to present them- and design of the post-war process and interfaces that in- World Wide Web Consortium treatments and exhibit displays. folio.

and colonialism, and the grow- Marketing & Media graphic design business, oper-

GE2004 History of Art & Design I* 4 0 4 GDB4043 Vector Animation for Graphic Design 2 2 3 become acquainted with a vari- enhance, edit, and combine orig- ing separation between the selves with poise and confi- twentieth century. Topics in- tegrate client purpose and ob- standards. The student is

ate as a freelance artist and to

inal photographic images for clude modernism, post-mod- jectives with user-centered guided through the creation of GDB3063

GE0014 College Math* 4 0 4 IC2002 Career Development+ 2 0 2 ety of software packages in- Introduction to realms of art and design after dence in a variety of contexts. Photographic Art Career Development understand and participate in

creative uses. Students are intro- ernism, contemporary art and information design and naviga- well-designed Web pages that This course develops under-

cluding word-processing, the Renaissance. They also learn how to evaluate Direction IC2002 the business aspects of a larger

Humanities standing of marketing strategy,

or Approved Mathematics Elective GE2054 Social Psychology* 4 0 4 spreadsheet, database, Power- duced to digital photography the nature of their audience design movements, the emer- tion. Students develop a proto- were planned using goals, ob-

GDB4133 This course empowers students company as an employee.

Point, Photoshop, and Internet and explore software programs GE0114 and structure material appro- gence of film, television and type project that demonstrates jectives, flowcharts and sto- communication strategy and the

Total Quarter 13 7 15 Total Quarter 13 6 15 This course introduces students College Mathematics appropriate selection and devel- This class will instruct students with the tools necessary to

applications. that adjust and manipulate the priately, and how to develop other electronic media, and the an understanding of interactive ryboards.

to the scope of human creative GE0014 opment of marketing programs. in the use of professional cam- begin their professional devel- Major Interest Elective

media output. their individual style. philosophical issues raised by design principles for the In-

traditions in the visual, per- This course consists of the These programs include print eras, lenses, and lighting opment outside the school en-

FIFTH QUARTER TWELFTH QUARTER College Orientation forming, and intellectual arts. study of algebraic and geo-

emerging technologies ternet. Psychology and broadcast media, interactive equipment. Students will be in- vironment. In addition to

IC1021 Writing II Students will experience and metric concepts which may in- ELECTIVES: GE0054 media, consumer promotion, troduced to art direction, settin developing professional ré- ELECTIVES:

GD1002 Graphic Illustration 1 3 2 GDB4093 BFA Portfolio 2 4 3 GE2084 Physics of Light, Sound & Perspectives in This course is designed to in- up still lives, pack shots and Advanced Digital

This course prepares the stu- participate in methods of in- clude topics such as sets, logic, Experimental Typography public relations, trade promo- sumés, interview skills, and

GDB2153 Typography Hierarch 2 2 3 GDB4063 Art Direction II or 2 2 3 dent for successful perform- This course advances skills quiry designed to develop their number systems, number the- GDB2023 Motion Global Economics troduce students to the nature tion/shows, and personal selling. people in situations. Working in networking techniques, the Illustration:

ance within The Art Institute's learned in written communica- appreciation of the making of ory, functions, congruence, with This course explores the histor- GE2114 GE3014 of psychology. Topics include teams to style, polish and light course will emphasize business GDB3233

GDB2103 Basic Scripting Languages GDB4073 Adv. Digital Pre-press & Production (2) (2) (3) tion. Students engage in activi- their projects, they will take

academic and technical skill- the work, its context in the tra- an introduction to probability ical and inventive aspects of This course will investi- Students in this course will aspects of human development, etiquette and career research This elective class builds on the

for Graphic Design 2 2 3 GDB4103 Web Site Dev. for Graphic Design 2 2 3 building curriculum. Specific ties designed to develop the dition of human expression, and statistics. type design. Emphasis is placed gate scientific theory, psycho- investigate the relationship personality theory, psychologi- ELECTIVES: turns art directing their indi- methods utilizing the Internet digital illustration skills devel-

strategies to succeed in such an skills necessary to analyze liter- and its reception and interpre- to the evocative nature of ty- logical phenomena and the between politics, economics, cal aspects of stress, and the Book Arts: vidual concepts. and other resources. oped in earlier illustration

GE2014 History of Art & Design II* 4 0 4 ~ Major Interest Elective 3 0 3

environment are developed as ature or other creative media, tation in today's society. pography applied to both text uses of technology as it relates and society, and become famil- psychology of learning, creativ- GDB3223 classes. Students will explore

GE0024 Oral Communication* 4 0 4 GDB4083 Business of Design 3 0 3 conduct effective research on

or Approved ity, and motivation.

the student becomes oriented and display criteria. The course to the visual artist and his iar with foundational theories This class is an advanced elec- Vector Animation for Social Psychology advanced digital illustration

to the fast-track schedules and topics addressed in the course, Mathematics Elective viewing audience. in the tradition of political

Total Quarter 13 7 16 Total Quarter 12 8 15 will include experimentation tive class that integrates hand Graphic Design GE2054 techniques and concentrate

timelines that are part of and compose analytical or in- economy. Participants will

student life at The Art Institute terpretive essays that incorpo-

with individually created font

apply analytical and compara-

ELECTIVES: skills and builds upon knowl-

edge derived from several pre-

GDB4043 This course is designed to pro- on the integration of type and

solutions and digital conver- or Approved Students explore vector-based vide a broad-based overview of image combined with expres-

SIXTH QUARTER of Dallas. rate authoritative research. tive methods to the study Three-Dimensional

Requirements: sions. Science Elective

of contemporary issues in a (3D) Illustration:

ceding design classes. It will

involve book constructions

cel and key frame animation Social Psychology, emphasizing

both traditional and more

sive use of color to create a

strong, dynamic means of com-

techniques as tools for creating

GDB2022 Digital Paint 1 3 2 Writing I global economy. GDB3213 using visural design to de- municaiton.

Advanced Illustration dynamic presentations for the recent theories, research, and

GDB2013 Publication Design I 2 2 3 The Art Institute of Dallas requires the following for graduation: GE0124 Techniques

ELECTIVES: In this advanced elective velop a complex structure. Em- Internet. Students are involved current applications. Students

This course is designed to help Introduction to Watercolor course, students will fukrther pahasis will include design in animating media, integrating will be introduced to topics

GD1022 Digital Illustration 1 3 2 GDB3103 develop design skills through layout of the pages supported

students develop writing skills This course will allow students Painting: GDB3203 sound and music and setting concerning knowledge of self

GDB2023 Art & Design Since 1945 3 1 3 Credit Hours 180 and to refine their critical to further investigate and This elective course applies the creataive 3D problems. Planar by image making using a vari- up interactive user interfaces. and others in the areas

media will be translated into ety of media such as photogra- of prejudice, discrimination,

GE2114 Physics of Light, Sound & Motion* 4 0 4 Contact Hours 2552 thinking skills through a variety

of assignments.

develop the diverse media study of color and compostion

forms that range from bas-re- phy, linocut, illustration and stereotypes, attraction, well-

used in producing illustration. to the creation of painting in Humanities Elective

or Approved Science Elective water-based media. It will focus lief to in-the-round solutions. assembled image to produce a being, helping, aggression, atti-

* IMD2043 BFA Internship may be substituted for GDB4003 Design Development Students will investigate and

on the basic techniques and Design problems may range hand bound book. tudes, persuasion,conformity,

Total Quarter 11 9 14 identify appropriate media for

Team for students with a 3.0 or higher GPA and prior instructor approval. materials used in watercolor from creating props for photo- and group behavior.

design solutions. Students

Minimum of 88 internship hours for the quarter with emphasis on transparent graphic purposes, to mockups

will used advanced referenc

(4:1 conversion rate, internship hours: credit hours) for marketing displays to envi-

SEVENTH QUARTER based research and generate application, flat brush, graded

wash, dry brush techniques and romental models skuch as

ideas thorugh drawing, experi-

trade-show booths and dis-

GDB3013 Advanced Digital Imaging 2 2 3 ** Students are required to meet with their Academic Director or Advisor to mental art techniques and wet-in-wet techniques as time

allows. Various subjects from plays.

determine courses that are appropriate to serve as an elective. photographicmedia or a combi-

GDB3023 Law and the Graphic Arts 3 0 3 nation thereof. still life to the figure will be ex-

plored.

GDB3002 Publication Design II 1 3 2

Academic Director approval is required

GDB3133 Graphic Smybolism 2 2 3

to take courses out of sequence.

GE3014 Perspectives in Global Economics* 4 0 4

28 Total Quarter 12 7 15 29

Advertising Design FIRST QUARTER SECOND QUARTER THIRD QUARTER

Bachelor of Fine Arts GDB1013 ~ 2D Design Fundamentals GDB1153 ~ Traditional Typography GDB1143 ~ Ideation & Rapid

Visualization

GDB1003 ~ Drawing Fundamentals GDB1033 ~ Life Drawing I

GDB1073 ~ Life Drawing II

GDB1043 ~ Color Fundamentals GDB1083 ~ Digital Color

What will you learn at GDB1063 ~ Digital Imaging

IC1031 ~ Computer Applications GDB1002 ~ Presentation Techniques

The Art Institute of Dallas? IC1021 ~ College Orientation GE2084 ~ Writing II

GDB3023 ~ Law and the Graphic Arts

The Bachelor of Fine Arts degree program in Advertising Design at The GE0114 ~ Introduction to Humanities

GE0124 ~ Writing I

Art Institute of Dallas is meant to bridge the gap between technology,

art, marketing and business. Beginning with the fundamentals: design,

color theory, typography, marketing and business practices as well as

advertising, you’ll learn how to combine your artistic gifts with a solid

background in design for business, marketing or advertising. Our

industry-experienced, academically qualified faculty will provide you FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

with a hands-on, creative and realistic education with an emphasis on GDB2012 ~ Composition & ADB2002 ~ Copywriting for PR GDB3103 ~ Advanced Digital Imaging

both digital and manual design skills. Graduates from the program will Layout Design & Promotions

GDB2013 ~ Publication Design I

be prepared to hit the ground running in the advertising industry from GDB3003 ~ 3D Design Fundamentals GDB2153 ~ Typography Hierarchy

GD1002 ~ Graphic Illustration

the aspects of both advertising and graphic design. Your digital skills ~ Major Interest Elective GD1022 ~ Digital Illustration

GE2014 ~ History of Art & Design II

will include the ability to use the Adobe Creative Suite (Illustrator, GDB3063 ~ Marketing & Media GE2004 ~ History of Art & Design I

GE2114 ~ Physics of Light,

GE0014 ~ College Mathematics GE0024 ~ Oral Communication Sound & Motion

PhotoShop, InDesign, etc.) as well as QuarkXpress and other industry

or Approved Mathematics Elective or Approved Science Elective

standard software. As you enter your final two quarters, you’ll see the

culmination of all your hard work as you learn how to professionally

assemble and present your portfolio - the most important tool you have

to showcase your talents to prospective employers!





Mission: SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

The mission of the Bachelor of Fine Arts program in Advertising GDB3133 ~ Graphic Symbolism GDB2103 ~ Basic Scripting Languages GDB3083 ~ Digital Pre-press

for Graphic Design Techniques

GDB3002 ~ Publication Design II

Design is not only to prepare students to work successfully in the area

GDB3033 ~ Conceptual Typography GDB3053 ~ 3D Design Application

ADB3003 ~ Managing Brand

of Advertising Design, but also to provide them with a strong

Communications ADB3002 ~ Advertising Copywriting ADB3013 ~ Advertising Case Studies

background in Graphic Design in order to increase their value to GDB2002 ~ Survey of Information GDB3012 ~ Corporate Identity GDB3073 ~ Media Design Techniques

prospective employers. Whether a class is based on hand skills or the Architecture

GE0054 ~ Psychology GDB2023 ~ Art & Design Since 1945

correct use of a software product, emphasis is placed on following good GE3014 ~ Perspectives in

Global Economics

design procedures from detailed research to the final on-time, high

quality finished product. Through a combination of learned skills,

application of classroom material and exposure to projects indicative

of current industry practices, students are prepared to seek

employment in the field with the essential tools for success and

TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

the flexibility necessary to become a future advertising executive or

ADB4013 ~ Product Research ADB4033 ~ Advertising Design ADB4043 ~ Advertising Design

art director. & Positioning Portfolio Preparation Portfolio

GDB3043 ~ Storyboarding & Scripting GDB4103 ~ Web Site Development GDB4063 ~ Art Direction II

Career Opportunities: ADB4003 ~ Advertising Campaign

for Graphic Design

~ Major Interest Elective

Graduates of the Bachelor of Fine Arts program in Advertising Design Management ADB4023 ~ Advertising Creative Team

~ Major Interest Elective or

may seek employment on the creative staffs of advertising agencies, ADB4002 ~ Advertising Professional or IMD2043 ~ BFA Internship

GDB4013 ~ BFA Honors Internship

Critique

design studios, public relations firms or corporate communication IC2002 ~ Career Development

GDB4083 ~ Business of Design

~ Humanities Elective

departments in such entry-level positions as graphic designer, junior GE4074 ~ Research for Social Science



art director, assistant account executive or copywriter.









Advertising Design

Bachelor of Fine Arts









34 8080 Park Lane, Suite 100 31

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Advertising Design 2D Design Fundamentals Traditional Typography Ideation & Composition & Graphic Illustration Advanced Digital Imaging Graphic Symbolism Basic Scripting Languages Digital Pre-press Product Research & Advertising Design Advertising Design

GD1002 GDB3013 GDB3133 for Graphic Design Techniques Positioning Portfolio Preparation Portfolio

Bachelor of Fine Arts GDB1013

This introductory course ex-

GDB1153

This course is an introduction

Rapid Visualization

GDB1143

Layout Design

GDB2012 This course introduces stu- This course helps students fur- This course examines the im- GDB2103 GDB3083 ADB4013 ADB4033 ADB4043

of lettering skills and the his- This course focuses on dents to the basic principles of ther their skills in digital pho- portance of graphic symbols in This class provides a structrued This course prepares the stu- This course covers the process Students receive individual art This course focuses on the com-

plores the principles of design This course introduces the phi-

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. and introduces and develops tory and foundation of letter- losophy behind illustration, the importance of layout and traditional illustration.Various tography as well as image design. Logos and other sym- exploration of the principles of dent for correct methods of of researching and creating a direction for both required pletion of portfolio preparation

forms. The placement of display composition design. Students methods and functions of manipulation using vector- and bolic images will be examined web page design with an em- preparing electronic files for desired positioning for one and elective pieces. Advertis- as a requirement for gradua-

the creative process. Design el- emphasizing conceptual visual

and text type in a formatted illustration are explored. Stu- raster-based software. Students in historic and contemporary phasis on design. The student commercial printing. Students or more major brands. The ing work is evaluated and re- tion. Students receive individ-

FIRST QUARTER EIGHTH QUARTER ements and methodology are

space, and the relationship be-

problem solving and quick are introduced to the process

of design development from dents learn the role of illustra- learn to master color modes, contexts. Graphic elements in- should learn the basics of how learn work-flow management, positioning process includes fined to meet professional- ual art direction for both

identified and employed in ex- sketching methods to portray level portfolio standards. Ma-

tween the appearance and thumbnails to comprehensive tion in the design process and advanced blending and cluding typography, simplified to write“well-formed”code that document imposition, color understanding the brand's required and elective pieces.

GDB1013 2D Design Fundamentals 2 2 3 GDB3043 Storyboarding & Scripting 2 2 3 ercises that establish a basis ideas and comprehensives terial generated in the Product Advertising work is evaluated

readability of letterforms, are layout employing typography apply that knowledge to their layering methods, special ef- imagery, and abstract shapes is compliant with World Wide management, and pre-flighting current brand promise and de-

for aesthetic sensitivity and (comps). It also highlights the Research and Positioning class

GDB1003 Drawing Fundamentals 2 2 3 GDB3033 Conceptual Typography 2 2 3 critical analysis. Design is pre- also studied. Students will work uses of illustration in the and the use of a grid system for projects. fects and filters to prepare im- will then be utilized to create Web Consortium standards. techniques. veloping a different, desired and refined to meet profes-

are used to create a capstone sional-level portfolio standards

in a traditional context of hand- multi-component layouts. agery for print and individual logo designs and The student is guided through brand promise. Completed

GDB1043 Color Fundamentals 2 2 3 ADB3002 Advertising Copywriting 2 1 2 sented as the foundation of all graphic design industry. As- advertising campaign that

rendering type and also be Typography Hierarchy interactive media uses. other symbolic images. the creation of well-design web research and positioning work reflecting strength of concept,

visual communications. signments will focus on black 3D Design Application should form the core of the

IC1031 Computer Applications 0 3 1 GDB3012 Corporate Identity 1 3 2 introduced to contemporary pages that were planned using from this course will be aesthetics, and presentation.

and white and color techniques, 3D Design Fundamentals GDB2153 GDB3053 student's professional portfo-

IC1021 College Orientation 1 1 1 GE0054 Psychology 4 0 4 typesetting technology using contrast, value, composi- This course is a continuation of Publication Design I Publication Design II goals, objectives, flowcharts used in subsequent advertising lio. Additionally, work created

Drawing Fundamentals GDB3003 This course defines the role of

tion, and function the study of traditional typog- GDB2013 GDB3002 and storyboards. portfolio classes. in the latter part of the pro- Art Direction II

GE0124 Writing I 4 0 4 Total Quarter 11 8 14 GDB1003 This course introduces packaging in product identifi-

Life Drawing I raphy. Exercises and projects Students use the computer to In this course, students will gram will be selected, organ- GDB4063

This course applies observa- students to three-dimensional cation, presentation, and pro-

Total Quarter 11 10 15 focus on the hierarchical quali- arrange columnar body copy gain continued skill develop- Conceptual Typography Storyboarding & Scripting ized. and polished. New work This course examines the role

tional and mechanical concepts GDB1033 Life Drawing II design and its role in the duction, and explores the

is created, which will be re- of the art director in producing

ties of typography.The develop- in the design of text-heavy ment in standard page layout GDB3033 processes used in establishing GDB3043

NINTH QUARTER to realize the optical illusion of Exploring the skeletal and mus- GDB1073 marketplace. How three-

ment of marketable, original, multi-page documents. The software by designing and pro- This course builds on the his- a strong brand identity for con- This course teaches

fined in portfolio class.

multi-faceted graphic design

three-dimensional space and cular systems of the human This class continues to study the dimensional form relates to

SECOND QUARTER GDB3083 Digital Pre-press Techniques 2 2 3 form on a two-dimensional body, this course provides stu- human figure in more depth, and articulates space is and creative problem solving student is introduced to indus- ducing complex layouts such as torical understanding acquired sumer products.This course ex- students how to develop and

Web Site Development for

projects. Working individually,

dents with a working knowl- examined and students solutions will also be examined try standard page layout soft- magazine spreads, newsletters, in previous courses. Students plores materials, processes and produce storyboards for televi- students utilize their creative

GDB1153 Traditional Typography 2 2 3 plane. Students are introduced examining the nature of light- Graphic Design

GBD3053 3D Design Application 2 2 3 edge of human anatomy and explore three-dimensional with an emphasis on creative ware for the production of tables, forms, and advertise- explore contemporary and industry guidelines for 3D sion and video production, ei- efforts, from concept to finished

to drawing materials and tools ing and the modeling of form,

GDB1033 Life Drawing I 2 2 3 techniques. Industry standard documents such as brochures, ments. The goal of this course is experimental typographic de- packaging treatments. ther for television commercials GDB4103 output. Professional quality

ADB3013 Advertising Case Studies 3 0 3 and the techniques used to figure construction.The techni- close-up studies and composi- construction techniques.

This course addresses Web

cal and interpretive tech- software will be used in the de- booklets, and catalogs. Stu- the creation of dynamic designs sign as an expressive, dynamic, or for broadcast graphics. Stu- portfolio examples are pro-

GDB1083 Digital Color 2 2 3 apply line, tone and texture. tion within the environment. site design, and students use

GDB3073 Media Design Techniques 2 2 3 niques of drawing are intro- velopment of digital typogra- dents learn to select and emphasizing the visual integra- compositional element for dents analyze commercials and duced throughout the term.The

Students will use aternate dry Major Interest Elective Advertising Case Studies skills derived from previous

GDB1002 Presentation Techniques 1 3 2 GDB2023 Art & Design Since 1945 3 1 3 duced alongside artistic and phy and hierarchal skills. arrange typography, the use of tion of sections of a publication. complex design solutions. Cur- television design sequences, course further enhances stu-

Color Fundamentals media and experiment with ADB3013 Web-based courses, story-

aesthetic notions. grids, visual hierarchy, and rent trends, practical commu- then learn the process of cre- dents' abilities to research,

GE2084 Writing II 4 0 4 Total Quarter 12 7 15 their various applications. This course introduces a boarding, and advanced pre-

GDB1043 Marketing & Media Copywriting for PR page imposition techniques re- Managing Brand nicationconsiderations, and the ative linear thinking and how to communicate and apply time

This course provides an intro- thorough process of adver- sentation techniques courses

Total Quarter 11 9 15 GDB3063 & Promotions lated to the printing industry.

Communications design of letterforms guide translate it into sequential art to develop a personal Web site

and project management skills.

duction to the principles of sci- Digital Color Law and the Graphic Arts This course develops under-

tising problem solving using

project outcomes. with relevant camera and that showcases their graphic

TENTH QUARTER entific color theory such as GDB1083 GDB3023 standing of marketing strategy,

ADB2002 ADB3003 the reading, analysis, discus-

Digital Illustration sound instructions. design portfolio.

additive and subtractive color, In this class students gain ap- This course analyzes current This course develops basic This course focuses on build- sion, and debate of realistic Major Interest Elective

THIRD QUARTER ADB4013 Product Research & Positioning 2 2 3 hue, value and saturation. Stu- plied knowledge of color theory law, including copyright

communication strategy and

skills in writing for public rela- GD1022 ing the skills necessary to Advertising Copywriting case studies.

the appropriate selection and Advertising Creative Team

in regard to digital media. They tions including how This course enhances develop a brand communica- ADB3002 Advertising Campaign

GDB1143 Ideation & Rapid Visualization 2 2 3 ~ Major Interest Elective ** 3 0 3 dents hand render color proj- registration procedures and li- development of marketing Major Interest Elective

ects and define and apply explore the inter-relationships censing application. Copyright promotional writing differs students' illustrative skills by tion plan. It will cover brand This course builds skills in de- Media Design Techniques Management ADB4023

programs. These programs in-

combining traditional illustra- This course provides students or

GDB1073 Life Drawing II 2 2 3 ADB4003 Advertising Campaign Management 3 0 3 color schemes. Students are of additive and subtractive history and laws are covered. clude print and broadcast

from writing for advertising positioning and communica- veloping a creative strategy for

GDB3073 ADB4003

and the relationship between tion concepts with computer tion of the brand promise to communicating an idea or mes- with an opportunity to work in BFA Honors Internship

GDB2002 Survey of Information Architecture 2 2 2 introduced to the psychologi- color theories to digital app- Relevant case studies of pub- media, interactive media, con- This course further defines the This course will cover the basic

ADB4002 Advertising Professional Critique 1 2 2 public relations and promo- technology. An exploration of the media target through the sage. This includes the process a small, creative team. Working GDB4013

cal and cultural aspects of lications for output to both lished and distributed material sumer promotion, public rela- role of graphic design in an ad- career entry skills in managing

as either a writer or an art di- This is an honors internship for

GDB1063 Digital Imaging 2 2 3 ~Humanities Elective 4 0 4 color and how they relate to electronic and print media. are addressed. tions. vector and raster programs en- creation of an integrated com- of transforming a strategy into

vertising context. Students are the work flow of communica-

tions, trade promotion/shows, rector, they will work in a small School of Design BFA candi-

Practical application of color in ables the generation and munication plan. The role in copy for a variety of media as tions projects. Topics covered

GE0114 Introduction to Humanities 4 0 4 Total Quarter 13 4 15 the design process. and personal selling. introduced to informational group to develop creative ad-

different industries and color manipulation of illustrations for the communications plan of well as the how and why an ad- include oral and written com- dates. Eligibility requirements

Digital Imaging History of Art & Design I and administrative approaches vertising solutions. Students

Total Quarter 12 8 15 systems and processes such as commercial applications. broadcast, print and interac- vertising message may need to munications with the client, the are: Tenth Quarter student;

Computer Applications GDB1063 GE2004 to the development of advertis- will generate a variety of con-

RGB, CMYK, HSB, Lab, PAN-

College Mathematics tive media in trade, direct, be adapted, depending on the internal team and manage- Completion of GDB4003, De-

cepts, thumbnails, and will exe-

ELEVENTH QUARTER IC1031 TONE, etc., are investigated.

This course examines various GE0014 Through both visual and liter-

promotional programs and media being used.The relation-

ing.Students devise campaign

ment. Standard industry prac- cute selected solutions in tight,

sign Development Team or

ary sources, this course ex- strategies based on media and

FOURTH QUARTER ADB4033 Adv. Design Portfolio Preparation 2 4 3

This course will introduce stu-

dents to the conceptual frame-

methods of digital image ac-

quisition and manipulation.

This course consists of the

plores art and design in History of Art & Design II public relations will be cov- ship between copy and visuals

marketing realities. tices of documenting meetings, comprehensive color with copy. IMD2043, BFA Internship class

study of algebraic and geo- ered. in advertising is also explored. proposals, and work flow will with a grade of A or B; a cumu-

work of computer systems and Presentation Techniques Students use computer soft- historical and philosophical GE2014 lative GPA of 3.5 or higher; and

GDB2012 Composition & Layout Design 1 3 2 ~ Major Interest Elective ** 3 0 3 metric concepts which may also be covered. or BFA Internship

how they work, as well as GDB1002 ware to enhance, edit, and context from the Paleolithic to This course continues the ex- Art & Design Since 1945 departmental approval. This

include topics such as sets, Corporate Identity IMD2043

GDB3003 3D Design Fundamentals 2 2 3 ADB4023 Advertising Creative Team or 2 2 3 the implications of computer Students develop and prac- combine original photographic the beginning of the nine- ploration of art and design in Survey of Information

logic, number systems, num- GDB2023 This internship for School of De-

class is used to give the student

technology in our contem- tice hand skills through images for creative uses. Stu- teenth century. Topics include historical and philosophical Architecture GDB3012 Advertising Professional

IMD1003 Introduction to Scripting Languages 2 2 3 IC2003 Internship/Externship (1) (8)+ (3) ber theory, functions, congru- This course focuses on the art sign BFA candidates is required actual work experience in a re-

porary environment. Students creation of mock-ups and dents are introduced to digital both Western and non-West- context, with a particular focus GDB2002 This course focuses on the role Critique

ence, with an introduction to and design of the post-war for Interactive Media Design lated field for classroom credit.

GDB3063 Marketing & Media 3 0 3 )IC2002 Career Development 2 0 2 will also become acquainted matting presentation artwork. photography and explore soft- ern works and movements, the on nineteenth- and early twen- In this class students are intro- of design in a corporate identity ADB4002 Students will complete a mini-

probability and statistics. twentieth century. Topics in- (IMD) students but is an option

Additionally they should de- effects of global exploration tieth-century movements in the duced to the aesthetics of mod- program. Corporate objectives

GE0014 College Maththematics 4 0 4 GE4074 Research for Social Science 4 0 4 with a variety of software ware programs that adjust and clude modernism, post-mod- This course brings together for Advertising Design or mum of 88 hours in an ap-

packages including word-pro- velop an understanding of manipulate the media output. and colonialism, and the West and the influence of non- ular design. This includes the are evaluated and students de- students and local advertising

ernism, contemporary art and Graphic Design BFA candidates. proved workplace. Students

or Approved Mathematics Elective Total Quarter 13 6 15 cessing, spreadsheet, data- the creative uses of different growing separation between Western cultures. Topics in- pre-planning aspects of the velop a structured corporate creative professionals who cri-

design movements, the emer- Eligibility requirements are: participating in an internship

Total Quarter 12 7 15 base, PowerPoint, Photoshop, print media. the realms of art and design clude the emergence and process and interfaces that in- identity that addresses all the tique work over the course of Eighth Quarter student and de-

Introduction to gence of film, television and must complete assignments

and Internet applications. after the Renaissance. development of modernism, tegrate client purpose and elements of design. the class. Students have an partmental approval for IMD.

Humanities other electronic media, and the and criteria each week during

TWELFTH QUARTER Writing II the impact of the industrial rev- objectives with user-centered philosophical issues raised by opportunity to extend and en- Advertising Design or Graphic the quarter running concurrent

GE0114 olution, the arts and crafts

FIFTH QUARTER ADB4043 Advertising Design Portfolio 2 4 3 College Orientation GE2084 This course introduces students

Oral Communication

movement, and the artistic

information design and naviga- Psychology emerging technologies. hance their concepts in collab- Design students must be ninth

quarter or above, have depart-

with their internship course.

This course advances skills GE0024 tion. Students develop a proto- GE0054 oration with local senior,

IC1021 to the scope of human creative "conversations" that culminate type project that demonstrates mental approval and have a Cu-

GD1002 Graphic Illustration 1 3 3 GDB4063 Art Direction II 2 2 3 This course prepares the stu- learned in written communica- Students learn to present them- This course is designed to in- established creatives. Business of Design

traditions in the visual, per- in Cubism and its heirs. an understanding of interactive mulative Grade Point Average of

tion. Students engage in activi- selves with poise and confi- troduce students to the nature

GDB2153 Typography Hierarchy 2 2 3 GDB4103 Web Site Dev. for Graphic Design or 2 2 3 dent for successful perform- forming, and intellectual arts. design principles for the Inter- 3.0 or above.This class is used to GDB4083

ance within The Art Institute's ties designed to develop the dence in a variety of contexts. of psychology. Topics include Humanities Elective

Students will experience and give the student actual work ex- This course prepares the stu-

GD1022 Digital Illustration 1 3 2 ~ Major Interest Elective ** academic and technical skill- skills necessary to analyze They also learn how to evaluate Physics of Light, net. aspects of human development, perience in a related field for

participate in methods of in- dent to start and run a small

GE2004 History of Art & Design I 4 0 4 ~Major Interest Elective ** or 3 0 3 building curriculum. Specific literature or other creative quiry designed to develop their

the nature of their audience Sound & Motion personality theory, psychologi- classroom credit. Students will graphic design business, oper-

strategies to succeed in such an media, conduct effective re- appreciation of the making of

and structure material appro- GE2114 Perspectives in cal aspects of stress, and the complete a minimum of 88 ate as a freelance artist and to

GE0024 Oral Communication 4 0 4 GDB4013 BFA Honors Internship * (1) (8) (3) search on topics addressed in priately, and how to develop This course will investigate Global Economics psychology of learning, creativ- hours in an approved work-

environment are developed as the work, its context in the tra- understand and participate in

Total Quarter 12 8 15 the student becomes oriented the course, and compose ana- their individual style. scientific theory, psychological GE3014 ity, and motivation. place. Students participating in

GDB4083 Business of Design 3 0 3 dition of human expression, the business aspects of a larger

to the fast-track schedules and lytical or interpretive essays phenomena and the uses Students in this course will an internship must complete as- company as an employee.

and its reception and interpre-

Total Quarter 12 8 15 timelines that are part of stu- that incorporate authoritative of technology as it relates to investigate the relationship signments and criteria each

tation in today's society.

week during the quarter run-

SIXTH QUARTER dent life at The Art Institute of research. the visual artist and his between politics, economics,

ning concurrent with their in-

Dallas. viewing audience. and society, and become

ternship course.

GDB3133 Graphic Symbolism 2 2 3 Requirements: or Approved familiar with foundational

Writing I theories in the tradition of po-

GDB2013 Publication DesignI 2 2 3 Science Elective Career Development

litical economy. Participants

GE0124 IC2002

ADB2002 Copywriting for PR & Promotions 2 1 2 The Art Institute of Dallas requires the following for graduation: will apply analytical and com-

This course is designed to This course empowers stu-

GE2014 History of Art & Design II 4 0 4 parative methods to the study

help students develop writing dents with the tools necessary

of contemporary issues in a

GE2114 Physics of Light, Sound & Motion 4 0 4 Credit Hours 180 skills and to refine their criti-

global economy.

to begin their professional de-

velopment outside the school

cal thinking skills through a

or Approved Science Elective Contact Hours 2431 variety of assignments. environment. In addition to

developing professional ré-

Total Quarter 14 5 14 sumés, interview skills, and

* Minimum of 88 internship hours for the quarter networking techniques, the

(4:1 conversion rate, internship hours: credit hours) course will emphasize busi-

SEVENTH QUARTER ness etiquette and career re-

** Students are required to meet with their Academic Director or Advisor to search methods utilizing the

GDB3013 Advanced Digital Imaging 2 2 3 Internet and other resources.

determine courses that are appropriate to serve as an elective.

GDB3002 Publication Design II 1 3 2 Research for Social Science

ADB3003 Managing Brand Communications 2 2 3 Academic Director approval is required GE4074

This course is an introduction to

GDB3023 Law and the Graphic Arts 3 0 3 to take courses out of sequence. qualitative and quantitative re-

GE3014 Perspectives in Global Economics 4 0 4 search theory and methodology

used for the Social Sciences. Fa-

Total Quarter 12 7 15 miliarity with basic research tech-

niques will be emphasized and

32 evaluation of how results are used. 33

Web Design & FIRST QUARTER SECOND QUARTER THIRD QUARTER



Interactive Media GDB1013 ~ 2D Design Fundamentals

GDB1003 ~ Drawing Fundamentals

GDB1153 ~ Traditional Typography

GDB1033 ~ Life Drawing I

GDB1143 ~ Ideation & Rapid

Visualization

GDB1063 ~ Digital Imaging

Bachelor of Fine Arts IMD1013 ~ IMD Fundamentals GDB2002 ~ Survey of Information

Architecture IMD1003 ~ Introduction to

IC1031 ~ Computer Applications

Scripting Languages

GDB1043 ~ Color Fundamentals

IC1021 ~ College Orientation

What will you learn at GE0124 ~ Writing I

GDB1053 ~ Typography Fundamentals

GDB1083 ~ Digital Color

GE0114 ~ Introduction to Humanities

The Art Institute of Dallas? GE2084 ~ Writing II



Your education should be as creative as you are. With that in mind, the

Bachelor of Fine Arts in Web Design & Interactive Media at The Art

Institute of Dallas provides hands-on, real-world education for people

who think big and have even bigger plans for their creative futures.

You’ll start with the basics: design, drawing, color theory, and FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

computer-based classes, then move into digital imaging, typography, IMD2003 ~ Programming Logic IMD2033 ~ Audio & Video Introduction MM2093 ~ Desktop Video Production

basic digital illustration, sound design, information architecture and GDB2153 ~ Typography Hierarchy GDB3013 ~ Advanced Digital Imaging IMD2013 ~ Concepts in Motion Design

scripting languages. You will receive instruction from faculty with solid IMD2012 ~ User Centered Design IMD2022 ~ Intermediate IMD3023 ~ Advanced

Scripting Languages Scripting Languages

academic credentials in design-related disciplines and experience in IMD2002 ~ Digital Visual Composition

GE2004 ~ History of Art & Design I GE2014 ~ History of Art & Design II

the interactive media industry, and gain proficiency in web animation, GE0014 ~ College Mathematics

or Approved Mathematics Elective GDB3023 ~ Law and the Graphic Arts GE0024 ~ Oral Communication

web design, user-centered design, multimedia system design and

exploration of information delivery to the many emerging handheld

technology devices. As graduation nears, you’ll develop a professional

digital portfolio of work – the most important tool you have to

showcase your talents to prospective employers!



Mission: SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

The mission of the Bachelor of Fine Arts in Web Design & Interactive IMD3003 ~ Designing for IMD3033 ~ Integrated IMD3043 ~ Technical Problems in

Dynamic Web Sites Information Design Interactive Media

Media (WDIM) is to prepare students to work successfully in the

IMD2023 ~ Interactive Motion Design IMD3002 ~ Interactive Motion Scripting IMD2### ~ IMD Internship

field of WDIM through focused instruction and application of skills

CA2042 ~ Motion Graphics ADB2002 ~ Copywriting for PR & MAB3032 ~ Advanced Motion Graphics

and knowledge. Students will solve WDIM problems using current Promotions or Major Interest Elective

IMD3013 ~ Studio for Interactive Media

industry standards and processes. Expertise will be developed through GDB2023 ~ Art & Design Since 1945 IMD3053 ~ 3D Design for

GE2114 ~ Physics of Light,

study and the use of skill sets that include information architecture, Interactive Media

Sound & Motion GE0054 ~ Psychology

graphical interface design and application of motion and sound, or Approved Science Elective GDB3063 ~ Marketing & Media



including video and interactive construction. Using this framework,

our goal is to instill a sense of self-reliance, confidence, interpersonal

team skills, and quality work produced with strict adherence to

deadlines. The use of good, solid design procedures will always be

emphasized from detailed research to determine the clients’ needs to

TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

the final on-time, high quality finished product. After achieving these IMD4013 ~ Designing for Server IMD4063 ~ IMD Capstone IMD4032 ~ Interactive Web

Side Technology Development Studio

educational goals, students should be prepared to seek employment IMD3093 ~ Portfolio Foundations

or Major Interest Elective IMD4022 ~ IMD Portfolio

in the WDIM industry with the essential tools for success. ~ Major Interest Elective or

IMD4053 ~ Senior Project GDB4013 ~BFA Honors Internship ~ Major Interest Elective

Application & Defense

~ Major Interest Elective IC2002 ~ Career Development

Career Opportunities: IMD4003 ~ E-Learning Design

GE2054 ~ Social Psychology GE3014 ~ Perspectives in

Graduates of the Bachelor of Fine Arts in Web Design & Interactive GDB4083 ~ Business of Design Global Economics

Media may seek employment in the rapidly growing and ever- ~ Humanities Elective



expanding interactive media industry in such entry-level positions

as Web site designer, multimedia designer, Web developer,

interactive training specialist, information architecture designer,

or audio/visual designer.



Web Design & Interactive Media

Bachelor of Fine Arts









38 8080 Park Lane, Suite 100 35

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Web Design & 2D Design Fundamentals Traditional Typography Ideation & Programming Logic Audio & Video Desktop Video Production Designing for Dynamic Integrated Technical Problems in Designing for Server Side IMD Capstone Interactive Web Develop-



Interactive Media GDB1013

This introductory course ex-

plores the principles of design

GDB1153

This course is an introduction

of lettering skills and the

Rapid Visualization

GDB1143

This course introduces the phi-

IMD2003

An introduction to various logic

statements used in all program-

Introduction

IMD2033

This course introduces students

MM2093

Students will demonstrate

knowledge of editing using

Web Sites

IMD3003

Students will apply user-cen-

Information Design

IMD3033

This course introduces the stu-

Interactive Media

IMD3043

A practical work experience in-

Technology

IMD4013

Students will transfer their un-

IMD4063

Students will apply knowledge

and skills acquired from the

ment Studio

IMD4032

This course will concentrate on

Bachelor of Fine Arts and introduces and develops

the creative process. Design el-

history and foundation of

letterforms. The placement of

losophy behind illustration,

emphasizing conceptual visual

ming languages, providing the

skills to convert written words

to the fundamental terminol-

ogy, concepts, and techniques

non-linear editing software

and hardware in the computer

tered design principles; stan-

dards based XHTML structure,

dent to the integration of infor-

mation architecture, interaction

volving specific problems of

identifying and setting up com-

derstanding of databases to a

Web-based database structure,

previous quarters in develop-

ing or modifying a complex in-

enabling students to integrate

various media in order to de-

ements and methodology are display and text type in a problem solving and quick into programming logic. of digital video and audio com- lab. Students will explore the and cascading style sheets with design and the aesthetics of ponents, and working to build learning how the Web changes teractive project in an area of liver compelling interactive stu-

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. identified and employed in ex- formatted space, and the sketching methods to portray position. Basic techniques of use of various software and pe- database structures and server form. Students will examine the and troubleshoot multimedia the basics of databases and how their choice. dent portfolios. The course will

ercises that establish a basis relationship between the ideas and comprehensives Typography Hierarchy production including camera ripherals for developing multi- side scripting to create dy- relationship between aesthetics computer systems. Solid work- servers and server manage- emphasize branding, informa-

for aesthetic sensitivity and appearance and readability of media materials. Students will

FIRST QUARTER EIGHTH QUARTER critical analysis. Design is pre- letterforms, are also studied.

(comps). It also highlights the GDB2153 operation, lighting, set-up,

produce and edit video and

namic Web projects. The focus and usability with respect to in- ing knowledge of multimedia ment affect the performance of Portfolio Foundations tion design, and other means to

uses of illustration in the This course is a continuation of sound recording and talent di- will be upon design issues re- terface and information design. computer hardware, software, a database-driven site. IMD3903 enable students to effectively

GDB1013 2D Design Fundamentals 2 2 3 IMD3033 Integrated Information Design 3 0 3 sented as the foundation of all Students will work in a graphic design industry. As- rection are presented in this audio files using digital desk- lated to dynamic content, de- and peripherals will be gained. market themselves to employ-

the study of traditional typog- This course begins a detailed

visual communications. traditional context of hand- signments will focus on black course. Students will demon- top video techniques. sign of client interface for Students will also spend time ers.

GDB1003 Drawing Fundamentals 2 2 3 IMD3002 Interactive Motion Scripting 1 2 2 raphy. Exercises and projects Interactive Motion Senior Project evaluation and critique of each

rendering type and also be in- and white and color techniques, strate knowledge of editing content creation and updating, exploring the intricacies and

focus on the hierarchical quali- Scripting Application & Defense students’ work in order to

IMD1013 IMD Fundamentals 2 2 3 ADB2002 Copywriting for PR & Promotions 2 1 2 Drawing Fundamentals troduced to contemporary using contrast, value, composi- audio and video using non-lin- Concepts in Motion Design and management of interface options of burning professional

ties of typography.The develop- IMD3002 IMD 4053 preapre them for agraduation. IMD Portfolio

typesetting technology. tion, and function ear editing software and hard- and server processes. CD-ROMS.

IC1031 Computer Applications 0 3 1 GDB2023 Art & Design Since 1945 3 1 3 GDB1003 ment of marketable, original, IMD2013 An advanced course that ap- Students select an Interactive In the course students begin IMD4022

This course applies observa- and creative problem solving ware in a computer lab. An introduction to motion de- work on their final portfolio by

plies motion graphics as an in- Media Design topic for their The IMD Portfolio is a series of

IC1021 College Orientation 1 1 1 GE0054 Psychology 4 0 4 tional and mechanical concepts Life Drawing I Digital Imaging solutions will also be examined Students will use principles of sign, concepts and techniques. Interactive Motion Design IMD Internship completing a particular portion

tegrated interactive solution; graduate project. During the interactive projects that

GE0124 Writing I 4 0 4 to realize the optical illusion of GDB1033 with an emphasis on creative color, composition, lighting, Students create interactive mo- of the final portfolio require-

Total Quarter 13 4 14 GDB1063 IMD2023 students will script interac- IMD2043 course, students research their demonstrate the student's cre-

three-dimensional space and Exploring the skeletal and techniques. Industry standard and other techniques to pro- tion using basic principles of de- ments.

This course examines various An intermediate level course tion, sequencing, and motion This internship for School of topic and begin programming ative design and scripting

Total Quarter 11 10 15 form on a two-dimensional muscular systems of the software will be used in the de- duce thematic visual and audio sign for timeline-based media.

methods of digital image acqui- focusing on motion graphics as for interactive projects. Opti- Design BFA candidates is re- the application for their gradu- skills. The Portfolio becomes a

plane. Students are introduced human body, this course pro- velopment of digital typogra- effects for interactive media.

sition and manipulation. Stu- an interactive design solution. mization is a critical consider- quired for Interactive Media ate projects.The emphasis is on Major Interest Elective part of the student's future ca-

NINTH QUARTER to drawing materials and tools vides students with a working dents use computer software to phy and hierarchal skills. Advanced Scripting ation in the creation of the Design (IMD) students but is quantitative and qualitative re- reer path as it serves as the pri-

SECOND QUARTER and the techniques used to knowledge of human anatomy enhance, edit, and combine orig- Advanced Digital Imaging user-centered experience. an option for Advertising De- search, scheduling of the proj-

or GDB401 3 BFA Honors

mary resource display of

IMD3043 Tech. Problems in Interactive Media 3 0 3 Languages Motion Graphics Internship

apply line, tone and texture. and figure construction. The inal photographic images for User Centered Design GDB3013 sign or Graphic Design BFA ect, methods of presentation, interactive media accomplish-

GDB1053 Typography Fundamentals 2 2 3 technical and interpretive tech-

IMD3023 CA2042 This is an honors internship for

IMD2043 BFA Internship 1 8 3 creative uses. Students are intro- IMD2012 This course helps students fur- candidates. Eligibility require- and qualitative results. ments.

This course focuses on adding This course allows students to Copywriting for PR School of Design BFA candi-

GDB1033 Life Drawing I 2 2 3 IMD Fundamentals niques of drawing are intro- duced to digital photography This course introduces stu- ther their skills in digital pho- ments are: Eighth Quarter stu-

MAB 3203 Advanced Motion Graphics or 1 2 2 client-side scripting capabilities integrate traditional graphic & Promotions dates. Eligibility requirements

duced alongside artistic and and explore software programs tography as well as image dent and departmental

GDB1043 Color Fundamentals 2 2 3 IMD1013 dents to the concepts and to Web site development en- design techniques with digital ADB2002 E-Learning Design are: Tenth Quarter student; Major Interest Elective

Major Interest Elective (3) (0) (3) aesthetic notions. that adjust and manipulate the manipulation using vector and approval for IMD. Advertising

This course is a survey of the in- processes of developing a Web abling the student to add design techniques.Through the IMD4003 Completion of GDB4003, De-

GDB2002 Survey of Information Architecture 2 2 2 media output. raster-based software. Students This course develops basic Design or Graphic Design stu-

IMD3053 3D Design for Interactive Media 2 2 3 teractive media industry, tech- site that affects the user's expe- greater functionality and relia- exploration of animation and This course will introduce stu- sign Development Team or Career Development

learn to master color modes, skills in writing for public rela- dents must be ninth quarter or

GE2084 Writing II* 4 0 4 nologies, authoring tools, and Color Fundamentals rience. By exploring interaction bility to Web sites.The dynamic compositing, students create dents to the principles of in- IMD2043, BFA Internship class

GDB3063 Marketing & Media 3 0 3 advanced blending and layer- tions including how promo- above, have departmental ap- IC2002

web-based tools that support GDB1043 Introduction to design from the user's point of nature of active Web sites inte- motion graphics, animated structional design as applied to with a grade of A or B; a cumu-

Total Quarter 12 8 15 ing methods, special effects and tional writing differs from proval and have a Cumulative This course empowers students

Total Quarter 10 12 14 the student’s learning process. This course provides an intro- Scripting Languages view, students will identify grates Web page design with identifications, and visual ef- e-learning. Skill development lative GPA of 3.5 or higher; and

filters to prepare imagery for writing for advertising and the Grade Point Average of 3.0 or with the tools necessary to

Students will subscribe to a duction to the principles of sci- IMD1003 where issues of usability and databases and programmed fects using animation and com- will include goal analysis, per- departmental approval. This

print and interactive media relationship between public re- above. This class is used to give begin their professional devel-

personal web hosting service entific color theory such as connectivity are raised and backend systems that are the positing software. class is used to give the student

THIRD QUARTER And introduction to the devel-

uses. lations and promotions. the student actual work experi-

formance objective writing, in- opment outside the school en-

TENTH QUARTER and social networking applica-

tions for use throughout the

additive and subtractive color,

hue, value and saturation. Stu-

opment of Web documents how they are resolved. basis for advanced Web design.

ence in a related field for class-

structional strategies, and actual work experience in a re- vironment. In addition to

GDB1143 Ideation & Rapid Visualization 3 1 3 with XHTML and CSS, with a Client-side scripting provides Studio for Interactive instructional materials creation. lated field for classroom credit. developing professional ré-

IMD4013 Designing for Server Side Technology 3 0 3 IMD program. Students will dents hand render color proj- Intermediate Scripting key elements and functions for

Art & Design Since 1945 room credit. Students will

Students will complete a mini-

focus on designing well-formed, Digital Visual Media sumés, interview skills, and

GDB1063 Digital Imaging 2 2 3 also be introduced to the cur- ects and define and apply color standards based documents Languages greater interactivity such as GDB2023 complete a minimum of 88

mum of 88 hours in an ap-

or Major Interest Elective ** (3) (0) (3) Composition IMD3013 This course focuses on the art hours in an approved work- Business of Design networking techniques, the

riculum and expectations for schemes. Students are intro- and sites. IMD2022 image rollovers, browser detec- proved workplace. Students

IMD1003 Introduction to Scripting Languages 2 2 3 IMD2002 Students will create individual, and design of the post-war place. Students participating in GDB4083 course will emphasize business

IMD4053 Senior Project Application & Defense 2 2 3 learners in the program includ- duced to the psychological and An advanced course in design- tion, forms validation, window participating in an internship etiquette and career research

GDB1083 Digital Color 2 2 3 This course introduces students partner and team interactive twentieth century. Topics in- an internship must complete This course prepares the stu-

IMD4003 E-Learning Design 3 0 3 ing requirements for IMD Port- cultural aspects of color and ing with Web standards using opening and environment must complete assignments

Digital Color to the fundamental terminol- projects that integrate design assignments and criteria each dent to start and run a small methods utilizing the Internet

folio, Senior Project Application how they relate to the design controls, timing events, and clude modernism, post-mod- and criteria each week during

GE0114 Introduction to Humanities* 4 0 4 GDB4083 Business of Design 3 0 3 GDB1083 ogy, concepts, and presentation XML, XHTML and Cascading

and coding skills acquired in ernism, contemporary art and week during the quarter run- graphic design business, oper- and other resources.

and Defense, and the Capstone process. Style Sheets.The course focuses cookie detection. the quarter running concurrent

Total Quarter 13 7 16 In this class students gain ap- techniques for digital visual previous quarters of instruction. design movements, the emer- ning concurrent with their in- ate as a freelance artist and to

Humanities Elective 4 0 4 project. on developing professional with their internship course. In

plied knowledge of color theory composition. It focuses on the gence of film, television and ternship course. In addition, the understand and participate in Perspectives in Global

Survey of level development skills for History of Art & Design II addition, the students must

Total Quarter 15 2 16 in regard to digital media. They principles of color, composition,

Physics of Light, Sound & other electronic media, and the students must meet with the the business aspects of a larger Economics

Computer Applications Information Architecture contextual design of commer- meet with the coordinating in-

explore the inter-relationships lighting, and other techniques GE2014 philosophical issues raised by coordinating instructor each company as an employee. GE3014

FOURTH QUARTER IC1031 GDB2002 for overall thematic and visual cial and portfolio quality Web This course continues the ex-

Motion structor each week to discuss

of additive and subtractive emerging technologies. week to discuss progress as Students in this course will in-

projects. GE2114 progress as well.The internship

ELEVENTH QUARTER This course will introduce stu- In this class students are intro- color theories to digital applica- effects on the digital image. ploration of art and design in

This course will investigate

well. The internship assign- Humanities Elective assignments and evaluations vestigate the relationship be-

IMD2003 Programming Logic 2 4 3 dents to the conceptual frame- duced to the aesthetics of mod- tions for output to both elec- historical and philosophical ments and evaluations will be

scientific theory, psychologi- Psychology will be used to monitor success tween politics, economics, and

GDB2153 Typography Hierarchy 2 2 3 IMD4063 IMD Capstone 2 2 3 work of computer systems ular design. This includes the tronic and print media. College Mathematics History of Art & Design I context, with a particular focus used to monitor success and

cal phenomena and the uses GE0054 and participation level. society, and become familiar

and how they work, as well as pre-planning aspects of the Practical application of color in GE2004 on nineteenth- and early twen- participation level

IMD2012 User Centered Design 2 1 2 IMD3903 Portfolio Foundations 2 2 3 GE0014 of technology as it relates This course is designed to in- with foundational theories in

the implications of computer process and interfaces that different industries and color Through both visual and liter- tieth-century movements in the

This course consists of the to the visual artist and his troduce students to the nature the tradition of political econ-

IMD2002 Digital Visual Composition 1 2 2 ~ Major Interest Elective or 3 0 3 technology in our contempo- integrate client purpose and systems and processes such as ary sources, this course ex- West and the influence of non- Major Interest Elective

rary environment. Students

study of algebraic and geomet- viewing audience. of psychology. Topics include Advanced Motion omy. Participants will apply an-

GDB4013 BFA Honors Internship (1) (8)++ (3) objectives with user-centered RGB, CMYK, HSB, Lab, PAN- plores art and design in Western cultures. Topics in-

GE0014 College Mathematics 7 0 4 will also become acquainted

ric concepts which may in- aspects of human development, Graphics alytical and comparative

information design and naviga- TONE, etc., are investigated. historical and philosophical clude the emergence and Social Psychology

~ Major Interest Elective 3 0 3 clude topics such as sets, logic, personality theory, psychologi- MAB3032 methods to the study of con-

or Approved Mathematics Elective with a variety of software tion. Students develop a proto- context from the Paleolithic to development of modernism, or Approved Science GE2054

number systems, number the- cal aspects of stress, and the This course will explore vari- temporary issues in a global

GE2054 Social Psychology* 4 0 4 packages including word-pro- type project that demonstrates the beginning of the nine- the impact of the industrial rev- Elective

Total Quarter 11 9 14 Introduction to ory, functions, congruence, psychology of learning, creativ- ous techniques to composite

This course is designed to pro- economy.

cessing, spreadsheet, database, an understanding of inter- teenth century. Topics include olution, the arts and crafts

Humanities with an introduction to proba- vide a broad-based overview of

Total Quarter 14 4 16 PowerPoint, Photoshop, and active design principles for both Western and non-West- movement, and the artistic ity, and motivation. 3D models and animation to-

bility and statistics. Social Psychology, emphasizing

Internet applications. the Internet. GE0114 "conversations" that culminate gether and to incorporate pho-

FIFTH QUARTER This course introduces students

ern works and movements, the

in Cubism and its heirs. tographic imagery and video

both traditional and more re-

effects of global exploration cent theories, research, and cur-

IMD2033 Audio & Video Introduction 3 0 3 TWELFTH QUARTER College Orientation Writing II

to the scope of human creative or Approved Mathematics and colonialism, and the grow-

footage with 3D elements. Sep-

rent applications. Students will

traditions in the visual, per- Elective arate rendering passes will be

IC1021 GE2084 ing separation between the Oral Communication be introduced to topics con-

GDB3013 Advanced Digital Imaging 2 2 3 IMD4032 Interactive Web Development Studio 1 2 2 forming, and intellectual arts.

realms of art and design after

explored. Students in this

This course prepares the stu- This course advances skills GE0024 cerning knowledge of self and

Students will experience and course learn the convepts, tech-

IMD2022 Intermediate Scripting Languages 1 3 2 IMD4022 IMD Portfolio 1 3 2 dent for successful perform- learned in written communica- the Renaissance. Students learn to present them- others in the areas of prejudice,

participate in methods of in- niques nad vocabulary of com-

GE2004 History of Art & Design I 4 0 4 ~ Major Interest Elective 3 0 3 ance within The Art Institute's tion. Students engage in activi- selves with poise and confi- discrimination, stereotypes, at-

quiry designed to develop their positing.

academic and technical skill- ties designed to develop the Law and the dence in a variety of contexts. traction, well-being, helping,

GDB3023 Law and the Graphic Arts 3 0 3 appreciation of the making of

IC2002 Career Development+ 2 0 2 building curriculum. Specific skills necessary to analyze liter- Graphic Arts They also learn how to evaluate or Major Interest Elective aggression, attitudes, persua-

the work, its context in the tra-

Total Quarter 13 5 15 GE3014 Perspectives in Global Economics* 4 0 4 strategies to succeed in such an ature or other creative media, dition of human expression, GDB3023 the nature of their audience sion, conformity, and group be-

environment are developed as conduct effective research on and structure material appro- havior.

Total Quarter 11 5 13 and its reception and interpre- This course analyzes current 3D Design for

the student becomes oriented topics addressed in the course, priately, and how to develop

tation in today's society. law, including copyright regis- Interactive Media

SIXTH QUARTER to the fast-track schedules and and compose analytical or in- tration procedures and licens- their individual style.

IMD3053

timelines that are part of stu- terpretive essays that incorpo- ing application. Copyright Students will explore the de-

MM2093 Desktop Video Production 3 0 3 dent life at The Art Institute of rate authoritative research. history and laws are covered.

IMD2013 Concepts in Motion Design 3 0 3 Requirements: Dallas.

Relevant case studies of pub-

sign, creation, and implementa-

tion of 3D software systems for

IMD3023 Advanced Scripting Languages 3 0 3 The Art Institute of Dallas requires the following for graduation: lished and distributed material use with interactive media.

Writing I are addressed.

GE2014 History of Art & Design II 4 0 4 GE0124

Credit Hours 180 This course is designed to help

Marketing & Media

GE0024 Oral Communication 4 0 4

students develop writing skills GDB3063

Total Quarter 17 0 17 Contact Hours 2420 and to refine their critical This course develops under-

thinking skills through a variety standing of marketing strate-

* Minimum of 88 internship hours for the quarter of assignments. gies, communication strategies,

SEVENTH QUARTER (4:1 conversion rate, internship hours: credit hours) as the appropriate selection

and development of marketing

IMD3003 Designing for Dynamic Web Sites 2 2 3 programs. These programs in-

** Students are required to meet with their Academic Director or Advisor to

IMD2023 Interactive Motion Design 3 0 3 clude print and broadcast

determine courses that are appropriate to serve as an elective. media, interactive media, con-

CA2042 Motion Graphics 1 3 2 sumer promotion, public rela-

IMD3013 Studio for Interactive Media 3 0 3 tions, trade promotion/shows,

Academic Director approval is required to take and personal selling.

GE2114 Physics of Light, Sound & Motion 4 0 4

or Approved Science Elective

courses out of sequence.

36 Total Quarter 13 5 15 37

Fashion Design FIRST QUARTER

Associate of Applied Arts FD1113 ~ Construction Fundamentals IC1031 ~ Computer Applications

IC0003 ~ Fundamentals of Design IC1021 ~ College Orientation

What will you learn at IC0023 ~ Fundamentals of Drawing GE0124 ~ Writing I



The Art Institute of Dallas?

The Associate of Applied Arts in Fashion Design degree program

prepares graduates with basic skills including product sketching, SECOND QUARTER

clothing construction, and pattern development. Along with IC0053 ~ Color Theory

FD1143 ~ Applied Construction

foundation-level technical skills, students advance to textiles, apparel FD1133 ~ Patternmaking Fundamentals GE0114 ~ Introduction to Humanities

design, concept development, and fashion illustration. Professional FD1042 ~ Technical Drawing

faculty, many of whom have industry experience, instruct classes which

provide real-life environments that simulate the workplace through

course projects, extracurricular activities, industry-related field trips

and computer-aided design on industry-related technology. We place THIRD QUARTER

major emphasis on the development of a working professional FD1163 ~ Manufacturing Concepts FD1083 ~ Textiles/Fabrication

portfolio for every Fashion Design student - one of the most important FD1183 ~ Patternmaking Details GE0014 ~ College Mathematics

tools you have to impress potential employers! FD1032 ~ Fashion Drawing or Approved Mathematics Elective





Mission:

The mission of the Fashion Design Program at the associate's degree

level is to prepare graduates with the skills in concept development,

FOURTH QUARTER

production and presentation techniques necessary to seek entry-level FD2062 ~ Production Processes FD1173 ~ Computer Design

employment in the apparel industry. Emphasis is placed on the FD2042 ~ Advanced Patternmaking & FD2004 ~ Fashion History

technical aspect of the Ready-to-Wear industry focusing on design Draping Techniques GE2084 ~ Writing II

and production while incorporating computer-aided design in an

ever-changing field.



FIFTH QUARTER

Career Opportunities:

FD2133 ~ Specialty Design FD2123 ~ Apparel Marketing

The Associate of Applied Arts degree program in Fashion Design GE0024 ~ Oral Communication

FD2052 ~ Computerized Patternmaking

prepares students with the creative skills required to seek career- FD2083 ~ Trends and Concepts in Apparel

entry employment in apparel design, patternmaking, production

management, and computerized technology in the fashion industry.



SIXTH QUARTER

FD2103 ~ Product Development FD2112 ~ Costing and Specifications

FD2093 ~ Computerized Grading and IC0033 ~ Fundamentals of Business

Marker Making GE0054 ~ Psychology









SEVENTH QUARTER

FD2017 ~ Senior Project IC2002 ~ Career Development

or FD2007 ~ Honors Internship FD2143 ~ Fashion PresentationTechniques

FD2043 ~ Portfolio









Fashion Design

Associate of Applied Arts

42 8080 Park Lane, Suite 100 39

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER

Fashion Design

Associate of Applied Arts Construction Fundamentals Applied Construction Manufacturing Concepts Production Processes Specialty Design Product Development Senior Project

FD1113 FD1143 FD1163 FD2062 FD2133 FD2103 FD2017

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. In this course, students will analyze In this course, students will demon- The purpose of this course is to This course presents an in-depth study of Childrenswear, menswear, and special In this course, students implement Students will work in an advanced indi-

construction standards and techniques strate a working knowledge of basic introduce and communicate manufac- the apparel production process from the sizes are studied from concept to pro- design concepts to product completion. vidualized directed study project under

as applied to the apparel industry. Stu- and advanced construction techniques turing processes. Students will de- design concept to the finished product. duction and distribution. Creative prob- Specific target markets, industry the supervision of an instructor.

dents will be given a foundation to build as they apply these techniques to velop a working knowledge of terms lem solving through application of standards, and manufacturing sources

FIRST QUARTER FIFTH QUARTER upon in future projects. complex garments. and methods. They will also develop Advanced Patternmaking & current technology and methods will be are analyzed by means of the deve- or

an understanding of production oper- Draping Techniques emphasized. lopment of a collection. Students will Honors Internship

FD1113 Construction Fundamentals 3 0 3 FD2133 Specialty Design 2 2 3 Fundamentals of Design Patternmaking Fundamentals ations and will be able to apply these

FD2042 plan a professional presentation of

FD2007

IC0003 FD1133 concepts for their own use. Students Computerized Patternmaking their collection.

IC0003 Fundamentals of Design 3 0 3 FD2052 Computerized Patternmaking 1 2 2 This course builds upon previous With the permission of the Academic

In this course, students will develop the This course provides an introduction to will utilize various production time FD2052

pattern courses, further expanding Department Director (honors admis-

foundation to apply basic design ele- the basic techniques in pattern-making, studies and quality assurance meth- In this course, students further develop Computerized Grading and

IC0023 Fundamentals of Drawing 3 0 3 FD2083 Trends & Concepts in Apparel 3 0 3 the flat pattern and draping methods. sions), the student will work in a field-

ments and principles. including measurement taking, pattern ods. Participation will facilitate and patternmaking skills using the Gerber Marker Making

Students will learn the techniques neces- related entry-level internship under the

IC1031 Computer Applications 0 3 1 drafting, and problem solving. Students help the student generate decisions in system. Computer patternmaking tools,

FD2123 Apparel Marketing 3 0 3 sary to design more complex garments. FD2093 supervision of an instructor.

Fundamentals of Drawing will then implement the most appropri- production operations. input, and output devices are used in a In this course, students study the

IC1021 College Orientation 1 1 1 GE0024 Oral Communication 4 0 4

IC0023 ate method for a given technique. Computer Design laboratory setting. theory of grading and grade rules Portfolio

Patternmaking Details

GE0124 Writing I 4 0 4 Total Quarter 13 4 15 This course will apply the concepts of FD1173 and use the Gerber system to develop FD2043

perspective and observation to create Technical Drawing FD1183 Trends and Concepts in Apparel graded patterns. Markers of patterns

This course trains students in the use of This course focuses on the completion

Total Quarter 14 4 15 the illusion of form and space. Addi- FD1042 In this course, flat pattern techniq- FD2083 are produced on the computer within

computers for Fashion Design with in- of the portfolio and enables students to

tionally, organization of this space will This course covers the manual, me- ues are taught in accordance with ap- This course is a comprehensive study of given parameters.

SIXTH QUARTER proved garment trade practices. Stu-

dustry-specific software. begin their career search. Previous work

be explored. chanical, and computerization of tech- trend forecasting, including the exami- will be reviewed for portfolio content.

SECOND QUARTER nical sketching with emphasis on flat dents learn to draft the various nation of social issues, demographics, Costing and Specifications

FD2103 Product Development 2 4 3

components of a garment.

Fashion History Current additions will be determined

Computer Applications drawing for specification sheets.

FD2004 and historical data that affect the fash- FD2112 and executed in order to produce a

FD1143 Applied Construction 3 0 3 FD2093 Computerized Grading & IC1031 ion and related industries. In this course, students develop quality representation of the student's

Fashion Drawing This survey course traces the devel-

Marker Making 3 0 3 This course will introduce students Color Theory costing and industry specifications and abilities. The student will also complete

FD1133 Patternmaking Fundamentals 3 0 3 FD1032 opment of Western costume styles

to the conceptual framework of com- IC0053 Apparel Marketing standards for a given product. Produc- a professional résumé and begin the job

from pre-historic time through the

FD2112 Costing & Specifications 1 2 2 puter systems and how they work, as Students acquire an understanding Fashion sketching is a method of com- FD2123 tion methods, materials, and labor costs search.

FD1042 Technical Drawing 1 2 2 Victorian period. Students analyze

well as the implications of computer of the basics of color and the design munication in fashion design. The de- This course analyzes current market of- are analyzed to develop product cost.

IC0033 Fundamentals of Business 3 0 3 clothing, accessories, and lifestyles of

IC0053 Color Theory 2 2 3 technology in our contemporary envi- variables related to it. Color theory, ad- velopment of the fashion figure and the ferings in the fashion industry and de- Fashion Presentation Techniques

the various periods.

ronment. Students will also become ac- ditive-subtractive color, and electronic relationship of the garment and fabric velops systems for market research. Fundamentals of Business

GE0054 Psychology 4 0 4 FD2143

GE0114 Introduction to Humanities 4 0 4

quainted with a variety of software color are examined. are emphasized. Students will be able to recognize and

Writing II IC0033 This course focuses on the development

Total Quarter 13 6 15 packages including word-processing, identify regulations and trade issues in This course examines structural and dy- of professional presentation and pro-

Total Quarter 13 4 15 Textiles/Fabrication GE2084

spreadsheet, database, PowerPoint, Pho- Introduction to Humanities the fashion industry, in both the domes- namic aspects of business management. motion techniques for an apparel de-

FD1083 This course advances skills learned in

toshop, and Internet applications. GE0114 tic and international markets. Students Planning procedures, general account- sign product. Students will study these

written communication. Students en-

SEVENTH QUARTER This course introduces students to the This course will enable students to iden-

gage in activities designed to develop

will also compare new technology, se- ing practices, documentation, and busi- concepts by completing varied practical

THIRD QUARTER College Orientation scope of human creative traditions in tify the major categories of textiles, in- lect resources, and apply research infor- ness ethics are also examined. applications.

the skills necessary to analyze litera-

FD2017 Senior Project or 7 0 7 IC1021 the visual, performing, and intellectual cluding knits and wovens. Special mation to a product line.

ture or other creative media, conduct

FD1163 Manufacturing Concepts 3 0 3 This course prepares the student for arts. Students will experience and par- emphasis will be put on textile termi- Psychology Career Development

effective research on topics addressed

FD2007 Honors Internship * 1 18 7

successful performance within The Art ticipate in methods of inquiry designed nology, fiber identification, and appro- Oral Communication GE0054 IC2002

FD1183 Patternmaking Details 3 0 3

in the course, and compose analytical

Institute's academic and technical skill- to develop their appreciation of the priate textile selection for a variety of GE0024

FD2043 Portfolio 3 0 3 or interpretive essays that incorporate This course is designed to introduce This course empowers students with the

building curriculum. Specific strategies making of the work, its context in the end uses. Students learn to present themselves

FD1032 Fashion Drawing 1 2 2 authoritative research. students to the nature of psychology. tools necessary to begin their profes-

FD2143 Fashion Presentation Techniques 3 0 3 to succeed in such an environment are tradition of human expression, and with poise and confidence in a variety Topics include aspects of human devel- sional development outside the school

FD1083 Textiles 3 0 3 developed as the student becomes ori- its reception and interpretation in College Mathematics of contexts.They also learn how to eval- opment, personality theory, psycho- environment. In addition to developing

IC2002 Career Development 2 0 2 ented to the fast-track schedules and today's society. GE0014 uate the nature of their audience and logical aspects of stress, and the professional résumés, interview skills,

GE0014 College Mathematics 4 0 4 timelines that are part of student life at This course consists of the study of al- structure material appropriately, and

Total Quarter 15 17 15

psychology of learning, creativity, and networking techniques, the course

or Approved Mathematics Elective The Art Institute of Dallas. gebraic and geometric concepts which how to develop their individual style. and motivation. will emphasize business etiquette and

may include topics such as sets, logic, career research methods utilizing the

Total Quarter 14 2 15 Requirements: Writing I number systems, number theory, func- Internet and other resources.

GE0124 tions, congruence, with an introduction

The Art Institute of Dallas requires the following for graduation: This course is designed to help to probability and statistics.

FOURTH QUARTER students develop writing skills and

Credit Hours 105 or Approved Mathematics Elective

to refine their critical thinking skills

FD2062 Production Processes 1 3 2 Contact Hours 1320 through a variety of assignments.

FD2042 Advanced Patternmaking & Draping 1 3 2

* Minimum of 187 internship hours for the quarter.

(3:1 conversion rate, internship hours: credit hours)

FD1173 Computer Design 3 0 3



FD2004 Fashion History 4 0 4 Academic Director approval is required

GE2084 Writing II 4 0 4

to take courses out of sequence.

Total Quarter 13 6 15









40 41

Fashion Design FIRST QUARTER SECOND QUARTER THIRD QUARTER

Bachelor of Fine Arts FDB1003 ~ Construction I FDB1033 ~ Construction II FDB1073 ~ Construction III

FDB1013 ~ Drawing I FDB1043 ~ Patternmaking I FDB1083 ~ Patternmaking II



What will you learn at FDB1023 ~ The Fashion Industry FDB1053 ~ Drawing II FDB1093 ~ Drawing III

IC1031 ~ Computer Applications FDB1063 ~ Fashion Design Basics FDB1103 ~ Textiles I

The Art Institute of Dallas? IC1021 ~ College Orientation GE2084 ~ Writing II GE0014 ~ College Mathematics

Students are introduced to sewing, flat pattern drafting and draping GE0124 ~ Writing I or Approved Mathematics Elective

to provide a solid foundation in the fundamentals of apparel

production. Design courses emphasize the principles and aspects of

good design and the drawing and illustration techniques essential for

design communication. Advanced course work in design allows

students to take ideas from concept to completion. Students gain

personal satisfaction from building their creative expressions into FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

realities through the development of products, lines and collections. FDB2003 ~ Tailoring Design Studio* Design Studio*

Computer Aided Design plays an important role in the preparation of FDB2013 ~ Patternmaking III FDB2053 ~ Draping FDB2093 ~ Computer Pattern I

Fashion Design students. Students learn computer pattern drafting, FDB2023 ~ Drawing IV FDB2063 ~ Fashion Presentation FDB2103 ~ Computer Design I

grading, and marker making through training on program specific FDB2033 ~ Textiles II Techniques FDB2123 ~ Manufacturing Processes

software and hardware. A thorough understanding of all facets of GE0114 ~ Introduction to Humanities FDB2073 ~ Color in Fashion GE2014 ~ History of Art & Design II

apparel manufacturing allows students to critique their creations GE2004 ~ History of Art & Design I

from many viewpoints: as art, as fashion statements and as saleable

products. CAD systems are also integrated into course work for

printed, woven, and knitted textile design, as well as collateral

materials. Business practices, industry procedures, and client relations

are studied to support the creative side of design and provide students

with a realistic view of the world of work. The College also produces a SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

quarterly fashion show that highlights the fashion design work of Design Studio* Design Studio* Design Studio*



students.We place major emphasis on the development of a working FDB3023 ~ Computer Pattern II FDB3063 ~ Apparel Grading FDB3103 ~ Apparel Markers



professional portfolio for every Fashion Design student- one of the FDB3033 ~ Computer Design II FDB3073 ~ Computer Design III FDB3203 ~ Surface Design



most important tools you have to impress potential employers! FDB3043 ~ Fashion History I FDB3083 ~ Fashion History II FDB3303 ~ Fashion Show Production

GE0024 ~ Oral Communications GE0000 ~ Humanities Elective GE0054 ~ Psychology



Mission:

The Fashion Design program prepares students to seek entry-level

positions within the fashion design industry by attaining a

fundamental grounding in fashion design, including an introduction to

the theory and practice of tailoring, draping, pattern drafting,

construction and sewing, and creative design. These skills are TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

enhanced through computerized pattern making and design hardware

FDB4003 ~ Concept & Line FDB4043 ~ Collections FDB4083 ~ Internship

and software systems. Advanced courses provide students with the Development

FDB4053 ~ Costing & Specifications FDB4073 ~ Apparel Marketing

opportunity to focus on surface design and in women’s, men’s, FDB4013 ~ Apparel Structure & Fit

FDB4063 ~ Portfolio I FDB4163 ~ Portfolio II

children’s, or specialty design. Upon completion of the program, FDB4023 ~ Fashion Styling

IC2002 ~ Career Development IC0033 ~ Fundamentals of Business

graduates will be prepared to seek a wide and increasing variety of FDB4033 ~ Trends and Concepts

GE3024 ~ Environmental Science GE0000 ~ Behavioral Science Elective

in Apparel

positions in the fashion design field.

GE3014 ~ Perspectives in

Global Ecomonics

Career Opportunities:

The Bachelor of Fine Arts degree program in Fashion Design prepares

students with the creative skills required to seek career-entry

positions such as assistant designer, stylist, visual display artist and

fashion illustrator. More technical career options might include

manufacturing production assistant, computer marking and grading

Fashion Design

Collection Board by KeikoYoon

technician, patternmaker, and technical designer. Opportunities are Bachelor of Fine Arts

also available working in both wholesale and retail markets.









46 8080 Park Lane, Suite 100 43

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Fashion Design Construction I Construction II Construction III Tailoring Design Studio* Design Studio* Design Studio* Design Studio* Design Studio* Concept and Line Collections Intership

Bachelor of Fine Arts FDB1003

In this course, students will

FDB1033

In this course, students will

FDB1073

Students will demonstrate a

FDB2003

Industry tailoring techniques Computer Pattern I Computer Pattern II Apparel Grading

Development FDB4043

Students will focus on their

FDB4083

An internship within the fash-

Draping Apparel Markers FDB4003

analyze construction stan- demonstrate a working knowl- working knowledge of ad- will be introduced and applied FDB2053 FDB2093 FDB3023 FDB3063 FDB3103 Specialty design areas are ex- own area of specialization in ion industry will be completed

Lecture Lab Credit Hrs.

Typical Course Sequence Lecture Lab Credit Hrs. dards and techniques applica- edge of basic and advanced vanced construction techniques to the production of suits and This course is an introduction This course will focus on the This course will focus on ad- This course will focus on the This course will focus on the plored through research, analy- the apparel industry by prepar- to strengthen the individual ex-

ble to the apparel industry. A construction techniques as they and apply these methods to coats for men and women. The to the technique of draping. application of Computer Aided vanced use of Computer Aided application of computer aided application of computer aided sis, and forecasting. Concept ing a collection for professional perience of each student in

EIGHTH QUARTER foundation of fundamental apply the methods to complex complex garments. Students course includes construction Students are introduced to the Design in patternmaking. Stu- Design in patternmaking. Stu- design in pattern grading. Stu- design in marker making. Stu- and line development is re- presentation. their chosen field. Work expe-

FIRST QUARTER construction skills will be garments. Students will fur- will further explore mass pro- development, foundation as- methods and principles of dents will utilize industry soft- dents will utilize industry soft- dents will utilize industry soft- dents will utilize industry searched and applied for a given riences and practices in a pro-

Design Studio ** 2 2 3 learned and demonstrated as ther explore industrial sewing duction and couture techniques sembly, decorative details, and 3D pattern draping allowing ware and hardware to create ware and hardware to engineer ware and hardware to digitize software and hardware to market and consumer. Prelimi- Costing & Specifications fessional situation will be

FDB1003 Construction I 2 2 3 they apply to a basic garment. techniques to expand their to expand their skill level. finishes for tailored clothes. discussed to reinforce appro-

FDB3063 Apparel Grading 2 2 3 for the development of de- and plot patterns. The effect of patterns from original designs and grade patterns. The effect create markers. The effect of nary research and style develop- FDB4053

FDB1013 Drawing I 2 2 3 skill level. sign concepts. Proportion, line, computerization on the pro- in a laboratory setting. Work of computerization on the computerization on the pro- ment is compiled for production In this course students develop

priate and ethical standards in

FDB3073 Computer Design III 2 2 3 duction process will be dis- will be initiated for presenta- production process will be dis- of graduate collection. a workplace. Students are re-

FDB1023 The Fashion Industry 3 0 3 Drawing I Patternmaking II Patternmaking III grain, and fit are analyzed in duction process will be dis- a costing analysis, size specifi-

FDB3083 Fashion History II 3 0 3 Patternmaking I this laboratory class. cussed and analyzed. tion in the final portfolio of cussed and analyzed. cussed and analyzed. quired to keep a log, communi-

FDB1013 FDB1083 FDB2013 cations and construction stan-

IC1031 Computer Applications 0 3 1 In this fundamental drawing FDB1043 This is a laboratory class in This course is an advanced student work. Apparel Structure & Fit dards for a given product.

cate weekly with faculty

Humanities Elective 4 0 4 members, and maintain atten-

IC1021 College Orientation 1 1 1 course, students will explore This laboratory class will intro- which students apply interme- study of flat pattern involving Fashion Presentation Computer Design I Computer Design III Surface Design FDB4013 Production methods, materials,

Total Quarter 13 6 16 Computer Design II dance requirements.

the observation and translation duce students to basic flat diate flat pattern techniques the development of essential fit Techniques FDB2103 FDB3073 FDB3203 Students will master the con- and labor costs are analyzed to

GE0124 Writing I 4 0 4

of three- dimensional form into pattern techniques in accor- in accordance with industry slopers. Students will be given This course will introduce the FDB3033 In this class the student will de- The study of textile design cepts of fitting and alterations develop a technical design and

FDB2063 Apparel Marketing

Total Quarter 12 8 15 NINTH QUARTER two-dimensional drawings. dance with industry standards. standards. Specific attention an opportunity to develop orig-

This course focuses on profes- student to software appropriate Students will develop skills in velop skills using computer and implementation as it as they relate to the variations specification package.

Starting with simple shapes Specific attention will be paid is paid to skirt, sleeve, and inal designs and draft appro-

sional development techniques for design applications in the technical drawing using appro- software appropriate for the relates to the apparel industry of the female body shape. Fur- FDB4073

Design Studio ** 2 2 3 and progressing to more com- to the fundamental principles collar development. priate patterns. fashion industry. priate software systems. Spe- fashion industry. Special em- thermore, students will attain Portfolio I This course analyzes current

SECOND QUARTER plex organic forms, students of flat patternmaking focusing

for an apparel design product

cific attention will be paid to the phasis is placed on the devel-

is the focus of this labora-

tory class. Students will an understanding of the princi- market offerings in the fash-

FDB3103 Apparel Markers 2 2 3 with emphasis on design and FDB4063

FDB1033 Construction II 2 2 3 will build skill levels in compo- on the bodice. Drawing III Drawing IV Manufacturing Processes development of technical flats opment of collateral materials develop and create designs ples and methods used in gar- ion industry and develops sys-

concept boards used for Students will begin develop-

FDB3203 Surface Design 2 2 3 sition, line quality, use of tone

FDB1093 FDB2023 visual presentation. Use of de- and specification drawings. for fashion design. using a variety of dyeing and ment structure and design. ment of a Fashion Design port-

tems for market research.

FDB1043 Patternmaking I 2 2 3 FDB2123

and human anatomy as it re- Drawing II printing techniques. Students will be able to recog-

FDB3303 Fashion Show Production 3 0 3 In this course, technical draw- Students will further expand sign elements, color, materials, The purpose of this course is folio that meets professional

FDB1053 Drawing II 2 2 3 lates to the fashion industry. Fashion History I Fashion History II nize and identify regulations

FDB1053 ing techniques are explored their skills in fashion illustra- and enhancements will be to introduce and define the Fashion Styling presentation standards. Em-

GE0054 Psychology 4 0 4 and trade issues in the fashion

FDB1063 Fashion Design Basics 3 0 3 Students explore techniques of and applied through the devel- tion to include color rendering. applied to create a product manufacturing processes. Stu- FDB3043 FDB3083 Fashion Show Production FDB4023 phasis will be placed on the

Total Quarter 13 6 16 The Fashion Industry industry, in both domestic and

fashion illustration for design opment of garment details, fab- The development of a personal representing quality and re- dents will develop a working This course is a survey of This course is a survey of fash- FDB3303 Students will learn about the creative aspect of the portfolio

GE2084 Writing II 4 0 4 international markets. Stu-

FDB1023 communication. The develop- ric, and texture rendering. style of illustration for complete fined workmanship. knowledge of terms and meth- fashion from prehistoric time ion from the 17th Century to This course is an introduction different categories of fashion involving the development of

dents will also compare new

Total Quarter 13 6 16 This course is an introduction ment of the fashion figure and fashion drawings appropriate ods. They will also develop an through the Renaissance pe- the present with emphasis on styling. collection groupings including

TENTH QUARTER to the apparel industry. Stu- the relationship of the garment for the fashion industry will understanding of production riod with emphasis on the the relationships of apparel, ar-

to the process of planning and

fabrication and rendering.

technology, select resources,

Textiles I Color in Fashion producing a fashion show. and apply research informa-

FDB4003 Concept & Line Development 2 2 3 dents will learn how the indus- and fabric are emphasized. be emphasized. operations including domes- relationships of apparel, arch- chitecture, socialization, and Included in this study will be

FDB1103 FDB2073 Trends and Concepts in

THIRD QUARTER try operates with regard to the

This course explores the natu- Students will explore color the- tic and overseas sourcing itecture, socialization, and the historical influence on various types of presentations, Apparel Career Development

tion to a product line.

FDB4013 Apparel Structure & Fit 2 2 3 creation, production, and mar- Fashion Design Basics ral and manufactured fibers, Textiles II ory, including additive and and production. the historical influence on current fashion. outlining procedures for imple- IC2002

FDB1073 Construction III 2 2 3 FDB4033 Portfolio II

FDB4023 Fashion Styling 3 0 3 keting of apparel. current fashion. menting the show, developing a

FDB1063 their production, uses, and FDB2033 subtractive color. Discussions This course is a comprehensive This course empowers students

FDB1083 Patternmaking II 2 2 3 This course will introduce the characteristics. Course content Students will be introduced to of color and it’s relationship History of Art & Humnaities Elective working budget and final exe- with the tools necessary to

FDB4163

FDB4033 Trends and Concepts in Apparel 3 0 3 study of trend forecasting, in- This course focuses on the com-

FDB1093 Drawing III 2 2 3 Computer Applications elements and principles of de- includes discussion of yarns, the regulations and laws that to composition; through har- Design II Oral Communication cution of the plan.

cluding the examination of so- begin their professional devel-

GE3014 Perspectives in Global Economics 4 0 4 IC1031 sign. Students develop work- fabrics, design methods, and apply to the apparel industry. mony and contrast, will be opment outside the school en-

pletion of the portfolio prepara-

FDB1103 Textiles I 3 0 3 GE2014 GE0024 cial issues, demographics, and tion as a requirement for grad-

Total Quarter 14 4 16 This course will introduce stu- ing skills with layout and aesthetic applications. They will research and source explored as it relates to the This course continues the ex- Students learn to present them- Psychology historical data that affect the vironment. In addition to

GE0014 College Math 4 0 4 uation. Previous work will be re-

dents to the conceptual frame- organization of design ele- textile manufacturers and mills fashion industry. ploration of art and design in selves with poise and confi- GE0054 fashion and related industries. developing professional ré-

viewed for portfolio content with

work of computer systems and ments for a variety of visual ef- College Mathematics relevant to product develop- historical and philosophical dence in a variety of contexts. This course is designed to in- sumés, interview skills, and

or Approved Mathematics Elective ELEVENTH QUARTER an emphasis on technical skills.

how they work, as well as fects as they relate to the ment. Students will develop History of Art & context, with a particular focus They also learn how to evaluate troduce students to the nature networking techniques, the

GE0014 Perspectives in Students will develop a digital

Total Quarter 13 6 16 FDB4043 Collections 0 6 3 the implications of computer fashion industry. a further understanding of on nineteenth- and early twen- the nature of their audience of psychology. Topics include course will emphasize business

This course consists of the Design I Global Economics portfolio to compliment the tra-

technology in our contem- the end uses of textiles tieth-century movements in the and structure material appro- aspects of human development, etiquette and career research

FDB4053 Costing & Specifications 3 0 3 study of algebraic and geomet- GE2004 ditional format.

porary environment. Students using various testing methods priately, and how to develop GE3014 methods utilizing the Internet

FOURTH QUARTER will also become acquainted

Writing II ric concepts which may include

and procedures.

Through both visual and liter- West and the influence of non-

their individual style.

personality theory, psychologi-

Students in this course will in- and other resources.

FDB4063 Portfolio I 2 2 3 GE2084 topics such as sets, logic, ary sources, this course ex- Western cultures. Topics in- cal aspects of stress, and the

FDB2003 Tailoring 2 2 3 with a variety of software pack- clude the emergence and psychology of learning, creativ-

vestigate the relationship be- Fundamentals of Business

IC2002 Career Development 2 1 2 This course advances and ex- number systems, number the- plores art and design in

ages including word-process- tween politics, economics, and IC0033

FDB2013 Patternmaking III 2 2 3 pands skills learned in Writing ory, functions, congruence, with Introduction to historical and philosophical development of modernism, ity, and motivation. Environmental Science

GE3024 Environmental Science 4 0 4 ing, spreadsheet, database, society, and become familiar This course examines struc-

I. Students engage in activities an introduction to probability Humanities context from the Paleolithic to the impact of the industrial rev- GE3024

FDB2023 Drawing IV 2 2 3 PowerPoint, Photoshop, and with foundational theories in tural and dynamic aspects

designed to develop the skills and statistics. GE0114 the beginning of the nineteenth olution, the arts and crafts Students in this course explore

Total Quarter 11 9 15 Internet applications. the tradition of political econ- of business management.

FDB2033 Textiles II 3 0 3 necessary to analyze literature This course introduces students century. Topics include both movement, and the artistic the relationship between

omy. Participants will apply an- Planning procedures, general

or other creative media, con- to the scope of human creative Western and non-Western "conversations" that culminate human beings and the natural

GE0114 Introduction to Humanities 4 0 4 or Approved Mathematics alytical and comparative

TWELFTH QUARTER College Orientation duct effective research on top-

Elective traditions in the visual, per- works and movements, the in Cubism and its heir.

methods to the study of con-

world. Topics will include the

accounting practices,documen-

tation, and business ethics are

Total Quarter 13 6 16 IC1021 ics addressed in the course, forming, and intellectual arts. effects of global exploration physical environment of the

FDB4083 Internship * 1 14 3 temporary issues in a global also examined.

This course prepares the stu- and compose analytical or Students will experience and and colonialism, and the grow- earth, the relationship between

economy.

FDB4073 Apparel Marketing 3 0 3 dent for successful perform- interpretive essays. participate in methods of in- ing separation between the technology and nature, and the

FIFTH QUARTER ance within The Art Institute's quiry designed to develop their realms of art and design after scientific, political, and ethical Social/Behavioral Science

FDB4163 Portfolio II 2 2 3

Design Studio ** 2 2 3 academic and technical skill- appreciation of the making of the Renaissance. issues and consequences of Elective

IC0033 Fundamentals of Business 3 0 3 building curriculum. Specific the work, its context in the tra- human interaction with the en-

FDB2053 Draping 2 2 3 strategies to succeed in such an dition of human expression, vironment. Students will par-

Behavioral Science Elective 4 0 4

FDB2063 Fashion Presentation Techniques 2 2 3 environment are developed as and its reception and interpre- * Design Studio: * Design Studio: ticipate in activities and

Total Quarter 13 2 16 * Design Studio: * Design Studio:

the student becomes oriented tation in today's society. discussions designed to famil-

FDB2073 Color in Fashion 2 2 3 Bridal wear Couture Techniques Knit wear Sportswear

to the fast-track schedules and iarize them with scientific

timelines that are part of FDB2043 FDB3013 FDB3093 FDB4173 method, the history of the phys-

GE2004 History of Art & Design I 4 0 4

Total Quarter 12 8 16

Requirements: student life at The Art Institute In a laboratory setting, students

will design and construct

The focus of this course is to

develop an awareness of the

In a laboratory setting, students

will design and construct

In a laboratory setting, students

will design and construct

ical world, and the results of

of Dallas. human impact on the earth.

apparel appropriate for the couture market. Students will apparel appropriate for the apparel appropriate for the

Bridal market. Attention is learn to work with indivi- knitwear market. Attention sportswear market. Attention

SIXTH QUARTER The Art Institute of Dallas requires the following for graduation: Writing I given to special design charac- dual clients and specialty is given to special design is given to special design

Design Studio ** 2 2 3 GE0124 teristics and marketing strate- designs employing advanced characteristics, sizing, and characteristics, sizing, and

FDB2093 Computer Pattern I 2 2 3 Credit Hours 190 This course is designed to help gies unique to this category. construction techniques. marketing strategies unique to marketing strategies unique to

students develop writing skills this category. this category.

FDB2103 Computer Design I 2 2 3 Contact Hours 2475 and to refine their critical

thinking skills through a variety

* Design Studio: * Design Studio:

FDB2123 Manufacturing Processes 3 0 3 * Minimum of 154 internship hours for the quarter Childrens wear Evening wear * Design Studio: * Design Studio:

of assignments.

GE2014 History of Art & Design II 4 0 4 (14:1 conversion rate, internship hours: credit hours). FDB2083 FDB3053 Menswear Theatrical Costuming

In a laboratory setting, students In a laboratory setting, students FDB4093 FDB4183

Total Quarter 13 6 16 will design and construct will design and construct ap- In a laboratory setting, students In a laboratory setting, students

** All Fashion Design BFA students must take five Design Studio courses in order apparel appropriate for the parel appropriate for the will design and construct will design and construct ap-

SEVENTH QUARTER to graduate. Not all courses will be offered every quarter. children’s market. Attention eveningwear market. Attention apparel appropriate for the parel appropriate for theatrical

is given to special design is given to special design char- menswear market. Attention productions. Attention is given

Design Studio ** 2 2 3 characteristics, sizing, and acteristics, fabrications, and is given to special design to special design characteristics

FDB3023 Computer Pattern II 2 2 3

Academic Director approval is required marketing strategies unique to marketing strategies unique to characteristics, sizing, and such as visual effects and fitting



FDB3033 Computer Design II 2 2 3 to take courses out of sequence. this category. this category. marketing strategies unique to

this category.

restrictions for performance.



FDB3043 Fashion History I 3 0 3

GE0024 Oral Communication 4 0 4

Total Quarter 13 6 16









44 45

Fashion & FIRST QUARTER SECOND QUARTER THIRD QUARTER

Retail Management FRM1003 ~ Introduction to Retailing

FDB1013 ~ Drawing I

FRM1033 ~ Apparel Evaluation

& Construction

GDB1063 ~ Digital Imaging

FDB1103 ~ Textiles I

Bachelor of Fine Arts FRM1023 ~ Current Designers IC0033 ~ Fundamentals of Business IC2004 ~ Marketing

IC1031 ~ Computer Applications FDB2073 ~ Color in Fashion FRM1043 ~ Business Communications



What will you learn at IC1021 ~ College Orientation FDB1063 ~ Fashion Design Basics GE0014 ~ College Mathematics

GE0124 ~ Writing I GE2084 ~ Writing II or Approved Mathematics elective

The Art Institute of Dallas?

Visuals Foundation

• Graduates will demonstrate advanced, visual display design, and

events planning as well as in-depth knowledge of textiles and skills to

develop collateral materials used in business and marketing.

Industry Foundation FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

• Graduates will make connections between world events and trends

FRM2003 ~ Advertising FRM2033 ~ Visual Merchandising FRM2073 ~ Merchandising

in the apparel industry, as well as apply the implications of current Management

FRM2013 ~ Sales & Promotions FRM2043 ~ Events Production

events to business trends as they affect world markets. in Fashion FRM2083 ~ Brand Strategy

FRM2053 ~ Digital Illustration for FRM

Retail Foundation FRM2023 ~ Retail Math FRM2063 ~ Principles of Accounting

FDB4033 ~ Trends & Concepts

• Graduates will develop and present advanced concepts in FDB2033 ~ Textiles II FRM2103 ~ Elements of Retail

GE2004 ~ History of Art & Design I

Operations & Techniques

marketing, retail management, and retail buying through which they GE0114 ~ Introduction to Humanities

GE2014 ~ History of Art & Design II

will demonstrate their knowledge of historical fashion design, its

impact on current trends; knowledge of textiles and business

organization.

Professionalism Foundation

• Graduates will demonstrate their ability to apply professional

standards and business concepts related to fashion marketing and SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

management, including the ability to work collaboratively and to FRM3033 ~ Business Entrepreneurship I FRM3063 ~ Business FRM4003 ~ Human Resource

present and articulate concepts to clients. Entrepreneurship II Management

FRM3043 ~ Brand Marketing

FRM3073 ~ Store Planning & FRM4013 ~ Product Development

FDB3043 ~ Fashion History I

Lease Management FRM4023 ~ Copyright Law

Mission: FRM3053 ~ Introduction to

Manufacturing FDB3083 ~ Fashion History II GE3024 ~ Environmental Science

The Mission of the Fashion & Retail Management program at the FRM3083 ~ Business Law

GE0024 ~ Oral Communications ~ Social Science Elective

Bachelor’s degree level is to prepare graduates with the skills in GE0054 ~ Psychology

fashion trends and forecasting, operations and compliance, retailing,

marketing, advertising, and design necessary to seek entry-level

employment in the manufacturing, design, or retailing sector.

Emphasis is placed on using higher cognitive processes to bring about

awareness of the fashion and retail merchandising business.

TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Career Opportunities: FRM4033 ~ Consumer Behavior FRM4073 ~ Fundamentals of

Web Design

FRM4086 ~ FRM Capstone

FRM4043 ~ Public Relations FRM4093 ~ Internship

This cross-functional focus will allow students to expand beyond & Promotion FRM4083 ~ International Marketing ~ Program Elective

traditional fashion design positions in the industry and seek entry- FRM4053 ~ Principles of & Buying

Marketing Research IC2002 ~ Career Development

level positions such as:

FRM4063 ~ Media Planning ~ Program Elective

• Visual Merchandiser

GE3014 ~ Perspectives in ~ Humanities Elective

• Buyer/Assistant Buyer

Global Economics

• POS Designer

• Fashion Coordinator

• Event Promotion

• Retail Sales Management

• Marketing Assistant

• Merchandiser/Assistant Merchandiser Fashion & Retail

• Window Trimmer

• Creative Director

• Production and Sales Development.

Management

Bachelor of Fine Arts



50 8080 Park Lane, Suite 100 47

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Fashion & Introduction to Retailing Apparel Evaluationa and Digital Imaging Advertising Visual Merchandising Merchandising Business Business Human Resource Consumer Behavior Fundementals of FRM Capstone

Retail Management FRM1003

In this course the student is in-

troduced to strategic retailing;

Construction

FRM1033

This course is designed for

GDB1063

This course examines various

methods of digital image acqui-

FRM2003

This course is a basic introduc-

tion to advertising, its history,

FRM2033

Students learn the importance

of eye appeal and consumer

Management

FRM2073

Students study the categoriza-

Entrepreneurship I

FRM3033

In this course students plan the

Entrepreneurship II

FRM3063

In this course students com-

Management

FRM4003

In this course the student gains

FRM4033

This course focuses on why the

consumer shops your brand.

Web Design

FRM4073

The increasing use of the Inter-

FRM4086

In this course the student plans

the opening and management

Bachelor of Fine Arts the course explains situational

analysis, understanding con-

fashion management students sition and manipulation. Stu-

dents use computer software to

potential and limitations. We

will examine various defini-

buying habits. Students create

their own displays using

tions of stores, organizational foundation for opening and plete the planning of a small re- an understanding as to how Concepts covered include in-

ternal and external influences

net and the advent of the World of a non-traditional business (e-

tailing, catalog, direct mail,

to evaluate the equation components, and the character- management of a small store: tail store: financing, budgets, a business must utilize a Wide Web have created a grow-

sumer groups, knowing the between quality and cost in enhance, edit, and combine tions of advertising and differ- the latest principles and tech- istics of various wholesale and sales, budgets, market research, market research, and inventory. centralized management hier- the consumer encounters while ing market for individuals who etc.): financing, budgets, mar-

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. right location, and managing a garments. Students will be original photographic images ent methods of communication, niques in the visual organiza- retail markets. They will ex- and staffing. This course is a This course is a final workshop archy in order to facilitate an shopping and choosing what to can integrate aesthetic design ket research, inventory, and

retail business as well as how to able to identify and analyze for creative uses. Students are as well as the advertising spiral, tion of merchandise. plore the Private Label and workshop in which students in which students design and efficient operation. This course buy. The consumer decision- principles coupled with web staffing must be addressed.

manage merchandise and how quality of trims, fabrics, and introduced to digital photogra- advertising objectives, advertis- Brand Name businesses, de- design and prepare the begin- prepare all business plans nec- explains the Human Re- making process, buyer behav- page scripting skills. This This course is a workshop in

FIRST QUARTER EIGHTH QUARTER to communicate with the con- construction in relationship to phy and explore software pro- ing copy, and federal regula- Event Production velop customer profiles and ning business plans necessary essary to open a retail store. source environment and how ior, and marketing regulations course covers the creation of which the student design and

sumer. This course is the price point. Included will be grams that adjust and tions. In addition, we will look look at franchising as a means to open a retail store. The in- Students will base all plans for acquiring resources for a pro- will also be covered. World Wide Web pages utiliz- prepare all business plans con-

FRM1003 Introduction to Retailing 3 0 3 FRM3063 Business Entrepreneurship II 3 0 3 FRM2043

foundation to a student’s un- women’s sportswear, chil- manipulate the media output. at how advertising has changed of entering the retail world. structor acts as facilitator and this course on initial sales plans ductive business will lead to ing HTML, the basic scripting structs necessary to open a

In this course the student will

FDB1013 Drawing I 3 0 3 FRM3073 Store Planning & Lease Mgt. 3 0 3 derstanding of management in dren’s wear, and men’s wear in over the years and been af-

be introduced to a wide range Students will become familiar advisor to the student, but all completed in Business Entre- successes. Additional topics Public Relations language of all web documents, non-traditional retail business.

the fashion and retailing sector. a range of price points from Texiles I fected by the culture that has with merchandise account- decisions and choices will be preneurship I. The instructor include labor regulations, col- in addition to many of the other The instructor acts as facilitator

FRM1023 Current Designers 3 0 3 FDB3083 Fashion History II 3 0 3 of skills needed to produce a and Promotions

high end to discount. produced it. Learning about ing as it relates to the various made solely by the student. acts as facilitator and advisor to lective bargaining, employee effects and extension scripts and advisor, but all decisions

FDB1103 successful store event or fash- FRM4043

IC1031 Computer Applications 0 3 1 FRM3083 Business Law 3 0 3 Drawing I This course explores the natu-

the major events, trends, and

ion show for the sale of con- retail formats. Upon completion of the course, the student, but all decisions discipline and promotion, and available for that medium. and choices will be made solely

In this course students learn

influences on advertising will the student will have a founda- and choices will be made solely promoting safety and health in by the student. Upon comple-

IC1021 College Orientation 1 1 1 GE0054 Psychology 4 0 4 FDB1013 Fundementals of Business ral and manufactured fibers, sumer goods at the retail level. the process of the public rela-

help the student place current tion for a business plan that can by the student. Upon comple- the workplace. tion of the course, the student

In this fundamental drawing IC0033 their production, uses, and During this course, the student Brand Strategy tions machine. Public Relations International Marketing

GE0124 Writing I 4 0 4 Total Quarter 16 0 16 events in context and help be developed into a model for tion of the course, the student will have a comprehensive

course, students will explore This course examines structu- characteristics. Course content will gain insight into the role of FRM2083 and Promotions cover the pro- and Buying

nourish the student’s under- actually opening a business. will have a comprehensive business plan that can be used

Total Quarter 14 4 15 the observation and translation ral and dynamic aspects of includes discussion of yarns, creative and technical experts Although good brands are easy Product Development fession, the processes, and the FRM4083

standing of the possibilities of Final preparation of the plan business plan that can be used as a model for actually opening

NINTH QUARTER of three- dimensional form into business management. Plan- fabrics, design methods, and

various types of ads and adver-

involved with the runway, to identify, they are hard to cre-

will be completed in Business as a model for actually open-

FRM4013 theory of creating a good pub- In this course students will a business sometime in the fu-

two-dimensional drawings. aesthetic applications. backdrop, special effects and

SECOND QUARTER FRM4003 Human Resource Management 3 0 3 Starting with simple shapes

ning procedures, general ac-

counting practices, documen-

tising campaigns. The course

lighting, music, models and

ate. This course addresses the

factors which make a brand

Entrepreneurship II. ing a business sometime in

This course examines the role

of product development in the

lic identity through relations

and promotions tactics within a

become familiar with the inter- ture and can be used as a port-

will also help the student rec- nationalization of the retail- folio entry to show prospective

and progressing to more com- choreography, hair and make- the future and can be used as

FRM1033 Apparel Evaluation & Construction 3 0 3 FRM4013 Product Development 3 0 3 tation, and business ethics are Marketing ognize emerging trends and

successful, and then ap- apparel supply chain. Also cov- given market. marketing segment through employers.

plex organic forms, students up, and video teams. Brand Marketing a portfolio piece to show

also examined. IC2004 proaches the factors—like price ered are consumer markets, retail marketing practices in

IC0033 Fundamentals of Business 3 0 3 FRM4023 Copyright Law 3 0 3 will build skill levels in compo-

capitalize on them.

pressure, fragmented markets FRM3043 prospective employers.

business planning, and the

This course introduces the Principles of Marketing North and South America, Eu-

FDB2073 Color in Fashion 2 2 3 GE3024 Environmental Science 4 0 4 sition, line quality, use of tone Digital Illustration for and media and proliferating Branding became a buzz word technical aspects of design, pro- rope, Asia, and Australia. Also

Intership

Color in Fashion principles and psychology of

Sales and Promotions Research

and human anatomy as it re-

marketing design services. FRM competition—that businesses in 1990s advertising and mar- duction planning, and produc- covered are problems and FRM4093

FDB1063 Fashion Design Basics 3 0 3 Social Science Elective 4 0 4 lates to the fashion industry.

FDB2073 in Fashion FRM4053 With the permission of the

Students will explore color Salesmanship techniques are FRM2053 must control to build a strong, keting, but this process has Store Planning and Lease tion distribution. strategies that impact the inter-

GE2084 Writing II 4 0 4 In this course students learn Academic Department Director

Total Quarter 17 0 17 theory, including additive and also explored. FRM2013 In this course students learn

successful brand. evolved into a powerful way to Management national environment.

how using marketing research the student will work in a

Current Designers In this course students gain an organize and utilize an under- FRM3073 Copyright Law

Total Quarter 15 2 16 subtractive color. Discussions how to use industry specific il- tools can better your business field-related entry level intern-

FRM1023 understanding into the world of Trends and Concepts standing of consumer needs In this course students explore

TENTH QUARTER Analyze the dynamics of world-

of color and its relationship Business Communications selling within the fashion mar-

lustration software for practical

and motivations in a changing and gain an understanding of

FRM4023 endeavors. Topics covered in- Career Development ship under the supervision of

to composition, through har- FRM1043 use within the field of fashion & FDB4033 Copyright Law provides an in- clude the role and value of mar- IC2002

THIRD QUARTER FRM4033 Consumer Behavior 3 0 3 famous designers through mony and contrast, will be This course addresses the need

ket. Covered topics inculde

retail management. Illustration This course is a comprehensive

marketplace. As the retail envi- the elements that may be com- depth exploration of competi- keting research, the technology This course empowers students

an instructor.

comparing and contrasting identifying successful salespeo- ronment changes, marketing bined to make successful

FRM4043 Public Relations & Promotion 3 0 3 explored as it relates to the to communicate in writing on concepts may include study of trend forecasting, in- tive business practices with involved in marketing research, with the tools necessary to

GDB1063 Digital Imaging 3 0 3 styles, relating designer gar- ple, understanding business- people can rely less on the store layouts, traffic patterns, Electives:

fashion industry. the job. A variety of materials planograms, building facade cluding the examination of so- emphasis on the protection of how to design a marketing re- begin their career search. In ad-

FDB1103 Textiles I 3 0 3 FRM4053 Principles of Marketing Research 3 0 3 ment silhouettes to historical to-business sales; gaining an traditional tools of print and furnishings, fixtures, and secu- Merchandising Theory,

must be written for a business: designs, store layout, signage, cial issues, demographics, and intellectual property, including search project, gathering and dition to developing profes-

events, economics and art- insight into the sales presenta- broadcast media. Marketing rities of the retailing environ-

IC2004 Marketing 4 0 4 FRM4063 Media Planning 3 0 3 Fashion Design Basics memos, letters, proposals, pre- and display. historical data that affect the copyright, trademark, business collecting accurate data, and sional resumes, interview skills, Principles and Practice

istic time periods, and dis- tion as well as training tools is strategists need to learn how to ment. Included in this course

sentations, and copy for adver- fashion and related industries. and service marks. data preparation, analysis, and and networking techniques, the FRM4093

GE3014 Perspectives in Global Economics 4 0 4 FDB1063 examined. create an identity for their

FRM1043 Business Communications 3 0 3 tinguishing silhouettes of fa-

tising or marketing. Students Principles of Accounting of study is the utilization of reporting the results. course will emphasize career In this course students take

This course will introduce the products and services and

Total Quarter 16 0 16 mous designers – both Euro- computer software that is sig- research methods utilizing the an active participation role

GE0014 College Math I 4 0 4 elements and principles of de- will learn to identify the FRM2063 Elements of Retail and how to use that identity to Enviromental Science

pean and American.

requirements of different types

Retail Math nificant to the retail sector for internet and other resources. in-group case analysis to better

or approved Mathematics elective sign. Students develop work- This course introduces the na- Operational Technology support sales. This course is building Identity, floor plan lay-

GE3024 Media Planning

ing skills with layout and of writing and to prepare mate- FRM2023 ture and purpose of accounting, Students in this course explore understand how teamwork

Total Quarter 17 0 17

ELEVENTH QUARTER Computer Applications organization of design ele- rial to communicate clearly This course introduces the stu-

presents the accounting cycle,

FRM2103 an introduction to the essen- out with lighting, and artwork

the relationship between

FRM4063

may bring about a unified

Develops the student’s under- tial concepts and skills of related to presenting a final Media as part of a delivery

IC1031 and effectively. dent to retail buying through decision in merchandising

FRM4073 Fundamentals of Web Design 3 0 3 ments for a variety of visual ef- and explains how to prepare standing of operational objec- brand marketing. project in this course.

human beings and the natural channel for a marketing mes-

This course will introduce stu- business-to-business strategies. strategies from current real

fects as they relate to the accounting statements. tives in a retail structure. An world. Topics will include the sage will be the focus of this

FOURTH QUARTER FRM4083 International Marketing & Buying 3 0 3 dents to the conceptual frame- fashion industry. College Mathematics

The student will learn the role

emphasis will be placed on physical environment of the course. Topics include media as

world cases, rather negative

of a buyer through planning Fashion History I Fashion History II or positive.

FRM2003 Advertising 3 0 3 IC2002 Career Development 2 1 2 work of computer systems

GE0014 History of Art and Design planning, control, profitability, earth, the relationship between critical to the fulfillment of the

and how they work, as well as the purchase, making the pur- FDB3043 FDB3083 technology and nature, and the

Program Elective 3 0 3 Writing II This course consists of the GE2004 and staffing in a retail environ- overall marketing strategy, cost

FRM2013 Sales & Promotions in Fashion 3 0 3 the implications of computer chase, and finally understand- This course is a survey of This course is a survey of fash- scientific, political, and ethical Web Marketing for FRM

GE2084 study of algebraic and geomet- Through both visual and liter- ment. The use of technology in effectiveness and new media.

Humanities elective 4 0 4 technology in our contempo- ing the buyer’s responsibility fashion from prehistoric time ion from the 17th Century to

FRM2023 Retail Math 3 0 3 This course advances and ex- ric concepts which may include ary sources, this course ex- the industry and the responsi- issues and consequences of FRM4113

rary environment. Students will in merchandise planning, ad- through the Renaissance per- the present with emphasis on

Total Quarter 15 1 15 topics such as sets, logic, num- bilities of retail executives will human interaction with the en- In this course students learn

FDB2033 Textiles II 3 0 3 also become acquainted with

pands skills learned in Writing vertising, special events, and plores art and design in iod with emphasis on the the relationships of apparel,

Perspectives in Global

ber systems, number theory, be examined as well. Also ca- vironment. Students will par- how the advent of the Internet

I. Students engage in activities visual merchandising. historical and philosophical relationships of apparel, ar- Economics

GE0114 Introduction to Humanities 4 0 4 a variety of software pack- reer opportunities and ethical architecture, socialization, and ticipate in activities and has had a profound effect on

designed to develop the skills functions, congruence, with context from the Paleolithic

TWELFTH QUARTER ages including word-process- behavior of those individuals

chitecture, socialization, and the historical influence on discussions designed to famil- GE3014 how the retail sector does

Total Quarter 16 0 16 necessary to analyze literature an introduction to probability to the beginning of the nine- the historical influence on

ing, spreadsheet, database, and Textiles II current fashion. iarize them with scientific Students in this course will in-

or other creative media, con- and statistics. teenth century. Topics include who choose to enter the business. Students will better

FRM4086 FRM Capstone 3 6 6 Internet applications. FDB2033 current fashion.

method, the history of the phys- vestigate the relationship be-

duct effective research on both Western and non-Western retail arena will be discussed. understand ways in which

tween politics, economics, and

FIFTH QUARTER FRM4093 Internship * 1 14 3 topics addressed in the course,

or Approved Mathematics Students will be introduced

works and movements, the Articles pertaining to current Business Law ical world, and the results of

society, and become familiar

retailers use the web in re-

College Orientation Elective to the regulations and laws issues, (found in trade publica- Introduction to Manufac- FRM3083 human impact on the earth. gards to the e-marketing

FRM2033 Visual Merchandising 3 0 3 Program Elective 3 0 3 and compose analytical or effects of global exploration with foundational theories

IC1021 interpretive essays.

that apply to the apparel indus-

and colonialism, and the grow- tions and newspapers) will be toring In this course students will context, environment, strategy,

Total Quarter 7 20 12 try. They will research and in the tradition of political

FRM2043 Events Production 3 0 3 This course prepares the ing separation between the reviewed and discussed, in FRM3053 learn the value of the laws that and management.

source textile manufacturers economy. Participants will

student for successful per- realms of art and design after order to understand methods Overview of the fashion indus- relate to the field of fashion and

FRM2053 Digital Illustration for FRM 3 0 3 and mills relevant to product that have been created to expe- tries including the term-

apply analytical and com-

FRM2063 Principles of Accounting 3 0 3

ELECTIVES formance within The Art

development. Students will

the Renaissance.

dite and increase profitability inology of fashion and an

retailing. Covered topics in-

parative methods to the study Supply Chain Management

Institute’s academic and tech- clude ethics in law, the judicial FRM4123

develop a further understand- of contemporary issues in a

FRM4103 Merchandising Theory, nical skill-building curriculum. for the retailer. explanation of the three levels process, criminal law, the sales In this course students focus

GE2004 History of Art & Design I 4 0 4 ing of the end uses of textiles of the industry: design, pro-

global economy.

Principles & Practices 3 0 3 Specific strategies to succeed and leases of good, warranty on a strategic, managerial,

Total Quarter 16 0 16 in such an environment are de- using various testing methods duction and sales. Careers and and product liability, consumer

History of Art and and cross-functional view of

FRM4113 Web Marketing for FRM

3 3 0 veloped as the student be- and procedures. the organization, structure, and protection, employment law,

Design II supply chain management, en-

comes oriented to the fast- problems of the garment indus- labor-management relation

SIXTH QUARTER FRM4123 Supply Chain Management 3 0 3

track schedules and timelines Introduction to

GE2014 try are studied. laws, and international laws.

abling managers to participate

This course continues the ex- in the vision and implementa-

FRM2073 Merchandising Management 3 0 3 that are part of student life at Humanities tion of world-class supply

ploration of art and design in

The Art Institute of Dallas. GE0114 Oral Communications Psychology

FRM2083 Brand Strategy 3 0 3 Requirements: This course introduces students

historical and philosophical

context, with a particular focus GE0024 GE0054

chain networks. Students gain

the knowledge and analytical

FDB4033 Trends & Concepts 3 0 3 Writing I to the scope of human creative on nineteenth- and early twen- Students learn to present them- This course is designed to in- tools to perform analysis and

FRM2103 Elements of Retail Ops. & Tech. 3 0 3 The Art Institute of Dallas requires the following for graduation: GE0124 traditions in the visual, per- tieth-century movements in the selves with poise and confi- troduce students to the nature act as change agents within

This course is designed to help forming, and intellectual arts. West and the influence of non- dence in a variety of contexts. of psychology. Topics include their organizations.

GE2014 History of Art & Design II 4 0 4 students develop writing skills Students will experience and Western cultures. Topics in- They also learn how to evaluate aspects of human development,

Total Quarter 16 0 16 Credit Hours 188 and to refine their critical participate in methods of in- clude the emergence and the nature of the audience and personality theory, psychologi-

thinking skills through a vari- quiry designed to develop their development of modernism, structure material appropri- cal aspects of stress, and the

Contact Hours 2123 ety of assignments. appreciation of the making of the impact of the industrial rev- ately, and how to develop their psychology of learning, creativ-

SEVENTH QUARTER the work, its context in the tra- olution, the arts and crafts individual style. ity, and motivation.

* Minimum of 154 internship hours for the quarter dition of human expression, movement, and the artistic

FRM3033 Business Entrepreneurship I 3 0 3 and its reception and interpre- “conversations” that culminate

(14:1 conversion rate, internship hours: credit hours).

FRM3043 Brand Marketing 3 0 3 tation in today’s society. in Cubism and its heirs.



FDB3043 Fashion History I 3 0 3

Academic Director approval is required

FRM3053 Introduction to Manufacturing 3 0 3

GE0024 Oral Communications 4 0 4

to take courses out of sequence.

Total Quarter 16 0 16







48 49

Kitchen & Bath Design FIRST QUARTER

Associate of Applied Arts ID1043 Drafting I GE0124 Writing I

ID1053 Drawing & Perspective IC1031 Computer Applications

What will you learn at ID1063 Color & Composition IC1021 College Orientation



The Art Institute of Dallas?

After starting with a strong artistic foundation (classes in drawing,

perspective, drafting, and color), you will move on to courses that give SECOND QUARTER

you practical expertise based on National Kitchen and Bath Association

ID2053 Systems & Materials ID1073 Design I

guidelines. You will study computer-aided drafting in order to plan

ID1083 Drafting II GE2084 Writing II

kitchen and bath spaces in a residential setting. In addition, you

KBA1003 Intro to Kitchen & Bath Design

will learn about lighting, materials, budgets, and estimates, as well

as building systems and codes, products and appliances. You will

also gain skills in business relations, marketing and promotions. An

internship gives you real-world experience and helps build your

professional portfolio which is your key to showing potential

THIRD QUARTER

employers exactly how you balance your creative talent with logic and ID1042 Presentation Techniques ID3024 Specifications &

ID2122 Lighting Design Contract Documents

know-how.

ID3023 Bldg. Codes & GE0014 College Mathematics*

Environmental Issues

Mission:

The mission of the program is to prepare students for the kitchen

& bath industry. The curriculum offers educational content that

recognizes the professional standards of the kitchen and bath field. FOURTH QUARTER

ID4073 Bath Design KBA2013 Products & Appliances

Career Opportunities: KBA2003 History of Kitchen & Bath GE0114 Introduction to Humanities

The Kitchen and Bath associate’s program will prepare students ID2092 Introduction to CAD

for entry level positions with a focused specialization in these two

important areas of the home. Upon completion of the program,

students will be able to participate in the design, sales, and installation

of kitchen and bath projects. FIFTH QUARTER

Typical duties would include: selection of products, interaction ID3073 Kitchen Design KBA2133 Kitchen & Bath CAD

with showroom personnel, and completion of drawings and related

KBA2123 Kitchen & Bath IC2004 Marketing

Construction Applications GE0024 Oral Communication*

construction documents. Kitchen and bath designers work with

contractors, builders, manufacturers, retailers and private clients for

completion of design development, budget management, and

installation of kitchen and baths.

SIXTH QUARTER

Program Competencies: KBA2243 Advanced Kitchen Design KBA2263 Internship I

• Develop design and visual communication skills to meet employer and KBA2253 Advanced Bath Design GE0054 Psychology

client expectations in kitchen and bath design ID4004 Professional Practices

• Develop skills in the fundamentals of design and color theory

• Demonstrate proficiency in architectural drafting and technical perspective

• Acquire a working knowledge of computer-aided design (CADD)

• Demonstrate proficiency in the selection and specification of products,

materials, lighting and appliances appropriate for kitchen and bath design SEVENTH QUARTER

• Demonstrate knowledge of construction and mechanical systems in order KBA3063 Internship II KBA3073 Kitchen & Bath Studio

to determine appropriate installation procedures and code requirements KBA3083 Portfolio

IC2002 Career Development

for plumbing, electrical and building systems

FRM2013 Sales

• Apply industry guidelines to generate design solutions for the client needs

• Learn the history of kitchen and bath

• Understand the importance of professionalism and become

knowledgeable on the ethical business management practices as they

relate to the industry practice

Kitchen & Bath Design

Associate of Applied Arts

54 8080 Park Lane, Suite 100 51

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER

Kitchen & Bath Design

Associate of Applied Arts Drafting I

ID1043

Systems and Materials

ID2053

Presentation Techniques

ID1042

Bath Design

ID4073

Kitchen Design

ID3073

Advanced Kitchen Design

KBA2243

Internship II

KBA3063

In this course students learn basic drafting techniques This course provides a comprehensive overview of the Students develop techniques and methods of formal Students apply design theory, product information, Students apply design theory, product information, Advanced Kitchen Design continues to reinforce A continuation of a monitored program for upper-level

in order to familiarize them with the use of drafting various building materials, finishes, and mechanical presentations using visual communication skills. specifications and requirements, including mechani- specifications, and requirements, including mechani- industry planning guidelines. Students go beyond students to work part time with cooperating employ-

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. equipment and materials, and to provide necessary in- systems specified in today's market. cal, construction, elevations and floor plan drawings cal, construction, elevation and floor plan drawings uti- the basic aspects in beginning Kitchen Design to ers. Available to qualified students who obtain ap-

struction in fundamental skills. Lighting Design utilized in bath design projects. lized in kitchen design projects. address issues such as lighting, HVAC, products, proval from the Academic Department Director.

Drafting II and appliances. Projects will also graphically commu-

ID2122

Drawing &Perspective History of Kitchen and Bath Kitchen and Bath nicate theories of universal design as they apply to Career Development

ID1083 This course is a study of the various lighting systems

FIRST QUARTER FIFTH QUARTER ID1053 In this class students apply the principles learned in used in both commercial and residential design, in- KBA2003 Construction Applications kitchen planning.

IC2002

Students in this class work in one-point and two-point Drafting I to develop a comprehensive set of working cluding design calculations, layouts, specifications, and This course traces the evolution of kitchen and baths KBA2123 This course empowers students with the tools neces-

perspective and apply shading to three-dimensional drawings. lighting schedules. from the industrial revolution to present day. The This course will focus on construction processes and Advanced Bath Design sary to begin their career search. In addition to devel-

ID3073 Kitchen Design 2 2 3

ID1043 Drafting I 2 2 3 drawings. course includes a survey of historic styles and how they detailing techniques necessary for kitchen and bath in- KBA2253 oping professional resumes, interview skills, and

Introduction to Kitchen and Bath Design Building Codes and are interpreted and adapted for current applications. stallations. Detailing techniques will include cabinetry, Advanced Bath Design continues to reinforce industry networking techniques, the course will emphasize ca-

KBA2123 Kitchen & Bath Construction Applications 1 3 3 construction millwork, and architectural molding. planning guidelines. Students go beyond the basic as- reer research methods utilizing the internet and other

ID1053 Drawing & Perspective 2 2 3 Color & Composition KBA1003 Environmental Issues

Introduction to CAD pects in beginning Bath Design to address issues such resources.

ID1063 Introduction to Kitchen and Bath Design examines the ID3023

KBA2133 Kitchen & Bath CAD 1 3 3 In this class, students study color psychology, harmony, various career opportunities within the field. The This course is a study of code information and specifi- ID2092 Kitchen and Bath CAD as lighting, HVAC, fittings, and fixtures. Projects will

ID1063 Color & Composition 2 2 3 also graphically communicate theories of universal de- Introduction to Sales

contrast, and the use of color systems in interior design. course explores the issues related to how human be- cations concerning health, safety, barrier-free, and This course is an exploration of the various uses of KBA2133 sign as they apply to bath planning.

IC2004 Marketing 4 0 4 ings interact with the built environment. Content in- universal design for both residential and commercial computer-aided design and drafting as they relate to This course is a continuation of Computer Aided Draft- FRM2013

GE0124 Writing I 4 0 4 cludes ergonomic, anthropometrics, universal design, spaces as they apply and relate to environmental issues. interiors. ing. The course incorporates kitchen and bath industry An understanding of the sales process and the steps to

Computer Applications

and behavioral considerations that affect the planning specific software and digital imaging techniques to Professional Practices sell a product or service is essential to a student who

GE0024 Oral Communication* 4 0 4 IC1031

IC1031 Computer Applications 0 3 1 This course will introduce students to the conceptual

of kitchen and bath spaces. Students are introduced to

Specifications and Products and Appliances produce working drawings and presentations. ID4004 works in any area of business. Selling is an essential

project programming and skills necessary to graphi- This course is an introduction to the business skill for the sales function of a business, but is also part

Total Hours 12 8 17 framework of computer systems and how they work, as Contract Documents KBA2013

cally represent their ideas through conceptual draw- procedures and documents that are typically used by of the job for many other employees. This course fo-

IC1021 College Orientation 1 1 1 well as the implications of computer technology in our ID3024 This course will examine performance standards and Marketing

ings. Students utilize elements and principles of design design firms. Emphasis on ethical professional prac- cuses on the essential skills and knowledge one needs

contemporary environment. Students will also become This course covers code information, specifications, installation techniques for products and appliances IC2004

and apply them to kitchen and bath projects. tice is included. to affect a sale, as well as the ways that the sales pitch

Total Hours 11 10 15 acquainted with a variety of software packages includ- and contract documents as they pertain to the interior used in the kitchen and bath industry. This course introduces the principles and psychology

can be focused to solve customer problems.

ing wordprocessing,spreadsheet, database, PowerPoint, of marketing design services. Salesmanship techniques

SIXTH QUARTER Photoshop, and Internet applications. Design I

environment.

are also explored. Internship I

Introduction to Humanities

ID1073 KBA2263 Kitchen and Bath Design Studio

College Mathematics GE0114

SECOND QUARTER KBA2243 Advanced Kitchen Design 1 3 3 College Orientation In this course students develop basic skills utilizing de-

GE0014 This course introduces students to the scope of human Oral Communication This class is a monitored program for upper-level stu- KBA3073

sign elements and principles, and apply design ele- dents to work part time with cooperating employers. This course is an investigation and application of design

IC1021 This course consists of the study of algebraic and geo- creative traditions in the visual, performing, and intel- GE0024

ments within an interior environment. Available to qualified students who obtain approval issues, codes, and products relevant to the development

KBA2253 Advanced Bath Design 1 3 3 This course prepares the student for successful per- metric concepts which may include topics such as sets, lectual arts. Students will experience and participate Students learn to present themselves with poise and

from the Academic Department Director. of high-end Kitchen and Bath spaces.

ID2053 Systems & Materials 2 2 3 formance within The Art Institute’s academic and tech- logic, number systems, number theory, functions, con- in methods of inquiry designed to develop their ap- confidence in a variety of contexts. They also learn

nical skill-building curriculum. Specific strategies to Writing II gruence, with an introduction to probability and sta- preciation of the making of the work, its context in the how to evaluate the nature of the audience and struc-

ID4004 Professional Practices 4 0 4 succeed in such an environment are developed as the GE2084 tradition of human expression, and its reception and Psychology Portfolio

ID1083 Drafting II 2 2 3 tistics. ture material appropriately, and how to develop their

student becomes oriented to the fast-track schedules This course advances and expands skills learned in interpretation in today’s society. individual style. GE0054 KBA3083

KBA2263 Internship I 1 0 3 and timelines that are part of student life at The Art In- Writing I. Students engage in activities designed to This course is designed to introduce students to This course prepares students for the transition to the

KBA1003 Intro to Kitchen & Bath Design 1 3 2 stitute of Dallas. develop the skills necessary to analyze literature or the nature of psychology. Topics include aspects of professional world. This course will prepare students

GE0054 Psychology 4 0 4 other creative media, conduct effective research on top- human development, personality theory, psychological for job interviews by helping them compile a portfolio.

ID1073 Design I 3 0 3 Writing I ics addressed in the course, and compose analytical or aspects of stress, and the psychology of learning, cre- Students will demonstrate their conceptual, design,

interpretive essays. ativity, and motivation. craftsmanship, and other skills as they assemble and

Total Hours 11 6 17 GE0124

refine their portfolio pieces. Working individually with

GE2084 Writing II 4 0 4 This course is designed to help students develop writ-

an instructor, each student will select representative

ing skills and to refine their critical thinking skills

pieces, showcasing work that reflects a unique style.

through a variety of assignments.

Total Hours 12 7 15 Particular emphasis is placed on identifying short- and

long-term professional employment goals, as well as

SEVENTH QUARTER related strategies and resources.



THIRD QUARTER

KBA3063 Internship II 1 0 3



ID1042 Presentation Techniques 1 3 2 IC2002 Career Development 1 2 2



ID2122 Lighting Design 1 3 2 FRM2013 Sales 2 2 3



ID3023 Bldg. Codes & Environmental Issues 3 0 3 KBA3073 Kitchen & Bath Studio 2 4 3



ID3024 Specifications & Contract Documents 4 0 4 KBA3083 Portfolio 2 2 3



GE0014 College Mathematics* 4 0 4 Total Hours 8 10 14



Total Hours 13 6 15

Requirements:



FOURTH QUARTER

The Art Institute of Dallas requires the following for graduation:



ID4073 Bath Design 2 2 3 Credit Hours 108

Contact Hours 1628

KBA2003 History of Kitchen & Bath 3 0 3

* Minimum of 132 externship hours for the quarter.

ID2092 Introduction to CAD 1 3 2

(7:1 conversion rate, externship hours:credit hours)

KBA2013 Products & Appliances 2 2 3

Academic Director approval is required

GE0114 Introduction to Humanities 4 0 4

to take courses out of sequence.

Total Hours 12 7 15









52 53

Interior Design FIRST QUARTER SECOND QUARTER THIRD QUARTER

Bachelor of Fine Arts ID1043 ~ Drafting I ID1103 ~ Rendering ID1032 ~ Perspective Drawing

ID1053 ~ Drawing & Perspective ID1083 ~ Drafting II ID1073 ~ Design I

ID1063 ~ Color & Composition ID1042 ~ Presentation Techniques ID1113 ~ Space Planning

What will you learn at GE0124 ~ Writing I ID1093 ~ History of Furniture I ID1123 ~ History of Furniture II

The Art Institute of Dallas? IC1031 ~ Computer Applications GE0114 ~ Introduction to Humanities GE0014 ~ College Mathematics

The Bachelor of Fine Arts degree program in Interior Design helps IC1021 ~ College Orientation or Approved Mathematics Elective

students attain a strong foundation of knowledge and basic skills in all

areas of interior design. Through a hands-on, real-world approach to

education you'll expand that base with studies in art history, cultural

studies, the decorative arts, and materials - textiles, furnishings,

lighting, and more. You'll be introduced to 2-D and 3-D design, as well

as computer-aided drafting techniques while discovering ergonomics, FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

renovation, architecture, psychology, and the business side of this ID2082 ~ Creative Process ID2053 ~ Systems & Materials ID2132 ~ Interior Design Studio II:

profession. You can also meet great contacts by joining the student ID2021 ~ Market Resources ID2112 ~ Interior Design Studio I: Contract

chapter of the American Society of Interior Designers (ASID), the ID2092 ~ Introduction to CAD Residential ID2142 ~ Advanced CAD

largest organization of interior designers in the world. In your final ID2102 ~ Architectural Drafting ID2122 ~ Lighting Design ID2063 ~ Textiles



quarter, you'll see your hard work come together in your professionally ID2024 ~ History of Architecture I ID2034 ~ History of Architecture II GE2024 ~ Art History I



assembled portfolio, one of the most important tools you have to show GE2084 ~ Writing II GE0024 ~ Oral Communication GE0054 ~ Psychology



potential employers just how talented you are!



Mission:

The Interior Design program goal for the BFA program is to prepare

students for creative, professional interior design careers where

information is gathered and synthesized to lead to the creation of a SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

well-designed, healthy and functional environment that supports ID3023 ~ Building Codes and ID3052 ~ Interior Design Studio IV: ID3082 ~ Interior Design Studio VI:

human interaction and activity. Environmental Issues Institutional Hospitality

ID33032 ~ Interior Design Studio III: ID3033 ~ 3D CAD ID3043 ~ Interior Detailing

This goal is achieved through: Advanced Residential ID3062 ~ Interior Design Studio V: ID3053 ~ Digital Imaging for

• Emphasizing interpersonal and time management ID3042 ~ Mixed Media Rendering Advanced Contract Interior Designers

skills in conjunction with topics of a creative and/or GE3004 ~ Art History II ID3024 ~ Specifications & ID3073 ~ Interior Design Studio VII:

technical nature, GE3014 ~ Perspectives in Contract Documents Kitchen Design

Global Economics GE3024 ~ Environmental Science ~ Humanities Elective

• Providing students with realistic expectations of

the workplace,



• Demonstrating the importance of research through

problem-solving scenarios,

TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

• Articulating the need for continuing education in a

ID4003 ~ Ergonomics ID4001 ~ Advanced Programming ID4053 ~ Marketing

career that is ever-changing due to the evolution of

ID4013 ~ Internship ID4033 ~ Furniture Design ID4014 ~ Survey of Global

technology and materials, ID4002 ~ Interior Design Studio VIII: ID4043 ~ Interior Design Studio IX: Design Trends

• Preparing graduates to work in a variety of interior Specialty Adaptive Re-Use ID4005 ~ Interior Design Studio X:

design environments. or Major Interest Elective ID4012 ~ Portfolio I Senior Design

ID4004 ~ Professional Practices IC2002 ~ Career Development ID4063 ~ Portfolio II

Career Opportunities: ID4023 ~ Survey of Decorative Arts ~ Social/Behavioral

Science Elective

Bachelor of Fine Arts program graduates are prepared to seek

entry-level positions in a variety of interior design environments, such

as kitchen and bath design, custom accessory design, in-house design

for corporations, restaurant design, in-house hospital design,

hospitality design, wall covering design, furniture design, residential

design, adaptive re-use and work place design.

Interior Design

Adaptive Reuse Concept Board by Jessica Ohlen and Model by Tiffany Perez Bachelor of Fine Arts









58 8080 Park Lane, Suite 100 55

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Interior Design Drafting I

ID1043

Rendering

ID1103

Perspective Drawing

ID1032

Creative Process

ID2082

Systems & Materials

ID2053

Interior Design Studio II:

Contract

Building Codes and

Environmental

Interior Design Studio IV:

Institutional

Interior Design Studio VI:

Hospitality

Ergonomics

ID4003

Advanced Programming

ID4001

Marketing

ID4053

Bachelor of Fine Arts In this course students learn

basic drafting techniques in

This class introduces the basic

delineation techniques em-

Students in this class work in

one-point and two-point per-

This course emphasizes an ana-

lytical approach to the design

This course provides a compre-

hensive overview of the various

ID2132

This course includes the study

Issues

ID3023

ID3052

Through lectures, exercises,

ID3082

Students in this course analyze

This course studies human fac-

tors as they relate to the physi-

This course explores, analyzes,

and applies design as a process,

This course introduces students

to the principles and psychol-

order to familiarize themselves ployed in rendering both two spective and apply shading to process. Areas included are building materials, finishes, of interior space as it relates to This course is a study of code and design projects, students space, furnishings, and finishes cal and psychological use of which uses current informa- ogy of marketing interior de-

with the use of drafting equip- and three-dimensional presen- three-dimensional drawings. conceptual and prototypical de- and mechanical systems speci- interior environments. tion-gathering and analytical sign services, and explores

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs.

ment and materials, and to re- tations of interior space. velopment of various areas of fied in today's market.

the workplace. information and specifications gain the knowledge of codes, of a commercial interior, in-

methods in the profession. salesmanship techniques.

concerning health, safety, bar- regulations, and laws applica- cluding graphic representation.

ceive necessary instruction in Design I design. rier-free, and universal design ble to public spaces. Internship

Advanced CAD

FIRST QUARTER EIGHTH QUARTER fundamental skills. Drafting II ID1073 Interior Design Studio I: ID2142 for both residential and com- Interior Detailing ID4013 Furniture Design Survey of Global Design

ID1083 In this course students develop Market Resources Residential This course is an advanced com- mercial spaces as they apply 3D CAD ID3043 This course supplies a super- ID4033 Trends

ID1043 Drafting I 2 2 3 ID3052 ID Studio IV: Institutional 1 3 2 Drawing & Perspective In this class students apply the basic skills utilizing design ele- ID2021 ID2112 puter-aided drafting course, and relate to environmental is- ID3033 Students research and design vised, industry-related, intern This course studies and ana- ID4014

ID1053 Drawing & Perspecitve 2 2 3 ID3033 3D CAD 2 2 3 ID1053 principles learned in Drafting I ments and principles, and In this class students conduct Students in this course create, which investigates computer sues. In this course students are in- complex interior construction experience. Departmental ap- lyzes the basic construction This course explores the social

Students in this class will trans- to develop a comprehensive set apply design elements within research on current sources of develop, and present a residen- drafting for interiors including troduced to advanced computer details. proval must be secured prior to techniques of both upholstered and cultural influences on de-

ID1063 Color and Composition 2 2 3 ID3062 ID Studio V: Adv. Contract 1 3 2 late three-dimensional forms of working drawings. an interior environment. furnishings,materials, and fab- registration. furniture and case goods.

tial design project including construction drawings, specifica- Interior Design Studio III: techniques. sign.

GE0124 Writing I 4 0 4 ID3024 Spec. & Contract Documents 4 0 4 into two-dimensional drawings ricators used in the field of in- space planning, interior finish tions, and schedules. Advanced Residential Digital Imaging for Inte-

using accurate observation, and Presentation Techniques Space Planning terior design. selections, and calculation of Interior Design Studio Interior Design Studio IX:

IC1031 Computer Applications 0 3 1 GE3024 Environmental Science 4 0 4 ID3032 Interior Design Studio V: rior Interior Design Studio X:

practice the basic elements of costs and quantities of finishes.

ID1042 ID1113 Textiles This course provides the stu- Advanced Contract Designers VIII: Specialty Adaptive Re-Use Senior Design

IC1021 College Orientation 1 1 1 Total Quarter 12 8 15 mechanical perspective and

Students develop techniques Students in this course investi- Introduction to CAD dent with the tools required to

freehand drawing.

ID2063 ID3062 ID3053 ID4002 ID4043 ID4005

Total Quarter 11 10 15 and methods of formal presen- gate the design process, includ- ID2092 Lighting Design This course includes an explo- develop a residential design This course provides a compre- Students in this course develop Students in this course concen- In this course students study, This course engages students in

NINTH QUARTER Color & Composition

tations using visual communi- ing spatial analysis, basic This course explores the vari- ID2122 ration of textiles from raw state project, including space plan- hensive synthesis of problem basic image manipulation skills trate in the interior design spe- analyze, and design an interior the in-depth research and de-

cation skills. programming, bubble dia- ous uses of computer-aided Students in this course study through processing, spinning, ning, drafting, dimensioning, identification, programming, cialty area of their choice. space reflecting contemporary sign of a specialty project of

SECOND QUARTER ID3082 ID Studio VI: Hospitality 1 3 2 ID1063 grams, block plans, and code drafting as they relate to interi- the various lighting systems weaving, and finishing. Textiles lighting, electrical planning, el- preliminary design, and design

in a raster-based computer en-

usage. their choice, incorporating all

vironment and learn how to

In this class, students study History of Furniture I requirements. ors. used in both commercial and usage as applied to interior de- evations, rendering, furniture, development in a more ad- or Major Interest Elective aspects of interior design skills

ID1103 Rendering 2 2 3 ID3043 Interior Detailing 2 2 3 apply these skills in the interior

color psychology, harmony, residential design, including sign is also studied. finishes, and presentation. vanced solution for the work- previously developed. Con-

ID1093 design industry. Portfolio I

ID1083 Drafting II 2 2 3 ID3053 Digital Imaging-Interior Designers 2 2 3 contrast, and the use of color

This class surveys the evolution History of Furniture II Architectural Drafting design calculations, layouts, place. struction documents, graphic

systems in interior design. Professional Practices ID4012

of furniture and design from ID1123 ID2102 specifications, and lighting Art History I Mixed Media Rendering representation, and cost esti-

ID1042 Presentation Techniques 1 3 2 ID3073 ID Studio VII: Kitchen Design 2 2 3 Interior Design Studio VII: ID4004 This course provides the stu-

the ancient world to 1830. This course continues the study Students in this course learn schedules. ID3042 mation are included.

ID1093 History of Furniture I 3 0 3 GE2024 Specifications & Kitchen Design This course introduces students dent with the initial develop-

Humanities Elective 4 0 4 Writing I of the evolution of contempo- mechanical drafting with em- Students in this course learn

This survey course sequence Contract Documents to the business procedures and ment of a professional portfolio.

GE0124 History of ID3073

GE0114 Introduction to Humanities 4 0 4 Total Quarter 11 9 15 Introduction to rary furniture from the Indus- phasis on the technical skills re- explores the cultural-historical techniques of rendering both

ID3024 documents that are typically Portfolio II

Students apply design theory,

This course is designed to help trial Revolution to the present. quired to produce working Architecture II development of Western and interior and exterior design ID4063

Total Quarter 12 7 15 Humanities This course covers code infor- product information, specifica- used by design firms with em- Career Development

students develop writing skills drawings. ID2034 non-Western art through a concepts, using various art This course involves the final

TENTH QUARTER and to refine their critical think-

GE0114

College Mathematics This survey course will explore combination of lectures and media.

mation, specifications, and con- tions, and requirements, includ- phasis on ethical professional IC2002

preparation of a professional

This course introduces students tract documents as they pertain ing mechanical, construction, practice. This course empowers students

THIRD QUARTER ID4003 Ergonomics 3 0 3

ing skills through a variety of

to the scope of human creative GE0014 History of the history of world architec- discussions. Art History I cov- to the interior environment. elevation and floor plan draw- with the tools necessary to portfolio for critique by a jury of

assignments. tural traditions from the early ers prehistory through the Eu- Art History II design professionals.

traditions in the visual, per- This course consists of the Architecture I ings utilized in kitchen design Survey of begin their professional devel-

ID1032 Perspective Drawing 1 3 2 ID4013 Internship* 1 8 3 study of algebraic and geomet- modern period through the ropean Renaissance. Students GE3004

forming, and intellectual arts. ID2024 Environmental Science projects. Decorative Arts opment outside the school en-

ID1073 Design I 2 2 3 Computer Applications ric concepts which may include present, and the cultural and will critically evaluate works Art History II explores early

Major Interest Elective 1 3 2 Students will experience and This survey course will explore GE3024 ID4023 vironment. In addition to **Retention of StudentWork

IC1031 topics such as sets, logic, num- philosophical contexts in which and artists and explore rela- modern through postmodern

participate in methods of in- the history of world architec- Students in this course explore Humanities Elective developing professional ré-

ID1113 Space Planning 2 2 3 ID4004 Professional Practices 4 0 4 This course will introduce ber systems, number theory, these traditions developed. tionships among Western and and contemporary works and

This course studies applied arts The Interior Design De-

quiry designed to develop their tural traditions from prehistory the relationship between focusing on the decorative sumés, interview skills, and

ID1123 History of Furniture II 3 0 3 ID4023 Survey of Decorative Arts 2 2 3 students to the conceptual appreciation of the making of functions, congruence, with an through the European Renais-

non-Western works of art. movements, with particular networking techniques, the

partment at The Art Insti-

human beings and the natural quality, beauty, and fine crafts-

framework of computer systems the work, its context in the tra- introduction to probability and sance, and the cultural and Oral Communication emphasis on the impact of non- course will emphasize business tute of Dallas reserves the

GE0014 College Mathematics or 4 0 4 Total Quarter 11 13 15 world. Topics will include the manship of objects used in en-

and how they work, as well as dition of human expression, statistics. philosophical contexts in which GE0024 Psychology Western on Western art.

physical environment of the etiquette and career research right to retain, photo-

vironments that serve a

Approved Mathematics Elective the implications of computer and its reception and interpre- these traditions developed. Students learn to present them- GE0054 earth, the relationship between methods utilizing the Internet graph, reproduce, and/or

practical purpose.

Total Quarter 12 7 15 ELEVENTH QUARTER technology in our contemporary tation in today's society. or Approved Mathematics selves with poise and confi- This course is designed to in- Perspectives in Global technology and nature, and the and other resources. exhibit work completed by

environment. Students will also dence in a variety of contexts. troduce students to the nature students to meet course re-

Elective Writing II Economics scientific, political, and ethical Major Interest Electives:

ID4001 Advanced Programming 0 2 1 become acquainted with a variety They also learn how to evaluate of psychology. Topics include issues and consequences of Social/Behavioral Science

GE2084 GE3014 quirements of the program.

FOURTH QUARTER ID4033 Furniture Design 2 2 3

of software packages including

This course advances skills the nature of their audience aspects of human development,

Students in this course will in- human interaction with the en-

Bath Design

Elective Such work is the property

spreadsheet, database, wordpro-

learned in written communica- and structure material appro- personality theory, psychologi-

vestigate the relationship be- vironment. Students will par- ID4073

ID2082 Creative Process 1 2 2 ID4043 ID Studio IX: Adaptive Re-use 2 2 3 cessing, PowerPoint, Photoshop, cal aspects of stress, and the Students apply design theory, of the program until it is

tion. Students engage in activi- priately, and how to develop tween politics, economics, and ticipate in activities and

and Internet applications. their individual style. psychology of learning, creativ- product information, specifica- returned to the student.

ID2021 Market Resources 0 2 1 ID4012 Portfolio I 1 2 2 ties designed to develop the society, and become familiar discussions designed to famil-

ity, and motivation. iarize them with scientific tions and requirements, includ-

ID2092 Introduction to CAD 1 3 2 IC2002 Career Development 1 2 2 skills necessary to analyze liter- with foundational theories in

College Orientation method, the history of the phys- ing mechanical, construction,

ature or other creative media, the tradition of political econ-

ID2012 Architectural Drafting 1 3 2 Social/Beh. Science Elective 4 0 4 IC1021 ical world, and the results of elevations and floor plan draw-

conduct effective research on omy. Participants will apply an-

This course prepares the stu- human impact on the earth. ings utilized in bath design

ID2024 Hisory of Architecture I 4 0 4 Total Quarter 10 10 15 topics addressed in the course, alytical and comparative

dent for successful perform- projects.

and compose analytical or in- methods to the study of con-

GE2084 Writing II 4 0 4 ance within The Art Institute's terpretive essays that incorpo- temporary issues in a global

Total Quarter 11 10 15 TWELFTH QUARTER academic and technical skill- rate authoritative research. economy. New York Study Tour

building curriculum. Specific ID4003

ID4053 Marketing 2 2 3 strategies to succeed in such an Students will be given an orien-

FIFTH QUARTER ID4014 Survey of Global Design Trends 4 0 4 environment are developed as tation to the New York design

the student becomes oriented industry and retail institutions.

ID2053 Systems & Materials 3 0 3 ID4005 ID Studio X: Senior Design 2 6 5 to the fast-track schedules and The course includes a field

ID2112 ID Studio I: Residential 1 3 2 ID4063 Portfolio II 2 2 3 timelines that are part of stu- study in New York with a pre-

dent life at The Art Institute of trip overview and post-trip

ID2122 Lighting Design 1 3 2 Total Quarter 10 10 15 Dallas. summation and evaluation.

ID2034 History of Architecture II 4 0 4

GE0024 Oral Communications 4 0 4 Requirements:

Total Quarter 13 6 15

The Art Institute of Dallas requires the following for graduation:

SIXTH QUARTER

ID2132 ID Studio II: Contract 1 3 2 Credit Hours 180

ID2142 Advanced CAD 1 3 2 Contact Hours 2640

ID2063 Textiles 3 0 3

*Minimum of 88 internship hours for the quarter

GE2024 Art History I 4 0 4

(4:1 conversion rate, internship hours: credit hours)

GE0054 Psychology 4 0 4

Total Quarter 13 6 15

Academic Director approval is required

SEVENTH QUARTER to take courses out of sequence.

ID3023 Building Codes & Envir. Issues 3 0 3

ID3032 ID Design Studio III: Adv. Residential 1 3 2

ID3042 Mixed Media Rendering 1 3 2

GE3004 Art History II 4 0 4

GE3014 Perspectives in Global Economics 4 0 4

Total Quarter 13 6 15







56 57

Media Arts FIRST QUARTER SECOND QUARTER THIRD QUARTER

& Animation GDB1003 ~ Drawing Fundamentals

GDB1013 ~ 2D Design Fundamentals

GDB1033 ~ Life Drawing I



GDB1063 ~ Digital Imaging

GDB1073 ~ Life Drawing II



GDB2022 ~ Digital Paint

Bachelor of Fine Arts MAB1002 ~ Language of Animation

GE2084 ~ Writing II MAB1063 ~ Animation Process

& Film

Fundamentals

IC1031 ~ Computer Applications MAB2043 ~ Camera Techniques

IC1021 ~ College Orientation GE0114 ~ Introduction to Humanities

MAB1053 ~ Media Typography

What will you learn at GE0124 ~ Writing I

DFV2013 ~ Conceptual Storytelling

The Art Institute of Dallas?

Your creative education in the Bachelor of Fine Arts program in Media

Arts & Animation at The Art Institute of Dallas begins with the

development of strong foundational skills in drawing, design, color

theory, character and object design, and computer graphics. As you FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

proceed through your course of study, you’ll further develop and refine GDB2003 ~ Life Drawing III MAB2033 ~ Storyboarding MAB2012 ~ Audio for Animation

your skills in traditional cell animation, development of storyboards MAB2002 ~ Acting and Movement for Animation MAB2063 ~ 2D Animation

and scripts, layout, audio for animation, digital video editing and spe- MAB2013 ~ Character Design MAB2003 ~ 2D Animation Principles MAB1013 ~ Color for Digital Media

cial effects compositing.You’ll also become very familiar with software MAB2023 ~ Sculpture for Animation MAB3002 ~ Editing Techniques MAB3113 ~ Background Design



products such as Adobe Photoshop, Adobe After Effects, 3D Studio GE0014 ~ College Mathematics MAB2053 ~ Principles of 3D Modeling and Layout



Max, Maya and Combustion. Proficiency in these skills and software or Approved Mathematics Elective GE2004 ~ History of Art & Design I GE2014 ~ History of Art & Design II



tools will enhance your creativity and allow you to produce a

professional digital portfolio of work – the most important tool you

have to showcase your talents to prospective employers!





Mission: SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

The mission of the Bachelor of Fine Arts program in Media Arts &

CA2042 ~ Motion Graphics MAB3032 ~ Advanced Motion Graphics MAB3042 ~ Compositing for Animation

Animation is to prepare students to work successfully in various areas

MAB3003 ~ Web Animation MAB3043 ~ Material & Lighting MAB4022 ~ Advanced Material and

of animation including game design. This highly focused program of

MAB3013 ~ Principles of 3D Animation MAB3033 ~ Skinning & Rigging Lighting

study is taught by faculty composed of animation industry profession-

MAB2073 ~ Hard Surface and Organic MAB3023 ~ Character Modeling MAB3063 ~ Character Animation

als with solid academic credentials in related design disciplines who Modeling GE3014 ~ Perspectives in GE0054 ~ Psychology

will guide students through the complexities of various types of GE2114 ~ Physics of Light, Sound Global Economics ~ Major Interest Elective

animation software suites while assisting them in honing their draw- & Motion

ing skills to very high levels. The purpose of this effort is to instill a or Approved Science Elective

sense of self-reliance and confidence, build interpersonal team skills

and produce quality work with strict adherence to deadlines. The use

of good design procedures will be continuously emphasized from

initial concept and research through the completion of a high quality, TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

on-time finished product. Upon completion of this course of study,

MAB4003 ~ Animation Production Team MAB4012 ~ Digital Animation Delivery MAB4053 ~ Game & Level Design

students will be ready to seek employment in any number of areas MAB4013 ~ Environmental Design MAB4033 ~ Animation Studio MAB4063 ~ 2D Animation Studio

of animation, from conveying corporate messages to entertainment MAB4023 ~ Animation Portfolio MAB4043 ~ Animation Portfolio IC2002 ~ Career Development

and gaming. Preparation GE2054 ~ Social Psychology IC2003 ~ Internship/Externship

GE0024 ~ Oral Communication ~ Major Interest Elective or Major Interest Elective



Career Opportunities: ~ Major Interest Elective ~ Humanities Elective



Graduates of the Bachelor of Fine Arts program in Media Arts &

Animation may seek employment on the staffs of network or cable

television companies, commercial post-production facilities or

interactive game design and film companies in such entry-level

positions as animation artist, digital artist, special effects artist,

storyboard artist, background artist or broadcast graphics designer. Media Arts & Animation

3D Model by Clay Duveneck Bachelor of Fine Arts









62 8080 Park Lane, Suite 100 59

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Media Arts Drawing Fundamentals Life Drawing I Life Drawing II Life Drawing III Storyboarding for Audio for Animation Motion Graphics Advanced Motion Compositing for Production Team Digital Animation Game & Level Design

& Animation GDB1003

This course applies observa-

tional and mechanical concepts

GDB1033

Exploring the skeletal and

muscular systems of thehuman

GDB1073

This class continues to study the

human figure in more depth, ex-

GDB2003

This class focuses on color ap-

plication in drawing. Students,

Animation

MAB2033

In this class, students focus on

MAB2012

This course is a conceptual in-

troduction to audio production

CA2042

This course allows students to

integrate traditional graphic

Graphics

MAB3032

This course will explore vari-

Animation

MAB3042

This course will explore various

MAB4003

In this course, students will

work in a studio environment

Delivery

MAB4012

This course will examine and

MAB4053

In this class, students focus on

creating models and textures of

Bachelor of Fine Arts to realize the optical illusion

of three-dimensional space and

body, this course provides stu-

dents with a working knowl-

amining the nature of lighting

and the modeling of form, in-

using the medium of profes-

sional pastels, learn to apply

applying industry-standard

storyboarding and scripting

techniques for animation. Stu-

dents will learn to digitize

design techniques with digital

design techniques. Through

ous techniques to composite

3D models and animation to-

techniques to composite 3D

models and animation together

and will focus on the produc-

tion and post production of an

break down the necessary tasks

in creating and delivering art-

characters as well as environ-

ments for the computer gaming

form on a two-dimensional edge of human anatomy and cluding close-up studies and color schemes to life drawings, techniques to animation. Con- sound and apply it for audio the exploration of animation gether and to incorporate pho- and to incorporate photo- animated short. work and animation in relation- industry. Special emphasis is

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. plane. Students are introduced figure construction.The techni- composition within the environ- scenery and still lives. The tents to be covered include the enhancement to a variety of and compositing, students cre- tographic imagery and video graphic imagery and video ship to digital interaction. placed on low poly-count mod-

to drawing materials and tools cal and interpretive techniques ment. Students will use alter- class also addresses the con- various purposes and formats sources. Students will also ate motion graphics, animated footage with 3D elements. footage with 3D elements. Sep- Environmental Design Students will create and pro- els and environments. Various

and the techniques used to of drawing are introduced nate dry media and experiment temporary issues of color in of storyboards, the basic learn how to produce appropri- identifications, and visual ef- Separate rendering passes will arate rendering passes will cess new and/or existing ani- aspects specific to the computer

MAB4013

FIRST QUARTER EIGHTH QUARTER apply line, tone and texture. alongside artistic and aesthetic with their various applications. modern art. terminology and concepts used ate audio effect and transition fects using animation and com- be explored. Students in this be explored. Students in this This course focuses on the fun- mations optimized for fast de- gaming industry are explored.

notions. in storyboarding, and the appli- in computer animation. positing software. course learn the concepts, course learn the concepts, tech- livery. The creation of inter-

damentals of background com-

GDB1003 Drawing Fundamentals 2 2 3 MAB3032 Advanced Motion Graphics 1 2 2 2D Design Fundamentals Digital Paint Acting and Movement cation of storyboarding tech- techniques, and vocabulary niques, and vocabulary of com- active portfolio presentations 2D Animation Studio

position with an emphasis on

GDB1013 2D Design Fundamentals 2 2 3 MAB3043 Material & Lighting 2 1 3 GDB1013 Media Typography GDB2022 MAB2002 niques to the creation of 2D Animation Web Animation of compositing. positing. perspective, cinema-tography, utilizing CD and DVD technol- MAB4063

This introductory course ex- MAB1053 In this class, students gain ap- In this class, students are intro- storyboards with or without a MAB2063 MAB3003 design basics, staging, mood, ogy will also be researched. De- In this class, students work as a

MAB1002 Language of Animation & Film 1 2 2 MAB3063 Skinning & Rigging 2 1 3 written script. livery systems that will be

plores the principles of design This course explores the cur- plied knowledge of color theory duced to acting as a tool of re- In this class, students will apply Students in this course produce Material & Lighting Advanced Material & texture and lighting. Students team on actual animation jobs

IC1031 Computer Applications 0 3 1 MAB3023 Character Modeling 2 1 3 and introduces and develops rent trends of digital typogra- in regard to digital media. They search through studies of basic animation principles to animation within limited deliv- will also learn the basics of explored include CD and DVD. from the field, or create a com-

MAB3043 Lighting

IC1021 College Orientation 1 1 1 GE3014 Perspectives in Global Economics 4 0 4 the creative process. Design el- phy and design within the explore the interrelationships animated movement. Charac- 2D Animation Principles produce a sequence. Emphasis ery constraints using industry In this class, students will be in- MAB4002 using props as background and pleted animation that demon-

ements and methodology are context of symbolic communi- of additive and subtractive ters' personality, expression, MAB2003 will be placed on timing and standard software for Web An- troduced to materials, textures In this class, students will con- foreground design elements. Animation Studio strates story-telling techniques.

GE0124 Writing I 4 0 4 Total Quarter 11 5 15 identified and employed in ex- cation. The use of type with re- color theories to digital applica- motivation, body language, and In this class, students will study performance. Use of a capture imation. Limitations of image and lighting strategies to add MAB4033

tinue to develop their knowl-

Total Quarter 10 10 14 ercises that establish a basis for lationship to motion graphic tions for output to both elec- posture will be studied through timing and weight through a se- device, pencil tests, inking, and size, formatting and color depth detail and believability to ob- edge of materials, textures and Animation Portfolio In this class, students will use Career Development

aesthetic sensitivity and critical elements with video will be ex- tronic and print media. classroom exercises in a variety other 2D animation skills will will be explored.

NINTH QUARTER analysis. Design is presented as plored. Practical application of color in of media.

ries of projects designed to

demonstrate the principle of an- be explored.

jects without adding complex-

ity to the model. Students will

lighting strategies to add detail Preparation advanced animation tech-

niques to create, design, pro-

IC2002

and believability to object with- MAB4023 This course empowers students

SECOND QUARTER MAB3042 Compositing for Animation 1 2 2 the foundation of all visual different industries and color imation. Issues such as keyfram- Principles of 3D simulate real world surfaces out adding complexity to the In this course, students focus on

duce and edit an animated with the tools necessary to

communications. Camera Techniques systems and processes such as Character Design ing, in-betweening, and cycling Color for containing reflection radiosity model. Students will explore short story.

GDB1033 Life Drawing I 2 2 3 MAB4002 Advanced Material & Lighting 2 1 2 Animation the pre-production and pro- begin their professional devel-

RGB, CMYK, HSB, Lab, PAN- will be addressed. and other lighting effects. various advanced mapping

MAB2043 MAB2013 Digital Media MAB3013 duction phases of their digital opment outside the school en-

MAB2043 Camera Techniques 3 0 3 MAB3063 Character Animation 2 1 3 Language of TONE, etc. are investigated. techniques.

In this course, students learn In this class, students are taught MAB1013 In this class, students are intro- and print portfolios. Through Animation Portfolio vironment. In addition to

GDB1063 Digital Imaging 2 2 3 Major Interest Elective ** 3 0 3 Animation & Film techniques used in preproduc- the initial development of Editing Techniques In this course, students will duced to basic 3D character an- Skinning & Rigging class activities, students organ- MAB4043 developing professional ré-

MAB1002 tion and production including Animation Process dramatic/comedic characteriza- MAB3002 learn and apply the basics of imation concepts by applying MAB3033 Character Animation ize their work to reflect and This course focuses on the com- sumés, interview skills, and

MAB1053 Media Typography 2 2 3 GE0054 Psychology 4 0 4 Fundamentals of animated cin- cameras, lenses, mounting Fundamentals tions of animate and inanimate In this course, students use the color and the design variables keyframing techniques along a The purpose of this course is to enhance their individual stren- pletion of the student's digital networking techniques, the

MAB3063

GE2084 Writing II 4 0 4 Total Quarter 12 4 14 ematography are addressed equipment, framing and com- MAB1063 objects for later use in two and features and functions of video related to digital media. Stu- timeline. Students will apply demystify character setup. Basic This is an advanced level 3D gths in computer animation. and print portfolios. During the course will emphasize business

through a historical survey.The position, as well as use of natu- This course focuses on total three dimensional animations. editing systems. Students also dents will explore color theory, changes in translation, scale, ro- material is reviewed and ad- animation course building on course, students develop skills etiquette and career research

Total Quarter 13 6 16 course will consider trends and ral and studio lighting. project coordination from con- explore various media available including additive and subtrac- tation through space in time vanced topics such as interface to initiate their career search. methods utilizing the Internet

techniques learned from previ- Major Interest Elective

TENTH QUARTER genres of animated film in a va- cept to completion including Sculpture for Animation for video input and output. tive color. Students develop the and be introduced to cine- creation and expressions are ous modeling and character an- and other resources.

THIRD QUARTER MAB4003 Animation Production Team 2 2 3

riety of media. Digital Imaging scheduling and team building. MAB2023 foundation to apply basic color matography and camera con- covered. The character setup imation courses. Students will

Oral Communication Social Psychology

GDB1063 The course provides a detailed In this class, students employ Principles of 3D Modeling design principles to a variety of trol. will be tested by animation learn how to apply real life ac- Major Interest Elective

GE0024 GE2054

GDB1073 Life Drawing II 2 2 3 MAB4013 Environmental Modeling 3 0 3 Computer Applications This course examines various view of the concepts, practices, a variety of sculptural mate- MAB2053 digital visual effects. assignments. Upon comple- tion sequences to characters. This course is designed to pro-

strategies and decisions in- tion, each student will have cre- Students learn to present them-

GDB2022 Digital Paint 2 1 2 MAB4023 Animation Portfolio Preparation 2 2 3 IC1031 methods of digital image acqui- rials and techniques. The In this class, students learn Hard Surface & selves with poise and confi- vide a broad-based overview of or Internship

sition and manipulation. Stu- volved in successfully estab- class will design and build a Background Design ated, set up and tested a

This course will introduce stu- the skills necessary to create Organic Modeling Major Interest Elective dence in a variety of contexts. Social Psychology, emphasiz- IC2003

DFV2013 Conceptual Storytelling 3 0 3 GE0024 Oral Communication 4 0 4 dents to the conceptual frame- dents use computer software to lishing and operating the series of models for use in and produce three-dimen- & Layout character with a custom graph-

ing both traditional and more

animation process. The basic

MAB2073 ical user interface. They also learn how to evaluate An internship program is used

MAB1063 Animation Process Fundamentals 3 0 3 Major Interest Elective** 3 0 3 work of computer systems and enhance, edit, and combine animation design. sional models in a computer- MAB3113 In this class, students cover Psychology recent theories, research, and to give the student actual work

structure of this course will the nature of their audience

how they work, as well as the original photographic images based environment. This class will focus on funda- advanced modeling tech- GE0054 current applications. Students experience in a related field for

GE0114 Introduction to Humanities 4 0 4 Total Quarter 14 4 16 guide the student in developing and structure material appro-

implications of computer tech- for creative uses. Students are College Mathematics mentals of background layout niques used for building or- Character Modeling This course is designed to in- priately, and how to develop will be introduced to topics classroom credit. Students will

introduced to digital photo- a strong working knowledge of

Total Quarter 14 3 15 nology in our contemporary GE0014 History of Art & Design I with an emphasis on perspec- ganic and hard surface objects MAB3023 troduce students to the nature their individual style. concerning knowledge of self complete a minimum of 88

the animation industry.

ELEVENTH QUARTER environment. Students will graphy and explore software

This course consists of the GE2004 tive, composition, desin basics, and environments. This course covers advanced of psychology. Topics include and others in the areas of prej- hours in an approved work-

also become acquainted with a programs that adjust and ma- staging, mood, textre and modeling techniques used for aspects of human development, udice, discrimination, stereo- place. Students participating in

FOURTH QUARTER MAB4012 Digital Animation Delivery 1 2 2 variety of software packages nipulate the media output. Conceptual Storytelling

study of algebraic and geomet-

ric concepts which may in-

Through both visual and liter-

lighting. Students will also be building three-dimensional personality theory, psychologi- types, attraction, well-being, an internship must complete

ary sources, this course ex- Physics of Light,

MAB4033 Animation Studio 2 2 3 including word-processing, DFV2013 clude topics such as sets, logic, plores art and design in

exposed to the basics of using characters and creatures. Stu- cal aspects of stress, and the helping, aggression, attitudes, assignments and criteria each

GDB2003 Life Drawing III 2 2 3 props as background and fore-

Sound & Motion

spreadsheet, database, Power- Writing II The course introduces students number systems, number the- dents will explore techniques psychology of learning, creativ- persuasion,conformity, and week during the quarter run-

historical and philosophical GE2114

MAB2002 Acting and Movement 1 2 2 Major Interest Elective ** 3 0 3 Point, Photoshop, and Internet GE2084 to storytelling and the various ory, functions, congruence, ground design elements. of anatomical modeling to in- ity, and motivation. group behavior. ning concurrent with their in-

context from the Paleolithic to This course will investigate

MAB4043 Animation Portfolio 2 2 3 applications. This course advances skills elements of an effective story. with an introduction to proba- clude various approaches to ternship course. In addition, the

MAB2023 Sculpture for Animation 2 2 3 the beginning of the nine- scientific theory, psychologi-

learned in written communica- Students will also translate a bility and statistics. History of Art & Design II figure construction. Major Interest Elective students must meet with the

teenth century. Topics include cal phenomena and the uses

MAB2013 Character Design 3 0 3 GE2054 Social Psychology 4 0 4 College Orientation tion. Students engage in activi- written story into visual ele- coordinating instructor each

both Western and non-West- GE2014 of technology as it relates

GE0014 College Mathematics 4 0 4 Total Quarter 12 6 15 ties designed to develop the ments in a storyboard. Perspectives in week to discuss progress as

IC1021 or Approved Mathematics ern works and movements, the This course continues the ex- to the visual artist and his

This course prepares the stu- skills necessary to analyze liter- effects of global exploration ploration of art and design in Global Economics well. The internship assign-

or Approved Mathematics Elective Elective viewing audience.

ments and evaluations will be

dent for successful perform- ature or other creative media, Introduction to and colonialism, and the grow- historical and philosophical GE3014

Total Quarter 12 6 15 TWELFTH QUARTER ance within The Art Institute's conduct effective research on Humanities ing separation between the context, with a particular focus Students in this course will

used to monitor success and

academic and technical skill- topics addressed in the course, realms of art and design after

or Approved Science participation level.Internship or

MAB4053 Game & Level Design 2 1 3 GE0114 on nineteenth- and early investigate the relationship

building curriculum. Specific and compose analytical or in- This course introduces students the Renaissance. twentieth-century movements Elective between politics, economics,

Externship requires a Mini-

FIFTH QUARTER MAB4063 2D Animation Studio 2 2 3 strategies to succeed in such terpretive essays that incorpo- to the scope of human creative in the West and the influence of and society, and become

mum GPA of 3.0 and must be

an environment are developed rate authoritative research. non-Western cultures. Topics preapproved in advance of reg-

MAB2033 Storyboarding for Animation 3 0 3 IC2002 Career Development 2 0 2 traditions in the visual, per- familiar with foundational

as the student becomes ori- include the emergence and istration by the Academic De-

forming, and intellectual arts. theories in the tradition of po-

MAB2063 2D Animation Principles 2 1 3 Major Interest Elective ** or 3 0 3 ented to the fast-track sched- Students will experience and development of modernism, litical economy. Participants

partment Director and/or the

ules and timelines that are part the impact of the industrial rev- internship instructor.

MAB3002 Editing Techniques 1 2 2 IC2003 Internship * 1 8 3 participate in methods of in- will apply analytical and com-

of student life at The Art Insti- quiry designed to develop their olution, the arts and crafts parative methods to the study

MAB2053 Principles of 3D Modeling 3 0 3 Humanities Elective 4 0 4 tute of Dallas. appreciation of the making of movement, and the artistic of contemporary issues in a Humanities Elective

GE2004 History of Art & Design I 4 0 4 Total Quarter 14 3 15 the work, its context in the tra- "conversations" that culminate global economy.

Writing I dition of human expression, in Cubism and its heirs.

Total Quarter 10 3 15

GE0124 and its reception and interpre- Major Interest Elective

SIXTH QUARTER

Requirements: This course is designed to help tation in today's society.

students develop writing skills

MAB2012 Audio for Animation 1 2 2 and to refine their critical

The Art Institute of Dallas requires the following for graduation:: thinking skills through a vari-

MAB2063 2D Animation 2 1 3 ety of assignments.

MAB1013 Color for Digital Media 1 2 3

Credit Hours 180

MAB3113 Background and Design Layout 1 2 3

Contact Hours 2277

GE2014 History of Art & Design II 4 0 4

Total Quarter 9 7 15 * Minimum of 88 internship hours for the quarter

(4:1 conversion rate, internship hours: credit hours)

SEVENTH QUARTER

** Students are required to meet with their Academic Director or Advisor to

CA2042 Motion Graphics 1 3 2 determine courses that are appropriate to serve as an elective.

MAB3003 Web Animation 3 0 3

MAB3013 Principles of 3D Animation 2 1 3 Academic Director approval is required

MAB3023 Hard Surface & Organic Modeling 2 1 3

to take courses out of sequence.

GE2114 Physics of Light, Sound & Motion 4 0 4

or Approved Science Elective

Total Quarter 12 5 15



60 61

Video Production FIRST QUARTER

IC1031 ~ Computer Applications

Associate of Applied Science VP1013 ~ Introduction to Video

IC1021 ~ College Orientation

VP1063 ~ Introduction to Audio

GE0124 ~ Writing I

What will you learn at GDB1013 ~ 2D Design Fundamentals



The Art Institute of Dallas?

Video Production faculty at The Art Institute of Dallas are

professionals experienced in the field of video production. As a SECOND QUARTER

student in the associate’s degree program inVideo Production, you will VP1093 ~ Lighting Basics

VP1012 ~ Videography

receive the skills you need to pursue employment after graduation GE0114 ~ Introduction to Humanities

VP1103 ~ Video Editing Basics

from these experts, including business fundamentals, standard

MAB1013 ~ Color for Digital Media

industry equipment knowledge, and location scouting. Start with basic

classes in studio and location production, then move on to lighting

skills, camera operations, digital video, multimedia technology, and

scriptwriting.You'll also learn how to record audio and how to properly

utilize microphone equipment and acoustics. As graduation nears,

THIRD QUARTER

VP1113 ~ Video/Film Theory

you'll receive guidance on assembling a professional portfolio con- VP1062 ~ EFP/ENG

GE0014 ~ College Mathematics

taining a demo of your best work - one of the most important tools that VP1083 ~ Scriptwriting

or Creative Geometry

you have to impress potential employers! VP2153 ~ Video Post Production





Mission:

The mission of the Video Production program is to offer a learning-

FOURTH QUARTER

centered, market-driven curriculum that encourages students to VP1073 ~ Audio for Video

VP1042 ~ Video Studio Production

develop their individual talents and to achieve success in a IC2003 ~ Internship

GDB1063 ~ Digital Imaging

collaborative environment. Taught by industry professionals, this

VP2163 ~ Applied Lighting Techniques

competency-based program emphasizes the production process from

inception through completion.The competencies, which are measured

at both the individual course and program levels, prepare graduates

for job entry, career advancement, and ultimately, specialization within

the fields of audio for video, broadcast television, and non-broadcast

FIFTH QUARTER

VP2183 ~ Post Production Sound Design

communications. CA2042 ~ Motion Graphics

VP2193 ~ Business of Production

VP2013 ~ Non-Linear Video

GE2084 ~ Writing II

Post Production

Career Opportunities:

The Associate of Applied Science degree program inVideo Production

prepares students with the life skills and technical background to seek

entry-level positions such as production assistant, assistant to an SIXTH QUARTER

editor, or camera operator. GE0024 ~ Oral Communication

VP2022 ~ Advanced EFP/ENG

~ Elective

VP2213 ~ Video for Interactive Media

VP2143 ~ Multi-Camera Field Production









SEVENTH QUARTER

VP2173 ~ Producing and Directing

IC2002 ~ Career Development

VP2133 ~ Video Portfolio

VP2113 ~ Advanced Non-Linear Video

GE0054 ~ Psychology

Post Production









Video Production

Associate of Applied Science

66 8080 Park Lane, Suite 100 63

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER

Video Production

Associate of Applied Science Introduction to Video Videography EFP/ENG Video Studio Production Motion Graphics Advanced EFP/ENG Career Development

VP1013 VP1012 VP1062 VP1042 CA2042 VP2022 IC2002

This course introduces the student to This course introduces the student to the Students are immersed in the process of Students will develop competencies in This course will allow students to integrate This course explores field-based production This course empowers students with

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. the various technical aspects of video video camera as a technical and creative tool professional video field production in two the basics of multi-camera television traditional graphic design techniques with from idea concept to final edit master. Spe- the tools necessary to begin their profes-

production. Students examine the basic for communication and art. The course em- styles: ENG (Electronic News Gathering) studio production. The course covers digital design techniques. Through the ex- cial emphasis is placed on professional con- sional development outside the school en-

techniques of production including cam- phasizes camera operation and the set-up and EFP (Electronic Field Production). News studio lighting, set designs, studio camera ploration of animation and compositing, duct as well as the application of high-end vironment. In addition to developing

FIRST QUARTER FIFTH QUARTER eras, lenses, framing and composition, for electronic news gathering (ENG), elec- encompasses on-the-spot coverage and sto- operations, directing, audio, and switching students will create motion graphics, ani- professional video production techniques. professional résumés, interview skills, and

videotape, VCRs, studio facilities, and tronic field production (EFP) and studio ap- rytelling in a spur-of-the-moment reporting for studio productions. Students will mated identi-fications, and visual effects networking techniques, the course will em-

VP1013 Introduction to Video 3 0 3 CA2042 Motion Graphics 2 1 2 personnel. plications. Students integrate lighting and format.The class will also examine EFP, sin- produce a "live to tape" studio productionin using animation/compositing software. Video for Interactive Media phasize business etiquette and career re-

gripping into video applications. Camera gle-camera location shooting as expressed which the class performs all of the search methods utilizing the Internet and

movements and framing are applied using in documentaries, corporate projects, or crew functions.

VP2213 other resources.

VP1063 Introduction to Audio 3 0 3 VP2013 Non-Linear Video Post Prod. 3 0 3 Introduction to Audio Non-Linear Video Students will learn how to select and

different camera mounts. commercials. For news production, students

VP2183 Post Production Sound Design 3 0 3

VP1063 will shoot topical events, similar to a local

Post Production integrate the appropriate video technology

GDB1013 2D Design Fundamentals 2 2 3

Students will study the principles of record-

Digital Imaging into an overall multimedia solution. Access-

Advanced Special Visual Effects

Video Editing Basics news team or TV magazine show. For EFP VP2013

VP2193 Business of Production 3 0 3 ing and various sound-production tech- shooting, students will shoot on location

GDB1063 Post-production of video using non-linear ing video/audio on demand, streaming VP3003

IC1031 Computer Applications 0 3 1

niques. Students are introduced to sound VP1103 with a developed script and storyboard, This course examines various methods editing systems is covered. Using com-put- technologies and embedding video using This course exploresthe various visual ef-

IC1021 College Orientation 1 1 1 GE2084 Writing II 4 0 4 characteristics, microphones, acoustical This course introduces the student to video emphasizing the pre-production and of digital image acquisition and manipula- ers and appropriate software, stu-dents learn authoring tools are the major topics of fectsusedin video production. Utilizing elec-

principles, design objectives, and principles editing of visuals and sound. Using video post-production processes. Both styles tion. Students use computer software to en- how to operate desktop non-linear editors. this course. tronics and digital tools, students explore .

GE0124 Writing I 4 0 4 Total Quarter 15 1 15 of operation. Students also are introduced recorders and players, students practice the are edited to completion. hance, edit, and combine original photo-

to audio production in a recording studio. techniques of dubbing, assembling, and in- graphic images for creative uses. Students Multi-Camera Field Production Producing and Directing

Waveform physics and psycho-acoustics are serting visuals from a single sourceVTR to a are introduced to digital photography and

Post Production Sound Design

Total Quarter 13 6 15 Scriptwriting VP2143 VP2173

also explored. record VTR. explore software programs that adjust and VP2183

SIXTH QUARTER VP1083 manipulate the media output. Students will produce sound design and This course investigates television station This course studies the roles of the

This course introduces the student to the audio tracks for specific projects such as an- operations along with multi-camera pro- producer and the director in all three

VP2022 Advanced EFP/ENG 2 1 2 2D Design Fundamentals Color for Digital Media ductions for both studio and remote loca- phases of production.Through directing ex-

SECOND QUARTER writing process and storyboard techniques Applied Lighting Techniques imation and live action sequences. These

GDB1013 MBA1013 for television and short special scripts. The projects will include multiple elements such tions. Emphasis is placed on lighting, sets, ercises, the class will focus on professional

VP2213 Video for Interactive Media 2 2 3 This introductory course explores the prin- Students acquire an understanding of course includes video screenings, history of

VP2163 as music, sound effects, location sound, am- scenery, and props. A class-produced multi- practices enabling the student to gain a

VP1012 Videography 2 1 2

ciples of design and introduces and devel- the basics of color and the design variables scriptwriting, literary adaptation process, In this advanced lighting class the bient sound, and dialogue matching. camera program is created. greater appreciation and understanding of

VP2143 Multi-Camera Field Production 2 2 3 ops the creative process. Design elements related to it. Color theory, additive-subtrac- student will study and apply advanced the director's role.

VP1103 Video Editing Basics 3 0 3 and narration versus dialogue. Students

and methodology are identified and em- tive color, and electronic color are examined. lighting techniques and concepts as they re- Oral Communication

GE0024 Oral Communication 4 0 4 ployed in exercises that establish a basis for

compile scripts and storyboard treatments

late to various media applications. Empha-

Business of Production

MAB1013 Color for Digital Media 2 2 3 for television, industrial and short special GE0024 Video Portfolio

aesthetic sensitivity and critical analysis. Lighting Basics sis is placed on mastering the skills required VP2193

Elective ** 4 0 4

Design is presented as the foundation of all

interest scripts.

to make appropriate lighting design This course examines the business side Students learn to present themselves VP2133

VP1093 Lighting Basics 2 2 3 VP1093 decisions under a variety of field and of production in the TV, film, video, and re- with poise and confidence in a variety of The focus of this course is to produce a pro-

Total Quarter 14 5 16 visual communications. Video Post Production

In this introductory lighting course, the stu- studio situations. There is also a focus on lated electronic media industries. Emphasis contexts.They also learn how to evaluate the fessional video portfolio representing stu-

GE0114 Introduction to Humanities 4 0 4

dent is acquainted with the basic lighting VP2153 pre-production skills, stage, set, and loca- will be placed on legal issues (copyright law, nature of their audience and structure ma- dent projects from all courses. The video

concepts and terminology; specifically, how Video Post Production explores online edit- tion lighting as well as problem solving in permits, and contracts), and basic market- terial appropriately, and how to develop portfolio will form the basis of a tool to pres-

Total Quarter 13 5 15 Computer Applications they relate to video and film productions. ing using A/B roll, SMPTE time code, video these situations. ing, sales and budgetary concerns. their individual style. ent potential employers and clients.

SEVENTH QUARTER The student will also learn, identify, and

IC1031 effects, audio mastering, and computer

This course will introduce students to show proficiency on various types of light- Electives Psychology

IC2002 Career Development 2 1 2

ing instruments and applications.

graphics capabilities. Aesthetic and techni- Audio for Video Writing II

THIRD QUARTER the conceptual framework of computer sys- cal considerations are prac-ticed through GE0054

tems and how they work, as well as the im- the completion of an editing project.

VP1073 GE2084

VP3003 Advanced Special Visual Effects 3 0 3 This course is designed to introduce

plications of computer technology in our Introduction to Humanities This course focuses on voice, music, and This course advances skills learned in writ-

VP1062 EFP/ENG 2 1 2 students to the nature of psychology. Topics

contemporary environment. Students sound effects and the impact they have ten communication. Students engage in ac-

VP2173 Producing and Directing 3 0 3 GE0114 Video/Film Theory on the visual image. Time code, playback, tivities designed to develop the skills include aspects of human development,

VP1083 Scriptwriting 3 0 3 will also become acquainted with a variety This course introduces students to the scope personality theory, psychological aspects of

VP2133 Video Portfolio 3 0 3 of software packages including word-

VP1113 picture synchronization, and mixing are necessary to analyze literature or other cre-

of human creative traditions in the visual, This course introduces the student to covered. Analog and digital formats are ex- ative media, conduct effective research on stress, and the psychology of learning, cre-

VP2153 Video Post Production 3 0 3 processing, spreadsheet, database, Power- performing, and intellectual arts. Students ativity, and motivation.

GE0054 Psychology 4 0 4 Point, Photoshop, and Internet applications. the structural principles of film and video. amined in the context of audio-for-video topics addressed in the course, and com-

will experience and participate in methods This artform/communications medium post-production. pose analytical or interpretive essays that

VP1113 Video/Film Theory 3 0 3 of inquiry designed to develop their appre-

Total Quarter 15 1 15 will be explored from a variety of perspec- incorporate authoritative research.

College Orientation ciation of the making of the work, its tives, such as cultural, ideological, and

GE0014 College Mathematics or 4 0 4

context in the tradition of human expres-

Internship

** Electives: IC1021 aesthetic considerations.

This course prepares the student for sion, and its reception and interpretation in IC2003

GE0014 Creative Geometry

VP2203 Advanced Studio Production 3 0 3 successful performance within The Art today's society. An intership program is used to give the

College Mathematics student actual work experience in a related

Total Quarter 15 1 15 Institute's academic and technical skill-

DFV4033 Digital Video Editing IV 3 0 3 building curriculum. Specific strategies

GE0014 field for classroom credit. Students will

to succeed in such an environment This course consists of the study of complete a minimum of 88 hours in an ap-

DFV3003 DVD Authoring 3 0 3 are developed as the student becomes algebraic and geometric concepts which proved workplace. Students participating in

may include topics such as sets, logic, num- an internship must complete assignments

FOURTH QUARTER GE2004 History of Art & Design I 4 0 4

oriented to the fast-track schedules and

ber systems, number theory, functions, con- and criteria each week during the quarter

timelines that are part of student life at The

VP1042 Video Studio Production 2 1 2 Art Institute of Dallas. gruence, with an introduction to probability running concurrent with their intership

and statistics. course. In addition the students must meet

GDB1063 Digital Imaging 3 0 3 Requirements: Writing I with coordinating instructor each week to

or Approved Mathematics discuss progress as well. The intership as-

VP2163 Applied Lighting Techniques 2 2 3 The Art Institute of Dallas requires the following for graduation: GE0124 signment and evaluations will be used to

This course is designed to help students

Elective monitor success and participation level.

VP1073 Audio for Video 3 0 3 Credit Hours 105 develop writing skills and to refine their

Contact Hours 1375 critical thinking skills through a variety

IC2003 Internship * 1 8 3 of assignments.

* Minimum of 187 internship hours for the quarter.

Total Quarter 11 11 14 (4:1 conversion rate, internship hours: credit hours)





Academic Director approval is required

to take courses out of sequence.





64 65

Digital Filmmaking FIRST QUARTER SECOND QUARTER THIRD QUARTER



& Video Production DMP1003 ~ Principles of Digital Photo.

GDB1013 ~ 2D Design Fundamentals

VP1013 ~ Introduction to Video

VP1063 ~ Introduction to Audio

VP1012 ~ Videography

VP1093 ~ Lighting Basics

MAB1013 ~ Color for Digital Media MAB1053 ~ Media Typography VP1083 ~ Scriptwriting

Bachelor of Fine Arts IC1031 ~ Computer Applications GDB1063 ~ Digital Imaging VP1113 ~ Video/Film Theory

IC1021 ~ College Orientation GE2084 ~ Writing II GE0014 ~ College Mathematics or

What will you learn at GE0124 ~ Writing I Creative Geometry



The Art Institute of Dallas?

Students will learn to navigate the digital landscape including

the worlds of audio and video production. This program combines

traditional production techniques with the new digital landscape. The

curriculum explores shooting, lighting, and editing with design

and special effects to prepare students to seek entry-level employment FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER

in the growing digital film and video production industry. It is DFV2002 ~ Digital Cinematography VP1062 ~ Electronic Field Production DMP3002 ~ Digital Studio Production

a comprehensive structure that guides students toward successful DFV2013 ~ Conceptual Storytelling VP1073 ~ Audio for Video DFV2023 ~ Advanced Scriptwriting ***

program completion with courses in screenwriting, short form DMP2003 ~ Digital Video Editing I CA2042 ~ Motion Graphics DMP2023 ~ Digital Video Editing II

production, aesthetics, history, industry management, protocol, GDB3023 ~ Law & the Graphic Arts DMP2013 ~ Media Design & Marketing VP2173 ~ Producing & Directing



image and sound production as well as digital image editing GE0114 ~ Introduction to Humanities GE2004 ~ History of Art & Design I GE2014 ~ History of Art & Design II



and enhancement.



Mission:

The mission of the Digital Filmmaking &Video Production program is

to prepare students for the next generation of digital production and

delivery. Graduates will sucessfully meet the design, production and

output needs of corporate communications, broadcast, streaming and SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER

other media outlets. DFV3003 ~ DVD Authoring DMP3043 ~ Short Form Media DFV3013 ~ Senior Project I

DMP4003 ~ Digital Documentary VP2183 ~ Audio Post Production DFV3023 ~ Sound Design

DMP3033 ~ Digital Video Editing III DFV4033 ~ Digital Video Editing IV DFV3033 ~ Motion Graphics II

Career Opportunities: ~ Elective 1 DFV3012 ~ Acting & Directing DMP3022 ~ Digital Multi-Camera

The Bachelor of Fine Arts in Digital Filmmaking & Video Production Production

GE0024 ~ Oral Communications GE0054 ~ Psychology

prepares students to join the workforce in entry-level positions in the ~ General Education

areas of pre-production, production and post-production for digital

media. Graduates will be prepared for positions in the areas of

videography, lighting, audio engineering, screenwriting, short form

production, editing, DVD authoring, and motion graphic design.





TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

DFV4003 ~ Senior Project II DFV4013 ~ Senior Project III DMP4022 ~ Senior Portfolio & Defense

DMP3012 ~ Media Team Production DMP4033 ~ Portfolio Preparation IC2003 ~ Internship

DMP3053 ~ Media Compositing DMP4013 ~ Media Delivery ~ Elective 3

IC2002 ~ Career Development & Distribution ~ Elective 4

GE3014 ~ Perspectives in ~ Elective 2 ~ General Education

Global Economy ~ Psychology Elective









Digital Filmmaking & Video Production

Bachelor of Fine Arts









70 8080 Park Lane, Suite 100 67

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER EIGHTH QUARTER NINTH QUARTER TENTH QUARTER ELEVENTH QUARTER TWELFTH QUARTER

Digital Filmmaking Principles of Digital Introduction to Video Videography Digital Cinematography Electronic Field Digital Studio Production DVD Authoring Short Form Media Senior Project I Senior Project II Senior Project III Senior Portfolio



& Video Production Photography

DMP1003

This course introduces students

VP1013

This course introduces to

the various technical aspects of

VP1012

This course introduces the stu-

dent to the video camera as a

DFV2002

This course explores the

various camera and lighting

Production

VP1062

Students are immersed in the

DMP3002

Students will develop com-

petencies in the basics

DFV3003

An introduction to creating in-

teractive DVD titles, this course

DMP3043

This course discusses short

form as a genre of media pro-

DFV3013

This course initiates a three

quarter long comprehensive

DFV4003

This course continues the

three-quarter long comprehen-

DFV4013

This is the third course in the

three-quarter long comprehen-

and Defense

DMP4022

Built on the preliminary collec-



Bachelor of Fine Arts to the fundamental terminol-

ogy, concepts, and techniques

video production careerpaths.

Students examine the basic

technical and creative tool for

communication and art. The

techniques used in digital

filmmaking and video pro-

process of professional video

field production in two styles:

of multi-camera digital stu-

dio production. The course

will focus on production tech-

niques of DVD authoring,

duction and its features in

subject matter and style. Stu-

project which will be integral to

students’ final portfolios. Stu-

sive project begun in Senior

Project I. Students will employ

sive project begun in Senior

Project I. Built upon advanced

tion of work from Portfolio

Preparation, this course allows

of digital photography. It fo- techniques of production in- course emphasizes camera op- duction. Discussions will cover ENG (Electronic News Gather- covers studio lighting, set proofing and pre-mastering. dents learn to produce short- dents will employ their cumu- cumulative skills to produce a editing and compositing skills, each student to determine and

cuses on the principles of using cluding cameras, lenses, fram- eration and the set-up for elec- the general concepts and prin- ing) and EFP (Electronic Field designs, studio camera form news, information, and lative skills to pre-produce a significant, sophisticated, digi- this course focuses on design- design the final organization

Typical Course Sequence Lecture Lab Credit Hrs. Lecture Lab Credit Hrs. color, composition, lighting, ing and composition, videotape, tronic news gathering (ENG), ciples of camera moves and Production). News encom- operations, directing, audio, Digital Documentary dramatic content for broad- significant, sophisticated, digi- tal film in a chosen genre. Proj- ing and creating special effects and presentation of the grad-

and other techniques for over- VCRs, studio facilities, and per- electronic field production lighting techniques. Focus will passes on-the-spot coverage and switching for studio band delivery. tal film in a chosen genre. ects will be carried out in media content and delivery. uation portfolio. Each student

DMP4003

all thematic and visual effects sonnel. The course also pro- (EFP) and studio applications. be placed on applying lighting and storytelling in a sponta- productions. Students will Committee and/or faculty will individually or in groups based Special effect elements are is expected to verbally present

FIRST QUARTER EIGHTH QUARTER of photographic images. vides an overview of various Students integrate lighting and techniques to create the desired neous reporting format. The produce a “live to tape” stu-

In this special topic course, stu-

approve the project content and on the needs of the class as de- employed to enhance story- the portfolio and address

dents work in teams to produce Audio Post Production

DMP1003 Principles of Digital Photo. 3 0 3 production processes, dubbing, gripping into video applica- visual effects. class will also examine EFP, sin- dio production in which the genre of the digital film. Proj- termined by the instructor. telling and the overall com- audience questions as a format

DMP3043 Short Form Media 3 0 3 a digital drama or documentary VP2183

and the basics of video editing. tions. Camera movements and gle-camera location shooting as class performs all of the ects will be carried out individ- munication process. of defense.

GDB1013 2D Design Fundamentals 3 0 3 2D Design Fundamentals film. Using an original or Students will produce sound

VP2183 Audio Post Production 3 0 3 framing are applied using dif- Conceptual Storytelling expressed in documentaries, crew functions. ually or in groups based on the Media Team Production

GDB1013 adapted script, students must design and audio tracks for spe-

MAB1013 Color for Digital Media 3 0 3 DFV4033 Digital Video Editing IV *** 3 0 3 Introduction to Audio ferent camera mounts.

DFV2013 corporate projects, or commer- plan out the whole process of cific projects such as animation

needs of the class as deter-

DMP3012 Portfolio Preparation Internship

This introductory course ex-

cials. For news production, stu- Advanced Scriptwriting mined by the instructor.

IC1031 Computer Applications 0 3 1 DFV3012 Acting & Directing 1 2 2 plores the principles of design VP1063 The course introduces students production, but may choose to and live action sequences. This is a special topic produc- DMP4033 IC2003

Students will study the princi- Lighting Basics to storytelling and the various dents will shoot topical events, DFV2023 produce one or more episodes These projects will include tion course in which students In this first portfolio course,

and introduces and develops An internship program is used

IC1021 College Orientation 1 1 1 GE0054 Psychology 4 0 4 ples of recording and various VP1093 elements of an effective story. similar to a local news team or Students write polished scripts of the long-form work. multiple elements such as Sound Design work in teams to plan, design, students will assess personal

the creative process. Design to give the student actual work

GE0124 Writing I 4 0 4 sound-production techniques. In this introductory lighting Students will also translate a TV magazine show. For EFP in two different areas or genres music, sound effects, location DFV3023 develop, and execute a media strengths to establish a career

Total Quarter 14 2 15 elements and methodology are experience in a related field for

Students are introduced to course, the student is ac- written story into visual ele- shooting, students will shoot on for subsequent production sound, ambient sound, and dia- This course explores the vari- production project. Guided by goal and decide how to organ-

Total Quarter 14 4 15 identified and employed in ex- Digital Video classroom credit. Students will

sound characteristics, micro- quainted with the basic lighting ments in a directorial board. location with a developed script courses. The business side of logue matching. ous methods and techniques faculty, students set up realistic ize their media design and pro-

ercises that establish a basis Editing III complete a minimum of 88

NINTH QUARTER for aesthetic sensitivity and phones, acoustical principles, concepts and terminology; and storyboard, emphasizing the different scripting fields is

DMP3033

for digital sound composition production goals and work duction work in a graduation hours in an approved work-

the pre-production and post-

SECOND QUARTER critical analysis. Design is pre- design objectives, and princi- specifically, how they relate to Digital Video Editing I production processes. Both

also explored. Academic Direc-

This course covers advanced Digital Video Editing IV and design. Students will focus toward full achievement of portfolio. Guided by a faculty place. Students participating in

DFV3013 Senior Project I 3 0 3 sented as the foundation of all ples of operation. Students also video and film productions. tor approval is required to en- on using digital sound systems such goals. Emphasis is placed or a team of faculty, each stu- an internship must complete

DMP2003 styles are edited to completion. editing techniques for non-lin- DFV4033

VP1013 Introduction to Video 3 0 3 DFV3023 Sound Design 3 0 3 visual communication. are introduced to audio pro- The student will also learn, roll in this course. and manipulating sound ele- upon the complete production dent assembles a preliminary assignments and criteria each

The course introduces the ear editing such as layering of Focused on advanced editing

duction in a recording studio. identify, and show proficiency ments for intended effects in process, team interactivities and portfolio and identifies areas week during the quarter run-

VP1063 Introduction to Audio 3 0 3 student to video editing of vi- video, integration of graphics, systems and methods, this

DFV3033 Motion Graphics II 1 2 3 Waveform physics and psy- on various types of lighting in- Audio for Video Digital Video Editing II media content. meeting client expectations. for more work and/or content ning concurrent with their in-

Color for Digital Media sual and sounds on a non- multi-track audio mixing and course enables students to

MAB1053 Media Typography 3 0 3 DMP3022 Digital Multi-Camera Production 1 2 2 choacoustics are also explored. struments and applications.

linear editing system. The VP1073 DMP2023 process audio and video ele-

enhancement. ternship course. In addition the

MAB1013 equalization, batch digitizing

GDB1063 Digital Imaging 2 2 3 techniques of digitizing, as- This course focuses on voice, Focused on advanced editing ments in media content and or- Motion Graphics II Media Compositing students must meet with the

General Education 4 0 4 In this course, students will and complex editing creating

Media Typography Scriptwriting sembling, organizing, inserting music, and sound effects and systems and methods, this ganize such content for total DFV3032 DMP3053 Media Delivery and coordinating instructor each

learn and apply the basics of special effects.

GE2084 Writing II 4 0 4 Total Quarter 12 4 14 MAB1053 VP1083 and dubbing visuals are prac- the impact they have on the vi- course enables students to effect and final delivery. Stu- Explore the disciplines used in In this course, students are in- Distribution week to discuss progress as

color and the design variables

Total Quarter 16 0 16 This course explores the This course introduces the ticed while using a desktop sual image. Time code, play- process audio and video ele- dents apply a comprehensive finalizing a digital film or video troduced to the elements and well. The internship assign-

related to digital media. Stu- Oral Communication DMP4013

current trends of digital ty- student to the writing process computer based system. back, picture synchronization, ments in media content and or- set of critical and evaluative project using compositing soft- concepts of digital media com- ments and evaluations will be

TENTH QUARTER dents will explore color theory,

pography and design with- and storyboard techniques and mixing are covered. Analog ganize such content for

GE0024 skills to make sound judgment ware. The class reinforces com- positing. Topics covered in-

This course addresses the end

used to monitor success and

including additive and subtrac- part of digital filmmaking and

THIRD QUARTER DFV4003 Senior Project II 3 0 3 tive color. Students develop the in the context of symbolic for television and short special Law and the Graphic Arts

and digital formats are exam- total effect and final delivery.

Students learn to present them-

calls and sophisticated editing positing concepts, techniques, clude image compositing, color video productiondelivery and

participation level.

ined in the context of audio-for- selves with poise and confi-

foundation to apply basic color com-munication. The use of scripts. The course includes Students apply a comprehen- decisions. Academic Director and vocabulary from previous correction, keying, rotoscoping, distribution. Students will

VP1012 Videography 1 2 2 DMP3012 Media Team Production 1 2 2 GDB3023 video post-production. dence in a variety of contexts.

design principles to a variety of type with relationship to mo- video screenings, history of

This course analyzes current

sive set of critical and evalua-

They also learn how to evaluate

approval is required to enroll in classes and introduces more so- tracking, and other visual ef- study a variety of delivery ELECTIVES:

VP1093 Lighting Basics 3 0 3 DMP3053 Media Compositing 3 0 3 digital visual effects. tion graphic elements within script-writing, literary adapta-

law, including copyright regis-

tive skills to make sound this course. phisticated tools and tech- fects. methods and systems and de- Each student must take at

the nature of their audience

video will be explored. tionprocess, and narration ver-

tration procedures and licens-

Motion Graphics judgment calls and sophisti- niques. Technical skills utilized termine the advantages and least four electives from the

VP1083 Scriptwriting 3 0 3 IC2002 Career Development 2 1 2 and structure material appro-

sus dialogue. Students compile CA2042 cated editing decisions. Acting and Directing will include advanced com- Career Development limitations of each. They will following list:

Computer Applications ing application. Copyright priately, and how to develop

VP1113 Video/Film Theory 3 0 3 GE3014 Perspectives in Global Economy 4 0 4 Digital Imaging scripts and treatments for tele-

history and laws are covered. In this course, students study DFV3012 positing techniques, typogra-

IC2002 also examine the relationship

IC1031 vision, industrial and short spe-

their individual style.

phy, animation, and design.

GE0014 College Math I 4 0 4 GDB1063 Relevant case studies of pub- the nature and attributes of Producing and Directing This course exposes students This course empowers students between delivery systems and

Total Quarter 13 3 14 This course will introduce stu-

cial interest scripts.

History of Mass

This class provides students lished and distributed mate- motion and broadcast graph- VP2173 to the role and responsibilities with the tools necessary to distribution methods and eval-

or Approved Mathematics elective dents to the conceptual frame- Media Communication

with a more in-depth experi- rial are addressed. ics and learn to generate, se- This course studies the roles of of a director in helping actors Digital Multi-Camera begin their professional devel- uate the relative efficiency, cost,

work of computer systems and DFV3053

Total Quarter 15 2 14 ELEVENTH QUARTER how they work, as well as ence using digital imaging Video/Film Theory lect, and manipulate still and the producer and the director bring their characters to Production opment outside the school and effectiveness of each.

This course presents a survey of

software. Students will ex- VP1113 motion graphics for broadcast in all three phases of produc- life. Acting fundamentals will environment. In addition to de-

the implications of computer Introduction to DMP3022 major events and development

DFV4013 Senior Project III 3 0 3 technology in our contempo- plore channels, masks, basic This course introduces the stu- and other media delivery. Stu- tion. Through producing and be studied through class- Students work together as veloping professional resumes,

FOURTH QUARTER DMP4033 Portfolio Preparation 3 0 3 rary environment. Students compositing, vector tools and dent to the structural principles

Humanities dents not only produce graph- directing exercises, the class room exercises, assignments, a team to produce remote interview skills, and network-

in the history of motion media

GE0114 ics but also apply them to and mass communication. The

will also become acquainted advanced layer techniques. In of film and video. The art- will focus on professional prac- observations, and critiques. In live-to-tape and multi-camera ing techniques, the course will

DFV2002 Digital Cinematography 1 2 2 DMP4013 Media Delivery & Distribution 3 0 3 This course introduces students media content design. survey focuses on the relation-

with a variety of software pack- addition the course will cover form/communication medium tices enabling the student to addition, this course helps productions, such as concerts, emphasize business etiquette

to the scope of human creative ship between technology and

DFV2103 Conceptual Storytelling 3 0 3 Elective 2 ** 3 0 3 ages, including word-process- efficient workflow from input will be explored from a variety gain a greater appreciation and students understand the sporting events, and plays. Em- and career research methods

traditions in the visual, per- media development and ex-

DMP2003 Digital Video Editing I 3 0 3 ing, spreadsheet, database, and to output, advanced color of perspectives, such as cul- Media Design understanding of the pro- process of reading a script, phasis is on uniqueness of re- utilizing the Internet and

plores the impact motion media

Psychology Elective 4 0 4 forming, and intellectual arts.

Internet applications. correction and elementary tural, ideological, and aesthetic and Marketing ducer’s and the director’s role. conceiving a vision and com- mote multi-camera productions other resources.

Students will experience and and mass communication have

GDB3023 Law & the Graphic Arts 3 0 3 Total Quarter 16 0 16 color management considerations. DMP2013 municating it to cast members and preparing broadcasts for

participate in methods of in- on society and economy.

GE0114 Introduction to Humanities 4 0 4 This course will examine the History of Art and to enhance performance. the internet. Perspectives in

College Orientation quiry designed to develop their

Writing II College Mathematics graphic design, multimedia, Design II Global Economy

Total Quarter 14 2 15 TWELFTH QUARTER IC1021

GE2084 GE0014

appreciation of the making of

film, computer animation and Psychology

Introduction to

This course prepares students the work, its context in the tra- GE2014 GE3014 Scripting Languages

DMP4022 Senior Portfolio & Defense 1 2 2 for successful performance This course advances and ex- This course consists of the dition of human expression, video production industries. This course continues the ex- GE0054 Students in this course will in-

IMD1003

FIFTH QUARTER IC2003 Internship * 1 8 3

within The Art Institute’s aca- pands skills learned in Writing study of algebraic and geo- and its reception and interpre- Career paths and opportuni- ploration of art and design in This course is designed to in- vestigate the relationship be-

demic and technical skill- I. Students engage in activities metric concepts which may in- tation in today’s society. ties in each field will be dis- historical and philosophical troduce students to the nature tween politics, economics, and

VP1062 Electronic Field Production 1 2 2 designed to develop the skills clude topics such as sets, num- cussed and the students will of psychology. Topics include Digital Visual

Elective 3 ** 3 0 3 building curriculum. Specific context, with a particular focus society, and become familiar

strategies to succeed in such necessary to analyze literature ber systems, number theory, explore the skill and responsi- on nineteenth- and early twen- aspects of human development, with foundational theories in Composition

VP1073 Audio for Video 3 0 3 Elective 4 ** 3 0 3

an environment are developed or other creative media, con- functions, congruence, with bilities necessary for success in tieth-century movements in the personality theory, psychologi- the tradition of political econ- IMD2002

CA2042 Motion Graphics 1 2 2 General Education 4 0 4 as the student becomes ori- duct effective research on an introduction to probability the field. West and the influence of non- cal aspects of stress, and the omy. Participants will apply

DMP2013 Media Design & Marketing 3 0 3 ented to the fast-track sched- topics addressed in the course, and statistics. Western cultures. Topics in- psychology of learning, creativ- analytical and compara- User Centered Design

ules and timelines that are part and compose analytical or History of Art and clude the emergence and ity, and motivation. tive methods to the study of IMD2012

GE2004 History of Art & Design I 4 0 4 of student life at The Art Insti- interpretive essays. development of modernism, contemporary issues in a

OR Design I

Total Quarter 14 2 15 Requirements: tute of Dallas. Creative Geometry GE2004 the impact of the industrial rev-

olution, the arts and crafts

global economy.

Intermediate Scripting

GE1014 Through both visual and liter- Languages

Writing I ary sources, this course ex- movement, and the artistic

SIXTH QUARTER The Art Institute of Dallas requires the following for graduation:

GE0124

In this course students learn to

apply basic geometric concepts, plores art and design in “conversations” that culminate IMD2022

historical and philosophical in Cubism and its heirs.

DMP3002 Digital Studio Production 1 2 2 This course is designed to help express them in formulas,

Credit Hours 180 context from the Paleolithic to

Concepts in Motion Design

students develop writing skills and analyze the geometric

DFV2023 Advanced Scriptwriting *** 3 0 3 and to refine their critical structures found in art and the beginning of the nineteenth IMD2013

DMP2023 Digital Video Editing II 3 0 3

Contact Hours 2123 thinking skills through a vari- nature. Through exercises and century. Topics include both

ety of assignments. projects, students develop cre- Western and non-Western Animation Process

VP2173 Producing & Directing 3 0 3 * Minimum of 187 internship hours for the quarter. ative approaches to visualizing works and movements, the ef- Fundamentals

GE2014 History of Art & Design II 4 0 4 (4:1 conversion rate, internship hours: credit hours) and solving spatial and geo- fects of global exploration MAB1063

metric problems. and colonialism, and the grow-

Total Quarter 14 2 15 ** Elective ing separation between the

realms of art and design after

Storyboarding for

*** Director Approval Animation

the Renaissance.

SEVENTH QUARTER MAB2033



DFV3003 DVD Authoring 3 0 3

Academic Director approval is required

Principles of 3D Modeling

DMP4003 Digital Documentary 3 0 3

to take courses out of sequence. MAB2053

DMP3033 Digital Video Editing III 3 0 3

Advanced Digital Imaging

Elective 1 ** 3 0 3 GDB3013

GE0024 Oral Communications 4 0 4

Total Quarter 16 0 16



68 69

Photography FIRST QUARTER

GDB1013 ~ 2D Design Fundamentals

Associate of Applied Science DMP1003 ~ Principles of

GE0124 ~ Writing I

Digital Photography

IC1031 ~ Computer Applications

PH1063 ~ History of Photography

What will you learn at IC1021~ College Orientation

The Art Institute of Dallas?

The Photography program at The Art Institute of Dallas will introduce

you to the digital camera, lighting and entry level career opportunities. SECOND QUARTER

You will be taught the skills you need to pursue employment MAB1013 ~ Color for Digital Photography

GDB1063 ~ Digital Imaging

after graduation including business fundamentals, architectural GE2084 ~ Writing II

PH1073 ~ Large Format Photography

photography, portraiture and photojournalism. Start with the basic PH1023 ~ Lighting

classes in photography and digital imaging, then move on to lighting

skills, color theory and advertising/art direction. As graduation nears,

you will receive guidance in preparing a professional portfolio

containing your best work – one of the most important tools that you

THIRD QUARTER

have to impress potential employers.

PH1033 ~ Studio Photography PH2023 ~ Digital Image Illustration I

PH1043 ~ Advanced Lighting GE0014 ~ College Mathematics

Mission PH1053 ~ Color Management

The mission of the program is to prepare students for entry-level

positions in photography. The curriculum places emphasis on the

development of fundamental industry skills needed to produce

compelling imagery, as well as communication and business skills FOURTH QUARTER

appropriate to market needs.

PH2003 ~ Location Photography IC2004 ~ Marketing

PH2013 ~ Contemporary Issues/ PH2033 ~ Photojournalism

Career Opportunities: Photography

Photography is a major medium of communication. It shapes our

perception of the world and impacts our lives in many ways. The

program is meant for those with creativity, imagination, an eye for

color, attention to detail, and a degree of selective critical judgment. FIFTH QUARTER

Graduates of the program will work with diverse subject matter, and

PH2043 ~ Editorial Photography PH2073 ~ Wedding Photography

many types of people. They must be able to work as a member of a

PH2053 ~ Portraiture Photography GE0024 ~ Oral Communication

creative team, have excellent communication skills, and have good

PH2063 ~ Architectural Photography

business skills. Additionally, a graduate of this program must negotiate,

sell, coordinate work with others, operate equipment, use tools, follow

directions, plan, make decisions, and create spatial visualization.



SIXTH QUARTER

The Associate of Applied Science degree in Photography program:

• Develops an understanding of the importance of digital PH2103 ~ Advertising/Art Direction GE0054 ~ Psychology

photographic processes PH2133 ~ Portfolio Exploration PH2123 ~ AAS Internship

• Acquires essential communication and business

VP2193 ~ Business of Production

knowledge to interact with clients

• Acquires through an internship component, the

skills necessary to function in the commercial

photographic marketplace SEVENTH QUARTER

• Develops through interaction with professional IC2002 ~ Career Development PH2113 ~ Special Topics I or Elective

photographic organizations, such as the ASMP and PH2203 ~ Web Photographic Portfolio I GE0114 ~ Humanities

PPA, networking skills and familiarity with the working PH2213 ~ Portfolio Expansion

professionals in the industry









Photography

Associate of Applied Science

74 8080 Park Lane, Suite 100 71

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

FIRST QUARTER SECOND QUARTER THIRD QUARTER FOURTH QUARTER FIFTH QUARTER SIXTH QUARTER SEVENTH QUARTER

Photography

Associate of Applied Science Principles of Digital Imaging Studio Photography Location Photography Editorial Photography Advertising/Art Direction Career Development

Digital Photography GDB1063 PH1033 PH2003 PH2043 PH2103 IC2002

This course examines various methods of digi- The challenges of studio photography are stud- This course explores the special needs of loca- In this course students will learn to photograph The specific needs of a variety of manufactur- This course empowers students with the tools

Typical Course Sequence Lecture Lab Credit Hrs.

DMP1003 tal image acquisition and manipulation. Stu- ied via a variety of assignments that require tion photography. The planning and logistics of people featured in advertising and editorial ing and retail clients are examined and photo- necessary to begin their professional develop-

This course introduces students to the funda-

dents use computer software to enhance, edit, students to photographically render various shooting on location are covered. Transportation, layouts. Specific subjects covered are the fields graphic solutions are developed in this course. ment outside the school environment. In addi-

mental terminology, concepts, and techniques

FIRST QUARTER and combine original photographic images for subjects with the appropriate clarity and scouting, permits, and billing, in addition to of fashion, advertising design, and marketing Students create photographs meeting specific tion to developing professional resumes,

of digital photography. It focuses on the prin-

creative uses. Students are introduced to digi- artistry dictated by the assignment criteria. lighting, metering, and other photographic con- with concentration on editorial portraits market and media needs. interview skills, and networking techniques,

Lecture Lab Credit Hrs. ciples of using color, composition, lighting and

tal photography and explore software programs trols will be demonstrated in a variety of assign- through completion of studio location projects. the course will emphasize business etiquette

DMP1003 Principles of Digital Photography 2 2 3 other techniques for overall thematic and vi-

that adjust and manipulate the media output. Advanced Lighting ments related to fashion, portraiture, still life, Portfolio Exploration and career research methods utilizing the In-

sual effects of photographic images.

FIFTH QUARTER PH1043

product, stock, and architectural photography. Portraiture Photography PH2133

ternet and other resources.

PH1063 History of Photography 2 2 3 Students work alone and in teams, thus sharing

History of Photography Large Format Photography Students expand on the skills developed in the PH2053 Students begin the portfolio process by explor-

a number of photographic and support roles. Web Photographic Portfolio I

GDB1013 2D Design Fundamentals 2 2 3 PH2043 Editorial Photography 2 2 3

PH1063 PH1073 first Lighting course. Emphasis will be placed Workshops and critiques enable the student to ing creative and professional possibilities to

This class increases the students understand-

Working individually and in teams, students on lighting for products and people in both the

Contemporary Issues/ learn basic portrait techniques applicable to determine a direction for their work that forms PH2203

GE0124 Writing I 4 0 4 PH2053 Portraiture Photography 2 2 3 will utilize large format cameras, both in the studio and on location. Students will be intro- general portraiture and consumer, corporate, the foundation for their graduate portfolio. Students will learn the basic tools for placing

ing of the history of photography through the

discussion of recognized photographers and

studio and on location, working with various duced to the correct utilization of electronic flash. Photography advertising, and editorial photography. Course Students investigate industry standards and their photographs on the Internet and for

PH2063 Architectural Photography 2 2 3 light sources. Topics include exposure and emphasis is on classical portraiture with atten- current trends in portfolio presentation. archiving their portfolio. Students will acquire

IC1031 Computer Applications 0 3 1 their influences on society. This course pro-

image control, and the management of per-

PH2013 tion given to the use of lighting, posing, and fa- the skills needed to develop, design, and pro-

vides a framework for critically considering Color Management This course explores the major artists and de-

IC1021 College Orientation 1 1 1 PH2073 Wedding Photography 2 2 3 spective and focus with movements that are cial view to create a flattering portraiture. Business of Production duce basic web pages.

photographs through describing, interpreting, PH1053 velopments in photography since 1945.The use

unique to the view camera.

evaluating, and theorizing. Students are ex- Students learn and apply the techniques of of photography as an influence on culture and VP2193

Total Hours 11 10 15 GE0024 Oral Communication 4 0 4 pected to write papers and review exhibitions. digital color management to photographic pro- a reflection of politics, science, morality, and art Architectural Photography In this course students have the opportunity to

Portfolio Expansion

Lighting duction. Students build and apply color profiles will be looked at. The recent history of photog- PH2063 learn the basic concepts and principles of run- PH2213

Total Hours 12 8 16 raphy will be examined including its question-

2D Design Fundamentals PH1023 for input and output devices. This course covers the fundamentals of photo- ning a photographic-related business. Empha- This course is a continuation of the portfolio

In this course, students will be introduced to able claim as a document of evidence in an age graphing interiors and exteriors for the archi- sis is placed on the legal and pricing aspects process. Students develop their work on the way

SECOND QUARTER GDB1013 the basic concepts and principles of lighting for of digital manipulation. Diverse issues, photo- tect. The student completes a variety of that are specific to the photographic industry. to meeting their professional and creative goals.

This introductory course explores the princi- Digital Image Illustration I graphic themes and subject matter will be dis-

photography. The fundamentals of recognizing assignments using large and medium format Students expand these ideas and concepts.

SIXTH QUARTER ples of design and introduces and develops the PH2023 cussed through the use of examples from case

and controlling both natural and studio light- cameras. Specific techniques, such as perspec- Psychology

GDB1063 Digital Imaging 2 2 3 creative process. Design elements and method- This class provides students with a more in- studies.

ing with emphasis on the quality, direction, and tive control and movements, are achieved both Special Topics I or Elective

ology are identified and employed in exercises depth experience using digital imaging soft- GE0054

PH2103 Advertising/Art Direction 2 2 3 effect on the image will be covered. in-camera and digitally.

PH1073 Large Format Photography 2 2 3 that establish a basis for aesthetic sensitivity ware. Students will explore channels, masks, This course is designed to introduce students to PH2113

and critical analysis. Design is presented as the

Photojournalism

basic compositing, vector tools, and advanced the nature of psychology.Topics include aspects This course provides an opportunity for stu-

PH1023 Lighting 2 2 3 PH2133 Portfolio Exploration 2 2 3 foundation of all visual communications. Color for Digital Photography layer techniques. In addition the course will PH2033 Wedding Photography of human development, personality theory, dents and faculty to focus on particular issues

MAB1013 cover efficient workflow from input to output, In this course, students will obtain an accurate PH2073 psychological aspects of stress, and the psy- in the field of photography or to study ad-

VP2193 Business of Production 2 2 3 picture of photojournalism as presented by

MAB1013 Color for Digital Photography 2 2 3 Writing I Students acquire an understanding of the ba- advanced color correction, and elementary This course emphasizes the development of chology of learning, creativity, and motivation. vanced techniques and processes. Faculty, con-

sics of color and the design variable related to color management seasoned professionals. Emphasis is placed on specific criteria for wedding photography, pre- tent, and prerequisites vary each time the

GE2084 Writing II 4 0 4 GE0054 Psychology 4 0 4 GE0124 it. Color theory, additive-subtractive color, and creativity, content, gathering of information, senting practical information about the busi- course is offered. The course includes lectures,

This course is designed to help students and layout. Students will learn that this field is AAS Internship

electronic color are examined. College Mathematics ness of wedding photography, the packaging discussions, individual projects, and critiques,

*PH2123 AAS Internship 1 8 3 develop writing skills and to refine their critical one that requires dedication and drive. They PH2123

Total Hours 12 8 16 and selling of the final product. depending on the nature of the topic.

thinking skills through a variety of assignments. GE0014 will be shown examples of photojournalism Through a field internship experience, students

Total Hours 11 14 16

Writing II This course consists of the study of algebraic and will be required to produce their own ren- will be able to apply their skills in a real and

Computer Applications GE2084 and geometric concepts which may include ditions of the picture study, magazine covers, Oral Communication practical situation. The main objectives of the

Introduction to Humanities

IC1031 This course advances skills learned in written topics such as sets, logic, number systems, and page layouts for all types of print media. GE0024 internship are to allow students the opportu- GE0114

communication. Students engage in activities number theory, functions, congruence, with an Students learn to present themselves with nity to observe and participate in the operation The course introduces students to the scope of

THIRD QUARTER SEVENTH QUARTER This course will introduce students to the con-

designed to develop the skills necessary to an- introduction to probability and statistics. poise and confidence in a variety of contexts. of successful businesses related to their fields human creative traditions in the visual, per-

ceptual framework of computer systems and Marketing

alyze literature or other creative media, conduct They also learn to evaluate the nature of their of study. The students will gain the experience forming, and intellectual arts. Students will ex-

how they work, as well as the implications of IC2004

PH1033 Studio Photography 2 2 3 IC2002 Career Development 2 0 2 effective research on topics addressed in the audience and structure material appropriately, needed to enter the field when they graduate. perience and participate in methods of inquiry

computer technology in our contemporary en- This course introduces the principles and psy-

course, and compose analytical or interpretive and how to develop their individual style. designed to develop their appreciation of the

vironment. Students will also become acquainted chology of marketing design services. Sales-

PH1043 Advanced Lighting 2 2 3 PH2203 Web Photographic Portfolio I 2 2 3 essays that incorporate authoritative research. making of the work, its context in the tradition

with a variety of software packages including manship techniques are also explored. of human expression, and its reception and in-

word-processing, spreadsheet, database, Pow-

PH1053 Color Management 2 2 3 PH2213 Portfolio Expansion 2 2 3 terpretation in today’s society.

erPoint, Photoshop, and Internet applications.



PH2023 Digital Image Illustration I 2 2 3 PH2113 Special Topics I or Elective 2 2 3 College Orientation

GE0014 College Mathematics 4 0 4 GE0114 Humanities 4 0 4 IC1021

This course prepares the student for successful

Total Hours 12 8 16 Total Hours 12 6 15 performance within The Art Institute’s aca-

demic and technical skill-building curriculum.

Specific strategies to succeed in such an envi-

ronment are developed as the student becomes

oriented to the fast-track schedules and time-

lines that are part of student life at The Art In-

FOURTH QUARTER Requirements: stitute of Dallas.



PH2003 Location Photography 2 2 3 The Art Institute of Dallas requires the following for graduation:



PH2013 Contemporary Issues/Photography 2 2 3 Credit Hours 107

IC2004 Marketing 4 0 4 Contact Hours 1529

PH2033 Photojournalism 2 2 3 * Minimum of 88 internship hours for the quarter.

(4:1 conversion rate, internship hours: credit hours)

Total Hours 10 6 13

Academic Director approval is required

to take courses out of sequence.









72 73

General Studies COLLEGE PREPARATORY



Introduction

The primary purpose of the General Studies Department of The Art

Institute of Dallas is intellectual development. Providing a strong basis

for conceptual problem-solving across the curriculum, the General

Studies faculty facilitates the development of the skills to analyze,

interpret, and evaluate information while encouraging questions and

independent thinking. The general education courses broaden and

HUMANITIES ~ FINE ARTS

deepen the students’ understanding of people, cultures, ethics, the

sciences and human discoveries and enables students to draw upon

this knowledge.





Academic Services

Academic Services at The Art Institute of Dallas provides a variety of

programs and services that assist the student in achieving success.

Students with special needs have access to academic counseling, and

SOCIAL ~ BEHAVIORAL SCIENCES

through the Academic Services coordinator, have an advocate and

liaison with their instructors regarding accommodation information.





The Academic Improvement Center (AIC) provides placement testing

for incoming students during the admissions process. It is also a

tutoring center, where peer tutors are available throughout the

student’s tenure at the college, to provide assistance in the areas of

English, Math and Computer Literacy. In addition, tutors can also

provide support in the areas of study skills, test-taking strategies, and NATURAL SCIENCE ~ MATH

curriculum based projects.





For further information, contact the Director of General Studies and

Academic Services, the Academic Services Advisor, or the Academic

Improvement Center.









General Studies

Course Descriptions









78 8080 Park Lane, Suite 100 75

Dallas, Texas 75231 • www.aid.edu

1-214-692-8080 or 1-800-275-4243

College Preparatory Humanities ~ Fine Arts Social ~ Behavioral Sciences Natural Science ~ Math

General Studies Credits earned in college preparatory courses do not contribute

to credit hour requirements for a degree program.

Course Descriptions

Essential Mathematics Writing I Myths & Mythology Psychology College Mathematics

GEP0000 GE0124 GE3054 GE0054 GE0014

This is NOT a program of study: This course includes the study of basic mathematics that should lead This course is designed to help students develop writing skills and to This course will allow students to explore a variety of world mythic This course is designed to introduce students to the nature of psy- This course consists of the study of algebraic and geometric con-

to the successful completion of the Fundamental Mathematics traditions through reading, literary and cultural analysis, and cre- chology. Topics include aspects of human development, personality cepts which may include topics such as sets, number systems, num-

These courses are offered only as part of the course. This includes concepts and applications of decimals, frac-

refine their critical thinking skills through a variety of assignments.

ative interpretation. theory, psychological aspects of stress, and the psychology of learn- ber theory, functions, congruence, with an introduction to

Associate and Bachelor of Fine Arts programs tions, percents, exponents, and the order of operations agreement. Writing II PREREQUISITE: GE0114 ing, creativity, and motivation. probability and statistics.



Fundamental Mathematics GE2084 Cognitive Psychology College Mathematics II

This course advances and expands skills learned in Writing I. Southern Fiction

GEP0010 Students engage in activities designed to develop the skills neces- GE4044 GE2044 GE0214

This course includes the study of basic algebraic and geometric con- sary to analyze literature or other creative media, conduct effective Students in this course will compare and analyze readings from This course provides an introduction to the concepts of cognitive This course introduces the student to creative mathematical think-

cepts that should lead to the successful completion of the College research on topics addressed in the course, and compose analytical Southern writers, including William Faulkner, Tennessee Williams, psychology through interactive tasks completed by students indi- ing using real-life examples, content, and problem solving. The

Mathematics or the Creative Geometry course. This includes vari- or interpretive essays. Flannery O'Connor, and Carson McCullers. This reading will com- vidually and in teams. Topics will include the study of intelligence, range of topics may include applications of set theory, functions and

College Preparatory Social ~ Behavioral Sciences ables, introductory topics of polynomials, solutions to application prise short stories, drama, and novellas. This course also includes perception, imagery, language, memory, reasoning, and other prop- graphs, linear programming, infinity, different geometries and

problems using algebraic concepts, factoring, and the use of geo- Oral Communication the viewing of films arising from the work of these Southern writers. erties of mind, noting their application in the service of Information topology, symmetry, introductory calculus, logic, probability and sta-

metric concepts in solving problems of area, perimeter, and volume. Technology and Design. Problem solving and decision making will tistics, history of math and math in other cultures, and trigonome-

GEP0000 Essential Mathematics GE0024 also be addressed, emphasizing the relevance of the material to the try. There is an emphasis on general problem solving techniques

GE0054 Psychology Students learn to present themselves with poise and confidence in Western Civilization: A Historical Perspective individual's life and work. and how to communicate mathematics. It is intended to provide a

GEP0010 Fundamental Mathematics a variety of contexts. They also learn how to evaluate the nature of GE4024 sample of current mathematical techniques for the non-specialist.

GE2044 Cognitive Psychology Writing Essentials their audience and structure material appropriately, and how to de- Students in this course will explore important events in the devel- Social Psychology Other topics may be covered at the discretion of the instructor.

GEP0020 Writing Essentials GEP0020 velop their individual style. opment of people in the Western world, with emphasis on history,

GE2054 Social Psychology This course emphasizes the skills needed to produce clear, compe- culture, ideas, and socio-political trends. GE2054 Creative Geometry

GEP0030 Reading Essentials tent English prose. Coursework concentrates on basic paragraph Introduction to Humanities This course is designed to provide a broad-based overview of So-

GE2064 Developmental Psychology writing with its attendant skills: various sentence structures, cial Psychology, emphasizing both traditional and more recent the- GE1014

spelling, subject/verb agreement, pronoun/antecedent agreement, GE0114 Ethics & Human Values ories, research, and current applications. Students will be In this course students learn to apply basic geometric concepts,

GE4074 Research for Social Science and correct verb tense. This course introduces students to the scope of human creative tra- GE3064 introduced to topics concerning knowledge of self and others in the express them in formulas, and analyze the geometric structures

ditions in the visual, performing, and intellectual arts. Students will This course is an introduction to issues and theories of Ethics. Stu- areas of prejudice, discrimination, stereotypes, attraction, well- found in art and nature. Through exercises and projects, students

GE4034 Sociology experience and participate in methods of inquiry designed to de- being, helping, aggression, attitudes, persuasion, conformity, and develop creative approaches to visualizing and solving spatial and

Reading Essentials velop their appreciation of the making of the work, its context in the

dents will explore the study of morality and the basis for making

Humanities ~ Fine Arts sound ethical decisions. The course includes a historical survey of group behavior. geometric problems.

GEP0030 tradition of human expression, and its reception and interpretation major value systems and incorporates readings from authors such

This course provides instructional materials to develop students’ in today's society.

reading-study skills, not only for college success, but for lifetime

as Aristotle, Aquinas, Kant, Bentham, and Mill. Contemporary Developmental Psychology Perspectives in Global Economics

GE0124 Writing I moral problems are examined within this framework.

Natural Science ~ Math use. The course emphasizes not only comprehending reading but

Art History I GE2064 GE3014

also interpreting, questioning, comparing, and evaluating written PREREQUISITE: GE0114 This course encompasses human development from the moment of Students in this course will investigate the relationship between pol-

GE2084 Writing II

passages. The reading process involves thinking, skimming for de- GE2024 conception until the moment of death.Topics discussed include how itics, economics, and society, and become familiar with foundational

GE0024 Oral Communication GE0014 College Mathematics

tails, making judgments, understanding sequences, inferencing, This survey course sequence explores the cultural-historical devel- Spanish humans grow physically, cognitively, socially, and emotionally theories in the tradition of political economy. Participants will apply

and integrating ideas. opment of Western and non-Western art through a combination of throughout the lifespan, as well as the major psychological theories analytical and comparative methods to the study of contemporary

lectures and discussions. Art History I covers prehistory through the

GE4064 of development such as those of Freud, Erikson, and Piaget issues in a global economy.

GE0114 Introduction to Humanities GE0214 College Mathematics II An introduction to the four basic skills of speaking, reading, writing

European Renaissance. Students will critically evaluate works and

and listening with a little or no previous language training.The stu-

artists and explore relationships among Western and non-Western Research for Social Science Environmental Science

GE2024 Art History I GE1014 Creative Geometry dent will listen to spoken Spanish.

works of art.

GE4074 GE3024

GE3004 Art History II GE3014 Perspectives in Global Economics

Art History II Visual Anthropology This course is an introduction to qualitative and quantitative re- Students in this course explore the relationship between human be-

search theory and methodology used for the Social Sciences. Famil- ings and the natural world. Topics will include the physical envi-

GE2004 History of Art & Design I GE3024 Environmental Science GE3004 GE4004 iarity with basic research techniques will be emphasized and ronment of the earth, the relationship between technology and

This course applies visual strategies and technologies to the study of

Art History II explores early modern through postmodern and con- evaluation of how results are used. nature, and the scientific, political, and ethical issues and conse-

cultures and belief systems, and introduces students to the uses of

GE2014 History of Art & Design II GE2114 Physics of Light, Sound & Motion temporary works and movements, with particular emphasis on the quences of human interaction with the environment. Students will

media such as film, video, 3D modeling, online streaming video, and

impact of non-Western on Western art. Sociology participate in activities and discussions designed to familiarize them

various imaging systems in cultural analysis. Students develop vi-

GE3034 Transformations and Adaptations GE4054 Astronomy PREREQUISITE: GE2024 with scientific method, the history of the physical world, and the re-

sual skills and use a variety of media to collect, analyze, interpret, GE4034 sults of human impact on the earth.

and understand information about other peoples. Students in this course will explore the major concepts of sociology,

GE3054 Myths & Mythology GE3104 Introduction to Chemistry History of Art & Design I including socialization, social order, social control, social deviance,

Philosophical Perspectives social change, and ethnicity. Emphasis on different perspectives of

Physics of Light, Sound & Motion

GE4044 Southern Fiction GE2004

Through both visual and literary sources, this course explores art GE3074 analysis of social problems will be encouraged and strategies for so- GE2114

and design in historical and philosophical context from the Pale- lutions will be explored. This course will investigate scientific theory, psychological phe-

GE4024 Western Civilization: A Historical Perspective Students in this seminar course will participate in the historical con-

olithic to the beginning of the nineteenth century. Topics include nomena and the uses of technology as it relates to the visual artist

versation about significant philosophical themes by engaging in the

both Western and non-Western works and movements, the effects and his viewing audience.

GE3064 Ethics & Human Values interpretation and analysis of questions raised in the discussion of

of global exploration and colonialism, and the growing separation such topics as human nature, ethics, aesthetics, community, tech-

GE4064 Spanish between the realms of art and design after the Renaissance. nology, science, and literature. Astronomy

GE4054

GE4004 Visual Anthropology History of Art & Design II Survey of World Religion Students in this course will explore the history of astronomy,

GE2014 including the physical properties of the earth, moon, planets,

GE3074 Philosophical Perspectives

GE4014 and minor bodies. Techniques of astronomical measurement will

This course continues the exploration of art and design in historical Students in this course will examine the social and philosophical

and philosophical context, with a particular focus on nineteenth- also be addressed.

aspects of major world religions, including Judaism, Christianity,

GE4014 Survey of World Religion and early twentieth-century movements in the West and the influ- Taoism, Buddhism, Hinduism, and Islam. Both the diversity and

ence of non-Western cultures.Topics include the emergence and de- common beliefs in religious tradition will be emphasized. Introduction to Chemistry

GE3084 Creative Writing velopment of modernism, the impact of the industrial revolution,

the arts and crafts movement, and the artistic "conversations" that

GE3104

culminate in Cubism and its heirs.

Creative Writing This is an introductory course stressing concepts and qualitative

understanding of the principles of chemistry. Fundamental concepts

PREREQUISITE: GE2004 GE3084 may include the periodic table, atomic structure, chemical bonding,

This course is an introduction to creative writing in formats that in-

reactions, stoichiometry, states of matter, kinetics, properties of

clude workshop, lecture, and individual conference. It is designed to

Transformations and Adaptations help students develop creative writing skills in a variety of genres

metals, nonmetals and compounds, chemical nomenclature, gas

laws, acid-base theory, oxidation-reduction and solutions.

GE3034 including poetry, prose fiction, and one genre of their choice: essay,

Throughout human history artists have been inspired to translate short play, short screenplay, children’s story, autobiography, etc.

what they see or think into communicative media such as stories, Reading and responding to various texts is expected, along with pro-

poems, paintings, and films. Often these works have themselves ducing a portfolio of creative work and participating in class dis-

been translated into other forms, inspiring further creative works. In cussion. Students will refine critical thinking skills through a variety

this course students will explore relationships among a variety of of assignments and through peer review and critique.

media and participate in activities designed to engage them in care-

ful historical, cultural, and aesthetic analysis of selected works.

PREREQUISITE: GE0114

76 77