LL S
                      A LIF
                                E   OF O


guide rs
                      BSOC CAREERS
         Message from the Dean

         Welcome to the BSOC Career Guide, an annual publication designed to help you make in-
         formed educational, internship and career decisions.

         I would like to congratulate those of you who have completed your degree and wish you the
         very best for the future. For those of you who are still studying, I encourage you to start re-
         searching your career options as it is never too early to start this important step.

         Australian School of Business graduates are highly regarded by the business community, so
         many exciting opportunities are ahead of you in Australia and overseas. I encourage you to
         research these opportunities and seek out advice from a range of people who can help you
         make important career decisions.

         It is important to remain open-minded and pursue work experience to discover the career path
         that best suits your qualities, goals and lifestyle.

         Best of luck to those applying for graduate and summer vacation positions.


         Professor Alec Cameron
         Australian School of Business

                                                            Regards & best of luck!
                                                                     BSOC UNSW

UNSW Business Society Careers Guide 2009                                                                   2
                               How to Beat
              Dean’s         the Economic     Accounting

             Message                Crisis

            02 04 09

           Actuarial          Economics         Finance

           21 24 30

                              44 46 -
           Information        International   Management
             Systems          Business


                              57 ANS =
           Marketing             Credits.

UNSW Business Society Careers Guide 2009                   3
How to Beat the Economic Crisis
      and Gain Employment in the Business Industry

In the current economic climate of rising unemployment, how do you position yourself to gain a graduate position? Australian
universities have reported a drop in the marketing activities of companies on campus, however a survey of 141 employers
conducted by the Australian Association of Graduate Employers in February indicated that vacancy numbers for 2009 were
“about the same or slightly less”. Some sectors have been affected more than others but don’t believe all the media hype,
many organisations are still recruiting graduates. In the current economy the same principles still apply as they do in boom
times. The most important thing to concentrate on is differentiating yourself from your competitors. How can you do this? Be-
low are some tips to help you stand out from the crowd.

1. Be flexible!
There are not quite as many positions out there as there were last year so it is important to be open to a broad range of oppor-
tunities. Understand that some sectors may be more affected than others. Identify a few different sectors that match with your
interests and identify jobs within them where you can use your skills. Don’t limit your applications to the Big 4. Think outside the
square! A search of “business” on returns 41 possible occupations. Make sure you are always checking
Careers Online and other jobs websites to see what is out there but don’t limit yourself to an online job search strategy! You
need to take control of your job search and be directly in contact with the organisations that you would like to work for.

Have you ever considered working interstate or even overseas? This could be a great way to kick-start your career and gain
highly sought after adaptability and cultural awareness skills. AUSAID runs a great program called Australian Youth Ambassa-
dors for Development which involves 3-12 month community programs in third world countries. Professional
employment overseas is another option but make sure you have done some research on the countries job prospects, visa re-
quirements and the current economic situation. is a useful resource for this. You could also try the Careers
service of the University in your chosen country or local jobs websites to gain more information.

2. Do your research!
If you are reading this and thinking “I don’t know who I want to work for” or “I don’t know what I want to do when I leave uni”,
it’s time to start assessing your interests, skills and values and researching what’s out there. Careers and Employment deliver
a Vocational Guidance workshop which will help you with this process and websites such as, www.gradu- and are great for researching the different job titles and industries.

3. Network!
Networking is simply meeting as many people as you can and making a good impression. A good approach to networking is to
think about how you can help others that you meet, not how they can help you. Someone who you have helped will be likely to
return the favour when a job becomes available. Identify as many opportunities as you can to make these connections, they
may be through events run by professional associations or university clubs and societies, alumni, friends, family, volunteer-
ing, lecturers, tutors, fellow students, conferences and professional development events. If you want to impress at networking
events, make your own business cards and take them along. If you don’t want to make your own, the minicards at www.moo.
com are great and pretty cheap too!

UNSW Business Society Careers Guide 2009                                                                                         4
Online networks such as LinkedIn and LinkMe, as well as your own website or blog, Facebook and Twitter (if used the right way)
can be used to make connections and market yourself in a positive way. They allow you to build your online brand and make
connections with professionals who may otherwise be hard to contact.

Once you have identified some potential job titles and organisations, identify the names of people in your network who could
help you find out more about what it’s like to work in that job or organisation. Contact them via phone or email and organise
a meeting. Prepare a list of questions asking about their profession and advice on how to get into it (See the Careers and Em-
ployment Info Sheet on the “Information Interview” in Careers Online for more information). You never know, they may know of
an available job or be able to refer you to someone who does. 70% of jobs aren’t advertised so you need to use these proactive
strategies to tap into the hidden job market.

4. Market yourself!
Your resume and online applications are marketing documents. Their main purpose is to differentiate you from other candi-
dates. Make sure your resume is up to date and highlights achievements, not just responsibilities. Your resume should reflect
things other than study – have you been involved in any extra-curricular activities, done volunteer work, joined a professional
association or worked casually? Don’t be afraid to use this information to sell yourself. You can’t be modest on your resume.

Focus, focus focus! Focus each resume on each job you apply for. Use UNSW Careers and Employment workshops, Career
Advice Appointments and other resources for assistance with this. Register online at: Make sure
you are contactable and professional. If you have an email like or HR isn’t
even going to look at your resume. Also, make sure your voicemail message is professional.

When you are applying for jobs in the business world it is vital that you think about your application from the employer’s per-
spective. What do employers want? Employers want people who are genuinely interested in working for their company, people
who can demonstrate the key skills and criteria in the job ad. You must remember that companies will spend a lot of time
developing job descriptions and criteria for a job advertisement. Make sure you give them the respect of reading and UNDER-
STANDING the job ad. Tailor your application to what they want. This is how you will be selected.

It is vital that you research the organisation you are applying for and use this information in your resume, cover letter and the
interview. Find out who will be interviewing you. You could even Google your interviewer to find out about more about them (but
don’t tell them you did this of course!).

5. Monitor your online identity
It is important to think about how you want employers to see you. While Google is a helpful tool to find out about the organisa-
tion and your interviewer, HR can and probably will use Google to find out about you. Although recruiters say they won’t look
you up online, a lot of them will. A recent article in the Sydney Morning Herald stated that “employers frequently search for a
prospective employee’s name through Google and Facebook, rejecting those with seemingly inappropriate cyber profiles”.

Google yourself right now! Does anything come up that you wouldn’t want an employer to see? If you have a blog which covers
controversial topics just remember that a future employer will probably look at this and may not have the same opinion as you
do. There is also new software available which allows employers to search a name across over 40 different social networking
sites. Although you may not intend to put information online for professional purposes unfortunately this is what it is being
used for, whether you like it or not. Is your online identity a true reflection of your skills and personality?

6. Stay positive!
The current economic crisis is outside of your control. There are still jobs out there. Remain positive and think broadly in your
job search. Be proactive, target your applications and utilise your careers service. Remember that your first job out of univer-
sity may not be your dream job but it is a step towards it. Your career path may change many times just as your interests and
values change throughout your life. The important thing is to be flexible and willing to take on new challenges, you never know
where they might lead!

UNSW Business Society Careers Guide 2009                                                                                       5
It’s your potential
Are         d       h it?
A you ready to show i ?
Your future is full of possibilities. It’s what you do with them that counts. Start your career with us
and the skills you’ll learn from our experts will mean you’ll soon be helping our clients innovate
and succeed – sometimes in ways they’d never imagined. When you work with the right people,
anything is possible. Realise your potential.

Visit f more information and to apply.
                                    for      f

It’s your future. How far will you take it?
Recognised for our innovation and culture, Deloitte is a leading advisory, audit, tax and consulting firm.

Our 4,500+ team of professionals serves 90 of the top 100 of Australia’s largest publicly owned companies, family
and private businesses, and all three tiers of government.

Globally, Deloitte is one of the largest professional services organisations, with over 165,000 people, generating
revenue of more than US$27 billion in nearly 140 countries.

CFO Awards 2008 Accountancy Firm of the Year
EOWA Business Achievement Awards 2008 Leading Organisation for the Advancement of Women (>500
BRW Best Companies to Work for 2009

Opportunities with Deloitte

Would you like to join us in our vision to become the most inspiring professional services firm in Australia?
We have opportunities for students in our actuarial, audit, business services, corporate finance, economics,
forensic, HR consulting, insolvency, IT consulting, strategy consulting, taxation, and web design teams.

Summer Vacation Program
The Summer Vacation program is your opportunity to gain practical and paid work experience at Deloitte before
embarking on your final year of study. Spend four to eight weeks from November – February gaining exposure to
client work, our award-winning learning and development programs, and social events, with the prospect of
securing a Graduate position with the firm. If you’re in your penultimate year at university you are eligible to apply.

Graduate Program
Join the firm in early 2011 as a Graduate for a career that will stimulate, reward and motivate you like no other.
Surrounded by a large peer group, you’ll be supported by a dedicated mentor and counselling team who will work
with you to build your technical and business skills. From the outset, you will be working with a range of clients and
gaining exposure to a variety of industries. If you’re in your final year of study you are eligible to apply.

What are we looking for?

We are seeking applications from penultimate or final year students who are completing a degree (single, double or
honours) in:
        Information systems/business systems
        IT/Computer science(or equivalent)
        Human resources
        Actuarial and/or

We look for excellent communication, leadership and team working skills, the ability to problem solve and think
innovatively, as well as a strong academic record.

What Next?
For more information and to apply, visit

It’s your future. How far will you take it?
                                                                    Does it have to come at a price?
                                                                    How to balance life and work.
        Roslyn Iannuzzelli is a Graduate Analyst in Assurance &     At Deloitte, our seventh Signal is ‘Have fun and
        Advisory. She attended the University of Wollongong.        celebrate’. This means there is plenty of opportunity to
        Here, Roslyn offers some tips on how to manage your         socialise with colleagues, take part in sporting activities,
        career with your social life as you transition from full-   or help out with charity events, or even attend the
        time student to full-time employee.                         Deloitte Book Club – whatever takes your fancy.

        The transition between university and full time work        Time management skills vary for everybody - so you
        can be a daunting period of change for many students.       need to find what suits you best. If you love to exercise
        There’s a belief that when you start working full time      but are too tired to do so after work, a morning or lunch
        you say goodbye to your social life. But I haven’t found    time jog might work better. With a little bit of planning
        this the case at all! With the right employer and some      and forethought you will find that you can fit it all in.
        consideration to how you want to balance your life, you
        might just find that you really can have it all.             When you think about it, studying full time at University
                                                                    is pretty much equivalent to working full time. If you
        To help you adjust to your new role in the working          have so far managed to hand in assignments on time
        world, here are some tips that have worked for me.          and still make it to the gym class then you are on your
                                                                    way to a successful transition into full time work!
        Sand, Rock and Water
        When I started at Deloitte, someone told me about a
        memorable analogy on work/life balance and managing
        time more effectively: Sand, Rock and Water.
                                                                          Get to know Roslyn a bit better…
        You begin with an empty glass. Everything that is
        important to you takes form as a rock and is placed into          What is on your must-do list?
        the glass first. This might be family, friends, exercise,          Take part in Sutherland-to-Surf
        health, and so on. Then, you place sand into the glass.
        The sand, which represents work commitments, falls                What is your most treasured possession?
        around the rocks. Finally, you add water. The water               My two Chihuahua’s, Zak and Bella
        represents anything which is last minute and cannot be
        planned for, such as overtime. This fills up the remaining         What did you want to be when you were growing up?
        areas of the glass.                                               A lawyer

        I have applied this analogy to my life and found it to            What is currently playing on your iPod, or other non-Apple music device?
        work quite well. I find time for the important things,             Ne-Yo- Mad
        which to me are family, friends, and exercise, and I
        manage to fit work around my so-called ‘rocks’.                    How would your mum describe you?
        Time management
        Let’s be honest, beginning full-time work does generally          How do you switch off after a busy day?
        mean you’ll be getting up earlier in the morning! But             I go for a run
        many companies are very focused on helping their
        employees keep a healthy work/life balance approach.

                                                           Bachelor of Commerce / Bachelor of Economics

 Accounting is mainly involved with the provision of information relating to how a company manages
 their economic resources and how this information is communicated.

 The benefit of an accounting career is that issues such as taxes, audits and bookkeeping are core
 essential functions within almost every business organisation. They are compulsory requirements not
 subject to the state of economic conditions. In other words, a well trained accountant will always be
 in demand.

So what do you do as an accountant?
This will depend on which area of accounting you may decide to specialise in. Besides dealing with financial statements, ac-
countants, on one end of the spectrum, will engage in computing costs of business processes while on the other end, may
extend to developing tax strategy and ways to manage business quality. Some brief examples of what you will be required to
do in an accounting major includes:

•Studying the financial accounting system and how financial data are used to produce financial reports.

•Looking at financial statements, double-entry book-keeping and accounting for cash, inventories and property plant and

•Examine the regulatory environment that oversees the production of financial reports

•Understand the definition and recognition of assets, liabilities, owner’s equity, revenues and expenses.

•Analysing cash flow, cost, volume and profit of firms and the budgeting process.

•Explore how management accounting systems are designed and implemented to support effective resource management
and process improvement.

•Accounting for investment in subsidiaries, associates and joint ventures, foreign currency transactions, offshore operations,
diversified operations and derivative financial instruments.

Opportunities for Advancement
A degree in Accounting does not mean a graduate is restricted to dealing with balance sheets and cash flow statements.
Though the Big4 accounting firms are indeed a launching point, it is by no means the only path. The skills an accountant ac-
quires, such as analysis, reporting and attention to detail are highly regarded by consultancy firms as well as various govern-
ment organisations.

UNSW Business Society Careers Guide 2009                                                                                     9

  “The pen is mightier
                       than the
  sword, but no match
                        for the                            Testimonial !
                                                           I have a very positive attitude towards Accounting. I love
  Jonathan Glancey
                                                           the precise logic and reasoning in accounting. As long as
                                                           you follow the rules, you can’t go wrong. Granted, there
                                                           is a lot of theory and practical components to remember.
                          tant a credit                    The amount of work is sometimes overwhelming, but once
  “Never call an accoun                                    you get the hang of it, it does become quite rewarding.
                            od accoun-
  to his profession; a go                                  Sure accounting may be difficult to grasp to start off with,
  tant is a debit to his pr                                but as long as you put enough effort in it, I think it leaves a
                                                           positive lasting impact.
  Sir Charles Lyell. (Acc
  1797-1875                                           Jennifer Yuen 2nd yr Co
                                                                             mmerce (Accounting)/

Accounting major requirements:
In order to obtain an accounting major, students must complete
•48 units of credit (UOC) from the Required and Options Course List below to fulfil requirements for a single major
•42 units of credit (UOC) from the Required and Options Course List below to fulfil requirements for a double major

                  lsory                Apart from the compulsory course, there are six option topics to
There are 5 compu                      choose from. This list has been revised for 2009 as some cours-
                  t be
courses which mus                      es are no longer available. The available options are:
    •ACCT1501 Accounting               •ACCT3583 Management Accounting 2 (6 UOC):
   & Financial Mgt 1A (6 UOC)          this course examines the relationship and competing interest between different stake-
                                       holders to a business. It is relevant for those interested in management accounting.
     •ACCT1511 Accounting
   & Financial Mgt 1B (6 UOC)          •ACCT3585 E-Business: Strategy & Process (6 UOC):
                                       the aim of this course is to explore the growth of e-commerce and unique strategic
    •ACCT2522 Management               opportunities that organisations are confronted with to remain competitive globally.
      Accounting: (6 UOC)
                                       •ACCT3610 Financial Statement Analysis (6 UOC):
         •ACCT2542                     students will mainly be analysing financial statements with the attention given to
 Corporate Financial Report-           analysis techniques on equity (share) valuation decisions.
         ing (6 UOC)
                                       •ACCT3708 Auditing & Assurance Services (6 UOC):
          •ACCT3563                    this course looks at the practice of auditing and the underlying concepts, auditors
 Issues in Financial Reporting         responsibilities and the audit environment. This course is very useful if you are inter-
            (6 UOC)                    ested in CA or CPA.

Additional Information

UNSW Business Society Careers Guide 2009                                                                                    10
ACCOUNTING -Specialisations and fields
                         tions/fields of accounting are
What different specialisa
                                            Public Ac
              l                                      counting
    e rnming
 Gov ount                                  Man
  Acc                                     Acc agem
                                             oun ent
                          nal Audit

Public Accounting.                                                        Types of Work Involved
                                                                          Much of the services performed by public accountants
also known as Assurance Services
                                                                          are externally orientated and client focused.
 Work Environment
                                                                          Some of the prominent services they provide including
 Public accountants work in partnerships which facilitate account-        (but not limited to):
 ing services externally to individuals, corporations, various tiers of
 governments and sometimes non-for-profit organisations (NGOs).           •External auditing
                                                                          •Tax planning
 This field provides potential advancement opportunities to specia-       •Tax return preparation and/or review
 lised roles such as forensic accounting or qualifications such as        •Consultation on financial transactions
 CPA and CA.                                                              •Bookkeeping
                                                                          •Financial analysis
 Most notable employers of public accountants in the professional         •Account management services
 services sector are the Big Four accounting firms (Pricewater-
 houseCoopers, KPMG, Ernest & Young and Deloitte).                        Typically public accountants utilise historical data and
                                                                          tackle financial problems in retrospect.

Management Accounting.
Sometimes referred to as private accountants, or cost,
industrial or corporate accountants                                       Types of Work Involved
                                                                          Services performed by management accountants are
 Work Environment                                                         generally internal and are concerned with the profit-
                                                                          ability and sustainability of a corporation.
 Management accountants, whose services are often embedded
 internally within a firm, are responsible for advising management        Majority of the work performed by management ac-
 in terms of financial decision-making and resource allocation.           countants consists of the following (but not limited
 Management accounting involves the recording and analysing of
 financial data obtained through key performance indicators in-           •Budgeting
 cluding statement of financial performance, statement of financial       •Cost and asset management
 position, and statement of cash flow. Ideally, the role of manage-       •Performance evaluation
 ment accounting is not limited to interpretations of financial data      •Preparing reports for shareholders, tax authorities or
 within the firm, but also preparing them before investors and tax        regulatory agencies.
 authorities.                                                             •Advising on tax obligations
                                                                          •Facilitate international transactions
 The scope of this field can encompass a variety of areas within the
 accounting departments, such as planning and budgeting, cost             As opposed to public accountants, management ac-
 accounting and financial analysis.                                       countants primarily scrutinise past and current finan-
                                                                          cial data in order to plan for the future.

UNSW Business Society Careers Guide 2009                                                                                       11
Governmental Accounting.                                               Types of Work Involved

 Work Environment                                                      In the public sector spectrum, governmental accoun-
                                                                       tants may work at the local/state level or the Federal
 Government accountants, who are employed by the public sector,        level, providing services including (but not limited to):
 engage professional accounting services for government enter-
 prises, public agencies and all levels of the government (Federal,    •Administer and formulate budget across all levels of
 State and Local). Governmental accountants often also under-          government
 take auditing of private businesses or individuals whose activi-      •Cost and asset management
 ties are subjected to government regulations.                         •Analysing financial viability and sustainability of gov-
                                                                       ernment schemes and programs
 Governmental accounting demands a sophisticated level of un-
 derstanding, interpretation and applications of laws and regula-      At the same time as an auditor of the private sector on
 tions as a significant amount of work involves government rev-        behalf of the government, governmental accountants
 enue collection and expenditure which are bounded by the legal        are involved with:
                                                                       •Revenue collection
 In the public sector, this field of accounting can offer career ad-   •Tax compliance of corporations and individuals
 vancement at the Federal level including the Department of De-
 fence, the General Accounting Office and the Internal Revenue         It is important to note that the services provided can
 Service.                                                              have high impact on the public good and is often very
                                                                       sensitive to political and bureaucratic obstructions.

Internal Auditing.
                                                                       Types of Work Involved
 Work Environment
                                                                       To ensure the firm’s financial statements are accu-
 Internal auditing accountants, as the name implies, carry the         rate and legitimate, an internal auditing accountant
 sole responsibility of providing assessments to internal financial    would:
 records of the firm whom they have been employed. It is crucial
 to be reminded that this field of accounting is distinguished from    •Review the firm’s financial practices
 management accounting as internal audit accountants facilitate
 monitoring and evaluating roles as opposed to the direct engi-        •Initiate controls to prevent fraud, waste, or misman-
 neering of financial statements.                                      agement of funds.

 Internal auditors undertake scrutiny to ensure the financial state-   •Evaluate the firm’s budgeting and management sys-
 ments of the firm accurately reflect its consequent financial per-    tems and operations for performance, efficiency, and
 formance. Under this designation, internal auditing accountants       compliance to laws and regulations.
 may specialize in areas such as information technology auditing,
 compliance auditing or environmental auditing.                        •Advise the firm on areas that need extra caution and

UNSW Business Society Careers Guide 2009                                                                                     12
                                                                     The different specialisations or

    What kind of jobs                                              fields of accounting have skills or
                                                                    niches which are sought after in
    will be there be                                               the real world. Although it may be
                                                                    thought that accounting yields a
    waiting for me?                                               single job of number cruncher, the
                                                                   skills gained in accounting yield a
                                                                   plethora of different jobs available
                                                                  for a graduate with a wide range of

 Financial accountant                  Insolvency Accountant                     Tax Accountant
  What you are likely to do:                                                 What you are likely to do:
                                       What you are likely to do:
  General ledger management                                                  Tax reporting
  Statutory & Tax reporting                                                  Implement tax optimising
                                       Liquidations                          strategies
  Budgeting & Forecasting
                                       Reconstruction                        Tax effect accounting and
  Variance analysis                                                          management
                                       Corporate Turnaround
  Monthly/Annual financial report-                                           Provide taxation advice to
  ing                                  Voluntary Administration              CFO/client

  Reconciliations                      Preparation of trading cash flows     General ledger reconciliation for
                                                                             tax-related accounts
  Prepare accounts for trial balance   Debt collection/asset realisation
                                                                             Who you’ll work for:
  Who you’ll work for:                 Who you’ll work for:                  ASX listed companies
  Government agencies and              Specialist firms                      Government agencies e.g.
  most large corporations                                                    ATO
                                       Big 4                                 Big 4
  Big 4                                                                      Tax specialists
Management Ac
             countant                            Auditor                      Financial Controller
  What you are likely to do:            What you are likely to do:
  Budgeting & Forecasting                                                     What you are likely to do:
                                        Audit department spending
  Project analysis                                                            Operations planning
                                        Internal & External
  Process design, improvement &                                               Product costing
                                        Risk management review
                                                                              Review financial data and perfor-
                                        Review compliance                     mance
  Variance analysis
                                        Assurance services                    Develop systems and procedures
  Monthly management report
                                        Operational analysis                  Prepare management reports
  Financial modelling
                                        Who you’ll work for:                  Cost analysis
  Ad hoc reporting – usually on per-
  formance variance                     Big 4
                                        Specialist firms                      Budgeting
 Who you’ll work for:                   Companies requiring inter-
 Most firms will require a manage-      nal auditing needs                    Who you’ll work for:
 ment accountant. The options are       Government regulatory
 endless.                                                                     ASX listed companies
                                        agencies e.g. ATO
 UNSW Business Society Careers Guide 2009                                                                   15
     “Becoming a Chartered
                                      Professional Recognition
    Accountant opens doors.           Many firms now require their accountants to have a secondary accounting
   Whether it’s in public prac-       qualification for professional recognition. This will mainly be in the form of
 tice or commerce, a career in        either a CA or CPA. CA/CPA allows for further advancement in your account-
  Chartered Accounting gives          ing career and allows you to access greater opportunities and employment.
                                      Every firm is different and their preference for CPA/CA will differ as well. By
  professionals the chance to         NO means is one qualification better than the other, though when looking to
  work in key strategic role, all     advance your career after graduating, one should check what qualification
       with great earning             their firm is looking for.
                                      Below is a breakdown of what each qualification is about and how they are

       Procurement                     The Institute of Chartered Accountants
        Specialist                     The Chartered Accountants Program is widely regarded as the pre-eminent post-
                                       graduate accounting qualification because:
What you are likely to do:
                                       The Institute is an accredited higher education provider
Cost reductions                        Successful completion of the Chartered Accountants Program earns you a
Product improvements                   Graduate Diploma
                                       Chartered Accountants graduates automatically recognised as part of the
Securing acquisition of goods from     Global Accounting Alliance - a global network which represents almost 800,000
external suppliers                     members worldwide.
                                       The Chartered Accountants qualification is an internationally recognised pro-
Strategy development                   fessional designation.
                                       The fastest pathway to becoming a Chartered Accountant
Negotiations                           1)The most straightforward route for enrolment to the Chartered Accountants
                                       Program is firstly attaining an accredited Accounting bachelor or masters degree
Performance monitoring        You will need to com-
                                       plete prerequisite subjects in the following core knowledge areas:

 Who you’ll work for:                  Financial accounting
 Any inventoried company               Commercial and corporations law
                                       Australian taxation law
    Systems Analyst                    Management accounting
                                       Corporate finance
What you are likely to do:             Accredited Tertiary Courses offered by UNSW which are on the Institutes ap-
                                       proved 2009 Listing include:
Introduce new financial reporting
                                       BCom (Accounting)
Developing new costing systems         BCom (Accounting)/LLB
                                       BEc (Accounting)
Preparing test plans and life cycle    BTax
                                       There are also alternative routes for non-accounting graduates to qualify for the
Assist with business queries
                                       Chartered Accountants Program (provided an accredited conversion course or
Develop ongoing reports                entrance exam is completed) – phone 1300 137 322 for more details.

 Who you’ll work for:                  Note that Conceded passes acceptable in a three-year Bachelor degree is re-
 Consultancy firms                     stricted to two, and that no more than one conceded pass is acceptable for
 Government agencies                   courses in the core curriculum
 ASX listed firms & other
 large corporations                    2)Commence employment with a Chartered Accountant recognised organisa-
 NGOs                                  tion
 Research Centres                                                                                Continued >

UNSW Business Society Careers Guide 2009                                                                              16
Professional Recognition (Institute of Chartered Accountants continued)
  3)Pre-enrol in the Program and start recording your work experience

  4)Enrol in your first Chartered Accountants Program module. There are five modules within the Program (listed be-
  low) with each taking about 14 weeks to complete. Each module will cost $1092 (effective from 1 July 2009).
  Audit and Assurance
  Management Accounting & Analysis
  Financial Accounting & Reporting
  Ethics and Business Application

  5)Complete the Chartered Accountants Program while accumulating three years of work experience with a Char-
  tered Accountant mentor and on completion be rewarded with a Graduate Diploma of Chartered Accounting (Grad-

  Eligible candidates are able to apply for one exemption in the “Taxation” or “Management Accounting & Analysis” module of the Chartered Ac-
  countants Program. This means candidates have the opportunity to complete the Program sooner and save costs. The Chartered Accountants
  Program will only provide one exemption in the Program.

   CPA or Certified Public Accountant
   “…CPAs are sought after because of the high standard and content of their undergraduate and
   postgraduate qualifications, their commitment to ethical standards mandated through adher-
   ence to a comprehensive code of professional conduct, and the technical support available to

   International recognition
   Member groups
   Ongoing professional development
   Special offers
   Ethics counselling service

   Path to becoming a CPA

   1)Completed accredited bachelor degree with pre-requisite courses

   For full list of accredited undergraduate courses, visit:

   Bachelor of Commerce / Bachelor of Arts and other double degrees combined with Bachelor of Commerce
   Bachelor of Commerce / Bachelor of Law
   Bachelor of Commerce or Bachelor of Economics
   other non business degrees (provided a accredited conversion (provided a CPA graduate conversion course is

   2)Pay $468 to become a Associate member of CPA,
   3)Enroll in CPA program and complete 6 segments

   Required to complete three compulsory segments plus three elective segments within six years

   Total cost is around $4440-$5040 for the whole program

   4) complete 3 years mentored work experience
   5)Advance to CPA status within 6 years

UNSW Business Society Careers Guide 2009                                                                                                        17
Do you want
a smooth journey
to secure
your career?
PricewaterhouseCoopers shares a few tips……
It is never too early to                   markets and investment management.”          You should be actively looking for an
                                           Ian Goodbody, B.Comm B.Econ.                 employer who will provide an excellent
start thinking about                       Employers typically look at your             learning environment and help you
how to create and                          academic results to see that you             reach your career goals. “ There have
take advantage of                          have the ability to learn and apply          definitely been challenging times, times
                                           these learning’s, rather than what           here at PwC, when I’ve thought I can’t
opportunities to secure                    you have learnt itself. For example,         do this or I don’t understand this but
your future employment.                    PricewaterhouseCoopers take on               that is when your buddy and coach
The challenging                            students from all degree disciplines,        come into play and the team members
                                           and provide all employees with the           around you and it’s a time when you
economic times has                         training required to get them ready for      have to seek out help and take on the
meant significant                           client work, “I was given full training to   challenge” Casey de Souza B.Maths
changes to the business                    get up to speed with other graduates.        and Finance (Hons).
                                           I had some fundamental accounting
landscape including a                      training to start with, coaching on the      TIP 5: Employers are looking for
tightening employment                      job from my other team members and           flexibility and agility that will allow
market. So how do                          technical training which was more            employees to move divisions, offices
                                           specific to what my team does on a
you get ahead in such                      day to day basis. I then attended client
                                                                                        or adopt flexible work practices and
                                                                                        job sharing. Think about how you
challenging times?                         sites and was able to put into practice      can demonstrate your flexibility and
                                           what I had learnt.” Chris Smith,             agility to potential recruiters. Lastly,
Making a smooth transition from            B.Information Technology                     think about what value you can add
University to the workplace is never                                                    to an organization rather than the
easy. Some of our graduates share          For graduates, diversification can be         value an organization can bring to
their stories with you to help you make    the key to getting ahead. Keep an            you. Abandon the ‘what’s in it for me
your career journey a smooth one.          open mind and be prepared to look for        approach’ and concentrate on building
                                           stepping stones. “Diligence and hard         the skills you need to work in your
                                           work will get you to where you want          desired field.
TIP 1: Before you graduate, why            to go.” Joshua Abbott, B.Eng (Hons)
not start investigating ways to enhance    M.Comm(Fin).
your educational and life skills to help                                                You are the future of the economy
you prepare for the workforce                                                           so stay positive and focus on the
as well as improve your marketability      TIP 3: Employers are looking for             opportunities and your exciting career
to potential employers. Get more           people who are open to challenges            adventure ahead.
involved in extracurricular activities     that will grow their knowledge and
– if you’re not involved in any team       skills, and always give their best. Being    PricewaterhouseCoopers is one
activities, sign up for a sports team      proactive, taking responsibility for and     of the world’s leading professional
or consider some volunteer work with       seizing career opportunities is the best     services firms, with over 140 years
some friends so that you experience        way to show a prospective employer           of experience in assurance, tax and
team situations. If you haven’t            that you are a ‘can-do’ person.              advisory services. We work with our
travelled, consider taking a gap year                                                   clients to solve their challenges and
or learn a language and travel to                                                       succeed in both buoyant and difficult
                                           My advice to a new graduate                  economic times. Despite the new
that country during mid semester
holidays. If you’re not already working    would be to accept the                       challenges of the current economic
part time look into where you could        opportunities that may come                  environment, PwC continues to offer
                                                                                        a great variety of career opportunities,
get some vacation experience. Such         to you, grasp everything with
opportunities will not only help you                                                    more varied work experience and
                                           two hands and run with it as                 flexible working conditions for students
get to know yourself better they
often even result in creating future
                                           fast and as best you can.                    or graduates from all disciplines.
employment opportunities.
                                           Chris Smith, B.Information Technology

TIP 2: In these times, it is important     Perhaps challenge yourself to learn
to open your mind to all industries        one extra skill a year to give yourself       If you are looking for
and positions in which you can             this edge.                                    a challenging and rewarding career,
utilise your degree, strengths and                                                       visit
experiences. “I came to PwC as                                                           or phone 1800 175 599
a graduate with a non-accounting           TIP 4: You can’t do it all on your own.
business law background and I’ve           Successful people in business got to
had a year on a multitude of different     where they are today with the help
clients, predominantly banking, capital    and support of coaches and mentors.
 What would you like to be?

Nick Glynatsis, B.Admin & Law                                    Lauren Trethowan, B.Com, B.Arts (Hons)

Enjoy a diverse career inside PwC.
PricewaterhouseCoopers helps organisations around the globe to better manage
themselves and shape their destiny. We could help shape yours.
PwC offers graduates a wide range of exciting and diverse career opportunities,
no matter what your degree. We recruit graduates across our Assurance, Advisory and
Tax and Legal lines of service. We start interviewing candidates as soon as applications
open. There are no longer closing dates so to avoid disappointment please apply early.
Our programs include:
PwC Graduate Program, PwC Summer Vacation Program and PwC Trainee Program.
To find out more information please visit:
                                                                                         Bachelor of Commerce

    What is an Actuary?
    An Actuary is a business professional who analyzes and manages the risks of financial contracts. An
    Actuary’s work is intellectually demanding but greatly rewarding, and actuaries often play a key role in

    An actuarial career is more accurately depicted as a business career with a mathematical basis than as
    a technical mathematical career. As such, the common stereotype of actuaries being glorified human
    calculators who work with arcane statistical models and ridiculously large Excel spreadsheets boasting
    convoluted formulas does the profession a huge disservice. As business professionals and consultants,
    actuaries need the ability to communicate their results. Actuaries are employed by organizations that
    need to manage financial risk, such as insurance companies, consultancies, banks, government depart-
    ments or hospitals.
                                                                                 ar students:
                                                              Advice for first ye

                                                                 “The transition from high school to university can
Is Actuarial Studies for you?                                    be challenging and from my experience, it took
                                                                 time to figure out how much effort was required.
                                                                 My advice would be to stay on top of your work
If you’re interested in assessing or quantifying risk, then
                                                                 during the semester”.
this is the profession for you. Perhaps you want to mod-
el future claims from possible future natural disasters
                                                                                                         . Finity
in order to properly price property insurance. Actuarial                                  Richard Maunder
models have even been used in non-traditional areas,
such as in criminal sentencing guidelines in the US,
where variables such as the type of crime, age, educa-                “Don’t get too wrapped up in life balance un-
tional background and offender ethnicity are used to                  til you have reached a point where you have
predict the chance of re-offending.                                   choices. Be inquisitive, work and play hard”

Persistence, critical thinking and a strong background
in maths are essential. Given a problem, an actuary               Richard M
must be able to use the aforementioned skills to design                    aunder. Fin
a solution to it, and clearly communicate this solution
to clients who may not have the same mathematical
competence. The actuarial courses are without a doubt
challenging and often unforgiving. If you’re willing to put
                                                                      “There’s no substitute for hard work and
in the effort and keep motivated, then a rewarding uni-
                                                                     long hours. You can’t get through the
versity degree awaits you. The skills that you will gain
                                                                     courses without taking the time out prepar-
from an actuarial degree are extremely highly regarded
                                                                     ing. It could be a couple of hours, a week-
within the banking and insurance industries, and can
                                                                     end, or the whole weekend”
be applied within virtually any other field imaginable.

                                                                                                        ge Deloitte
                                                                                             o; Trowbrid
                                                                               Robert Sorbell

UNSW Business Society Careers Guide 2009                                                                              21

The Actuarial Profession.
   The actuarial profession is demanding and challenging, yet it is vital to ensuring the stability of the global
   economy. The industry is small in size, with an estimated 30,000 qualified practising actuaries worldwide.
   Actuaries engage with risk, usually in a financial context, and assess how to manage and control that risk. As
   such, actuaries are in high demand for insurance companies, investment banks and other financial institu-

   The majority of the profession is split up into either corporate or consulting practices:

   •Corporate actuaries work in large corporations, such as banks and insurance companies. These firms
   constantly deal with risk, and employ actuaries to manage the risk they encounter and improve business

   •Consulting actuaries perform actuarial activities for external clients - companies that don’t have an actu-
   arial team, but have risks to be managed, such as airlines and pharmaceutical companies.

Career Opportunities                                                                Possible career paths include:
A degree majoring in Actuarial Studies leads to career opportunities in many
sectors of the workforce, as the skills learned are relevant across a diverse       •Corporate firms:
range of fields. Furthermore, there is great potential for an international ca-     Life insurance, general insurance, health
reer, with many graduates finding jobs overseas.                                    insurance, reinsurance.

                                                                                    Eg: Zurich, IAG, Suncorp
Professional Body
The professional body for actuaries in Australia is the Institute of Actuaries of
Australia (IAAust). In order to practice as an actuary, one must first become       •Consultancies:
accredited with the IAAust. The IAAust also provides courses, business net-         Working on projects with different clients.
working sessions and aims to set and maintain professional standards. There
are many other bodies of actuaries around the world, including the Institute        Eg: Finity Consulting, Towers Perrin
of Actuaries based in England, and the Society of Actuaries in North America.
All of these offer similar qualifications to the IAAust. Being qualified with the   •Investment and Retail Banks:
IAAust will generally allow you to work as a qualified actuary overseas, al-         Varied work such as financial modelling.
though this may vary slightly between countries.
                                                                                    Eg: Macquarie Group, Westpac
Professional Qualification
                                                                                    •Public Sector:
Becoming a qualified actuary is an arduous but rewarding process. Three lev-        Projects are generally focused on actu-
els of qualifications (known as Part I, Part II and Part III) must be obtained      arial and risk regulation.
from the IAAust before becoming qualified as a “Fellow of the Institute of Ac-
tuaries of Australia”.                                                              Eg: Australian Prudential Regulation Au-
•The first part of the Actuarial Qualification is covered in courses at UNSW
within the Actuarial Studies major. To obtain the Part I qualification, students
are required to obtain at least a credit grade (65+) in each actuarial course       •Academic Fields:
as well as certain non-actuarial courses such as first year economics, finance      University employment in teaching and
and accounting.                                                                     research.

•The second part can be completed by students in their fourth or honours
year of studies in Actuarial studies at UNSW, through their postgraduate de-
gree or externally through the IAAust.

•The third and final part is completed with the IAAust while working full time. There are four subjects that must be completed
and passed for a Fellowship to be awarded. Two of these subjects are compulsory, while the other two are options chosen from
four specific actuarial-related fields.

UNSW Business Society Careers Guide 2009                                                                                        22
   Advice for students applying for
           Graduate Jobs:
 “Your marks are the first thing that get you in the door. From there in, it’s all about personality, com-
munication skills, team work, leadership potential and how well you fit in with the existing team”.
  Mathew Ayoub; PwC

“Get specific about where you want to go and find out everything you possibly can about your future
employer before the interview. Impress them not so much with your knowledge but the effort you
have expended in getting it”. -
Richard Maunder; Finity

Q: How do you balance work and life?
 “ I’ve heard this can be a bit of a problem for all those popular actuarial students trying to fit in work
with their demanding social lives. I try not to lose sight of the fact that we work to live, not the other way
around.” - Tim Spiteri; Finity

Q: How do employers value exemptions?
“Hmm, I’d say it helps, but only to an extent. We have a guy here who doesn’t have any exemptions but
works in our field. It’s also about hard work and a good attitude. It might not directly impact the employer
but let’s face it; if you’ve got someone with the exemptions and another without and they’re very simi-
lar, you’ll go with the exemptions. It helps the firm to have qualified people.”           - Robert Sorbello;
Trowbridge Deloitte

Q: Advice for actuaries aspiring to be management consultants:
 “My advice would be to build up your communication skills as well as your analytical skills. A HD average
alone is unlikely to get you into consulting. We look for students who have demonstrated exceptional
academic performance and strong analytical, interpersonal and leadership skills, often through extra-
curricular activities.”
- Matt Robinson; Bain & Co

 “First of all, actuaries are really respected but be aware that you need to be doing other stuff. It’s handy
to keep up to date in the business press. In management consulting they want the top students who
need to settle in by day 1.”
 - Christian Sutherland-Wong ; Bain & Co

 The UNSW Actuarial Society (ASOC) provides support and encouragement for actuarial
 students while at the same time enhancing the university experience. ASOC’s activities
   include peer support, academic support programs, careers events, and social events
                                          such as the ASOC Camp and the ASOC Ball.

                                     For more details please visit
UNSW Business Society Careers Guide 2009                                                                    23
   Ever since the time when resources have been limited, the concept of economics has existed. It
   deals with a variety of important issues, such as:

   •Economic growth and development
   •Causes and effects of unemployment and inflation
   •Income distribution
   •Industrial organisation
   •Management of the environment
   •Ways to improve overall efficiency and living standards

Economics major requirements:
                       urs-   Another 4 courses are required from the Options Course List to
The following core co         satisfy the single major requirement. Only 3 more courses are re-
es are required for a         quired to satisfy a double major with Economics.
     Economics major
                              Different Economics majors are available within different under-
                              graduate programs.
    Microeconomics 2
         (6 UOC)                 The following majors can only be              The following majors can only be
                                obtained by Bachelor of Commerce              obtained by Bachelor of Economics
                                         (BCom) students:                               (BEco) students:

                              1) Business Economics                         1) Economics
                              Deals with the use of economic data and       A specialist study in economics
      •ECON2102               trends to make effective business deci-
    Macroeconomics 2          sions.                                        2) Econometrics
        (6 UOC)                                                             It involves the development and appli-
                              2) Business Strategy                          cation of statistical methods in order to
                              and Economic Management                       model and understand economic situa-
                              Deals with issues relating to the strategic   tions within markets. It requires strong
                              behaviours of firms and provides tools for    mathematical skill
                              effective business decision-making.
                                                                            3) Economics and Econometrics
       Econometrics           3) Business Statistics                        Combined study between economics and
           (6 UOC)            Deals with the use of statistical methods     econometrics
                              to assist in modelling and understanding
                              economic phenomena.

   Econometric Methods
                              The following major can be obtained by both BCom and BEco students:
         (6 UOC)
                              •Financial Economics
                              Involves understanding how financial instruments are priced in markets and how indi-
                              viduals and firms manage financial risk

UNSW Business Society Careers Guide 2009                                                                          24
What are
                                              Economist                                      Resource

the fields of

Economics?                                 Econometrician.

                                                                           Labour Market

              Taxation                                          Environmental Economist

Unlike other commerce graduates who are mostly demanded within the private sector, Economics graduate posi-
tions are readily available both in the private and public sector.

Being an economist requires good research and analytical skills along with being able to communicate effectively.
Economists provide advisory services and forecasts for governments and businesses on issues such as unemploy-
ment, inflation, interest rates, exchange rates, etc. Within the private sector, economists observe the impact of
domestic and international market movements on businesses and industries.

Econometrician                                           Labour Market Economist
Economic theories, statistical methods and forecasting   Studies the economic aspects of proposed government
techniques are used to model and predict the results     policy and its possible effects on the labour market. They
and implications of possible future economic situa-      study matters such as labour legislation, unemployment
tions.                                                   benefits, industrial accident provisions, education, col-
                                                         lective bargaining, trade unions and industrial factors,
                                                         and their impact on the labour market.

Environmental Economist                                  Resource Economist
Studies the environmental impact of projects and ad-     Analyses policies and issues related to natural resource
vises on environmental and natural resource manage-      industries such as minerals, fisheries and forestry.
ment regulations

Financial Economist                                      Taxation Economist
Advises on investment and lending policies by studying   Studies sources of government income, the methods of
economic trends and policy. Financial models and bud-    expenditure and the effect of taxation and fiscal policy
get plans are used to evaluate the economic and finan-   upon national income and overall business activity.
cial aspects of investment projects

UNSW Business Society Careers Guide 2009                                                                        25
Major Employers
Management and economic consulting firms employing Economics graduates include:

•Allen Consulting Group (
•Concept Economics (
•NERA Economic Consulting (
•BIS Shrapnel (
•CRA International (
•Access Economics (

Within the public sector, economists may assist in developing government economic policies. Proposals are put forward on
how governments should regulate markets. Financial and policy organisations and various government departments employ
economists and policy advisors within the public sector, which include:

•Reserve Bank of Australia (RBA) (
•NSW Treasury (
•NSW Department of Environmental & Climate Change (
•Department of the Prime Minister and Cabinet (

UNSW Business Society Careers Guide 2009                                                                              26
Opportunities for Advancement
A reputable degree in economics is excellent preparation for a range of careers. Some graduates may choose to pursue ca-
reers in the financial sector, for example in banking and financial services, analysis and trading, mergers and acquisitions.
Others choose to join international organisations; become professional accountants and auditors, or to take up positions as
economic or management consultants. A significant number choose to go on to academia, not only in economics but also in
finance, management and development.

Opportunities within government organizations include:

•The Australian Government Treasury:
Graduates are responsible for providing advice for sound macroeconomic policy, including monetary and fiscal policy, labour
market issues, taxation, retirement income policies, and promoting competition in markets for financial services and other
goods and services.

•The Reserve Bank of Australia:
Graduates contribute to formulating and implementing monetary policy, maintaining financial system stability and promoting
a safe, efficient payments system.

•The Productivity Commission:
Graduates undertake research on economic and social infrastructure, competition policy and regulation, trade, environmental
matters, and general economic policy.

•The Australian Bureau of Agricultural and Resource Economics:
Graduates undertake research and analysis into Australia’s agricultural, fishing, forestry, energy and minerals industries.

•The Australian Competition and Consumer Commission:
Graduates are responsible for monitoring and enforcing the Trade Practices Act 1974 and regulating national infrastructure
services to promote competition and fair trade.

•The Australian Fair Pay Commission:
Graduates undertake research to set and adjust federal minimum wages.

There are also international opportunities for economics graduates. Economists can gain employment overseas throughout
the world in a number of prestigious organisations, such as:

•International Monetary Fund:
The International Monetary Fund (IMF) is an organization of 185 countries, working to foster global monetary cooperation,
secure currency stability.

•The World Bank:
The World Bank is a vital source of financial and technical assistance to developing countries around the world.

•Asian Development Bank:
Headquartered in Manila, ADB is an international development finance institution whose mission is to help its developing
member countries reduce poverty and improve the quality of life of their people.

•Organisation for Economic Cooperation and Development:
OECD brings together the governments of countries committed to support sustainable economic growth, boost employment,
raise living standards, maintain financial stability, assist other countries’ economic development and contribute to growth in
world trade.

UNSW Business Society Careers Guide 2009                                                                                      27
  With a membership base of more than 122,000 professionals in more than 100 countries around the
  globe, CPA Australia is one of the largest, most recognised and respected accounting bodies in the world.
  More than 21,000 CPAs hold senior positions of CEO, CFO, general manager or financial controller,
  showing that many different careers can be built on a base of professional accounting skills.

  Through strategic alliances with other organisations in North America, Europe and Asia, our members
  form part of a network of over 800,000 professional accountants.

     Most organisations employ accountants. The really successful ones employ CPAs

  In today’s increasingly competitive business environment, you need to be able to do more than just
  crunch numbers.

  Successful employers are looking for people who use their judgment to make good decisions plus exer-
  cise technical skills. They want people who take a strategic view plus can be across the detail. People
  who are globally focused plus know their local market conditions. Who work in a team by contributing to
  organisational culture plus work autonomously. They want the people who know when it’s time to take
  guidance plus who take leadership positions using their own initiative.

  Successful employers want people who can think+create.

  That’s why they want CPAs.

Welcome to CPA Program
Your path to being highly valued by businesses around the world starts with CPA Australia. Through CPA Pro-
gram you will become the high calibre, work-ready professional of today and the strategic business leader of
tomorrow. CPA Australia produces professionals with skills in strategy, leadership and international business
that excel beyond a traditional accountant.

Comprising education and practical work experience requirements, CPA Program is designed to equip you
with all of the technical, business, personal effectiveness and leadership skills that you will need to become
a CPA.

CPA Australia is committed to meeting and maintaining world standards for quality, continuous improvement,
and customer satisfaction with CPA Program – reflected in our ISO 9001 certification.

Rise to the top

CPA Program will give you the ability to craft and implement strategy in order to translate a vision into reality
- a key leadership function in any business, and one that has seen Kevin Trantallis, based in Hong Kong, to
rise to the position of general manager at Christian Dior. Prior to returning to Hong Kong he completed his
CPA in Melbourne.

It’s the broad business focus, global support and networking opportunities of the CPA designation that make
leadership aspirations like Kevin’s possible.

“I’ve always been very competitive, that’s why I became a CPA. It has a global reputation.”
Pursuing professional qualifications
Professor Richard Petty from the Macquarie Graduate School of Management discusses the whys and the wherefores
of one of the major career waypoints in accountancy.

Professionally qualified accountants with the ability to contribute to their organisation’s strategic direction and decision
making will always be in demand throughout the world. In this respect, any time is a good time to pursue professional
qualifications. However, in these challenging economic times, a recognised and respected professional qualification
could also prove to be the vital difference between success or failure when applying for employment.

Previous work and life experience is always an advantage in any chosen field of study as it contributes valuable under-
standings and insights students can apply to their endeavours but prior work experience is not a prerequisite

Fundamental factors
The main factors prospective students should weigh when choosing one of the many available courses are:
Flexible study options for students wherever they are located.

Choice of electives: providing strategic, technical and analytical capabilities to enable students to fulfill their chosen
career paths in an increasingly global marketplace.

Respect and portability: any worthwhile programme must be recognised and respected by employers worldwide. This
is a vital factor when prospective students consider the many courses available. It means their qualifications will give
them the best chance to access to some of the most challenging and rewarding business and finance employment op-
portunities in the world.

The challenges
Students should be prepared for challenging times in every respect. Professional qualifications develop skills and add
value to an individual’s employability in their chosen area of expertise. If these qualifications were easy to achieve, they
would not be so highly valued. Focus and drive are very important but so too is balance between work, study and rec-
reation. To achieve an optimum result, all three must be in sync.

The time, the place
Previous work and life experience provides a distinct advantage in any chosen field of study as it gives insight and
valuable understanding students can apply to their endeavours. However, some students may wish to go directly from
graduation to a professional qualification programme. The obvious advantage is that they are likely to achieve their
qualification more quickly than someone who spends time in the workforce. Having said that, there are often practical
components of professional programmes which ensure that students have the required work experience expected of
them by employers.

The benefits
World class skills and an internationally recognised postgraduate professional qualification will always be in demand
and give prospective employees a distinct advantage in the marketplace. If students are prepared to go the extra dis-
tance, they will invariably be rewarded.

Some advice
Exposing students to a variety of career and higher education opportunities will instill a sense of possibility about their
future and help empower them to make more informed decisions about how to pursue their goals and interests. Armed
with this extra knowledge and awareness, students will be better placed to make confident and informed choices regard-
ing future study and career paths.
                                                         Bachelor of Commerce / Bachelor of Economics

    After the global economic events of 2008 a career in Finance might seem like a dangerous path - but fear
    not, stock market crashes and recessions have happened before and instead the financial corporations
    only grew larger and the bonus compensation schemes only became more lucrative.

    A career in finance is usually quantitative. Positions revolve around financial markets and instruments,
    and the risk and strategies surrounding them. Even though financial positions usually suggest stressful
    long hours and no life behind the walls of the financial institution, most people working in the financial
    field find that these positions in the long run are extremely rewarding.

Requirements of the Finance Major
In order to obtain an finance major, students must complete
•48 units of credit (UOC) from the Required and Options Course List to fulfil requirements for a single major
•42 units of credit (UOC) from the Required and Options Course List to fulfil requirements for a double major

See for list of electives for Finance majors.

These courses must
                   Li .
   Required Course enst fulfil
                   be tak
                                       What is Finance?
   the requirements for a mi
                                       Finance is the science of managing money in international and domestic fi-
          •FINS1612                    nancial markets. It is concerned with investment decisions, valuing financial
 Capital Markets & Institution         assets, managing funds and developing strategies to minimise financial risk.
           (6 UOC)
                                       Graduate positions exist in investment management, the financial sector and
 •FINS1613 Business Finance
          (6 UOC)
                                       in the finance departments of large corporations. Recent graduate positions in-
                                       clude: Asset Management Analyst, Credit Analyst, Financial Analyst, Financial
           •FINS2624                   Planner, Funds Management Analyst, Investment Analyst, Investment Banker,
         Portfolio Mgmt                Risk Management Analyst, Stockbroker and Wealth Management Analyst.
            (6 UOC)
                                       from the Unsw Handbook
     International Business
            (6 UOC)

UNSW Business Society Careers Guide 2009                                                                                 30

What are the fields of Finance
and what jobs await me?
     Starting: $55,000 +
        Related Electives             Compliance officers implement policies for public and private corporations which
                                      comply with related laws and regulations and monitor adherence to these policies.
                      •FINS3626       They also identify risks, provide guidance on the management of these risks and ac-
      Int’l Corporate Governance      tively seek to mitigate legal, reputation and regulatory risks through preventative mea-
                                      sures. In Australia, regulatory bodies are the Australian Securities and Investments
                     •FINS3636        Commission (ASIC) and Australian Prudential and Regulatory Authority (APRA).
               Interest Rate Risk
                                      Skills & Abilities
                                      •Interest in keeping up to date with relevant local legislation and practices.
                                      •Ability to communicate with staff at all levels, including members of the Board.
          Main Employers              •Attention to detail and ability to multitask.
                                      •Ability to write concisely for the purposes of reporting to the Board on compliance
 ING, AMP, UBS, Goldman Sachs,
    Deutsche Bank, Colonial First
   State, State Street, JP Morgan.

                                                                                           Starting: $45,000 +
                                                                                           3-5 years:$85,000
The role of a corporate banker involves managing the different banking services that       Management: $160,000
large companies, governments or other institutions need in order to function daily. If     (with bonuses 50%-100%)
you are good with numbers, treasury management may be a crucial and rewarding
role as you will be helping companies cope with their cash flow. As well as front-line     Related Electives
jobs dealing with clients, corporate banks also have an array of operational positions,    •FINS2622
including technology and human resources.                                                  Emerging Capital Markets
                                                                                           Applied Corporate Finance
Skills & Abilities:                                                                        •FINS3630
•Combination of finance and accounting skills                                              Bank Financial
•Strong numeracy skills
– so make sure you attend and learn the basics during those early math-intensive
courses (QMA and QMB)!                                                                     International Banking
                                                                                           Main Employers
                                                                                           The Big 4 Banks (CBA, NAB, ANZ,
Job Titles:
                                                                                           Westpac). Overseas institutions
•Credit analyst
                                                                                           such as HBOS and HSBC would
                                                                                           provide even more opportuni-
                                                                                           ties to work in the international

Disclaimer: The starting salaries listed in this section are an approximate average only and may vary from firm to firm.

UNSW Business Society Careers Guide 2009                                                                                    31
FINANCE -what jobs await me?
                                                                                              (graduate entry):
  Corporate finance is about a firm’s decisions of capital budgeting, financing and divi-     $54,000 +
  dend policy. It aims to harmoniously combine these decisions to achieve the greater
  goal of maximizing shareholder value whilst managing, and minimizing the financial
  risks of the firm. Thus working within corporate finance involves the use of many fore-     Related Electives
  casting, valuation, and modelling techniques and strategies that are initially taught       FINS3625
  within many finance courses at UNSW.                                                        Applied Corporate Finance
  Skills & Abilities:                                                                         International Corporate
  •Skills & Abilities                                                                         Governance
  •Able to work well under pressure                                                           FINS3641
  •Enjoy solving problems                                                                     Security Analysis and Valuation
  •Strong grasp of Excel.
                                                                                              Main Employers
                                                                                              PricewaterhouseCoopers, Mac-
                                                                                              quarie Bank, UBS

        Starting: $40,000               FINANCIAL PLANNING
                                        This specialisation involves helping individuals plan their financial future – how
         Increases to over              much to save, spend, and invest. It takes into account their short-term and long-
                $150,000                term goals (such as a comfortable retirement) in order to determine how to utilise
(Self-employed planners can eas-        their wealth efficiently.
                  ily earn more.)
                                        Skills & Abilities:
        Related Electives               •Good interpersonal skills to build and maintain a relationship of trust with the
                     •FINS2643          •Moderate amount of maths involved.
             Wealth Management          •Need a broad knowledge of the finance industry – taxes, insurance, investment,
                                        superannuation, etc.
     Wealth Management Advice.          Job Titles:
                                        •Financial planner or wealth manager.
           Main Employers
Banks (CBA, ANZ etc), insurance         More information:
(e.g. GIO) and investment compa- - The key organisation is the Financial Planning Association
nies, accounting and legal firms, fi-   of Australia (FPA) which offers Professional Recognition.
  nancial dealers and stockbrokers.

  FOREIGN EXCHANGE                                                                            Starting: $50,000+
                                                                                              Main Employers
  A career in foreign exchange trading involves hedging or speculating upon changes in        Deutsche Bank, Goldman Sachs,
  the exchange rate of currencies. It can be compared to that of equity trading, where        Commonwealth Bank, ANZ, NAB.
  the strategies are based on the news outflow and future expectations. The markets
  are highly liquid, fast moving, and if you are confident in your trading skills then this
  just might be the perfect career path for you.

  Skills & Abilities:
  •Knowledge of the global economy
  •Good understanding about the economic impacts of news on the market

UNSW Business Society Careers Guide 2009                                                                                     32
FINANCE -what are the fields?
                                                                                           Starting: $40,000+
 Funds (or investment) management involves managing an array of funds including            Related Electives
 mutual, pension, trust or hedge funds. Fund management consulting is a related oc-        FINS2643
 cupation offered by some institutions and firms, mostly specialising in personal cash     Wealth Management
 management                                                                                FINS3635
                                                                                           Options, Futures & Risk Mgmt
 Fund managers seek to help their clients maximise their returns and add to their
 wealth by providing investment recommendations, alternatives and advice. They over-
 see a fund’s investment scheme and portfolio trading plan.                                Investment Mgmt Modelling

                                                                                           Main Employers
 Skills & Abilities:                                                                       AXA services limited, Suncorp-Met-
 •High educational and professional credentials                                            way Limited, Merrill Lynch Investment
 •Suitable experience in this area to achieve consistent long term performance.            Managers, ING Australia and Allianz
                                                                                           Asset Management Australia Limited,
                                                                                           BT Investment Management.

     Starting: $45,000+              GOVERNMENT DEPARTMENTS
                                     Work in government departments includes important roles in budgeting and collect-
       Related Electives             ing data in different fields and which require the worker to respond well to changing
                        FINS3626     economic conditions. Reserve Bank of Australia (RBA) provides valuable working
  Int’l Corporate Governance and     experience for those who are interested in playing a crucial role in the bank’s role of
                        FINS3636     maintaining effective monetary policy, with an eight-week cadetship.
 Interest Rate Risk Management
                                     Employment at the RBA may include roles in: maintaining financial system stability,
                        FINS3630     the safety and efficiency of the payments system, currency creation and distribution,
     Bank Financial Management       managing Australia’s foreign exchange reserves and providing banking services to
                        FINS3631     the Commonwealth Government. More exciting roles involve preparing briefing pa-
                Risk and Insurance   pers on daily market activity and meetings with business and community groups.
      Credit Analysis and Lending;   Skills & Abilities:
                        FINS3650     •Strong numeracy skills
             International Banking   •Good knowledge of the state of the economy
                                     •Understanding of the impacts of economic events
                                     •Obtaining an Honours degree would be highly regarded, as roles are highly com-
         Main Employers              petitive.
              RBA, State Treasury

 HEDGE FUNDS                                                                               Starting: $50,000+
                                                                                           (+ bonus)
 Hedge funds activity was heavily blamed throughout 2008 and most people assume
 that a hedge fund’s main purpose is to hedge investments, thus decreasing volatil-
 ity of the portfolio and its downside risk. However hedge funds actually do not have
 much to do with hedging nowadays, instead they promise to provide a much higher           Related Electives
 return for the investor than typical wealth management institutions through effective     •FINS3640
 management of portfolios and clever trading decisions.                                    Investment Mgmt Modelling
 Skills & Abilities:
 •Experience in the business industry (but internships are possible for support roles)     •FINS3625
 •Financial modelling skills                                                               Applied Corporate Finance
 •Strategic analysis skills

                                                                                          Main Employers
                                                                                          Platinum Pacific Partners, Cantillon
                                                                                          Capital Management, Barclays Capi-
                                                                                          tal, Cerberus Capital Management

UNSW Business Society Careers Guide 2009                                                                                   33
                      KordaMentha is a market leading professional services firm. We specialise in:
                      � Corporate Recovery and Insolvency;
                      � Turnaround and Restructuring;
Sound                 � Forensic Services; and
business              � Real Estate Advisory.

advice,               With a varied and blue chip client base, offices nationally, and an international network through
                      working in cooperation with AlixPartners, our success in managing large complex assignments in
ethics and            Australia is unsurpassed. KordaMentha’s Corporate Recovery practice undertakes formal insolvency
empathy               and turnaround/workout engagements for companies in financial distress. We pride ourselves on our
                      proven ability to provide innovative approaches to maximise outcomes for all stakeholders.
are our
trademarks            KordaMentha’s commitment to you
                      KordaMentha’s unique positioning in the marketplace gives you unparalleled opportunities and
                      experiences which allows us to make the claim that at KordaMentha we provide a richer career
                      experience. A combination of well planned training and on-the-job experience ultimately provides you
                      with the skills and abilities to manage a corporation. You will develop a diverse skill set, including:
                      � Accounting, finance and business-minded analytical skills;
                      � Powerful communication and negotiation skills;
                      � Critical and strategic thinking skills; and
                      � Rapid commercial decision making skills.

                      Unlike traditional accounting roles, such as audit and tax, you will be directly involved in running
                      companies across a broad range of industries. At KordaMentha, professional development is fully
                      supported. Our mentoring focus is second to none. In your first year you will complete the CPA
                      Insolvency and Reconstruction Module. In your second year you will be encouraged to begin the CA

                      Opportunities and who we look for
                      There are a number of ways to join us. You could start as a Business Analyst as part of our Graduate
                      Program, you could work with us as a Co-operative Year student or as part of our Vacation Program.
                      Whatever you decide, we seek people who have completed (or are completing) a Commerce,
                      Commerce/Law, Economics, Business or Finance degree, preferably majoring in Accounting.

                      We seek motivated and enthusiastic candidates who thrive on challenges and share our vision and
                      focus. We look for candidates with strong interpersonal and communication skills who are able to
                      form an integral part of our team in exceeding the highest standards of professional service.

                      How to apply
                      To find out further information or to submit your application online, please visit our website.


Adelaide   Brisbane     Gold Coast       Melbourne        New Zealand       Perth        Singapore       Sydney        Townsville
                      KordaMentha is a market leading professional services firm, specialising in Corporate Recovery and
                      Insolvency, Turnaround and Restructuring, Forensic Services and Real Estate Advisory.
                      Each year KordaMentha recruits summer vacation students and graduates to join the team.
                      Recently we asked one of our staff members, Phoebe Ash to give us a better insight into working at
                      KordaMentha. Phoebe studied a Bachelor of Commerce at The University of Sydney and is currently
Insolvency            studying the Chartered Accountants (CA) Program.
creates a great       Why did you decide on a career in insolvency?
insight into          I had completed an accounting degree at uni and wanted to do something a little more practical
the operations        than audit or tax. Insolvency creates a great insight into the operations of various businesses in a
                      variety of industries. It enables you to gain an understanding as to why businesses fail and can create
of various            opportunities to turn them around.
businesses in         Can you explain your role and what you do on a day to day basis?
a variety of          The work varies depending on the job that you are working on. One of the matters I have been
industries.           working on is a Receivership of commercial and industrial units in Western Sydney. At present I have
                      been heavily involved in assisting with the marketing campaign and sales process of the units. This
                      involves regular liaison with the agent, our lawyers and the bank in relation to offers we receive on the
                      property, reviewing contracts and assisting in facilitation of exchange and settlement. In addition, as an
                      analyst on a day to day basis one must maintain the accounting function of the property, attend strata
                      meetings as and when they occur and deal with any other issues that may arise for example repairs to
                      damaged property.
                      What type of skills and qualities would a graduate need to succeed in the insolvency industry?
                      The firm generally looks for all rounders with strong interpersonal, communication and negotiation
                      skills. One must display ability to multi task, think critically and strategically and have the ability to
                      make quick commercial decisions.
                      What have you enjoyed most about working at KordaMentha?
                      The work is extremely varied as every project is different, this keeps the work exciting and challenging.
                      It also means the work does not get monotonous and repetitive. The people at work are great and there
                      is a strong focus on work life balance.
                      What is the most challenging situation you have faced?
                      Shortly after I had commenced at KordaMentha, a car parts distributor went into voluntary
                      administration. We were required to go onsite and advise all 60 staff they no longer had a job as the
                      business was being closed down. It was very challenging dealing with distressed employees that had lost
                      their job, juggling the media and unions, as well as trying to close down the operations of the business.
                      What training and support is offered at KordaMentha?
                      KordaMentha heavily encourages further study and future development. As a graduate you will
                      undertake a week of induction to learn the basics of insolvency. Throughout the year the firm offers
                      additional training, both internal and with lawy firms, and encourages staff to undertake courses for
                      further development such as financial modelling. KordaMentha will support staff through their CA with
                      days for study leave and any additional resources required such as text books and courses.
                      What advice would you give to students looking for employment opportunities in insolvency?
                      Conduct research surrounding the current global market and recent appointments that the firm has won.
                      Gather an understanding on the different types of appointments available and think constructively of
                      some questions you may have surrounding insolvency and the firm. It is also important to highlight your
                      involvement in various extracurricular activities as well as any relevant life/work experiences you have had.


Adelaide   Brisbane     Gold Coast        Melbourne        New Zealand         Perth        Singapore        Sydney        Townsville
FINANCE -what jobs await me?
 Investment banking involves itself with the more traditional role of the investment       Related Electives
 bank which includes trading in securities and advising firms on transactions. Invest-
 ment bankers experience hectic work-hours whilst being exposed to clients and facili-     FINS3625
 tating processes such as raising capital and mergers and acquisitions.                    Applied Corporate Finance
 Investment banking divisions are generally separated into industry sectors, such as       FINS3641
 resources, consumer products and energy, and into product sectors such as mergers         Security Analysis and Valuation
 and acquisitions, equity and fixed-income (debt).
                                                                                           Investment Mgmt Modelling.

 Skills & Abilities:
 •Ability to synthesize information                                                        Main Employers
 •Investment modelling skills                                                              Goldman Sachs JBWere, Morgan
 •Excellent ability to analyse material                                                    Stanley, Macquarie Bank.
 •Strong communication skills

     Starting: $55,000 +
                                      INVESTMENT CONSULTING
        Related Electives
                                      Investment consultants advise the trustees of corporate and public retirement plans,
 No specific finance electives will   pension funds, and other organisations with a sizeable investment capital, on what
 help – acquire a broad range of      to do with their money. They have a similar goal to that of financial planners, but on
                      knowledge.      a completely different scale as they tend to deal with corporations more often than
          Main Employers
   Mercer Investment Consulting,
  Watson Wyatt and Russell Invest-
                    ment Group.

 INSURANCE                                                                                 Starting: $40,000+
 Major fields are motor vehicle insurance, health insurance, life insurance and proper-
 ty & casualty insurance. The main tasks involve helping individuals protecting them-
 selves by identifying and managing foreseeable life-threatening events. They also en-
 sure that customers understand their insurance requirements and clarify all choices       Related Electives
 available to help them come to decide on correct insurance policies.
                                                                                           Applied Corporate Finance
 Skills & Abilities:                                                                       FINS3641
 •Oral presentation skills                                                                 Security Analysis and Valuation
 •High order analytical skills as they are applying statistical and mathematical           FINS3640
 analysis.                                                                                 Investment Mgmt Modelling.
 •Communication skills as they are liaising with workplace representatives or people
 seeking insurance.

 Job Titles:
 •Underwriter, agent and broker, asset manager and customer service                        Main Employers
 representative.                                                                           AAMI, AMP, CGU, IAG, MBF and

UNSW Business Society Careers Guide 2009                                                                                   36
FINANCE -what are the fields?
                                                                                             Starting: $45,000
  MERGERS AND ACQUISITIONS                                                                   (+ bonus)
 Mergers and acquisitions activity has been growing dramatically in the last 7-8 years
 due to globalization impact and heavily growing economies. Mergers and acquisitions         Related Electives
 is a part of corporate finance dealing with the analysis of company value in case of        •FINS3625
 merger or acquisition. It has various sub branches such as:                                 Applied Corporate Finance

 •Due diligence - calculating value of the company and assessing the M&A impact
 •Transformation/implementation consulting - efficiency and economies of scope               Main Employers
 analysis in order to increase the efficiency of the business                                UBS, Deutsche Bank, Goldman
 •Post merger integration analysis - strategic analysis of the integration and assess-       Sachs, Credit Suisse, ANZ
 ment of implemented strategies

 Skills & Abilities:
 •Strong quantitative skills
 •Strategic and creative thinking.

     Starting: $50,000+
                                       PRIVATE EQUITY
       Related Electives               Work in government departments includes important roles in budgeting and col-
                                       lectPrivate Equity might be regarded as a type of strategy of a hedge fund, which
                    •FINS3625          means that a private equity acquires a company, restructures it and either re-sells it
      Applied Corporate Finance        privately or sells it to the public through an Initial Public Offering (IPO).

          Main Employers               Skills & Abilities:
Lazard Carnegie Wylie, KKR, Castle     Previous work experience in the business industry
    Harlan, Pacific Equity Partners

 RISK MANAGEMENT                                                                             Starting: $55,000+
 Having a successful risk management sector within any firm is pivotal to its financial
 wellbeing. A role in this field would require assessing, quantifying and mitigating risks   Related Electives
 for the firm. You may work in the following areas within risk management: credit, pru-      FINS3626
 dential capital and markets operational risk, internal compliance. Your main respon-        Int’l Corporate Governance;
 sibility is to take an independent view on all the material risk acceptance decisions       FINS3634
 for your company both within and outside Australia.                                         Credit Analysis and Lending
 Skills & Abilities:
 •Risk modelling skills                                                                      Options
 •Strong analytical ability

 Job Titles:
 •Risk analysts
                                                                                             Main Employers
 Also FINS3637 Wealth Mgmt Advice; FINS3640 Investment Mgmt Modeling and                     Big 4 Banks (CBA, ANZ, NAB, West-
 FINS3641 Security Analysis & Valuation may be useful.                                       pac) and Macquarie Bank.

UNSW Business Society Careers Guide 2009                                                                                    37
FINANCE -what jobs await me?
                                                                                           Starting: $40,000+
 Stockbrokers are regulated professional who buy and sell shares on behalf of clients      Related Electives
 for a fee. They may also offer investment advice regarding traditional investments        FINS3641
 such as shares, debentures, government bonds, listed property trusts, and even cash       Securities Analysis and Valuation
 managements trusts and property and equity trusts. They can even plan, implement
 and monitor your entire portfolio
                                                                                           Main Employers
 Skills & Abilities:                                                                       Employed by financial institutions,
 •Stockbroking is stress-intensive and involves working under pressure.                    stockbroking firms, and for invest-
 •Good analytical skills                                                                   ment and merchant banks. E.g.
 •Attention to detail.                                                                     Macquarie bank, ComSec.

 More information:

       Related Electives
                 Venture Capital     VENTURE CAPITAL
                                     Venture capital associates itself with private equity capital – that is, raising money
 or check out some tools used in     for firms that are at an early stage of inception with high-growth potential, but also
        Venture Capital analysis:    associated with high-risk. The need for venture capitalists results from the inability
                                     of such firms to raise funds traditionally through an IPO on a listed stock-exchange.
                      FINS3634       Venture capitalists play an integral role in facilitating economic development in vari-
     Credit Analysis and Lending     ous regions of the world, facilitating the financing process in situations where firms
                                     are unable to obtain bank loans – this is particularly true for small to medium sized
                      FINS3635       firms.
              Options, Futures &
              Risk Management        Skills & Abilities:
                                     •Managerial and technical expertise
                                     •Experience in the industry


UNSW Business Society Careers Guide 2009                                                                                   38
                Professional Recognition
There are a number of professionally recognised qualifications that can be obtained within the finance industry relevant to
finance majors. Whilst professionally recognised qualifications are not absolutely necessary for employment, generally speak-
ing they result in higher salaries and more positive employment outcomes.

Chartered Financial Analyst (CFA) Charterholder
The CFA Institute is the accreditor of this qualification and also awards the CIPM (Certificate in Investment Performance Mea-
surement). Both of these accreditations are valued by the financial services industry. More information about membership
for the CFA Society of Sydney can be found at:

Australian Securities and Investments Commission
(ASIC) and Chartered Financial Planner (CFP)
The UNSW BCom (Finance) program has been approved by ASIC authorised assessors as meeting the training requirements
for the RG 146 Tier 1 qualification. The RG 146 qualification represents the minimum requirements for an individual to com-
plete in order to provide financial planning advice regarding a range of financial products.

In order to meet the above training requirements, individuals must complete the following courses:

•FINS1612 Capital Markets & Institutions
•FINS2643 Wealth Management
•FINS2624 Portfolio Management
•FINS3637 Wealth Management Advice

Accreditation of FINS courses with the RG146 and the Financial Planning Association will further assist graduates to find
employment and begin the path to become a Certified Financial Planner (CFP). CFP certification represents the highest profes-
sional accreditation that can be achieved by a financial planner and is offered by the Financial Planning Association (FPA).

More details involving the CFP Certification process can be found here:

Financial Services Institute of Australia (FINSIA)

FINSIA is the leading membership organisation for all individuals working within the financial services industry and is open to
all individuals within the industry – accountants, bankers, economists and consultants alike. There are no specific academic
requirements for membership, though it is advantageous to be undertaking, or holding, a Bachelor of Commerce or Econom-
ics which would facilitate employment within the financial services industry – this is a primary requirement for admission to

More information about student membership can be found at:

UNSW Business Society Careers Guide 2009                                                                                    39
                                                                                              Bachelor of Commerce

     The Information Systems major is about the combination of people, processes, technology and data. It is
     a blend of business and computer science which requires understanding of both areas in order to com-
     municate the strategic needs of management. With the growth in the use of technology in organisations,
     information systems majors are becoming more necessary to the point where there is yet again a skills
     shortage in the information technology sector.

What are the requirements for an information systems major?
                      subjects which     For a B. Commerce (Information Systems), there are several options you can do and
There are FOUR core                      you need 3 electives if it is a double major and 4 electives if you are doing a single
                        dents qualifi-
give B.Commerce stu                      major:
                      alian Computer
cation with the Austr
            Society (ACS)                No prerequisites
                                         Supporting Business Management - INFS3604
                                         (strategic, tactical and operational decision and business management issues and
                                         the information systems and applications that underpin them)
    Info Systems in Business             INFS1602 and/or INFS1603
                                         Infrastructure and Security - INFS2607
                                         (IT infrastructure in a business environment, including inter-networked data commu-
                                         nications and distributed data processing)
           INFS1603                      Supporting Business Operations - INFS2685
   Business Data Management              (the management and application of business systems in the supply/ service chain
                                         as well as essential concepts and technologies which underpin business operations)
                                         Systems Delivery and Implementation - INFS2609
           INFS2603                      (The delivery and implementation of any new business system involves significant
      Systems Analysis and               change to an organisation and this course covers these techniques)
            Design 1                     Data and Information Management - INFS3608
                                         (understanding database application design/ management; practical experience us-
                                         ing formal database design in systems development; and understanding technologi-
             INFS2848                    cal issues of databases in modern IT infrastructure)
                                         Business Systems Security - INFS3774
         Info Syst Project
                                         (developing critical thinking/awareness skills in the review of concepts and tech-
           Management                    niques, undertaking case study exercises to better understand computerised security
                                         techniques of a rapidly evolving field)
                                         Business Systems Auditing - INFS3805
                                         (learn what business systems audit is and how it’s performed, computer forensics,
                                         and computer abuse/fraud auditing)

INFS2603 and/or INFS2848
Systems Analysis & Design 2 - INFS2611
(refine analytical skills for the evaluation of business systems users needs and requirements)

Implementation Workshop - INFS3605
(Students conduct a project to implement an information system using a commercial object-oriented programming language
eg. Java in a workshop environment.)

UNSW Business Society Careers Guide 2009                                                                                    40
What are the fields of an Information Systems Major?

Information systems majors are versatile in many different business sectors such as energy companies, hospitals, sports
teams, government, consulting groups, and not-for-profits. You may also work in various functional areas such as marketing,
sales, accounting, and finance. In all these jobs, you can draw from your business and technical training to help firms operate
and compete more effectively. This is achieved through the strategic use of information technology in team-based, project-
oriented environments involving high degrees of personal interaction with various stakeholders.

The Good Universities Guide lists the Australian School of Business as having the highest starting salaries in Australia for Busi-
ness & Management graduates ($55,005) Accounting graduates ($48,786) and Computing & IT graduates ($56,950).

Possible occupations
Applications Developer, Computer Programmer, Database Administrator, Internet Programmer, Network Administrator, Project
Manager, Software Developer, Systems Analyst, Technical Sales Rep.,Technical Support, Technical Writer, Web Master, or Web
Security Administrator

What jobs await me?

Possible employers
Accenture, Atlassian , Canon, Campbell Arnotts, Coca-Cola Amatil, Commonwealth Bank of Australia, CSC Australia Pty Ltd,
Deloitte, IBM, Investec, News Limited, NSW Department of Commerce, Oracle, Perpetual, QBE Insurance, Salmat, SAP, Zurich
Financial Services, Unisys and Westpac Banking Corporation and Security


Obtaining Professional Recognition

Why obtain Professional Recognition with the Australian Computer Society?
•Although the B. Commerce (Information Systems) majors will automatically meet the requirements of the recognised as-
sociation for Information & Communications Technology (ICT) Professionals attracts a large and active membership from all
levels of the ICT industry.

•Become a member of the Australian Council of Professions, the ACS is the public voice of the ICT profession and the guardian
of professional ethics and standards in the ICT industry.

UNSW Business Society Careers Guide 2009                                                                                       41
 One renowned employer.
 Two outstanding opportunities.

The Commonwealth Bank needs no introduction. As Australia’s largest financial
institution, our name is recognised around the globe for delivering innovative
products and services to over 10 million customers worldwide. Whether you’re
about to graduate or still studying, we’re offering two fantastic opportunities to
work at the Commonwealth Bank. Get an early taste of what it’s like to work with
us with our 10-week Summer Program, or if you’re ready to graduate, give your
career a head start with our Graduate Program.

2010/2011 Commonwealth Bank Summer Program
Program Outline                                                                  It could also open the door to your career within the
Open to penultimate year students, our 10-week Summer                            Commonwealth Bank Group. When you’re ready to
Program will give you first-hand experience in your core                          graduate, experience on our Summer Program will give
area of interest, backed up with exposure to the diverse                         you preference over other graduates.
activities of the entire Commonwealth Bank Group,
                                                                                  To be eligible to apply, you must:
› Colonial First State Global Asset Management
› Enterprise Services                                                              ✔ Be an Australian or New Zealand citizen or
                                                                                     permanent resident at the time of application;
› Financial Services (Accounting)
                                                                                   ✔ Be in your penultimate year of an undergraduate
› Human Resources
› Marketing and Communications
                                                                                   ✔ Have a weighted average mark of at least 60%.
› Institutional Banking and Markets
› Retail Banking Services
› Risk Management                                                                Applying is easy
› Wealth Management Actuarial                                                    Visit our website for key dates in the recruitment process,
› Colonial First State Investments                                               including application open and close dates.
› Corporate Financial Services                                                   Apply via our website at
› Business Products and Development
                                                                                 If you would like any additional information about the
Our Summer Program accepts only a limited number                                 program please email
of students. This gives you the benefit of dedicated                              or call the Graduate Program Team on 1800 448 880*.
attention, allowing you to gain real commercial
experience, develop your skills and build your business
knowledge. It’s more than just a taste of what we do – our
Summer Program will stand you in good stead, enhance
your CV and ensure you stand out from the crowd.                                 More opportunities over the page                        »

* This is a free call unless made from a mobile phone, which will be charged at the applicable mobile rate.
 Giving you a big head start.

2011 Commonwealth Bank Graduate Program
Program Outline                                                                  Application Requirements
Set your career in motion with our Graduate Program.                             We welcome graduates from a wide variety of disciplines,
You’ll enjoy full career support, with a thorough                                including: Business, Commerce, Economics, Finance,
introduction to the Commonwealth Bank - from who we                              Accounting, Actuarial Studies, Marketing, Arts, Social
are, to the way we work.                                                         Sciences, IT, Computer Science, Human Resource
                                                                                 Management, Industrial Relations, Mathematics and
And we don’t just throw you in the deep end. We’ll help
                                                                                 Statistics. If your program/major is not listed here, call
you make the most of every opportunity through a range
                                                                                 the graduate team to discuss which opportunity may
of activities, including:
                                                                                 be right for you.
› Welcome Week
› Professional business skills training
› Peer learning and support groups, including a buddy                             To be eligible to apply, you must:
  program                                                                          ✔ Be an Australian or New Zealand citizen or
› National Graduate Forum                                                            permanent resident at the time of application;
› Volunteer opportunities within the community                                     ✔ Have completed your degree in 2008 or 2009,
› Social activities and corporate sports events                                      or be completing your degree in 2010;
› Mentoring from our leaders                                                       ✔ Have a weighted average mark of at least 60%.
› Development projects
› Targeted learning, networking and opportunities to                             Applying is easy
  meet key members of our team                                                   Visit our website for key dates in the recruitment process,
                                                                                 including application open and close dates.
We accept graduates from a wide variety of disciplines,
providing experience across a range of roles. We don’t                           Apply via our website at
expect you to know which direction you’d like your career                        If you would like any additional information about the
to take so we provide opportunities to work in a variety                         program please email
of areas, broadening your skills before you decide on the                        or call the Graduate Program Team on 1800 448 880*.
role that suits you best.

* This is a free call unless made from a mobile phone, which will be charged at the applicable mobile rate.
                                                                                        Bachelor of Commerce

    International Business is a rapidly growing field dealing with the development, strategy and management
    of multinational organisations. People are no longer islands separated from the rest of the world, and
    doing business nowadays is becoming increasingly an international exercise. Business leaders and pro-
    fessionals of the future can almost inadvertently be expected to deal with the problems of doing business
    and managing organisations in a complex and uncertain global business environment.

    The International Business major provides you the opportunity to study:

    •the globalisation of business
    •cross-cultural management
    •the development and management of multinational enterprises
    •international business strategy for both large and small organisations operating internationally
    •international entrepreneurship
    •business in the Asia-Pacific region and;
    •international human resource management.

What are the requirements for an international business major?
Sample program                                               Options
Bachelor of Commerce – double major (International           At least one option must be chosen from List A
Business and 2nd business major)
                                                             •MGMT1001 Fundamentals of Management
Year 1                                                       •MGMT2105 East Asian Business Enterprise
•3 core commerce courses per sememster*                      •MGMT2106 Comparative Management Systems
•MGMT1101 Global Business Environment                        •MGMT3702 International Hrm Practice
•1 elective International Business course
                                                             Options List B
Year 2                                                       •MGMT2002 Managing Business Communication
•MGMT2101 International Business and Multinational           •MGMT2703 International Employment Relations
Operations                                                   •MGMT2725 Career Planning & Management
•MGMT2102 Managing Across Cultures                           •MGMT3708 Research
•1 elective International Business course
•4 courses for 2nd business major
•General Education course/s

Year 3                                                       •Methods in Empl& Mgmt
•MGMT3101International Business Strategy                     •MGMT3721 Negotiation Skills
•MGMT3102 Asia-Pacific Business
•3 courses for 2nd business major
•2 elective courses from the Australian School of Business
•General Education course/s

Honours is optional and is done in Year 4.

UNSW Business Society Careers Guide 2009                                                                        44
What jobs await me?

Due to the versatile nature of the major, International Business graduates are employed across a spectrum of corporate activ-
ity ranging from manufacturing, through to financial and professional services and government agencies. Industries that have
employed International Business graduates in the past include:

 Industries                                                    Examples of Companies
 Management consulting firms                                   Accenture, Booz Allen Hamilton Inc, McKinsey & Company
 Australian based companies                                    Qantas Airways Ltd, Sydney Water
 Foreign based multinational firms                             Procter & Gamble, American Express Company, Xstrata plc,
                                                               Siemens AG
 Telecommunication companies                                   Telstra Corporation Ltd
 Financial and professional services                           Citigroup Inc, Deutsche Bank AG, HSBC Group, Pricewater-
                                                               houseCoopers, Macquarie Bank Ltd, Towers Perrin
 Government                                                    The Department of Foreign Affairs and Trade, Australian
                                                               Trade Commission
 Travel and tourism                                            Hilton Hotels Corporation
 Technology                                                    IBM Australia Ltd, Sony Australia Ltd

International Business graduates have gone on to take up various positions, both managerial and operational, in multinational
or trans-national organisations.

Graduate positions include:
 •Asset Management Trainee                                     •International Equity Officer
 •Business Analyst                                             •International Marketing Officer
 •Cross-Cultural Advisor                                       •International Trade Officer
 •Export and Import Officer                                    •Policy Advisor
 •Global Product Coordinator                                   •Purchasing Officer
 •Government Official                                          •Purchasing Support Coordinator
 •International Business Strategist                            •Research Analyst

TESTIMONIAL:                                 major?
                            ational business
Why did you choose an intern                                                          For additional information
                                                                                       visit the following links:
   I’ve always been interested in understanding how corpora-               
   tions operate and the added scope of an international context                 
   sounded too appealing to pass up. I have found my studies
   in international business to be both intellectually stimulating        
   and enjoyable.                                                                   business/international-business/

                  How useful do you see the
                                            skills you have developed
                                                                      being in your future caree
                       “Over the past two years I have been able to expa
                                                                          nd my understanding of the complexities of
                       international transactions and the vast cultural
                                                                        differences that exist between nations. I aim
                      to pursue a career in corporate law and already
                                                                        I can see how the skills of research, analysis
                      and presentation developed thus far will put me
                                                                         in good stead for any task I am set.
                      I highly recommend students wishing to pursue
                                                                         a career in business or who have a general
                      interest in world affairs consider this major.”

                  Jacob Mills; 3rd year Comm
                                            erce/Law Student

UNSW Business Society Careers Guide 2009                                                                                  45
                                                                   Bachelor of Commerce / Economics

Management .
     Management involves planning, delegating, monitoring, organising, and budgeting. This ensures that or-
     ganisations are kept up to date in a dynamic business environment, and on track to achieve their goals.
     Management is multi-disciplinary, given that graduates are expected to solve problems and operate in a
     variety of environments, especially ones that are constantly changing.

What are the requirements for a Management major?
This major can be studied under the UNSW program ‘Management - MGMTA13502’ as part of the Commerce and
Economics degrees.

                                                  Options List
   Required Course List
                                        •MGMT2102 Managing Across Cultures
           Fundamentals of
            Management                  •MGMT2106 Comparative Management Systems

          MGMT1002                      •MGMT2718 Human Resource Management
  Manag. Organisat. Behaviour
                                        •MGMT2725 Career Planning & Management
           Manag. Innovat.              •MGMT3702 International Hrm Practice
           Organis. Chang
                                        •MGMT3708 Research Methods in Empl & Mgmt
       Managing Business                •MGMT3721 Negotiation Skills
                                        •MGMT3728 Managing Pay and Performance
   I’national Business Strategy         •MGMT3729 Managing Workplace Training

Fields of Management
 Project Management                                                              Starting: $56,000
                                                                                 (In the IT sector)
                                                                                 Main Employers
  •Planning, executing and closing projects                                      •IT organisations
  •Managing the cost, time and scope of projects                                 •Health services
  •Maintaining the mutual interaction of relevant parties
  •Recruiting teams, and allocating tasks



UNSW Business Society Careers Guide 2009                                                                       46
Management Fields
                                                                                     Starting: $40,000
 Management consulting
                                                                                     Main Employers
 Tasks                                                                               •Consultancy firms
                                                                                     •Government departments
 •Studying an organisation’s systems
 •Assessing work methods
 •Improving productivity and efficiency
 •Interpreting information in reports & records
 •Writing reports and making recommendations
 •Introducing new systems and procedures


 •Comprehension of business processes

          Starting: $40,000          Human Resources
           Main Employers
  •Property and business services    •Advertising job vacancies
      •Government departments        •Executing selection processes
   •Health & community services      •Determining any training requirements
             •Retail organisations   •Maintaining a skilled work force
                                     •Facilitating personal and career development
                                     •Organising pay and super
                                     •Ensuring a fair and safe workplace


                                     •Balancing competing claims of stakeholders

 Operations Management                                                               Starting: $35,000
                                                                                     (In the Hotel Area)

  •Directing a company’s operations                                                  Main Employers
  •Budgeting                                                                         •Hotels
  •Ensuring compliance with regulations                                              •Commercial organisations
  •Assessing a company’s products
  •Maximising operational efficiency
  •Seeking to lower costs of production
  •Monitoring production & distribution
  •Gathering sales information
  •Researching customer trends



UNSW Business Society Careers Guide 2009                                                                         47
Management Consulting.
  Management consultants are hired to help clients improve their organisation’s performance. This means
  you’ll be analysing client’s strategy and operations and then reporting to management on how they can im-
  prove their business, then working with the client to help them implement the changes.
  This may involve anything from helping a major bank decentralise its management structure to optimizing
  store layouts, or advising the government on its nuclear waste policies.

                                                          What are the differences
   What are firms looking for?
                                                           between the firms?
                                                       While there is little difference in the work done by the Big Four or the
 Firms take graduates from any background, in-         investment banks, there are several important differences between the
 cluding non-business backgrounds. This is good        approaches of different management consultancies.
 if you don’t want to be restricted by you major,
 but means that the application process is very        Operational / strategic focus
 competitive. The graduate attributes each firm        While there is always some overlap between these areas (strategic
 seeks varies slightly, however the following are
                                                       changes must be implemented in the firm’s operations, and operational
 common to most firms:
                                                       changes can create new strategic opportunities), some firms will tend to
 •Strong problem solving skills                        focus more on the operations of their clients, while others will do more
 Management consultants are only called in             high level strategy work for their clients.
 when a company is not achieving the results it
 expects. As a result the central role of a manage-    Client facing / office based
 ment consultant is to solve problems for their cli-   Most consultancy firms have adopted the 4 and 1 model. Their consul-
                                                       tants spend 4 days per week at the client site, working closely with the

 •High achievement                                     client, and return to the office for a common ‘administrative’ day. In this
 Management consultancy is a results driven            type of firm, you will get to work in a team which includes several consul-
 business, and so firms look for graduates who         tants as well as employees from the client.
 have demonstrated a drive to achieve results in
 their activities.                                     Other firms tend to do a majority of the work at the office, travelling to
                                                       the client only when needed.
 •Strong communication/personal skills
 Graduates spend a majority of their time work-
 ing with clients and in teams. Firms are looking      Government work
 for people who will work well in a team with other    For some firms, one of their largest clients is the government. All gov-
 consultants and with clients                          ernment departments, at all levels of government, look to consultants
                                                       to improve efficiency and streamline processes. Consultancy firms can
 •Leadership                                           also be actively involved in providing advice on restructuring and reform.
                                                       For some, getting a chance to be actively involved in government policy
                                                       is an attraction, but others may not wish to be so familiar with their
 Every client’s business is different, and consul-
 tants work in a broad range of industries, so         Canberra hotel room.
 firms are looking for graduates who are willing to    However some firms also have a policy of not accepting government
 re-learn everything each time they meet a new         work, feeling that it is too difficult to achieve lasting results in this area.

UNSW Business Society Careers Guide 2009                                                                                           48
Management Consulting
 Career Path
  As a graduate you will start your career as an associate consultant. You will be actively involved in client teams, and
  will generally get a chance to work across a broad range of industries. After about three years most firms require you to
  take a sponsored MBA at one of the top business schools. Other firms also encourage their staff to undertake a second-
  ment in another company. After graduate school you will likely return as an associate to leads areas of the engagement.
  However a large number of consultants also choose to go and work for other companies at this stage.

  Interview Process
   The interview process for management consulting is quite unique. The interview process is based on a case, which you
   are required to work through in the interview. These cases are based on real world business problems, and will involve
   both qualitative and quantitative questions. Examples include calculating the revenue of a hotel, or working out the
   costs of a new line of beer.

   All firms will offer example case studies for you to try before your interview, some also offer practice days where you
   will have the opportunity to get some tips before the interview.

               Professional Recognition
                              Institute of                                             Australian Institute of
                       Management Consultants (IMC)                                 Project Management (AIPM)
                  The IMC is the professional body representing manage-
                                                                                  The AIPM is the peak national body for the
                  ment consultants in Australia. It provides professional
                                                                                  project management profession. It awards
 Description      development programs and promotes the profession of
                                                                                  certification through the Registered Project
                  management consulting. It awards the Certified Manage-
                                                                                  Manager Program.
                  ment Consultant (CMC) designation.
                                                                                  Successful candidates receive recognition
                                                                                  from AIPM and its organisations for their proj-
                  An IMC designation gives the person international, for-
                                                                                  ect management and technical capabilities.
                  mal, and independent recognition of their competency
                                                                                  They are also included in the Register of Proj-
 How does it      and experience for the profession of management con-
                                                                                  ect Managers. Certification has three levels:
   help?          sulting. Such a designation is highly respected by clients,
                                                                                  Certified Practising Project Practitioner, Certi-
                  since the person is presupposed to have a great level of
                                                                                  fied Practising Project Manager, and Certified
                  professional competency.
                                                                                  Practising Project Director. These help the
                                                                                  candidate focus their career goals.

                  To become a CMC, the candidate must have a relevant
                  professional academic qualification, three years experi-        Candidates must have membership of AIPM,
    How to        ence as a management consultant, experience in all ele-         and evidence of experience in projects that
                  ments of the consulting life cycle, clients that will endorse   satisfy the Competency Standard (PCSPM)
                  them, and membership of the Institute of Management             statements. Candidates must complete the
professionally    Consultants.                                                    RegPM online application form, contact and
 recognised?      The candidate then has to fill out an application and at-       work with an assessor, and complete an as-
                  tend an interview. Finally reference checks with the can-       sessment.
                  didates’ nominated clients will be conducted.

UNSW Business Society Careers Guide 2009                                                                                         49
What are you looking for as you start your career?

Do you want to create breakthrough                   Exhibit pragmatism and common            Training
strategies?                                          sense
                                                                                              At Bain you will receive the training and
Are you ready to tackle the toughest                 Are collaborative team players           mentoring necessary to perform at your
operating problems?                                                                           best. Every new graduate receives a full
                                                     Have strong interpersonal
                                                                                              month of intensive training in their first
You can do this at Bain.                             and communication skills
                                                                                              year - the first two weeks in the Sydney
Our business is making companies                     Are resourceful and creative             office and the second two weeks in the USA
more valuable.                                                                                – with peers from offices around the globe.
                                                     Can commit and are highly
Today, we are one of the world’s leading             self motivated                           Regular training sessions throughout
strategy consulting firms with                                                                 the year and constant “on-the-job”
                                                     Exude energy and enthusiasm
individuals from varied backgrounds                                                           coaching from colleagues and mentors
in offices around the globe.                      Graduate recruitment                         supplements this.

We work with top management teams                Associate Consultant positions               Career development
to generate substantial, lasting financial        are available each year, across all
impact.                                                                                       We believe in flexibility, and offer an
                                                 disciplines. There are two commencement
                                                                                              enriching learning environment. Within
We offer practical business experience,          dates, September and February.
                                                                                              Australia we have offices in both Sydney
not textbook theory.                                                                          and Melbourne.
                                                 Post graduate recruitment
Our people work in every industry sector                                                      We encourage inter-office transfers as an
                                                 Post-graduate students are encouraged
with a variety of clients, from leading global                                                important part of professional development,
                                                 to apply.
corporations to high-growth start-ups.                                                        and in recent years our Associate
You’ll help management make the big              Recruitment process                          Consultants have worked in Boston, Tokyo,
decisions that transform the company’s           Applications are made online via             Johannesburg, San Francisco, Seoul, Los
future.                                 where you will                  Angeles, Dallas, London, New York and
                                                 be asked to include your resume (with        Stockholm.
We are passionate about delivering results.
                                                 typed academic results), cover letter        Your career at Bain will set the stage
We are passionate about developing               and geographical preference.                 for endless opportunities.
our people.
                                                 The closing date for applications
Desired skills and attributes                    is mid-March.                                                              Contact details

Bain & Company seeks to employ strong            Interviews consist of case study questions                               Melissa Robertson
                                                                                                                  Snr Recruiting Coordinator
performing graduates who:                        and general discussion.
                                                                                                                             Bain & Company
    Have a proven ability to think               For more information on case study                                Level 22, 126 Phillip Street
                                                 interviews, visit www.                           Sydney, NSW, Australia, 2000
    logically and solve complex
    business problems                                                                                                     Tel: 612 9024 8600
                                                                                                                          Fax: 612 9024 8500
Leszek Golabek
Associate Consultant
Leszek joined Bain after graduating in
Exonomics and Law.
“The people I work with are the best and
brightest in the business and are always
there to provide coaching and mentoring.
There are few other workplaces like this.”

Michael Verhoeven
Senior Associate Consultant
Michael joined bain after graduating in
Law and Engineering with Honours.
“The analytical skills and logical thinking
I developed in my Engineering degree
have been put to the test at Bain. It’s been
a great way to extend that education and
apply it to the business world.”

Kate Woolley
Senior Associate Consultant
Kate graduated from the University of
Melbourne with Bachelor of Science and
Bachelor of Law.

“The level of responsibility an AC is given
at Bain is unparalleled. You are immediately
given “real” work which makes a difference
on a daily basis working with the client in
their office.”
                                                                                           Bachelor of Commerce

   At UNSW, a major in Marketing exemplifies the banner of energy and creativity that one word inspires. Mar-
   keting encapsulates diversity and this extends to the potential career paths that could be taken. Career paths
   can range from stopping traffic with billboards promoting the next designer fashion show, to stopping people
   in their tracks with the opening of the newest fast-food joint. It all comes under the one umbrella of ‘market-

   Being a marketer, your responsibilities can vary; examples including the managing public relations by han-
   dling the media frenzy in the face of major events and designing visual merchandise in retail outlets. Further
   examples include the delivering products such as nappies and dog food to the consumers and research-
   ing why exactly people prefer Starbucks over Gloria Jeans. The key aspects of marketing is understanding
   consumer needs and how to transform these into consumer satisfaction, value and profits to build lucrative
   relationships with customers, suppliers and distributors.

What are the requirements for a Marketing major?
Marketing is offered to students who enrol in a commerce, economics, services marketing or social sciences degree. This
proves its versatility in complementing your tertiary studies because marketing is applicable across all sectors in a global
context, from telecommunications to the tourism industry. A major in marketing will particularly complement business studies
in Finance, Management, International Business and Information Systems.

The UNSW School of Marketing offers the following undergraduate programs in Marketing:

A combined degree entails taking courses from two schools in different
faculties, which may be included in the following:                         •Bachelor of Commerce
                                                                           & Bachelor of Economics in Marketing
 Course                                             Duration (yrs)
 Materials Science/Commerce 3136                         5.5
 Social Science 3420                                      3
                                                                           •Bachelor of Commerce in Services
 Commerce 3502                                            3                Marketing- Tourism and Hospitality
 Commerce/Economics 3521                                  4
 Commerce/Arts 3525                                       5                This is a 4-year double major degree program,
                                                                           which allows you to undertake an optional
 Economics/Arts 3526                                      5
                                                                           3rd major, which may be within the Australian
 Commerce/Social Science 3527                             5                School of Business or the School of Languag-
 Economics/Social Science 3528                            5                es and Linguistics in the Faculty of Arts and
 Commerce/Science 3529                                    4                Social Sciences.
 Commerce (International) 3538                            4
 Commerce (Liberal Studies) 3539                          4
 Economics 3543                                           3
 Services Marketing- Tourism and Hospitality              4
 Software Engineering/Commerce 3653                       5
 Engineering/Commerce 3715                               5.5
 Science 3970                                             3
 Computer Science 3978                                    3
 Commerce/Law 4733                                        5

UNSW Business Society Careers Guide 2009                                                                                   52
Key Marketing Subjects
             Elective                                 Topic & Skills                 Complements
                                       •Direct marketing                          MARK2055
                                       •Personal selling                          Services Marketing and
                                       •E-customer                                Management
           MARK1014                    management
 Customer Relationship Management      •Commercial                                MARK3072
                                       negotiation                                Advanced Consumer Be-
                                       •Loyalty and                               haviour
                                       retention marketing
                                       •Service encounter, failure and recovery   MARK1014
                                       •Servicescape                              Customer Relationship
             MARK2055                  •Customer service                          Management
 Services Marketing and Management     •Service quality
                                       •Customer satisfaction
                                       •Yield management
                                       •International marketing strategies        MARK3084
                                       •Global branding                           E-Marketing
                                       •Marketing management across borders
  International and Global Marketing
                                                                                  Brand Management
                                       •Consumer choice                           MARK2014
           MARK3072                    •Attitude formation                        Customer Relationship
   Advanced Consumer Behaviour         •Learning                                  Management
                                       •Consumption experience
                                       •Technology innovation                     MARK3071
                                       •Communication strategies                  International and Global
            E- Marketing
                                       •Marketing positioning and segmentation    Marketing
            MARK3091                   •Innovation and Entrepreneurship           MARK3092
         New Product and               •Product Markets                           Brand Management
      New Service Development          •Market research techniques
                                       •Launching new brands                      MARK3091
                                       •Brand and line extensions                 New Product and
            MARK3092                   •Product life- cycle                       New Service Development
         Brand Management              •Brand alliances
                                       •International branding                    MARK3071 International
                                       •Brand metrics/audits                      and Global Marketing

UNSW Business Society Careers Guide 2009                                                                     53

What are the different fields of your

Advertising &                                        Retail &
Public Relations                                     Customer Services
 You are responsible for using your skills and       Do you thrive on interacting with people in a fast-paced en-
 innovation to create promotional campaigns          vironment?
 that will get people excited about the product.
                                                     If you have ever shopped and/or worked in David Jones or
 We’re talking about the “WOW” factor – when         Myer during the Christmas rush, then you will understand
 you can’t seem to turn to the next page of a        the importance of this service-oriented profession. When
 magazine and/or keep your eyes on the road          you walk into one of these stores, you are not just paying for
 when you’re driving past a billboard.               the bag you’ve been eyeing for the past month; you are also
                                                     expecting a pleasant service experience.
 On the PR side, you help to manage the per-
 ceptions of brands and their products, from ar-     Retailers and service organisations are ultimately respon-
 ranging speeches to liaising with the media.        sible for fulfilling that ideal.
 Companies in this field include Saatchi &           Consumer services and retail organisations include Qantas,
 Saatchi, Ideaworks, BMF Advertising, Trend-         Coles-Myer, McDonalds, Tourism NSW and hotel chains like
 haus and Vertical Leap Marketing.                   the Hilton and Novotel.

 Market Research                               Product                                  Non-profit
You are to provide the means of an            Management
answer to a question.                                                           Marketing is not restricted to
                                                                                working for companies to pro-
                                        Your role is to market and develop      mote and sell their product.
Market researchers strive to dis-
                                        products from luxury goods to ba-
cover the reasons that drive our
                                        sic amenities.                          There are many non-profit organ-
consumer choices, such as why
we choose to satisfy our morning                                                isations who require your skill
                                        This occupation requires you to         and expertise as well.
caffeine cravings from Starbucks
                                        be both the tactical and strategic
over Gloria Jeans.
                                        core of the business in order to        You are usually given the oppor-
                                        strengthen the brands and build         tunity to perform all the responsi-
They apply methods including
                                        a connection with the customer’s        bilities found in other marketing
surveys, mystery shopping, focus
                                        mind.                                   professions, allowing you to re-
groups and new product demon-
strations to help understand the                                                ally make a difference and boost
                                        Consumer goods companies in-            your marketing experience while
behaviour of the target market.
                                        clude Unilever, Arnott’s, Canon,        you are at it.
                                        Kellogg’s and Nintendo.
Market research companies and
advertising agencies include                                                    Companies include RSPCA,
Clemenger BBDO, Roy Morgan Re-                                                  World Vision, Unicef Australia
search, Chieftain Marketing, Nine-                                              and The Smith Family.
dots Marketing, Digital Cadet, Ac-
centure and The Communications

UNSW Business Society Careers Guide 2009                                                                          54

       Testimonial !
       At the start of this degree, I thought marketing was purely about advertising and putting big ideas out
       there. Now I understand that marketing encompasses much more than having a big imagination, and it
       involves equipping yourself with invaluable skills that are relevant across professions, such as teamwork,
       flexibility and presentation skills. Without these skills, you wouldn’t be able to even make it to pitching
       your great ideas.

       My degree involved studying at Kenvale College of Hospitality and Management in first-year. Upon com-
       pletion of your core Commerce subjects, you receive certificates in hospitality and events management,
       which verify your knowledge and commitment to the industry. It is also a requirement to complete rel-
       evant work experience during your course of study, which is a great way to obtain industry contacts and
       get your foot into the door.

    Stephanie Lau, BCom
                       : Services Marketing in
                                               Tourism    and Hospitality, 3rd Ye

What sort of jobs awaits me in my major?
•Advertising Managers create, plan and execute advertising strategies by communicating with agencies to develop
a product or brand. They are also responsible for allocating budgets, managing specialist staff and developing sales
support material.

•Brand/Product Managers administer the marketing of a company’s brand and products by creating new products,
determining the types of suitable promotion, the price of the products and coordinate the brand image in the market
against competitors.

•Marketing Managers coordinate the activities across all departments of the company that are directed towards
marketing. They are also in charge of creating corporate marketing plans to propose potential campaigns, as well as
working with specialists such as production managers, accountants and technical experts.

•Marketing Service Managers provide supervision and support to the team of sales specialists by supplying sales
material, processing customer enquiries and planning promotional events.

•Market Researchers try to unveil why customers buy the products they buy, by observing trends, products and the
market in an attempt to increase sales or improve customer satisfaction. This is done by combining primary and sec-
ondary research to provide the means in providing answers to managerial questions.

•Market Research Analysts organise, examine and interpret market research findings in order to answer the ques-
tions of who, what, how and why.

•Sales Managers coordinate the activities and tasks of the company’s sales team, and responsibilities like in the
product distribution, sales targets/budgets, training/rewarding staff and sales forecasting.

•Electronic Commerce Managers coordinate the marketing activities that project the company’s image over the
Internet and other electronic media. Tasks may include online advertisements and customer communication.

•Tourist Information Officers/Tourism Managers are in charge of managing a tourism information centre, from
training and developing staff members to the provision of tourist services. They may also communicate industry infor-
mation and initiatives to the media and community groups, as well as implement tourism marketing strategies.

•Media Planners/Publicity Officers plan, organise and purchase advertising space that strategically matches the
company’s marketing objectives and reaches the intended target audience, such as placing ads on TV, magazines or
on billboards.

UNSW Business Society Careers Guide 2009                                                                             55
              Professional Recognition
Australian Marketing Institute
Member Benefits include:

•Professional development in the marketing profession through national and state programs

•The Certified Practising Marketer (CPM) qualification, which is a professional industry benchmark and verifies that
you are a professional marketer with extensive experience and formal qualifications. It defines excellence and pro-
motes the profession of marketing by acknowledging qualified marketing practitioners

•Exclusive access to industry marketing metric resources

•Annual AMI awards for marketing excellence, including the Sir Charles McGrath award, the highest honour bestowed
by the profession

•Comprehensive range of marketing events and government seminars

The UNSW Master of Marketing program is an advanced program that matches a research-based approach to learn-
ing with contemporary marketing issues, and fulfils the educational requirements in order to apply for the Certified
Practising Marketer qualification.

Opportunities for Advancement
A major in Marketing is a multifaceted and resourceful asset across a diverse range of industries and professions,
from managing airlines and international hotel chains to marketing consulting and development at different govern-
ment levels.

One of the notable achievements from fellow marketing alumni took place back in 2005 when Hilton Hotels hosted
the national “Elevator Graduate Program.” This was designed to recruit top graduates and fast-track these candidates
to senior leadership and management roles within 6 years of graduation, cutting more than half the time it tradition-
ally takes for graduates to work from the bottom. Of the four candidates that were selected, three were graduates
from UNSW, which verifies the lucrative opportunities that a knowledge and experience in marketing can provide.

Additional Information
  The University of New South Wales, School of Marketing

  The Australian Institute of Marketing

  UNSW Marketing Society

UNSW Business Society Careers Guide 2009                                                                          56
As with most publications, this year’s Careers Guide is the result of the joint effort of many individuals who have very
generously donated their time and energy to make sure that UNSW Business students will know exactly what to do
when the time comes to choose majors, make elective choices or look for a job.

Firstly, a big thank you goes out to our amazing team of talented and enthusiastic student writers from all fields of
commerce and economics who kindly contributed their knowledge and experience to their respective subject areas
which meant that this year’s Guide was much more informative and comprehensive than previous Guides.

The next thank you is to the UNSW Business Society Careers Director Jack Zeng and Publications Director Larissa Lee
Davis, who oversaw the whole process of producing the Guide and ensured that everything ran smoothly.

We would also like to thank Pasha Rayan for the fantastic design and layout which makes the Guide much more in-
teresting to read!

Lastly, we would like to thank everyone else who was involved in the production of the Guide from the Sponsors to the
various UNSW societies who wrote features, your support is much appreciated and has not gone unnoticed.

Yvonne Lam

Careers Guide Editorial Team 2009

    Christine Chan                      Greg Loutzik                          Lesley Chan
                                                                              Grace Huang
    Jennifer Chowdhury                  Nicholas Ng
                                                                              Yvonne Lam
    Yun Chen                            Wen Xi Qian                           Julia Zboromirsky
    Andrew Craig                        Alain Teh
    Sandy Do                            Karen Wang
    Marshal Gu                          Wai Ken Wong                       Design and Layout
    Thomas Hough                        Alice Xiao                            Pasha Rayan
    Nicholas Leung                      Jessy Wang
    Henry Liu                                                             UNSW
                                                                          Business Society

   UNSW Actuarial Society                                                     Careers Director
                                                                              Jack Zeng
   UNSW Marketing Society
                                                                              Publications Director
   UNSW Careers and Employment                                                Larissa Lee Davis

                                This Student Club publication is proudly supported by Arc

UNSW Business Society Careers Guide 2009                                                                             57
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