Electronic Commerce Nonhlanhla Shongwe 698470726
Introduction
Mission statement
Product
Business model
SWOT Analysis
Conclusion
Google
◦ is a global technology leader focused on improving
the ways people find and use information
History
◦ Started in January 1996 by Larry Page and Sergey
Brin
◦ Build a search engine that could analyze the
relationships between websites
◦ It was called BackRub
Mission
◦ To organize the worlds information and make it
universally accessible and useful
◦ To developed a new approach for online search
◦ To maintain the world's largest online index of
websites and other content
◦ Make this information
freely available
nearly instantly
Products and services:
◦ Google Web Search
◦ Google Desktop
◦ Google Scholar
◦ Google Mail
◦ Google Orkut
◦ Google Earth
◦ Google News
◦ Google Finance
◦ Google Maps
◦ Google Enterprise
Google primarily generates revenue by
delivering relevant, cost-effective online
advertising
◦ AdWord
Allows advertisers to display their advertisements in
Google content network, through either a cost-per-click
or cost-per-view scheme
◦ AdSense
Allows website owners to display these advertisements on
their website, and earn money every time ads are clicked.
How Google Makes money
◦ The majority of Google’s revenue comes from
advertising
Advertisers are increasingly turning to the Internet to
market their products and services
Google AdWords
Enables advertisers to deliver relevant ads targeted to search queries
or web content to potential customers across Google sites and
through the Google Network, which consists of content owners and
websites
Google
◦ Is one of the successful companies that uses e-
commerce
◦ Is still improving its ranking algorithm
◦ Has potential of venturing to other businesses
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