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Google Inc presentation Powered By Docstoc
					Electronic Commerce   Nonhlanhla Shongwe   698470726
   Introduction
   Mission statement
   Product
   Business model
   SWOT Analysis
   Conclusion
   Google
    ◦ is a global technology leader focused on improving
      the ways people find and use information
   History
    ◦ Started in January 1996 by Larry Page and Sergey
      Brin
    ◦ Build a search engine that could analyze the
      relationships between websites
    ◦ It was called BackRub
   Mission
    ◦ To organize the worlds information and make it
      universally accessible and useful
    ◦ To developed a new approach for online search
    ◦ To maintain the world's largest online index of
      websites and other content
    ◦ Make this information
      freely available
      nearly instantly
   Products and services:
    ◦   Google   Web Search
    ◦   Google   Desktop
    ◦   Google   Scholar
    ◦   Google   Mail
    ◦   Google   Orkut
    ◦   Google   Earth
    ◦   Google   News
    ◦   Google   Finance
    ◦   Google   Maps
    ◦   Google   Enterprise
   Google primarily generates revenue by
    delivering relevant, cost-effective online
    advertising
    ◦ AdWord
       Allows advertisers to display their advertisements in
        Google content network, through either a cost-per-click
        or cost-per-view scheme
    ◦ AdSense
       Allows website owners to display these advertisements on
        their website, and earn money every time ads are clicked.
   How Google Makes money
    ◦ The majority of Google’s revenue comes from
      advertising
      Advertisers are increasingly turning to the Internet to
       market their products and services
      Google AdWords
        Enables advertisers to deliver relevant ads targeted to search queries
         or web content to potential customers across Google sites and
         through the Google Network, which consists of content owners and
         websites
   Google
    ◦ Is one of the successful companies that uses e-
      commerce
    ◦ Is still improving its ranking algorithm
    ◦ Has potential of venturing to other businesses
Thank You for your Attention

				
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posted:11/28/2011
language:English
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