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Home Laundry Appliances in South
Africa
联系购买电话：010-82863480 公司名称：佐思信息 公司地址：北京市海淀区
苏州街 18 号院长远天地大厦 A2 座 1008-1 室（100080）
2011.2
摘要
About this Report
This Euromonitor market report provides market trend and market
growth analysis of the Home Laundry Appliances industry in South
Africa. With this market report, you’ll be able to explore in detail
the changing shape and potential of the industry. You will now be
able to plan and build strategy on real industry data and projections.
The Home Laundry Appliances in South Africa market research report
includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted
in-country
Our market research reports answer questions such as:
* What is the market size of Home Laundry Appliances in South
Africa?
* What are the major brands in South Africa?
* What is the average volume capacity for washing machines in
South Africa?
* Has there been a shift from front loading to top loading
washing machines?
* What is the sizing of automatic versus semi-automatic washing
machines in South Africa?
Why buy this report?
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development,
sales and supply functions
This industry report originates from Passport, our Consumer
Appliances market research database.
Each report is delivered with the following components:
Report: PDF and Word
Market statistics: Excel workbook
Sample Analysis
TRENDS
* Attributed to the cold and wet weather conditions experienced
in 2010, tumble dryers saw a sharp increase in volume sales of 10%.
Ventilator automatic tumble dryers account for 94% of all models sold,
showing the unpopularity of condenser machines.
COMPETITIVE LANDSCAPE
* LG, Defy and Samsung are the most popular brands, with Samsung,
LG, Kelvinator and Whirlpool being most heavily marketed by mass
discounters which sell them at promotional prices for the majority of
the time. Whirlpool is being categorised as the most expensive brand,
while sales managers opt to recommend Kelvinator from Electrolux to
middle-income consumers.
PROSPECTS
* Home laundry appliances is predicted to grow at a CAGR of 4% in
volume terms and virtually stagnate in constant value terms over the
forecast period. It should be noted that as with refrigeration
appliances, home laundry is recovering from a period of recession
when it took a tremendous knock and the high growths rates of 2010,
and that are expected in the near future, are signs of recovery. A
return to the sales volumes of years prior to 2008 will take a while.
目录
Table of Contents
Home Laundry Appliances in South Africa - Category Analysis
HEADLINES
TRENDS
• Attributed to the cold and wet weather conditions experienced in
2010, tumble dryers saw a sharp increase in volume sales of 10%.
Ventilator automatic tumble dryers account for 94% of all models sold,
showing the unpopularity of condenser machines.
COMPETITIVE LANDSCAPE
• LG, Defy and Samsung are the most popular brands, with Samsung,
LG, Kelvinator and Whirlpool being most heavily marketed by mass
discounters which sell them at promotional prices for the majority of
the time. Whirlpool is being categorised as the most expensive brand,
while sales managers opt to recommend Kelvinator from Electrolux to
middle-income consumers.
PROSPECTS
• Home laundry appliances is predicted to grow at a CAGR of 4% in
volume terms and virtually stagnate in constant value terms over the
forecast period. It should be noted that as with refrigeration
appliances, home laundry is recovering from a period of recession
when it took a tremendous knock and the high growths rates of 2010,
and that are expected in the near future, are signs of recovery. A
return to the sales volumes of years prior to 2008 will take a while.
CATEGORY DATA
• Table 1 Sales of Home Laundry Appliances by Category: Volume
2005-2010
• Table 2 Sales of Home Laundry Appliances by Category: Value
2005-2010
• Table 3 Sales of Home Laundry Appliances by Category: % Volume
Growth 2005-2010
• Table 4 Sales of Home Laundry Appliances by Category: % Value
Growth 2005-2010
• Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown
2005-2010
• Table 6 Sales of Automatic Washing Machines by Format: %
Breakdown 2005-2010
• Table 7 Sales of Automatic Washing Machines by Volume
Capacity: % Breakdown 2005-2010
• Table 8 Company Shares of Home Laundry Appliances 2006-2010
• Table 9 Brand Shares of Home Laundry Appliances 2007-2010
• Table 10 Forecast Sales of Home Laundry Appliances by Category:
Volume 2010-2015
• Table 11 Forecast Sales of Home Laundry Appliances by Category:
Value 2010-2015
• Table 12 Forecast Sales of Home Laundry Appliances by
Category: % Volume Growth 2010-2015
• Table 13 Forecast Sales of Home Laundry Appliances by
Category: % Value Growth 2010-2015
Home Laundry Appliances in South Africa - Company Profiles
Defy Appliances Ltd - Consumer Appliances - South Africa
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
• Summary 2 Defy Appliances Ltd: Production Statistics 2010
COMPETITIVE POSITIONING
• Summary 3 Defy Appliances Ltd: Competitive Position 2010
LG Electronics SA Pty Ltd - Consumer Appliances - South Africa
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 5 LG Electronics SA Pty Ltd: Competitive Position 2010
Samsung Electronics SA Pty Ltd - Consumer Appliances - South Africa
STRATEGIC DIRECTION
KEY FACTS
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
• Summary 7 Samsung Electronics SA Pty Ltd: Competitive Position
2010
Consumer Appliances in South Africa - Industry Context
EXECUTIVE SUMMARY
Economic effect on the consumer appliances market
Green innovations
Local strikes and redundancies pose a threat to the consumer
appliances market
The new Consumer Protection Act
FIFA World Cup an anti-climax
KEY TRENDS AND DEVELOPMENTS
Economic overview and impact on consumer appliances
Local strikes have a negative impact
The market is going green
Electricity versus alternative energy sources
The new consumers act
MARKET INDICATORS
• Table 14 Household Penetration of Selected Total Stock Consumer
Appliances by Category 2005-2010
• Table 15 Replacement Cycles of Consumer Appliances by Category
2007-2010
MARKET DATA
• Table 16 Sales of Consumer Appliances by Category: Volume 2005-
2010
• Table 17 Sales of Consumer Appliances by Category: Value 2005-
2010
• Table 18 Sales of Consumer Appliances by Category: % Volume
Growth 2005-2010
• Table 19 Sales of Consumer Appliances by Category: % Value
Growth 2005-2010
• Table 20 Sales of Major Appliances by Category and by Built-
in/Freestanding Split: Volume 2005-2010
• Table 21 Sales of Major Appliances by Category and by Built-
in/Freestanding Split: Value 2005-2010
• Table 22 Sales of Major Appliances by Category and by Built-
in/Freestanding Split: % Volume Growth 2005-2010
• Table 23 Sales of Major Appliances by Category and by Built-
in/Freestanding Split: % Value Growth 2005-2010
• Table 24 Sales of Small Appliances by Category: Volume 2005-2010
• Table 25 Sales of Small Appliances by Category: Value 2005-2010
• Table 26 Sales of Small Appliances by Category: % Volume Growth
2005-2010
• Table 27 Sales of Small Appliances by Category: % Value Growth
2005-2010
• Table 28 Company Shares of Major Appliances 2006-2010
• Table 29 Brand Shares of Major Appliances 2007-2010
• Table 30 Company Shares of Small Appliances 2006-2010
• Table 31 Brand Shares of Small Appliances 2007-2010
• Table 32 Major Appliances by Distribution Format: % Breakdown
2005-2010
• Table 33 Small Appliances by Distribution Format: % Breakdown
2005-2010
• Table 34 Forecast Sales of Consumer Appliances by Category:
Volume 2010-2015
• Table 35 Forecast Sales of Consumer Appliances by Category:
Value 2010-2015
• Table 36 Forecast Sales of Consumer Appliances by Category: %
Volume Growth 2010-2015
• Table 37 Forecast Sales of Consumer Appliances by Category: %
Value Growth 2010-2015
• Table 38 Forecast Sales of Major Appliances by Category and by
Built-in/Freestanding Split: Volume 2010-2015
• Table 39 Forecast Sales of Major Appliances by Category and by
Built-in/Freestanding Split: Value 2010-2015
• Table 40 Forecast Sales of Major Appliances by Category and by
Built-in/Freestanding Split: % Volume Growth 2010-2015
• Table 41 Forecast Sales of Major Appliances by Category and by
Built-in/Freestanding Split: % Value Growth 2010-2015
• Table 42 Forecast Sales of Small Appliances by Category: Volume
2010-2015
• Table 43 Forecast Sales of Small Appliances by Category: Value
2010-2015
• Table 44 Forecast Sales of Small Appliances by Category: %
Volume Growth 2010-2015
• Table 45 Forecast Sales of Small Appliances by Category: % Value
Growth 2010-2015
DEFINITIONS
Category and subcategory definitions
Distribution definitions
• Summary 8 Research Sources