join the
evolution
evolving
publishing • print • advertising S O L U T I O N S
Contents
Technology Solutions
02 AdConstructor
04 CampaignTRACK
06 JobTRACK Studio
08 ArtSpeed
10 Cutting Edge Features & Functions
Case Studies
12 DesignAds, News Corporation Media
& Publishing
14 My Masterpiece, Harvey Norman & Domayne
Retail Outlets
16 Tourism NSW, Government Travel Service
18 RealEstate.com.au, Online Advertising Portal
Becomes Publisher
20 On Demand, Printer
About Us
22 Workstream Solutions
Online Booking & Artwork Platform
Provide advertisers with a powerful internet portal
for the creation and management of bookings and
press-ready artwork for one or many publications.
• Bring all your advertisers together across • Enable your advertisers to self manage
one single platform. their media purchasing requirements and
Client Benefits in turn remove liabilities associated with
>
Instant artwork on-demand • Provide your advertisers with an online managing the creation and approval of
>
Stronger control of brand system where they can book and manage client advertisements.
presentation and consistency their own advertising needs and generate
>
Reduction in errors caused by their own artwork. • Build closer relations with your clients and
double-handling of artwork enhance their perception of your service.
>
Improved media management • Reduce or remove staff overheads in the
areas of media bookings and • Can be rebranded and run under any URL.
artwork design.
Publisher Benefits
>
Lower production and sales costs
>
Improved deadline enforcement 01 Simple Client Interface
>
Scalable to an unlimited number of • Order, track & produce
advertisements
clients or publications and artwork
>
Smarter business process and • Cross-sell advertising
artwork tracking space in other
>
Automated control over publications
photographic reproduction
03
client 1
client 2
publisher
.com
client 3
client 4
02 Online Design Template
• Upload photos directly into artwork with crop and scale.
• Control the integrity of your brand with pre-coded formatting rules
and templates.
• Allocate templates to specific clients.
AdConstructor
provides advertisers
and publishers with the
benefit of having more
control over the production
and placement of their ads,
03 Paginate Page Layouts/Auto-paginate Function bringing time efficiencies
• Drag and drop ads into composite ads to build pages/blocks and a more streamlined and
• Once ads are approved high resolution artwork is
automatically generated. integrated workflow solution
to their business.
www.AdConstructor.com
Client Marketing Procurement,
Artwork Generation &
Delivery Platform
Give clients the power • Manage the diverse needs of your
marketing network through one robust
• Customize options available on client
accounts to each client or client group.
to manage their print, online solution.
• Provide your network with the ability to
advertising and • Set up individual client accounts and create their own artwork without any prior
publish all your client’s or company’s design skills or training.
procurement needs purchasing options via a single
from multiple suppliers portal interface. • Increase your purchasing power and
refine your procurement strategy to drive
through one unified • Allow your network to auto-generate down costs and advance your business to
quotes, manage deadlines and submit a leading competitive position.
online platform. orders directly to printers or publishers.
• Break your dependence on
• Enable third party suppliers, like specific suppliers.
photographers or copy writers, to receive
orders and upload images and text directly • Can be rebranded and run under any URL.
into client campaigns.
01 Online Shopping Cart 02 Task & Resource Management
• Interface presents options tailored to client requirements • Automated e-mail alerts help clients track urgent tasks and
• Online interface presents any number of print products and meet deadlines
media options from multiple suppliers • Upload and manage campaign resources such as images and text
05
brand W publishers
brand X printers
brand Y suppliers
brand Z graphic designers/ad agencies
03 Instant Online Designed Artwork by Filling in a Form
• Create artwork in minutes online to corporate brand specifications
• Composite ad blocks including multi-office blocks
Campaigntrack
is designed to be
intuitive and easy to use
by all clients or users across
your network, who will enjoy
the benefit of being in control
of their campaigns from start
to finish.
CampaignTRACK is a Brand
Manager’s dream because
it is driven by online design
04 High Resolution PDF Artwork Generation templates that control design
• Automated high resolution artwork production and delivery
• Automatic photographic enhancement capabilities
parameters and guarantee
• Set color profiles per printer/publisher brand consistency.
They can also lock in chosen
suppliers and provide users
with as much or as little
choice as they so wish.
www.CampaignTRACK.com
Production Workflow Solution For
Printers, Publishers & Ad Agencies
A back-end, web-based system seamlessly
Benefits for Printers and
Publishers
integrated with AdConstructor and CampaignTRACK
>
Low initial investment, a turn-key to support printers, publishers or agencies with
workflow solution
>
Dramatic reduction of in-house their clients’ print and advertising needs.
design staff as clients can self-
generate artwork
>
Easier management of production • Make your products and service • Utilize automated artwork delivery
timings and deadlines options available to clients through mechanisms that send items directly
CampaignTRACK, and online orders will to print.
automatically appear for your production
Benefits for Designer Teams and staff in JobTRACK Studio to track or • JobTRACK Studio will allow you to
Ad Agencies execute. downsize your staff requirements and
>
Manage proofing and approval of reduce your head count.
artwork designed online and offline • Send automated follow-up e-mail
>
Workflow status tracking reminders to clients to prevent late • Customize CampaignTRACK and
>
Reduction in liability through bookings and artwork supply. AdConstructor functionality on a per-client
enhanced designer-client or group basis through JobTRACK Studio
activity logging
• Empower your team with task and data maintenance.
>
Monitor productivity of individual
deadline management tools.
designers or client groups
• Integrate with many standard accounting
>
Collect task-related resources for
• Locate operational staff anywhere packages to export billing information for
each job so that copy and imagery
geographically, and manage them client invoicing purposes.
are available immediately
>
Seamless connectivity with an effectively through dedicated To Do Lists.
unlimited number of • Powerful product and media technology
third-party suppliers. • Supervisors or managers can oversee work defines options presented in client
volumes and staff allocations and spread interface and determines who can access
resources accordingly, regardless of location. which product or media item.
• Customise the desktop functionality to • Flexible pricing model with override pricing
suit individual user roles, permissions and available for specific clients or groups.
access rights based on login IDs.
07
client 1a
client 2a
.com
publishers
client 3a
printers
studio.com
client 1b
suppliers
client 2b
client 3b
01 Manage Designer Tasks and Workflow
• Monitor and reallocate designer resources in real-time
• Drill-down to specific client campaigns and print orders
• Monitor client designed/self-managed work JobTRACK
Studio
Working in unison with
CampaignTRACK and
AdConstructor, JobTRACK
Studio gives your business
a seamless workflow
management solution and
operational piece of mind from
02 Online/Offline Design & Delivery client order right through to
• Deliver artwork to multiple publications online material delivery.
• Create artwork online, or proof offline-created artwork
• Log every interaction with and from clients
Introduce major production
cost savings across the board
through newly created
efficiencies and improve
your bottom-line.
www.JobTRACKStudio.com
The Third Generation
Online Design Engine
ArtSpeed is the online design engine used by the AdConstructor and
CampaignTRACK platforms, yet it can be incorporated into almost
any other application. We believe it is the worlds fastest online design
engine with the power to handle almost any template requirement
including composite module layouts.
Template Creation System Image Pagination/Compositing
• Flexible templates ensure brand compliance • Photo and PDF upload supported. • Composite module tool allowing placement of
with as much or as little variation as required/ • Incorporates functionality for multiple client artwork modules in pages/blocks.
permitted. image libraries. • Support for master compositing permissions
• Templates are designed using a desktop • Automatic resizing of images to set DPI and for multi-office networks.
publishing application GUI, then turned into compression rates according to specific • Ability to incorporate online designed and
online templates using an online application. publication/printer requirements for optimal offline designed artwork modules in layouts.
• Supports multi-page print layouts. file-size and results.
• Powerful conditional controls to allow Output
templates to adjust to form data. Usability • Automatic adjusting for edge-bleed or
• Automatically detects text overflow. • Screen-form interface for client-side artwork non-bleed based on positioning of artwork
• In-built spell checker. production ensures little or no modules in composite layouts or as
• Templates can be assigned to individual expertise required. stand-alone advertisement.
clients or client groups as required. • Seamlessly integrated into AdConstructor and • Back-end configurable color enhancement
CampaignTRACK. options for photos, automatically applied to all
Workflow • Photo cropping/placement tool with image images on a publication-by-publication basis.
• Various artwork approval models supported. resolution and white space checking. • Automatic ICC color profiles per
• Various material delivery options supported. • Typical 3-5 second proof time. publication/printer.
• Powerful template usage and characteristic
reporting functions.
09
.com
Online Template Management Photo placement/cropping tool
• Text overflow and image whitespace warnings prevent user error
• Brand parameters managed through conditional template coding
• Designing artwork online is as easy as filling in a form
Online template creation in backend
Composite Layout Screen Client online design screen
Cutting Edge Features
& Functions
Business/Rollout Models Implementation Framework Client Requirements
• A hosted solution on Workstream Solution • Microsoft SQL Server database. • Internet Explorer 6 or above, or
servers running on client or product URL’s. • Coding in mix of languages of .NET Mozilla Firefox.
• 3rd party hosted solution running on 3rd framework, java script, stored procedures • Acrobat reader (for client front-ends
party provided server farm. and Macromedia Flash. requiring proofing function).
• Can be installed and run on • Macromedia flash (ships with most current
client-supplied servers. browsers and auto installs if not
installed already).
Front/Back End Common Attributes
• Web browser based. • Upload of JPeG images and/or PDFs into online design artwork and
• Can be skinned to any brand and run off client URL or product URL image library.
as required. • Images/text/PDF’s allocated to specific campaigns/orders and retained
• Clients can be allocated to a client group, thereby inheriting all group for life of campaign.
pricing, products and preferences automatically. • Client-side image library function (if enabled) for frequently used
• Back-end control over client pricing (if displayed at all) with base images, logos, etc
pricing, corporate rate and specific client office hierarchical overrides. • Various finished artwork delivery (or retrieval) options available and
• Product, services and media pallet configurable per user via linking setup per printer/publication via back-end including FTP, email,
application in back-end. artworkdownload.com and others.
• Available features can be configured per client via back-end. • XML interface for integration with 3rd party applications.
• Additional features can be enabled at the tick of a checkbox. • Supports emailing ‘design your artwork now’ link if required,
• Task management features with automated material and booking at client initiation.
email reminders targeted to specific users (if enabled). • Powerful configurable online training and user-manual subsystem.
• Front ends can manage proofing and/or approval of offline designed • Banner advertising system linked to back-end for important reminders
artwork that is submitted via the back-end. and new product promotions.
• All actions, orders, events are logged both client-side and back-end • If using back-end billing or billing data export, client accounts can
for full accountability. be activated or disabled as required via the back-end. Information
• Supports online design using the advanced ArtSpeed engine messages can be posted per-client.
(if enabled). • Supports online credit-card billing configurable per-client if required.
• Detection of low resolution image placement or over-scaled images.
Can issue warnings or refuse placement.
AdConstructor CampaignTRACK JobtrackSTUDIO
Client Front End Client Front End Back End
>
Login based client identification with >
Login based client identification with 2 >
Supports multi-company, multi-branch with
2 levels of permissions (user and admin). levels of permissions (user and admin). differing front-end needs if required.
>
Simplified user interface designed for >
Can be used to order print only, services >
Contains a master pallet of applications
ordering print or print advertising primarily. only, media only or any and all such that can be linked as required according to
>
Allows clients to create orders/bookings and category items as required by each user. specific back-end user requirements.
to create/manage their own artwork. >
Configurable for self-quote by client if >
Login identifies back-end user and shows
>
User-activated discretionary photo required. Shopping cart prices quotes only relevant applications for that user on
enhancement function can be enabled or orders automatically (if price display the desktop.
per-client if required. enabled). >
Task management and tracking system for
>
Supports composite module ad/artwork
>
Shopping cart can show thumbnail images designers and traffic managers with deadline
types and stand-alone ad/artwork types. of products to aid in selection. and priority management.
>
Drag-and-drop compositing interface with
>
Supports entry of full campaign forward >
Automatic streaming of work to allocated
one-button auto-composite function. schedules or ad-hoc campaigns. back-end users.
>
Allows clients to create artwork modules
>
Package deal-tool allows bundled offers >
Supervisor tracking screen allows complete
and self-paginate composite artwork to be created with/without discounts and understanding and control of entire workflow
if required. linked to specific clients/groups. for identification of bottle-necks. Supervisors
Extensive client side reporting, spend can be granted branch-level or company
Allows setup of a multi-office paginator for
>
>
analysis, campaign cost tracking tools can level capabilities.
certain client groups in certain publications
if required. be enabled if required. >
Orders/items can be entered in the back-end
Same desktop can deal with ordering from along with orders/items entered by the
Allows pagination/compositing in back-end
>
>
multiple suppliers, printers and publishers. client front-end.
by publisher/printer staff if required.
Support different levels of ordering
>
Work-from-anywhere allows centralized or
Allows easy lift-overs from related
>
>
authority including an ‘authority required’ multi-location teams all working off the
publications, repeating of existing material
mode, to protect clients from unauthorized same data.
and allows repeated material to be re-edited.
staff spending. >
Bookings function (if required) allows easy
>
Displays deadline information and can
Allows online design before-order (if bookings management with data from
lock-down privileges at certain cut-off times.
>
activated) to allow client to win client front-ends.
business proposals. >
Ad Planner function allows back-end
>
Allows client-created online design artwork compositing of single or multi-office
or studio-proofed artwork to be on- module-based ads.
forwarded to client entered email address. >
Client account status control and billings
>
Can receive images/copy/PDF’s from 3rd export function (if required).
parties directly, subject to 3rd parties >
Control supplier rate-cards and client
being setup as system suppliers. rate-cards.
>
Tracking total campaign length (in weeks), >
Automatic ‘bumping’ of overdue
budget costs, accrued costs to-date, non-advertising print items with email to
received monies to-date (if required). client explaining reasons.
>
Allows selected clients to enter and >
Powerful product description technology for
manage their own 3rd party suppliers the creation of products and product user-
which can be included in quotes. options against specified suppliers.
>
Active campaign-screen (if activated) >
Back-end control over creation of online
shows all current marketing campaigns designed PDF’s with publication/product
and any current tasks. specific overrides for ICC/Color Profile, image
>
Media Planner screen displays and tracks enhancement, DPI, color and sharpening
all tasks and bookings relating to media boost and compression levels.
advertising on a per-publication basis. >
Profitability reporting per client and per
>
Supports online compositing or pagination back-end designer/rep/traffic coordinator.
if required with multi-office advanced- >
Access to online design template creation
pagination capability. tool (artspeed) if required.
>
Supports easy repeat of ads from previous >
Access to online design template linking tool.
publication dates or related publications >
Intranet message board tool for easy
(lift-overs). communication of important information.
>
Order Track screen displays and tracks all >
Online document/link system allow intranet
orders for non-media items. publishing of procedural, policy, rate-card,
>
Saved Orders screen allows recall of any how-to and other documents for easy access
created quote. by back-end staff.
case study
DesignAds
News Corporation
(News Limited) Media & Publishing
An international media conglomerate searched
the globe for an advertising solution and
selected Workstream Solutions’ technology
platform, AdConstructor, to support their
network of 5 regional publishing houses
and 39 publications.
Facts
Taking the white label • Post system implementation, the company • The program automatically enhances each
saved approximately $3m in staff salaries image in line with each publication’s specific
AdConstructor platform and
and production costs per annum. ICC color and photo enhancement profile
re-branding it as their own to ensure reproduction standards are of the
solution, “DesignAds”, they • AdConstructor operating as DesignAds has highest quality end result.
now permit hundreds of direct a very aggressive rollout strategy that will
see the system publishing in excess of 900 • Production processes are streamlined
advertising clients in the real
tabloid and broadsheet pages per week by through automated material delivery to the
estate sector to book media the end of 2006. appropriate print centre for each publication.
space, design artwork, plan
page layouts and deliver final • News Limited are also able to link their • Advertisers do not need to have a high level
publications together onscreen for certain of expertise using online systems to use
artwork materials directly to their
clients to cross promote sibling publications, the AdConstructor platform. News Limited’s
newspapers without the need for reaping additional advertising revenue smaller regional newspapers service country
in-house booking representatives from clients. communities who are able to use the online
or artwork design teams. design system with little or no training.
• The system restricts or warns users when
photos are low-resolution or enlarged beyond See www.designads.com.au
set parameters.
01 Custom-branded user login screen 02 Book & manage ads from main menu 03 Instant artwork with online design
13
client 1
client 2
publisher
.com bookings
client 3 &
artwork
client 4
“The system is simple to use and saves
our [advertisers] time in preparing their property
ads for the pre-press teams who make up the
publications at our end.”
04 Advanced proofing capabilities
“We have seen internal cost savings right across our
pre-press and sales process, driven by the fact that we
are now able to receive final artwork directly
from clients.”
Kevin Leighton
Sales Systems Manager
News Limited
case study
MyMasterpiece
Harvey Norman
& Domayne Retail Outlets
A national homewares retailing group with two major household brands
procured Workstream Solutions advanced ArtSpeed technology to launch
an innovative new in-store, online product for customers that allowed
the general public to upload their own digital photographs and design
wall mounted canvas artwork to be hung in their homes.
Facts
• MyMasterpiece is Harvey Norman’s • A canvas supplier was sourced to fulfill
number one product for 2006. Dependant orders which again meant no fulfillment
on market demand turnover is expected to set-up costs to the retailer.
be in the realms of $20m annually.
• In-store ordering was facilitated at each
• The product range, of varying sized Harvey Norman and Domayne store to
canvases and photo print styles, enjoys allow shoppers to upload their digital
healthy retail margins of up to 43%. photos and process orders using a unique
store login, managed by store staff.
• Harvey Norman utilized pre-existing Fuji
photo-lab terminals across their 149 • In addition, out-of-store sales were
stores which meant there were no initial achieved by directing customers to the
technology set-up costs, or additional staff mymasterpiece.com.au website where
resource requirements. they could purchase directly over
the internet.
See www.mymasterpiece.com.au
01 Both login/non-login access supported 02 Simple wizard based ordering interface 03 Instant online artwork
15
store 1, login
store 2, login
canvas printer
based application and despatch
client, no login
client, no login
The online product ordering technology
paved the way for a more efficient national
integration into the retail stores existing systems
which created the opportunity for quicker product to
market potential.
04 Payment and order finalization online
The retail chain are extremely excited about the potential
of this product for their photo centre Franchisees and
are supporting the marketing drive to position it in
the marketplace.
Elyse Staber
Business Manager
Canvas Art
case study
Tourism NSW
Government Travel Service
A government tourism department responsible for promoting
regional locations to international and domestic visitors through
seven holiday destination brochures turned to Workstream
Solutions to simplify their production creation method for
tourist operator advertising.
Facts
• Tourism NSW received a more cost • Their strategy was to sell advertising space • AdConstructor drove the new simplified two
effective and faster way to promote and (pages) through their network of 125 step process, which pushed an email with
manage advertising in their seven monthly Regional Tourist Offices (Visitor Centre’s) a link to the correct advert size (template)
Emporium travel guides. who then on-sold nine advert modules, purchased by the advertiser, who in turn
per page, to local travel operators wanting filled it in and approved the module online
Titles include: to promote accommodation, or other for final page pagination and print by
• Lord Howe Island local activities. Tourism NSW.
• North Coast of NSW
• Sydney Short Breaks • Tourism NSW were able to use the online
• Heart of Country NSW • Tourism NSW effectively controlled their pagination tools to assemble each client
• South Coast of NSW brand guidelines by utilizing AdConstructors approved ad module into whole pages for
• NSW High Country online design templates so that each the complete publication.
• Outback NSW Emporium brochure was developed with a
unique color palette and advertisers were • Online design can be undertaken by
• They now have a platform that facilitates able to design their own ads unaided within the operator or by Tourism NSW, or the
the introduction of new titles with no the template parameters, automatically. Regional Tourist Office where required.
additional overheads.
01 Publication Planning Screen 02 Online Design 03 Publication Layout Tool
19
client 1
client 2
publisher
.com
client 3
client 4
“Using the system means we minimize
Emailing advertisers a link to an online
issues with advertisers supplying too much
tool where the operator could upload
images and enter copy to create and copy or inappropriate quality images. The system
approve their own ads enabled Tourism manages that for us. It’s a huge time saver.”
New South Wales to forge stronger
relationships with the tourist operators
with lower overheads. “We believe making this sort of technology available
will demonstrate our commitment to improving our
services for our stakeholders. It’s all about service!”
Dean Sapsford
Manager, Creative Services & Brand Management
Tourism NSW
case study
RealEstate.com.au
Online Advertising Portal
Becomes Publisher
An internet company diversified from offering solely web-based advertising
to compete against industry publishers and create an additional revenue
stream by commissioning Workstream Solutions’ publishing suite to take
their advertiser’s web content and publish property listings in five bi-weekly
publications called “The Property Guide”, which are each door-dropped to
a circulation of 70,000 houses.
Facts
• RealEstate.com.au is Australia’s largest “Workstream
and longest standing portal for property
advertising with over 330,000
Solutions’
paid listings. expertise, knowledge
and professionalism
• Recognizing a gap in the Real Estate
publishing market across Australia have been integral to
and New Zealand, Real Estate.com.au achieving our goals in
commissioned Workstream Solutions’
technology and expertise in print
the realm of real estate
publishing to launch “The Property Guide” print publishing, where
in five different regional and we had limited prior
international locations.
experience. Through
• Workstream Solutions integrated their their technology and
JobTRACK Studio technologies with the
RealEstate.com.au site which fed website
committed partnership,
content into online design templates. we dramatically
The automatically created advertisement
increased speed to
modules were proofed, edited and
approved by advertisers who open the market of our publishing
template from an e-mail link in their product which supports
browser window.
our overall business
• JobTRACK Studio’s publication builder tools strategy.”
were used to pull together web advertising
and predefined promotional ads into a Chris Vulovic
complete newsprint publication. Chief Operating Officer
& Chief Information Officer
• The success of the partnership sees RealEstate.com.au,
continued growth of the “The biggest address
RealEstate.com.au Property Guide and the
in property.”
company’s move into Europe.
21
www.realestate.com.au
client
client 1
client
publisher
client 2
client
client 3
client
01 Customized JobTRACK desktop 02 Publication layout planner 03 Artwork e-mail link opens client
artwork in browser window
case study
On Demand
Printer
Looking for a smarter way to streamline the printing of significant
volumes of offset and large-format digital printing, On Demand turned
to Workstream Solutions’ suite of integrated technologies to offer their
clients a complete end-to-end service, from artwork generation to print.
In addition, On Demand was able to tap into the network of existing
users associated with Workstream Solutions’ design clients using
CampaignTRACK and boosted their sales by 30% with no additional
marketing effort.
Facts:
• On Demand handle in excess of 200 • Generic print quotes can be created and • Despatch management tools also make
print jobs per day which they run across products options are pre-defined by type, despatch planning at the factory much
five different print presses. Their printers print quantities and processing method easier. Clients, Direct Retail or Wholesale,
include the HP Indigo 5000, the first within the CampaignTRACK shopping are able to track the progress of their
of its kind in Australia, a VuTek Grand cart. Flexible pricing models and price orders 24/7 through unique user logins.
Format Flat Bed printer and a Heidelberg override technology ensures that clients
Speedmaster CTP Offset Printing Press. are always charged the correct negotiated • Semi-automated billing has also been a
rate huge win for On Demand who have linked
• On Demand was able to seamlessly card price. their accounting systems JobTRACK
receive orders and artwork from over Studio so that invoices are automatically
530 clients, some being “Direct Retail • Behind the scenes the JobTRACK Studio generated and processed for their
Clients” where On Demand had a one- system provides On Demand employees thousands of jobs at month end.
to-one relationship, as well as “Wholesale with tools for work-load management
Clients” who were clients of other per print-line. Supervisors are able to
companies licensing the JobTRACK manage deadlines and set up automated “CampaignTRACK
Studio platform. job task-routing per product line providing
and its integration
automated workflow allocation.
• Using CampaignTRACK On Demand with our JobTRACK
are now able to offer their clients a web- • In addition, when clients upload their PDF Studio task management
based means of ordering and tracking artwork into CampaignTRACK for delivery system means my staff are
print orders. Clients are able to track the to On Demand, files are automatically
able to more effectively
status of any order which is reported back flight-checked and errors reported,
through to the client desktop. removing all print quality issues upfront. track, manage and plan
their daily workload. This
• Clients are also able to immediately sees more print jobs
know realistic delivery dates according to
completed on-time and
product deadline rules. The system also
sends them email deadline reminders with fewer errors.”
and, on approval, artwork is automatically Christopher Pilz
delivered to the Print Factory. Managing Director
On Demand Solutions
23
3rd party
3rd party client 1
3rd party client 2 publishers
3rd party client 3
On Demand Solutions’
printers
client 1
client 2
client 3
Despatch of printed goods
01 Clients view current jobs 02 Online shopping-cart interface 03 Clients upload print-ready artwork
which appears on the company’s
internal JobTRACK Studio for
deployment
About Workstream Solutions
A word from the founder Stefan Williams
Workstream Solutions started life as an internal project for Australia’s largest adverting
agency and brochure/signage printer to the real estate sector and soon became a company
in its own right. The company looked for ways to streamline and reduce labor for the many
thousands of ads, brochures, signs, magazine pages and services that its client base
S O L U T I O N S required each and every week. Whilst the company services many more industry segments
now, it was the real estate industry that enabled the technology platforms to become as
powerful and flexible as they are today.
“All our technology solutions provide an
absolute win-win for all involved, from the
end-user client to the printers, publishers
and suppliers involved.”
The problems associated with a very large client base, strict deadlines, broad variation
in printer color requirements, multiple publishers, printers and suppliers and the sheer
number of artwork items being produced are somewhat amplified in the real estate sector.
This necessitates either an extremely large workforce or an entirely new approach. Not
surprisingly, we chose the ‘new approach’ and have as a consequence rewritten the
rule-book in the markets in which we operate.
Workstream Solutions prides itself on the strength of its Research & Development capability,
yet its production background means it sees the world through the eyes of clients and
publishers rather than the eyes of a software company engineer. Applications and solutions
are designed to address real needs and deliver known ‘wish list’ benefits to publishers,
printers and end-users.
Our technology solutions provide an absolute win-win for all involved, from the end-user
client to the printers, publishers and suppliers. Workstream Solutions has delivered an
Contacts amazingly powerful and scalable platform that has taken the market by storm in its country
of origin and is now rapidly establishing itself in other countries.
Stefan Williams Perhaps the most surprising aspect of our technology is its sheer flexibility. Our user base
International CEO is now very broad. At one end we have corporates wishing to bring quality, consistency and
+612 9935 9405 manageability to their entire print procurement and advertising process. At the other end we
stefanw@workstreamonline.com have existing publishers who would like a scalable means to reduce their labor overheads for
artwork and bookings, who want to reduce error rates and give their clients a tool the clients
Scott Anderson will appreciate at the same time. In the middle we have printers and specialist businesses
Sales & Marketing Director benefiting from the advantages of automated workflow and simple client interfaces that help
+612 9935 9415 expand market share. Add to this the new-horizon clients including our internet reverse
scotta@workstreamonline.com publishing clients who produce print publications with perhaps the lowest people overhead
of any publisher in the world. The point is simple; our technology is solutions focused,
Melanie Keeble turn-key and immediately capable of servicing the needs of so many client types without
International Sales Support additional software coding.
+612 9935 9453 Workstream Solutions is a classic new generation internet business, where location
melaniek@workstreamonline.com boundaries are blurring. Our Research & Development centre is based in Australia along
with its online design template team and our international licensing is managed from the UK.
Pierre Rossouw Our growth now sees advanced plans to open up a template development centre in China to
R&D Director address the rapidly expanding international needs for online design template creation.
+612 9935 9406 The company aims to expand into other geographic, vertical and horizontal markets by
pierrer@workstreamonline.com means of alliances with suitably equipped partner-companies. There is no doubt that the
print, advertising and design sectors are now undergoing perhaps the biggest transition
Companies since desktop publishing. Our suite of solutions presents the broadest and most capable
Workstream Solutions (UK) Ltd & technology of its kind and has arrived on the scene at perhaps the most opportune moment.
Workstream Solutions Pty Ltd Rules are being rewritten as we speak, and those who seize the moment will ensure their
place in the evolving landscape. We look forward to sharing this opportunity with you.
Research & Development Centre Stefan Williams
3/114 Old Pittwater Road, Brookvale, Founder & CEO
SYDNEY NSW 2100 AUSTRALIA
S O L U T I O N S
w w w. w o r k s t r e a m o n l i n e . c o m