2009 Hereford Handbook by yaosaigeng

VIEWS: 32 PAGES: 14

									2009 Hereford Handbook
A resource guide for American Hereford Association members.
AHA office contacts
American Hereford Association
                                                    Table of Contents
(816) 842-3757                                      Committed to Customer Service  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . IFC
Mailing address:                                    AHA Leaders  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 1
P.O. Box 014059, Kansas City, MO 64101-0059         CHB LLC Drives Demand  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2
Physical address:                                   HPI Tells the Hereford Story, Provides Marketing Services  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2
1501 Wyandotte St., Kansas City, MO 64108-1222
                                                    Hereford World Editorial at a Glance  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3
(816) 842-6931 fax • www.hereford.org
                                                    Creative Services  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 5
AHA Records Department                              Online Advertising Opportunities  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 5
(816) 842-3757
Questions about registrations, transfers,           NJHA Develops Young Leaders  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 7
performance and account balances, contact           Foundation Continues to Grow  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 8
Records Department
                                                    Whole Herd TPR™ — Your Performance Partner  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 9
• Questions about DNA and blood typing,
  ask for Cindy Coleman or Beverly Kincaid          2009-10 Show Rules and Classifications  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 11
• Questions about expected progeny                  2009 State Fair and Fall Show Schedule  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 13
  differences (EPDs), sire summaries and carcass    2009-10 National Show Schedule and Judge Line-up  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 14
  data, ask for Jack Ward or Stacy Sanders
• Questions about Whole Herd Total
                                                    State and Regional Hereford Associations  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 15
  Performance Records (TPR™), ask for               State and Regional Junior Associations  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 18
  Jack Ward                                         State Hereford Women and Poll-ette Organizations  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 20
• To inquire about online registrations or
  HerdMASTER on-farm recording software,
                                                    Industry Directory  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 21
  ask for Stacy Sanders                             AHA Rules and Regulations  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 22
Hereford World/Creative Services                    Visit Hereford Web Sites  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . IBC
(816) 842-8878
Questions about Hereford World (HW), contact
Hereford Publications Inc. (HPI) office
• To place advertisements, ask for Amy McCrea
                                                    Committed to Customer Service
• To provide news articles, obituaries or notes     The American Hereford Association                                                                            performance records. Visiting the
  from the field, ask for Christy Benigno or call   (AHA) mission is to provide the                                                                              Hereford Web site, Hereford.org,
  Angie Stump Denton at (785) 363-7263
                                                    leadership to record, protect,                                                                               browsers have access to expected
• Calendar listings, ask for Joe Rickabaugh         promote and facilitate the production                                                                        progeny differences (EPDs),
• Sale or show reports, ask for Christy Benigno     and consumption of Hereford beef.                                                                            registration forms, sire summaries
• HW accounts or ordering subscriptions, ask        The staff is dedicated to fulfilling                                                                         and other Hereford information.
  for Debbie Rush                                   that mission and to meeting the                                                                                 The AHA is the second largest
• AHA’s field staff, ask for Joe Rickabaugh         needs of the membership.                                                                                     beef registry in the U.S., registering
• General questions on Creative Service                The records department and                                                                                63,943 cattle in fiscal year (FY)
  projects, ask for Caryn Vaught or                 membership service team process                                                                              2008, with 3,354 active members
  Heather Yoho
                                                    registrations, transfers and                                                                                 and 2,239 junior members.
• For quotes on Creative Services projects,
  ask for Joe Rickabaugh or Caryn Vaught

Communications Department                            AHA senior office staff contacts
(816) 842-3757                                        Executive vice president:                                              Director of communications:                                           Marketing and shows
• Information for news releases, call Angie           Craig Huffhines                                                        Angie Stump Denton                                                    coordinator:
  Stump Denton at (785) 363-7263                      chuffhin@hereford.org                                                  adenton@hereford.org                                                  Sara Faber
                                                      Chief operating officer                                                (785) 363-7263                                                        sfaber@hereford.org
• To request promotional materials, call Angie
  Stump Denton at (785) 363-7263                      and director of breed                                                  Director of records                                                   Executive assistant:
                                                      improvement:                                                           department:                                                           Mary Ellen Hummel
• Show photographs, call Denton Designs at            Jack Ward                                                              Stacy Sanders                                                         mhummel@hereford.org
  (785) 363-7263                                      jward@hereford.org                                                     ssanders@hereford.org
• State association resource requests, call           Chief financial officer:                                               Director of youth activities:
  Angie Stump Denton at (785) 363-7263                Leslie Mathews                                                         Amy Cowan
                                                      lmathews@hereford.org                                                  acowan@hereford.org
Certified Hereford Beef LLC
(816) 842-3758 • info@herefordbeef.org
General questions about program specifications,
contact CHB office                                   Records and customer service contacts
• To feed cattle with a CHB feedyard or to            Records Department                                                     Beverly Kincaid                                                       Sarah Rodriguez
  market CHB-eligible fed cattle, call Jim            records@hereford.org                                                   bkincaid@hereford.org                                                 srodrigu@hereford.org
  Williams at (308) 222-0170                          Lisa Amos                                                              Cassandra Lee                                                         Lata Taula
• Questions about HerfNet or to submit/               lamos@hereford.org                                                     clee@hereford.org                                                     ltaula@hereford.org
  remove listings, call Heidi Tribbett at             Cindy Coleman                                                          Tena Martin                                                           Katrisha Thomas
  (970) 522-5655                                      ccoleman@hereford.org                                                  tmartin@hereford.org                                                  kthomas@hereford.org
• Questions about Hereford Verified, call             Mary Ann Hackleman                                                     Mary Ann McFarland                                                    Nancy Thomas
  Jim Williams at (308) 222-0170                      mhacklem@hereford.org                                                  mmcfarla@hereford.org                                                 nthomas@hereford.org
AHA Board of
Directors contacts
OFFICERS
EXECUTIVE VICE PRESIDENT:
                                                                      AHA Leaders
Craig Huffhines
chuffhin@hereford.org
CHIEF OPERATING OFFICER:
Jack Ward
jward@hereford.org
CHIEF FINANCIAL OFFICER:
Leslie Mathews
lmathews@hereford.org
PRESIDENT: Bill King
Box 5, Stanley, NM 87056
kingherefords@aol.com                  Bill King            Wes Hudson             Paul Slayton          Marshall Ernst
VICE PRESIDENT: Bob Harrell Jr.
42558 Salmon Creek Rd.
Baker City, OR 97814
bob@harrellhereford.com

DIRECTORS
Wes Hudson
Box 686, Harrison, AR 72601
wjhudson@cox.net
Paul Slayton
2272 Dibert Rd.
Bedford, PA 15522-9684
pslayton@pabeef.org
                                       Bob Harrell Jr.      Denny Hoffman          Jerry Huth            James Milligan
Marshall Ernst
1364 Hilltop Dr.
Windsor, CO 80550-3340
marshall_ernst@msn.com
Denny Hoffman
P.O. Box 92
McArthur, CA 96056-0092
ddhoffman@yahoo.com
Jerry Huth
W9096 County Rd. AS
Oakfield, WI 53065-9590
huth@wildblue.net
Jim Milligan
                                       John Woolfolk        David Breiner          Paul Funk             Jimmie Johnson
481 S. Church Rd.
Kings, IL 61068-4525
milligan1234@netzero.net
John Woolfolk
1716 Old Lewisburg Hwy.
Columbia, TN 38401-8139                2009 Committee Appointments
woolfolkfarms@yahoo.com
David Breiner                          Executive: Bill King, president; Marshall   Certified Hereford Beef LLC Board:
20635 Hessdale Rd., Alma, KS 66401     Ernst; Bob Harrell; Wes Hudson and          Ernst, chairman; Harrell and Woolfolk
millcreekranch@embarqmail.com          Paul Slayton
Jimmie Johnson                                                                     Hereford Publications Inc.: Slayton,
4600 W. Modelle, Clinton, OK 73601     Finance/Audit: Harrell, chairman, Jerry     president; Hoffman, vice president
gptservice@sbcglobal.net
                                       Huth and John Woolfolk
Paul (Butch) Funk                                                                  Building: Ernst, chairman; King and
525 C.R. 51, Copperas Cove, TX 76522   Performance/Breed improvement:              Woolfolk
funk@iat.utexas.edu
                                       Huth, chairman; David Breiner; Paul
AHA FEES                               Funk and Hudson                             Hall of Fame/Merit: Milligan, chairman;
AHA membership fees                                                                Breiner, Johnson and Slayton
$1,000 for lifetime or $15 annually    Marketing: Denny Hoffman, chairman;
AHA member service fee                 Harrell; Jimmie Johnson; Jim Milligan       Hereford Youth Foundation of America
$100                                   and Woolfolk                                Board: Ray Ramsey, president; Marcia
Member registration rates                                                          Mickelson, vice president
Up to 4 months $12                     Show and sale: Hudson, chairman;
4-8 months $18                         Breiner; Ernst, Hoffman and Milligan        NCBA representative
8-12 months $25
more than 12 months $50
                                                                                   Dale Spencer



                                                                                                   2009 Hereford Handbook / 1
 Certified Hereford
 Beef LLC contacts                     CHB LLC Drives Demand
 P.O. Box 014059                       Certified Hereford Beef (CHB) LLC              CHB specifications:
 Kansas City, MO 64101                 drives the demand for Hereford                   • Hereford and Hereford/English
 (816) 842-3758 • (816) 842-6931 fax   and Hereford/English baldie feeder                 cross steers and heifers
 CHIEF OPERATING OFFICER:              cattle through an alliance of feeders,
 Tom LeBeau                            processors, distributors, retailers and          • Yield Grades: 1, 2, 3 or 4
 tlebeau@herefordbeef.org              foodservice providers.                           • Quality Grades: Choice and Select
 VICE PRESIDENT OF SUPPLY:                 Participating producers enjoy high
 Jim Williams
                                                                                        • A maturity
                                       carcass acceptance and easily attainable
 jwilliams@herefordbeef.org                                                             • 600-1,000 lb. carcass weight
 (308) 222-0170                        premiums for their Hereford-influenced
 SENIOR ACCOUNT MANAGER,               fed cattle. Hereford Verified, the
 WESTERN STATES:                       genetic, source and age verification           CHB licensed packers:
 Arden Gremmert                        program, is available to producers and           • Greater Omaha Packer Co. Inc.
 ardengremmert@usa.net                 feedlots through CHB LLC. For more                 (1999), Omaha, Neb.,
 FOOD SERVICE DIRECTOR:                information and to enroll your cattle,             www.greateromaha.com
 Mick Welch                            visit HerefordVerified.com, HerefordBeef.net
 mwelch@herefordbeef.org                                                                • National Beef Packing Co. LLC
                                       (click on “Cattleman’s Corner”) or                 (2003), Liberal, Kan., and Dodge
                                       call the CHB LLC office. Live weight,              City, Kan., www.nationalbeef.com
 ACCOUNT MANAGERS:
 Shonda Anderson                       carcass weight and carcass grid
 sanderson@herefordbeef.org            purchasing programs are available.                 CHB is available through retail and
 Brad Ellefson                         Premiums for CHB® and feeder calves            foodservice outlets across the country.
 bellefson@herefordbeef.org            are market driven and are not set in           Visit HerefordBeef.net for a complete
                                       any way by CHB LLC. Information on             listing of CHB retail supermarkets and
 HEREFORD VERIFIED AND                 selling or purchasing Hereford feeder          foodservice providers. To order CHB
 HerfNet.com SPECIALIST:               cattle can be found at HerfNet.com or by       gift boxes, visit www.bellcreekbeef.com
 Heidi Tribbett
 hktribbett@hereford.org               calling HerfNet at (866) 437-3638.             or contact Bell Creek Beef at
                                                                                      (877) 478-4222.




 Hereford Publications
 staff contacts                        HPI Tells the Hereford Story,
 P.O. Box 014059
                                       Provides Marketing Services
 Kansas City, MO 64101
 (816) 842-8878 • (816) 842-6931 fax
                                       Hereford Publications Inc. (HPI)               centered to reach commercial producers
                                       staff coordinates publications and             interested in Hereford genetics.
 DIRECTOR FIELD MANAGEMENT AND
 SEEDSTOCK MARKETING:                  communication services to benefit                 The Whiteface is a newsletter produced
 Joe Rickabaugh, jrick@hereford.org    American Hereford Association (AHA)            by the HPI staff with a focus on the
 PRODUCTION MANAGER:                   members and their customers.                   commercial cattle business and the role
 Caryn Vaught, cvaught@hereford.org        Hereford World is the official voice of    of Herefords in this sector.
 EDITOR:                               the AHA. Produced 11 times per year,              Special advertising sections are
 Angie Stump Denton                    seven glossy issues are mailed to 5,500        printed several times per year. The
 adenton@hereford.org                  subscribers. A tabloid issue is produced       Hereford AI Book mails with the March
 (785) 363-7263
                                       four times — January, February, August         issue and the Hereford Register (yellow
 ASSISTANT EDITOR:                     and October — and is mailed to an              pages) is included in the July issue.
 Sara Gugelmeyer
 sgugelmeyer@hereford.org              additional 15,000 commercial cattlemen.           The Creative Service Department
 ADVERTISING COORDINATOR:
                                           Timely articles and editorial columns      has been assisting Hereford members
 Amy McCrea, amcrea@hereford.org       provide readers with information to            meet their promotional goals since 1989
 CREATIVE SERVICES COORDINATOR:        help them make sound management                by producing sale books, brochures,
 Heather Yoho, hyoho@hereford.org      and marketing decisions. From basic            posters, letterhead, business cards,
 EDITORIAL DESIGNER/ASSISTANT:         how-to articles to in-depth reports on         directories and newsletters.
 Christy Benigno                       cutting-edge technologies, Hereford               Six field representatives represent the
 GRAPHIC DESIGN:                       World is a solid package of beef               AHA and Hereford World throughout the
 Bruce Huxol                           industry information. The tabloid              U.S. and Canada.
 Sean Jersett                          is an advertising vehicle editorially
 PRODUCTION ASSISTANT:
 Debbie Rush



2 / 2009 Hereford Handbook
AHA/HPI Field
Representatives                                     Hereford World Editorial at a Glance
                                                    July 2008 —“Mastering Marketing”                     26 Adjusting to the Economy – As escalating
Western Region: Mark Holt                            46 Marketing Basics: Examining Different               costs continue, these beef industry experts
Ariz., Calif., Idaho, Nev., Ore.,                       Strategies – An introduction to the 85th            offer advice to help cow-calf producers adapt.
Utah and Wash.                                          Annual Herd Bull and Reference Edition           28 Risky Business – Using the futures market to
P.O. Box 229, Baker City, OR 97814                      theme — “Mastering Marketing.” The layout           manage risk can be a money-saving practice,
(541) 403-2832, mholt@hereford.org                      includes an index to marketing articles in          especially in such volatile times.
Mountain Region: Ben Brillhart                          this issue, past Hereford World articles and     30 Earn a M.B.A. in Ranching – Ranching
Colo., Mont., Wyo. and                                  online resources.                                   for Profit school is teaching ranchers the
western Canadian provinces                           62 Marketing Insight – Top breeders from               tools to make their operations profitable
P.O. Box 181, Musselshell, MT 59059                                                                         and sustainable.
                                                        around the country give a peek into their
(406) 947-2222, bbrillhart@hereford.org
                                                        marketing strategies.                            36 Cooperator Care – Cooperator herds can be
North Central Region: Levi Landers
                                                     66 Straight Talk – American Hereford                   beneficial if they are carefully managed.
Kan., Minn., Neb., N.D. and S.D.
48302 Springdale Rd., Ord, NE 68862                     Association (AHA) field representatives          40 The Power of Midland – GrowSafe
(308) 730-1396, llanders@hereford.org                   give marketing advice.                              technology helps analyze feed efficiency
Upper Midwest Region: John Meents                    70 A Program Built on Integrity – Sixty years          on an individual basis and identify specific
Ill., Ind., Ky., Md., Mich., Ohio, Pa.,                 of hard work and diligent marketing                 animals that consume less feed while
W.Va. and Wis.                                          efforts have earned Idaho’s Frank Rodgers           retaining competitive gains.
21555 S.R. 698, Jenera, OH 45841                        & Sons a rock-solid reputation in the            42 Producer Survey Says Age and Source
(419) 306-7480, jmeents@hereford.org                    Hereford business.                                  Verification Pays – Tri-Merit® users earn
Southwest Region: Adam Cotton                        74 6 Strategies for Success – With feed and            additional $10 per cwt.
Ark., La., N.M., Okla. and Texas                        energy costs on the rise, beef producers         46 Horse or Horsepower? – The cowboy way
P.O. Box 1015, Sanger, TX 76266                         must be ready to adapt to change.                   is changing.
(940) 390-2656, acotton@hereford.org
                                                     76 Marketing Mistakes – Give your beef
Eastern Region: Andee Marston                           business a marketing makeover by avoiding        September 2008 —“JNHE Highlights”
Ala., Fla., Ga., Miss., N.C., S.C., Tenn. and Va.       these common mistakes.
190 Cherry St., Pikeville, TN 37367                                                                       49 Youth Spend Fun-Filled Week in “The
(931) 335-0303, amarston@hereford.org               100 No Bull Allowed: Bull Marketing Basics               Heart of America” – National Junior
                                                    101 Heifer Help – Development programs add               Hereford Association (NJHA) members and
Central Region: Contact the AHA
                                                        value to females.                                    their families joined in Kansas City July
Iowa and Mo.
                                                                                                             13-19 for the VitaFerm® Junior National
Northeast Region                                    104 Feeder Calf Marketing – Tips for                     Hereford Expo (JNHE) at the American Royal
Contact the AHA                                         adding value.                                        Complex. This 45-page section includes
Conn., Del., D.C., Maine, Mass., N.H.,              105 Marketing Cull Cows – Increase profit by             features on the Herdsman of the Year, top
N.J., N.Y., R.I., Vt. and eastern                       planning ahead.                                      senior showman and Advisors of the Year
Canadian provinces
                                                    130 Finding the Right Marketing Venue –                  as well as highlights of the cattle shows,
                                                        Seedstock producers can choose from a                contests and other activities during the
                                                        variety of marketing options — private treaty,       week. You can find a table of contents for
                                                        open house, consignment sale, production             JNHE coverage on Page 49.
                                                        sale, online sale or video auction.               24 U.S. Herefords Travel to Kazakhstan –
                                                    142 One Site, Three Targets – Redesigned                 Dinara Ranch imports first U.S. beef
                                                        Certified Hereford Beef (CHB®) Web site              cattle — Herefords.
                                                        markets to consumers, customers and              108 Kansas Century Breeder Starts Junior
                                                        producers.                                           Hereford Movement – President of first
  Ben Brillhart           Adam Cotton               182 Worth a 1,000 Words – Tips to help capture           Hereford youth organization shares histories
                                                        that great photo and suggestions for buying          of group and family ranch.
                                                        a digital camera.                                114 Helping Troubled Youth – School strives to
                                                    196 Hereford Enthusiasts Roll Through Dixie –            help kids learn and grow by working with
                                                        First-ever National Hereford Tour showcases          animals and the land.
                                                        Hereford genetics in the Southeast.              118 Nordic Countries Host World Hereford
                                                    202 An Extraordinary Event – “Music on The               Conference, Tours – Hereford leaders from
                                                        Mountain” raises $200,000 for youth; concert         around the globe met in Copenhagen,
                                                        features Randy Owen and up-and-coming                Denmark, June 29-July 1 for the 15th World
  Mark Holt               Levi Landers                  Nashville stars.                                     Hereford Conference. The Hereford societies
                                                                                                             in the four Nordic countries — Sweden,
                                                    210 Line 1 Legacy – The story behind Line 1              Finland, Norway and Denmark — hosted the
                                                        cattle — how the line was started and has            conference as well as pre- and post-tours.
                                                        developed through the years.
                                                    257 Jack Cooper Passes – Hereford breeder Jack       October 2008
                                                        Cooper was a performance pioneer.
                                                                                                         “Spotlight on Certified Hereford Beef®”
                                                    August 2008 —“Economic Issues”                       Cover – ABCs of Verification – Producers
                                                                                                             can increase marketing opportunities by
                                                    Cover – Herefords Are the Answer – At a time             participating in QSAs and PVPs.
  Andee Marston           John Meents                  when producers are facing high input
                                                       costs and looking for ways to cut costs and        24 Brand New – CHB LLC launches Nuestro
                                                       increase income, the efficiency experts can           Rancho™ brand, targeting Hispanic
                                                       do more for less in their breeding programs.          customers.


                                                                                                                           2009 Hereford Handbook / 3
Hereford World Editorial at a Glance continued

 26 CHB® Foodservice Charges Forward –            26 The Family Tradition – The Sidwell family            pages of event highlights and winner
    Greater carcass utilization contributes to       celebrates 100 years in the Hereford                 recognition, the section has its own table
    growth of program.                               business.                                            of contents on Page 47.
 28 Collective Efforts Reap Success – Hereford    46 Forecast for ’09 – Industry economists          30   Managing Bulls for Optimum
    breeders share their perspectives about          predict the wild ride will continue.                 Production – The care and management
    the Certified Hereford Beef program.          52 Conservation Easements: Protecting                   given to bulls during their off-season,
 29 CHB LLC Introduces Cut & Save Labels/            America’s Working Lands – Land trusts                when they are not out with the cows, can
    CHB® Chubs Hit the Ground Running                and conservation easements may be the                make all the difference in whether or not
                                                     silver lining that helps keep working farm           they can do their job.
 40 Breeders to Celebrate Hereford
    Demand – AHA members will gather                 and ranch lands intact and families and         36   A Sloping Science – Many cattle
    in Kansas City for the 2008 Annual               future generations on the land.                      producers use a sloping method to
    Membership Meeting.                           56 Dealing with Urban Sprawl – Cattlemen                manage the horns on their cattle.
 46 Passionate and Astute – AHA                      share the challenges and rewards of             20   Udder Scoring Contest Results
    President Hank DeShazer is a successful          ranching close to spreading cities.                  Announced – Winners of the udder
    businessman with a true love for              64 2008 State Tours – Hereford breeders                 scoring contest in the January issue are
    agriculture and youth.                           host state events that spread enthusiasm             introduced along with the official scores.
 60 Hereford Youth Visit Nation’s Capital –          and create camaraderie.                         80   Certified Hereford Beef Sires Recognized
    NJHA members left Washington, D.C.,           70 Laudeman, Passwaters Take Top                        – Hereford bulls that excel in carcass traits
    proud to be Americans and proud to be            Honors in Louisville – Hereford                      are recognized.
    future leaders of the Hereford breed.            enthusiasts exhibited 207 Herefords at          94   Hereford Bulls Average $3,283 in 2008 –
                                                     the 2008 North American International                A review of 2008 Hereford sales.
November 2008                                        Livestock Exposition National Hereford
“Herefords in Demand”                                Show in Louisville.                             April 2009
 17 2008 AHA Annual Report: Herefords                                                                “Honoring Innovators, Dams, Sires”
                                                  February 2009
    in Demand – Highlights of fiscal year                                                            16 Building Relationships – Ford County
    2008, featuring research projects that        “Hereford Role in Heterosis”                          Feed Yard is honored with a Hereford
    are documenting the Hereford efficiency       Cover – Building the Baldie – Commercial              Industry Innovator Award.
    advantage and how the Certified                   cattlemen can find value utilizing             19 National Beef Packing Co. Recognized as
    Hereford Beef (CHB) program is evolving.          crossbreeding and heterosis.                      Hereford Industry Innovator – Certified
    Also includes year-end registration,           28 Believing in Heterosis – John and Mark            Hereford Beef (CHB®) processor National
    transfer and membership numbers, as               Lacey are presented the AHA Hereford              Beef Packing Co. LLC is honored for its
    well as financial reports.                        Industry Innovator Award for their years          commitment to the CHB brand.
 30 Living His Dream – Bill Cox, retiring             of service to the beef industry and            26 1,938 Dams of Distinction Honored
    American Hereford Association (AHA)               their cooperation in the Harris Ranch             – The American Hereford Association
    director and CHB LLC president, is                heterosis project.                                (AHA) recognizes cows that meet the
    passionate about Herefords, Hereford beef      36 An Obvious Advantage – California                 highest standards of production and the
    and farming.                                      commercial ranch tops market with                 producers who manage them through the
 34 Making a Comeback – AHA Retiring                  Hereford-sired calves that were sold 70           Dams of Distinction program.
    Director Lee Haygood is working to                days earlier and 6 lb. heavier than previous   30 Bulls Recognized as Sires of Distinction
    rebuild his family’s Hereford herd.               year’s straight black calf crop.                  – AHA recognizes the Hereford bulls
    Haygood shares why he thinks the AHA           48 Producing Quality – Pennsylvania                  that sire efficient, fertile and productive
    is in one of the strongest positions of all       commercial producer says using Herefords          females with the Sires of Distinction
    breeds in the cattle industry today.              in his program is the perfect fit.                program.
 40 National Hereford Feedout Proves               52 Cashing in on the Black Market –               10 Take Me Back to Tulsa – 2009 Junior
    Hereford Efficiency – Results of the 2007-        Hereford-sired calves go head to head             National Hereford Expo (JNHE) schedule
    08 National Hereford Feedout.                     with Angus and prove profitable on the            announced.
                                                      grid.                                          38 Whitehead, Hamman Honored at Ft.
December 2008 —“Annual Meeting”
                                                   56 Pennsylvania Producers Add Value with             Worth Hereford Show – Results of the
 18 Hereford Breeders Celebrate                       Feeder Calf Pool – Producers pool cattle          2009 Southwestern Livestock Exposition
    Demand – Hereford breeders gathered in            and utilize Hereford genetics to increase         National Hereford Show.
    Kansas City Nov. 1-3 for the 2008 Annual          profits.                                       49 A New Day in the Sun – Highlights of the
    Meeting. Highlights of the weekend
                                                   59 Hereford Longevity – Commercial                   2009 Cattle Industry Convention and Trade
    included the election of new officers and
                                                      cattlemen have been looking for a bull            Show.
    directors, recognition of the Hereford Hall
                                                      with stayability for years — the Hereford      55 National Western Carload and Pen
    of Fame and Merit inductees, and the
                                                      bull just may be the answer.                      Division Winners – Photos of the division
    American Royal National Hereford Show.
    See Page 18 for a section index.               62 Hereford Champions Showcased in                   winning carloads and pens.
                                                      Reno – Judge Dale Spencer evaluated 205
 36 Purple Hennessey 44T ET, NS Trident ET
    733 Top Keystone
                                                      Herefords Dec. 5-6 during the Western          May/June 2009 —“JNHE Preview”
                                                      Nugget National Hereford Show.                 22 Back to Tulsa – Hereford youth will
January 2009 —“Land Issues”                                                                             convene in Oklahoma’s second largest
                                                  March 2009 —“Bull Management”                         city July 4-11 for the 2009 Junior National
Cover – Herefords Bring Premium – Regional
                                                   47 National Western Highlights – The                 Hereford Expo (JNHE).
    sales add value to small groups of
                                                      Hereford breed again boasted the largest       25 JNHE, Summer Youth Preview –
    feeder calves.
                                                      numbers at the National Western Stock             Information about the 2009 JNHE, state
 20 Grading Udders – Association updates              Show (NWSS) in Denver. A total of 640             and regional junior shows and field days.
    udder scoring system.                             Herefords competed in the 103rd annual
                                                      event Jan. 14-17. With more than 25
4 / 2009 Hereford Handbook
AHA Member
Advertising Information                                                                Creative Services
                                                                                       Offering a talented creative team for                                                 LLC to provide producers online
GLOSSY MAGAZINE ADVERTISING                                                            your next promotional project. Our                                                    marketing options. Services include
RATES                                                                                  experienced staff can take your next                                                  Web design, hosting, updates and
Full page, four color . . . . . . . . . . . . . . . . . . . . . $1,150                 sale book, directory, brochure, flyer or                                              other online marketing services.
Half page, four color . . . . . . . . . . . . . . . . . . . . . . . $875               other project to the next level. From                                                 For more information and pricing,
Quarter page, four color . . . . . . . . . . . . . . . . . . . $440                    photo retouching to a complicated                                                     contact Denton Designs at (785) 363-
Full page, black and white . . . . . . . . . . . . . . . . . $725                      directory, Creative Services is your                                                  7263; e-mail info@dentondesigns.net;
Half page, black and white . . . . . . . . . . . . . . . . $450                        source for affordable promotion.                                                      or visit www.dentondesigns.net.
Quarter page, black and white . . . . . . . . . . . . $250
Seedstock directory (per year). . . . . . . . . . . . . $350                           Offering customized mailing                                                           Data integrity
• Four-color ad includes one photo, each                                               and online services                                                                   Creative Services uses a direct link
  additional photo: $20/photo                                                          When your project is produced by                                                      to the AHA database to retrieve
• Black and white ad rate includes one photo,                                          Creative Services, you will have access                                               pedigree and expected progeny
  each additional photo: $10/photo                                                     to the newest mailing technology.                                                     difference (EPD) information. This
• Please call for two color advertising rates.                                         Our mailing list system can return a                                                  link ensures accuracy of information
• Ad contracts available.                                                              list customized to your specifications.                                               and access to the most current EPDs.
                                                                                       Search categories include a
TABLOID ADVERTISING RATES                                                              combination of the following:                                                         Services
Full page, four color . . . . . . . . . . . . . . . . . . . . . .$1,200
                                                                                       recent bull transfers, recent female                                                  To receive a bid or if you have
                                                                                       transfers, radius searches, active AHA                                                questions regarding the information
Junior page, four color. . . . . . . . . . . . . . . . . . . .$1,000
                                                                                       members, active NJHA members and                                                      needed to create a bid for your
Half page, four color . . . . . . . . . . . . . . . . . . . . . . . $900
                                                                                       commercial tabloid recipients.                                                        project, please call Joe Rickabaugh or
Quarter page, four color . . . . . . . . . . . . . . . . . . . $700                        Hereford Publications Inc. has                                                    Caryn Vaught at (816) 842-3757.
Full page, black and white . . . . . . . . . . . . . . . . . $800                      teamed up with Denton Designs
Junior page, black and white . . . . . . . . . . . . . . $600
Half page, black and white . . . . . . . . . . . . . . . . $500                         Project                                                                     Price    Project                                                           Price
Quarter page, black and white . . . . . . . . . . . . $300                              Catalogs . . . . . . . . . . . . . . . . . . . . . . . . . . .       Per bid basis   Catalogs . . . . . . . . . . . . . . . . . . . . . . . . . . . Per bid basis
Seedstock directory (per year). . . . . . . . . . . . . $350                            Directories . . . . . . . . . . . . . . . . . . . . . . . .          Per bid basis   Logo design . . . . . . . . . . . . . . . . . . . . . . . . . . $50/hour
• Four-color ad includes one photo, each                                                Brochures . . . . . . . . . . . . . . . . . . . . . . . . .          Per bid basis   Ad design . . . . . . . . . . . . . . . . . . . . . . . . . . . . $50/hour
  additional photo: $20/photo.
                                                                                        Flyers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   Per bid basis   Photo retouching/editing . . . . . . . . . . . . $25/hour
• Black and white ad rate includes one photo,
  each additional photo: $10/photo.                                                     Business cards . . . . . . . . . . . . . . . . . . . . .             Per bid basis   Other projects
                                                                                                                                                                              (stickers, posters, etc.) . . . . . . . . . . . Per bid basis
• Please call for two color advertising rates.
                                                                                       Information needed for a bid: number of color pages, number of black and white pages, desired paper type for cover
• Ad contracts available.                                                              and inside pages, estimated number of photos, desired deadline or timeline, and quantity estimate. Please call if help
                                                                                       is needed to decide on these key planning items.
DEADLINES
Issue                                      Submission Deadline
September 2009 . . . . . . . . . . . . . . . . . . July 27, 2009
*October 2009 . . . . . . . . . . . . . . . . August 25, 2009
                                                                                       Online Advertising Opportunities
November 2009 . . . . . . . . . . September 25, 2009                                   The American Hereford Association                                                     Web marketing opportunities
December 2009 . . . . . . . . . . . . . . October 26, 2009                             (AHA) Web Site provides members                                                            • AHA Web site Banner Ads
*January 2010 . . . . . . . . . . . . . November 25, 2009                              the latest updates and announcements                                                       • Weekly Hereford Sales Digest
*February 2010 . . . . . . . . . . . . December 24, 2009                               affecting the Hereford breed. It is also                                                   • Hereford eNews
March 2010 . . . . . . . . . . . . . . . . . . . January 25, 2010                      the site to visit when you are buying                                                      • Web site design, hosting and
April 2010 . . . . . . . . . . . . . . . . . . . February 25, 2010                     or selling Hereford cattle. Hereford.org                                                     maintenance
May/June 2010 . . . . . . . . . . . . . . . . . March 25, 2010
                                                                                       serves as the communication vehicle                                                        • e-mail plans
                                                                                       for new Association programs and
July 2010 . . . . . . . . . . . . . . . Early bird: April 9, 2010
                                                                                       services, and is the Hereford breeders’                                               AHA Web Site Banner Ads
. . . . . . . . . . . . . . . . . . . . . . Final deadline: May 7, 2010
                                                                                       direct link to the extensive database of                                              Banner advertisements rotate
*August 2010 . . . . . . . . . . . . . . . . . . . . . June 25, 2010                   sires and dams.                                                                       throughout the AHA Web site
September 2010 . . . . . . . . . . . . . . . . . July 26, 2010                            The Web site is more than a place                                                  (Hereford.org) and are visible on all
*Indicates tabloid issue                                                               for AHA information; it is linked to                                                  the popular pages including AHA’s
                                                                                       the Hereford World, National Junior                                                   home page, links page, calendar,
SUBSCRIPTION RATES                                                                     Hereford Association (NJHA),                                                          performance pages, junior site,
(Included with member service fee)                                                     HerfNet, Certified Hereford Beef                                                      foundation site, the Hereford World
One year . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $35   (CHB) LLC, ShopHereford.com,                                                          site and the popular expected
Foreign, 2nd class. . . . . . . . . . . . . . . . . . . . . . . . . . . $60            Hereford Verified and the Hereford                                                    progeny difference (EPD) lookup
Foreign, 1st class . . . . . . . . . . . . . . . . . . . . . . . . . . . $110          Youth Foundation of America                                                           page. On average the banner ads
                                                                                       (HYFA) Web sites.                                                                     that run for the year received 250-

                                                                                                                                                                                                        2009 Hereford Handbook / 5
Online Advertising Opportunities continued

300 actual click throughs a month,              Package deals including                  Custom Web sites *
depending on the month.                      the e-newsletters and Web site                $300 for first page, $100 each
   Hereford breeders can advertise           sponsorships are available.                       additional page
their operations via banner ads that         Whether your sale is six months
show logos, contact details, brief           or three weeks away, AHA has an             Association Web sites (adult,
breeding philosophies, sale dates, etc.      advertising package that will work          women and junior) *
Banner ads serve as direct links to          for you. To visit about banner                 $150 Home page (news and events)
the breeders’ Web sites. Banner ads          advertising options, contact Sara              $100 Members page
are also offered to corporate entities.      Faber at sfaber@hereford.org or                 $50 Newsletter page (Does not
   In an effort to offer affordable          (816) 842-3757.                                      include newsletter formatting.
advertising rates, the AHA                                                                        Association is responsible for
automatically rotates Web banners            E-Newsletter Banner Ads                              providing Web-optimized
from page to page. This rotational           Weekly Hereford Sales Digest and                     PDFs for posting.)
method allows for multiple banner            Hereford eNews provide affordable               $50 Officers, Juniors, Women,
ads to be shown in a specific place on       banner advertising opportunities. If                 Classifieds, Links, Contact
a specific page for a specific amount        you are interested in advertising in                 Us pages
of time, giving the advertiser more          Sales Digest or Hereford eNews, contact        Generate revenue for your
exposure on more pages. Only one             Sara Faber at sfaber@hereford.org or        association by selling banner ads
ad is shown in a particular place            (816) 842-3757.                             and microsites.
upon each request by a reader to view                                                       For details, call (785) 363-7263 or
a page; however, when another reader         Weekly Hereford Sales Digest                e-mail info@dentondesigns.net.
requests the page, he is presented           This electronic newsletter is e-mailed
with another banner ad. There is no          to nearly 6,000 potential buyers            Microsites *
limit to the number of potential ads         around the world and is sent directly          $100 per page (includes first-
in the ad rotation.                          to Hereford producers and commercial           year hosting). Template based on
                                             cattlemen. There are currently four            subsite of www.HerefordBreeders.com
Banner ad locations: *                       positions for banner ads.                      (i.e. www.HerefordBreeders.com/yourfarm).
  • Home pages — AHA, Hereford                  Banner ad rates:                            Includes hosting and one
    World and NJHA                              • Top position — $200 per week              photo per page. (No domain
  • Links page                                  • Bottom three positions — $100             registration fees unless a custom
  • Show & Sale Calendar page                     per week                                  domain is requested. See domain
  • Upcoming National Shows page                                                            registration below.)
  • EPD & Pedigree Search page               Hereford eNews                                 Additional photos: $10 per photo
* Banner ads will not be displayed on        Hereford eNews is a weekly newsletter          Sale book posted as PDF file: $35
pages where a breeder’s data might be        distributed by e-mail to AHA                * Updates billed at $35 per hour
shown or other pages considered personal.    members and other interested
                                             individuals. The newsletter keeps           Domain registration —
Option A — Web Site Sponsor                  readers up-to-date on Hereford and          www.yourfarm.com
Banner ad placed on AHA, Hereford            other beef industry news through            $45 per year or $85 for five years.
World and NJHA home pages, Links             three sections: Hereford Highlights,        (No domain registration fees for
page, Show & Sale Calendar page and          Market Update and Industry Insight.         microsites unless a custom domain is
Upcoming National Shows page.                Three banner ad positions are               requested.)
  Rates: $200 per month or $1,000            available in the newsletter and are
    per year                                 sold on a first-come, first-served basis.   E-mail plans —
                                               Banner ad rates:                          yourname@yourranch.com
Option B — Web Site Plus                       • Top position — $200 per week
National Show Results Sponsor                                                              $35/year — 1 e-mail address
                                               • Bottom two positions — $100                 w/30GB storage
Banner ad placed on all pages                     per week
listed in Option A plus on the AHA                                                         $5/year — for each additional
National Show Results pages. These                                                           address
pages feature real-time show results,
                                             Web Services
                                             The American Hereford Association             E-mail forwarding — $20/
including pictures of division and                                                           forwarding e-mail address one
                                             (AHA) and Denton Designs LLC have
grand champions for the six national                                                         time setup fee
                                             teamed up to provide AHA members
shows and the Junior National
                                             and associations with a suite of Web        Hosting and Statistics
Hereford Expo.
                                             services. Options include Web site
   Rates: $300 per month or $1,500                                                         Web site hosting — $150/year
                                             design, hosting and e-mail plans.
     per year                                                                              In-depth Web site statistics — $70
                                                 For more information about
Design fees                                  available services or to place an order,        one time setup fee
Cost for design of banners is separate       contact Angie or John Denton at
from charges above and runs $40 per          (785) 363-7263 or (785) 562-6197;
hour with a one hour minimum per             e-mail info@dentondesigns.net; or
banner ad.                                   visit www.dentondesigns.net.

6 / 2009 Hereford Handbook
                                           NJHA Develops Young Leaders
                                           2008-2009 National Junior Hereford Association Board of Directors




NJHA contacts

P.O. Box 014059
Kansas City, MO 64101
(816) 842-3757 • (816) 842-6931 fax

OFFICERS
PRESIDENT — Roger Morgan
83589 Gracie Creek Ave., Burwell, NE,
68823, (308) 750-4453,
morgan_roger@hotmail.com
                                           Front row (l to r) are: Roger Morgan, Burwell, Neb., president; Roxane Gebhart, Claremore, Okla., vice
VICE PRESIDENT — Roxane Gebhart            president; Kandi Knippa, Seguin, Texas, secretary; Sarah Stream, Chariton, Iowa, treasurer; and Jessica
1701 College Park Rd., Claremore, OK,      Slone, W. Manchester, Ohio, reporter. Back row (l to r) are: Rossie Blinson, Buies Creek, N.C.; Danielle Starr,
74017 (918) 619-5478,                      Manawa, Wis.; Kimber Evans, Fall River, Kan.; Jacob Metch, Bainbridge, N.Y.; Justin Bacon, Prairie Grove,
roxane.gebhart@okstate.edu                 Ark.; Hannah Wine, Marshall, Va.; and Katlin Mulvaney, Opelika, Ala.
SECRETARY — Kandi Knippa
P.O. Box 6067, College Station, TX 77844
(830) 660-0266, kandilynn@neo.tamu.edu
                                           Mission statement
                                           To create and promote enthusiasm for the Hereford breed while providing opportunities
TREASURER — Sarah Stream
51590 State Hwy 14, Chariton, IA, 50049    through leadership, education and teamwork, thus ensuring a brighter future for youth
(641) 203-1940, sstream@iastate.edu        and the cattle industry.
REPORTER — Jessica Slone                   The National Junior Hereford
1937 Holtzmuller Rd.                                                                                Junior National Hereford Expo
W. Manchester, OH 45382                    Association (NJHA) is one of the                         One of the largest junior breed shows in
(937) 533-0006, jwslon2@uky.edu            largest, strongest and most active junior                the U.S., the Junior National Hereford
                                           programs in the country. Through                         Expo (JNHE) is a highlight of the
DIRECTORS                                  the years, members of this association                   NJHA’s activities. Held each July, it is
Kimber Evans
P.O. Box 141, Fall River, KS 67047
                                           have gone on to earn domestic and                        co-sponsored by the American Hereford
(620) 658-4857,                            international respect as models for                      Association (AHA) and affiliated junior
Ski_bunny_05@hotmail.com                   youth breed organization success. The                    and state Hereford associations.
Katlin Mulvaney                            NJHA continues to lay the foundation                        A family vacation for many, the
515 Shelton Ln., Auburn, AL 36830          for the beef industry’s future leaders.                  show provides an opportunity for
(334) 749-2374, mulvaki@auburn.edu         The traditions of the past coupled with                  competition of both junior members
Hannah Wine                                the energy of today’s board of directors                 and their animals. A hands-on program
P.O. Box 133, Marshall, VA 20116           have created a progressive approach to
(540) 272-1682, hannahwine@gmail.com                                                                provides educational, leadership and
                                           developing meaningful education and                      motivational information. Social
Justin Bacon
12852 Rose Cemetery Rd., Prairie Grove,
                                           program planning. The NJHA benefits                      events such as dinners, dances and
AR 72753, 479-846-3784,                    the Hereford breed as well as the beef                   educational tours to local attractions
bacon@pgtc.com                             and agricultural industries.                             are highlights for juniors and adults.
Rossie Blinson                                 A 12-member board of directors
P.O. Box 3897, Buies Creek, NC 27506       governs the NJHA, with each person                       PRIDE Convention
919-422-5098,                              serving a three-year term. The members
rossieblinson@embarqmail.com                                                                        The NJHA’s Program for Reaching
                                           of the NJHA board of directors serve as                  Individuals Determined to Excel
Jake Metch                                 ambassadors for the Hereford industry.
1400 Washington Ave., State Box #1956,                                                              (PRIDE) Convention focuses on
Albany, NY 12222, metch24@aol.com          As directors they motivate their peers                   leadership development. Junior
Danielle Starr
                                           and promote the Hereford breed. They                     members, parents and advisors from
E5198 N. Water Dr., Manawa, WI 54949,      strive to carry out the positive traits that             all over the country participate each
(920) 596-2580,                            an association of such caliber possesses.                year. During the three-day event,
danielle.a.starr@uwsp.edu                      “Advantage, Opportunity” is the                      participants listen to nationally-known
                                           NJHA logo. These are the building                        speakers and participate in workshops,
DIRECTOR OF YOUTH ACTIVITIES
Amy Cowan                                  blocks toward the NJHA’s goal of                         which assist in the enhancement of
acowan@hereford.org                        providing educational and leadership                     the attendees’ leadership talents,
                                           development programs, assisting with                     communication and beef industry
                                           breed promotion and serving as hosts
                                           for a variety of activities.                                                               …continued on page 10


                                                                                                                         2009 Hereford Handbook / 7
                                       Foundation Continues to Grow
                                       Mission statement
                                       To provide financial support for youth scholarship, leadership and education within the
                                       Hereford breed.

                                       What is the HYFA?                                     pledge often enables you, as a donor,
                                       The Hereford Youth Foundation of                      to contribute a larger gift if it is
                                       America (HYFA) was established in                     spread over a longer period of time.
                                       1989 and is a not-for-profit 501(c) (3)             • Stocks and Bonds: Stocks, bonds
 Hereford Youth                        corporation dedicated exclusively to                  or other forms of securities, which
                                       scholarship and educational support of
 Foundation contacts                   youth in the business of raising Hereford
                                                                                             have appreciated in value, are
                                                                                             the next most common types of
                                       cattle. HYFA is governed by a board                   campaign gifts. The tax advantages
 P.O. Box 014059                       of directors who are involved in the                  to the individual make these gifts
 Kansas City, MO 64101-0059            Hereford industry and who have a vested
 (816) 842-3757 • (816) 842-6931 fax                                                         highly attractive. Money market
                                       interest in and passion for educating                 funds also make excellent gifts.
 www.herefordyouthfoundation.org
                                       youth, developing leadership and
 OFFICERS:                             encouraging young people to return to               • Real Estate: A gift of real estate
 PRESIDENT: Ray Ramsey                 production agriculture.                               is another convenient way to
 Indianapolis, Ind., (317) 462-7122                                                          contribute. If you are hesitating
 rramsey@fleetmax.com                                                                        to sell some real estate because
                                       HYFA history
 VICE PRESIDENT: Marcia Mickelson      The HYFA was originally established                   of potential large capital
 Santa Rosa, Calif., (707) 527-5948                                                          gains taxes, you may transfer
 marcia@kunde.com                      to support the educational needs
                                       of National Junior Hereford                           the property to HYFA and
 SECRETARY: Amy Cowan                                                                        derive substantial benefits.
 acowan@hereford.org                   Association (NJHA) members. NJHA
 TREASURER: Leslie Mathews             is a membership organization that was               • Gifts Through Your Will: While
 lmathews@hereford.org                 formally established in 1965 as the                   current gifts are needed, you are
                                       young cattlemen arm of the American                   not limited to this form of giving.
 DIRECTORS:                            Hereford Association (AHA). The NJHA                  By making bequests to the HYFA
 Bob Call                              is one of the largest, strongest and most             in your will, you can help ensure
 Cushing, Okla., (918) 225-4623        active junior breed organizations in
 callcby@cowboy.net                                                                          the future of the HYFA. Or, you
                                       the country. In 2000, as a result of the              may consider leaving your assets
 Jo Ellard
                                       amalgamation of two youth foundations,                in Trust, assigning the income to
 Dallas, Texas, (972) 931-1310
 ellard@sbcglobal.net                  including the American Hereford Youth                 one or two beneficiaries and the
 Steve Folkman                         Foundation and the American Polled                    trust principle to the HYFA.
 Ixonia, Wis., (262) 781-1199          Hereford Youth Foundation Inc., the
 Bob Kube                              new HYFA was started.                               • Other Forms of Giving: These
 Warrenton, Va., (540) 347-4343                                                              include life insurance plans and
 rfkubeinc@starpower.net               Investment opportunities                              trusts, family business gifts, and
 John Loewen                           The success of HYFA is a shared                       commemorative or memorial
 Waukomis, Okla., (580) 758-1337
                                       responsibility beginning with each and                gifts. A variety of plans can bring
 john@loewenherefords.com                                                                    immediate benefits to you. We
                                       every Hereford producer. Breeder,
 Kelly Owen                                                                                  urge you to consult your own legal
 Ft. Payne, Ala., (256) 997-0022       industry and corporate support are vital
                                       to the success of the capital endowment               or financial counsel to determine
 hoamgurl@aol.com
                                       campaign. We ask you to consider                      which plan is best for you.
 Doug Perks
 Rockford, Ill., (815) 505-1289        financial support of this project, sharing
                                                                                           Through these opportunities,
 Ruth Sims                             in the foundation’s momentum to assure
                                                                                        you will be able to receive the
 Elgin, Okla., (580) 492-5600          continued support for the youth — the
 simsncs@aol.com                                                                        maximum benefit of your investment,
                                       future — of the Hereford breed.
                                                                                        while supporting the HYFA.
 Joe Walker                               There are many opportunities
 Morgan, Texas, (817) 595-1121                                                             To learn more about the HYFA
                                       available to support the HYFA while
 L.C. Whitehead                                                                         $5 Million Capital Endowment
                                       gaining beneficial tax and income credit.
 San Angelo, Texas, (325) 651-7740                                                      Campaign, contact Amy Cowan at
                                       To make a gift effective, producers may
 whiteheadranch@verizon.net                                                             acowan@hereford.org or visit
                                       want to consider one of the following
                                                                                        www.herefordyouthfoundation.org.
                                       investment opportunities.
                                         • Cash: Cash gifts are the most
                                           common campaign gifts and may be
                                           pledged over a five-year period. A



8 / 2009 Hereford Handbook
                                                Whole Herd TPR™ —
                                                Your Performance Partner
                                                The basic concept of beef cattle          umbrella organization of beef
Whole Herd TPR                                  performance records is to measure         breed associations, beef producers,
contacts                                        genetic differences between animals       researchers and the academic
                                                for traits of economic importance.        community. With this system, the
                                                The American Hereford Association         AHA measures economically relevant
Mailing address:
P.O. Box 014059, Kansas City, MO 64101          (AHA) recognizes the importance           beef production traits such as fertility,
                                                of performance records in today’s         longevity and reproductive efficiency.
Physical address:
1501 Wyandotte St., Kansas City, MO 64108       beef industry and through Whole           Furthermore, the greater volume of
                                                Herd Total Performance Records            data reported from each herd for
(816) 842-8878 • (816) 842-6931 fax
www.hereford.org                                (TPR™) can provide a system               measured growth and carcass traits
CHIEF OPERATING OFFICER AND                     flexible enough to meet the needs         enhances the accuracy of Hereford
DIRECTOR OF BREED IMPROVEMENT:                  of the most sophisticated record-         expected progeny differences (EPDs).
Jack Ward, jward@hereford.org                   keeping breeder or those who                  Participation in Whole Herd TPR
DIRECTOR OF RECORDS DEPARTMENT:                 desire to keep only the basics.           is voluntary and breeders may choose
Stacy Sanders, ssanders@hereford.org               Within herd and contemporary           to maintain pedigree records without
RECORDS SUPERVISOR:                             group records generated through           recording performance information.
Cindy Coleman, ccoleman@hereford.org            Whole Herd TPR are measures               With this option, known as pedigree
                                                for calving intervals, birth weights,     registry, breeders do not have EPDs
WHOLE HERD DEADLINES:                           weaning weights, yearling weights,        or other performance information
July 15, 2009
Completion and return of fall 2009 herd         scrotal circumference, hip height/        printed on their registry certificates.
inventories by this date will provide a         frame measures and ratios for most            If you aren’t presently participating
$.25 per head discount on every female          of these measures.                        in the performance registry program,
maintained on the fall inventory.                  Good within herd records include       call the AHA to get your herd
July 31, 2009                                   information obtained at birth,            enrolled and up-to-date. If you are
Final date to submit all dam reproductive       weaning, yearling and ultrasound          currently enrolled but still have
status and weaning information for the fall
2007 calf crop.                                 carcass data as well. These within herd   concerns and/or questions, please
                                                and contemporary group records are        call, and let AHA staff walk you
Sept. 1, 2009
Completion and return of fall 2009 herd         adjusted for known environmental          through the process and show you
inventories after this date will incur an       sources of variation in animal            how easy and rewarding it can be.
additional $2 per head surcharge on every       performance such as age of dam, age
female maintained on the fall inventory.        of calf, etc.                             WHOLE HERD TPR STEPS:
Nov. 1, 2009                                       Today’s commercial cattleman has
Closing date for all birth, weaning, yearling                                             Step 1:
                                                available to him the germ plasm from
and ultrasound data to be included in the                                                   • Show an accurate inventory
Spring 2010 Sire Summary.                       multiple beef breeds and numerous
                                                breeders and animals within each              record of each female in your
Dec. 31, 2009                                                                                 herd that is expected to calve in
Final date to submit all dam reproductive       of the breeds to select his herd
status and weaning information for the          replacements. Competition for the             your selected season.
spring 2008 calf crop.                          commercial industry purchasing power        • AHA invoices the breeder for his
Jan. 15, 2010                                   between and within breeds is keen,            inventory costs in accordance
Completion and return of spring 2010            and those breeders who can document           with the number and kind of
herd inventories by this date will provide
                                                their seedstock’s performance for             animals reported.
a $.25 per head discount on every female
maintained on the spring inventory.             the commercial man’s investment             • Following data submission, AHA
March 1, 2010                                   have a distinct advantage in today’s          provides a Dam Production
Final date to nominate sires for spring         beef industry as it moves toward              Summary Report for each
2010 breeding in the National Reference         “specification production” from               enrolled female.
Sire Program.                                   conception to slaughter.
March 1, 2010                                                                               • AHA returns Birth Information
                                                   Whole Herd TPR is a system
Completion and return of spring 2010 herd                                                     Worksheets (Form 1)
                                                of registration and performance
inventories after this date will incur an
additional $2 per head surcharge on every       tracking whereby every participating
female maintained on the spring inventory.      breeder updates his/her cow herd          Step 2:
June 1, 2010                                    inventory annually and is charged           • As calving is completed,
Closing date for all birth, weaning, yearling   for performance data on a per                 breeders are required to return
and ultrasound data to be included in the       cow basis as opposed to a per                 to AHA a Birth Information
fall 2010 EPD evaluation.
                                                calf basis. The system is positively          Worksheet (Form 1) with the birth
                                                endorsed by the Beef Improvement              information for every female
                                                Federation (BIF), a North American            enrolled in that season, including



                                                                                                        2009 Hereford Handbook / 9
Whole Herd TPR continued                                                               …NJHA continued from page 7

     data on any that failed to calve,        Possible schemes might be                knowledge. The highlight of
     lost a calf, etc. (Calves should be   for progeny testing young sires,            the event is participating in
     registered using this form in order   aiding commercial cattlemen by              leadership and team building
     to receive the least expensive        benchmarking performance on                 activities that prepare junior
     registry costs — up to four months    their commercial cow herd, utilizing        members for the real world.
     of age.)                              alternate breed sires on Hereford
   • AHA returns Birth Report/             heifers and preserving their                State field days
     Weaning Worksheet (Form 2)            production history.                         and regional shows
                                              Finally this program collects            Throughout the summer,
                                           several years worth of these types          approximately 30 state affiliates
Step 3:
                                           of data and then analyzes this              sponsor field days and/or
   • Member submits completed Birth        information to see what the effect          regional shows. The NJHA
     Report/Weaning Worksheet              might be to the North American              board helps in planning and
     (Form 2) reporting weaning            Hereford Cattle Evaluation of EPDs.         organizing activities, such
     weight information or a disposal
                                                                                       as judging contests, junior
     code for animals not weighed.
                                           Online registry                             cattle shows, and various
   • AHA returns to the breeder            The AHA offers online registration,         educational and fun-filled
     the Weaning Report/Yearling           so throw away those handwritten             contests and competitions.
     Worksheet (Form 3) when               paper forms and start updating your
     all inventoried females have          herd data online. You can update your       AHA Junior AI Program
     been reported.                        herd inventory, record and register         Junior members may obtain
   • Note: Yearling information is         calves, and submit weaning and              free semen and artificial
     not mandatory.                        yearling data online.                       insemination (AI) certificates on
                                              The online system has several            top bulls in the breed through
Step 4:                                    advantages. First, the system enables       the Junior AI Program. Junior
                                           quicker, more efficient processing of       members can qualify females
   • When the breeder returns Form
                                           your data once it is received by the        for the program by exhibiting
     3 to AHA, a yearling worksheet is
                                           AHA, which means you will receive the       their heifer(s) at any AHA-
     provided and the breeder reports
                                           results you need quicker. You will not      sponsored show. The program
     yearling weights on those still
                                           have to wait for traditional mail service   was established to provide
     in his possession and codes the
                                           to deliver your information to the          juniors the opportunity to
     balance as disposed of.
                                           AHA or to receive reports of updated        further enhance their breeding
   • If ultrasound carcass data is         information from the AHA once your          programs as well as to encourage
     collected, technician submits         work has been processed.                    managerial and marketing skills.
     carcass data directly to an              If you do not have time to sit down
     AHA-approved ultrasound lab           and record all your data at once or
     that will process the data and                                                    Scholarships
                                           complete information on your calf           The NJHA is an organization
     forward results to AHA for            crop, just log on to the online registry
     database inclusion.                                                               devoted to the development
                                           and record the information you              of outstanding leadership
   • As an alternative, breeders can       currently have; then return at a later      potential, and the NJHA
     choose to return the form with no     date to finish entering your data and       encourages members to seek
     yearling information and request      submit your information for processing.     advanced education. The NJHA
     the Calf EPD Summary (Form 5),                                                    through cooperation with the
     thereby completing the reporting      Profit indexes                              Hereford Youth Foundation of
     requirements on that calf crop.       The AHA publishes four profit               America (HYFA), the American
                                           selection indexes as part of the Whole      Hereford Women and the
Alternate breed inventory                  Herd TPR system. These indexes              National Organization of Poll-
The AHA offers an alternate breed          enable breeders and their commercial        ettes awards more than $65,000
inventory program to collect crossbred     customers to select sires that maximize     in scholarships to NJHA
data as well as information on recipient   profit under specific commercial            members each year.
dams so that it might be possible to       production situations.
utilize the information of crossbred          Profit indexes combine the
and embryo transfer (ET) calves in         information from an animal’s EPDs
future genetic analyses.                   into one number that reflects its overall
   It also allows AHA to record            economic value in a specific situation.
information on crossbred calves with       Hereford $Profit Indexes include: Baldy
some portion of known Hereford             Maternal Index (BMI$); Brahman
genetics so that the performance data      Influence Index (BII$); Calving EZ
from these animals might be used in        Index (CEZ$); and Certified Hereford
future genetic analyses.                   Beef Index (CHB$).


10 / 2009 Hereford Handbook
Visit Hereford Web Sites
The American Hereford Association (AHA), Hereford                Weekly Hereford e-Newsletters
Publications Inc. (HPI) and Certified Hereford Beef              The Weekly Hereford Sales Digest is a source for locating
(CHB) LLC have a variety of Web sites to provide                 the right Hereford cattle to help seedstock and
information to members.                                          commercial producers become more profitable. The
www.hereford.org — The AHA’s flagship Web site, where            e-mail broadcast features updates about upcoming sales,
producers can get information on programs and services,          shows and events, and has a complete listing of sale
member and industry links, and contacts.                         results along with links to online sale catalogs, private
                                                                 treaty sales and semen catalogs. To receive the Weekly
www.herefordworld.org — The official HPI and Hereford            Hereford Sales Digest, e-mail Sales_Digest@hereford.org.
World Web site. Here you can find upcoming Hereford                 Hereford eNews is a weekly e-mail newsletter that was
sales and events, article archives, subscription and             designed to distribute Hereford, beef and agriculture
advertising information, as well as HPI staff contacts.          industry news in a timely manner. The newsletter includes
www.herefordbeef.net — Home of CHB LLC. A consumer-              a Hereford Highlights section along with Industry Insight
based Web site that also contains information for CHB®           and Market Update sections. The news sent to subscribers
retail and foodservice customers. The site showcases exciting    comes from material authored by AHA, HPI and CHB
new recipes and contains a complete list of CHB retail           staff, as well as state Extension specialists and other
supermarkets, retail distributors and foodservice distributors   industry experts. To sign-up for eNews, send an e-mail to
by state. In addition, you’ll find information about the         eNews@hereford.org.
CHB® brand, how to market your cattle through CHB,
and CHB LLC staff information.
www.herefordverified.com — Here you’ll find information
about the Hereford Verified program, a way to market
your cattle through Certified Hereford Beef, including
frequently asked questions, benefits of the program and
how to get started.
www.herfnet.com — HerfNet is a free advertising tool
offered by the AHA for producers to market their feeder
calves and commercial females on the Internet. The site
also has a Hereford seedstock section, that is a fee service,
where AHA members can post their sale offerings, semen
listings and private-treaty listings.
www.jrhereford.org — Home to the National Junior
Hereford Association (NJHA). On the site is information
about upcoming NJHA events, contest details, available
scholarships and NJHA board member contacts.
www.herefordyouthfoundation.org — Your source of
information about the Hereford Youth Foundation of
America (HYFA).
www.herefordresource.com — This password-protected site
was developed for state Hereford associations as well as
individual breeders to be able to download communication
tools to help promote Herefords. Visitors to the site can
download the AHA’s national ad and radio script. To
request a password, e-mail adenton@hereford.org.
www.shophereford.com — On this site you can order
Hereford apparel, posters, signs and other Hereford items
to promote the whiteface breed.
www.herefordphotoshop.com — Hereford Photo Shop
was started as an online show photo store for Hereford
exhibitors. The site also includes a password-protected
area where media professionals can download press
releases and photos for publication use.
AHA Core Business Strategies
Vision Statement
To be the preferred beef breed for producers and consumers.

Mission Statement
AHA will provide the leadership to record, protect, promote and facilitate
the production and consumption of Hereford beef.

Core Strategies
    I. Continue to grow the Certified Hereford Beef program
   II. Develop a more aggressive and targeted industry marketing plan to
       positively influence the perceptions and value of Hereford cattle
  III. Increase the quality, consistency and reliability of Hereford genetics
  IV. Continue to grow AHA net revenue through current/new products,
      programs, services or partnerships
   V. Increase the educational opportunities for our members,
      prospective members and customers
  VI. Continue to grow and emphasize our youth development programs
      and create a young breeder development program
 VII. Invest in developing global markets for our Hereford genetics




                    1501 Wyandotte St. • P.O. Box 014059
                        Kansas City, MO 64101-0059
                 (zip code for street address is 64108-1222)
                     (816) 842-3757 • (816) 842-6931 fax
                              www.hereford.org

								
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