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Google _final paper_.docx - Wikispaces

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					  Google
   By: Phillip Ivacic
Introduction to Business
      10-102-124
       Mr. Will
        10/6/10
       Would you ever believe that Google started as a research project? Well, that is how it all

started. The definition of Google is a widely used search engine that uses text-matching

techniques to find web pages that are important and relevant to a user's search. It didn’t take long

for Google to be the biggest search engine used today. Their growth and success they have had

has made Larry Page and Sergey Brin (Co-founders of Google) multimillionaires. Google has

grown so big that it is larger than Disney, General Motors and McDonalds combined. Some of

the things that Google wants to get into the networking business and creating their own phone.

This giant search engine has made life easier on people because it allows them to find just about

whatever they want in a matter of seconds.


       Google all started as a research project for Larry Page as he was completing his PhD at

Stanford University. Larry Page called his project “Backrub.” It bothered Page that when you use

to look at a web page you had no idea what pages linked back to it. Page found out that the entire

Web was loosely based on citation, and he wanted to create a method to count and qualify each

back link on the Web. The complicity of finding the count of links to a page would help

determine the ranking of importance and the ranking of each link based the link count of the

original link interested Sergey Brin. Brin was a math genius at an early age and even dropped out

of high school early in order to go to college. This is where Sergey Brin joins Larry Page and the

creation of Google was begun. As they continued to work on their project it kept getting more in-

depth on the importance of each link and it only searched key words based on the page title.

They named their search tool Google after googol, which is the term for the numeral 1 followed

by 100 zeros. After 1 year since Larry Page and Sergey Brin met they released their first version

of Google on the Stanford website which was in August of 1996. They continued to improve

their search engine by adding full-text searching and more pages to the index. Their project
became such a hit that it would cause the Stanford internet connection to go down. The Google

domain was finally registered on September 15, 1997. Page and Brin figured out that search

engines need a lot of computing sources and they didn’t have any money. So they were able to

get a hard drive and a CPU from departments at Stanford. They were able to get more money

from their first investor who was Andy Bechtolsheim, a computer whiz and a legendary investor

in successful start-ups. There were no negotiations or no discussion of stocks, he handed them

over a check for $100,000. Google began quickly and got to be very popular quickly. Their

growth was enormous in a little over a decade.


       The early success and growth that Google experienced is hard to imagine. Google has

made the web easier for people to search whatever they want and whenever they want. They

have always believed in trust and attention. They want the searches to be quick, efficient and not

full of too many advertisements. Google also believes that the search engine should be for public

experimentation and not failure. This has helped continue the growth today by Google being the

largest search engine in the world and number 1 choice by schools. In 2004, 85% of people were

using Google as their search engine. Also, Google acquired Blogger.com from Pyra Labs which

made the information more reliable and searching a lot faster. It only takes 0.2 seconds to search

something on the internet. The speed of the internet has helped Google get over 150 million

searches a day. Google has bought 83 companies from 2001 till the present day. They have

bought companies like AOL (broadband internet access,) Android (mobile software,) and

Aardvark (social search.) Their most recent purchase was that of a touch typing company called

Blind Type, and their most expensive purchase was that of Double Click worth $3.1 billion.

Google’s growth has been quick and many things in between, but what they have for the future is

just unbelievable.
       Google’s possibilities seem endless for what they can do in the future. As of now, their

plan is to offer free WiFi to select communities or 1 gigabit connections to 50,000 homes. This

will allow the people in the community to have a faster internet which in turns means that they

will spend more time on the internet, and more time using Google. Also, Google bought the

Android which they have made into a phone. The Android phone has 70,000 aps available with

100,000 that have been submitted. One of the aps that the Android has is being able to point

your camera at a product and the information and price of the product comes up. Google’s future

on creating a phone company is so promising that their stocks will rise from $577 to $720.

Google just recently created a car that drove 140,000 miles without a human behind the wheel.

Of course Google plans to continue to buy more businesses that they feel will help their company

and plan to make their search engine the best possible.


       Who would have thought that a multibillion dollar company could start on a research

project. Without Larry Page’s and Sergey Brin’s (Co-founders) ideas and intelligence we

wouldn’t have such a great search engine that has made our life easily on trying to find

information. Google’s creation and early success helped pave the way for the success that they

are having now. They have bought 83 companies since 2001 with the largest being Double Click

worth $3.1 billion. Also, they are the number 1 choice of search engines in schools. Google’s

future seems endless with all the possibilities that they are coming up with now. They plan to

either have free WiFi to select communities or 1 gigabit connection to 50,000 people. Their

Android phone seems endless as well with all the new aps and ways to help people out. Google

has only been around for a little over a decade creating news things all the time and who knows

what they will make next.
       People my age have always grown up with Google. In fact ever since we needed to use a

computer Google has been at our finger tips. Google has allowed us to write research papers

more quickly like the one I am writing now. Who knows how long this paper would have taken

me without looking up a few things and a group of sources being right there. Google has

impacted all of our lives in many ways. Learning how Google started (as a research project)

made me think that it isn’t always the professional career you get, but the ideas that you come up

with that can be most successful. I am sure that Larry Page or Sergey Brin never thought that

they would be multimillionaire drop outs of PhD school. Also, just learning how Google was

created was very interesting. I never knew that people didn’t know that back links link to one

another. We all kind of take that for granted thanks to Google. All and all, I feel Google has

impacted my life as well of many, many others and they will continue to in the future.
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