The Campaign for Stanford
Medicine
Second Annual Strategic Planning Retreat
School of Medicine Focus
January 31 2003
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Outline
• Why?
• The Campaign Context
• What?
• Campaign Priorities
• How?
• Campaign Elements
• When?
• Timeline
• Issues
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Campaign Context
(the "Why")
Supporting Translational Medicine
Patient Care
Education
Research
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Campaign Context
(The "Why")
Campaign Goals
Obtain financial resources
Make a bold statement about SUMC's future
Engage a broader community
Donors
Volunteers
Friends
Build internal focus and energy
Reinforce Stanford's unique strengths
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Campaign Context
(The "Why")
Annual Cash Totals
$140,000,000
$120,000,000 114.4 113.3
99.7
$100,000,000
83.3
$80,000,000 71.1
$60,000,000 50.1
53.4
$40,000,000
$20,000,000
$-
96 97 98 99 00 01 02
Fiscal Ye ar
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Campaign Context
(The "Why")
7-Year Cumulative Cash Totals
$700,000,000
585.1
$600,000,000
$500,000,000 471.9
$400,000,000 357.5
$300,000,000 257.8
$200,000,000 174.4
103.4
$100,000,000 50.1
$-
96 97 98 99 00 01 02
Fiscal Ye ar
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Campaign Context
(The "Why")
Sources of Gifts FY1998-FY2002
Bequests
Corporations 7%
12%
Foundations
Living
&
Individuals
Associations
47%
34%
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Campaign Context
(The "Why")
Purposes of Gifts 1998-2002
Physical Plant
21%
Endowment
Expendable 20%
59%
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Campaign Context
(The "Why")
Medical Center Gifts by Objective FY2002
Hospital
Objectives
$16,788,490
15%
Medical School
Objectives
$96,437,482
85%
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Campaign Context
(The "Why")
Other Medical Campaigns
School Goal Dates
UCSF $1.4 Billion 1998-2005
Hopkins $1.0 Billion 2000-2006
UCLA $1.2 Billion 1995-2004
Duke $600 Million 1998-2004
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Campaign Components
(The "What")
Emerging Strategic Priorities
Clinical and Research Objectives
Cancer/Stem Cell Biology and Medicine
Cardiovascular
Neurosciences
Immunology and Infection
Solid Organ Transplantation
Translational Research
Other
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Institute Organization
Stanford Institutes of Medicine:
Institute for [xxxx]
Research Center Clinical Center of Excellence
General Clinical Research Center
Translational Research Center
Clinical Clinical Center Clinical Center for
Basic Research for [xxx] [xxx]
Research
Clinical Informatics
ACCESS/
Institute-Based Associates Clinical Center for [xxx]
Clinical Center Clinical Center for
for [xxx] [xxx]
Department-Based Affiliates
Translational Research Core Clinical Ancillary & Support Services
Facilities
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Campaign Components
(The "What")
Capital Projects
Patient Care
Cancer Pavilion
Hospital Inpatient and Outpatient Facilities
Education
Stanford Medicine Information and Learning Environment
Research
Stanford Institutes of Medicine
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Campaign Components
(The "What")
Other Programmatic Priorities
Hospital Medical Directorships
Curricular Support
Scholarships, Fellowships
Professorships
Departmental Initiatives
Others i.e., medical science writing fellowship
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Setting Goals
(The "How")
Campaign goal (subject to
feasibility testing): cash over Cumulative
seven years - $1.2 billion.
$1,400,000,000
Some funds raised will be for $1,200,000,000
ongoing support as opposed
to new initiatives. $1,000,000,000
$800,000,000
Assuming 40% of current Delta
Available for
totals support ongoing $600,000,000 Strategic
Initiatives
programs and an annual
growth factor of 5% for this $400,000,000
type of ongoing support, a Inertial -
$200,000,000 Inclusive
$1.2 billion campaign will yield ongoing
$800 million in funds for new support
$-
initiatives.
03 04 05 06 07 08 09
Fiscal Year
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Campaign Elements
(The "How")
Campaign Infrastructure
Advance Case and Feasibility Study
Volunteer Structure
Stanford Medicine Leadership Council
Chairman, John Freidenrich
Campaign Advisory Boards
Hospital Board
Medical Center Trustee Committee
Faculty and SUMC Leadership
Communication
Faculty
Volunteers
Prospects
Alumni
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Campaign Elements
(The "How")
Campaign Infrastructure (continued)
Nucleus Fund
Public Launch
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Timeline
Proposed Timeline: Campaign for Stanford Medicine
Planning Phase Quiet Phase Public Phase
Campaign Activities 2001 2002 2003 2004 2005 2006 2007 2008
Quarter 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Conduct strategic
planning
Identify campaign
priorities
Recruit and launch
Leadership Council
Conduct feasibility study
and set working
campaign goal
Solicit nucleus gifts
Recruit volunteer
committees
Announce campaign
to public
Solicit gifts
Celebrate campaign
conclusion
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Outstanding Issues
Outstanding Issues
Local and National Economic Health
Competition For Prospects
Between Stanford and Other Institutions
Between SUMC and the University
Between Campaign Initiatives
Finding New Donors
Space/Land Use
Integration of Campaign and On-Going Finances
Continuing Development Needs vs New Campaign Needs
What Gets Counted in Campaign
Post-Campaign Needs
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Next Steps
Next Steps 2003
Finalize Internal Case Statement
Recruit Leadership Council
Conduct Leadership/Internal Briefings
Launch Feasibility Survey
Build Final Campaign Strategy
Solicit Nucleus Gifts
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