The Defensive Driver

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					                    The Defensive Driver


                    CS-410 Concept Presentation
                    Presenter:



21 September 2009                                 1
               Outline

                Problem (Defined/Evaluated)
                What Is The Solution
                Who Is Our Customer
                Is There A Market
                Who Is Our Competition
                Computer Components
                Solution (Benefits/Problems)


21 September 2009                               2
               So What Is The Problem?

                                 In 2008 There Were
                                  37,261 Human
                                  Fatalities Due To
                                  Vehicular Accidents   2




                                 In 2008 There Were
                                  2,346,000 Human
                                  Injuries Due To
                            1
                                  Vehicular Accidents   2




21 September 2009                                           3
               Problem Statistics

            35%
            30%
            25%
            20%
            15%                                             Accidents
            10%                                             Fatalities
             5%
             0%                                         3
                     Rear     Side Stationary Head On
                    Impact   Impact  Object    Impact
                                    Impact

21 September 2009                                                  4
               Causes

                Speeding
                Unsafe Lane Changing
                Turn Signal Use
                Tailgating
                Not Yielding
                Ignoring Traffic Signals
                Driving While Impaired     5




21 September 2009                               5
               Really Quick Poll

                How Many Of You Have Sped Over
                    10Mph Recently

                How Many Of You Have Caught Yourself
                    Tailgating

                How Many Of You Know The Two-
                    Second Rule

21 September 2009                                   6
               Fact

                Most Accidents Occur Within A Two
                    Second Time Frame   8




21 September 2009                                    7
               How Do We Fix This

                Combating A Few Of The Top Causes
                    Of Car Accidents Will Change How
                    Safely We Drive




21 September 2009                                      8
               The Defensive Driver

                Is A Device That In Real Time Will
                    Monitor The Distance/Speed Ratio
                    Between Your Vehicle And The Vehicle
                    In Front Of You

                It Will Give Visible And Audible Alerts To
                    Let You Know When Unsafe Driving Is
                    Occurring

21 September 2009                                             9
               The Defensive Driver (Cont.)

                Will Have Custom Tailored Information
                    For Individual Drivers/Cars

                No Bigger Than Any Mobile GPS Unit
                    Currently Being Sold




21 September 2009                                        10
               Customers

                Everyday Drivers
                       There Are Currently Over 200 Million
                        Drivers In The United States5




                Car Companies




21 September 2009                                              11
               Market

                In LA Country Alone Over 144,000
                 Drivers Attend A Defensive Driving
                 Course Every Year       6


                Average Insurance Cost Per Claim Up
                 85% From 1994 To 2004, Reflected In
                 Higher Premiums     7


                Car Accidents Cost Taxpayers Over 30
                 Billion Each Year
                                 8




21 September 2009                                       12
               Any Competition




                                 10

21 September 2009                     13
               Any Competition (Cont.)




                                         9

21 September 2009                            14
               Defensive Driver Solution

                       LCD Screen Unit




     Unit Hardware     Defensive Driver   Unit Software




                        Laser Ranger




21 September 2009                                         15
               Defensive Driver Benefits

                Will Work With Any Vehicle
                Can Be Customized To Individual
                 Driver/Vehicle
                Portable
                Can Be Purchased Already Installed In A
                 New Vehicle, Or Can Be Installed By
                 Customer


21 September 2009                                      16
               Defensive Driver Problems

                Will Not Work Around Tight Corners
                Warnings May Not Be Enough To Keep
                 Drivers Safe
                May Fail In Inclimate Weather
                May Be A Distraction




21 September 2009                                     17
               Questions




21 September 2009          18
               Sources
               1    http://media.photobucket.com/image/smart%20car%20between%20two%20trucks/dhb2/POLITICS/image0022.jpg
               2    http://www-nrd.nhtsa.dot.gov/Pubs/811172.pdf
               3    http://www.bestsyndication.com/?q=node/23333
               4    http://www.carinsurancelist.com/car-accident-statistics.htm
               5    http://wiki.answers.com/Q/How_many_licensed_drivers_are_there_in_the_US
               6    http://trafficschoolonline.com/news/la-times.html?aid=7911&lcode=&ts=1252475994&siteID=136&orderTypeID=1
               7    http://autos.savvy-cafe.com/defensive-driving-statistics-show-justification-for-classes-2007-08-24/
               8    http://www.docstoc.com/docs/10477358/Safe-Driving-Practices-for-Employees
               9    http://www.autospies.com/images/users/turbox/Ford%20Collision%20Warning%20Brake%20System.jpg
               10   http://www.dot.state.mn.us/trafficeng/tailgating/Tailgating-finalreport.pdf
               11   http://www.autospies.com/images/users/turbox/Ford%20Collision%20Warning%20Brake%20System.jpg




21 September 2009                                                                                                              19

				
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