This is Honda IN AMERICA
Honda’s value to America is demonstrated by the company’s ability to continuously develop and produce
some of the industry’s most innovative and fuel-efficient products, using domestic and globally sourced
parts. Last year was Honda’s 11th consecutive year of record-breaking U.S. sales. The company met this
demand by increasing U.S. production. In the U.S., Honda has 13 research and development facilities,
a highly skilled workforce of nearly 27,000 associates, and 10 plants currently building automobiles and a
variety of other products for American customers. During the past three years, Honda has broken ground
on six new facilities while expanding four existing facilities—an investment totaling $1.23 billion.
Honda’s total capital investment in the U.S. reached more than $10.6 billion in 2007.
This is where we invest. This is where we work. This is where we grow.
The 2008 Honda Accord is produced in Marysville, Ohio.
This is Honda IN AMERICA
MN VT NH
ID WI NY
SD MI RI
Honda in America
CA CO MO
Honda is experiencing the fastest rate of expansion in its history in the U.S.
TN R&D Centers
NM OK AR
AZ Honda Suppliers States
Since 2005, Honda has broken ground on six new facilities while expanding four MS AL GA Honda Parts Centers
Honda/Acura Auto Zone Offices
existing facilities. This investment demonstrates Honda’s philosophy of building TX LA
FL American Honda Finance Corporation
products close to its customers, using domestic and globally sourced parts. That’s why AK American Honda Motor Co., Inc. Sales Headquarters
Future Manufacturing Facilities
as sales in the U.S. increase, Honda’s capital investment in plants grows. In fact, Honda Aircraft Company, Inc. Headquarters
Dealers (in all 50 states)
Honda strives to maintain production capacity to ensure that nearly 80 percent of
the Honda and Acura vehicles sold in the U.S. are manufactured in North America. A company investing in U.S. plants, products and people.
n Honda’s total capital investment in the U.S. n Honda Aircraft Company, Inc., broke ground on
reached more than $10.6 billion in 2007. its $100 million world headquarters, R&D
n In 2007, Honda broke ground on a new center, and production facility in Greensboro, Honda’s
$550 million auto plant in Greensburg, North Carolina. In nearby Burlington, Honda
Aero, Inc., broke ground on a new $27 million
Indiana that will employ approximately
fuel-efficient jet engine plant. investment
2,000 new associates. The new plant will
produce fuel-efficient, four-cylinder Honda n Honda’s $75 million investment in the Anna
in the U.S.
Civic sedans when it opens in fall 2008. Engine Plant in Ohio expanded its production reached
n In 2007, Honda began a $50 million expansion of steel engine parts. more than
of the Honda Precision Parts of Georgia n The $100 million investment in Honda’s $10.6 billion
transmission plant—less than two years after transmission plant in Russells Point, Ohio last year.
the initial $100 million investment in the expanded production to include high-precision
new facility. The plant manufactures parts gears and rear differentials and also added hot
that were previously produced in Japan. forging operations.
Honda’s Manufacturing Investment in America
COMPANY LOCATION (OPENING DATE) CAPITAL INVESTMENT
Honda of America Mfg., Inc. Marysville, OH (1982) $3.8 billion
Marysville, OH (1979) $169 million
Anna, OH (1985) $1.5 billion
East Liberty, OH (1989) $1 billion
Honda Manufacturing of Alabama, LLC Lincoln, AL (2001) $1.4 billion
Honda of South Carolina Mfg., Inc. Timmonsville, SC (1998) $266 million
Timmonsville, SC (2002)
Honda Power Equipment Mfg., Inc. Swepsonsville, NC (1984) $192 million
1: With a new $100 million expansion, Honda Transmission Honda Transmission Mfg. of America, Inc. Russells Point, OH (1996) $325 million
Mfg. in Ohio now produces high precision gears that were
Honda Precision Parts of Georgia, LLC Tallapoosa, GA (2006) $150 million
previously made in Japan. 2: Demonstrating its continuous
investment in U.S. R&D capabilities, Honda opened the UNDER CONSTRUCTION
$15 million Acura Design Center in California last year.
3: In 2007, Honda opened an $89 million Midwestern Honda Manufacturing of Indiana, LLC Greensburg, IN (2008) $550 million
Consolidation Parts Center in Troy, Ohio to supply parts
to Honda’s nine other distribution centers throughout the U.S. Honda Aircraft Company, Inc. Greensboro, NC (2009) $100 million
4: In 2007, Honda Aircraft Company, Inc. broke ground
Honda Aero, Inc. Burlington, NC (2010) $27 million
on its $100 million world headquarters, R&D center,
and production facility in Greensboro, North Carolina.
This is Honda IN AMERICA 2008
EMployMENt A manufacturer that continues to create new, quality jobs.
Honda has provided stable manufacturing employment for the past 29 years. n Honda directly employed nearly 27,000 n Honda’s relationship with more than 520
associates in America last year, with a U.S. suppliers creates tens of thousands of
The company is able to maintain this job security due to its flexible manufacturing U.S. payroll of approximately $1.9 billion. manufacturing jobs while authorized Honda
and Acura automobile dealers employ nearly
systems that allow Honda to adjust model production to meet market demand. n In 2007, Honda began hiring associates to
fill the 2,000 new jobs at the new auto plant
Honda also continues to offer its associates competitive compensation, health and in Greensburg, Indiana. n Honda Manufacturing of Alabama, LLC has
Honda encourages career growth through more than doubled its direct employment
retirement plans, including traditional pension and 401K programs. n
since opening in 2001 and has indirectly
company-sponsored job training and educational
assistance for job-related and business-related created 40,000 jobs in Alabama.
degrees, as well as certificate, technical and n Honda’s new Midwestern Consolidation
vocational programs. Parts Center in Troy, Ohio created more
than 100 new jobs when it opened in 2007.
77 percent of the jobs
Sales, Finance 23% Manufacturing Honda creates in the U.S.
and R&D 77% are in manufacturing.
1: Associates’suggestions are crucial to improving the quality,
efficiency, ergonomics and safety of the manufacturing
process in Honda’s U.S. plants. 2: Honda creates jobs
for researchers, designers and engineers in the U.S.
3: Authorized Honda and Acura automobile dealers employ
more than 100,000 Americans across the U.S. 4: Honda’s
flexible manufacturing systems help maintain job security
Honda’s U.S. Employment
by adjusting model production to meet market demand.
Associates in Thousands
1959 1979 1982 1985 1988 1991 1994 1997 2000 2001 2002 2003 2004 2005 2006 2007
This is Honda IN AMERICA 2008
Nearly 80 percent of Honda and Acura vehicles
sold in the U.S. are manufactured in North America.
Since manufacturing its first product in the United States in 1979, Honda has
steadily increased the number of models and components it builds in the U.S., 40
using domestic and globally sourced parts. In 1982, Honda became the first 20
Japanese manufacturer to build autos in the U.S. Today, Honda builds products 10
with the goal of balancing environmental, safety, energy conservation and social 1982 1987 1992 1997 2002 2007
responsibilities with its customers’ needs.
A long-standing commitment to build products close to its customers.
n In 2007, Honda’s U.S. factories built more n Honda has shifted production of the
than one million vehicles, breaking Honda Honda Pilot and Ridgeline from Canada to
1 2 production records. Alabama. This flexibility helps the Alabama plant
n Honda produced 1.6 million vehicle engines reach its annual capacity of 300,000 vehicles and In 2007,
and 1.5 million general purpose engines in the engines and maintains job security. Honda built
U.S. last year—many of which came from the n Honda has exported more than 800,000 more than
Anna Engine Plant in Ohio, Honda’s largest automobiles to more than 100 countries during one million
vehicle engine plant in the world. the past 20 years. vehicles in the
n Honda manufactured 302,000 power equipment n Demonstrating Honda’s flexibility to produce United States.
products and 271,000 motorcycles, personal both cars and light trucks on the same assembly
watercraft and all-terrain vehicles (ATVs) at its line, the Acura TL and the Honda Accord are
U.S. facilities in 2007. Nearly 90 percent of produced with the Acura RDX at the Marysville,
Honda ATVs sold in the U.S. last year were Ohio auto plant, and the Civic is produced
1: Honda’s U.S. facilities perform all major made in the U.S. simultaneously on the same line as the Element
operations of the manufacturing process— and CR-V at the East Liberty, Ohio auto plant.
casting, stamping, welding, painting and
injection molding—as well as assembling
the final product. 2: All of the personal Honda Manufacturing in America
watercraft Honda sells worldwide are made
COMPANY LOCATION U.S. PRODUCTS PRODUCTION CAPACITY
in the U.S. 3: Investment in flexible
manufacturing systems helps Honda meet Honda of America Mfg., Inc. Marysville, OH Accord Sedan, Accord Coupe, Acura TL, Acura RDX 440,000 Vehicles
the changing demands of the marketplace. Marysville, OH Gold Wing 1800, VTX 1800 V-Twin Cruiser, 75,000 Motorcycles
4: Honda continues to expand the number VTX 1300 V-Twin Cruiser 75,000 Engines
of models and components it builds in the U.S.
Anna, OH 4-Cylinder Engines, V-6 Engines, Driveshafts, 1.18 million Engines
Civic Sedan, Civic GX, Element, CR-V 240,000 Vehicles
East Liberty, OH
3 4 Honda Manufacturing of Alabama, LLC Lincoln, AL Odyssey, Pilot, Ridgeline, V-6 Engines 300,000 Vehicles
Honda of South Carolina Mfg., Inc. Timmonsville, SC Four Trax & SportTrax ATVs 340,000 ATVs
Timmonsville, SC AquaTrax Personal Watercraft 29,000 PWCs
Honda Power Equipment Mfg., Inc. Swepsonsville, NC General Purpose Engines, Lawnmowers, Snow 340,000 Units
Throwers, Water Pumps, String Trimmers, Mini-Tillers 2 million Engines
Honda Transmission Mfg. of America, Inc. Russells Point, OH Automatic Transmissions, Transmission Gears, 750,000 Transmissions
Rear Differentials 288,000 Transmission Gears
110,000 Rear Differentials
Honda Precision Parts of Georgia, LLC Tallapoosa, GA Automatic Transmissions 300,000 Transmissions
Honda Manufacturing of Indiana, LLC Greensburg, IN Civic Sedan 200,000 Vehicles*
*Production to begin in fall 2008.
This is Honda IN AMERICA 2008
REsEARCh & dEvElopMENt Honda was the first automaker to develop a solar-powered hydrogen fueling station.
Solar Array Electrolyzer Compressor Tanks
Honda’s research and development operations are the creative heart and soul of the
company’s efforts to meet the needs of its customers. Honda’s U.S. R&D Centers
are responsible for the development of a variety of innovative models. These centers Commercial
Power Supply 115V
continue to expand the company’s product development capabilities by fully
integrating research, design and development. As long as there is a societal need
for environmental protection, performance and safety, Honda will constantly
challenge itself to seek out new initiatives and stay at the forefront of innovation. A company that invests 5 percent of its global revenues in R&D.
n In 2007, Honda opened the $15 million Acura n Honda operates two of the world’s most advanced
Design Center in Torrance, California and the indoor crash safety research facilities—one in Ohio
Advanced Design Studio in Pasadena, California. and one in Japan. These centers conduct highly Honda has 13
Honda now has 13 R&D facilities in the U.S. sophisticated testing to provide Honda with a
deeper understanding of what happens in real
n A new advanced light jet, HondaJet, was
in the U.S.
developed and tested by Honda R&D Americas, world collisions and to assess new technologies.
Inc. in North Carolina. HondaJet will be n Last year, Honda celebrated the 10th anniversary
assembled in North Carolina, with delivery of of the Honda Initiation Grant program. In the
the first jet scheduled for 2010. history of the program, Honda has awarded
n Four of the seven Honda and Acura light truck nearly $3 million in advanced research grants to
models sold in the U.S. were researched, designed professors at several U.S. universities.
and developed in North America—the Honda
Pilot, Element and Ridgeline, and the Acura MDX.
1: Developed in the U.S., HondaJet will offer class-leading Honda’s investment in U.S. R&D continues to grow.
performance, comfort and fuel efficiency. 2: The all-new
U.S. R&D LOCATIONS ACTIVITIES
2009 Honda Pilot was designed and developed in America.
3: American engineers, designers and other associates work Cantil, CA Honda Proving Center; 7.5 mile test track
for Honda’s U.S. R&D operations. 4: Honda has 13 R&D
facilities in the U.S. Mountain View, CA Honda Strategic Venturing
Pasadena, CA Advanced Design Studio
Torrance, CA Acura Design Studio
Torrance, CA Honda Design Studio; Automobile and motorcycle research and development
Denver, CO Automobile research and development
Sebastian, FL Marine engine research
Cambridge, MA Computer science research
Detroit, MI Automotive research
Greensboro, NC Aircraft research
Swepsonville, NC Power equipment research and development
Columbus, OH Material science research
Raymond, OH Automobile and motorcycle research and development
This is Honda IN AMERICA 2008
Honda’s environmental leadership is demonstrated by its investment in new technologies.
First production motorcycle
ENvIRoNMENt & ENERgy
to meet 2008
First gasoline —the Gold Wing
First mass-produced car Ultra-Low Emission V Flow Fuel Cell Stack first
to break the 50 mpg Vehicle (ULEV) debuts in FCX Clarity
fuel economy mark —the Accord
1974 —the CRX 1999 2001 2005
During the past 15 years, Honda has achieved the highest fleet average fuel First car to meet 1984 1997 2002 2007
1970 Clear Air Act
economy of any automaker.* For the fourth consecutive time, the Union standards without
hybrid in the U.S First production
—the Insight fuel cell vehicle to be
—the Civic CVCC
of Concerned Scientists recognized Honda as the “Greenest Automaker” leased to consumers
First AT-PZEV vehicle
for leading the industry with the lowest average vehicle exhaust emissions certified in California
—the Civic GX
natural gas vehicle
and highest average fuel economy. These achievements result from Honda’s
commitment to develop and implement technology aimed at improving
both customer and social needs. A focus on vehicle efficiency, alternative fuels and reduced emissions.
n Recognizing no single technology currently n The Civic GX natural gas vehicle is being
addresses all environmental challenges, Honda marketed with Phill,™ a natural gas home
1: The all-new Honda FCX Clarity fuel cell vehicle emits
works to maximize the efficiency of the internal refueling appliance, in New York and California For the fourth
no carbon dioxide or harmful pollutants and will be combustion engine, expand gasoline-electric to provide convenient, at-home refueling at less
available for lease in California on a limited basis in 2008. hybrid technology, and develop alternative fuel cost than gasoline. Phill expands the accessibility
time, the Union
2: The 2008 Civic Hybrid achieves an EPA city/ highway vehicles such as fuel cell vehicles. of the widely available CNG fuel beyond fleets to of Concerned
fuel economy rating of 40/45 MPG. 3: Honda is working
n To improve fuel economy, most new retail customers. Scientists
to reduce its environmental impact through its “Green
Buildings” initiatives that include increasing energy V6-powered Honda Accords and Odyssey n The FCX Clarity features the new Honda- recognized Honda
efficiency, reducing waste and enhancing recycling minivans are equipped with Honda’s second- developed V Flow fuel cell stack that is as leading the
activities. 4: In 2007, Honda and Climate Energy, LLC
began retail sales of Freewatt, their collaborative
generation Variable Cylinder Management 20 percent smaller and 30 percent lighter than industry with
Micro-sized Combined Heat and Power cogeneration (VCM) technology, allowing the engine to the previous Honda fuel cell, yet has greater the highest fleet
system for homes, which features advanced and highly operate on three, four, or all six of its cylinders power, higher efficiency, longer range and superior
efficient energy management technologies. depending on engine loads. cold-weather performance.
economy and the
n Honda will introduce an all-new, efficient n Honda is developing a clean diesel engine that will
and more affordable dedicated hybrid car reduce NOx exhaust emissions to meet stringent
to U.S. consumers in 2009, demonstrating U.S. EPA Tier 2 Bin 5 emission standards—the vehicle exhaust
the company’s continuing investment in same level as a clean gasoline engine. A vehicle emissions.
advancing hybrid technology. equipped with this new i-DTEC engine will be
introduced in the U.S. in 2009.
During the past 15 years, Honda has achieved the highest
fleet average fuel economy of any automaker.*
Miles Per Gallon
4 PASSENGER CAR FEDERAL STANDARD
25 Industry Average
20 LIGhT DUTY TRUCk FEDERAL STANDARD
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Source: National Highway Traffic Safety Administration
This is Honda IN AMERICA 2008
*Average sales-weighted fuel consumption for 1992-2007 mid-model year passenger-car and light-truck
fleets sold in the U.S. based on final CAFE reports through 2006 and 2007 mid-year reports.
Honda is an industry leader in crash safety technology.
MODEL YEAR VEhICLE AChIEVEMENT
2000 Honda Odyssey First minivan to earn 5-star NCAP and 5-star SINCAP
ratings with standard equipment.
2001 Honda Civic Coupe First coupe and first compact car to earn 5-star NCAP
with side airbags and 5-star SINCAP ratings.
Honda believes everyone deserves advanced levels of safety, regardless of the 2002 Acura MDX First mid-size SUV and the first luxury-brand SUV to earn
5-star NCAP and 5-star SINCAP ratings.
price or size of the automobile that meets their needs. Through technology and Honda CR-V First compact SUV to earn 5-star NCAP and 5-star SINCAP ratings.
2006 Honda Ridgeline First four-door pickup to earn 5-star NCAP and 5-star SINCAP ratings.
innovation, Honda is developing enhanced levels of protection for the driver Honda Civic First small car to earn Insurance Institute for Highway Safety
“Top Safety Pick–Gold Award” with highest ratings in frontal,
and all passengers in Honda and Acura vehicles. At the same time, the company side impact and rear crash tests.
is making an active commitment to address safety for the occupants of other 2007 Fleet Honda has the most vehicles earning NHTSA 5-star frontal,
NHTSA 5-star side impact and IIHS Top Safety Pick designation.
vehicles and pedestrians. Honda looks beyond government regulations by NCAP = New Car Assessment Program SINCAP = Side Impact New Car Assessment Program
studying real world situations to develop new safety technologies.
A decision to make advanced safety features standard on our vehicles.
1 2 n More than 85 percent of the Honda and Acura n Honda was the first company to voluntarily
passenger vehicles sold in 2008 will feature display on window stickers the crash test star Honda is
the unique Honda Advanced Compatibility ratings of vehicles tested under NHTSA’s installing
Engineering™ (ACE™) frontal body structure New Car Assessment Program. advanced safety
for enhanced occupant protection and crash n Though there is no U.S. government requirement, features on
compatibility with different sized vehicles in nearly 8 million Honda and Acura vehicles on Honda and
frontal collisions. the road today feature technologies designed Acura vehicles,
n ore than 99 percent of all Honda and Acura to reduce injuries to pedestrians, including an
models sold in the U.S. in 2007 earned energy absorbing hood structure and windshield
NHTSA’s top 5-star crash safety rating in the wiper pivots and hood hinges that are designed size or price.*
New Car Assessment Program frontal crash test. to give way.
n As part of its “Safety for Everyone” initiative, n Honda is the only major auto manufacturer
Honda is installing advanced safety features on with 100 percent of its light trucks earning
all Honda and Acura vehicles sold in the U.S., NHTSA’s highest 5-star crash safety rating for
regardless of size, price and even when not both frontal and side impact crash tests.
required by law.*
1: Honda engineered the world’s first
production motorcycle airbag system
which is available on the Gold Wing.
2: Honda equips every passenger vehicle
NhTSA NCAP NhTSA SINCAP
IIhS Top Safety Pick
Honda and Acura models
5-star Frontal 5-star Side Impact
it sells in the U.S. with side impact and achieve the highest
side curtain airbags as standard equipment, crash safety ratings.
Element • • •
regardless of size or price.* 3: The Acura RL
is available with Honda’s Collision Odyssey • • •
Mitigation Braking System™ (CMBS™) Pilot • • •
which monitors potential rear-end collisions, Ridgeline • •
uses audio, visual and tactile signals to Accord • •
alert drivers to the risk of collision, and Civic •
assists brake operation. 4: Polar II, the CR-V • • •
world’s most sophisticated pedestrian Fit •
dummy, was developed by Honda for use
in safety testing and research.
MDX • • •
RL • • Source: Government star ratings are part of the
4 RDX • • • National Highway Traffic Safety Administration’s
TL • (NHTSA’s) New Car Assessment Program
TSX • Source: Insurance Institute for Highway Safety
This is Honda IN AMERICA 2008
*Not all features available on limited volume specialty vehicles, including the S2000.
Honda’s U.S. supplier base has more than doubled since 1992.
Number of Suppliers
pARts pRoCuREMENt & supplIERs
Honda has worked with U.S. suppliers to develop original equipment 300
manufacturing and service parts since 1979. Honda’s U.S. suppliers engineer 200
and manufacture parts for Honda’s U.S. facilities, as well as export parts to the 100
company’s global operations. This partnership strengthens the U.S. automotive 0
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
industry and the ability of U.S. suppliers to compete in the global marketplace.
A partnership with suppliers throughout design and production.
n More than 520 Honda suppliers in 34 states n With Honda’s encouragement and assistance,
provide the parts and materials to assemble more than 60 percent of all of its U.S. original
1: Honda suppliers and Honda Honda’s
engineers work together to efficiently Honda and Acura products in the U.S. equipment suppliers have achieved third-party
create parts of the highest quality. ISO 14001 certification for environmentally purchase of
n In 2007, Honda purchased $18.8 billion in parts
2: Honda encourages suppliers to sound production processes. U.S. parts
and materials in North America—$17.1 billion
take a “green factory” approach to
were purchased from U.S. suppliers. n More than 2,000 Ohio companies supply and materials
all of their operations by increasing
the use of returnable packaging n Honda purchased nearly $1 billion in parts, maintenance, repair and operational (MRO) increased by
and adopting other energy-efficient
materials and other goods from minority-owned services to Honda’s four Ohio plants. $1.5 billion
techniques. 3: The Honda Accord and
Civic and the Acura TL each exceed U.S. suppliers last year. n Honda, along with the Rainbow/PUSH Coalition, in 2007.
80 percent in domestic content.* developed the Automotive Project and sponsors an
4: Honda has partnered with U.S. annual Minority Automotive Supplier Conference.
steel makers to advance production
of high-strength steel in the U.S.
*Using the CAFE local content reporting regulation.
Honda purchased more than $18.8 billion in
North American parts and materials last year.
Billions of Dollars
1993 1995 1997 1999 2001 2003 2004 2005 2006 2007
This is Honda IN AMERICA 2008
Honda invests in communities throughout the nation, including those in which our associates
work and live. 1-2: Living Classrooms—Washington DC area. 3: Habitat for Humanity—Alabama.
4: Rolling Readers—Southern California. 5: Special Olympics—Southern California.
6: Pediatric Brain Tumor Foundation Ride for Kids—Ohio.
CApItAl INvEstMENt ENvIRoNMENt & ENERgy
Honda’s total capital investment in the U.S. During the past 15 years, Honda has achieved
reached nearly $10.6 billion in 2007. the highest fleet average fuel economy of
Honda directly employed nearly 27,000 associates sAfEty
in America last year, with a U.S. payroll of Honda has the most vehicles earning NHTSA 5-star
approximately $1.9 billion. frontal, NHTSA 5-star side impact and IIHS Top
Safety Pick designation.
Last year, Honda’s U.S. factories built more than pARts pRoCuREMENt & supplIERs
5 one million vehicles, using domestic and globally Honda purchased $17.1 billion in parts and
sourced parts. materials from U.S. suppliers in 2007.
REsEARCh & dEvElopMENt
Honda established its first U.S. R&D operations in
1975 and today has 13 R&D facilities in America.
This is Honda IN AMERICA
1001 G Street, NW, Suite 950
Washington, DC 20001
Phone 202.661.4400 25%
Cert no. SW-COC-002339