eLECTIONS: Your Adventure in Politics

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					                eLECTIONS: Your Adventure in Politics

                     2008 Local System Marketing Kit

Welcome
 I. About the Game

 II. What is the value of eLECTIONS to my system?

III. How do I use eLECTIONS?
       Suggested Ideas
       Delivery the Message/Talking Points

 IV. Website
       Linking to eLECTIONS from your Website
       Website Copy
       Banner Ads

  V. Materials and Handouts
       Logos/Icons
       Newsletter Copy
       Letters (Customizable)
          Letter to Educators
          Letter to Civic Groups
       Fact Sheets (brandable)
          Fact Sheet for Public/Civic Groups
          Fact Sheet for Educators
       Postcard (brandable)
       Poster

 VI. Participation Form




eLECTIONS Local System Tool Kit   Page 1 of 18         CIC Members Only
Welcome to the ―eLECTIONS: Your Adventure in Politics Tool Kit.‖ Designed for cable
operators, this timely affiliate kit provides you all the tools and resources you‘ll need to plan
and conduct an easy, but rewarding, outreach campaign to promote a deeper understanding
of current events, politics and American history for educators, students and parents in your
service area.
Award-winning eLECTIONS, one of Cable in the Classroom‘s (CIC) three online learning
broadband games, has had remarkable success in attracting visitors and media attention,
providing valuable recognition for cable companies, and demonstrating the power of high-
speed learning combined with rich multimedia content.
We encourage you to scan through the Tool Kit to see what resources you can employ to
promote eLECTIONS in your community and to your schools to use during this campaign
season. You can post a banner ad on your Website or conduct a contest among local
schools. This tool kit will help you and your team to determine what means that will work
best to spread the word about the eLECTIONS broadband game in 2008 and beyond. For
more information or to work together to promote eLECTIONS in your area, please do not
hesitate to call on us for advice.

We welcome any feedback that might make this a more useful Kit.




eLECTIONS Local System Tool Kit       Page 2 of 18                        CIC Members Only
Section I: About the Game
Four years ago, Cable in the Classroom (CIC) in partnership with CNN Student News and
The History Channel first developed this nonpartisan election simulation game to show how
broadband technology – with its capacity to deliver video, audio, excellent interactivity,
design and content – can support active, meaningful and memorable learning. Award-
winning eLECTIONS was remarkably successful in attracting players and media attention,
and providing valuable recognition for cable companies.

With the heightened national interest in politics stemming from this year‘s closely-watched
presidential campaign, CIC has launched a new and improved version of eLECTIONS. This
‗evergreen‘ learning module with contemporary and historical perspective is a free resource
available to teachers, students, parents, and policymakers for years to come.

eLECTIONS is a powerful online learning experience that demonstrates how the cable
industry‘s technology and programming can play a valuable role in learning. CIC updated
this free, 3-Dimensional multimedia game with content from our new programming partner,
C-SPAN, as well as new video content from our original networks CNN Student News and
The History Channel.

Loosely-based on the classic board game "The Game of Life," players will role-play their own
virtual candidates running for President. The one or two-player game is both genuinely
entertaining and genuinely educational - with emphasis on delivering a fun learning
experience. Kids can play with parents, students with teachers, users of all ages with a
friend, classmate, or with a computer-generated opponent. The latest edition of
eLECTIONS also offers a computer-generated Third Party candidate.

eLECTIONS is:

          Accessible: Available for free to anyone with a high-speed internet connection.

          Content Rich: Players explore independently how a presidential campaign works
          - through a fun and interactive experience.

          Multisensory: Multimedia content provided by CNN Student News, C-SPAN
          and The History Channel.




          Self-directed: Players make the choices that influence the outcome of the
          game. They continue to learn and explore fundamental election concepts with the
          "LEARN MORE" content - all at their own pace.

Please don't hesitate to share your thoughts about eLECTIONS with us.




eLECTIONS Local System Tool Kit     Page 3 of 18                      CIC Members Only
What’s New?

          Refreshed look and design.

          Additional Cable Network Partner: C-SPAN.

          New Guides-- Vote Notes to highlight major content themes and a Teacher‘s
          Guide on how to use eLECTIONS in the classroom and match curriculum.

          Optional Third Party Player- eLECTIONS has an optional computer-controlled
          third party candidate, the new ―Bull Moose‖ player piece.

          Save the Game Feature – players are now able to save a game in progress and
          come back to play at another time.

          Connections to state standards.

          Candidates will face an updated set of issues and situations.

          New video and online content from CNN Student News, C-SPAN, and The History
          Channel bring topics to life.

          Feedback on player decisions. Now, a George Washington avatar appears at key
          moments to provide advice and feedback on choices, helping players learn how
          their choice of tactics affected their progress in the game.

          Opportunities for reflection. Players can print out a summary of their moves at
          the end of the game, review and reflect on their actions, and talk about what
          they might do differently next time.


   ―I am a computer teacher in Omaha, Nebraska, and this has been an excellent way to teach my
   Sixth Graders what it takes to get elected. Thank you for working so hard. The graphics are
   incredible and my students just love the game. My inner city students have gone from ignoring the
   election to wanting to be president. Thanks a lot.‖
   Kristine Murray, Technology Educator, Skinner Magnet Elementary School, Omaha




eLECTIONS Local System Tool Kit        Page 4 of 18                         CIC Members Only
Section II: What is the value of eLECTIONS to my system?
       eLECTIONS is branded with your company's logo – giving you the credit and tying
       you to good educational work.

       When users come to the site, they enter their state and school name, which
       generates a logo from the local cable provider. This logo appears in the
       upper-right hand corner – and remains there for the entirety of the game.

       eLECTIONS is an opportunity for your system to interact with your local schools and
       showcase this powerful learning tool you are providing them – free of charge.

       eLECTIONS provides a unique and timely example of the learning power one of your
       company's core products – High Speed Internet.

       eLECTIONS is timely. Even though it is an evergreen game, eLECTIONS offers a
       chance to showcase a nonpartisan, free educational tool during the presidential
       election year.

       eLECTIONS appeals to a wide range of members of your community – from local
       elected officials to reporters to educators & families.

          Public officials can understand the real value and promise of the technology and
           content you provide your schools and community.

          Current and potential customers can see how broadband can be used wherever
           learning happens – at school, in informal centers of learning or at home.

          Parents can see the learning value of broadband at home.

          Teachers across the country can now readily use eLECTIONS in their lesson
           planning, as the game is mapped to state standards in every state.

          School administrators and purchasing officials will recognize your company as a
           potential vendor of advanced telecommunications services.

          Reporters can see a concrete example of how High Speed Internet can impact
           teaching and learning.



   ―I want to thank Insight Communications and Cable in the Classroom for providing our students
   with the opportunity to experience for themselves the challenges inherent in electoral politics. The
   in-depth information provided by CNN Student News and The History Channel was fascinating and
   provided our students with new insights into the situations candidates face and the complexity of
   campaign decision-making.‖
   Dale Brown, Superintendent, Warren County Schools, KY




eLECTIONS Local System Tool Kit         Page 5 of 18                           CIC Members Only
Section III: How do I use eLECTIONS?
Check out these ideas to use with your subscribers, schools, local elected officials and
media.


       Suggested Ideas
       Delivering the Message/Talking Points

Suggested Ideas

Limited resources for education work

       Familiarize yourself with eLECTIONS.
       Link to it from your Website.
       Introduce eLECTIONS to your colleagues at the next staff meeting.
       Send a link to the game with a note to educators and public officials.
       Place eLECTIONS postcards in your lobby and payment centers.

Moderate resources for education work

       Feature it in your newsletter (sample text) and other communications with
       customers
       Send eLECTIONS postcards to local schools and community organizations
       Feature it in kiosks in your lobby and at retailers (Circuit City, Best Buy, etc.)
       Give a brief presentation of the game or play the game at community events and
       local business club meetings (Kiwanis, Lions, Chamber of Commerce, etc.)
       Share talking points with High Speed Internet sales & marketing teams so they can
       use eLECTIONS on sales calls (it's a good way to start working more closely with
       other departments—helping them see the value of your education work in helping
       them meet their goals).
       Meet with a school‘s technology specialist(s) to introduce eLECTIONS and point out
       its features.

Education is my main job

       Arrange teacher workshops and presentations in computer labs or facilities with
       multiple computers and High Speed connections to allow educators to experience it.
       Encourage a local school(s) to host an ―eLECTIONS Challenge‖ (see below) or
       similar contest.
       Meet with a reporter, public official, superintendent, principal or technology specialist
       to introduce and point out its features using talking points.
       Use eLECTIONS as the focus for an event such as a triple play launch. While the
       current election makes the game timely, eLECTIONS is not about a particular
       election and can be used anytime as an experience in civics.
       Share talking points with High Speed Internet sales & marketing teams so they can
       use it on sales.




eLECTIONS Local System Tool Kit       Page 6 of 18                        CIC Members Only
Sample Launch event

Local cable systems used eLECTIONS in a variety of creative and exciting local events and
promotions. For example, Insight Communications sponsored school competitions for the
most electoral votes in their ―Insight eLECTIONS Challenge.‖ Three winning
student/teacher teams from Bowling Green, KY were recognized at a Board of Education
Office Inaugural Awards Ceremony. Covered by local TV stations and the Bowling Green
Daily News, the event sparked an eLECTIONS competition between two local anchormen.
This eLECTIONS Challenge even won an ACC Beacon Award.

   ―I wanted to take this opportunity to tell you how excited everyone at Eleventh Street School was
   about the eLECTIONS online simulation. During the last week, I heard my students in the
   classroom debating the major issues of this election like healthcare, gay marriage, and the war in
   Iraq. They participated in the eLECTIONS simulation preferring to compete against each other to
   fight for the honor of being the next President of the United States. It was one of those rare
   educational moments of opportunity in which students are actively engaged and seeking
   knowledge.‖ Amy Serrano, 11th Street School, Bowling Green, KY




eLECTIONS Local System Tool Kit         Page 7 of 18                         CIC Members Only
A Beacon Award-Winning Contest Example:


                       The Insight eLECTIONS Challenge:

   Can One of Your Students Become the Insight School President?


What:         Insight Communications challenges students to run for the Presidency using
              the eLECTIONS 3-D high-speed online board game.

When:         Contest runs from Thursday October 21st - Friday, October 29th

How:          Classroom teachers challenge their students to play eLECTIONS. The teacher
              can use the game to teach students in whatever way best suits his/her
              curriculum goals, and students may do practice rounds at home. The round for
              competition must be played at school with the teacher verifying the scores.
              (Teachers may allow students to play multiple times to improve their scores and
              use the highest score.)

              The 12 students with the highest electoral votes qualify for the primaries.

              Primaries are played in the classroom (6 games). The teacher will record electoral
              scores and the 2 students with the highest electoral counts become the
              Democratic and Republican nominees.

              The winner of the final game is the Insight Classroom President. He/she must
              play other classroom Presidents to secure the title of Insight School President.

Prizes:       Local winners will receive xxx to be awarded by an Insight executive.
              Teachers of local winner will be treated to dinner at (local restaurant) by Insight
              Communications.

Contact:      Insight CIC contact




eLECTIONS Local System Tool Kit      Page 8 of 18                        CIC Members Only
Delivering the Message/Talking Points

   Customize and distribute these suggested talking points as needed.

       To demonstrate the power of cable‘s High Speed Internet in learning, Cable in the
       Classroom developed eLECTIONS to show how Internet technology - with its
       capacity to deliver video, audio, excellent interactivity, design, and content - can
       support active, meaningful and memorable learning.
       The new and improved eLECTIONS continues to demonstrate the power of High
       Speed Internet in learning with this more sophisticated design and useful features.
       In addition, this new version of the game addresses a key component of what
       teachers in today‘s classrooms say they need now to engage their students –
       namely, short videos from the cable networks. These are replacing long-form
       programs both at school and at home so that technology is integrated more
       smoothly and strategically into the learning experience.
       eLECTIONS is the second in a three-part series of Cable in the Classroom
       broadband learning experiences.
       So how does eLECTIONS (and High Speed Internet in general) support meaningful,
       memorable learning? eLECTIONS is:
               Accessible: Available for free anywhere that there is a High Speed
                  Internet connection.
               Multisensory: Learners can see, read, hear and interact with multimedia
                  content, including an interactive 3-D game board, video clips, music, text,
                  and graphics.
               Rich content: Students explore for themselves how a presidential
                  campaign works with content from CNN Student News and C-SPAN news
                  coverage and The History Channel documentary footage.
               Self-directed: The game platform allows students to make choices that
                  influence the outcome of the game. They can continue to learn and
                  explore fundamental the election concepts that come up in the game with
                  the ―Learn More‖ content – all at their own pace.




eLECTIONS Local System Tool Kit      Page 9 of 18                       CIC Members Only
Section IV: Website
       Linking to eLECTIONS from your Website
       Website Copy
       Banner Ads

Linking to eLECTIONS from your Website

       eLECTIONS Website: www.ciconline.org/eLECTIONS

       Want to monitor traffic usage from your own site to eLECTIONS? We can set up
       unique URLs for each participating system or MSO. Please contact Rachel Macias at
       rmacias@ciconline.org or 202.222.2344 to receive your company‘s unique URL.

Posting links to eLECTIONS from your Website

       Put a link and logo or banner ad on your company‘s Website – on the homepage, on
       your community or education area or in your High Speed Internet area. Since this is
       a game that appeals to a whole range of ages, the more places the better.

       If you‘re with an MSO corporate office, put a link on your company‘s ―.net‖
       Website/portal, in particular in the gaming, education, news, or election areas. The
       more options (areas?) for your link, the better.

Website Copy

[Insert eLECTIONS logo, which links to your customized eLECTIONS URL]

Option 1
With [YOUR COMPANY‘s] High Speed Internet, experience your very own run race for the
U.S. Presidency! Choose your platform, raise funds, handle the media – and then dig
deeper on key election concepts with video content from CNN Student News, C-SPAN & The
History Channel. Play today at www.ciconline.org/eLECTIONS!

Option 2
[YOUR COMPANY‘s] is pleased to share with you eLECTIONS, a free, nonpartisan online
game that simulates the presidential-election process. This game is genuinely entertaining
and educational, with emphasis on delivering a fun learning experience. Users will role-play
their own virtual candidates running for president.

Players choose their issues, build a campaign platform, raise and spend money, decide
where to campaign, and respond to polls, breaking news and their opponent's actions. Along
the way, users will learn about the Electoral College, conventions and other aspects of the
presidential-election process.

CNN Student News, C-SPAN and The History Channel, also provide historical vignettes,
audio files and video clips from their archives to further enhance the player‘s experience.




eLECTIONS Local System Tool Kit      Page 10 of 18                      CIC Members Only
Banner Ads




468x60 Gif




468x60 JPG




                        160x600 Gif




eLECTIONS Local System Tool Kit   Page 11 of 18   CIC Members Only
                  120x240 Gif




                        163x76 Gif




                           182x122 Gif




eLECTIONS Local System Tool Kit   Page 12 of 18   CIC Members Only
Section V: Materials and Handouts
       Logos/Icons
       Newsletter Copy
       Letters
       Fact Sheets
       Postcard
       Poster

Logos

Low-Resolution Logos – Intended for Websites




9KB Gif File




4KB Gif File




4KB Gif File




9KB Gif File

High-Resolution Logos – Intended for Print




eLECTIONS Local System Tool Kit   Page 13 of 18   CIC Members Only
Newsletter Copy

[YOUR COMPANY‘s] is pleased to bring you eLECTIONS, a free, nonpartisan online game
that simulates the presidential election process. This game is genuinely entertaining as well
as educational, with an emphasis on delivering meaningful learning experiences about
politics, current events and campaigns. Users will role-play their own virtual candidates
running for president by managing a campaign budget, picking their key issues and setting
up a political party platform.

Each player can choose how to raise and spend money, decide where to campaign, and
respond to polls, breaking news and their opponent's actions. Along the way, users will
learn more about the Electoral College, public opinion polling, campaign finance, party
conventions and other aspects of the American presidential-election process.

CNN Student News, C-SPAN and The History Channel, also provide historical vignettes,
audio files and video clips from their archives to further enhance the player‘s experience.

Play today at www.ciconline.org/eLECTIONS




eLECTIONS Local System Tool Kit      Page 14 of 18                      CIC Members Only
Letters (customizable)

Educators

       Dear Educator,

       [YOUR COMPANY] and Cable in the Classroom invite you and your students to
       embark on a high-speed journey to become the next President of the United States
       through a free online 3-D game called eLECTIONS: Your Adventure in Politics.
       Choose your platform, raise funds, handle the media – and learn more with
       multimedia content from CNN Student News, C-SPAN and The History Channel.

       Inspired by the classic board game ―The Game of Life,‖ learners role-play their own
       virtual candidates running for president. The one or two-player game is both
       genuinely entertaining and genuinely educational.

       eLECTIONS supports meaningful, memorable learning by providing:

          A Teacher‘s Guide on how to use eLECTIONS in the classroom and match
          curriculum;

          Mapped connections to state teaching standards for Social Studies;

          A Save the Game Feature – players are now able to save a game in progress and
          come back to play at another time;

          Video and online content from CNN Student News, C-SPAN, and The History
          Channel bring topics to life;

          Feedback on player decisions. A George Washington avatar appears at key
          moments to provide advice and feedback on choices, helping players learn how
          their choice of tactics affected their progress in the game; and

          Opportunities for reflection. Players can print out a summary of their moves at
          the end of the game, review and reflect on their actions, and talk about what
          they might do differently next time.

       The game includes sections especially for educators on matching state standards and
       how to integrate it into your teaching and your students‘ learning.

       So, bring your students by www.ciconline.org/eLECTIONS for an informative and
       engaging adventure in learning with broadband. [INSERT YOUR COMPANY'S
       EDUCATION MESSAGE HERE] Please contact me if you have any questions.

       Sincerely,
       [NAME & CONTACT INFO]




eLECTIONS Local System Tool Kit     Page 15 of 18                      CIC Members Only
Civic groups

       Dear [Group]:

       [YOUR COMPANY] and Cable in the Classroom invite you to embark on a high-speed
       journey to become the next President of the United States through a free online 3-D
       game called eLECTIONS: Your Adventure in Politics. Choose your platform, raise
       funds, handle the media – and learn more with multimedia content from CNN
       Student News, C-SPAN and The History Channel.

       eLECTIONS users will role play their own virtual candidates running for president.
       This one or two-player game is both genuinely entertaining and educational – with
       emphasis on delivering a fun learning experience. Kids can play the game with
       parents, users of all ages can play the game with a friend or with a computer-
       generated opponent.

       eLECTIONS supports meaningful, memorable learning because it‘s…

               -   Accessible: Available for free anywhere that there is a High Speed
                   Internet connection.

               -   Multisensory: Players can see, read, hear and interact with multimedia
                   content, including an interactive 3-D game board, video clips, music, text,
                   and graphics.

               -   Rich content: Players explore for themselves how a presidential
                   campaign works with footage from CNN Student News, C-SPAN and The
                   History Channel documentaries.

               -   Self-directed: The game platform allows players to make choices that
                   influence the outcome of the game. They can continue to learn and
                   explore fundamental the election concepts that come up in the game with
                   the ―Learn More‖ content – all at their own pace.

       So, stop by www.ciconline.org/eLECTIONS for an informative and engaging
       adventure in learning with broadband. [INSERT YOUR COMPANY'S EDUCATION
       MESSAGE HERE] Please contact me if you have any questions.

       Sincerely,
       [NAME & CONTACT INFO]

Fact Sheets
Overviews of eLECTIONS: Your Adventure in Politics for two audiences: the general public
and educators. Each fact sheet may be branded with your logo and contact information.
Please download directly from the elections marketing kit online.




eLECTIONS Local System Tool Kit      Page 16 of 18                       CIC Members Only
Postcard (Brandable)

To obtain the high resolution files for this brandable postcard (including 2-color files & 4-
color files), download them here.

How to use

       Distribute the postcard to all employees
       Send postcard to local schools, educators, community organizations and public
       officials.
       Place postcards in kiosks in your lobby, in your payment centers and at retailers
       (Circuit City, Best Buy, etc).

Participation Form (next page)




eLECTIONS Local System Tool Kit       Page 17 of 18                       CIC Members Only
                            Enter to Win Today!

LET US KNOW WHAT YOU ARE DOING TO PROMOTE ELECTIONS
     AND YOU WILL BE ENTERED INTO A DRAWING FOR A
                    WII CONSOLE!
Forms must be received by June 6, 2008 to win. Winner will be announced on
June 10, 2008 Connect with CIC conference call.


Name:
Title:
System:
City/State/Zip:
Phone:
Email:

Please return this completed form electronically to rmacias@ciconline.org or via
fax to (202) 222.2336.

Our eLECTIONS outreach:




Did you use the eLECTIONS outreach materials?
❒     Yes          ❒        No

If so, which pieces were helpful:




eLECTIONS Local System Tool Kit   Page 18 of 18                CIC Members Only

				
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