Marketing 1: Marketing Research Group Project
Teacher Name: Marc Katz, Michael Adam
Student Name: ________________________________________
All written work 4 3 2 1 Student Teacher
Participation in Used time well Used time pretty Did the project but Participation was
Group during project and well. Stayed focused did not appear very minimal OR student
focused attention on the experiment interested. Focus was hostile about
on the experiment. most of the time. was lost on several participating.
occasions.
Analysis The results and The results and The results are Neither results nor
analysis are logically analysis are explained. analysis are
explained. mentioned. mentioned.
Data Professional looking Accurate Accurate Data are not shown
and accurate representation of representation of OR are inaccurate.
representation of the data in tables the data in written
the data in tables and/or graphs. form, but no graphs
and/or graphs. Graphs and tables or tables are
Components of the All required All required One required Several required
report elements are elements are element is missing, elements are
present and present. but additional missing.
additional elements elements that add
that add to the to the report (e.g.,
report (e.g., thoughtful
thoughtful comments,
comments, graphics) have been
graphics) have been added.
added.
Content - Accuracy All content Most of the content The content is Content is typically
throughout the is accurate but there generally accurate, confusing or
presentation is is one piece of but one piece of contains more than
accurate. There are information that information is one factual error.
no factual errors. might be inaccurate. clearly flawed or
inaccurate.
Text - Font Choice & Font formats (e.g., Font formats have Font formatting has Font formatting
Formatting color, bold, italic) been carefully been carefully makes it very
have been carefully planned to enhance planned to difficult to read the
planned to enhance readability. complement the material.
readability and content. It may be a
content. little hard to read.
Spelling and Presentation has no Presentation has 1-2 Presentation has 1-2 Presentation has
Grammar misspellings or misspellings, but no grammatical errors more than 2
grammatical errors. grammatical errors. but no misspellings. grammatical and/or
spelling errors.
Sequencing of Information is Most information is Some information is There is no clear
Information organized in a clear, organized in a clear, logically sequenced. plan for the
logical way. It is easy logical way. One An occasional card organization of
to anticipate the card or item of or item of information.
type of material that information seems information seems
might be on the out of place. out of place.
next card.
Cooperation Group delegates Group delegates Group delegates Group often is not
tasks and shares tasks and shares tasks and shares effective in
responsibility responsibility responsibility delegating tasks
effectively all of the effectively most of effectively some of and/or sharing
time. the time. the time. responsibility.
Effectiveness Project includes all Project includes Project is missing Project is lacking
material needed to most material more than two key several key
gain a comfortable needed to gain a elements. It would elements and has
understanding of comfortable make an incomplete inaccuracies that
the topic. It is a understanding of presentation. make it a poor
highly effective the material but is presentation.
presentation. lacking one or two
key elements. It is
an adequate
presentation.
Oral Presentation 4 3 2 1 Student Teacher
Preparedness Student is Student seems The student is Student does not
completely pretty prepared but somewhat seem at all prepared
prepared and has might have needed prepared, but it is to present.
obviously a couple more clear that rehearsal
rehearsed. rehearsals. was lacking.
Comprehension Student is able to Student is able to Student is able to Student is unable to
accurately answer accurately answer accurately answer a accurately answer
almost all questions most questions few questions posed questions posed by
posed by classmates posed by classmates by classmates about classmates about
about the topic. about the topic. the topic. the topic.
Enthusiasm Facial expressions Facial expressions Facial expressions Very little use of
and body language and body language and body language facial expressions or
generate a strong sometimes generate are used to try to body language. Did
interest and a strong interest generate not generate much
enthusiasm about and enthusiasm enthusiasm, but interest in topic
the topic in others. about the topic in seem somewhat being presented.
others. faked.
Listens to Other Listens intently. Listens intently but Sometimes does not Sometimes does not
Presentations Does not make has one distracting appear to be appear to be
distracting noises or noise or movement. listening and has
listening but is not
movements. distracting. distracting noises or
movements.
Time-Limit Presentation is at Presentation is 14 - Presentation is 10 - Presentation is less
least 14 minutes 10 minutes long. 5 minutes long. than 5 minutes long.
long.
Stays on Topic Stays on topic all Stays on topic most Stays on topic some It was hard to tell
(100%) of the time. (99-90%) of the (89%-75%) of the what the topic was.
time. time.
Posture and Eye Stands up straight, Stands up straight Sometimes stands Slouches and/or
Contact looks relaxed and and establishes eye up straight and does not look at
confident. contact with establishes eye people during the
Establishes eye everyone in the contact. presentation.
contact with room during the
everyone in the presentation.
room during the
presentation.
Content Shows a full Shows a good Shows a good Does not seem to
understanding of understanding of understanding of understand the
the topic. the topic. parts of the topic. topic very well.
Collaboration with Almost always Usually listens to, Often listens to, Rarely listens to,
Peers listens to, shares shares with, and shares with, and shares with, and
with, and supports supports the efforts supports the efforts supports the efforts
the efforts of others of others in the of others in the of others in the
in the group. Tries group. Does not group but group. Often is not a
to keep people cause "waves" in sometimes is not a good team member.
working well the group. good team member.
together.
Group Work 10 0 -1 to -10 Student Teacher
Assemble in group, Everything is One or more items Substantial points
pick a product, complete and all are not complete will be subtracted
create first survey members are ready and/or one or more for late work and/or
by due date to proceed. members not ready missing students
to proceed on first from group work.
day.
Create second Everything is One or more items Substantial points
survey complete and all are not complete will be subtracted
members are ready and/or one or more for late work and/or
to proceed. members not ready missing students
to proceed on first from group work.
day.
Administer two Everything is One or more items Substantial points
surveys and submit complete and all are not complete will be subtracted
survey copies to members are ready and/or one or more for late work and/or
teacher*. Label to proceed. members not ready missing students
each persons survey to proceed on first from group work.
results. day.
Totals 116 57 38 19
The maximum points allowed is 116.
* First Survey: 10-12 questions. Totals: 175 surveys conducted with each member conducting 35.
* Second Survey: 10 questions. Totals: 50-75 surveys conducted with all members participating.
Student reflection on group project: