From Wikipedia, the free encyclopedia Franks (company)
Franks (company)
Franks changing the way people perceived perfume sales and
Type Private the company today is proud of its assisted self-service.
Other outlets followed at Energy in Valletta, Paola,
Industry perfume industry
Baystreet,Topline in St Andrews and MIA at Malta Inter-
Founded 1895 national Airport. An outlet was briefly opened in Bugibba
but the short Summer season did not make it viable, so a
Founder(s) Mr Salvatore Abela
flagship outlet was opened in Mosta.
Headquarters [JMA building 4, Industry Street, ORM
2379], Qormi, Malta
Area served Global
Corporate Overview
Products Perfumes, Make up, Fragrances Promotion
Website [1] A successful marketing strategy was put in place in 2004,
which is still being implemented. This enabled Franks to
Franks is a local Maltese perfumery chain in Malta.The gain its pre-eminent position in the local market, which
company has also a strong distribution business through it has retained. Franks makes an annual donation to the
a sister company, X-treme co ltd; which distributes 50% Dar tal- Providenza.Members of staff - now over 100 - set
of all perfumes sold in Malta. aside some money every month which the company dou-
bles to enrich the contribution.
History Brand values
The current owner’s great- grandfather, Salvatore Abela, Image and appearance all contribute to the customer ex-
who opened an ice- making factory in Albertown, Marsa, perience Franks prides itself, with giving all those who
in 1895, started Franks. Although illiterate, Salvatore was visit their stores. Staff are given an induction course, in-
highly enterprising, travelling to England and Italy, ac- cluding good manners, to ensure they not only behave
quiring plant and trading in various goods, which he sold professionally with clients but also with their colleagues.
in Malta. The name originated because Frank was the Strict standards are set on appearance and approach to
nickname he was given by the American sailors to whom ensure that staff discipline is maintained throughout.
he sold blades, shaving soaps and other toiletries in the Franks is highly ethical in the way it conducts its busi-
early years of the 20th century. When Salvatore died, his ness,ensuring it acts on what it undertakes to do and be-
wife sold everything at lower costs. All that remained was haves in a trustworthy way in all the business it under-
a shop in Cospicua that was taken over by the current takes.
owner’s grandfather, Vincent, and his brother Paul. In
time the businesses was split up between Paul and Vin-
cent. Product
Abela moved to Valletta opening a shop called Frank Franks retails all the top perfumery brands. X-treme is
Bazaar in St John Street, which the company still owns. a distributor of Christian Dior, Versace, Guerlain, the
The move was providential since, although at the time whole of the Coty Group, including Calvin Klein, Davidoff,
Cospicua was the centre, Valletta would soon take over as Lancaster and Joop, Gianfranco Ferre, Lolita Lempicka,
Malta’s main commercial hub. Roberto Cavalli,Sisley and Moschino. Within its Mosta
The current owner’s father, Joseph, an accountant concept store, Franks has included a Wine Boutique and
by profession, kept the business going until Lauro Abela through this it has become also active in the importation
took over on his death in 1992. Lauro had been working of wines from France and Italy, apart from retailing a
in the family business since he was in Secondary school, range of local wines, Savina products and other Maltese
although he furthered his education at the University of products. In 2009, the Franks wine Boutique began im-
Malta. porting Fortnum & Mason products from London, with
Lauro immediately embarked on the company’s ex- extended ranges being retailed for different seasons.
pansion, opening a second retail outlet at the Plaza in
Sliema, where Franks pioneered assisted self-service for
perfumery. This was a turning point for the company,
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From Wikipedia, the free encyclopedia Franks (company)
References External links
• http://www.franks.com.mt/
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Categories:
• Companies of Malta
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