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Venture Capital Concepts 08/21/2005 (CC) SoftTech Venture Consulting 1 Quick Intro: Jeff Clavier • Managing Partner, SoftTech Venture Consulting – Support of very early stage startups in the Internet consumer space: Web 2.0, Social Media, Search – Co-chair of Vertical Leap, the SDForum Search chapter • Angel Investor • Experience: – Software Startup (Effix - sold to Reuters – Paris, France) – Senior Executive (Reuters – Paris, London, New-York) – Venture Capitalist (Reuters Venture Capital – Palo Alto) • Disclosure (as of 08/21/2005): – Clients: Buzznet, Userplane, Glenbrook Networks, UltraDNS, RVC – Personal Investments: Feedster, Truveo, Intalio 08/21/2005 (CC) SoftTech Venture Consulting 2 Definitions • Limited Partners: HNI, Pension Funds, University Endowments, Funds of Funds • VC Fund: pool of money, managed by a team of General Partners, with a defined investment strategy and focus – stage, geography, industry, “bite size” • Types: “pure” VCs, corporates, early to late stage, passive vs. active 08/21/2005 – work with Angels, Private Equity funds and public markets (CC) SoftTech Venture Consulting 3 Definitions • VC Partnership structure – General Partners, Partners, Principals, Associates – Venture Partners, EIRs – Back-office staff: finance, legal, recruitment • Income: Management Fee of 2 to 3% of fund size + Carried Interest (“Carry”) of 20 to 30% • Life of a fund (10 year): – Fund raising from LPs, Analyze and Invest in opportunities (over the first 5 years), Support portfolio companies, Exit • Exit: Trade Sale, IPO, Redemption, Write-off 08/21/2005 (CC) SoftTech Venture Consulting 4 Source: Redleaf Ventures Note: amounts and stages are only indicative since they vary according to investment sectors Top Early Stage VCs (Technology) • • • • • • • • Accel Partners August Capital Benchmark Capital Bessemer Venture Partners Draper Fisher Jurvetson Greylock Kleiner Perkins Caufield & Beyers Matrix (East Coast) • • • • • • • • • Mayfield Mobius VC NEA Norwest Venture Partners Polaris (East Coast) Redpoint Sequoia Trinity USVP Note: this list is not meant to be completely exhaustive 08/21/2005 (CC) SoftTech Venture Consulting 6 Resources • Networking, Networking, Networking • Blogs to read – – – – My VC Blogroll -> “10 Commandments”, Allen Morgan “Termsheet Series”, Brad Feld Category Venture Capital, Software Only • Books – The Art of the Start, Guy Kawasaki 08/21/2005 (CC) SoftTech Venture Consulting 7 Contacts • Email: jeff [dot] clavier [at] softtechvc [dot] com • Blog: http://blog.softtechvc.com • Tel: (650) 688 1801 08/21/2005 (CC) SoftTech Venture Consulting 8

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