From Wikipedia, the free encyclopedia Butlers Chocolates
Butlers Chocolates
Butlers Chocolates In 2003 Butlers Chocolates relocated to Clonshaugh,
Dublin 17 and in the same year were awarded the Brand
Marketing Award from Bord Bia in the Irish Food and
Drink Industry Awards.
From 2006 to the present day Butlers have developed
Type Private new products, launching their first organic chocolate
Industry Chocolate, Ice Cream and candy range, dark chocolate selection, 200g Chocolate cube
manufacturer range, Butlers Chocolate Café ice cream as well as Take
Home Ice Cream amongst others. Also in collaboration,
Founded 1932[1]
Butlers Chocolates launched a range of chocolates with
Headquarters , Dublin, Ireland Irish Fashion designer, Orla Kiely.
Butler Chocolates, now over 75 years old, is still based
Key people Ms Bailey Butler, founder;
Seamus Sorensen.[1] in Dublin and Mrs Bailey-Butler’s original recipes and
chocolate making techniques have been handed down to
Website butlerschocolates.com the present generation.
The company was the proud recipient of the Frontier
Butlers Chocolates is an Irish owned manufacturer of lux- Award Supplier of the year in 2009, for excellence in sup-
ury chocolate and chocolate products. Founded by Ms. ply to duty free markets.
Bailey-Butler in 1932, it has been owned by the Sorensen
family since 1959. Butlers Chocolates is an Irish chocolate
producer and operates from a custom built production Butlers Chocolate Cafes
facility in North Dublin. It produces a wide range of con- Butlers opened their first café in Dublin in 1998 and since
fectionery products including chocolate assortments, then, they have opened a further 15 Butlers Chocolate
truffles, fudge, toffee, chocolate bars and seasonal nov- Cafés – in Dublin, Cork, Galway, New Zealand, Karachi
elties. The company has also created a chain of Butlers and Westfield London. In late 2010, Butlers opened their
Chocolate Cafes. 15th Café at their headquarters in Clonshaugh, Dublin 17
Butler’s do not plan to franchise in Ireland and the
History UK, however their expansion plans internationally will
be by means of the franchise model.
Butlers chocolates was founded in 1932 by Ms Bailey-But-
ler. Based in Dublin’s Lad Lane, Ms. Bailey-Butler devel-
oped a range of handmade chocolates. Awards
In 1959 the company was purchased by Mr. Seamus • Shopfitting & Display Industry Awards 2008
Sorensen and in 1984 the Butlers Irish Chocolates brand • Best Specialist Outlet/Shop Project – 1st Place
was born. It was named in memory of Ms. Marion Bailey- Bronze Award
Butler. • Innovation in Skills – 3rd Place Bronze Award
Five years later, in 1989 Butlers Chocolates first retail • Food Awards
outlet opened in Grafton Street in the heart of Dublin Ci- • Since 2000, 19 Great Taste Awards
ty Centre. Since then retail outlets have opened up all • Blas na HEireann, Gold Irish Food Award
over Ireland. Butler’s have also expanded into the U.K • FBD Crest Awards
market with the opeining of the company’s first UK cafe • Butlers Chocolate Café, Cork – FBD Crest Best
in Westfield London and their chocolates are now widely Small Store Southern Region 2007
available in most major airports throughout the UK and • Butlers Chocolate Café, Dublin Airport& Wicklow
at Waitrose stores. Street – The Crest mark of excellence in retailing
In 1998 www.butlerschocolates.com went live, en- in 2002 and 2001 respectively
abling them to reach customers around the globe. And • Butlers Chocolate Café, Dublin Airport – Runner
in that same year, Butlers Chocolate Café opened on up The Crest Leinster Retailer of the Year 2002.
Dublin’s Wicklow Street. To date fourteen Butlers Cho- • Butlers Chocolate Café, Henry Street – Retail East
colate Cafés have opened, including 2 franchises in New Small Store Category in 2004 and 2005.
Zealand. • Bord Bia Brand Food & Drink Awards
1
From Wikipedia, the free encyclopedia Butlers Chocolates
• Brand Marketing Award 2003
• Checkout Ireland Packaging Excellence Awards
References
• Gold Medal [1] ^ [1]. URL last accessed 2008-10-07.
• Frontier Awards • History Information on official website
• Best Partnership initiative 2002 – Highly • List of Awards received on official website
Commended
• Star Product Short list 2001 – Butlers Famous
Irish Truffles, were short listed
External links
• Winner of Supplier of the Year - 2009 • Official Butlers Chocolates site
• Golden Rose Award
• Best Dublin City Shop Front – Butlers Chocolate
Café, Wicklow Street
Retrieved from "http://en.wikipedia.org/w/index.php?title=Butlers_Chocolates&oldid=450141811"
Categories:
• Companies of Ireland
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