The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter by Brian Solis by briansolis


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									The Internet is More Biology Than Technology: The Top 10 Ways to Monetize Twitter
By Brian Solis, blogger at PR 2.0 and principal of FutureWorks PR, Co-Author Putting the Public Back in Public Relations and Now Is Gone

At the Real-Time Stream event in Redwood City, California organized by TechCrunch, industry pioneers and pundits discussed the state and future of the Real-Time Web also increasingly referred to as the “now” Web.

When it comes to search, the most notable comparison between traditional and real-time discovery is represented in the difference between human memory and consciousness. The experience of searching for relevant information is personified in the context of what you’re doing and not necessarily that of what you’re typing into the search box. And according to Edo Segal, Investor and founder of Relegance,”The Internet is more biology than technology.” I agree. Outside of the realm of search, I’ve also professed that Social Media is less represented by technology and more defined through digital anthropology.

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It’s about connecting people to information and those sharing it. The social relationships formed through real-time search and interaction bolsters the real value online, over the very links that are considered the governing currency of the Web.

The patterns for real-time search offer an augmented reality, mapping who we are on the Internet. We’rebound by synchronous interaction and influenced by the liveliness of every experience. Through this activity and synchronicity, new applications are emerging to foster collaboration and communication.

The constructs of what, where, how, and to whom we communicate and share information is converging through an aggregated view of related activity and a syndicated architecture designed to extend and amplify our voice.

When it comes to savvy, proven, and incredibly successful tech investors, Ron Conway is a legend. He has a gift or an uncanny sense of shrewdness, or a fusion of both, to identify the real opportunities that will transform into successful exits and also fuel and inspire aggressive innovation in the process.

To help entrepreneurs, startups, and industry leaders capitalize on this tremendous opportunity, Ron Conway offered his vision for the Top 10 ways to monetize real-time conversations:

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10. Lead generation 9. Coupons 8. Analytics, analyzing the data 7. Enterprise CRM 6. Payments 5. Commerce 4. User-authentication, verifying accounts 3. Syndication of new ads 2. Advertising – Context and display ads 1. Acquiring followers

According to Conway, if you add these up, initial estimates equate to roughly $5 billion. In comparison to traditional monetization in search, Google earns about $20 billion in ads per year.

What do you think?

To view additional pictures from the Real-Time Stream event, please visit my album on Flickr.


(cc) Brian Solis, - Twitter, @briansolis

Brian Solis is globally recognized for his views and insights on the convergence of PR, Traditional Media and Social Media. He actively contributes his thoughts and experiences through speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation. Solis is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0,, TechCrunch, and BrandWeek. Solis is co-founder of the Social Media Club and is a founding member of the Media 2.0 Workgroup. Solis has been actively writing about new PR since the mid 90s to discuss how the Web was redefining the communications industry – he coined PR 2.0 along the way. Solis is considered an expert in traditional PR, media relations, and Social Media. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations. PR 2.0 has earned a position of authority in the Technorati blog directory and currently resides in the top 1.5% of indexed blogs. is also ranked among the most influential blogs in the Ad Age Power 150 listing of leading marketing bloggers. Working with Geoff Livingston, Solis was co-author of “Now is Gone,” a new book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, and Blogger Relations. His next book, co-authored with Deirdre Breakenridge, “Putting the Public back in Public Relations,” is now available from FT press. Connect with Solis on: Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk,, BackType, Social Median, or Facebook --Subscribe to the PR 2.0 RSS Feed

(cc) Brian Solis, - Twitter, @briansolis

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