MARKETING
FORUM 2010
2 - 4 November 2010 • Lisbon, Portugal
Winning Tomorrow’s Consumer.
What Manufacturers
and
Retailers Need to Know.
The event for marketing executives seeking
consumer and retail insights, innovation and
best practice from around the world.
www.tcgfmarketingforum.com
MARKETING
FORUM 2010
Formerly known as the “CIES Marketing Forum”
Chairman This is your Forum.
ART DROGUE, Senior Vice President,
America’s Customer Development, UNILEVER, USA Who are the industry experts
JONATHAN ACKERMAN, Marketing Director, who are working behind the scenes
PICK n PAY RETAILERS, South Africa to develop this programme for you?
ADAM BALON, Founder & International Director,
INNOCENT DRINKS, United Kingdom
JOSEPH GRIESHABER, Group Vice President,
Perishables Merchandising & Procurement,
THE KROGER COMPANY, USA
Marketing Committee
PETER GROVES, Category Director,
TESCO, United Kingdom
ANTHONY HUCKER, Vice President
of Strategy and Business Development, WAL-MART Stores,
USA
SHARON JESKE, Director, Operational
Management Programmes,
THE CONSUMER GOODS FORUM
MATEJA JESENEK, Member
of the Board for Marketing, Format
Development and Buying/CMO, MERCATOR
GROUP, Slovenia
INGRID JONASSON BLANK, Executive Vice
President Retail, ICA AB, Sweden
KRISTEN NOSTRAND, Marketing Director,
PROCTER & GAMBLE, USA
NICK POWELL, Managing Director,
ENERGIZER, United Kingdom
PATRICK ROUVILLOIS, Chief Marketing
Officer, CARREFOUR GROUP, France
JEAN RUBENS, Executive Managing Director,
CASINO, France
STEPHEN SMITH, SVP Strategy, Marketing and
Communications, DELHAIZE GROUP, Belgium
ANDRE TORDJMAN, Founder and
Managing Director,
LITTLE EXTRA (AUCHAN GROUP), France
JEAN-JACQUES VANDENHEEDE, Director Retailer Insights,
THE NIELSEN COMPANY, Belgium
PATRICK WAUTERS, Vice President North and Eastern
Europe,
CHIQUITA EUROPE, Belgium Retailers and manufacturers
EUGENE WILLEMSEN, Commercial Vice President,
PEPSICO EUROPE, Switzerland
BELINDA YOUNGS, Chief Marketing Officer,
united in a new Forum
SOBEYS INC., Canada What’s new about your association? The Consumer Goods Forum is an
independent, global network of retailers, consumer goods manufac-
turers, and their partners. It was created in June 2009 by the merger of
CIES – The Food Business Forum, the Global CEO Forum and the Global
Commerce Initiative (GCI) with the objective to provide a global platform
+ = for thought leadership, debate and networking. This global forum brings
together manufacturers and retailers with the mission to better serve
shopper and consumer needs.
The Marketing Committee presents
Winning Tomorrow’s Consumer.
What Manufacturers
and
Retailers Need to Know.
The consumer is changing faster than ever – between the economy, new technology, new formats, and new media. What are the implications for
the retail and consumer goods industry? What does this mean for you, your business, your brand? As the world changes, how do you adapt,
and stay relevant? Come find out from your peers and industry experts.
What is the Marketing Forum?
The ultimate best practice and networking event for marketing executives from
the retail and consumer goods industry.
This is your forum. If there is one event not to be missed, this is it!
The Marketing Forum is a unique event for marketers, from both the
retail and manufacturing sides, to come together with the common
objective to better serve the consumer. We focus on innovation in
strategy, operational excellence and global scope. Presentations
are based on real life experiences. They are relevant, practical,
offer genuine takeaway ideas that can be implemented in the busi-
ness. The speakers are people like you, facing similar opportunities
and challenges in reaching changing consumers. Most presen-
tations include Q&A and the networking breaks are designed to
encourage great interaction. This is a forum “by the members for
the members”.
MARKETING
FORUM 2010 www.tcgfmarketingforum.com
Tuesday 2nd November 12.00-18.00
Lessons in Marketing from Portuguese Retailers
Discover the Portuguese retail scene through The Marketing Forum’s Optional Store Tour Programme.
Participants will have first-hand discovery of how leading retailers are tackling their marketing challenges.
Continente
Host: Miguel Osório, Marketing Director, Sonae
Sonae MC is the sub-holding company of the Sonae group in the food retail sector. It opened its first hypermarket in Portugal in 1985, the
“Continente” in Matosinhos. Continente is Sonae Distribuição’s leading flagship store, with an average sales areas of 9,000 m2, are located in
major shopping centres within the main cities of Portugal. Its strategy is based on highly competitive prices, variety, customer care and services
combined with a promotional marketing approach.
El Corte Ingles
Host: Manuel Paula, Marketing director, El Corte Inglés - Grandes Armazéns, S.A.
El Corte Inglés is the only department store in Lisbon. Opened in 2001, the store is centrally located and offers on its circa 50,000 sqm a wide
range of products: fashion goods, apparel, electronics and household appliances as well as leisure goods. In addition, it includes a supermarket
and restaurants and food corners.
Pingo Doce
Host: Vanessa Silva, Marketing Director, Pingo Doce
Jerónimo Martins is the largest Portuguese Food Retail Group, with international projection and more than two centuries of existence, that op-
erates in the areas of Distribution and Manufacturing. With more than 2,000 stores and a leadership position in Portugal and Poland, Jerónimo
Martins is one of the top 100 retail companies of the world and one of 50 that had higher average annual rates of growth on the last five
years. Pingo Doce has 30 years of existence and over 340 stores spread throughout the Portuguese territory, Pingo Doce is the leader in the
segment of supermarkets, which stands out by the quality and innovation of the assortment in food, with stable and competitive prices, focusing
in Perishables and Private Label as differentiation factors.
Recheio
Host: Luís Araújo, Marketing Director, Recheio
With 36 stores and 3 Food Service Platforms, Recheio of the Jerónimo Martins group is the leader in the wholesale market in Portugal. Clear
leadership that stands out either in the HoReCa channel, offering the largest specialized brand – MasterChef, and in the Traditional Retail
channel.
19.00 Welcome Cocktail for Conference Participants at the Cascais Miragem Hotel
Winning Tomorrow’s Consumer.
Wednesday 3rd November 09.00 to 18.00
Welcome by the Marketing Committee Chairman
Art Drogue, Senior Vice President, America’s Customer Development, Unilever, USA
Setting the Scene for the Forum
Conference Moderator Frances Edmonds, Author & Presenter, United Kingdom
How Have Consumers Changed and What Does it Mean to Me?
The World is Changing. Are You ready?
The world as we once knew it no longer exists. Society is changing. Consumer behaviour is evolving. The world is becoming more dynamic, more
complex. People are more connected than ever before. What impact will intelligent networks have on business, the economy and on society as
a whole? How is technology shaping the way consumers behave?
_ Peter Hinssen, Managing Parnter, Across Technology, Belgium
Rising from the Storm
How have markets, consumers, shoppers behaved in a post recession environment?
_ Jean-Jacques Vandenheede, Director Retailer Insights Europe, Nielsen, Belgium
The Consumer is Changing. So what?
How have consumers changed and what this means to me, to my business, to my marketing strategy? And why does it matter?
_ Belinda Youngs, Chief Marketing Officer, Sobeys Inc., Canada
The Consumer is Changing. So What Does it Mean to the Manufacturer?
Lean how this manufacturer capitalizes on the changing consumer.
_ Keith Weed, Chief Marketing & Communications Officer, Unilever, USA (to be confirmed)
The Consumer is Changing. So What Does it Mean to the Retailer?
Reacting to the recession and changing consumer behavior, this high end retailer launched a new economy brand called Essentials, a high
quality product range at good value. Not only did Waitrose maintain its customer base but became Britain’s fastest-growing supermarket.
What have been the lessons learned in offering “quality you’d expect at prices you wouldn’t?”
_ Mark Price, Managing Director, Waitrose, United Kingdom and member of the Board of Directors of The Consumer Goods
Forum
New Look. New Day. Who Knew.
The JCPenney brand has a long and solid history, spanning 100 years. Recently the department store chain has made dramatic strides in
“stepping up” its style and, as a result, now offers a better, more exciting shopping experience than ever before. JCPenney’s iconic brand
and legacy make this move a monumental challenge. What are the risks? What has been the consumer reaction to this new image, new brand
positioning?
_ Ruby Anik, Senior Vice President and Director of Brand Marketing, JCPenney, USA
What Manufacturers and Retailers Need to Know.
Different Perspectives Create Better Thinking
Real, authentic collaboration is a powerful way for people in organisations to create breakthroughs, alternatives and new possibilities. Learnings
from Portugal.
_ Luis Moutinho, CEO, Sonae, Portugal
Adapt or Die
Collaboration – the ability to inspire people with different perspectives to imagine, explore and build together - is an incredibly powerful skill that
can make a positive impact to both the world in which we live and the organisations where we work. Adaptation is key.
How can retailers and manufacturers collaborate more efficiently to win tomorrow’s consumer?
_ Miles Hanson, CEO and Founder, The Collaboration Company, United Kingdom
19.00
Evening of Networking
Spend a memorable evening of networking in good company with fellow marketers at the Hacienda Quinta do Torneiro, a typical Portuguese
country house dating from the 18th century.
Thursday 4 November th
09.00 to 16.00
Portuguese Success at Home and Beyond Borders
Jerónimo Martins’ Runaway Success
How have Portuguese retailers succeeded in keeping the “big guys” out of their local market?
Beyond its own borders, how did Jerónimo Martins succeed in conquering one of the toughest markets in Europe, Poland, and turned Biedronka
into one of the most powerful food retail chains in the country?
_ Francesco Soares Dos Santos, Director, Jerónimo Martins, Portugal & member of the Board of Directors,
The Consumer Goods Forum
Innovation, Creativity and Marketing Ingenuity
Innovation in marketing has made a basic product like toilet paper a fashion statement. Learn how the Portuguese brand Renova uses black
toilet paper to communicate its brand value on an international scale. Through innovation, Renova finds new solutions to meet the expectations
and daily needs of its consumers.
_ Paulo Pereira da Silva, CEO, Renova, Portugal
www.tcgfmarketingforum.com
Winning Tomorrow’s Consumer
Multi-channel Retailing and the Pursuit of the Ever Changing Consumer
As multichannel retailing comes of age, today’s retailers confront a new set of challenges and opportunities. Critical topics for multichannel
retailers center around keeping their propositions fresh, organizing multiple channels for optimal performance, building the bottom line through
efficient operations and procurement, and coordinating activities across online, catalogue, and retail channels. Customers have become more
sophisticated and expect the retailer to recognise them, to interact, to respond. The outcome: customer empowerment. What are the views
from the world’s top retailers? What is the manufacturer perspective on channel dynamics?
_ Ian Crook, Marketing Director, Tesco.com
_ Patrick Rouvillois, Chief Marketing Officer, Carrefour Group, France
_ Anthony Hucker, Vice President of Strategy and Business Development, Wal-Mart Stores, Inc., USA
_ Patrick Wauters, Vice President, North and Eastern Europe, Chiquita Europe, Belgium
_ Niall Mckinney, Managing Director of UTalkMarketing, former Marketing Director, LastMinute.com, United Kingdom
Working Together to Serve the Consumer
New Ways of Working Together
New Ways of Working Together is about stimulating sustainable changes in culture, collaborative business planning and new measures and
rewards. It offers an integrated roadmap for achieving alignment and commitment on four key aspects of manufacturer/retailer collaboration:
focus on consumers; connect business information; prepare our people and share our supply chain. Our speakers will share some of their
learnings from a recent New Ways of Working Together implementation in France.
_ Jim Flannery, Managing Director, Customer Development, Procter & Gamble, Global Operations, USA
_ Ignacio Gonzalez Hernandez, Director Commercial France and Merchandise Group, Groupe Carrefour, France
_ Alberto Moriana, Vice President, Customer Business Development - Carrefour Team, Procter & Gamble
Cherry on the Cake
The Magic Of Dabbawala Unfolded
Operating since 1880, the dabbawala of Mumbai offer a unique service whose primary business is collecting the freshly cooked food in lunch
boxes from the residences of the office workers, delivering it to their respective workplaces and returning back the empty boxes by using var-
ious modes of transport. More than 200,000 lunch boxes get moved every day by an estimated 5,000 dabbawalas, with utmost punctuality.
Using no advanced technology, the dabbawala operate a lean and nearly perfect supply chain, with an error rate of one in every 6,000,000
deliveries. Customer satisfaction guaranteed.
_ Manish Tripathi, Chairman, Dabbawala Foundation, India
16.00
Conclusion of the Forum and bus transfer to Lisbon International Airport for estimated arrival at 16.45
For conference programme updates, please visit www.tcgfmarketingforum.com
www.tcgfmarketingforum.com
What is The Consumer Goods Forum?
The Consumer Goods Forum is an independent global parity-based retail and consumer goods network. It brings together the CEOs and senior
management of over 650 retailers, manufacturers, service providers and other stakeholders across 70 countries. The Forum provides a uni-
que global platform for thought leadership, knowledge exchange and networking between retailers, manufacturers and their partners on col-
laborative, non-competitive issues. With its headquarters in Paris and its regional offices in Washington, D.C., Singapore, Tokyo and Shanghai, The
Consumer Goods Forum serves its members throughout the world. For more information go to www.theconsumergoodsforum.com
What are the benefits of attending the Marketing Forum?
• Learn through practical case studies, the trademark of our Forum, and benefit from concrete ideas to take away and apply to your own
day-to-day operations.
• Debate and exchange knowledge about relevant topics – issues addressed are top-of-mind to marketing executives today.
• Grow your network - Join this club of top marketing executives.
• Open your mind – Refresh your thoughts away from the office. Sit back and open your mind to new ideas in new surroundings.
• Benchmark – Find out what others are doing and see where you stand compared to industry players.
• Learn about the marketing challenges of a specific part of the world – discover the local retail scene with the marketing team who personally
hosts the store visits.
• Do business – this is the meeting place where business gets done.
How can you register?
For all information concerning registration and accommodation please contact:
Ormès/ Marketing Forum Secretariat, 12, rue de Florence, 75008 Paris, France – Tel +33 1 43 18 61 81/82 – Fax +33 1 43 18 60 58
Email: tcgfmarketingforum@theconsumergoodsforum.com
For further enquiries regarding the conference programme please contact:
Sophie Appell at The Consumer Goods Forum, 7 rue de Madrid, 75008 Paris, France
Tel: +33 1 44 69 99 37, Fax: +33 1 44 69 99 39, Email: s.appell@theconsumergoodsforum.com
Where is the conference taking place?
The Marketing Forum 2010 is taking place at the Hotel Cascais Miragem
Av. Marginal n.8554, 2775-536 Cascais, Portugal
(The seaside town of Cascais is located 25 minutes by car from Lisbon and its international airport.)
Tel. + 351 210 060 600; Website: http://www.cascaismirage.com
The Consumer Goods Forum would like to thank the following companies
for their contribution to this event:
For programme updates, practical information and on-line registration visit our conference website www.tcgfmarketingforum.com