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					                        SEO Audit
                          domain.com

                            Sep 2011




Tuesday, 4 October 11                  1
                                                Content
                 •      Browser Issues, Page Issues, Navigation Structure, Templates.

                 •      Meta Content

                 •      URL Structure

                 •      Link Building

                 •      Sitemap

                 •      General Recommendations

Tuesday, 4 October 11                                                                   2
                        ISSUES & STRUCTURE




Tuesday, 4 October 11                        3
                                                      Browser Issues
                                   1

                                                                                                                             1
                                   2                                        1




                                                                                                  2
                                            3

                                           IE                                   Firefox                                Safari
                        1) “Welcome to Domainname”                     1) Links to Products are missing     1) General Footer content is missing
                        content is missing
                                                                      2) Links from vertical menu overlap
                        2) Links to Category & Products are missing   with the footer
                        3) General Footer content is missing
Tuesday, 4 October 11                                                                                                                              4
                                                           Content Issues
                 •      Duplicate Content: There is an indexed copy of the site here: http://test.demo.com. Remove that content as soon as possible. It is a 100%
                        copy of the domainname.com web site and I guess that all new updates are initially published there. This means that the domainname.com is
                        the copy and google gives less credibility to it than to the test site.


                 •      Duplicate Content on multiple pages: All the current products pages have large blocks of content that are identical. Remove that part away
                        from the web site or make it much shorter. This is quite a big chunk of duplicate content. Place the unique content for every products on top
                        followed by the body explorer section.




                 •      /home.html is a complete copy of the index.html page. Place a 301 redirect from /home to /.




Tuesday, 4 October 11                                                                                                                                                   5
                                                Page Content Issues
                         1) KEYWORD DENSITY: All pages should have a higher density of the keyword/keywords that they are being optimised for.
                        Every page need to have the major keyword mentioned at least 4-5 times within the content. All major keywords are listed
                        below(slide 14). Don't use keywords unnaturally (write for consumers), but do mention them early on and from time to time
                        in the rest of text. It is also advisable to link to other pages within the site (not external sites) that relate to the topic you've
                        written about from within the body, that a consumer would find interesting and relevant. This practice helps those pages rank
                         as well.


                         2) HEADINGS: Headings are important because they introduce your content and stand out to consumers. Having your
                        keywords in at least one of your headings, possibly the mail H1 heading is recommended, even though it is generally
                         considered a minor ranking factor.


                         3) IMAGE ALT TAGS: If you're using an image on your page, name the image using a relevant keyword and use Alt Text to
                        describe the image. Consumer can see Alt text when they hover their mouse over an image and search engines learn what
                        the image and page is about by reading this text, and is therefore a ranking factor.




                   !!! Those content guidelines must be followed for every page throughout the website.



Tuesday, 4 October 11                                                                                                                                           6
                        Vertical Navigation



                         The current vertical navigation
                         structure is not user friendly
                           and ordered alphabetically.
                             You need to categorise
                            it by type of categorys.




Tuesday, 4 October 11                                      7
                                            Navigation Bar


                                 One of the major issues of your current navigation structure.
                        Those two links point to /home.html. You must point them to the root folder at
                        http://www.domainname.com/ Place a 301 redirect from /home.html to / after that.




Tuesday, 4 October 11                                                                                      8
                        Home Page

                                <h1> and <h2> Headings are needed here




                                    Those can be <h3> or even not <h> headings.




                                 Add some extra text content below the footer
                                   with the logos. 2-3 paragraphs are needed.




Tuesday, 4 October 11                                                             9
                        META CONTENT




Tuesday, 4 October 11                  10
                                    General Meta Template
                                                   Meta Tags Must All Follow This Template



                        <title>TITLE (Up to 70 characters)</title>
                        <meta name="Description" content="DESCRIPTION (Up to 160
                        characters)" />
                        <meta name="Keywords" content="List of keywords, still used
                        by some primitive search engines" />
                        <meta name="Classification" content="Internet" />
                        <meta name="Author" content="domainname" />
                        <meta name="Contact" content="info@domainname.com" />
                        <meta name="Publisher" content="domainname" />
                        <meta http-equiv="Expires" content="15" />
                        <meta name="Robots" content="ALL" />
                        <meta name="Robots" content="INDEX, FOLLOW" />
                        <meta name="GOOGLEBOT" content="ARCHIVE" />
                        <meta name="Revisit-After" content="15 Days" />
                        <meta name="Distribution" content="Global" />
                        <meta name="Rating" content="General" />




Tuesday, 4 October 11                                                                        11
                                                          Meta Content
                         <title>Title</title>
     page 1              meta description <160characters :: Please include the phrases from the title within the description. E.g. “.” Be creative with the description and try to make it
                         unique!!!
                         keywords: keyword1, keyword 2, keyword 3



                        <title>Title</title>
     page 1             meta description <160characters :: Please include the phrases from the title within the description. E.g. “.” Be creative with the description and try to make it
                        unique!!!
                        keywords: keyword1, keyword 2, keyword 3



                        <title>Title</title>
    page 1              meta description <160characters :: Please include the phrases from the title within the description. E.g. “.” Be creative with the description and try to make it
                        unique!!!
                        keywords: keyword1, keyword 2, keyword 3



                        <title>Title</title>
    page 1              meta description <160characters :: Please include the phrases from the title within the description. E.g. “.” Be creative with the description and try to make it
                        unique!!!
                        keywords: keyword1, keyword 2, keyword 3




Tuesday, 4 October 11                                                                                                                                                                        12
                        URL STRUCTURE




Tuesday, 4 October 11                   13
                         Recommended URL Structure
             •     Home Page        http://www.domainname.com/                         http://www.domainname.com/home.html                Remove the /home.html URL from the
                                                                                                                                          “Home” button on main navigation bar.
                                                                                                                                     “Home” must point to http://www.domainname.com/


             •     How We Are Different        http://www.domainname.com/how-we-are-different.html

                                              Day 2                       http://www.domainname.com/how-we-are-different/day2.html

                                              Afternoon
                                              .                           http://www.domainname.com/how-we-are-different/afternoon.html
                                              ..
                                              ...
                                              Night
                                                                          http://www.domainname.com/how-we-are-different/night
                                              Day
                                                                          http://www.domainname.com/how-we-are-different/day


             •     Consultants      http://www.domainname.com/consultants.html

                                              Consultants Page    http://www.domainname.com/cc/XX/title-cc2-name.html
                                                                                                              Remove the XX id from the URL. It creates a random deep structure
                                                                                                                   which is highly unlikely to be crawled by search engines.
                                                                  http://www.domainname.com/cc/title-cc2-name.html
                                                                           http://www.domainname.com/cc/mr-truth-klaus.html

Tuesday, 4 October 11                                                                                                                                                                  14
                                                                301 redirects


                 •      Make a list of all the previous URLs used on the site.


                 •      Use 301 redirect from all the older URLs to the new URLs.


                 •      Important! Setup a 301 redirect from /home.html to /




Tuesday, 4 October 11                                                               15
                        SITEMAP




Tuesday, 4 October 11             16
                                                 Sitemap Generation

                 •      Create a Sitemap XML file for all your URLs following the URL
                        structure provided above.
                                                                                                          Priority
                                                                                        Home Page - 1.0
                 •      Detailed instructions about the Sitemap protocol you may find    page1 - 0.7
                                                                                        page 2 - 0.6
                        here.
                                                                                        page 3 - 0.75
                                                                                        page 4 - 0.6
                                                                                        page 5 - 0.3
                 •      Name the file sitemap.xml and submit it to Google Webmaster
                                                                                        page 6- 0.8
                        tools,Yahoo! & Bing.
                                                                                        page 7 - 0.1


                 •      You can submit up to 25,000 urls per sitemap file. If you have               Update Frequency
                        more content you need extra sitemap files.                       “monthly”




Tuesday, 4 October 11                                                                                                  17
                        LINK BUILDING




Tuesday, 4 October 11                   18
                                                          Link Building Tips
                 •      When you are adding links to the site always use the “www.” in front of the domain name.


                 •      The anchor text, link label or link title is the visible, clickable text in a hyperlink.


                                 <a href=”http://www.domainname.com”>Surgery London</a>
                                 <a href=”http://www.domainname.com”>Cosmetic Surgery</a>
                                 <a href=”http://www.domainname.com”>plastic surgery london</a>
                                                                                                            Anchor text
                                 <a href=”http://www.domainname.com”>Domainname</a>



                 •      Use different anchor text versions of your links as shown on the link above. The emphasis has to be on the top phrases that you target with
                        that page but still use a variety of versions . The more versions of the anchor text , the better. But still it has to be relevant and on topic.


                 •      Don’t agree to exchange links with untrusted link providers.


                 •      Submit your web site to major business directories across the web.




Tuesday, 4 October 11                                                                                                                                                      19
                        Recommended Link Anchor Text
         HOME PAGE:             ANCHOR TEXT:            HOME PAGE:          ANCHOR TEXT:          HOME PAGE:            ANCHOR TEXT:
                                         keyword1                                    keyword1                                    keyword1
          HIGHEST PRIORITY              keyword 2       HIGHEST PRIORITY            keyword 2      HIGHEST PRIORITY             keyword 2
                                        keyword 3                                   keyword 3                                   keyword 3
                                        keyword 4                                   keyword 4                                   keyword 4


           HOME PAGE:             ANCHOR TEXT:           HOME PAGE:           ANCHOR TEXT:         HOME PAGE:            ANCHOR TEXT:
                                           keyword1                                    keyword1                                   keyword
            HIGHEST PRIORITY              keyword 2      HIGHEST PRIORITY             keyword 2      HIGHEST PRIORITY            keyword
                                          keyword 3                                   keyword 3                                  keyword
                                          keyword 4                                   keyword 4                                  keyword


            HOME PAGE:             ANCHOR TEXT:           HOME PAGE:           ANCHOR TEXT:          HOME PAGE:            ANCHOR TEXT
                                            keyword1                                    keyword1                                    keywo
             HIGHEST PRIORITY              keyword 2       HIGHEST PRIORITY            keyword 2      HIGHEST PRIORITY             keywo
                                           keyword 3                                   keyword 3                                   keywo
                                           keyword 4                                   keyword 4                                   keywo


              HOME PAGE:            ANCHOR TEXT:            HOME PAGE:           ANCHOR TEXT:         HOME PAGE:             ANCHOR TEX
                                             keyword1                                     keyword1                                    key
               HIGHEST PRIORITY             keyword 2       HIGHEST PRIORITY             keyword 2     HIGHEST PRIORITY              key
                                            keyword 3                                    keyword 3                                   key
                                            keyword 4                                    keyword 4                                   keyw



Tuesday, 4 October 11                                                                                                                 20
                        Domain Analysis - Competitors




Tuesday, 4 October 11                                   21
                        Link Analysis - domainname.com




Tuesday, 4 October 11                                    22
                        Link Analysis - XXmedical.com




Tuesday, 4 October 11                                   23
                        Link Analysis Benchmark by Total
                          Number of Links & Domains
                                                Many links are needed for
                                              domainname.com to be able to
                                                 compete with the top
                                               competitors in the industry.

                                                Both number of links and a
                                              greater variety of domain names
                                              that the links are coming from.




Tuesday, 4 October 11                                                           24
               Link Analysis Benchmark by Type of
                              Links
                        Intensive Link Building Efforts for Cadogan
                                          1-3 Months
                                         4-6 months                   Link building efforts should be
                                         6-12 months                  intensive and be dispersed across:
                                                                      1) Web Directories
                                                                      2) PR distribution
                                                                      3) Articles             Volume
                                                                      4) Forums
                                                                      5) Blogs




Tuesday, 4 October 11                                                                                      25
                        Link Analysis Benchmark by
                           Keyword Anchor Text




Tuesday, 4 October 11                                26
                                      Competitor SEO Trends



                          Cadogan’s main competitors show trends of stable investment in backlinks and SEO activity over the past two years.
                           We strongly recommend that it is in the interests of the category that this gap is not allowed to continue to widen
                        significantly as this will severely restrict the ability to compete for good organic ranking positions for the most valuable
                                                                           search terms in the future




Tuesday, 4 October 11                                                                                                                                 27
                                              Thank you!

                 •      Please feel free to contact us for any questions or suggestions that you
                        might have.

                 •      www.myclicks.org.uk

                 •      twitter: myclicks

                 •      skype: myclicks



Tuesday, 4 October 11                                                                              28

				
DOCUMENT INFO
Shared By:
Tags: redirect
Stats:
views:15
posted:11/25/2011
language:English
pages:28
Description: 301 redirect it means a variety of methods to a variety of network requests the re-direction to another location. Such as: Web page redirection.