SEO Audit
domain.com
Sep 2011
Tuesday, 4 October 11 1
Content
• Browser Issues, Page Issues, Navigation Structure, Templates.
• Meta Content
• URL Structure
• Link Building
• Sitemap
• General Recommendations
Tuesday, 4 October 11 2
ISSUES & STRUCTURE
Tuesday, 4 October 11 3
Browser Issues
1
1
2 1
2
3
IE Firefox Safari
1) “Welcome to Domainname” 1) Links to Products are missing 1) General Footer content is missing
content is missing
2) Links from vertical menu overlap
2) Links to Category & Products are missing with the footer
3) General Footer content is missing
Tuesday, 4 October 11 4
Content Issues
• Duplicate Content: There is an indexed copy of the site here: http://test.demo.com. Remove that content as soon as possible. It is a 100%
copy of the domainname.com web site and I guess that all new updates are initially published there. This means that the domainname.com is
the copy and google gives less credibility to it than to the test site.
• Duplicate Content on multiple pages: All the current products pages have large blocks of content that are identical. Remove that part away
from the web site or make it much shorter. This is quite a big chunk of duplicate content. Place the unique content for every products on top
followed by the body explorer section.
• /home.html is a complete copy of the index.html page. Place a 301 redirect from /home to /.
Tuesday, 4 October 11 5
Page Content Issues
1) KEYWORD DENSITY: All pages should have a higher density of the keyword/keywords that they are being optimised for.
Every page need to have the major keyword mentioned at least 4-5 times within the content. All major keywords are listed
below(slide 14). Don't use keywords unnaturally (write for consumers), but do mention them early on and from time to time
in the rest of text. It is also advisable to link to other pages within the site (not external sites) that relate to the topic you've
written about from within the body, that a consumer would find interesting and relevant. This practice helps those pages rank
as well.
2) HEADINGS: Headings are important because they introduce your content and stand out to consumers. Having your
keywords in at least one of your headings, possibly the mail H1 heading is recommended, even though it is generally
considered a minor ranking factor.
3) IMAGE ALT TAGS: If you're using an image on your page, name the image using a relevant keyword and use Alt Text to
describe the image. Consumer can see Alt text when they hover their mouse over an image and search engines learn what
the image and page is about by reading this text, and is therefore a ranking factor.
!!! Those content guidelines must be followed for every page throughout the website.
Tuesday, 4 October 11 6
Vertical Navigation
The current vertical navigation
structure is not user friendly
and ordered alphabetically.
You need to categorise
it by type of categorys.
Tuesday, 4 October 11 7
Navigation Bar
One of the major issues of your current navigation structure.
Those two links point to /home.html. You must point them to the root folder at
http://www.domainname.com/ Place a 301 redirect from /home.html to / after that.
Tuesday, 4 October 11 8
Home Page
and Headings are needed here
Those can be or even not headings.
Add some extra text content below the footer
with the logos. 2-3 paragraphs are needed.
Tuesday, 4 October 11 9
META CONTENT
Tuesday, 4 October 11 10
General Meta Template
Meta Tags Must All Follow This Template
TITLE (Up to 70 characters)
Tuesday, 4 October 11 11
Meta Content
Title
page 1 meta description Title
page 1 meta description Title
page 1 meta description Title
page 1 meta description Surgery London
Cosmetic Surgery
plastic surgery london
Anchor text
Domainname
• Use different anchor text versions of your links as shown on the link above. The emphasis has to be on the top phrases that you target with
that page but still use a variety of versions . The more versions of the anchor text , the better. But still it has to be relevant and on topic.
• Don’t agree to exchange links with untrusted link providers.
• Submit your web site to major business directories across the web.
Tuesday, 4 October 11 19
Recommended Link Anchor Text
HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEXT:
keyword1 keyword1 keyword1
HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY keyword 2
keyword 3 keyword 3 keyword 3
keyword 4 keyword 4 keyword 4
HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEXT:
keyword1 keyword1 keyword
HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY keyword
keyword 3 keyword 3 keyword
keyword 4 keyword 4 keyword
HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEXT
keyword1 keyword1 keywo
HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY keywo
keyword 3 keyword 3 keywo
keyword 4 keyword 4 keywo
HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEXT: HOME PAGE: ANCHOR TEX
keyword1 keyword1 key
HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY keyword 2 HIGHEST PRIORITY key
keyword 3 keyword 3 key
keyword 4 keyword 4 keyw
Tuesday, 4 October 11 20
Domain Analysis - Competitors
Tuesday, 4 October 11 21
Link Analysis - domainname.com
Tuesday, 4 October 11 22
Link Analysis - XXmedical.com
Tuesday, 4 October 11 23
Link Analysis Benchmark by Total
Number of Links & Domains
Many links are needed for
domainname.com to be able to
compete with the top
competitors in the industry.
Both number of links and a
greater variety of domain names
that the links are coming from.
Tuesday, 4 October 11 24
Link Analysis Benchmark by Type of
Links
Intensive Link Building Efforts for Cadogan
1-3 Months
4-6 months Link building efforts should be
6-12 months intensive and be dispersed across:
1) Web Directories
2) PR distribution
3) Articles Volume
4) Forums
5) Blogs
Tuesday, 4 October 11 25
Link Analysis Benchmark by
Keyword Anchor Text
Tuesday, 4 October 11 26
Competitor SEO Trends
Cadogan’s main competitors show trends of stable investment in backlinks and SEO activity over the past two years.
We strongly recommend that it is in the interests of the category that this gap is not allowed to continue to widen
significantly as this will severely restrict the ability to compete for good organic ranking positions for the most valuable
search terms in the future
Tuesday, 4 October 11 27
Thank you!
• Please feel free to contact us for any questions or suggestions that you
might have.
• www.myclicks.org.uk
• twitter: myclicks
• skype: myclicks
Tuesday, 4 October 11 28