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SEPT/OCT 2006 BUSINESS MAGAZINE MEMBERSHIP MEANS BUSINESS W W W. S A C H C C . O R G FEATURED MEMBER: NICK MONTOYA PRESENTS THE POWER OF HIS TRADEMARK 19TH ANNUAL JALAPEÑO CLASSIC GOLF TOURNAMENT PRESORTED STD. US POSTAGE INTEL: PAID COMMUNITY PERMIT NO. 535 SACRAMENTO PARTERNSHIP IS KEY contents The Mission of the Sacramento His- panic Chamber of Commerce is (1) to create, expand and promote business opportunities for the Hispanic commu- nity, and (2) to support and advocate for the interests of the community, which it serves through advocacy, education and networking. MESSAGES 4 President’s Message 6 Chair’s Message ¡QUE TAL! D I S T I N C T I O N 9 Upcoming Chamber Events/New and Renewed Members 11 Ambassador of the Month 11 SHCC Member Press Releases 19 The JALAPEÑO Classic Golf Tournament BUSINESS SECTION 12 Creating Stragtegies to Enhance Your Business Potential O F 14 Employment Law: Resonable Accomodations and Disabled Wokers PA RT N E R S 33 Consider a 401(k) Plan for Your Business 36 Counsel’s Corner: Piercing the Veil of Limited Liability Companies SPECIAL FEATURES 24 INTEL: Community Partnership is Key 26 Maria Padilla–Angel: 2 0 0 6 Supporting Education through Macy’s Community Shopping Day 28 Featured Member: Nick Montoya 30 Incorporating Etiquette SAVE THE DATE SHCC 35th Annual Business Awards and Recognition Banquet— February 24th, 2007 SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 3 president’s message The 19th Annual JALAPEÑO Classic Golf Tournament was a total care about and participate in the SHCC. We also welcome five success! The winners are Hispanic students wanting to further new Board members and look forward to their input and action their education. We would like to thank our sponsors, players, for our continued success. volunteers and staff for making it happen. We are now happily in our new offices thanks to the efforts of *Note: A recent report by the Harvard University Civil Rights Proj- Benjamin Slater, Bishop Powers, Inc., for his help in securing ect shows that only 41.1% of Hispanic students attending Sac- our new home. We also extend our thanks to Office Depot and ramento City Uniﬁed School District high schools graduate with Rhoda Santamaria, owner, Casa Bella Galleria. Rhoda donated a diploma on time. These ﬁgures reﬂect the lowest high school the front office furniture to make your visit to the Chamber of- graduation rates among the state’s 10 largest school districts. fice more comfortable. Rhoda is a member who believes the SHCC is instrumental in her success and shows it by making Next year will be the 20th Anniversary of the JALAPEÑO Classic generous contributions for our fundraising events. We appreci- Golf Tournament, an event you won’t want to miss. At the mix- ate you very much Rhoda. er hosted by this year’s Tournament Sponsor, Charlie Ramirez from Johnnie’s Body Shop, some players requested their spots Community Shopping Day (Fashion and Compassion) will take for next year’s tournament, as the event always sells out. Who place on Thursday, October 25. The Sacramento Hispanic Cham- will be next year’s Tournament Sponsor? ber of Commerce is committed to education. We invite you to participate in buying $10 discount tickets with 100 percent of The Sacramento Hispanic Chamber of Commerce would like to the proceeds going to the Mayor Joseph Serna, Jr. Scholarship thank Charlene Girard, with Radisson Hotel, for hosting our sec- Fund. Our goal is to sell 1,000 tickets! Ten more students may ond quarter Member to Member Business Mixer/Expo in July. receive $1,000 toward their continuing education. Without the generosity of businesses such as the Radisson we would not be able to present a venue for members to get Workshops presented in Spanish and English are having suc- to know each other, and most importantly, to do business with cess; however, attendance could be better. The presenters each other. The next time you wish to purchase a product or volunteer their time to make sure that those in attendance get service, please look through the membership directory first and value for the time invested. Check out the website www.sachcc. see if one of our members offers that product or service. If we org for updates. do not have a member who offers a service you are looking for, please let us know and we will work diligently to recruit such a Upcoming Events: member. By working together, our business community will not The California Hispanic Chamber of Commerce Convention only survive—but thrive. Remember—Member to Member first. and Business, September, 28-30 The Sacramento Hispanic Chamber of Commerce has had Inaugural Latin Food and Music Festival, a great year under the leadership of Board Chairman, Jose September 29 (Evening) Ramirez, M.D. I have personally seen Dr. Ramirez give tirelessly Learning to Live in America, September 24 of his time and money to help the Sacramento Hispanic Cham- Multi-Cultural Business Forum, October 5, ber of Commerce move forward with its Mission. Under his featuring ABC News John Quinones; leadership and the tireless work by other Board Members, the plus more….www.sachcc.org Chamber has grown from 496 members last September to 800 plus members as of August, 2006. The Board members are vol- See you soon, unteers and give of their time and resources to an organization they care about very deeply. We thank them for all they have Diana M. Borroel done this year. Some Board members will be leaving their Board President and CEO position; however, we hope and anticipate they will continue to 4 S A C R A M E N T O H I S P A N I C | S E P T / O C T Bienvenidos! 2006 EXECUTIVE COMMITTEE EDITORIAL BOARD The Sacramento Hispanic Chamber of Com- CHAIR OF THE BOARD OF DIRECTORS PUBLISHER merce would like to welcome our newly elected José Ramirez, M.D. Diana M. Borroel Family Medicine Sacramento Hispanic Board Members. Chamber of Commerce PRESIDENT/CEO 916.486.7700 Patricia Bustos-Robinson, Comcast, Yolanda Diana M. Borroel Contreras, Placer Title Company, Rachel Gon- SHCC EDITORIAL COMMITTEE CHAIR Nahid Vassef zales Garcia, RGG Enterprises, Inc., Maria Car- CHAIR-ELECT OF THE BOARD Prepaid Legal men Meeks, MCM Consulting and John Obre- Paul Galindo 916.628.1889 gon, New York Life Insurance Company Galindo Communications PRODUCTION MANAGER | EDITOR 2007/08 CHAIR-ELECT OF THE BOARD Valentin Carrillo We’d also like to welcome Peter Drozdoff from Griselda Barajas ValTek Enterprises SureWest Communications who was recently ap- Griselda’s Catering Services 916.968.7083 pointed by the Board of Directors to ﬁll a recently resigned seat. PAST CHAIR OF THE BOARD CONTRIBUTING WRITERS Kenneth A. Macias, D.P.A, CPA Mike Garcia Macias, Gini, & Company, LLP 916.541.6609 To ﬁnd out more about our Board Members please visit our website www.sachcc.org TREASURER Karen McCord Benjamin F. Slater Hill McCord Communications, LLC. Bishop Powers Commercial Real Estate 916.502.0268 N EW LY E L E C T E D B O A R D M E M B E RS SECRETARY SECTION WRITERS Norma Barajas Al Punto…To The Point Texas Mexican Restaurant & Catering Norma Andrade A.G. Edwards & Sons VICE-CHAIR, BUSINESS ADVOCACY 916.927.4444 Andrea Rosa The Rosa Law Group Counsel’s Corner Lenor Y. Eicdican, ESQ VICE-CHAIR, COMMUNITY RELATIONS Mark E. Peterson Noreen Diaz Diepenbrock Harrison Travis Credit Union 916.446.4469 Patricia Bustos- Robinson, VICE–CHAIR, MEMBER SERVICES Incorporating Etiquette Nahid Vassef Izabelle Ponce Simmons Comcast Pre-Paid Legal Services, Inc. Madam Izabelle’s School of Etiquette 530.666.2424 GENERAL COUNSEL Lawrence B. Garcia ¡QUE TAL! The Diepenbrock Law Firm Ruby Maciel Sacramento Hispanic BOARD OF DIRECTORS Chamber of Commerce Amparo Perez-Cook 916.486.7700 Aztec Media, Inc. ADVISORY COMMITTEE Nick Montoya Norma Barajas Intel Corporation Texas Mexican Restaurant & Catering 916.443.2030 Fernando Ortiz Yolanda Elevator Controls Corporation PROOF READING Benjamin Slater Contreras, Randall E. Reynoso Bishop Powers Commercial Real Estate Placer Title Placer Sierra Bank 916.290.9251 Company John J. Rueda DESIGN & PRINTING Law Ofﬁce of John J. Rueda Kellie Melby Commerce Printing Services Ana Rojas 916.442.8100 Opening Doors DIGITAL PHOTOGRAPHY Ophelia Riego Black Diamond Photo Riego Insurance Agency Carlos Velasco 916.220.4005 Carolina Rojas-Gore Univision 19 KUVS-TV ADVERTISING Valentin Carrillo Robert Budiman ValTek Enterprises Rachel Newcastle Ventures LLC 916.968.7083 Gonzales SBSC Garcia, CHAIRMAN OF THE BOARD RGG Sam Perez Rodriguez, Perez, Delgado & Company LLP Enterprises, Inc. MANAGEMENT/STAFF SACRAMENTO HISPANIC Celia Cortez CHAMBER OF COMMERCE Director of Programs/Events NEW LOCATION—Please update your records 1491 River Drive, Suite 101 Cassy Matu Sacramento, CA 95815 Accountant Ruby Maciel Interested in submitting story ideas? Membership Services Coordinator Send us an email at firstname.lastname@example.org Michele Valencia Membership Sales Representative Maria Faviola Ramirez Carmen Meeks, Administrative Assistant MCM Consulting chair’s message Amidst the challenges that were beset before us, we moved organizations were honored for their valuable achievements. This on and rose above our problems taking on a positive direction successful event was attended by over a one thousand guests, steadily. Let me take this opportune time to say that it is deeply exceeding the previous year’s ﬁgures for both attendance and humbling and a great privilege for me to have served as Chair- revenue. Be that as it may, we tried to raise the bar even higher man of the Board for this year. Challenging as it may seem, I for next year. must say that we can all look back on the proud past accomplish- ments of those who led before us, and it is a time to reﬂect and The chamber’s commitment to educational excellence began in celebrate our present achievements, as we all look forward to a 1996. On May 12, 2006, we awarded over 40 scholarships to brighter future of tomorrow. deserving students. In order to realize our commitment to higher education, committee members have been actively involved for Membership Means Business is our slogan and our members many years in fundraising activities. Many donors have gener- can attest how the SHCC opens doors for business opportuni- ously contributed this year and we look forward that you will con- ties. Our membership dynamically continues to grow. As early as tinue to support this worthy cause. The proceeds of the 19th November 2005, we had gained 32 new members. Through the JALAPEÑO Classic Golf Tournament will partly support the aca- concerted efforts of our Board of Directors, we expect over 800 demic scholarship program for high school students aspiring for active membership. higher education. If we are to move forward and enhance our image, we must de- The insurmountable achievements of this chamber are directly velop new ideas and approaches to further the objectives and related to the unconditional commitment of past and current mission of our organization. Our organization must continually board members, its staff, and its generous supporters. grow to better serve and represent the needs of those who are engaged in business, regardless of their size and stability. In accepting the trust and the duties that most naturally come with the ofﬁce of a Chairman, I was ever mindful of the fact that Our scheduled quarterly Mixer/Business Expo combination launched the members of our organization expected quality leadership for our ﬁrst event on January 25, 2006 at the Hilton Arden West Hotel. which I dutifully fulﬁlled. With the combined efforts of our mem- The well-attended and successful event made an impact to the busi- bers and staff, we were able to stand the test of time by accom- ness leaders and entrepreneurs of the community. plishing the goals we set at the beginning of the year beyond the standards, which made our Chamber one of the strongest and This year, we have added the Latino Real Estate Forum, spear- fastest growing organizations serving the people in the business headed by Chair Elect Paul Galindo, as part of our ongoing edu- industry. cational and informational workshops to beneﬁt members. Moreover, I would like to take this opportunity to express my In addition to our existing collaboration with other business or- profound gratitude to our 2006 partners of distinction, corporate ganizations, the SHCC was a co-sponsor of the California State and community supporters, board of directors, staff, members, Chamber of Commerce on two occasions: President Vicente volunteers, Asian Chamber of Commerce, Black Chamber of Fox’s International Trade Breakfast Meeting and the Luncheon Commerce, and California Hispanic Chamber of Commerce for Meeting with the Ambassador of Peru that was held in Sacra- making our year a resounding success. It is through the power mento last June and July 2006. of shared partnership that we will all prosper and succeed in our endeavors. In keeping with the theme for this year “Negocios con Corazón” (Businesses with Heart), the 34th Annual Business Awards and Sincerely your 2005/2006 Chairman of the Board, Recognition Banquet was held at the Sacramento Convention Center on February 25, 2006. A group of diverse individuals and Dr. Jose M. Ramirez, M.D. 6 S A C R A M E N T O H I S P A N I C | S E P T / O C T our love is one of paper and ink 322 north 12 th street sacramento, ca 95814 t 916.442.8100 f 916.448.2727 www.commerceprinting.com P U B L I C AT I O N S µ D I R E C TO R I E s µ d i r e c t m a i l µ M A N UA L S µ A N D M O R E ¡que tal! chamber events september-october 27th Annual Convention & Expo for the Spanish Speaking Business Networking Mixer Sacramento World Music and California Hispanic Chambers of Commerce Host: Washington Mutual Dance Festival—Prelude Dates: September 28th, 29th, & 30th, 2006 Date: Wednesday, October 18, 2006 Date: October 25, 2006 Location: Hyatt Regency Time: 8:30am—10:30am Location: Memorial Auditorium 1209 L Street, Sacramento Location: Stockton Business Information Center Sacramento Contact: California Hispanic Chambers 4990 Stockton Blvd. Time: 6:00 pm of Commerce Sacramento Cost: Evening Gala: (916) 444-2221 | www.CAHCC.com $150 / person Latino Real Estate Forum Contact: Gary R. Simon Inaugural Latin Food &Music Festival Date: Thursday, October 19, 2006 916-808-7739 Date: September 29, 2006 Topic: Appraisals Time: 6:30-10:00pm Time: 9:00am—11:00am For more information on these and other com- Cost: $75 Location: 1401 Florin Road munity events please visit the Chamber web Location: California Museum of History, For more information please contact site www.sachcc.org. Women & Arts Yolanda Contreras at 916.736.1420 3rd Annual Multi Cultural Business Forum Business Networking Expo & Mixer Date: October 5, 2006 Host: Hyatt Regency Location: Sheraton Grand Hotel Sacramento 1230 J Street Date: October 25, 2006 Sacramento Time: 6:00pm—8:00 pm Contact: www.multiculturalbusinessforum.com Location: 1209 L St. New Members — Nuevo Miembros WELCOME — BIENVENIDOS Michael P. Thomas Norma Zesati Lisa Serna-Mayorga Klaudia Cataldo Gonzales Mary Lewis Accelerated HR Irma’s Cleaning St. Hope Public Schools Executive Business Lewis Deli Corner Solutions Group 9817 Summer Glen Way 3400 Third Ave. Maintenance 951 Arden Way Ste. A 3103 Schooner Dr. Elk Grove, CA 95758 Sacramento, CA 95817 5931 Stanley Ave. Ste 6 Sacramento, CA 95815 Ste. 110 (916) 690-8981 (916) 649-7900 Carmichael, CA 95608 (916) 929-7444 El Dorado Hills, CA 95762 (916) 452-7177 (916) 484-3838 (916) 929-7244 (916) 384-8803 Arturo Manzo Jr. www.sthope.org (916) 484-3854 www.ahrsgroup.com Keller Williams Realty www.ebm-franchise.com Andrew Martin PO Box 813 Jake Stewart 626 I St., Ste 705 Julio Castro Walnut Grove, CA 95690 State Farm Insurance Kathy Tescher Sacramento, CA 95814 Castro Property & (916) 806-8073 10901 Folsom Blvd. Ste D Franklin Boulevard (916) 442-4831 Commercial Insurance (916) 405-5701 Rancho Cordova, CA 95670 Business Association Agency (916) 852-8070 2831 Fruitridge Rd. Ste E Alecia Chasten 2775 Cottage Way Ste. 32 Rosie Dirmeyer (916) 852-8071 Sacramento, CA 95820 MoneyTree Capital Group Sacramento, CA 95825 Keller Williams Realty www.statefarm.com (916) 455-2124 5325 Elkhorn Blvd., Ste 281 (916) 482-9600 8319 Sirocco Crt. (916) 455-5712 Sacramento, CA 95842 (916) 482-9611 Elk Grove, CA 95758 Pedro Carrillo (916) 344-6828 www.castroins.com (916) 204-7179 Urban Associates, Inc. Michael Bulnes (916) 348-8593 (916) 691-2251 550 S. Hope St. #1765 California Decorative www.moneytreecg.com Richard Casias Los Angeles, CA 90071 Concrete Delta Collaboration Eric Guerra (213) 327-0858 4354 Town Center Blvd., Alex Alcantar Associates, Inc. Ofﬁce of (213) 236-9614 #114-137 News 10 ABC 417 Mace Boulevard Senator Gilbert Cedillo www.urbanassoc.com El Dorado Hills, CA 95762 400 Broadway Ste. J-284 7721 College Town Dr. #6 (916) 220-6913 Sacramento, CA 95833 Davis, CA 95618 Sacramento, CA 95826 Kathy Lopez (916) 458-6442 (916) 321-3225 (530) 758-8128 (916) 651-4327 Wells Fargo Mortgage www.cdcconcrete.com (916) 441-3054 (800) 878-2125 (916) 327-8817 3061 Cloudview Dr. www.news10.net Sacramento, CA 95833 Tiffany Marie L. Manlapid Eric B. Aguilar Luis E. Gutierrez (916) 213-8638 FedEx Ground Ana Velia Orozco Golden Home Loans Solutions Services (888) 799-9734 8200 Elder Creek Rd. Arte y Mexicanerias 8482 Mountain Bell Dr. 11233 Sauk River Crt. Sacramento, CA 95758 2661 Del Monte St. Elk Grove, CA 95624 Rancho Cordova, CA 95670 (916) 388-2750 West Sacramento, CA (916) 743-7393 (916) 494-2360 (916) 388-2753 95691 (916) 635-9744 (916) 372-8441 (916) 374-8441 SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 9 ¡que tal! Renewed Members Miembros Que Han Renovado THANK YOU — MUCHAS GRACIAS! WE APPRECIATE YOUR CONTINUE D S U P P O RT — A P R E C I A M O S S U A P O Y O Lucila Martinez David Dillman Ted Canty Dawn Borgnis Lauren R. Hammond California Lottery United States Postal County of Sacramento American Heart Association City of Sacramento 600 North 10th Street Service of Sacramento 4990 Stockton blvd. 2007 O St. 915 I St., 5th Floor. Sacramento, CA 95814 2000 Royal Oaks Sacramento, CA 95820 Sacramento, CA 95814 Sacramento, CA 95814 (916) 323-3026 Sacramento, CA 95799 (916) 875-3200 (916) 446-6505 (916) 808-7005 (916) 323-7087 (916) 373-8115 (916) 875-3302 (916) 443-2865 (916) 264-7680 www.calottery.com (916) 373-8726 email@example.com www.americanheart.org www.cityofsacramento.org www.usps.com Dr. A. Nick Gutierrez Wally Navarrette Carmela Castellano-Garcia Roger S. Peterson Dr. A. Nick Gutiérrez, Tracy Bryan State Farm Insurance & California Primary Megaphone M.P.H. & Associates Golden State Financial Services Care Association Communications 2615 Capitol Ave. Donor Services 4030 S. Land Park Dr. Ste D 1215 K St., Ste 700 3090 Union Street Sacramento, CA 95816 1760 Creekside Oaks Dr. Sacramento, CA 95822 Sacramento, CA 95814 Rocklin, CA 95677 (916) 447-2020 #160 (916) 454-5331 (916) 440-8170 (916) 624-1894 (916) 447-2910 Sacramento, CA 95833 www.wallynavarrette.com (916) 440-8172 www.sacramentowriters.com (916) 567-1600 www.cpca.org Mark Ruiz (916) 567-8300 Deborah Lowe–Muramoto Joe Esparza McDonald’s www.dsds.org California Capital FDC Kathleen Grace All-Cal Insurance Agency 801 Riverside Ave. Ste. 206 2000 O St., Ste. 250 Grace Consulting 801 Riverside Ave. Ste. 105 Roseville, CA 95678 Dora Ogunnaike Sacramento, CA 95814 1712 Tea Place Roseville, CA 95678 (916) 797-9350 Home Loan Experts (916) 442-1729 Davis, CA 95616 (916) 784-9070 (916) 797-9352 990 Bay Terrace Dr. (916) 442-7852 (530) 756-5269 (916) 784-0158 Galt, CA 95632 www.cacapital.org http://consultingbygrace.com www.all-calinsurance.com Ken Davidson (209) 747-9689 Ofﬁce Depot (916) 676-4847 Carol A. Sanchez Richard Hernandez Gerardo V. Calvillo, Jr. 4720 Northgate Blvd. Chevron Corporation Hyatt Regency Sacramento Intergrated Design Group Sacramento, CA 95834 Yolanda Colosio 1201 K St., Ste. 1910 1209 L St. 9700 Business Park Dr. (916) 569-5126 La Terraza Mexican Sacramento, CA 95814 Sacramento, CA 95814 Ste 301 (866) 838-4840 Restaurant (916) 441-3638 (916) 321-3588 Sacramento, CA 95827 1027 2nd St. (916) 441-5031 (916) 321-3589 (916) 363-7222 Manny Fernandez Old Sacramento, CA 95814 www.chevron.com sacramento.hyatt.com (916) 363-0387 River City Development, (916) 440-0874 LLC (916) 440-0875 Roy M Perez Daniel A. Soﬁa Ricardo Granados PO Box 642 RM Perez & Associates Calvine High School Merrill Lynch Sacramento, CA 95812 Brice Harris 1215 K St, Ste 1900 8333 Vintage Park Dr. 228 La Purissima Way (916) 224-3696 Los Rios Community College Sacramento, CA 95814 Sacramento, CA 95828 Sacramento, CA 95819 (916) 446-6539 1919 Spanos Court (916) 552-2375 (916) 689-7502 (800) 677-6204 www.rivercitydevelopment.net Sacramento, CA 95825 (916) 552-2324 (916) 689-7546 (916) 568-3021 James Morante (916) 568-3023 PG&E 202 Cousteau Place Ste 150A Davis, CA 95616 (530) 757-5202 www.pge.com Eric Solis Wachovia Securities, LLC 980 9th St, 25th Floor Sacramento, CA 95814 (916) 491-6323 (916) 443-4789 www.wachoviasec.com Mee Xiong Waste Management 11931 Foundation Place #200 Gold River, CA 95670 (916) 294-4157 (916) 294-9735 Thank you for your referrals! Gracias por sus referencias! Nick Montoya Michele Valencia Yolanda Contreras Andrea Rosa Scott Short Dr. Jose Ramirez Brambilas Trucking Phil Serna Manuel Provendor Diana Borroel Nahid Vassef Paul Galindo 10 S A C R A M E N T O H I S P A N I C | S E P T / O C T AMBASSADOR OF THE MONTH Brought to you by your Membership Committee Sacramento Hispanic Business Magazine is proud to This emphasis on edu- present the SHCC Ambassador of the Month. Each cation transcended into ������������� issue of Sacramento Hispanic will take a look at our her career as a bilingual Ambassador Committee and select one Ambassa- loan consultant. Angela �������� �������� � ������� �������� �������� �� � � �� � � � ������� dor to highlight for their outstanding performance as ﬁrmly believes that edu- an Ambassador to the SHCC and the Community. In cation signiﬁes empow- this issue we will be highlighting Angela Herrera, a erment, and that the bilingual Loan Consultant, with Capital Lending and only way to strengthen Investments, Inc. the Latino Community is through knowledge and Angela Herrera, born and raised in Sacramento, unity. She has utilized California, was raised speaking Spanish at home her family’s experience while simultaneously receiving an education in as a motivation to advo- ���������� ��� �������� ���� ������������������ English at St. Ignatius School. She then attended cate for Latinos, as well ����������������� ���� ����������� Rio Americano High School, and continued her as educate them on the homeowner experience. ����������� � ������ ���������� ����������� ����� education at the University of California, Davis. ����������� ���� �������������� ������� ���������� ���������� ����������� Being that she came from a family of educators, Angela works closely with the SHCC as an Ambas- ������� her education was always her number one priority. sador and also serves as Secretary of the non-proﬁt, She pursued a greater knowing and understand- Latino Real Estate Forum, which educates industry ing of her culture through majoring in Spanish and members on the issues facing Latinos in California. Latin American History. Her studies took her to Angela also works with SHCC Chair-Elect, Paul BECOME Granada, Spain and Cuzco, Peru, which furthered Galindo on a weekly educational show called “Apre- THE FEATURED MEMBER her passion for educating the Latino community. nder a Crecer.” We are currently seeking nominations for our featured member section of the SHCC Magazine. To qualify, please SHCC MEMBER PRESS RELEASES visit us online at sachcc.org and click on the Sacramento Hispanic link for CONGRATULATIONS TO PARR CABINET more details. OUTLET for their ribbon cutting on Friday, July 7, 2006 at their location at 1020 Del Paso Rd., Ste SEND US 100 Sacramento, CA 95834 YOUR STORY IDEAS The Editorial Committee would like CONGRATULATIONS TO NORMA ANDRADE to hear from you! If you have a story who will be transferring to the Beverly Hills ofﬁce idea or would like to submit an ar- of A.G. Edwards & Sons, Inc effective October 2, ticle, please contact our Production 2006. She has been a long standing member of Manager by sending us an email at the SHCC as well as a writer for the Sacramento firstname.lastname@example.org. Hispanic Business Magazine. We wish her the FROM LEFT TO RIGHT best of luck. RUBY MACIEL, JASON CLARK, JEFF COX, ANDY PENUNUNI, FA- JOIN BIO TESSA, ALBERT BELLOSO, GREG METTLER, RANDY KINNEY, NICK GUERRERO, FRANCISCO DEL CASTILLO OUR MAILING LIST! Interested in receiving complementary issues of the Magazine? If so, visit us on- line at sachcc.org and click on the Sac- ramento Hispanic link for more details. SHCC MEMBER AD RATES 1/4 page $300 1/3 page $375 1/2 page $425 2/3 page $525 full page $600 INTERESTED IN ADVERTISING For information, call Valentin Carrillo at 916.968.7083 or visit sachcc.org. business section creating stragtegies to enhance your business potential BY TRULA M. LACALLE, PH.D. Strategic planning is the most important step a business can the executive team has no sense of pride in or complete commit- take to address the challenges it faces. Having a clearly devel- ment to the plan since team members did not fully take up the oped strategy means having a tool for the business to develop its challenge of gathering critical information, engaging employees competitive advantage within the environment. The strategic plan in a feedback loop, or making difﬁcult future-oriented decisions. should be based on a thorough analysis of foreseen or predicted Their over-reliance on the industry expert makes it far too easy trends and scenarios of possible alternative futures, as well as to shelve the plan they received and let it gather dust while they the analysis of internal and external data. The plan must be both continue business as usual. creative and critical. Since a well-prepared plan communicates a coherent, unifying, and integrative pattern of visionary decisions LEADERSHIP AND MANAGEMENT that guide daily operations, the strategic plan can be both a tool DEVELOPMENT OPPORTUNITY for implementing changes within the organization and a catalyst for Strategic planning works best when it leverages the beneﬁts of the potential investors. planning process itself. In order to do this, the company CEO and all executive team members shoulder full responsibility at every BENEFITS OF THE STRATEGIC PLANNING PROCESS stage of the strategic plan development. Since this is a weighty Beyond the above-mentioned advantages, strategic planning pro- and critical process, an executive team can reduce the burden of vides the beneﬁt of enhancing business growth by developing the its responsibility by hiring consultants who are industry experts, as human potential of the organization’s leaders and its employees, well as consultants who are professionals in strategic planning and a beneﬁt of strategic planning that is often overlooked. Putting who will coordinate and facilitate the planning process. Industry together a strategic plan and reviewing it on an annual basis is a experts are incorporated into the process of information gathering, complex endeavor. Developing a strategic plan is a process that analysis, questioning the data, and offering advice and opinions. can bring out the best thinking of the people in an organization be- Professional strategic planning facilitators take an approach that cause the process is qualitative and idea-driven. It integrates mea- does not require that they be industry experts in order to provide surable data with human experiences, intuition, and ideas. It is the valuable assistance. Their role is to ensure that meeting agendas planning process itself and its resultant impact on human potential are appropriate, keep the planning process on task and organized, that is most valuable to the future strength of an organization. facilitate meetings and information gathering so that all voices are fairly heard, and maintain records of the decisions made. Often the value of the strategic planning process goes unrecog- nized because of the belief that all that is needed in order to suc- When the process of strategic planning is successful, leaders ceed is an excellent written plan. For example, a company may ﬂourish. In a well-orchestrated strategic planning process, lead- hire an outside expert to analyze its industry and come up with ers are given leadership and learning opportunities they might a strategic plan to be delivered to the executive team. While the not otherwise have. Within the framework of an optimal planning expert might be steering the executive team in the right direction, process, they are able to create, clarify, and communicate their 12 S A C R A M E N T O H I S P A N I C | S E P T / O C T overall vision for the organization. They hone their leadership skills by Concrete Specialist incorporating their executive team’s knowledge and ideas, along with the opinions of a range of professional external experts and internal advisors who contribute to the gathering of essential data. This or- chestrated planning environment allows leaders to toss about ideas, test hypotheses, be provocative within the safe parameters of brain- storming, and participate in a way in which not everyone is looking to them for all the right answers. Strategic planning creates an environment that stimulates managers and supervisors to think and focuses them on the path ahead. Manag- ers and supervisors are in a better position to provide ideas and solu- tions when they know the organizational vision. Once a strategic plan is in place, they are better able to see that departmental decisions must fold neatly into the big picture. With a clear plan for the future, Professional and Quality work they are able to achieve a long-term sustainable advantage in each of the company’s business practices by responding appropriately to you can Depend on! the opportunities and threats in the company’s environment, because they understand the strengths and weaknesses of the organization. They engage in continuous learning as they problem-solve ways to We specialize in all types of concrete ﬁnishes, reach objectives stated in the strategic plan. A solutions-seeking at- colors, patterns, patio, pool decks, driveways, titude among managers and supervisors spreads to employees, and foundation, slab, and custom design work. the organization, as a whole, becomes a learning organization. Visit our website to see our work www.kandcalwaysconcrete.com POSITIVE IMPACT ON EMPLOYEES AND CORPORATE CULTURE Strategic planning creates a more positive corporate culture when Office: 916.752.6676 employees know that strategic, long-term planning is taking place and Fax: 916.331.5381 Email: email@example.com Lic. 845977 that the process is inclusive of many sources, including information that employees provide. The process allows for a dialogue among the stakeholders that improves understanding of the organization’s vision. The process fosters employees’ belief in the strategic plan and a sense of belonging to the organization as a whole. With a stra- tegic plan in place, employees have a greater sense of security and trust, even though, for various reasons, they may not be privy to all contents of the plan. As a result of the planning process, employees have a better alignment with organizational values and goals. The bot- tom line is that employees want to be assured that their leaders have thought carefully about where the company is going and why it is A Special Thanks to the going there. Sponsors of the A well-devised strategic planning process supports the development Inaugural of a corporate culture that motivates employees. Most employees Latin Food & want to feel they are part of meaningful work, part of something big- ger than themselves, and that they are participants in making a dream Music Festival “Latin Food for the Soul & Music for the Heart” come true. Employees are more motivated when goals are clear, See you there within reach, interesting, and maybe even exciting. When the work is difﬁcult and times are tough, bridging the gap between today’s reality September 29, 2006 VIP Reception: 5:30pm - 6:30pm and the organization’s intent for the future is critical. Employees need Festival: 6:30pm - 10:00pm to know that the company has a plan to deal with current difﬁculties and that they are an integral part of the company being able to fulﬁll Tickets: To take place at the California Museum its plan. Every time the company succeeds in achieving intended ob- $75 in Advance For History, Women, & The Arts 1020 “O” Street • Sacramento, CA 95814 jectives, employees realize that the long-term vision will become a $100 at the Door Friday, September 29, 2006 reality—and they want to stick around to see it happen. Register online at http://musicfestival.sachcc.org TRULA M. LACALLE, PH.D. is President, Bella Interna- or call the SHCC at 916.486.7700 for more information. tional, Inc. an organizational development and management ﬁrm. Ms. LaCalle also serves as a Board of Director for the Presented by: Sponsored by: Join us for the SHCC. For more please visit www.bellaii.com or call (888) 27th Annual State Convention & Business Expo September 28-30, 2006 • Sacramento, California 522-2553. “Building Business Capital” For more info visit www.cahcc.com or call 916.444.2221 SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 13 business section employment law: resonable accomodations and disabled workers BY ANDREA ROSA, ESQ. Recently, I was at a party having a good about the employer’s responsibility to Federal and state laws make it easier for time, when my best friend turned to her provide a reasonable accommodation, if disabled workers to be in the workforce boss and said, “You know, Andrea is an requested by the employee. I sure hope by requiring employers to change their attorney who specializes in employment the company has a knowledgeable human attitudes and eliminate stereotypes in law. Maybe you should ask her what to do resources person or an attorney that can deciding who to hire. with that new employee?” properly guide them on the issue; these legal issues are not easy. HOW ABOUT YOU? Her boss turned sheepishly towards DO YOU KNOW WHAT THE LAW me and proceeded to tell me that the Over the years, I have trained EEO ofﬁcers, REQUIRES OF EMPLOYERS? company had just hired a disabled person human resources personnel, return to work in a wheelchair for an accountant position. coordinators, CEOs, business owners When it comes to applicants and She immediately stated that she had some and many others on how not to rely on employees with disabilities, California law doubts he could do the job in his condition prejudice and stereotypes when making requires two things of employers: because he would not be able to pick up hiring and ﬁring decisions concerning the boxes. I gave her my business card and disabled. Inevitably, at these trainings I hear 1. Employers must provide a reasonable told her to call me Monday morning, when all sorts of excuses why a certain disabled accommodation to those job applicants I would be in the right state of mind to candidate is wrong for the job. and employees who, because of their answer the question. Unfortunately, I did disability, are unable to perform the not hear from the individual from the party. For example, if the person is a wheelchair essential functions of their job. Had she called, I would have advised her user, most decision makers believe he or she will be too much of a problem, or 2. Employers must engage in a timely, the accommodations will be too costly. good faith interactive process with job Do you have an employment law question? Likewise, if the candidate is dyslexic, applicants or employees in need of a If so e-mail your questions/comments to employers believe he would have problems reasonable accommodation. the Editor at firstname.lastname@example.org. with email, would not grasp complex ideas, and will depend on others. 14 S A C R A M E N T O H I S P A N I C | S E P T / O C T business section WHAT IS A REASONABLE ACCOMMODATION? If a person with a disability applies for a job with your company and she/he can perform all of the essential functions of the job, except for those that the disability prevents her from performing, the state disability laws require that you provide her with a reasonable accommodation. The accommodation is an adjustment or modiﬁcation provided by you to allow her to enjoy equal employment opportunities as individuals without disabilities. Not all people with disabilities (or even all people with the same disability) will require the same accommodation. Some examples of reasonable accommodations include: • a deaf applicant may need a sign language interpreter during the job interview • an employee with diabetes may need regularly scheduled breaks during the workday to eat properly and monitor blood sugar and insulin levels • a blind employee may need someone to read information posted on a bulletin board WHAT IS THE INTERACTIVE PROCESS? Once a job applicant or employee requests a reasonable accommodation, employers must engage in a timely, good faith interactive process. California incorporates the guidelines developed by the Equal Employment Opportunity Commission in deﬁning an “interactive process”. The guidelines include talking to the individual to ﬁnd out what are his/ her job-related limitations and how a reasonable accommodation can help them do their jobs. Then the employer must identify potential accommodations and assess their effectiveness. JOSE M. RAMIREZ, M.D. An employer should never ignore a request for an accommodation. You should immediately acknowledge the request and get back to the employee within a reasonable amount of time. WHAT IS A DISABILITY? “We are a Family Before an applicant or employee is accommodated, he or she must Medical Clinic establish that they have a disability as deﬁned under the law. However, dedicated to many employers choose to make any reasonable accommodation for an employee with an accommodation request. The purpose for this may meeting the needs be because of the difﬁculty of determining whether a medical condition of our under served meets the criteria of a disability according to the law. In addition, it’s just community.” good employee relations and shows that an employer cares to make accommodations for employees with medical issues. Making overall, general accommodations for medical problems also shows proof of an employer’s attempt to comply with the law, in case a decision is ever challenged. Of course, by doing this, employers may be setting themselves up for accommodating anyone with medical problems and Board Certiﬁed Family Practice not just disabilities. Licensed Civil Surgeon Immigration Physicals and ANDREA ROSA, is an attorney and the founder and principal man- Medical Services ager of The Rosa Law Group. She has over 20 years experience as an attorney counseling employers and employees in all areas 7600 Hospital Drive, Suite H of labor and employment law, conducting neutral workplace inves- Sacramento, CA 95823 tigations and training in the areas of sexual harassment, disability Phone: 916.689.6160 and other forms of discrimination. If you have legal questions re- Fax: 916.689.3711 garding disability discrimination and accommodating a person with a disability, call (916) 449-9681 for a free 30-minute consultation Visit us online at or visit her web site at www.therosalawgroup.com. www.immigrationexam.com SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 15 www.rggincorporated.com Call today to speak with an Insurance or Real Estate Professional! Se Habla Español Rachel Gonzales Garcia President/CEO • Buy • Sell • Refinance • First time Buyer • • Commercial Insurance • 2755 Cottage Way #19-20 Sacramento, CA 95825 • Home Auto & Life • Direct: (916) 275-7827 Office: (916) 489-8141 • Loan & Real Estate School • Fax: (916) 489-8137 email@example.com Earn while you learn! Lic# 0E14631, #01383692 SACRAMENTO HISPANIC CHAMBER OF COMMERCE Proud Sponsor of the ANNUAL JALAPEÑO CLASSIC GOLF TOURNAMENT “FROM YOUR FRIENDS AT CAPITAL LENDING & INVESTMENTS CONGRATES ON ANOTHER GREAT TOURNAMENT!” 8299 Florin Road, Ste 100 Sacramento CA 95828 A VALTEKE.COM DESIGN P. 916.386.6001 F. 916.386.1059 ¡que tal! the JALAPEÑO classic golf tournament: combining golf and giving for 19 years BY KAREN MCCORD Nineteen years ago—in 1988—the Sacramento Hispanic Chamber of Commerce (SHCC) organized the first JALAPEÑO Classic Golf Tourna- ment. Today, this has become one of Northern California’s premier golf tournaments. However, this event has a much larger goal than simply a day of fun on the green. Supporters and sponsors of the JALAPEÑO Classic raise funds for chamber operations and for scholarships to help encourage Hispanic youth to maximize their potential by furthering their education. The SHCC Mayor Joe Serna Jr. Scholarship Program is the principal benefac- tor of the proceeds from the JALAPEÑO Classic which raises thousands of dollars each year. TOURNAMENT For over 19 years, the JALAPEÑO Classic has provided an opportunity SPONSOR for Hispanic business leaders and corporate sponsors to develop potential Johnnie’s Body Shop and long-term business relationships while enjoying a favorite activity. This year’s event, held August 25, at the Lincoln Hills Golf Club was no excep- SILVER SPONSORS tion. The day began with a delicious Pozole breakfast courtesy of Griselda’s Wells Fargo Catering, followed by a shotgun start at 7:30 a.m. Every golfer received a Griselda’s Catering US Bank shirt, a tee bag, a delicious gourmet lunch plus the chance to participate in a Washington Mutual raffle with great prizes, a silent auction, even a chance to win a vacation get Galindo Communications a way that included airfare! Radio station V101.1 broadcast the excitement Roseville Toyota live from the golf course. Merril Lynch Jose Ramirez, MD When asked what she enjoyed about the tournament, Norma Barajas of Martel Medical Eye Center Texas Mexican Restaurant and Catering, said that it’s being with “great SMALL BUSINESS company in a relaxed atmosphere that allows you to go beyond friendship SPONSORS to business networking.” Robert Martinez, Vice President of the Latino MGT of America, Inc Junior Golf Association, agrees and said that “Any day golfing is a good Enterprise Rent A Car day!” He is also impressed by the “excellent support that the tournament Bimbo Bakeries USA provides.” Robert brings young people to the tournament because he feels that “golf teaches life skills for school and eventually college.” GOLF CART PLACKARD SPONSOR Comcast SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 19 There were also a plenty of volunteers who helped the SHCC their hard work. In an expression of appreciation, Diana pre- staff keep the day running smoothly. Cecily Dussell, 15 ½- sented a check to the Latino Junior Golfers Association for all years old, has volunteered every year for the past three years. the organization does for young people in the community. Formerly a member of the Latino Junior Golf Association, Ce- cily says that she has “fun helping with the Power Drive and After these presentations, Charlie Ramirez and his daughter Mon- Prize Hole contests and meeting everyone.” ica drew names for the rafﬂe prizes like golf bags, even a trip to After the fun on the green was complete, it was time for the Hawaii! Themed baskets with items from Music Circus tickets to luncheon, raffle and silent auction and special presentations. nuts were up for bid in the silent. There was even an autographed Paul Galindo emceed the luncheon and kept the good mood of jersey from Francisco Garcia of the Sacramento Kings. the audience with his warmth and sense of humor. Several Mayor Joe Serna, Jr. scholarship recipients volun- During the luncheon, SHCC President/CEO Diana Borroel pre- teered their time at the event. Second year scholarship recipi- sented a check for $9,735.00 to St. Joseph’s. Principal Patri- ent Alex Cardenas was:”excited to see everyone and grateful cia Peterson and Sister Aster accepted the gift on behalf of to receive the scholarship for a 2nd year.” “It’s great to see all the school and in their appreciative remarks said” This will go of the support for students,” he said. This award is helping a long way towards helping those who could not otherwise af- Alex in his second year of pursuing a degree in Business/Com- ford a quality education.” Dr. Ramirez thanked them for being munications. First year scholarship recipient Karen Angel was an “educational entity that is educating the entire community. also impressed, saying “I didn’t realize there were so many We are honored to present this money.” people involved—it’s awesome!” Another first year scholar- ship recipient, Cassandra Noriega, was glad to part of this “in- During the luncheon, Dr. Ramirez spoke to the audience about teresting new experience.” how their contributions are going toward education. He also This event was also an opportunity for the people who so gen- said that he was deeply touched and grateful for the support erously support education to meet some of the students who shown to this cause. “We need an educated workforce so that are able to pursue their educational goals because of their help. we don’t lag behind.” He thanked the tournament sponsors, SHCC President/CEO Diana Borroel sums it up perfectly, “A SHCC President Diana Borroel and the SHCC staff for all of person has more focus on the golf course when the end re- their efforts to make the event a success. sult leads to a path of success for a student.” The JALAPEÑO Classic Golf Tournament continues to be a perfect combination Paul Galindo, Chair of the JALAPEÑO Committee, thanked of good times and good will. and introduced tournament sponsor Charlie Ramirez, owner of Johnnie’s Body Shop and his daughter Monica for their sup- port. Next Diana Borroel thanked everyone for their support KAREN MCCORD is the owner of Hill McCord Communications, LLC. whether they sponsored a booth, a foursome or volunteered Services include creating, writing, editing and designing both web and their help. She also thanked the SHCC staff—Celia Cortez, print-based marketing and business collateral. For more information, Ruby Maciel, Mary Carmen Martinez and Faviola Ramirez for please contact her at firstname.lastname@example.org or at 916.502.0268. PHOTOS TAKEN BY: BLACK DIAMOND PHOTO THE OFFICIAL EVENT PHOTOGRAPHER OF THE 19TH ANNUAL JALAPEÑO CLASSIC GOLF TOURNAMENT 20 S A C R A M E N T O H I S P A N I C | S E P T / O C T TEE SPONSORS CA State Lottery Kaiser Martel Eye Medical Southwest Airlines State Farm Insurance SureWest Western Health Advantage Elevator Controls Sacramento Business Journal Ray Morgan Company SIA Professionals PG&E SPECIAL CONTRIBUTORS Barton Beers Black Diamond Photo Griselda’s Catering Interactive Golf Games Proper Magazine Signature Press Univision 19 & Telefutura 64 V101.1 ValTek Enterprises SIA Professional Services Commerce Printing BOOTH SPONSORS Macias Gini Prudential CA Realty TEE BAG & RAFFLE DONORS Altas Bustos Media CA State Fair Cache Creek Casino Resort Capital Lending & Investments Discover California Disneyland Resort Ernesto’s Great America Harrah’s Lake Tahoe Kaiser Kraft Real Estate Lee’s Collision Repair Lincoln Hills Golf Club Macias Gini Maloof Entertainmen Metro PCS Pepsi Oakland Raiders Sacramento Zoo San Francisco 49ers Sierra Central Six Flags Marine World State Farm Insurance Travis Credit Union Washington Mutual Wells Fargo Zocalo’s SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 21 22 S A C R A M E N T O H I S P A N I C | S E P T / O C T PROVEN LEADERSHIP, PROVEN LEGAL RESULTS. Representing Clients Since 1988 in: • Business Structures and Negotiations • Access to Capital/Venture Capital and Financing • Employment Matters • Litigation General Counsel , United States Hispanic Chamber of Commerce 2004 - present MELINDA GUZMAN Chair, California Hispanic Chamber of Commerce 2001 - 2005 A VALTEKE.COM DESIGN A QUOTE FROM A CLIENT: Sacramento Hispanic Chamber of Commerce “Business Woman of the Year” 1999, 2005 “Aggressive, enthusiastic, prepared approach” California Real Estate Broker, License No. 01517816 Attorney License in California and Washington, D.C. � � � � � � � � �� ������� � � � � � � � �������������������������� 916.448.0448 email@example.com � � � �������������������� �� � � � � � �� � � � � � � � � � � � � � �� � � �� www.gfsacto.com special features community partnership is key At Intel Corporation, we succeed in ways that honor our values Intel Involved is also responsible for managing Intel’s annual Com- by respecting individuals, communities and the planet. Our stand- munity Giving Campaign with the United Way. In 2005, Intel was the ing as a responsible corporate citizen is important to us, and we regions’ largest private company donor to the United Way Califor- employ systems processes and people to manage it. We make en- nia Capital Region campaign with $1.6 million in contributions. ergy efﬁcient products to not only meet customer needs, but also because they can reduce our environmental footprint. We make Intel Involved Sacramento Area Highlights: promoting education a priority not only because it is the key to a • More than 17,000 pounds of food donated to the Sacramento better, more capable world, but also because the success of our Food Bank for the Thanksgiving Food Drive. 5,000+ pounds do- company depends upon informed consumers and educated work- nated in spring food drive. force. And we help build stronger communities around the world • Adopt 125+ families during the holiday Adopt a Family program not only because it is our responsibility. But also because it helps through Salvation Army our employees take pride in Intel an in their communities. • 400+ backpacks ﬁlled with supplies donated on the 1st day of school to a local elementary school yearly. One of our key corporate values, displayed on Intel posters and • Employees volunteer at: National Engineers Week (teach- employee badges all over the world, is to be “an asset to our ing engineering lessons at local schools), Rebuilding Together communities worldwide.” Intel employees contribute thousands of Day (rebuilding Sacramento area homes), Junior Achievement volunteer hours each year through the “Intel Involved” program in (teaching lessons to local school students), the Business of support of local education, community service projects and envi- Reading—School Program (volunteers read to students), PC ronmental programs. In 2005 Intel employees contributed more Pals e-mail mentoring program, plus dozens of other activities than 56,000 hours of volunteer time in the Sacramento regional throughout the year. community. Through Intel Involved, more than 2,000 Folsom based employees (more than 35% of its campus population) volunteered Intel contributes more than $500,000 yearly in grants to area for a variety of regional education, charity and community activities. schools in an effort to fuel science and technology programs. Grant winners include Sacramento City Uniﬁed, Folsom Cordova Intel Involved features several key programs, including the Volun- Uniﬁed and Grant Union High School. teer matching Grant Program. This effort involves Intel employees who volunteer at regional schools, for every 20 hours an employ- Intel is proud to be an active community leader on so many ee volunteers, Intel contributes $200 to the school. In 2005 Intel fronts and looks forward to continuing to serve in this role for contributed more that $525,000 to Sacramento area schools. years to come. 24 S A C R A M E N T O H I S P A N I C | S E P T / O C T special features maria padilla–angel: supporting education through macy’s community shopping day A very interesting woman who lends a spirited amount of encouragement to Latinas is right here in our own backyard. As a Vice President/General Manager of Macy’s Downtown Plaza, Maria Padilla-Angel is a very successful Latina in management at Macy’s. Ms. Padilla-Angel attributes her success to being mentored by many in her life: her father, Jesus Padilla; older brother, (now deceased) Martin Padilla and her boss, Jack Chestnut, who has mentored her professionally over the years. Being a ﬁrst generation Mexican-American, Ms. Padilla-Angel everything at Macy’s. In addition, shoppers will enjoy a day of food learned the value of hard work as a child while working the citrus and beverage samples, promotional gifts and the opportunity to ﬁelds and having to awaken at 5:00 a.m. during the summer. win a $1,000 shopping spree! Participating organizations will However, because education was an important priority in her receive 100% of the proceeds—all we have to do is sell the tickets family, she pursued and received a B.A. degree in Marketing/ at $10.00 each! This is a great opportunity for the Sacramento Accounting from California State University, Sacramento. She Hispanic Chamber of Commerce and the Education Scholarship applied her education in the retail sector working for Macy’s the Committee to raise needed funds for our community scholars. If past 20 years and is now Vice President/General Manager. As a we each buy a ticket and sell some to our amigos, familia, or even wife and mother of two children—Alexis and Julian—Ms. Padilla- a stranger; we could raise $10,000 or more and provide 10 more Angel knows the importance that mentoring and education have scholarships to deserving students. REMEMBER THE GOAL IS on the community. She hopes to support more Hispanics with 1,000 TICKETS TO BE SOLD. If you can help, please contact career advancement with Macy’s.. Ruby Maciel at 916-486-7700 or email firstname.lastname@example.org. Because Macy’s is committed to the serving the Sacramento Please join us on October 26, 2006 at Macy’s Downtown Plaza for community, the store will host a Community Shopping Day on the Community Shopping Day. Fashion with Compassion! October 26, 2006 at Macy’s Downtown Plaza. The purpose of Sincerely, this Community Shopping Day is to raise money for local non- proﬁt organizations through the sale of $10.00 tickets. Each ticket Noreen A. Diaz entitles the bearer to an exclusive 15 to 20% discount on almost Chair of the SHCC Education Committee 26 S A C R A M E N T O H I S P A N I C | S E P T / O C T special features nick montoya chamber board member helping many get projects unstuck and back on track New book presents the power of his trademark ‘Magic Megaphone’ process BY MIKE GARCIA When a company or group gets stuck try- Montoya said the process helps people ing to come up with an important project understand the basics of what will help plan, a consultant is often hired at a cost carry their project through to comple- of several thousand dollars. If it decides tion or help their products sell. The book to plod through the process itself, the by Montoya and Peterson is titled THE company or group may end up with a mis- MAGIC MEGAPHONE: how to get your sion statement several paragraphs long projects unstuck and back on track in that takes forever to finalize or a project under 60 minutes. plan that is less than optimum. The Magic Megaphone consists of five “It’s not easy being a project manager in simple steps (making up the letters of today’s corporate world,” said Nick Mon- the word “magic”): toya, Director of the Folsom Excellence Program at Intel Corporation and a mem- • Motivate and inspire your team ber of the Sacramento Hispanic Chamber • Accelerate project success of Commerce’s Board of Directors. • Get everyone on the same page • Identify key targets and stakeholders A process developed by • Create a mission that is simple and direct Montoya (which he has writ- ten about in partnership with During his 25 years at Intel, Montoya has Rocklin business writer Roger conducted more than 200 Magic Mega- S. Peterson) called the “Magic phone sessions with colleagues. He has Megaphone” can help get projects also shared the process with many other “unstuck” in only one hour. businesses and organizations. Montoya, who is the first person in his “There was always a lot of interest in the family to graduate from college, spent program, and it really has started to pick up three years in Japan and one year in Ma- over the last two years,” said Montoya. laysia practicing the principles taught in The Magic Megaphone. He said it was Peterson said that he was hired at Intel 15 years ago that he developed the four years ago and witnessed Montoya “magic megaphone” process. give a presentation on the Magic Mega- phone process. 28 S A C R A M E N T O H I S P A N I C | S E P T / O C T “I said to him, ‘Nick, this is an awesome site at www.magicmegaphone.com, and process! I think you should do a book on will soon be available on amazon.com. In this,’” said Peterson. the future it should also be available at major bookstores like Borders, Barnes & So Montoya and Peterson collaborated Noble and Waldenbooks, said Montoya. to bring the Magic Megaphone process The cost for the book is $21.95. to as many people as possible and get the book written and published. They Montoya and Peterson formed a compa- said the principles taught in the book can ny, Megaphone Communications, which be applied by anyone, for both business houses the publishing for future Magic and personal projects. Megaphone books and where one can find consulting, coaching and seminar “The case studies and examples in our services. book can be applied by project manag- ers, anyone involved in business projects Montoya and Peterson are planning a or who has a business goal,” said Mon- book signing event to benefit the Sacra- toya. “It can be for big or small organi- mento Hispanic Chamber of Commerce’s zations, big or small projects. The Magic annual scholarship fund. It is set for 6 Megaphone applies to any goal or any p.m. on Friday, October 13 at Cantina project in any walk of life.” del Rio, 106 J Street in Old Sacramen- to. Montoya’s daughter, Giana, a pro- “It is not limited to any specific audience fessional Salsa dancer, will perform at and is for everybody,” said Peterson. the event. Ten percent of the book sales that night will go toward the Chamber’s Montoya said he and Peterson are ex- scholarship fund. panding the scope of the Magic Mega- phone to include religious leaders, law- Montoya is serving his third year of a yers, coaches, public relations profes- three-year term on the Board of Direc- sionals and Latino business owners, tors for the Sacramento Hispanic Cham- among others. ber of Commerce. He has been married to his wife, Cathy, for 23 years and they The Sacramento Hispanic Chamber of are very proud of their three daughters: Commerce used the Magic Megaphone Giana, 21, Elisa, 17, and Lia, 15. Mon- to help manage membership sales and toya enjoys Latin dancing and one of his services, breaking all membership re- many interests is Paso Fino horses. cords. As a result, Montoya is in demand to share the Magic Megaphone for every Book Signing to beneﬁt the SHCC chamber initiative, event and project. Mayor Joe Serna, Jr. Scholarship Pro- gram. 10% of Books sales at this event “By applying the Magic Megaphone pro- will be donated the SHCC Education cess, you can relieve that stress and Committee. Come support your fel- frustration of being stuck and get back low member and our SHCC Education Committee. on track,” said Montoya. “In the book we have beautiful examples to help people Cantina Del Rio, 106 J Street get ‘unstuck.’” Old Sacramento, CA Montoya said that the initial publishing October 13, 2006 | Starts at 6pm run, beginning September 25, will be Bring the family and enjoy an evening MIKE GARCIA is a contribut- 2,500 copies of The Magic Megaphone. out at Cantina Del Rio ing writer for Sacramento His- The 128-page book is available exclu- panic. He can be contacted at sively on the Megaphone Publishing web- Book price is 21.95 plus tax. email@example.com (916) 541-6609. SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 29 special features IZABELLE PONCE SIMMONS Business Meetings: Role of the Chairman and Participants We as Hispanic-Americans doing business with Latinos from In deciding whom to invite, the size of the meeting depends on south of the border and with Americans (Anglo-Saxons) must the purpose, so use the two-step process. First, put down the always remember the rules of etiquette when it comes to names of those whose jobs or responsibilities could be affected punctuality and timeliness. by the meeting as well as those who will make important contri- butions. Then, review the list and see whose name you can elim- We are known for being late and even joke about M.S.T. inate. But remember that if you invite most of the department (Mexican Standard Time). But when doing business, remem- heads, you should invite them all. Be sensitive to hierarchy. Do ber that the American culture and American businessmen are not invite a subordinate and fail to invite the department head. very much on time. Which brings me to our present business Or you can call for two meetings and invite half one time and the etiquette lesson on Meetings, the Role of the Chairman, the other half the next. Agenda and the Role of the Participant. At many board meetings, seats are assigned and name cards are First and foremost the meeting should have a goal. Whether placed on the table before the meeting begins. Smaller informal it be to communicate information, brainstorm, set policy or meetings will not have name cards. Remain standing and do not train new personnel. The Chairman is the person who is re- sit down until the Chairman directs you to sit. The seat to the sponsible for running the meeting, drawing up the agenda right of the Chairman is for his closest ally or “right-hand man.” and deciding who to invite. The Chairman introduces the The seat to the left, centuries ago, was saved for the king’s participants to one another, makes sure the meeting runs adversary. This assured that the king had control of his enemy’s smoothly, plays diplomat, lets everyone have a chance to sword hand. So the seats closest to the Chairman are still to speak and breaks every two hours if the meeting runs long this day considered the most important seats in the house. to give participants an opportunity to use the restroom, get fresh coffee, etc. Participants should not be late and should do their homework before arriving. Leave on time, get directions off MapQuest, call The Agenda is set in the order of most important business the secretary beforehand to ask for clarification on the direc- first. If for some reason the meeting runs long, the least im- tions, make sure you have cash for parking and gas up the night portant items are postponed till the next meeting. The Agen- before. A good Chairman will call on younger, inexperienced da should be distributed well in advance of the meeting so participants for fresh ideas and their input. If you are a newer that participants can do their homework and offer ideas or member and uninformed, it is better to listen and not speak up solutions to the business at hand. unless called on. 30 S A C R A M E N T O H I S P A N I C | S E P T / O C T We are known for being late and even joke about M.S.T. (Mexican Standard Time). But when doing business, remember that the American culture is very on time. How to shine at a meeting: ü Prepare thoroughly. ü Be on time. (No more than five minutes late.) ü Stand until asked to sit. ü If you’re not introduced to others by the Chairman, intro- duce yourself. ü If you are a new employee, listen to others before speak- ing. ü Volunteer when you have a contribution to make. ü Phrase your ideas as recommendations, not orders. ü If you must disagree, do so diplomatically. ü Don’t be afraid to be wrong. No one is right all the time. ü Work with the group toward a solution. ü Look at others when they are speaking and not down at the table. (In some cultures, eye contact is considered disrespectful, so do your international business etiquette homework.) ü Never let boredom show. (Don’t slump, yawn, fidget or play with coins, food, your hair or cell phone.) ü If it was a helpful meeting, let the Chairman know. SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 31 al punto...to the point... consider a 401[k] plan for your business B Y: N O R M A A N D R A D E In the past, employers traditionally offered “de- This is a provision that can be added to any One way to increase participation is to hold em- ﬁned-beneﬁt” plans for their employees—oth- 401(k), however, and should not be viewed as ployee meetings on the subject. These meetings erwise known as pensions—to help provide for a third plan option. are most effective when structured as part of an their needs after they stopped working. Howev- enrollment campaign. Following are a few key el- er, as times have changed, many employers are Administering a traditional 401(k) requires you ements to consider for a successful campaign. now offering a different type of program that fo- to perform what’s known as nondiscrimination cuses on a deﬁned contribution, with the 401(k) testing on an annual basis. What this boils down For starters, you should schedule your cam- leading the way as the most popular version. to is a pair of tests that must be performed to paign to coincide with annual raise or bonus While many large corporations have embraced make sure that both the amounts deferred by time. This gives employees a timely reminder the growth of the 401(k) movement, small busi- employees and the employer matching or proﬁt just when they have the funds they may need to ness owners sometimes mistakenly assume sharing contributions to the plan do not dis- contribute. In addition, you can hold educational this type of arrangement won’t be suitable for criminate in favor of business owners and other meetings during working hours and make at- the needs of their closely held business. How- highly compensated employees. If not enough tendance mandatory by requiring employees to ever, these plans can indeed be beneﬁcial for employees participate in their 401(k), contribu- sign in. You should make sure to keep meetings these owners and their employees. tions by owners and other executives to their brief and small, but allow for interactive discus- own plans can be limited by these tests. sion to help employees feel comfortable. By way of background, employees defer a por- tion of their salary into a 401(k) plan on a pretax The safe harbor 401(k), on the other hand, Helping your employees save for their retire- basis to help fund their retirement. In addition eliminates discrimination testing. This arrange- ment can beneﬁt you as well as them, so take to employee funds, business owners can also ment allows highly compensated employees to the time to ﬁnd out more about your options make contributions to these savings vehicles, maximize their salary deferral contributions—up with 401(k) savings vehicles. and they are considered a tax-deductible busi- to $15,000 per individual in 2006—regardless ness expense. These contributions can be of the participation levels of other employees. NORMA ANDRADE is a Financial Consultant with A.G. Edwards & Sons, Inc., member SIPC and fo- made as a match to employee contributions, as cuses on estate planning and business planning. a discretionary proﬁt sharing contribution, or a After you’ve had a chance to review all the Ms. Andrade can be reached at 916-927-4444 or combination of the two. details, choosing a retirement savings plan for via email at firstname.lastname@example.org. your company is only half the battle. With a pro- A.G. Edwards generally acts as a broker-dealer, but When considering 401(k) options for your busi- gram in place, it’s important to make your em- may act as an investment advisor on designated ness, there are two primary types—the tradi- ployees aware of it and encourage their partici- accounts, and the ﬁrm’s obligations will vary with tional 401(k), and another known as a safe har- pation. Unfortunately, for a variety of reasons, the role it plays. When working with clients the ﬁrm bor 401(k). Before we go further and look at many employees choose not to participate in generally acts as a broker-dealer unless speciﬁcally indicated in writing. To better understand the differ- the difference between the two variations, it’s a 401(k). Some hindrances include not under- ences between brokerage and advisory services, worth noting that, as of the beginning of 2006, standing plan beneﬁts or investments, or even please consult Important Information About Your some plans have also begun offering the abil- just the fear of being able to meet everyday liv- Relationships With A.G. Edwards on agedwards. ity to make salary deferral contributions on an ing expenses on a smaller paycheck. com/disclosures. after-tax basis—known as a Roth contribution. SACRAMENTO HISPANIC CHAMBER OF COMMERCE | WWW.SACHCC.ORG 33 �������������������������������������������������� ��������������������������������������� ������������ �������������������� Placer Title Company Since 1973, Placer Title Company has been a proven leader in the title and escrow industry. Specializing in Residential and Commercial transactions, our team of professionals is ready to work with you. PTC has the distinction of being the only title and escrow agency licensed in all 58 California counties. Discover Placer Title and learn how we can be a partner in your success! Le atenderemos en Español We are a proud sponsor of Yolanda Contreras the Sacramento Hispanic Karla Caceres Escrow Officer Escrow Officer SHCC Board of Directors Member Chamber of Commerce! 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P E T E R S O N 2, D I E P E N B R O C K H A R R I S O N In previous articles of Counsel’s Corner, WHEN WILL A COURT ALTER EGO we have examined the use of the Limited ASSIGN LIABILITY? According to California law, members of Liability Company (“LLC”) to own and In general, California law prevents a mem- an LLC can be subject to liability under operate businesses. One of the main ber of an LLC from being held person- the “Alter Ego” doctrine. This doctrine is advantages of the LLC is the benefit of ally liable for the debts of the business applied if: (1) there is a unity of interest limited personal liability of the members solely for being a member of the LLC. such that the LLC no longer has a per- for the debts of the business, without Of course, members will still be person- sonality separate from the members; and the strict requirements of a corporation, ally liable for their own conduct and for (2) an inequitable result will follow. which may be burdensome in many small- any personal guarantees they may make. er businesses. However, this protection However, the law also provides an excep- When a court is examining the question from personal liability is not absolute. In tion to the general rule of no personal li- of whether the LLC maintains a separate certain circumstances a court can “pierce ability. A court can impose liability on the legal personality, it looks at a number of the corporate veil” and assign personal member of an LLC in the same manner factors. One of the main factors a court liability to the members of the LLC for the that it can impose liability on the share- looks at when dealing with a corporation business debts of the LLC. holder of a corporation. This is called is the observance of corporate formali- “piercing the corporate veil.” Courts will ties. Unlike corporations, however, LLC’s If you have questions concerning the start- “pierce the corporate veil” in a few spe- are not required by law to observe the up or operation of a business, please e-mail cial situations. formality of holding annual shareholder/ them to the Editor at email@example.com member meetings. Although not required 36 S A C R A M E N T O H I S P A N I C | S E P T / O C T THE BEST WAY TO TARGET THE THE BEST WAY TO TARGET THE HISPANIC COMMUNITY! HISPANIC COMMUNITY! 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BMW NOVIEMB VIEMBRE NO OFFICE: 800.816.1838 OFFICE: 800.816.1838 FAX: 916.364.1536 FAX: 916.364.1536 ca ca a blanblan a n damdam a gra gran counsel’s corner to hold these meetings by law, an LLC Fraud may consist of, among other things, DISCLAIMER: This discussion is general in nature can obligate itself to do so by stating misrepresentations of the business’s fi- and is not intended to and does not create an at- such a requirement in its articles of orga- nancial health, misrepresentations as to torney/client relationship. This discussion should in no manner be relied upon nor construed as le- nization or operating document. If a busi- the performance of the business, or mis- gal advice, particularly since most legal outcomes ness owner includes such a requirement representations that someone beside the are highly dependent on the facts of a particular and then fails to keep the requirement, a entity, such as a member or manager, will case or situation. This discussion is provided on court may determine that failing to hold stand by the business debt. the condition that it cannot be referred to or quot- ed in any legal proceeding. The reader is strongly member meetings weighs in favor of ap- urged to consult with a lawyer for legal advice plying the alter ego doctrine. Some specific examples of fraud include: and with a financial advisor for financial advice on (1) distributing funds in violation of the these matters. A second very important factor is wheth- terms of the articles of organization or 1 MS. DICDICAN is an associate at Diepenbrock er the members have commingled their operating agreement; (2) forming the LLC Harrison. Her practice involves general business personal funds with the funds of the LLC. for the purpose of avoiding contractual li- and corporate transactional matters. She received In many small businesses where an LLC abilities; or (3) using LLC funds or credit her LL.B. from the University of the Philippines and her LL.M. in International Economic Law from is so useful, business owners often fail to obtain personal loans. the University of Michigan. She is admitted to to keep the funds separate or use LLC practice in the states of California and New York. funds for personal purposes. Courts may An LLC can be an effective tool for the use this as an indication that the LLC and small business, but care must be taken to 2 MR. PETERSON is an associate at Diepenbrock Harrison. He is a member of the Real Estate and the members are not, in fact, separate prevent a court from piercing the veil and Business Law Department. He received his J.D. personalities and may hold the members holding the owner personally liable for the from the University of Michigan. personally liable for business debts. debts of the business. Another factor that may be considered as to whether the LLC maintains a sepa- rate personality is whether the LLC was We have special offers for formed with sufficient capital to enable it members of the Sacramento Hispanic Chamber of to meet its foreseeable liabilities. Courts Commerce have found the business owners person- As a Chamber member, you ally liable if there are indications that the and your employees are business was purposely undercapitalized entitles to: in order to defraud creditors. Of course, • Free Checking many businesses, especially small busi- • Six Months Free Platinum Checking nesses, do borrow significant amounts in (interest bearing) the initial phases of the business. So long • Free Checks as there is a sufficient amount of mem- • Additional Discounts on We bers’ money involved and there is no in- Consumer Loans dication of fraud, courts are not likely to pierce the veil and hold members liable. you FRAUD Courts will also pierce the veil of limited encourage small business owners liability in cases where the business has been used to perpetuate fraud or if a fail- FDIC Insured | WAMU.com like ure to pierce would promote injustice. It Jeff Eichner Julia Moore is in the best interests of the public to Business Banking Representative Business Banking Representative 916-812-9292 916-567-5374 pierce the veil and disregard the form of the LLC when the members use the LLC form to commit fraudulent activities. 38 S A C R A M E N T O H I S P A N I C | S E P T / O C T Think you can’t compete with the big firms? Think again. Moreno Trenching, a small contractor from tiny Rio Vista, thought it didn’t stand a chance against larger, city-based firms for a $2 million cable replacement contract with SMUD. The bid solicitation wound up in the trash. Curious about what he saw in the trash pail, project manager Dave Green pulled it out to have a look. Thinking to himself, “Why not us?” he sent in the paperwork. And just like that, Moreno Trenching emerged as the winning bidder. What does this mean for your small business? If you have the know-how to get the job done, you can compete for contracts with SMUD. Working with our Community Advisory Panel*, SMUD finds ways to join your expertise to the resources you’ll need to tackle the job. Everybody wins. To get in the game, just click on SMUD Suppliers at smud.org. You never know ... one person’s trash may be another’s treasure. SMUD - A not-for-profit electric utility, proudly supports the 27th CHCC Annual Convention and Business Expo. *Community Advisory Panel – Local business advocacy groups working with SMUD in support of small businesses. 1108-06 (8.375x10.875)
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