Social Networking
Internet Management
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TABLE OF CONTENTS
Materials Page #
Unit Outline 3
What is Social Networking and How Does
it Work?
Resources and Project Page 4
Worksheet 5
Prizi Project 6-7
History of Social Networking
Resources and Project Page
Timeline 8
Resources and Project Page 9
Project example, FB info 10-12
Project Materials 13
Social Networking Safety
Resources and Project Page 14
Building your profile See
www.misscoburn.com
Using Social Networking as a Tool for…
Resources and Project Page 15
Project Details 16
Project Rubric 17
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UNIT OUTLINE
1. What is Social Networking and how does it work?
2. History of Social Networking
3. Social Networking Safety
4. Using Social Networks as a tool for….
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What is Social Networking and How Does it Work?
Project
What is Social Networking and How Does it Work- Worksheet
See below
Resources
o What is Social Networking- Video
http://www.commoncraft.com/video-social-networking
o What is Social Networking
http://www.whatissocialnetworking.com/
o Should you join a social site?
http://www.whatissocialnetworking.com/Should_You_Join.html
o Should you create your own social networking site?
http://www.whatissocialnetworking.com/Create_Your_Own_Soc
ial_Site.html
o State and Figures
for Facebook: http://www.digitalbuzzblog.com/facebook-
statistics-facts-figures-for-2010/
General: http://www.web-strategist.com/blog/2010/01/19/a-
collection-of-social-network-stats-for-2010/
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Name:_____________________________________________
Social Networking and How it Works…
1. What is social networking?
2. What are ”traditional” social networking websites?
3. When doing research on a networking site to decide if you should
register or not what is the key question you should try to answer
regarding the site?
4. Unlike MySpace, which accepts just about any Internet user, there are
online social networks that aim to accept Internet users that have a
particular hobby, view, or belief. In the Online world you can find social
sites that focus on….(provide at least six examples)
5. In the start of 2011 how many registered users did Facebook.com
have? In a 20 minute time span how many photos are tagged?
6. If you are thinking about developing your own social site what are four
questions you should ask yourself?
7. Why would a company or an individual think about creating his or her
own online social network?
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Prezi Project
Directions for Project
Using www.Prezi.com create a presentation on one of the following
topics of your choice:
1. What is Social Networking?
2. Should you join a social network?
3. Should you create your own social network?
4. Stats and Figures on Social Networks.
Before you Begin Building
Before starting to build your Prezi presentation watch the following
videos:
1. The Basics: http://prezi.com/learn/getting-started/
2. Why Frames: http://prezi.com/learn/grouping-and-layering/
3. How to insert frames: http://prezi.com/learn/create-frames/
See the rubric below for presentation requirements.
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Prezi Project Rubric
Topic Possible Points Points
Content
- min. of 3 subtopics 25
- min of 7 frames
- solid facts and information (no
opinions!)
Images 10
- min of 1 image per frame
Media 15
- min of 1 video
- video appropriate to topic
Presentation
20
- professional
- confident
- informative
Exhibits Knowledge of Prezi 10
Effort 20
Total 100
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HISTORY OF SOCIAL NETWORKING
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HISTORY OF SOCIAL NETWORKING
Project
Three Minute Social Networking
Rules:
1. Pick a Social Networking site from the SelfGrowth.com article.
Research the networking site. For topics to research on use the
worksheet below as a guide.
2. Partner up with another Social Networking Site (another student).
Try to get as much information about the other student’s Social
Networking site within in the 3-minute time frame allotted.
3. Once you visited (dated) each Social Network for 3 minutes
choose the network which best fits your assigned personality,
interests, goals, expectations of a social network site, safety
standards…
4. You will need to provide 4 reasons why you chose the Social
Network.
Resources
o History Article
www.gooruze.com
o Three Minute Social Networking Dating
www.selfgrowth.com/socialnetworkingwebsites.html
10
3 Minute Social Networking
I am Facebook.com
1. Who started Facebook and why?
Mark Elliot Zuckerberg (born May 14, 1984) is an American billionaire
and entrepreneur best known for co-founding the popular social
networking site Facebook. Zuckerberg co-founded Facebook with
fellow classmates Dustin Moskovitz, Eduardo Saverin and Chris
Hughes while attending Harvard.
Zuckerberg launched Facebook from his Harvard dorm room on
February 4, 2004. The idea for Facebook came from his days at
Phillips Exeter Academy which, like most colleges and prep schools,
had a long-standing tradition of publishing an annual student directory
with headshot photos of all students, faculty and staff known as the
"Facebook". Once at college, Zuckerberg's Facebook started off as
just a "Harvard-thing", until Zuckerberg then decided to spread
Facebook to other schools and enlisted the help of roommate Dustin
Moskovitz. They first spread it to Stanford, Dartmouth, Columbia,
Cornell and Yale, and then to other schools with social contacts with
Harvard.
2. How many users are registered on Facebook today?
As of 5-31-2009, Facebook has 200,000,000 registered users
3. What is the mission of Facebook?
Facebook's mission is to give people the power to share and make
the world more open and connected.
Millions of people use Facebook everyday to keep up with friends,
upload an unlimited number of photos, share links and videos, and
learn more about the people they meet.
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4. What is the average age of a Facebook user?
A new Hitwise report shows that the average age of the Facebook
user has gone up with those between 25 and 44 years old, now
making up more than half of the social network's user base, growing
from just 32 percent a year ago.
This continues the trend of older users signing up for the service, as
the rise has been apparent since March, when the numbers of users
over 35 doubled over the previous two months and when the majority
of Facebook users were already over 25. In one year, from May
2008, the 18-24 year old segment decreased as a percentage of the
whole Facebook demographic from 38.55 percent of the visits to just
19.40 percent. This while those between 24-34 years old grew 12
percent to 27.34 percent of the visits, and those between 35-44 years
old grew from 17.20 percent to 24.78.
Average age = 26 years old
5. How can I use Facebook.com for professional and
educational reasons?
Professional- To connect with other professionals working in my field
Educational- Use to connect with student’s around the world
6. Any additional perks or general info. to sell your social
network.
General Growth
* More than 300 million active users
* 50% of our active users log on to Facebook in any given day
* The fastest growing demographic is those 35 years old and older
User Engagement
* Average user has 130 friends on the site
* More than 8 billion minutes are spent on Facebook each day
(worldwide)
* More than 45 million status updates each day
* More than 10 million users become fans of Pages each day
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Applications
* More than 2 billion photos uploaded to the site each month
* More than 14 million videos uploaded each month
* More than 2 billion pieces of content (web links, news stories,
blog posts, notes, photos, etc.) shared each week
* More than 3 million events created each month
International Growth
* More than 70 translations available on the site
* About 70% of Facebook users are outside the United States
Platform
* More than one million developers and entrepreneurs from more
than 180 countries
* Every month, more than 70% of Facebook users engage with
Platform applications
* More than 350,000 active applications currently on Facebook
Platform
* More than 250 applications have more than one million monthly
active users
* More than 15,000 websites, devices and applications have
implemented Facebook Connect since its general availability in
December 2008
Mobile
* There are more than 65 million active users currently accessing
Facebook through their mobile devices.
* People that use Facebook on their mobile devices are almost
50% more active on Facebook than non-mobile users.
* There are more than 180 mobile operators in 60 countries
working to deploy and promote Facebook mobile products
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Name:_________________________________________________
Why I Choose _________________________________________
Name of Social Networking Site
Student Presenter______________________________________
Name of Student
1.
2.
3.
4.
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SOCIAL NETWORKING SAFETY
Project
Creating Your Social Networking Profile
Using the resources below fill out the linked profile sheet at
www.mrscullen.com (building your profile) to create a safe and
appropriate social networking profile.
Resources
o http://www.mrscullen.com/Technology/home.html
o http://www.nsteens.org/videos/social-networking/
o http://www.ftc.gov/bcp/edu/pubs/consumer/tech/tec14.shtm
o http://www.whatissocialnetworking.com/Creating_Your_Profile.
html
o Guest Speaker: Natick Police Department
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USING SOCIAL NETWORKS AS A TOOL FOR….
• Project
Create your own video tutorial in IMovie on how to properly use social networks
as a (pick one focus below):
1. Marketing tool for a business tool
2. Communication with family and friends tool
3. Fundraising tool
4. Research tool
5. Job finder tool
6. Entertainment tool (video games & movie ie: netflex & xbox)
7. News tool
• Resources
o How to use Social Networking for Business Marketing Profits
http://hubpages.com/hub/How-To-Use-Social-Networking-For-Business-
Marketing-Profits
o How to use Social Networking sites for Marketing and PR
http://www.nytimes.com/allbusiness/AB11702023_primary.html
A few networking sites that pertain to businesses:
- linkedin
- partnerup
- qapactity
- ryze
- talkbiznow
- chipin
- jobmonster
o 100 Tools and Tips to tap the Facebook Customer Base
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
o 7 Rules for Social Networking Marketing Effectiveness- video
http://video.google.com/videosearch?hl=en&q=using%20social%20networks%20
as%20a%20marketing%20tool&um=1&ie=UTF-
8&sa=N&tab=wv#q=marketing+on+social+networks&hl=en&view=2&emb=0&star
t=10&qvid=marketing+on+social+networks&vid=-3457735095230149874
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Using Social Networks as a Tool for…. (cont.)
• Project
How to properly use social networks as a tool for… In a group of 3 create a video
tutorial in IMovie on one of the topics below:
1. Using social networks as a marketing tool for a business
2. Using social networks as a communication tool with family and friends
3. Using social networks as a fundraising tool
4. Using social networks as a research tool
5. Using social networks as a job finder tool
6. Using social networks as a entertainment tool
7. Using social networks as a news tool
o Directions
- You and 2 partners are going to create a video which has the following focus,
“How to use Social Networks as a Tool for…”
- Steps to create this video:
1. Research the topic
2. Choose your theme, what are you going to be recording?
- Both of you speaking
- One of you speaking
- Interview format
- Starter of your own business
- Marketing professionals
- Talking as a social networking user
- Comical but professional spin
3. Create outline in Inspiration
4. Write script and get approved by Ms, Coburn
5. Record using Photobooth/Camera
6. Edit recording in IMovie!
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Using Social Networks as a Tool for… (cont.)
o Grading Rubric
Your video tutorial must include:
1. Introduction Clip- Title of video and producers
2. Four minutes of video clip
3. Closing Credits and Resources clip
4. 1 Prop
5. Minimum of four sub-topics