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       Social media is media designed to be disseminated through social interaction, created

using highly accessible and scalable publishing techniques. Social media uses Internet and

web-based technologies to transform broadcast media monologues (one to many) into social

media dialogues (many to many). It supports the democratization of knowledge and

information, transforming people from content consumers into content producers. According

to Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based

applications that build on the ideological and technological foundations of Web 2.0, and that

allow the creation and exchange of user-generated content".

       Social media utilization is believed to be a driving factor in the idea that the current

period in time will be defined as the Attention Age. Furthermore, social media have three

components which is Concept (art, information, or meme), Media (physical, electronic, or

verbal) and Social interface (intimate direct, community engagement, social viral, electronic

broadcast or syndication, or other physical media such as print).

       In addition there are four types Common forms of social media which is Concepts,

slogans, and statements with a high memory retention quotient, that excite others to

repeat,Grass-Roots direct action information dissemination such as public speaking,

installations, performance, and demonstrations, Electronic media with 'sharing', syndication,

or search algorithm technologies (includes internet and mobile devices) and Print media,

designed to be re-distributed.

       Social media are distinct from industrial media, such as newspapers, television, and

film. While social media are relatively inexpensive and accessible tools that enable anyone

(even private individuals) to publish or access information, industrial media generally require

significant resources to publish information. Examples of industrial media issues include a

printing press or a government-granted spectrum license. "Industrial media" are commonly

referred to as "traditional", "broadcast" or "mass" media.

       One characteristic shared by both social media and industrial media is the capability to

reach small or large audiences; for example, either a blog post or a television show may reach

zero people or millions of people. The properties that help describe the differences between

social media and industrial media depend on the study. Some of these properties are:

   1. Reach - both industrial and social media technologies provide scale and enable anyone

       to reach a global audience.

   2. Accessibility - the means of production for industrial media are typically owned

       privately or by government; social media tools are generally available to anyone at

       little or no cost.

   3. Usability - industrial media production typically requires specialized skills and

       training. Most social media do not, or in some cases reinvent skills, so anyone can

       operate the means of production.

   4. Recency - the time lag between communications produced by industrial media can be

       long (days, weeks, or even months) compared to social media (which can be capable

       of virtually instantaneous responses; only the participants determine any delay in

       response). As industrial media are currently adopting social media tools, this feature

       may well not be distinctive anymore in some time.
    5. Permanence - industrial media, once created, cannot be altered (once a magazine

        article is printed and distributed changes cannot be made to that same article) whereas

        social media can be altered almost instantaneously by comments or editing.

        According to Yochai Benkler in his 2006 book The Wealth of Networks: How Social

Production Transforms Markets and Freedom, he analyzed many of these distinctions and

their implications in terms of both economics and political liberty. However, Benkler, like

many academics, uses the neologism network economy or "network information economy" to

describe the underlying economic, social, and technological characteristics of what has come

to be known as "social media".

        Also Andrew Keen criticizes social media in his book The Cult of the Amateur,

writing, "Out of this anarchy, it suddenly became clear that what was governing the infinite

monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of

the loudest and most opinionated. Under these rules, the only way to intellectually prevail is

by infinite filibustering.

        Social media can take many different forms, including Internet forums, weblogs,

social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include:

blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing,

crowdsourcing, and voice over IP, to name a few. Many of these social media services can be

integrated via social network aggregation platforms like Mybloglog and Plaxo.
Examples of social media software applications include:


      Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox,
       ExpressionEngine, Xanga
      Micro-blogging / Presence applications: FMyLife, Jaiku, Plurk, Twitter, Tumblr,
       Posterous, Yammer
      Social networking: Bebo, BigTent, Elgg, Facebook,, Hi5, LinkedIn,
       MySpace, Ning, Orkut, Skyrock,
      Social network aggregation: NutshellMail, FriendFeed
      Events: Upcoming, Eventful,


      Wikis: Wikipedia, PBworks, Wetpaint
      Social bookmarking (or social tagging)[3]: Delicious, StumbleUpon, Google Reader,
      Social news: Digg, Mixx, Reddit, NowPublic
      Opinion sites: epinions, Yelp


      Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug,
      Video sharing: YouTube, Viddler, Vimeo, sevenload
      Livecasting:,, Stickam, Skype
      Music and audio sharing: imeem, The Hype Machine,, ccMixter,

Reviews and opinions

      Product reviews:,
      Business reviews: Customer Lobby,
      Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers

       Media and entertainment platforms: Cisco Eos
       Virtual worlds: Second Life, The Sims Online, Forterra
       Game sharing: Miniclip, Kongregate


       Information aggregators: Netvibes, Twine (website)
       Social media monitoring: Sysomos Heartbeat
       Social media analytics: Sysomos MAP

        Facebook is a social networking website that is operated and privately owned by

Facebook, Incorporation. Users can add friends and send them messages, and update their

personal profiles to notify friends about themselves. Additionally, users can join networks

organized by city, workplace, and school or college. The website's name stems from the

colloquial name of books given at the start of the academic year by university administrations

with the intention of helping students to get to know each other better.

        In addition Facebook has been founded by Mark Zuckerberg              with his college

roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and

Chris Hughes while he was a student at Harvard University. The website's membership was

initially limited by the founders to Harvard students, but was expanded to other colleges in the

Boston area, the Ivy League, and Stanford University. It later expanded further to include

(potentially) any university student, then high school students, and, finally, to anyone aged 13

and over.
       The website currently has more than 350 million active users worldwide. Facebook

has met with some controversy. It has been blocked intermittently in several countries

including Syria, China, Vietnam, and Iran. It has also been banned at many places of work to

discourage employees from wasting time using the service. Privacy has also been an issue,

and it has been compromised several times. Facebook settled a lawsuit regarding claims over

source code and intellectual property. The site has also been involved in controversy over the

sale of fans and friends. A January 2009 study ranked Facebook as the most

used social network by worldwide monthly active users, followed by MySpace.


       Facebook is a great way to meet friends and keep up on what they are doing. Once you

add a friend to your Facebook friend list you will always know when they are adding things to

their blog or updating their profile. Join Facebook groups to meet people like you, or browse

the profiles to find new friends. Facebook's classmates and co-worker search is good for

finding friends too.


      Keep Track Of Friends: Facebook tells you when your friends are updating their
       profiles, adding to their blogs or have some other news on their website.
      Photo Album: Add photos and photo albums to your Facebook profile.
      Blog Merge: Use the blog feature to create your own simple blog or you can merge
       your existing blog right into Facebook's blog.
      Excellent Search and Browse: Search and browse for people on Facebook using just
       about any search features.


      No Music: You can not add music to your Facebook profile.
      No Video: You also cannot add video to your Facebook profile.
      No Chatroom: I really would have thought that a site like Facebook would have a
       chatroom or general forum so people can get together online and just chat and say
       "hi". They don't. They do have an IM feature though, it's called Chat.
        Individuals who have an account in Facebook are now using more of their time to

socialize with other people amidst the distance and lack of time. And even if a community

like Facebook serves numerous advantages, it also proves to have certain disadvantages as

well. There are now series of improvements in the system just to make up with the

shortcomings. Arguments regarding the different advantages and disadvantages of Facebook

are stated below.


· Allows user search for new and old friends
· Accessible to chosen universities having a high level of security
· Makes it less awkward when communicating with strangers or people you are not familiar
· Love attraction - can be used as a dating service system
· Makes it easier to join groups having similar likes and dislikes
· Allows members to check students who are taking the same class, living within the same
area, or coming from the same academy


· Overcrowding
· Weakening long distance relationship
· Unsupported by physical adjacency
· Contributes wide-range procrastination
· Rampant addiction
· Stalking is possible
· Acquaintances be labeled as friends



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