DESIGN AND DEVELOPMENT
OF WEB BASED INSTRUCTION
NAME : FARAH AMELINA BT DZAMANI
MATRIX : 98790
TUTORIAL : 10-11 A.M ( WEDNESDAY)
TITLE : ESSAY OF SOCIAL MEDIA
LECTURER : ASSOC. PROF. DR. ROZINAH JAMALUDIN
SOCIAL MEDIA (FACEBOOK)
Social media is media designed to be disseminated through social interaction, created
using highly accessible and scalable publishing techniques. Social media uses Internet and
web-based technologies to transform broadcast media monologues (one to many) into social
media dialogues (many to many). It supports the democratization of knowledge and
information, transforming people from content consumers into content producers. According
to Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based
applications that build on the ideological and technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated content".
Social media utilization is believed to be a driving factor in the idea that the current
period in time will be defined as the Attention Age. Furthermore, social media have three
components which is Concept (art, information, or meme), Media (physical, electronic, or
verbal) and Social interface (intimate direct, community engagement, social viral, electronic
broadcast or syndication, or other physical media such as print).
In addition there are four types Common forms of social media which is Concepts,
slogans, and statements with a high memory retention quotient, that excite others to
repeat,Grass-Roots direct action information dissemination such as public speaking,
installations, performance, and demonstrations, Electronic media with 'sharing', syndication,
or search algorithm technologies (includes internet and mobile devices) and Print media,
designed to be re-distributed.
DISTINCTION FROM INDUSTRIAL MEDIA
Social media are distinct from industrial media, such as newspapers, television, and
film. While social media are relatively inexpensive and accessible tools that enable anyone
(even private individuals) to publish or access information, industrial media generally require
significant resources to publish information. Examples of industrial media issues include a
printing press or a government-granted spectrum license. "Industrial media" are commonly
referred to as "traditional", "broadcast" or "mass" media.
One characteristic shared by both social media and industrial media is the capability to
reach small or large audiences; for example, either a blog post or a television show may reach
zero people or millions of people. The properties that help describe the differences between
social media and industrial media depend on the study. Some of these properties are:
1. Reach - both industrial and social media technologies provide scale and enable anyone
to reach a global audience.
2. Accessibility - the means of production for industrial media are typically owned
privately or by government; social media tools are generally available to anyone at
little or no cost.
3. Usability - industrial media production typically requires specialized skills and
training. Most social media do not, or in some cases reinvent skills, so anyone can
operate the means of production.
4. Recency - the time lag between communications produced by industrial media can be
long (days, weeks, or even months) compared to social media (which can be capable
of virtually instantaneous responses; only the participants determine any delay in
response). As industrial media are currently adopting social media tools, this feature
may well not be distinctive anymore in some time.
5. Permanence - industrial media, once created, cannot be altered (once a magazine
article is printed and distributed changes cannot be made to that same article) whereas
social media can be altered almost instantaneously by comments or editing.
According to Yochai Benkler in his 2006 book The Wealth of Networks: How Social
Production Transforms Markets and Freedom, he analyzed many of these distinctions and
their implications in terms of both economics and political liberty. However, Benkler, like
many academics, uses the neologism network economy or "network information economy" to
describe the underlying economic, social, and technological characteristics of what has come
to be known as "social media".
Also Andrew Keen criticizes social media in his book The Cult of the Amateur,
writing, "Out of this anarchy, it suddenly became clear that what was governing the infinite
monkeys now inputting away on the Internet was the law of digital Darwinism, the survival of
the loudest and most opinionated. Under these rules, the only way to intellectually prevail is
by infinite filibustering.
Social media can take many different forms, including Internet forums, weblogs,
social blogs, wikis, podcasts, pictures, video, rating and bookmarking. Technologies include:
blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing,
crowdsourcing, and voice over IP, to name a few. Many of these social media services can be
integrated via social network aggregation platforms like Mybloglog and Plaxo.
Examples of social media software applications include:
Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox,
Micro-blogging / Presence applications: FMyLife, Jaiku, Plurk, Twitter, Tumblr,
Social networking: Bebo, BigTent, Elgg, Facebook, Geni.com, Hi5, LinkedIn,
MySpace, Ning, Orkut, Skyrock,
Social network aggregation: NutshellMail, FriendFeed
Events: Upcoming, Eventful, Meetup.com
Wikis: Wikipedia, PBworks, Wetpaint
Social bookmarking (or social tagging): Delicious, StumbleUpon, Google Reader,
Social news: Digg, Mixx, Reddit, NowPublic
Opinion sites: epinions, Yelp
Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug,
Video sharing: YouTube, Viddler, Vimeo, sevenload
Livecasting: Ustream.tv, Justin.tv, Stickam, Skype
Music and audio sharing: imeem, The Hype Machine, Last.fm, ccMixter,
Reviews and opinions
Product reviews: epinions.com, MouthShut.com
Business reviews: Customer Lobby, yelp.com
Community Q&A: Yahoo! Answers, WikiAnswers, Askville, Google Answers
Media and entertainment platforms: Cisco Eos
Virtual worlds: Second Life, The Sims Online, Forterra
Game sharing: Miniclip, Kongregate
Information aggregators: Netvibes, Twine (website)
Social media monitoring: Sysomos Heartbeat
Social media analytics: Sysomos MAP
Facebook is a social networking website that is operated and privately owned by
Facebook, Incorporation. Users can add friends and send them messages, and update their
personal profiles to notify friends about themselves. Additionally, users can join networks
organized by city, workplace, and school or college. The website's name stems from the
colloquial name of books given at the start of the academic year by university administrations
with the intention of helping students to get to know each other better.
In addition Facebook has been founded by Mark Zuckerberg with his college
roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and
Chris Hughes while he was a student at Harvard University. The website's membership was
initially limited by the founders to Harvard students, but was expanded to other colleges in the
Boston area, the Ivy League, and Stanford University. It later expanded further to include
(potentially) any university student, then high school students, and, finally, to anyone aged 13
The website currently has more than 350 million active users worldwide. Facebook
has met with some controversy. It has been blocked intermittently in several countries
including Syria, China, Vietnam, and Iran. It has also been banned at many places of work to
discourage employees from wasting time using the service. Privacy has also been an issue,
and it has been compromised several times. Facebook settled a lawsuit regarding claims over
source code and intellectual property. The site has also been involved in controversy over the
sale of fans and friends. A January 2009 Compete.com study ranked Facebook as the most
used social network by worldwide monthly active users, followed by MySpace.
WHAT DOES FACEBOOK HAVE TO OFFER?
Facebook is a great way to meet friends and keep up on what they are doing. Once you
add a friend to your Facebook friend list you will always know when they are adding things to
their blog or updating their profile. Join Facebook groups to meet people like you, or browse
the profiles to find new friends. Facebook's classmates and co-worker search is good for
finding friends too.
Keep Track Of Friends: Facebook tells you when your friends are updating their
profiles, adding to their blogs or have some other news on their website.
Photo Album: Add photos and photo albums to your Facebook profile.
Blog Merge: Use the blog feature to create your own simple blog or you can merge
your existing blog right into Facebook's blog.
Excellent Search and Browse: Search and browse for people on Facebook using just
about any search features.
No Music: You can not add music to your Facebook profile.
No Video: You also cannot add video to your Facebook profile.
No Chatroom: I really would have thought that a site like Facebook would have a
chatroom or general forum so people can get together online and just chat and say
"hi". They don't. They do have an IM feature though, it's called Chat.
Individuals who have an account in Facebook are now using more of their time to
socialize with other people amidst the distance and lack of time. And even if a community
like Facebook serves numerous advantages, it also proves to have certain disadvantages as
well. There are now series of improvements in the system just to make up with the
shortcomings. Arguments regarding the different advantages and disadvantages of Facebook
are stated below.
· Allows user search for new and old friends
· Accessible to chosen universities having a high level of security
· Makes it less awkward when communicating with strangers or people you are not familiar
· Love attraction - can be used as a dating service system
· Makes it easier to join groups having similar likes and dislikes
· Allows members to check students who are taking the same class, living within the same
area, or coming from the same academy
· Weakening long distance relationship
· Unsupported by physical adjacency
· Contributes wide-range procrastination
· Rampant addiction
· Stalking is possible
· Acquaintances be labeled as friends