f You Want To Become a Top Recruiter in Your MLM, Save Yourself Some Blood, Sweat, and
Tears...Stop Selling! How much it is worth to be the Top Recruiter of your company?
Network Marketing or Multi-Level Marketing is not only a sales business. Yes, you must sell product or
get people on your service. However, this should not be done with a sales mindset. What do you think
about the person that sold you your car, house, or life insurance?
Maybe you had a great experience or an awful one. Either way, if you remember this person’s name, you
remember that you didn’t really have interest in what they were doing. And that is not duplicable.
Have you heard this before? Sell, Sell, Sell! Recruit, Recruit, Recruit! That’s where the fast money is. Are
you in your business short-term or long term? If you have to sell your family on your product, what
happens when they don't see results right away? Will they drop your service because something went
wrong, so it must not work?
If you sell your family and friends on getting into the business, what is going to happen next month? Will it
then be your job to sell them on working their business?
No. That is not what Network Marketing is about, if you are in it long-term. You have to do more than sell
and recruit. This business is set up so that you don't have to do all of the talking. Your tools should do the
explaining for you. All you have to do is let your prospects sell themselves. People like to think that buying
was their idea, not yours.
So it is definitely not your job to sell. Your job is to point and sponsor. Point to your marketing materials
and sponsor and train your people.
Have You Taken The Time To Learn What Network Marketing Is About?
Well, I want to share with you the two major things Network Marketing involves.
1. Network Marketing Is A "Relationship" Business.
You absolutely must build relationships in this kind of business. People don't care about your company or
the "best opportunity out there". They simply care about how you can help them solve their problems.
People join people not companies. People simply could care less if your company is debt-free or has the
most lucrative compensation plan. They don't even care if you know the company's history. There's a
saying that goes: people don't care how much you know until they know how much you care.
People looking at your business want to know if you can help them and if they can trust you. Will you be
able to assist them towards their goal? You must have a servant's heart.
If you have good customer service and a great relationship, they won't cancel because the company took
too long to do this or someone didn't call them back right away. They will stay on because they trust that
what you promoted to them would overall benefit them like you said it would.
For example, even though McDonalds' doesn't have the best food, they are pretty successful, right?
McDonalds' knows that just because a worker messes up an order that they won't lose a customer. Why?
Because, that customer has been coming to McDonalds' since they were a kid. Now that customer brings
their children there. This type of relationship develops over time and the same goes for your business.
Imagine…you own your own franchise and your people won’t quit because you didn’t have to sell them.
They sold themselves and trust in your system. They are in long-term because you took the time to build
a relationship and let the system train them.
2. Network Marketing Is NOT Just "A Numbers Game."
People are people and not numbers. It is true that you should not dwell on the people that say no.
However, if you burn through your warm market with hard-sell techniques, you are only making things
harder on yourself.
Do your prospects have hopes, dreams, and goals? Take the time to get to know what they are. When
you want them in your business...listen. When they get in your business...listen.
Find out their why. Don't use their why against them. Use their why to help them get what they came into
your business to get. Many sponsors operate in the "Phase 1" mentality constantly.
All they do is get people in. That's it. No training or mentoring involved. Those people quit and they find
new people to replace them. It is always important to bring new team members to the table.
However, you must build relationships with everyone in your organization or they will flat out quit on you.
Get to know them and their family. If you communicate with them effectively, you should know the names
of their kids or spouse. Everything is not always about business. Now this is important: Businesses come
and go, but relationships last. If you had to walk away from your business today, how many friends would
you still have? Think about that.
The "sale"(for customers) or "agreement" (for reps) papers are not the end of your relationship; it is just
the beginning. If something should go wrong, you should be the first to know. This builds your retention
tremendously. But most importantly, will help build stronger relationships.
Your customers and representatives will bring you referrals because they trust you with their people. So if
you take the time to build your empire of close-knit business associates, you will surely reap the benefits.