From Wikipedia, the free encyclopedia Bet365
Bet365
bet365 Group Limited
History
bet365 was founded in 2000 in a portakabin in Stoke-on-
Trent by Denise Coates. Denise developed a sports betting
platform and trading team to launch the business online
in March 2001. The business borrowed £15 million from
RBS against the family’s betting shop estate which had
been started by Peter Coates in 1974 and had been run
Type Private by Denise Coates as Managing Director from 1995. bet365
Industry Online gambling sold its betting shop chain in 2005 for £40 million and
paid off its loan to RBS [2].
Founder(s) Denise Coates bet365 has grown into one of the world’s largest on-
Headquarters Stoke-on-Trent, England line gambling companies with its reported figures to
March 2010 showing amounts wagered on Sports at £5.4
Area served United Kingdom
billion, revenues of £358 million, and an operating profit
Services Online betting & gaming of £104 million[3].
Denise Coates, Joint Chief Executive, continues to run
Revenue £358 million
bet365 and is the majority shareholder with 50.1% of the
Owner(s) Denise Coates, John Coates, Peter Coates shares. Her brother John, Joint Chief Executive, runs the
Employees 1700+
business alongside her, with her father Peter holding the
position of Chairman.
Website www.bet365.com
bet365 Group Limited is a United Kingdom based gam-
Limited, Live Betting
bling company. bet365 is one of the world’s leading on- bet365’s In Play Product allows customers to bet on
line gambling groups with over 6 million customers in events as they are taking place, with a large range of
200 different countries. The Group employs over 1,700 live markets available. bet365 are continually improving
people and is the largest private employer in the city of their In Play Product, with the most recent update being
Stoke-On-Trent [1]. the implementation of its vFabric private cloud. By using
this technology, bet365 are able to handle thousands of
Overview changes per second, and the data latency has decreased
to less than two seconds. This development has enabled
bet365 is an online gambling company offering sports bet365 to deliver a continuous stream of real-time infor-
betting, poker, casino, games, and bingo, as well as video mation whilst simultaneously receiving and processing
streams on sporting events. bet365 also offers an on- large amounts of incoming customer data [4].
course bookmaking service. In addition, bet365 currently provides a comprehen-
For sports betting, bet365 are licensed and regulated sive Live Streaming service for their customers, broad-
by the UK Gambling Commission. bet365’s casino, games casting over 20,000 live sporting events each year. bet365
and poker operations are licensed and regulated by the managed to secure the rights to stream the first ever
government of Gibraltar. England football match which was exclusively shown on
bet365’s site is available in 17 different languages and the internet, in October 2009[5]. The match, England v
supports a variety of payment methods including credit/ Ukraine, was a World Cup Qualifier and was available for
debit cards and Neovia. bet365 customers with a funded account to view for free.
bet365 also owns the Premier League football club
Stoke City through one of its subsidiaries Stoke Holdings
Limited. Controversial donations
Peter Coates, director of Bet365, is a lifelong supporter
of the British Labour party who has donated hundreds of
thousands of pounds to the party. One particularly large
1
From Wikipedia, the free encyclopedia Bet365
donation coincided with the relaxation of gambling leg- [3] "A Very Private Practice".
islation and the lifting of a ban on television advertising http://www.egrmagazine.com/
by the Labour government.[6] newsexclusive_a_very_private_practice. Retrieved
bet365 are one of the only major online gambling 06 October 2011.
companies who have made the decision to keep their [4] "bet365 uses private cloud for new in-play betting
Sportsbook based in the UK. Many of bet365’s competi- system". http://www.itworld.com/saas/140481/
tors have decided to move their operations off shore, to bet365-uses-private-cloud-new-play-betting-
Gibraltar for example, in order to avoid paying full tax system. Retrieved 06 October 2011.
and levy contributions [7]. [5] "This is Staffordshire - Firm bets net deal will click
with fans". http://www.thisisstaffordshire.co.uk/
bet365 Affiliates Firm-bets-net-deal-click-fans/
story-12561419-detail/story.html. Retrieved 06
bet365 offers an online Affiliate Program where webmas- October 2011.
ters and marketing persons have the ability to earn com- [6] Drury, Ian (29 August 2009). "Questions over
missions on the players they refer to bet365. The online betting boss’s cash donation for Labour". Daily Mail
affiliate program allows affiliates to earn commissions as (London). http://www.dailymail.co.uk/news/
a set percent which is inline with other affiliate programs article-1209811/Questions-betting-bosss-cash-
on online bingo, sports betting, online poker and online donation-Labour.html. Retrieved 11 September
casinos.[8] 2009.
[7] Burgen, Stephen (19 December 2010). "Rock of
Awards and Achievements wages: online gaming keeps Gibraltar’s residents at
work". The Guardian (London).
At the eGaming Review Operator Awards 2010 organized http://www.guardian.co.uk/world/2010/dec/19/
by eGaming Review magazine, bet365 won the "Operator gambling-gibraltar-tax-haven. Retrieved 06
of the Year" award.[9] October 2011.
bet365 ranked third in The Sunday Times Profit Track [8] "bet365 Affiliate Program".
100 league table, which ranks private companies in the http://www.bet365affiliates.com. Retrieved 21 July
UK based on profit growth rate[10]. In addition, bet365 2009.
was ranked as one of the fastest growing privately owned [9] "Bet365 wins EGR Operator of the Year award".
technology, media and telecoms companies in The Sun- http://www.egrmagazine.com/news/606887/
day Times Tech Track 100 league table [11]. bet365-wins-egr-operator-of-the-year-
eGaming Review magazine has ranked bet365 the award.thtml. Retrieved 29 November 2010.
number one Internet gaming company in both 2010 and [10] "Sunday Times Fast Track".
2011 as part of its annual Power 50 list of the top 50 most http://www.fasttrack.co.uk/fasttrack/leagues/
influential Internet gaming companies [12]. dbDetails.asp?siteID=2&compID=1478&yr=2010.
Retrieved 06 October 2011.
References [11] "Sunday Times Fast Track".
http://www.fasttrack.co.uk/fasttrack/leagues/
[1] "Meet The Driving Force Behind bet365 success". dbDetails.asp?siteID=3&compID=1478&yr=2010.
http://betting.racingpost.com/news/betting/ Retrieved 06 October 2011.
meeting-the-driving-force-behind-bet365s- [12] "bet365 Tops Power 50 For Second Year Running".
success/940831/. Retrieved 02 November 2011. http://www.egrmagazine.com/
[2] "A Very Private Practice". newsbet365_tops_power_50_for_second_year_running.
http://www.egrmagazine.com/ Retrieved 06 October 2011.
newsexclusive_a_very_private_practice. Retrieved [[sv:[Bet365]]]
06 October 2011.
Retrieved from "http://en.wikipedia.org/w/index.php?title=Bet365&oldid=460576978"
Categories:
• Bookmakers
• Companies based in Stoke-on-Trent
• Gambling companies of the United Kingdom
• Gambling websites
• Online gambling companies
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From Wikipedia, the free encyclopedia Bet365
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