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ng – and It’s a Big One

public response was that I was talking rubbish. I’m pissed, and he’s Memories

in trouble. He is an elected councillor; he has a duty to act lawful- The other day I was thinking about the time, some 10 years

ly; he hasn’t, and he knows it. He’s going down. ago, that I had spent working in metro Manila, a place that I really

Give them Enough Rope ... enjoyed. The local parking manager in Makati City told me that

the biggest problem he had was people pulling guns on his staff

Nothing to do with parking at all, but I couldn’t let this pass. when they tried to write a ticket. The very next thing, I see a story

The tug of war used to be an Olympic sport (100 years ago), where that a member of an elite government anti-smuggling squad in

the gold medal was regularly won for Great Britain by the London Manila has been arrested for pulling a gun on a parking attendant!

Ah, the good old days.

And Finally ...

If only someone had Dr. Clair McLean thinks it was unfair that she got a parking

remembered to bring a rope. ticket. I agree; the car was left parked illegally after the restriction

came into effect because the wheels had been stolen. Now I am

sure that nowhere in the law or in the attendant’s training does it

say that vehicles without wheels are exempt from the regulations.

Police Force team. I think it was dropped as an Olympic sport So the attendant was only doing their job not being a total (you can

because no one else saw any point trying to take them on. fill in the next word).

Anyway, the sport is still a regular feature here at local fairs

and highland games and so on. A couple of weeks ago at a gather- Peter Guest is Parking Today’s correspondent in Europe. He can be

ing in Scotland, a tug of war was planned at a gathering, and the reached at peterguestparking@hotmail.co.uk.

event was to be visited by HRH Prince Charles. Everything was

ready, the two teams of athletes ready to entertain their royal guest PT

for the honor of their clan. If only someone had remembered

to bring a rope.

It’s Not Rocket Science

Oh, by the way, I reported a few months ago that a coun- ANN ARBOR

cil near me had been told by the government that they must

stop operating their parking because it was all illegal with the ATLANTA

T T

ATLANTA

wrong signs and markings. They did stop, and have re-marked

and re-signed the whole area. Now it’s back in operation, and BOSTON

BOSTON

just as predicted, it’s still wrong. Parking Facility

CHICAGO

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OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com 49

Marketing Spotlight





Build Your Marketing Bu

BY JONATHAN WARD



here are many approaches to building your company will too. If you want to duplicate a competitor’s suc-







T marketing budget. Marketing consultants

would say 3%-5% of gross revenues. Your

accountant would say to increase your mar-

keting budget by 3% every year – or often a decrease!

So, what’s the best way to arrive at a marketing plan and

cess, you’re better off defining markets in which you can estab-

lish a leadership position either by being first to market, or by

simply identifying products that fit customer needs better in a

given market. For instance, valet parking is a natural for the

hotel industry. However, because it’s so easily identifiable, you

are guaranteed to have the most competition. Creative strategists

budget? It’s simple. Your marketing expenditure needs to align would look to a new market that could really use a valet man-

with your corporate objectives, bearing agement solution that no one had ever

in mind your brand recognition and targeted.

product marketing strategy. 2) AIM: Establishing a marketing

Here is a straight-forward approach

READY…AIM….FIRE!!! budget is started through introspection.

to build a budget that is appropriate for Define the markets in which you’re

your company’s size and goals. already established and analyze the

1) READY: Make sure you have the resources and the right realistic viability of increasing market share. If you think you

reasons for marketing to a particular segment – oftentimes, com- cannot significantly increase success in a given market segment,

panies make the mistake of spreading their marketing budget a maintenance strategy is best – supported by continued sales

too thinly across many markets (health care, universities, etc.). efforts. Then, honestly identify your company’s and/or product’s

Start by listing the core markets in which your company or par- core benefits. Now review what your customers and prospects

ticular product has had success. Be careful of the assumption already know about your company within a given market or

that if your competitor is having success in a given market, your industry. Establish what you would like everyone to know about

your company or given product. The gap between what cus-

tomers know about your company and its strengths (your

brand), and what you wish everyone knew is called your

branding gap. The gap is widest for new industries you’re

trying to penetrate and/or new products you’re launching,

and smallest for markets in which you’ve already had suc-

cess. The wider the gap, the more resources (marketing dol-

lars) will be required.

3) FIRE! Pretend you have unlimited resources (within

reason) to build a perfect marketing plan, and then scale

back to fit your budget goals. What I often do is build a

marketing plan around each market I am trying to penetrate.

Start with the markets in which you know you need to have

a strong presence. Be sure to mix costly efforts, such as

exhibiting at trade shows and media buys, with guerilla tac-

tics such as a customer road show, e-mail marketing, public

relations, “webinars,” speaking engagements and directory

listings. The goals are consistency and variability. For

instance, if you commit to attending a show as an exhibitor,

you should make a commitment to going every year.

Because if you attend one year, and not the next, you could

be inadvertently providing your competitors with ammuni-

tion that you are pulling out of a given market – even if

untrue! Gaining market share in an industry simply takes

time, consistency and unwavering commitment.

When you’re done planning for all the markets you wish

to penetrate; now you can carve out or cut back efforts

across the board in order to get the budget down to what you

can actually afford. If after cutting back you still are not

within your budget range, you might need to eliminate new

(and more risky/uncertain) markets you hoped to penetrate.

In other words, if you do not have enough resources

from your core business to have a real impact in a new mar-

ket, you are better served to focus on your core business



50 OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com

udget: Ready, Aim, Fire!

Laid out over time, your prospects will establish an overall

picture that includes your key products, your ability to service

your clients, and the proven ability of your products to achieve

customer success. One execution cannot paint this big a picture,

but three or four messages, spread over time, can build a solid

and fairly complex brand identity that will really help your

salespeople bring in business.



Jonathan Ward, President of Onward Marketing, can be reached at

jward@onwardmarketing.com.

PT







Most Help Wanted Ads In PT’s Marketplace Are

Filled Online Before the Magazine is Printed

www.parkingtoday.com - Click on “Marketplace”









until you can fund a significant launch in a new market.

Customers expect consistency, so try not to spend a ton on

marketing efforts in a good year and then next to nothing

the next, as your marketing spend will start to become a

reflection of your fiscal success.

In addition to your tactical marketing plan, I recom-

mend that you build a communications map highlighting

the messages you plan to deliver with each execution –

much like an outline – spread out over time.

For my clients, I try to establish the three or four key

things I want my customers to know about my company

and/or products by the end of the year or campaign, and

then use individual executions to drive each point home.

This can really help when writing and developing out-

reach materials of all kinds, because you realize you do not

have to say everything about your company in every execu-

tion. For instance, one advertisement could focus on your

great product support, the next on new products, and the

final on a customer success story.



OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com 51

DEATH BY PARKING – Episode 4





Stack Parking has its

BY JVH



t was a glorious Southern his fiancé, Grace. Paulo had met Grace when he saved her life after







ICalifornia evening. Cool

breeze, but not too cool, and

a cloud or two to add to the

beauty of the day. The sun was just setting over the Hol-

lywood Hills as the conductor walked on to the stage

she had been shot while standing in front of my desk … but that’s a

story for another time.

The boxes at the Bowl have little fold-down tables, and you

can bring your own place settings, food and drink, or you can pur-

chase all that from the Bowl and then an upscale caterer from Hol-



and 10,000 people stood and sang “The Star-Spangled

Banner,” accompanied by one of the finest orchestras There was a thick, red liquid

anywhere, the Los Angeles Philharmonic. dripping from the underside

My wife, Shirley, and I love the Hollywood Bowl. It’s not just

the music; it’s the entire event. You bring a picnic, a little wine (or of the trunk.

single malt scotch, as the case may be), and make an evening of it.

We used to sit up in the inexpensive seats, about 20 miles from the

stage. But since our private investigating agency has been pretty lywood provides everything. Tonight, we were celebrating Paul

successful over the years, we decided to spring for a box. and Grace’s engagement, so I spared no expense. The food and

Now that’s not as easy as it sounds, since boxes at the Bowl drink cost almost as much as the $120 (each) seats. But seeing the

are like rent-controlled apartments in Manhattan. People leave twinkle in my son’s eyes every time he looked at his future wife

them to their children in their wills. However, we got lucky, and made it all worth it.

here we are, accompanied by my son and partner, Paul Junior, and It was the traditional Tchaikovsky concert with the Russian

master’s Piano Concerto No. 1, “Capriccio Italian,” and ending

with the “1812 Overture,” complete with symphonic band

(from USC) and fireworks. Space prevents me from describ-

ing the evening, but just close your eyes and visualize a per-

fect evening for you. See that smile on your face? One just

like that was on mine.

When it was over and after the orchestra played the req-

uisite encore, “The Stars and Stripes Forever,” with the double

basses covering the piccolo part, we joined thousands of our

closest friends and walked slowly down the concrete ramps to

our car.

The Hollywood Bowl is perfect. It was completely

replaced a few years ago, and the sound system is state of the

art; 40-foot TV screens allow you to watch the fingers on the

keyboard; and the fireworks, well, they are outstanding.

There is one thing that isn’t perfect: the parking.

No matter what you pay, the Hollywood Bowl has stack

parking. You can pay a bit more and park a bit closer, but you

are still at the mercy of the cars parked around you. You don’t

go until they go.

It’s an unwritten law that the folks who park in the front,

blocking others, are required to hurry and open up space so

the cars behind them can leave. One or two strategically

placed cars whose owners decided to have one last glass of

wine back at their seats, can hold up hundreds behind them.

Let me tell you there has been more than one choice phrase

uttered as these thoughtless individuals slink back to their cars

and drive off trying to hide their identity.

We were parked in a unique place. While most of the

vehicles had vehicles in front of them, we had a curb. It was a

traffic island but shouldn’t have caused a problem since there

was only one car blocking us. Once that one moved, we were

home free. I figured it was the best we could possibly do.





52 OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com

my the door, release the brake, roll the car away, and then relock it.

Unfortunately, I had left my “slim jim” in my other jacket, and the





s Benefits … parking staff, which usually have one at hand for such emergen-

cies, were not to be found.

I stepped back and began to carefully look over our situation.

The car was a late-model Toyota. It seemed in good condition.

The license plate frame told me it was local and bought at a dealer-

ship on LA’s Eastside. Then I noticed something funny.

We had come early to enjoy the evening, and the car behind us The car seemed to tilt a bit toward the rear, like it had a heavy

hadn’t arrived until after we went to our box. When we came out, I weight in the trunk. Maybe this guy stored his golf clubs, bowling

knew we might have a problem. The blocking car was jammed ball and other sports paraphernalia back there. I walked around for

right up on our bumper. There was no wiggle room. We had no a closer look.

alternative but to wait for the driver to return. I immediately knew that we were going to be there for quite a

And wait we did. This group must have been knocking back while longer.

the Chardonnay, because 30 minutes had gone by and they hadn’t There was a thick, red liquid dripping from the underside of

arrived. Then 45. Most of the cars were gone. It was getting a bit the trunk. I pulled out my phone and called a number I knew by

lonely in the lot. The parking staff had put away all the sawhorses heart. It rang on the desk of Bill Vose – that’s Capt. Bill Vose of the

and signs and were leaving. But we weren’t. LAPD, and my closest friend. I knew Bill always forwarded this

Paulo was in a good mood, and his joking and laughing kept number to his cell.

me from blowing a gasket. If I had had my Outback, I would have His first words were prophetic: “Hi, Paul, where’s the body?”

driven over the curb and we would be moving, but the Lexus was a

bit low to the ground to risk it. We were stuck. To be continued...

Finally, I decided we needed to take some action. I tried the

doors on the offending car. Locked. I thought maybe we could jim- PT







Middle East Parking Symposium

Set for November 10-12 in UAE

The Middle East has rightly been described as the “world’s able in the parking industry’.

newest parking market” as the region’s property and construction The event is sponsored by the Abu Dhabi Municipality that

boom continues unabated. The awarding of the planet’s largest will be delivering a key note presentation on their project. Other

parking management contract in Abu Dhabi in recent months, has sponsors include automated parking company U-Parkit from New

ignited interest in this region, as the need for large carefully planned Zealand, parking management company NCP from the UK, and

and implemented parking projects becomes apparent. payment solution provider ICA from Germany. There is an exclu-

As any recent visitor to any Middle Eastern city, and in partic- sive ‘network marketing’ showcase running alongside for a limited

ular and any Gulf State will testify, congestion and parking prob- number of companies, and with participation from leading industry

lems are issues that are seriously starting to affect all areas of every- players worldwide the emphasis at the event is very much on

day life in these cities. That’s why Abu Dhabi Government has tak- knowledge sharing and contact making.

en the bold step of implementing a 70,000 space city wide parking The 3-day event will have a 2-day conference with a 3rd day

scheme to help combat the severe parking conditions which are cur- of specialized workshops. Speakers confirmed include:

rently prevalent. Dr. Atef Garib, Director, Abu Dhabi Municipality

These kinds of problems as well as other issues facing the Najib Al Zarhooni, Director of Parking, Dubai RTA

Middle East’s burgeoning parking industry are going to come under Dr. Ilya Irmscher, Managing Director, GIVT

the spotlight at an exciting and unique event, that has been launched John Van Horn, Editor and Founder of Parking Today

in the capital of the UAE. The 1st Middle East Parking Symposium Magazine

being held November 10-12 in Abu Dhabi, will be the first dedicat- Mary Smith, Director of Parking Consultancy, Walker Parking

ed forum to explore and analyze the state of play of parking across Neil Podmore, Co-founder, Verrus Mobile Technologies

the region whilst at the same time bringing in international experts The event will attract regional Government officials as well as

to deliver interesting presentations on the latest trends globally. private developers and consultants all seeking solutions to their

Event Director - Davyd Farrell comments that ‘ This event is parking needs. It is expected that attendees will come from across

very much needed now! Residents and businesses in Middle East- the region as well as internationally as interest continues to grow in

ern cities are suffering due to over congestion and over use of the the Middle East.

car and the lack of coherent parking systems. With so many excit-

ing new developments taking place across the region it would be a Further details on the event and how you can book to attend can be

shame to see them handicapped by a lack of planning in relation to found at www.parking-me.com or by contacting the Event Director -

their parking needs’. ‘ We believe that this event will bring together Davyd Farrell at davyd.farrell@islandmedia-me.com or on 00971

an exciting blend of international experience, and Middle East 505652519.

enthusiasm to showcase the latest technologies and services avail- PT



OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com 53

The Amateur Parker …



Parking is Not Always a Day at the Beach

BY MELISSA BEAN STERZICK



arking is rarely simple. conversation in between administering sun







P Industry leaders out there

would argue with me, but

I’d still insist – parking is

rarely simple. Lots and garages and

valet. Fines, fees and tiny tickets.

block, counting heads and handing out

sandy PB&J. It’s a beautiful day.

I didn’t go as often as I would like this

past summer because my toddler naps in the

afternoon and eats seaweed every time I take

her to the beach. I think that’s gross. But we

Shopping carts and slow pedestrians. headed out one afternoon to join the group.

Parking is rarely simple. With the Pacif-

It’s always something. That said, I park ic in sight, I can park for free on a residen-

every day and the world continues to turn, tial street, pay a two-hour-limit meter at the

my wheels continue to spin, and all is top of the dunes or enter a small pay-and-

accomplished with minimal anguish. display lot just above the snack shack. Each

Until we go to the beach. of these options offers a proximity to my

Beach towns are notoriously hard to destination that is in proportion to the cost.

park in. The closer you get to the water, the Normally, I take free parking; but at the

denser the population, and all those beach beach, if I could, I’d pay $50 an hour to drive

bums paying sky-high rent have to put their my car right out into the tide and park there,

BMWs and ratty Volkswagens somewhere. because getting down the ramp and across

Then come the tourists and the locals look- the sand with two children, a beach chair,

ing for a day of sunshine, sea air and eventual sunburn. umbrella, cooler, sand toys, towels and the doll who really, really

A group of family friends meets at the beach weekly each wanted to come with us, is tricky.

summer. The kids swim tirelessly, chase aggressive seagulls and I chose pay-and-display. Into the lot and over the shark-teeth

eat sandy PB&J. The moms sit on beach chairs and attempt adult barrier we went and parked exactly between the stairs to the beach

and a pay-and-display stand. The plan is to pay and display

before unloading the children and all their gear. But this

machine is broken and the next one is about 25 yards away. So

we drive over.

One thing I do not take to the beach is my purse, and my

swimsuit does not have pockets. So I have a plastic baggie full

of quarters and nothing else. This machine does not take quar-





I didn’t say parking was

expensive, or inconvenient or

confusing. I only said it was

complicated.



ters. I drop them in and they jingle, and then fall out into the

coin return – over and over.

Another parker comes by and swipes his credit card – it

works. I drive over to the next machine. It takes my quarters,

but won’t take another parker’s dollar bills. After further

observation (information gathered from other beach-going

moms), I noted one machine took only quarters, another

accepted only credit cards. None would take dollar bills. Park-

ing cost $4, and there was no attendant in the booth at the

entrance.

We drove back to our desired beach-access ramp,

unloaded ourselves and our kitchen sink, and met up with our

friends for hours of swimming and sandcastle-making, the

sandy PB&Js, including a little seaweed starter for the 1-year-

Continued on Page 57





54 OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com

See our other ad on Page 3

The Amateur Parker: Parking is Advertisers Index

Not Always a Day at the Beach ADVERTISER



ACS, Inc.

PAGE



10

from Page 54 AIMS(EDC) 13

Alliant Insurance Services, Inc. 20

old, and plenty of shop talk for me. A great day. Alpha Technologies, LTD 14

We had no difficulty leaving the lot, if you don’t count Boss Consulting 31

Cambridge Architectural 17

the burning pavement, sand-covered, exhausted children and Carl Walker, Inc. 58

car keys hidden at the bottom of a very large beach bag, as CashCode Company Inc. 21

difficulties. We watched other parkers arrive and do the dance Consulting Engineers Group, Inc. 58

of the working pay stand. I was seriously tempted to give one Creative Bus Sales 24

of them my ticket and spare them the scavenger hunt. Cryotech Deicing Technology 32

I didn’t say parking was expensive, or inconvenient or Daktronics, Inc. 25

confusing. I only said it was complicated. We spent around 15 DESMAN Associates 59

minutes in the lot looking for a place to pay. We didn’t want to DESMAN Associates - Transportation 43

pay in the first place, so motivation was not high. Digital Printing Systems 34

Doorking, Inc. 33

Who can say what was going on in this lot? The wet Duncan Solutions, Inc. 35

ocean air can break down even the toughest materials. Enovar Solutions 12

Heavy use, wind, salt and sand could all be contributing EZ-Assure 57

to the disrepair of these machines. I’ve heard about chaos the- Federal APD 2

ory and I have two children, so I know how everything slowly Genetec 36

(or speedily) slides toward disarray. Hamilton Mfg. Corp. 61

Whether it’s man or machine, quirks are a major factor. Hayes Software Systems 8

And that’s why parking is rarely simple. High Concrete Structures 23

IntegraPark 7

IPS Group, Inc. 9

Melissa Bean Sterzick, PT’s Amateur Parker and Senior

Lighthouse Signs 41

Proofreader, lives in Southern California. She can be reached at Login Parking LLC 48

Melissa@parkingtoday.com. Magnetic Automation 22

PT Metric Parking 42

MGR Industries 50

Middle East Parking Symposium 55

Modern Access 16

National Valet Parking Association 41

Next Parking, LLC 54

O'Neil Printer Supplies 26

Has your technology expired? PARC Distributor Group

Parkeon

40

27

Plan X 47

Are you sure you’re getting the POM Incorporated 51

cash you should from parking? Scheidt & Bachmann USA Inc. 11

Be sure with Park-Assure! Sign Factory 43

SKIDATA, INC. 5

Southland Printing Co. 3

Park-Assure is an Innovative Software Southland Printing Co. 56

Security Solution for On-Street and Street Smart Technologies 19

Off-Street Parking Systems. T2 Systems, Inc. 15

Tagmaster 52

Talk-A-Phone 39

Resolve these with Park-Assure. Tannery Creek Systems, Inc. 62

• Lost, Stolen or Duplicate Keys The Parking Network 59

• Keyway Tampering and Vandalism Toledo Ticket Co. 64

• Revenue Control and Auditing Walker Parking Consultants 49

Zeag USA 63

Zendex Tool 37

FOCUS ADS

AWID 44

Casio 44

Digital Printing Systems 45

For a pilot Doorking, Inc. 44

Integra Park 44

evaluation visit SKIDATA, INC. 44

www.park-assure.com Park-Assure...The parking technology for the future Southland Printing Co. 45

Toledo Ticket Co. 45

Trans-Tech 44

EZ-Apps Inc. : 924 Anacapa Street #1M : Santa Barbara : CA 93101 : sales@ez-assure.com Zeag 45





OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com 57

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CONSULTANTS OPERATIONS MANAGER –

CHICAGO

LARRY DONOGHUE Central Parking of Chicago has an imme-

ASSOCIATES, INC. diate opening for an Operations Manager.

This position oversees several business

Operational Audits . Manual Preparation units and/or facilities. Supervises several

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Parking Today









58 OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com

and click on “Marketplace” or call 310 390 5277 ext 4 Marketplace



HELP WANTED REQUEST FOR PROPOSAL



DIRECTOR OF SALES AND MARKETING NEW YORK CITY HOUSING AUTHORITY

WASHINGTON, D.C. INVITATION FOR BID PARKING: SMALL PURCHASE SOLICITATION

Parking Management Inc. (PMI) has an exciting career opportunity for a confident New York City Housing Authority (NYCHA) seeks to procure one or more consultants to:

and seasoned Sales and Marketing professional to identify and develop new park- 1 Assess and document the parking capacity of designated NYCHA Parking

ing business. This significant position will implement and facilitate sales and mar- Facilities;

keting programs to achieve company financial and strategic objectives, including

increasing corporate visibility. Position will develop business models and assist 2 Develop overall strategies for revenue generation and for maintaining efficient

with ROI analysis related to new business. Responsibilities require strong market- and effective Parking Facilities;

ing and corporate management skills and the ability to negotiate effectively. 3 Produce a written Marketing Plan ;

Minimum qualifications include five years experience in sales and marketing, 4 Develop a scope of services to be included in a future Request For Proposals.

which must include experience in the parking or real estate industry. The ideal A Proposers Conference will be held on October 10, 2008 at 10:00 AM, at 90

candidate will possess superior leadership abilities, excellent communication

skills, community affiliations and personal savvy. Position is based in the Church Street, Ceremonial Room, 5th Floor. Submissions are due October 31,

Washington, D.C. Metropolitan area. 2008, by 4:00 PM, at NYCHA's, 6th Floor Reception Desk, 90 Church Street,

New York, New York 10007.

PMI is not a “revolving door” company. We are privately held and focus our attention

on satisfying our customers and our employees. If you are in search of a long-term For further information, call Casandra Deas,

career opportunity and are interested in increasing PMI’s market share based on

delivering quality services to clients and customers, we encourage you to apply. We Assistant Director, Office of Business & Revenue Development,

offer an attractive compensation package and benefits plan. Resumes without salary Tel. (212) 306-6800 or E-mail cassandra.deas@nycha.nyc.gov

requirements will not be considered. You can obtain the Solicitation from NYCHA’s website at

(www.nyc.gov/nychaprocurement).

Please reply in confidence to: Director of Human Resources

Under the “Professional Services” category.

Parking Management, Inc.

1725 DeSales Street, N.W., Suite 201, Washington, DC 20036 Or obtain a copy of the Solicitation from

FAX: 202-303-3676 • Email: hr@pmi-parking.com NYCHA’s Office of Business & Revenue Development,

Please include job code SM2008. PMI is an equal opportunity employer. 6th Floor reception desk

90 Church Street, New York, New York, 10007

between 10:00 AM and 4:00PM.



Parking Today Michael Bloomberg, Mayor, New York City

reaches over 25,000 Parking Professionals Each Month. Tino Hernandez, Chairman, NYCHA









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ARCHITECTS • ENGINEERS • PLANNERS



NATIONAL PARKING SPECIALISTS

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212.686.5360 312.263.8400 303.740.1700 617.778.9882

Cleveland Washington, DC Hartford Las Vegas

216.736.7110 703.448.1190 860.563.1117 877.337.6260



www.desman.com



OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com 59

Dealers, Installers and Suppliers

RICHARD N. BEST ASSOCIATES, INC. AMANO MCGANN, INC. AMANO MCGANN, INC.

Nationwide 15 Trail Road, Levittown, PA 19056 7648 Southland Blvd., Suite 109 651 Taft Street NE,

DAKTRONICS, INC. Tel 215-945-9240 Orlando, FL 32809 Minneapolis, MN 55413

P O. Box 5128, 331 32nd. Ave.

. Fax 215-945-9277 Tel 407-826-5766 Tel 612-331-2020

Brookings, SD 57006-5128 sales@rnbest.com www.amanomcgann.com www.amanomcgann.com

Tel 800-843-9878; Fax 605-697-4700 SYRACUSE TIME & ALARM CO., INC. AMANO MCGANN, INC. AMANO MCGANN, INC.

sales@daktronics.com 2201 Burnet Avenue, Syracuse, NY 13206 820 Fesslers Parkway, Suite 315 601 South High St.

www.Daktronics.com Tel 315-433-1234; Fax 315-463-5006 Nashville, TN 37210 Columbus, OH 43215

ENGINEERED PARKING SYSTEMS sales@syrtime.com Tel 615-742-9100 Tel 614-222-0741

25010 Avenue Tibbitts, www.syrtime.com www.amanomcgann.com www.amanomcgann.com

Valencia, CA 91355 SYRACUSE TIME & ALARM CO., INC. ASSOCIATED TIME & PARKING AMANO MCGANN, INC

Tel 800-377-4636; Fax 661-294-0674 Binghamton Office: CONTROLS 157 Meta Drive

sales@epsinfo.com 301 Smith Hill Road, Binghamton, NY 13905 1447 West Lindberg Drive, Suite 204, Cincinnati, OH 45237

www.epsinfo.com Tel 607-722-3200 Slidell, LA 70458 Tel 513 683-2906

Fax 607-722-2124 Tel 985-781-3929 Fax 513 683-4480

Northeast sales@syrtime.com Fax 985-781-3950 michelle.copas@amanomcgann.com

ACCESS TECHNOLOGY www.syrtime.com cweaver@associatedtime.com

www.associatedtime.com AUTOMATED PARKING TECH.

INTEGRATION, INC. TCS INTERNATIONAL, INC. 1361 W. Carroll Ave.,

461 Main Avenue 55 Union Ave. CAROLINA TIME EQUIPMENT CO., INC. Chicago, IL 60607

Wynantskill, NY 12198 Sudbury, MA 01776 1801 Norland Road, Charlotte, NC 28205, Tel: 312-942-9570

Tel: 518 237-8510 Tel 978-443-2527; Fax 978-579-9545 Tel 704-536-2700 Fax: 312-942-9572

Fax: 518 237-8606 sales@tcsintl.com Fax 704-536-9455

sales@atiaccesscontrol.com ELECTRICAL CONTRACTORS, INC.

www.tcsintl.com CINCINNATI SYSTEMS. 1252 Allanson Road,

AMANO MCGANN, INC. TRANSPORTATION TECHNOLOGIES 107 Legrand Blvd., Greenville, SC 29607 Mundelein, IL 60060

2740 Matheson Blvd. E. Unit 4, 4395 Iroquois Avenue, Tel 864-232-6475 Tel 312-949-0134; 847-949-0134

Mississauga, ON L4W4X3 Erie, PA 16511 Fax 864-232-3535 www.eci-illinois.com

Canada Tel 888-811-7010 CONSOLIDATED PARKING EQUIPMENT EVENS TIME

Tel 905-624-4085 Fax 814-836-8401 FEDERAL APD DISTRIBUTOR 1345 Brookville Way, Suite I

www.amanomcgann.com Brain Veshecco brianv@transportation-tech.com 80 NE 29th Street Suite B Indianapolis, IN 46239

AMANO MCGANN, INC. www.transportation-tech.com Miami Fl. 33127 Tel 317-358-1000; 800-895-1959

300 A Street, TIME & PARKING CONTROLS Tel 305-461-2770 Fax 317-308-6608

Boston, MA 02210 7716 West Chester Pike, loliva@consolidatedparking.com www.evenstime.com

Tel 617-224-5700 Upper Darby, PA 19208 J. L. ROBERTS & ASSOCIATES, INC. LIGHT & BREUNING, INC.

www.amanomcgann.com Tel 610-466-5400 1005 Harimaw Ct. W. STE 103 912 Lawrence Drive,

AMANO MCGANN, INC. Fax 610-449-0680 Metairie, LA 70001 Fort Wayne, IN 46804

Highland Industrial Center kelsesser@timeparking.com Tel 504-831-8113 Tel 800-947-4064; Fax 260-422-6457

1484 Highland Avenue, Unit 5 www.timeparking.com Fax 504- 831-8114 sales@lbpark.com

Cheshire, CT 06410 WESCOR PARKING CONTROLS, INC. ITR OF GEORGIA, INC. PSX INC.

Tel 203-272-2214 16 Technology Drive, 3346 Montreal Station, Tucker, GA 30084 Factory Authorized Amano McGann Dealer

www.amanomcgann.com Auburn, MA 01501 Tel 800-367-6177 2340 Hamilton Avenue

BER-NATIONAL AUTOMATION, INC. Tel 508-832-6305 Fax 770-934-6962 Cleveland, OH 44114

1137 E Main St, Rochester, NY 14609 Fax 508-832-6195 mgivens@itrofgeorgia.com Tel 216-622-2920; Fax 216-622-2921

585-482-8525 www.wescorparking.com www.itrofgeorgia.com www.psxgroup.com

Fax 585-482-8702 INNOVATIVE PARKING CONCEPTS, LLC SAUNDERS PARKING SYSTEMS

berparc@aol.com Mid Atlantic Distributor for Skidata, Zippark & Commend 3538 South Old State Rd.,

www.bernational.com AMANO MCGANN, INC. 1008 Churchill Court, Woodstock, GA 30188 Delaware, OH 43015

102 Railroad Avenue, Tel 877-340-3642 Tel 614-267-1945

BER-NATIONAL AUTOMATION, INC.

Hackensack, NJ 07601 Fax 770-321-1911 saundersparkingsystem@att.net

1560 Harlem Road, Buffalo, NY 14206

Tel 585-482-8525 Tel 201-457-0075 sales@ipcusa.com SIGNATURE CONTROL SYSTEMS, LLC

Fax 585-482-8702 www.amanomcgann.com www.ipcusa.com 405 N. Brice Rd.,

berparc@aol.com ENTRY GUARD SYSTEMS INTEGRATED SECURITY SYSTEMS Blacklick, OH 43004

www.bernational.com 465 Southlake Blvd., Florida Dealer for SkiData Parking Systems Tel 614-864-2222

1876 NW 7th Street, Miami, FL 33125 Fax 614-864-2153

CINCINNATI TIME OF MAINE Richmond VA 23236

Tel 888-670-2226 www.signaturecontrols.com

270 St. Johns St., Tel 804-423-6523

Portland, ME 04102 Fax 804-423-6526 Fax 305-324-0008 TAPCO

Tel 207-774-2336; 800-640-8463 www.entryguardsystems.com info@TeamISS.com 800 Wall Street,

www.TeamISS.com Elm Grove, WI 53122

Fax 800-744-3681 PARKING CONTROL SYSTEMS (PCS)

dick@netimetrack.com PSX INC. Tel 800-236-0112

7609-E Airport Park Road, Fax 262-814-7017

www.netimetrack.com Gaithersburg, MD 20895 Factory Authorized Amano McGann Dealer

5940 Benjamin Road, Tampa, FL mark@tapconet.com

EASTCO MANUFACTURING CORP . Tel 301-840-8797 www.tapconet.com

Fax 301-840-8799 Tel 813-880-8600

PARKING, ACCESS & REVENUE Fax 813-880-8655

CONTROL DIVISION TAPCO

SECOM INTERNATIONAL www.psxgroup.com 5356 S. Archer Drive,

323 Fifth Avenue, Pelham, NY 10803 325 Dalziel Road,

Tel 914-738-5667 ROYCE PARKING Chicago, IL 60638

Linden, NJ 07036 Tel 800-236-0112

Fax 914-738-1859 Tel 201-792-6112 2411 SW 58TH TER, Hollywood, FL 33023

Tel 954-966-3903 Fax 800-444-0331

info@eastcomfg.com

SENTRY CONTROL SYSTEMS Fax 954-966-2085 mark@tapconet.com

www.eastcomfg.com www.tapconet.com

2116 N Monroe Street Ste 41 www.royceparking.com

ISIGNS Arlington, VA 22207

SOUTHERN TIME TRAFFIC & SAFETY SYSTEMS, INC.

7625 Birkmire Drive Tel 800-246-6662

EQUIPMENT CO., INC. “Authorized Amano Dealer”

Fairview PA 16415 Fax 703-842-8435

Tel 866-437-3040 North and South Carolina 48584 Downing,

www.sentrycontrol.com Wixom, MI 48393

Fax 814-835-7057 Tel 800-849-5654

www.isignled.com SMART PARCS, INC. info@southerntime.com Tel 248-348-0570

Authorized Amano Dealer www.southerntime.com Fax 248-348-6505

LELCO SALES & SERVICE 3835 Holland Blvd., Ste A www.trafficandsafety.com

7 Davis Street, Chesapeake, VA 23323 TIME & PARKING CONTROLS

Harrison, NJ 07029 816-B Post Street, Greensboro, NC 27405 ZEAG USA, INC.

Tel 757-485-5527

Tel 201-659-8117 Tel 336-275-7700 203 North LaSalle Street, Ste M5

Fax 757-485-5529 Chicago, IL 60601

Fax 201-610-0497 david@smartparcs.net Fax. 336-274-7560

www.lelco.com Tel 312-252-4872

WHITAKER BROTHERS PARKING Midwest Fax 312-252-4875

PSX INC. SYSTEMS sales@zeagusa.com

Factory Authorized Authorized Rep for Amano - McGann - Sirit AMANO MCGANN, INC. www.zeagusa.com

Amano McGann Dealer 12410 Washington Ave., 2008 NW South Outer Loop Road

708 Terminal Way, Kennett Square, PA 19348 Rockville, MD 20852 Kansas City, MO 64015 Southwest

Tel 800-562-3268 Tel 800-243-9226; Fax 301-230-0187 Tel 816-229-0056

Fax 610-444-9646 parking@whitakerbrothers.com www.amanomcgann.com ACCUTRONICS, INC.

www.psxgroup.com www.whitakerparkingsystems.com 1429 W. Hildebrand,

AMANO MCGANN, INC. San Antonio, TX 78201

PSX INC. 8312 Page Avenue Tel 800-730-8463 or 210-736-5300

Factory Authorized Southeast St. Louis, MO 63130 Fax 210-734-8463

Amano McGann Dealer AMANO MCGANN, INC. Tel 314-426-7727 toneal@accutronicsinc.com

2826 Penn Avenue 3901 SW 47TH Ave. Suite 413 www.amanomcgann.com www.accutronicsinc.com

Pittsburgh, PA 15222 Fort Lauderdale, FL 33314 AMANO MCGANN, INC.

Tel 412-338-4345 Tel 954-316-1004 ASSOCIATED TIME & PARKING

405 North Racine Street CONTROLS

Fax 412-338-4347 www.amanomcgann.com Chicago, IL 60622

www.psxgroup.com 9104 Diplomacy Row,

AMANO MCGANN, INC. Tel 312-491-8325 Dallas, TX 75247

PRECISION TIME SYSTEMS 5835 Peachtree Corners East www.amanomcgann.com Tel 214-637-2763

289 North Main Street, Building 4, Suite D AMANO MCGANN, INC. Fax 214-688-0411

Ambler, PA 19002 Norcross, GA 30092 700 West Michigan Street, Suite 150 carcher@associatedtime.com

Tel 215-643-9050 Tel 770-447-8620 Milwaukee, WI 53233 www.associatedtime.com

Fax 215-643-7001 www.amanomcgann.com Tel 414-355-2020

www.precisiontimesystems.com www.amanomcgann.com







60 OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com

Dealers, Installers and Suppliers

List your Company here. Contact Joyce at 310 390 5277 Ext. 7



ASSOCIATED TIME & PARKING PROTECTIONTECH PACIFIC ACCESS CONTROLS, INC.

CONTROLS 3443 S. State St. #8 Far West 7733 Densmore Ave., Unit 1

1217 West Loop North, Suite 190, Salt Lake City, UT 84115 AMANO MCGANN, INC. Van Nuys, CA 91406

Houston, TX 77055 Tel 801-256-0214 900 Doolittle Drive, Suite 8A Tel 323-285-5236; Fax 323-285-5631

Tel 713-263-1366; Fax 713-263-8154 www.protectiontech.com San Leandro, CA 94577 kevinm@pac-ca.com

grodriguez@associatedtime.com Tel 510-568-6484

Northwest PARKING TECHNICAL SERVICES, INC.

www.associatedtime.com www.amanomcgann.com 14140 E. Alondra Blvd., Ste A

BP EQUIPMENT COMPANY AMANO MCGANN, INC. AMANO MCGANN, INC. Santa Fe Springs, CA 90670

Magnetic and Federal Dealer 3837 13th Avenue West, 8220 Belvedere Avenue, Suite B Tel: 888-282-4506

805 Clear Creek Ave, Suite 208 Sacramento, CA 95826 Fax 562-404-9179

League City, TX 77573 Seattle, WA 98119 Tel 916-456-1065 www.parkingtechservices.com

Tel 281-332-0288; Fax 281-332-0431 Tel 206-575-1980 www.amanomcgann.com

www.amanomcgann.com SAS ACCESS SYSTEMS

Tel 210-559-1307 San Antonio, TX AMANO MCGANN, INC. Authorized Amano Dealer

bob@bpequipment.com DGM CONTROLS 22619 Old Canal Road 7292 Opportunity Rd., Suite B

www.bpequipment.com 1426 Elliott Ave. West, Yorba Linda, CA 92887 San Diego, CA 92111

MITCHELL TIME & PARKING Seattle, WA 98119 Tel 714-282-3500 Tel 858-541-7896; Fax 858-541-7889

4806 North IH 35, Austin, TX 78751 Tel 206-284-6919 www.amanomcgann.com www.sas-access.com

Tel 512-371-7773 biff@dgmcontrols.com

CONSTRUCTION ACCESS SECOM INTERNATIONAL

Fax 512-371-7181 ENTRANCE CONTROLS, INC. 3802 Rosecrans Street Ste #232

San Antonio, TX 9610 Bellanca Ave.,

664 Industry Drive, San Diego, CA 92110 Los Angeles, CA 90045

Tel 866-371-7773 Tukwila, WA 98188 Tel 619-749-1494 Tel 310-641-1290

mtparking@sbcglobal.net Tel 206-622-0452 Fax 619-749-1498

www.mitchell-time-parking.com Fax 206-575-9755 info.constructionaccess@cox.net SENTRY CONTROL SYSTEMS

PROTECH ACCESS stevemenrath@eci-nw.com 9842 Glenoaks Blvd.,

GMG SYSTEMS, INC. Sun Valley, CA 91352

4401 S. Pinemont # 204, NORTHWEST PARKING EQUIP CO. . 703 Castro St, Ste 6.,

Houston, TX 77041 Tel 800-246-6662

15029 Bothell Way, NE, #200 San Leandro, CA 94577 Fax 818-252-0400

Tel 713-PROTECH (776-8324) Seattle, WA 98155 Tel 888 GMG Systems;

Fax 713-895-8499; www.sentrycontrol.com

Tel 206-363-5265 Fax 888-464-7978

tim@protechaccess.com Fax 206-367-6578 www.gmgsys.com UNITED CALIFORNIA GLASS & DOOR

www.protechaccess.com 745 Cesar Chavez

PACIFIC CASCADE/DGM SYSTEMS INTEGRATED ACCESS SYSTEMS, INC. San Francisco, CA 94124

Mountain 14208 N.W. 3rd Court suite 200 7172 Regional Street #364 Tel 415 824-8500; Fax 415 648-3838

Vancouver, WA 98685 Dublin, CA 94568 al@ucgd.com

ACCESS & TIME AUTOMATION, INC. Tel 800-292-7275 Tel 866-249-4427

1147 South Huron Street, Fax 360-574-9325 Fax 925-829-1330 ZEAG USA, INC.

Denver, CO 80223 markc@parkingzone.com www.ias-la-.com Los Angeles, CA

Tel 303-698-0065; www.parkingzone.com Contact: Don Graham

Fax 303-698-0873 INTEGRATED ACCESS SYSTEMS, INC. Tel 773-954-1502

cwgillen@gmail.com PROTECTIONTECH 10755 Sherman Way, Suite 4 don.graham@zeagusa.com

2891 152nd Ave NE Sun Valley, CA 91352 www.zeagusa.com

MOUNTAIN PARKING EQUIPMENT Redmond, WA 98052 Tel 866-249-4427

2009 S. Cherokee St., Denver, CO 80223 Tel 425-869-7778 Fax 818-764-7033

Tel 720-259-4880; Fax 425-869-7717 www.ias-la.com60 List your Company here.

Fax 720-904-5296 Spokane Office 509-747-6231 Contact Joyce at

scottsouder@mtnpark.com www.protectiontech.com

www.mtnpark.com 310 390 5277 Ext. 7









OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com 61

Upcoming Events

2008 2009

October 1 - 3, 2008 October 22 - 24, 2008 November 18 - 19, 2008 February 7 - 11, 2009

Michigan Parking Association Carolinas Parking Association & Dept of Engineering Professional NPA Winter Board Meeting

Fall Conference 2008 the Parking Association of Georgia Development: Upgrading, Maintaining Location: The Bahamas

Location: Traverse City, Michigan 8th Annual Joint Conference and Repairing Parking Facilities Contact: Patricia Langfeld

Contact: Mark Erby 734-941-8930 Location: Hilton Head - Location: University of Madison Email: plangfeld@npapark.org

Email: mark.erby@wcaa.us South Carolina Wisconsin

Contact: Michael Penny, CPPA NA Contact: Ray Matulionis March 10 - 11, 2009

October 5 - 8, 2008 Email: www.carolinasparking.org 800-462-0876 3rd Annual Mid-South

Canadian Parking Association Email: Transportation & Parking

Annual Conference October 29 - 31, 2008 custserv@epd.engr.wisc.edu Association Conference

Location: Victoria BC New York State Parking Location: Ferguson Center

Contact: Mathieu Blake Association 16th Annual November 19 - 21, 2008 Tuscaloosa, Alabama

613-727-0700 Conference New Jersey Parking Institute Contact: Chrissie Balding Tune

Email: mathieu@canadianparking.ca Location: Villa Roma Resort Annual Conference 859-257-3512

Callicoon, NY Location: Trump Marina, Email: chrissie.tune@uky.edu

October 5 - 8, 2008 Contact: Johnna M. Frosini Atlantic City NJ

Midwest Campus Parking 585-395-2564 Contact: Donna Gentile March 18 - 21, 2009

Association Annual Conference Email: jfrosini@brockport.edu 732-828-8866 Intertraffic China

Email: njparking@optonline.net Location: Shanghai Exhibition Center

Location: TBA

Contact: Rod Weis 979-845-9700 November 5 - 7, 2008 Contact: Albert de Soet

Email: rweis@tamu.edu T2 PowerHouse User Group November 26 - 28, 2008 +31 (0)20 549 12 12

Conference Australian National Parking Email: intertraffic@rai.nl

Location: Downtown Marriott Hotel, Steering Group

October 7 - 10, 2008

New Zealand Parking Association Indianapolis, IN Location: Brisbane, Australia March 30 - April 2, 2009

Annual Conference Contact: Tracy Maymon Contact: Matthew Tyrrell Texas Parking Association Annual

317-524-7453 +61 (03) 6238 2775 Conference

Location: Bayview - Wairakei

Email: tmaymon@t2systems.com Email: tyrrellm@hobartcity.com.au Location: AT&T Executive Education

Resort, Taupo

Contact: Janice Burns & Conference Center - Univ of Texas

Email: janice.burns@hcc.govt.nz November 10 - 12, 2008 December 3 - 5, 2008 at Austin

First Middle East Parking Florida Parking Association 29th Contact: NA

Symposium Annual Conference & Trade Show Email: info@texasparking.org

October 12 - 14, 2008

Australian Parking Convention Location: Beach Rotana Hotel, Abu Location: Sandibel Harbour Resort &

& Trade Exhibition Dhabi, UAE Spa - Ft. Myers, FL April 21 - 23, 2009

Contact: Davyd Farrell Contact: Bill Foster Traffex 2009

Location: Sebel Citigate Albert Park -

+971 50 565 2519 305-348-3615 Location: NEC Birmingham, England

Melbourne

Email: Email: bfoster@flparking.org Contact: Hemming Group Ltd

Contact: Helane Doyle

davyd.farrell@islandmedia-me.com +44020 7973 6401

+613-9682-0500

Email: helaned@icmsaust.com December 7 - 9, 2008

November 12 - 14, 2008 Parking Association of the Virginias April 27 - 29, 2009

California Public Parking Annual Conference & Tradeshow Sweden: Svenska

October 15 - 17, 2008

Association Annual Conference Location: Hospitality House - Parkeringsforegingen Annual

Interparking Shanghai 2008

and Trade Show Williamsburg, VA Conference & Exhibition

Location: Shanghai China

Location: Universal City Hotel - Contact: Robbie White Location: Gavle, Sweden

Contact: Richard Chen

Universal City, CA 804-379-7696 Contact: Sten Hakansson

+86 (0)21 62472343

Contact: Nancy Fox, CPPA Email: parkofva@aol.com +46 (0)40 34 21 00

Email: cxp@siec-ccpit.com

916-278-5241 Email: kansli@svepark.se









62 OCTOBER 2008 • PARKING TODAY • www.parkingtoday.com

OrionXR - A smart and effective

decision.

Contemporary design, superior customer

guidance, enhanced ergonomics. OrionXR

sets the new standard for self-park solutions.



OrionXR lets you choose the data

communication protocol that best suits your

parking system design requirements.



OrionXR provides complete system security.

The proven Multilevel Payment Station

Locking System protects cash. Sensitive credit

card data is protected in strict compliance

with PCI (CISP or EMV level 2) standards

through the entire network.









Zeag USA, Inc.

9555 James Avenue South Phone: 952 277 1821 Introducing

Suite 260 Fax: 952 277 3607

Bloomington, MN 55431 sales@zeagusa.com OrionXR - from ZEAG



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