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How do I persuade

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How do I persuade Powered By Docstoc
					How do I convince
someone to take action
or to see my point of
view?
What is persuasion?

   A means of convincing people:

   •to buy a certain product

   •to believe something or act in a
   certain way

   •to agree with a point of view
Different forms of
Persuasion

 •   Editorial
 •   Letter to the Editor
 •   Letters
 •   Reviews
 •   Advertisements/Media
Persuasive/Propaganda
     Techniques
Logical Appeal

Logical appeal is the strategic use of logic,
  claims, and strong evidence to convince an
  audience of a certain point. The audience will
  use the following persuasive techniques:

 Facts – Information that can be proven.

 Example: Kentucky has passed a law that
  vending machines at schools cannot have
  snacks with more than 6 grams of fat.
 Logical Appeal Cont’d


Statistics - Using research to
support the writer’s view.

Example: According to a Middle School
Health survey, only 85% of adolescents
consume lunch.
 Expert Opinion

Using quotes and statements from a
person considered to be an expert on
the topic.

Example: Sally Jones, the Health Inspector,
said after her visit to our cafeteria, “You have
wonderfully clean facilities.”
Ethical Appeal
 Appealing to an audience by persuading them
  that a certain message is accepted by people
  of good will, good sense, and good moral
  character, therefore establishing creditability
  and trust. An ethical appeal draws on our
  sense of right and wrong.


 Example: We cannot let murderers go
  free, no matter what the age.

Emotional Appeal
Using details to create an emotional
response from the reader (loaded words
that create pity, disgust, fear, anger,
etc.).

Example: When you skip a meal, your
body begins converting energy into fat in
an effort to keep from starving.
Call to Action
Encouraging the reader to do
something about the issue being
addressed.

Example: All of us need to eat
lunch in our cafeteria each day.
 Rhetorical Questions
Using a question to get the reader’s
attention and focus the purpose.


Example: Do you enjoy the sound
of your stomach growling?
Prediction
Predicting the outcome of the
situation.

Example: If we do not take our
eating habits seriously, our grades
will drop and our future will be
doomed.
Cause and Effect
Stating the effect that something
may have.

Example: Because not enough
students are eating in the cafeteria,
our choices of food items have been
limited.
Repetition
Repeating a word or phrase throughout
the writing.
Example: Hunger. It affects all of us at
some point in the day. Hunger. Our
growing bodies need fuel to help us
function. Hunger. It is keeping many of us
from achieving our best in school.
Testimonial
Using the testimony or statement of
someone to persuade you to think or act
as he or she does.

Example: Bob has been in three
different middle schools, and he claims
our cafeteria has the best pizza.
Bandwagon

Using the argument that because
everyone is doing it, you should, too.

Example: Every kid loves pizza, so our
cafeteria should serve it every day.
Snob Appeal

 Suggests that by using this product you
  can be superior to others – more
  powerful, wealthy, or beautiful.

 Example: “You deserve this car. Don’t
  settle for less than the best.”
Stereotyping

 Refer to members of a group as if they
 were all the same.

 Example: Teenagers are bad drivers.
Name-Calling

 Attack people who disagree with them by
 giving those people negative labels.
 Lacks reasons and logical evidence.

 Example: That’s just what I’d expect a nerd
 like you to say.
Let’s Practice
Logical, Ethical, or Emotional Appeal
The subject is “Trying children as adults”


1. It is not fair to the child. She's only fourteen years old.
   Just imagine how it would hurt the family. Answer 1

2. Children finish developing their frontal lobes around
   age 14, which means they have the same moral Answer 2
   capabilities as any adult.

3. It is inhuman to try children. It is against societies
   standards to hold children fully responsible.         Answer 3
How good are you at recognizing
persuasive or propaganda
techniques in advertisements in
print or in commercials?
Underline and label all the
persuasive techniques you
can find.

      Are you right?
 Subway
Mayheim
L'Oreal
1. It is not fair to the child. She's
only fourteen years old. Just
imagine how it would hurt the
family.



     Emotional Appeal
What are the loaded words that pull at our heart
          Loaded
strings?  Words


                                            Return
It is not fair to the child. She's only
fourteen years old. Just imagine how it
would hurt the family.
                        Return
2. Children finish developing their frontal
lobes around age 14, which means they
have the same moral capabilities as any
adult.




      Logical Appeal/Fact
                                     Return
3. It is inhuman to try children. It is
against societies standards to hold
children fully responsible.




             Ethical Appeal
 A moral appeal of what is right or wrong. A
 statement against this (3.) would be, “As long as   Return
 its justice its fair.
                      Return




                   Emotional Appeal -
                   Testimonial




Ethical Appeal -    Call to Action
Picture of an
athlete, Jackie
Joiner Kersee.       Emotional Appeal

				
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posted:11/25/2011
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