Erasmus Mundus Partnership Action 2 (EMA2)
Lot 10 – Central Asia
(Kazakhstan, Kyrgyzstan, Tajikistan, Uzbekistan,
Turkmenistan)
Transfer of Appropriate Requirements for Global
Education and Technology II
“TARGETII”
Erasmus Mundus team @KTH
Marketing and Recruitment
Strategy
Target group 1 and 2
TARGETII Marketing Strategy
The TARGETII project markets its resources and facilities to all students,
graduates, employers in the Central Asian Countries involved in the
project.
The marketing strategy is constantly reviewed according to the feedback
received by the involved parties in the different countries.
All the Consortium partners should be involved, although at different levels,
in the process.
The marketing process will start in early November in order to have its
maximum impact in December January.
The call might be re-opened in case the volume and quality of received
applications will be considered as not sufficient by the receiving
institutions.
2011-11-24 KTH Royal Institute of Technology • www.kth.se
Marketing Tools
THE EU PARTNER’S TOOLS
• TARGETII website
http://www.kth.se/targetii
• Promotional material (Brochures, Videos, flyers, posters)
• visits to CA Universities (Target 1)
• visits to diplomatic bodies (Target 1 and 2)
• visits to cultural Institutes in the CA Countries (Target 2)
• Contacts with CA partner universities not involved in the Consortium
(Target 2)
THE PARTNERS’ TOOLS
• Partners Universities websites
• Local Events in CA Universities
• Students Unions at CA Universities
• Local Media in CA
• Presentation to students during the courses
• Contacts with sister universities (Target 2)
2011-11-24 KTH Royal Institute of Technology • www.kth.se
Visits
• A visit to the CA partners and Countries will be organized in early
December
• The coordinator will visit the partner universities in order to present the
project to students and faculties for the whole consortium
• Another 1-2 EU universities are invited to join the delegation in order
to visit some of the CA partners
• During the field visit Embassies and local Ministries will be contacted in
order to get support in the recruitment of target 2 students and in
order to facilitate the visa application process
2011-11-24 KTH Royal Institute of Technology • www.kth.se
Other Recruitment Tools
• Local Students fairs
• Student Unions
• Alumni
• Hosting off-campus meetings or social events for high school
counselors
• Multimedia presentations
• Billboard
• Social networks
• Distribution of printed material to other universities
• Broadcasting of advertisments
• Mailing lists that contain information compiled by national testing
agencies
2011-11-24 KTH Royal Institute of Technology • www.kth.se
Thank You