London 2012 Olympics
Eton Dorney Lake 2012 Olympic Venue
Initial planning to long term legacy…
Julia White
Visitor Manager
Royal Borough of Windsor and Maidenhead
What I will aim to cover?
• Introduction to the Venue
• Use of the venue
• Challenges of 2012
• Opportunities of 2012
• Partnership working
• 2012 Sector Groups
• Projects underway to date
• Economic Impact (the £’s and pence)
• The future Legacy
Venue Location
Current use of Dorney Lake
• Rowing (World Cup and World Championships, Great Britain Training
Venue, Dorney Lake Junior Rowing Initiative, Eton College)
• Triathlons (Human Race organise 10 events per year involving 800 – 1000
per event)
• Running (Race for Life / casual community use)
• Walking / roller blading / cycling (safe off-road tarmac circuit)
• Conferences / seminars
• Team building events
• Weddings / parties / celebrations
Future Major Events at Dorney Lake
• World Rowing Cup
• World Rowing Championships
• National Schools Rowing Championships
• World Under 19 Rowing Championships
• British Flatwater Canoe Championships
• World Dragonboat Racing Championships
General Challenges
• Road / bus / cycle lane congestion in the local area at peak times
• Train station & rail service strain under high volume of visitors arriving in the
local area at peak times
• Community reaction to 2012 and related events
• State of the Public Realm
• Security / Major incident management
• Unaccredited press & media in the local area
Opportunities
• Income generation for the local area and local business
development
• Transport and infrastructure developments
• Dorney Lake as a stand alone “Visitor Destination”
• Accessibility improvements
• Increase in the number of hotels in the local area
• Improved welcome / visitor experience
Opportunities
• Skills and training programme to meet increased demand
• Participation in activity at Dorney Lake and across the local
area
• Cultural Olympiad providing cohesion of existing activities and
events
• New events and activity developed through new partnerships
• Volunteers developed and engaged in a range of events and
activity
Partnership working
Eton Dorney Corridor
2012 Sector Groups
Established Groups:
1) Visitor Economy
2) Sports capacity
3) Skills and Training
4) Transport and Infrastructure
5) Culture
6) Business & Inward investment
Not yet formally established Groups:
7) Schools and Young People
8) Marketing and Communication
9) Volunteering
Projects already underway!
Windsor Park and Ride
2012 Skills and Training Programme
2012 Local Cycle Network
2012 Training Camps
• Official “2012 Olympic Training Camp Guide” published and
distributed at Beijing in August 2008 to all 202 National
Olympic Associations.
• RBWM currently talking to one UK governing body about
hosting their training camp from September 2007 - 2012
• Had informal approaches from several overseas Olympic
Associations
World Rowing Championships 2006*
• 8 days of rowing
• 63 competing nations
• 89 FISA / Local Organising Committee delegates
• 132 contractors (boat builders / trade stands)
• 363 accredited media personnel
• 400 accredited sponsors / corporate / VIP’s
• 718 volunteers / officials
• 1582 competitors / team members
• 23, 642 individual spectator day admissions
• 29, 072 commercial bed nights in the local area
(* Event Economic Impact report by Sheffield Hallam University)
World Rowing Championships 2006*
Economic Impact of the Event on the Local Area
• £34, 723 spent by the sponsors / VIP’s
• £57, 987 spent by officials
• £82, 376 spent by volunteers / officials
• £92, 427 spent by the media
• £726, 804 spent by spectators (average £40.19 per person per day)
• £1.61 million spent by rowers and delegations
• £3.26 million total economic gain to the local area
(* Event Economic Impact report by Sheffield Hallam University)
Dorney Lake “estimated” economic
forecast for the 2012 Games?
• 8 days of rowing / 6 days of canoeing
• 100 competing nations
• 1000 volunteers / officials
• 2000 contractors (boat builders / trade stands)
• 2500 competitors
• 2700 accredited media personnel
• 3000 accredited IOC / FISA / LOCOG delegates?
• 5000 accredited sponsors / corporate / VIP’s?
• 240,000 individual rowing day admissions (30,000 per day)
• 120,000 individual canoeing day admissions (20,000 per day)
• £5.5 million from delegations / sponsors / officials (£90 per day spend)
• £14.5 million from spectators (360,000 spectators @ £40.19 per day)
• £ 20 million estimated economic gain to the local area?
“The Maths”
• Delegations / officials / sponsors etc (3000 – 6000 people per day)
• £90 spend per day (average spend at WRC 2006)
• 4365 average people per day over the duration of the rowing / canoeing
• 14 days of competition
• £5.5* million estimated income to the local area
• Spectators (Rowing 30,000 per day – Canoeing 20,000 per day)
• £40.19 per day (average spend at WRC 2006)
• 360,000 daily paid spectator attendances
• 14 days of attendance (one day entry tickets only)
• £14.5* million estimated income to the local area
• * Figure excludes venue set up / take down, early arrivals by delegations
and visitors to the area without tickets for venue entry.
Dorney Lake “realistic” economic
forecast for the 2012 Games
• 8 days of rowing / 6 days of canoeing
• 100 competing nations
• 1000 volunteers / officials
• 2000 contractors (boat builders / trade stands)
• 2500 competitors
• 2700 accredited media personnel
• 3000 accredited IOC / FISA / LOCOG delegates?
• 5000 accredited sponsors / corporate / VIP’s?
• 160,000 individual rowing day admissions (20,000 per day)
• 90,000 individual canoeing day admissions (15,000 per day)
• Minimum £ 8 – 10 million estimated economic gain to the local area.