Rosa Perez
OBJECTIVE
To pursue an opportunity as a Web Content Specialist/Developer with an organization that makes use of my
extensive technical abilities, business skills, and customer-focused attitude and offers a path for growth.
Bilingual- English/Spanish WebTrends
Hand-code raw HTML Google Analytics
CSS Style Sheets Maxamine
Web Content Writing and Editing DreamWeaver/Fireworks
Personal Web Project Management Adobe Photoshop (Image manipulation)
Content Management Systems (CMS) Microsoft Visual SourceSafe
Entry-level Excel, and PowerPoint SEO Optimization (Basic level)
XHTML/XML (basic front-end level) Usability testing
PROFESSIONAL EXPERIENCE
Extron Electronics 08/16/11–Present--Anaheim
Contracted through Volt
Web Content Specialist
Essential part of the Web Marketing team responsible for maintaining the corporate website and product
information databases working with HTML, CSS, and Microsoft SQL Server/T-SQL to edit .asp page content with
HTML and CSS.
Maintain web content through the use of company’s “home grown” CMS to ensure it is accurate, up to
date and meets our high standards for quality.
Recommend, gain consensus for, and implement web solutions in response to business needs.
Consult and collaborate with graphic designers, writers, and programming associates on infrastructure,
material, and development issues.
Brandman University 07/25/11–8/12/11—Irvine
Contracted through TCG/Robert Half Int.
Web Content Specialist
Utilized University CMS system (Active Campus Management Console) to perform site edits as well as
used DreamWeaver CS5 for non-CMS pages.
Edited .asp page content with HTML and CSS
Manipulated and edited CSS by adding new classes to enhance site content and spotlight particular
featured text.
Applied 2011-2012 school catalog changes to the web site paying close attention to course numbers and
title changes.
Reviewed site for discrepancies, consistencies, and fixed any issues both in content and in layout.
Recommended additional site material and enhancements for consideration and inclusion onto
Brandman University site pages.
Updated Digital Publications via Adobe InDesign CS5.
Yamaha Corporation 10/5/10–04/1/11—Buena Park
Contracted through Insight Global
Web Content Developer
Created and/or acquired content from product managers of company products for publishing on
external website. Worked with internal clients and management to ensure all product information
was appropriate and current on the website.
Located and selected appropriate, existing multimedia content, including images and videos for use
on the web.
Edited copy received from additional content contributors.
Updated and maintained time-sensitive material.
Conducted new to old data migration transfers utilizing an in-house content management system
(CMS) for all data updates, transfers, and edits.
Experience Services 06/10/07–01/01/2011—Tustin, CA
Web Team Lead
Responsible for coordinating with client to define website requirements; gathering, and input of
pertinent data; and the updating and uploading of information
Proofread, edit, maintain, and update site.
Plan site changes and overhauls and delegate programming and/or graphic design to appropriate
resources as needed.
Monitored site traffic with the use of Google Analytics basic functionality.
Gateway contact for Web content uploading via FTP and direct server upload via hosting company.
Graphics editing/resizing/ minor alterations with the use of Macromedia Fireworks/Photoshop.
ESRI 06/5/00–09/11/2009—Redlands
Web Specialist/Editor (5/29/2009 – 9/11/2009)
Managed and maintained company micro-sites (partners, careers, events, and training).
Researched, gathered, organized, wrote, and edited content for web publication.
Monitored site for out-of-date content, errors, or incorrect information.
Coordinated projects with various departments for programming, graphics, proofreading.
Graphics editing/conversion with the use of Macromedia Fireworks and Photoshop.
Revised web content for customer relevancy.
Transferred Web content through triple-server uploads.
Edited/updated XML RSS news feed items with data such as news title, link, and description.
Web Metrics Specialist (10/31/2006 – 5/29/2009)
Analyzed web traffic at entry level utilizing web analytics software (WebTrends).
Analyzed “visitor behavior”, “most popular links”, and other time sensitive information on strategic
web pages utilizing “heatmaps”.
Analyzed Web Site link integrity with the use of link tracking software (Maxamine)
Maintained internal Web site.
Compiled weekly, monthly, and yearly web site metrics reports.
Managed and distributed ad-hoc reports to key stakeholders within the organization.
Developed company surveys via survey building program for client distribution and response.
Part of Usability Lab team that conducted usability testing for website launches.
Internet Specialist (6/5/2000 – 10/31/2006)
Task: HTML Web Content Development
Developed and maintained corporate web sites with the use of Macromedia Dreamweaver.
Coordinated projects with various departments for programming, graphics, proofreading needs.
Graphic manipulation by altering or resizing original with the use of Macromedia Fireworks.
Revised web content for customer relevancy.
Worked closely with internal teams both on campus and in satellite offices including, IT, Marketing,
graphics, and programming for testing and quality assurance of any new or enhanced web pages.
Enforced company standards, content, and style by maintaining site appearance and editing submissions.
Updated site content both via FTP and direct triple-server transfers.
Managed “email based” customer support inquiries.
Troubleshoot Web navigation problems and worked with clients to resolve them.
Managed inquiries that require department specific attention.
Task: Conference CD Development Coordinator
Provided technical support for client paper presentations, insuring company guidelines for manuscript
submissions we maintained.
Coordinated the collection of all staff presentations, videos, screen savers, plenary documents, and other
relevant content.
Coded all content into HTML format and merged with CD interface.
Distributed final CD contents to event coordinators and managers for review and approval.
Task: Supervision and Training
Reviewed and assigned web requests to appropriate team members.
Provided company and position standards’ training to all new employees.
Conducted team meetings.
TRAINING & EDUCATION
University of Phoenix, San Bernardino, CA 2010 - Anticipated
BSBM: Business Management Graduation 2014
AAIT: Programming