7 Steps to Perfect Program Planning

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					      7 Steps to Perfect Program
               Planning
                                                    Janet Bechman
                                                   Purdue University
                                                         2008

Purdue University is an Equal Opportunity/Equal Access institution.
                  STEP 1: Assess Needs
                                                                      • What are the needs
                                                                        of people?
                                                                        – Listen
                                                                        – Observe
                                                                        – Examine data




Purdue University is an Equal Opportunity/Equal Access institution.
          Work with Advisory Group
                                                                      • Represent diverse
                                                                        community
                                                                      • Feel free to discuss
                                                                        community
                                                                      • Input taken seriously
                                                                      • Inform of
                                                                        accomplishments

Purdue University is an Equal Opportunity/Equal Access institution.
                                                    Set Priorities
                                                                      • Every need won‟t be
                                                                        addressed
                                                                      • What are the needs
                                                                        of greatest concern?
                                                                      • What needs can
                                                                        education address?


Purdue University is an Equal Opportunity/Equal Access institution.
                                                 STEP 2: Plan
                                                                      • Outcomes
                                                                        – Ultimate Result?
                                                                      • Objectives
                                                                        – SMART- ABCD
                                                                      • Outcome Indicators
                                                                        – How will you know?



Purdue University is an Equal Opportunity/Equal Access institution.
                                                         Everyday Logic Model

H
E
A
D
A                        Get pills                                        Take pills   Feel better
C
H
E



    Purdue University is an Equal Opportunity/Equal Access institution.
          Logic Model: What Is It?


• Picture of a program
• Graphic representation of the program –
  what is invested, what is done, what
  results
• Core of program planning and evaluation
        Common framework for your work
Purdue University is an Equal Opportunity/Equal Access institution.
    Why Create a Logic Model?
                                                                      •   Brings detail to broad
                                                                          goals
                                                                      • Shows the „chain of events‟
                                                                      • Builds consensus
                                                                      • Identifies gaps in logic &
                                                                          uncertain assumptions
                                                                      • Clarifies difference between
                                                                          activities & outcomes
                                                                      • Signals what to evaluate
                                                                      • Summarizes key elements
Purdue University is an Equal Opportunity/Equal Access institution.
                                          LOGIC MODEL
                    INPUTS                                   OUTPUTS                  OUTCOMES-IMPACT
                                                      Activities Participation        Short        Medium          Long-term
   S
                  What we invest                     What we do Who we reach         What the    What the    What the
   I                                                                                 short term medium term ultimate
   T                                                                                 results are results are impact(s) is
   U              Staff                              Workshops        Participants   Learning      Action          Conditions
                  Volunteers                         Meetings         Customers
   A              Time                               Counseling       Citizens       Awareness     Behavior
                  Money                              Facilitation                                                  Social
   T              Materials                          Assessments
                                                                                     Knowledge
                                                                                     Attitudes
                                                                                                   Practice
                                                                                                   Decisions       Economic
   I              Equipment                          Product dev.                    Skills        Policies        Civic
                  Technology                         Media work                      Opinions      Social action   Environmental
   O              Partners                           Recruitment                     Aspirations
                                                     Training         Reactions
   N                                                                                 Motivations




                    ASSUMPTIONS
                    1)
                    2)                                                               ENVIRONMENT
                    3)                                                                Influential factors
                    4)
Purdue University is an Equal Opportunity/Equal Access institution.
                                                                     Logic Model
                                                                                      Implementation
                     Situation                                                                                                        Outcomes - Impact
                                                                                     Inputs and Outputs
Trends /                Needed                 Learning                                  Activities                     Short term       Medium term     Long Term
Desired                 Action                 Needs                     Inputs                         Participation   Learning         Action            Impact
Situations                                     (Objectives)              (Resources)                    (Audience)      Outcomes         Outcomes
                                                                                                                                                           Economic
Social                                                                                   Workshops                                                         Viability
Economic                Behavior               Awareness                 Staff           Meetings       Participants    Awareness        Behavior
Civic                   Practice               Knowledge                 Volunteers      Counseling     Customers /     Knowledge        Practice         Strong Ind.
Environment             Decisions              Attitudes                 Time            Facilitation   Consumers       Attitudes        Decisions       Fam. & Com
                        Policies               Opinions                  Money           Assessment     Citizens        Opinions         Policies
Contributing            Social action          Aspirations               Materials       Product dev                    Aspirations      Social action     Healthy
Factors                                        Motivations               Equipment       Media work                     Motivations                      Environment
                                               Skills                    Technology      Recruitment                    Skills
                                                                         Partners        Training                                                        Indicators




               Purdue University is an Equal Opportunity/Equal Access institution.
                             Learning Objectives
• SMART                                                               • ABCD
       –      Specific                                                  –   Audience
       –      Measurable                                                –   Behavior
       –      Attainable                                                –   Condition
       –      Realistic                                                 –   Degree
       –      Timely



Purdue University is an Equal Opportunity/Equal Access institution.
Determine Evaluation Method
• Decide on
  Indicators
• Determine Data
  Collection
  Methods
• Develop
  Instruments
Purdue University is an Equal Opportunity/Equal Access institution.
                  Evaluation: For Whom?
                         • Focus on:
                                    – Effectiveness
                                    – Efficiency
                         • From Two Perspectives
                                    – Funders/Decision Makers
                                                • Results - Impacts
                                    – Extension Professional
                                                • For Program Improvement
Purdue University is an Equal Opportunity/Equal Access institution.
       Methods of Data Collection
                                        •        Tests
                                        •        Questionnaires
                                        •        Interviews
                                        •        Focus Groups
                                        •        Observation
                                        •        Secondary Data
Purdue University is an Equal Opportunity/Equal Access institution.
                        Keys to Survey Design
•   Keep language simple
•   Space out questions
•   Don‟t double up questions
•   Keep privacy high
•   No “leading” or “loaded” questions
•   For multiple choice questions, use vertical line
    for answers


    Purdue University is an Equal Opportunity/Equal Access institution.
        STEP 3: Develop Program
• Select Format
• Devise Program
  Schedule
• Determine who will
  Deliver Program
• Secure Location


Purdue University is an Equal Opportunity/Equal Access institution.
    Develop Teaching Materials
• Select and Organize
  Content
• Develop Educational
  Resources that
  enhance learning
• Vary Teaching
  Techniques

Purdue University is an Equal Opportunity/Equal Access institution.
                                     STEP 4: Promote
• Estimate Expenses
• Obtain
  Resources/Sponsors
• Create Marketing Tools
       – Define Target Audience
• Plan Marketing
  Schedule

Purdue University is an Equal Opportunity/Equal Access institution.
                                          STEP 5: Deliver
                                                                      • Create Positive
                                                                        Learning Experience
                                                                      • Practice
                                                                      • Include Small group
                                                                        Activities




Purdue University is an Equal Opportunity/Equal Access institution.
      Organize your Presentation
                                                                      • “Tell them what you
                                                                        are going to tell
                                                                        them”
                                                                      • “Tell Them”
                                                                      • “Tell them what you
                                                                        told them”


Purdue University is an Equal Opportunity/Equal Access institution.
                                                Group Activity
• What are the 5 best
  techniques for
  program delivery?

• What are the 5
  worst techniques
  used for program
  delivery?
Purdue University is an Equal Opportunity/Equal Access institution.
                                    STEP 6: Evaluate
                                                                      • Collect Indicator
                                                                        Data
                                                                      • Concentrate on
                                                                        Outcomes




Purdue University is an Equal Opportunity/Equal Access institution.
STEP 7: Communicate Results
                                                                      • Report Impacts
                                                                        – Write impact
                                                                          statement
                                                                        – Report locally
                                                                        – Tell Your Story




Purdue University is an Equal Opportunity/Equal Access institution.
What is an Impact Statement?
       A brief summary, in lay terms, of the
         economic, environmental, social and/or
         civic impact of your effort.

       Shows the value of your program to key
        decision makers or those who influence
        them

Purdue University is an Equal Opportunity/Equal Access institution.
Impact Statement Sections
                                                                      • Impact Title
                                                                      • Issue
                                                                      • What you have
                                                                        done
                                                                      • Impact

Purdue University is an Equal Opportunity/Equal Access institution.
                                                       Writing Tips
                                                                      • Always identify the
                                                                        subject matter
                                                                      • Avoid vague words
                                                                      • Include number
                                                                        reached
                                                                      • Check spelling and
                                                                        grammar
                                                                      • Proofread

Purdue University is an Equal Opportunity/Equal Access institution.
Keys to Great Impact Statements
                                                                      • Descriptive problem
                                                                        statement
                                                                      • Actual Impact
                                                                         – Measurable
                                                                         – Anecdotal
                                                                      • Issues people care
                                                                        about

Purdue University is an Equal Opportunity/Equal Access institution.
                 Program Planning Keys
                                                                      • Look
                                                                        – needs, advisory
                                                                          group, prioritize
                                                                      • Plan
                                                                        – Inputs, outputs,
                                                                          outcomes, promote,
                                                                          deliver
                                                                      • Evaluate
                                                                        – Collect data, report
Purdue University is an Equal Opportunity/Equal Access institution.

				
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