Illinois State University Athletic Department

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					Illinois State University
Athletic Department

            Supervised by Dr. James E. Cox, Jr.
Presented By:
Christen Baumhardt            Joel Hartman
Sarah Boysen                  Ryan Patera
Adam Garel-Frantzen           Scott Verdery
Michael Gresher               John Wilson
Historical Background
   Offices based in Redbird Arena
       Redbird Arena in its 16th year
   Dr. Linda Herman
       Interim Athletic Director
   Dr. Sheahon Zenger
       Hired as Athletic Director in April; starts June 1
   Marketing Staff
       Leanna Bordner, Brad Ledford, and Cory Acree
Historical Background
   Facilities
       Redbird Arena
           Richard and Fran Owen Strength and Conditioning
            Center
       Hancock Stadium
           Kaufman Football Building
       Horton Fieldhouse
       Redbird Field
       Adelaide Street Fields
Historical Background
   Sports
       8 men’s and 10 women’s
   Client’s concern
       Student attendance
       Informing students about upcoming events
Research Methodology

   Surveyed ISU students
   Random number table
       10 off-campus residences
       6 on-campus residences
   Surveys administered door-to-door at selected
    sites
Research Methodology
   Data collection
       Media
       Why students attend games?
       Why students do not attend games?
       Televising ISU games
       All-Sport Tickets
   Limitations
Profiling Sample
Profiling Sample cont…
Profiling Sample cont…
Objective 1
   To determine the most effective way to
    market athletic events to ISU students

   Hypothesis:
       We feel that expanding the athletic database of
        student e-mail and increasing advertisement in the
        Vidette would be the most effective way to
        advertise.
Findings
Findings
Findings
Findings
Recommendations
   Increase advertising in the Daily Vidette
   To encourage word of mouth communication
       Put fliers in professors mailboxes
       Ask them to talk about it in class
   Implement referral program
       Reward for individual or organization who refers
        people to a game
Objective 2
   To determine the main reasons students do
    not come to games

   Hypothesis:
       We believe many students are not aware of the
        games and lack knowledge of the teams’ records.
        We also think a lack of school spirit exists among
        the student body.
Findings
Findings
Findings
   Activities students would rather do than going
    to a ISU men’s basketball game
       58.8% go out to the bars
       43% go to a movie
       35.1% watch TV
       22.8% study
       8.3% go to the game
       9.2% other
Recommendations
   Take steps identified in objective 1 to better
    inform the student body of upcoming events
   Work to create an atmosphere of school spirit
    at games
       Idea:
           Student group similar to Orange Krush or Cameron
            Crazies
Objective 3
   To determine why students attend games

   Hypothesis:
       We believe students go to games because the students
        enjoy watching sports and the games are fun and
        exciting.
Findings
Findings
Findings
Findings
   Relationship showing students on-campus
    attend more games than off-campus students
   Most interested in men’s basketball and
    football
   Attended men’s basketball and football the
    most
Recommendations
   Give discounts to students in large groups
       They prefer going with friends
   Advertise more to older students
       Help change negative perception
   Show how going to games provides fun and
    exiting atmosphere
       TV spots, crowd reactions
Objective 4
   To determine if televising games would
    enhance student’s perception and awareness
    of ISU athletics.
   Hypothesis:
       We believe that increasing the number of
        televised games will increase student’s overall
        view of ISU athletics.
Findings
Findings
   40% of sample is unaware ISU games are on TV
   Of that 40%...
       58.6% would have watched some games if aware
   31% of sample watches 3 or more college
    games per week
Findings
Recommendations
   Televise more games
       Increase awareness and attendance
   Contact local bars
       Ask them to put all televised ISU games on their
        TV’s
           Reach students who go to bars
           Increase their likelihood of attending home games
Objective 5
   To determine students’ awareness of ticket
    prices and All-Sport Tickets

   Hypothesis:
       We believe students are aware of the All-Sport
        Tickets. However, we think that students are
        unaware of the pricing of All-Sport Tickets or
        single game tickets
Findings
   Students who claim to know the price of a
    single game ticket
       27%
   Of the sample…
       60% thought the price was over $4
       Only 29% were correct at $3
Findings
Findings
   ISU students who claim to know what an All-
    Sport ticket is
       70%
   Perception of price
       From the entire sample
           46% thought All-Sport tickets were over $40
           Only 19% were correct at $35
Findings
Findings
Findings
Recommendations
   Advertise ticket and All-Sport ticket prices
   Reach out to off-campus students
   Provide discount for repeat All-Sport ticket
    buyers
   Provide incentives to All-Sport ticket holders
Conclusion
   A Special Thank You to the Athletic
    Department
       Leanna Bordner
       Brad Ledford
       Cory Acree
   Also thank you to Dr. Cox for your support.
   Any Questions??

				
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posted:11/24/2011
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