Immediately Increase Your Sales with These 3 Easy Steps by ApptivoAptivo


									Immediately Increase Your Sales with These 3 Easy Steps
If you want to increase your company’s sales, it may not be as difficult or complicated as you
might thing. While these are tough times, your company does not have to fall victim to the
economic downturn. Just follow these 3 easy steps to increase your sales regardless of the state
of the economy.

1. Simplify Advertising

In our technological world, consumers are inundated with ad campaigns. Sadly, most of the
money spent on those ad campaigns are a waste. Why? Because they are all using the same
advertising methods as your completion (internet, billboards, direct mail, television, and radio).
It simply a different angle or pitch on the same consumer products and consumers are tired of it.
Here are some tips to help you simplify your ads.

        Avoid the use of clichés
        Less is more – don’t let your message disappear underneath all the other stimuli (music,
        graphics, and video). Short, concise messages will get the consumers attention.
        Be better, not the best. How many ads have you heard that claim to be the best of their
        kind. Consumers aren’t always looking for the best. Besides, if everyone’s the best they
        just tune it out. You need to be better and you need to tell them why you are better.

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2. Target Those Who Love New Products

One of the most common mistakes is to try to target an audience that’s too broad. Instead, focus
on targeting a smaller market that likes new gadgets and products. This group can offer you
some of the best free advertising around through word of mouth. They’re a bit like a walking
billboard. Here are some tips to get them to advertise your products.

        Know what makes your product(s) better than the competition and advertise that message
        Know what makes your product(s) different then emphasize that
        Forget about those who are indifferent about your product(s). Instead, concentrate on
        those who are enthusiastic about your product(s).

3. Build the Relationship with the Consumer not the Sale

If you want to be a better salesperson, improve your relationship skills. Most consumers are
looking for peace of mind rather than the perfect product. First build a relationship of trust and
then they will look to buy your product(s). The consumer will actually drive out of their way if
they have built a relationship with the consumer. This will also build customer loyalty. These
tips can help you achieve that.

        Learn about your customers every chance you get
© 2011 Apptivo Inc. All rights reserved.
        Focus on providing value rather than on selling products. If you hire quality people and
        offer quality products, you’ll provide that value.

Talk about the price at the end not the beginning. If the consumer’s decision to buy is based on
price then you’ve already lost control. Instead, focus on the needs and wants of the consumer.

© 2011 Apptivo Inc. All rights reserved.

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