Carrier Ethernet for Business
Alla Reznik
Global Data Services Marketing
Verizon Business
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Agenda
• Evolution of Carrier Ethernet
• Key Attributes and Market Drivers
• Case Study
– Virginia Mason Medical Center
– Chicago Mercantile Exchange
• Summary and Conclusion
2
Evolution of Carrier Ethernet Services
1995 - 2004
2004-Present
Best Effort Best Effort, Priority Data and Real Time
Mission-Critical Data,
Bursty Data up to 100 Mbps VoIP, Conferencing, Distance Learning
100 Mbps UNI at Branches
Gigabit at HQ and Data Center
E-LAN
E-LAN, EVPL and E-LINE
and Ethernet Access to IP
Metro Only
Metro, National and Global
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Ethernet Market Drivers
Cost Efficiency, Scalability, Simplicity and Control:
What enterprises can expect from Carrier Ethernet
•Lower price points per Mbps than TDM-based services
COST •Total Cost of Ownership saving based on lower CPE costs
•Bandwidth from 1 Mbps – 10 GigE in various increments
SCALABILITY •Point-to-point and multipoint configuration options
•Local, National, Global
•Network Management staff is familiar with Ethernet
SIMPLICITY •Enterprise’s CPE and WAN can be managed by the same personnel
•Enterprise can support IP and non-IP based protocols
CONTROL •Enterprise controls its IP address routing
4
Ethernet Enables Convergence
Ethernet plays a critical role enabling applications and controlling costs
–Ethernet Virtual Connections (EVC’s) that scale from 1 Mbps to a Gigabit
–Quality of Service support voice, video and data applications
SIP-Enabled Phones
IPTV Videoconferencing
VoIP Intranet
Web/Ecommerce & Internet Access
PROLIANT SD
PROLIANT SD
1850R 1850R
PROLIANT
1850R
SD
PROLIANT
1850R
SD
QoS-Enabled
Ethernet/IP
HEWLETT
PACKARD
DLT
SureStore 718
Autoloader
SD
Local Area Network
Core
Gigabit
HEWLETT
PACKARD
DLT
SureStore 718
Autoloader
SD
Ethernet
SD
IBM Compatible IBM Compatible
DLT
HEWLETT
SureStore
IBM Compatible
PACKARD 718
Autoloader
Storage Area Network
SD SD
SD
Storage Extranet
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Healthcare Application Profile
• Virginia Mason Medical Center (VMMC)
• Regulatory issues: HIPAA-privacy, digital imaging
driving storage and growth, high bandwidth,
performance, scalability mostly over limited
geography, TCO/ROI critical
• Impact
• New MRI technology generates
1-2 orders of magnitude for more data • MRI/CT systems from 16X to 64X for better
diagnostic quality
• Carrier Ethernet for VMMC • File size grows from 64 Mbps to 5 Gbps
• Better for the patients, doctors and the • Massive impact on network bandwidth &
medical center performance with 1 Gbps required now
• Plus HIPAA requirements dictate offsite back-up
• Enabled local access to medical images
storage
• Ease of deployment • Upgrade to 10 Gbps network (later) will be
• More cost effective seamless
• Enabled newly deployed applications
Steve Tsukuno, IT Director, VMMC
“Finally we had a cost metric that made sense for
both the enterprise and patients.”
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Financial Application Profile
• Chicago Mercantile Exchange
– World’s largest and most
diverse exchange
– $2-3 trillion trades per day
• Carrier Ethernet decision to switch from
Frame Relay & ATM based on
– Reliability, simplicity, low latency
(3msec)
Scalable bandwidth on demand
(20Mbps, 100Mbps, 1Gbps)
• Solution
– Ethernet Virtual Private Line (EVPL)
• Effect
– Increased the amount of business
– Reversed trend of price increases
and customer resistance
– Rapid conversion of >1200
customers
– Increased customer satisfaction
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Carrier Ethernet for Business
Significant Benefits
Lower TCO
Simplicity and Familiarity
Scalability
Technology Evolution
QoS
Foundation
High Bandwidth
Strong
Common LAN protocol
Tested in LAN for decades Carrier Ethernet
Standards supported
Ethernet over
Value Proposition
MPLS
for Business
E-NNI
Widely-accepted overseas
Virtually anywhere in the US
Transpacific and Transatlantic connectivity
Global Reach
Accenture Framework Modified by VZ Product Strategy 8
Verizon Business Ethernet Services
Experience
– Launched one of the first Metro Ethernet services
in 1993
– Leadership role on the Metro Ethernet Forum
chairing the Board of Directors; co-chairing the
technical committee
– Over 25,000 enterprise Ethernet ports in service
Market Coverage & Service Availability
– Extensive fiber network enables broad service
availability
– Ethernet Services available virtually anywhere in
the U.S.
– Internationally, Ethernet solutions available in
major Western European & Asia Pacific markets as
well as in Latin America and Canada
Solution Depth & Breadth
– Product portfolio reflects the understanding that no
single Ethernet product can support all enterprise
network requirements
– Closely aligned with the MetroEthernet Forum E-
Line and E-LAN service types
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Thank You
Next
11.45 am The MEF Keynote
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